Indoff Instagram Guide

YOUR PROFESSIONAL GUIDE FOR YOUR PARTNER INSTAGRAM ACCOUNT

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TABLE OF CONTENTS 3 4 6 8 10 12 14 16 18 20 22 24 2 | Indoff Incorporated

Overview Signing-Up Newsfeed

OVERVIEW

A

s technology continues to evolve,

more and more people are using

social media. It is convenient as well as a great way to network and discover new

ideas. Last month we reviewed LinkedIn, this month we will explore Instagram, a

much more bold visual platform for social media postsing. According to Hootesuite, 75.3% of U.S. businesses use Instagram

as a platform to share their services and products with users through pictures.

Having an Instagram account makes your business seem more personal and relatable. People want to be able to connect

with you and using Instagram is a useful

tactic to make a great impression among potential followers. This guide will help

you set up an account and give useful tips.

Homepage Explore Page Editing Post Pre-Post

On the Feed Stories Account Growth

Business Account Appendix

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SIGNING-UP In order to get the Instagram app on your smart phone or tablet, you must go to your app store, search for Instagram, and download the app.

Once you open the app, you will be welcomed to

their log-in page. It will ask you if you would like to log-in through your Facebook account, phone

number, email, or will ask if you already have an account.

Since this Instagram account will be used to promote your Indoff business, it may be best to use your Partner email address when signing up.

Select, “Sign Up With Phone or Email� and enter your information. Set up your username and password.

Instagram will automatically provide you with a

username but you have access to change it. A good username may be your name including Indoff.

Username Example: johndoe.indoff It may also ask you if you would like to connect with

Facebook, connect from your contact list, and set up a profile picture.

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NEWSFEED Welcome to Instagram! This is your newsfeed page.

Here you will see content from people you follow.

Since you are not following anyone yet, Instagram makes suggestions for you to follow.

Your newsfeed will be the first thing you see when

you open the app. The newsfeed page also features sponsored posts and advertisements. However, you

have access to control what you do and do not see in

your settings. We will talk about sponsoring a post on

Here you will find your “Your Story� is cre-

messages

ated for temporary posts that last 24 hours. You can use this for limited-time promos or anything else temporary.

Instagram later in this guide.

For security purposes, Instagram will send you an email

This is your news-

your password or get locked out of your account,

you will find content

you should confirm your email.

following.

to confirm your email address. In case you ever forget

feed button. Here

Instagram will send an email to assist you which is why

from people you are

Use this button to post your images.

Through this button you will see your notifications and new followings.

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PROFILE View your settings, saved posts, activity, archives, and more.

This is your profile page. Instagram makes it easy for

you and gives you steps to complete your profile. The main components you want to complete are:

Here you will have access to see

• Adding a Profile Photo • Adding a Bio • Find People to Follow Remember that this is professional and not your own personal account. An example of a bio could be:

“Indoff Incorporated Partner specializing in Material

This is your profile photo.

pictures you have been tagged in.

This is your profile button. Here you will be able to see your own posts in chronological order.

Handling based in Saint Louis, Missouri.”

A bio should be short and straight to the point. You

can give more information through your posts. You can also attach links to your bio. Adding your Partner page website link would be a plus!

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EXPLORE PAGE Here on your Explore Page you will find a plethora of

images recommended for you based on what kind of images you like and people you follow. You do not follow these accounts.

On this page you have access to discover accounts, hashtags, and locations in your search bar.

Your Explore Page allows you find new people to fol-

This button allows you to discover new people for you to follow

low, watch videos from accounts you follow or

“IGTV”: Get access to

you to shop directly from the Instagram app. This

on the content you

recommended accounts, and even make it easy for

tons of videos based

page is a great opportunity for you to network.

like.

According to Hootesuite, 50% of Instagram accounts use the Explore Page.

Whenever one of your followers likes one of your

images, their followers will be able to see your image on their Explore Page if your account is not private.

This will help increase brand awareness as well as

“SHOP”: Discover what kind of products the people you follow are selling.

increase your followers.

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EDITING POST

LUX: Manipulate the intensisty of the coloring and depth

The pictures you post will be crucial for your brand

of your image.

image. Make sure it is a good representation of

yourself, Indoff, and the products in your portfolio.

Remember that this is not your personal account.

Indoff has been working with vendors to provide as

much content as possible. Images and videos can be found in our folder: https://drive.google.com/drive/ folders/1wNskUbp6BuJ_eZA4XNGKWjJNgSjDLOWv,

One out of the many filters you can use to change the color of your image. They also make apps with more editing features.

or ask marketing for more assistance.

To post an image or video, you will select the center

button [+] next to . This will lead you to two options: select something from your camera roll or take the

Use the editing tool to

video/picture.

change the contrast,

After you have selected what you wanted, you will

and more.

saturation, sharpness,

see something similar on the next page. This set-up allows you to change the filter or coloring of your

image and edit some features. It is best not to go too crazy here. Keep editing to a minimum.

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PRE-POST

Who or what is in your picture? Tag one

Once you have completed editing your picture, your screen will look like the image to the right. Here you

Add the location of

of your followers by

where your image was

searching their name.

taken.

will be able to caption your photograph, add a loca-

tion, and tag people. This process also gives you the

accessibility to directly share your post on another social media platform. Facebook or Twitter will be best

suited for that if you already have business accounts with them.

