WELCOME TO YOUR PROFESSIONAL COMMUNIT Y
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TABLE OF CONTENTS
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3
Overview
4
Signing-Up
6
Welcome
8
Homepage
10
Your Profile
16
Networking
18
Joining Groups
22
Messaging
24
Appendix
OVERVIEW
W
e know that many of you have
already set up a LinkedIn profile. If
you have not, this guidebook is for you to use. If you already have a LinkedIn profile, this would be a great time to make sure it is current with updated information.
LinkedIn is for individuals who are looking to expand their network and connect with
professionals inside and outside their field. This social media platform allows you to
build contacts within your field and gives
you the platform to promote yourself, Indoff, and products you sell. This guide will
take you step-by-step through the process of creating your profile.
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SIGNING-UP Upon entering Linkedin.com, you will be welcomed by their home page. This page gives you access to
sign-up, search for jobs and people, post a job, and explore general info about LinkedIn.
On the top corner, right-side of the page, there will be a button for signing-in and for joining. You will click on “Join now.”
Join now
Sign in
You will be sent to a different screen. It is shown on the next page. A box will pop up and you will type in your email and come up with a password. Make
sure your password is at least 8 characters including
1 number or 1 special character. You will then click on “Agree & Join.”
After this step, it will ask you for your first and last
name. After typing that they will give you a security check. Follow along.
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WELCOME Welcome to LinkedIn! This is the beginning of your
new profile. You will select which country you reside in as well as the postal code.
Next you will enter your most recent job title, most recent company, and your industry.
Your security is important to LinkedIn. With that being said, they will ask you to check your email for a
six-digit confirmation code. You can enter the code they give you on the LinkedIn page or you can just
click on the confirmation button below in your email.
You will see an example of what that email will look like on the next page.
Confirming through your email will open a new
page and will ask you to sign back into LinkedIn.
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HOMEPAGE You have made it to the Homepage! Here you will
have access to your news feed, creating a post, your own profile, your network, messaging, and more!
Here is an idea of what your Homepage will look like to the right.
The more you explore your Homepage, the more you will get the hang of it. However, let’s continue to setup your profile.
To access your profile, you can click on the button
that says “me” on the top, right corner in the panel.
Once selected, click on “view profile.” Another way to access your profile is on the left-side of the Homepage. On the image on the next page, you will see a
rectangular box that says your name and your title. Click on your name.
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PROFILE Welcome to your profile. This is where people will be able to learn about you! Your profile gives general
info such as your name, your location, your job title, and your contact info.
One of the first things you may want to set up is
adding a profile picture. According to LinkedIn, “People are more likely to visit profiles with a photo. Add
a photo to get up to 21x more profile views.” You can
add a profile picture by clicking on the camera on the left-side of your screen or by clicking on “Add profile section” then “profile photo.” You can then click on
the pencil icon if you need to edit basic information. Once that is complete, click on “Add profile section” and input information for: • ‘About’
• ‘Background / Experience’ • ‘Skills / Education’
• ‘Accomplishments’
• ‘Additional Information’ • ‘Supported Languages’
It is important to keep in mind that you can see who
views your profile and others can see when you view theirs. 10 | Indoff Incorporated
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PROFILE SECTION Intro Section
This will be populated with the
information you put in when you started the signup. You can revise that informa-
Licenses & Certifcations
tion here.
About
philosophy or something that makes you relatable to the reader
name, so let people know.
Skills
description of the role you have and
what the company does. While we can’t
help you out with the previous roles, we have developed some copy for you to use (if you like) for Indoff and the different divisions.
Education
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Pick out skills that are important to what a potential customer or prospect
would expect to see from someone they do business with. You can add up to 50
This will be the section where you add your business experience and add a
build your credibility with potential
money on those letters behind your
in some way.
Background / Experience
certifications here. This is a great way to clients. You spent a lot of time and
Give a very brief bio on what it is that
makes you special. Put in your business
Promote your industry licenses and
skills in this section.
Interests
This will be the section that you fill up
with Groups you belong to, companies
or organizations you follow, and schools you follow. We will discuss how you do this in a later section.
Add relevant educations / degrees to your profile.