Share your post to other social media platforms.

When you write a caption, you want it to be clear and concise. People on Instagram tend to look at pictures for a few seconds and then scroll to the next one.

Keeping your captions short and straight to the point is important. Use hashtags to spread awareness of

your post. You can learn more about hastags in the Account Growth section of this guide.

There are certain days and times for posting that have better response results. In general, the best time to post is around 2 p.m. - 3 p.m. and the best day to

post is on a Sunday. However, according the Hoote-

suite the best days for a professional account to post are Tuesday, Wednesday, and Friday around

9 a.m. - 10 a.m although many businesses tend to post everyday to keep consistency.

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ON THE FEED Edit, delete, archive

Now your post is active and on your feed! Your

your post, and more.

followers and others depeding on your privacy can now see your post.

Even though it is posted, you still have the ability to

edit your post. You can change the location, caption, and people you have tagged.

Remember the importance of aesthetics. Many

popular accounts have a consistent color scheme or

theme of images. It makes your account look cleaner, cohesive, and professional.

Like, comment on posts, and send a message through these buttons.

Save posts for later.

Example of consistent colors. (Warm tones, contrasting, showcases busy lifestyle.)

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STORIES Remember that your story is temporary and will only last 24 hours. However, stories are a great way for

businesses to use promotional advertising or keep users updated with information.

Stories are a great way to post content instead of

using your own feed. It is also a convenient way for

your users to interact with you. Based on Instagram

Filters, stickers, Save your Instagram story.

scribble, location, and more.

algorhithms, it is most likely your followers will see

your stories more than your posts. Hootesuite states

that about one-third of the most viewed stories come from business accounts.

Add locations, filters, text, stickers, and more to your story but make sure to be professional and relevant.

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ACCOUNT GROW TH Hashtags Here are some tips and tricks to get the most out of your account and how to increase growth.

Another way to increase awareness is to take

advantage of hashtags! Hashtags are keywords people use when they are searching for something. Make sure it relates to your content and be specific. For example, if you do commercial interiors you can use: #commercialinteriors

Set Goals

Instagram is practically free advertising for

your business. Come up with a strategy that

will increase your growth. Find out what your

competitors are doing and what they lack. How

#interiordesign #officedesign #officeinterior #businessinteriordesign #interiortrends

#officedesigntrends #officedecor #designoffice #designyourworkspace #workspace

can you be different? More engagement? More content?

Call-toAction

When promoting a product, it would be a great

idea to post the link to that product in your bio, ask customers to comment on your post if they

are interested, or even give you a call. You want to make sure customers know what to do to get access to your products. You can also

comment on other people’s posts to spread awareness of your account.

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IMPORTANT TO REMEMBER 1. Who is your target audience?

2. What are their demographics?

3. What do they need?

4. How does your product help them?

5. How will you keep them engaged?

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BUSINESS ACCOUNT A business account gives you the tools you need to

thrive as a business on Instagram. It is a free way to be

recognized as a business as well as gives you insights to see how well your posts are doing. It also allows you to

promote your content and be recognized by people who don’t follow you.

In order to become a business account, you must go to your profile settings and select, “Switch to Business

Account” and put in the requested information needed such as your business name, location, and number.

WHAT YOU GET OUT OF IT Insights

Discover the analytics on your content and

see what kind of traffic you are getting. Find out what works and what does not.

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Ads

Promote your content and look more

Contact

Your customers will be able to connect with

professional on Instagram.

you directly through a contact button.

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APPENDIX

EXAMPLES OF MATERIAL HANDLING CONTENT

Indoff is here to provide you with the resources you

need to achieve your fullest potential. Here are a list of references and sources that will help you market your profile and make the most out of Instagram.

The marketing team has put together a folder full of content for you to post. You will find this folder on Google Drive.

Email Michael Dormagen or Craig Pennington for more information:

michael.dormagen@indoff.com craig.pennington@indoff.com

1. Go to folder: Indoff Intranet 2. Go to sub-folder: Marketing 3. Go to sub-folder: Vendor Images and More 4, Select your Division folder and find your content..

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Blogs How to Use Instagram for Business: A Practical 6-Step Guide Hootesuite offers a simple, step-by-step guide that will elevate how you use Instagram.

https://blog.hootsuite.com/how-to-use-instagram-for-business/

7 Simple Steps to Master Instagram for Business Sprout Social goes into depth on how to utilize the app, gives you sources for using analytics and how to boost your engagement. https://sproutsocial.com/insights/instagram-for-business/

Should You Switch to an instagram Business Profile?

This article gives you the pros and cons of switching to a business profile. Will it work for you? Find out through this link. https://later.com/blog/instagram-business-profile/

The Top 12 Instagram Tips Your Brand Needs to Act On. Discover how you can make your account stand out and use the features offered to its best potential.

https://sproutsocial.com/insights/instagram-tips/

The Ultimate Guide to Instagram for Business Hubspot focuses on content-driven material that will benefit your business account.

https://blog.hubspot.com/marketing/instagram-for-business-guide

10 Powerful Instagram Marketing Tips (That Actually Work) This article shows you the importance of a businss account, how

to promote products, use stories, and more. This is a great read to get a full spectrum of the app.

https://neilpatel.com/blog/instagram-marketing-tips/

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(314) 997-1122 11816 Lackland Rd. St. Louis, MO, 63146 28 | Indoff Incorporated