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CONTENT Indoff
Indoff has been serving our
team of Indoff MH Sales
since 1971. Comprised of
of experience within the
customer’s business needs six divisions; Commercial
Representatives have years industry and bring an
Interiors, Material Handling, unmatched expertise to any Business Products, Appli-
project imaginable.
and Promotional/Printing
Commerical Interiors
products and services for
Indoff Commercial Interiors
industry including
manufacturers providing
ances, Energy Solutions, Products, we provide
almost every imaginable
distribution, manufacturing, healthcare, education, legal and much more.
Material Handling Indoff Material Handling provides hundreds of
product options for Storage and Handling Equipment, Engineered Systems,
Industrial Trucks, and Bulk Material Handling Equip14 | Indoff Incorporated
ment. Our experienced
represents well over 300 our customers with an
almost unlimited amount of choice for their office furniture needs. As an
Indoff Sales Representative, our service includes a free
initial consultation, nationwide standards program,
Appliances
Indoff Appliances is a
merchandise that can used
ing, and office venues that
Air Conditioners,
appreciation gifts, event
employees to successful-
nationwide distributor for Appliances, and Commercial; Residential Laundry Equipment for the
Hospitality Industry,
Government, Multi-Fam-
ily Housing, Assisted Liv-
ing Facilities, and Student Housing. In addition to
manufacturing our own
line of refrigerators under
the Absocold brand, Indoff Appliances carries brands
any other business
opportunity where a
company wants to make a lasting impression. An
Indoff Promotional/Printing Sales Representative can
warehousing, delivery and
Indoff Promotional/Print-
ing works with hundreds of manufacturers to provide customers with branded
Sales Representative can also work with you to obtain any rebates or
incentives that may be offered in your area.
event, corporate culture,
Indoff Business Products
solution that fits your and budget.
Indoff Energy Solutions
and others.
ly do their jobs. An Indoff
Business Products
Frigidaire, Speed Queen
Whirlpool, Maytag,
require well lit areas for
help you find the best
from GE, Hotpoint, Amana,
and a seamless process of
installation.
handouts or giveaways or
Energy Solutions
Promotional Products
design, space planning,
for customer or employee
provides our customers
with the ability to increase
offer essentials that keep
businesses functioning on
a daily basis. In addition to the normal office supplies, Indoff offers Jan/San,
Breakroom, and Office Furniture. Our online
productivity, improve safety ordering platform puts the and save money with LED
customer in control by
product offerings is perfect
ordering capabilities.
lighting. Our wide range of for warehouses, parking
lots, garages, manufactur-
providing 24/7/365
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NETWORKING This is what LinkedIn is all about. Now that you are a
part of the LinkedIn Community, you have access to over 500 million different professional profiles. You will be
able to share your own ideas, your favorite articles, and more with the people in your connections.
Making connections is vital for your success within
LinkedIn. In the search box you can type in the names of people you have worked with or any professionals you
want to connect with. LinkedIn also offers recommendations for you based on your industry.
You can follow companies to keep up with what is
happening in their business as well; however, in order to connect with professionals, you must click ‘Connections’
on the left side of the page under ‘Manage my network.’ Here you will see lists of people who are in the same
industry as you or who you may know. Click, ‘connect’ and expand your network from there!
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JOINING GROUPS LinkedIn Groups LinkedIn Groups are a great way to network and
promote yourself. These groups exist to bring like minded people together and take a lot of the
guesswork and sourcing out of the process. Rules
and guidelines differ between each individual group so be sure to check the rules before posting. Some allow for promotion and sales as where others are
more for networking and positioning yourself as a knowledgeable expert. Social media isn’t always
about being pushy with sales, sometimes providing great information is the key needed to prove you have the knowledge and experience for the job. You can access LinkedIn groups by going to the
sidebar on the left that says, “Manage my network” on the “My Network” page. Then click on “Groups.”
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DIVISIONAL GROUPS Material Handling
Commercial Interiors
• Material Handling Professions (19,894 members)
• Contract Office Furniture Professionals (9,322 members) • Contract Furniture Group (12,062 members)
• Material Handling Network (8,359 members)
• Office Furniture Installations & Services (7,675 members)
• Warehouse, Distribution, Warehousing & drop
• Corporate Liquidations – Where Buyers & Sellers of Anything in Quantity Meet (4,487 members)
agement Professionals (46,979 members)
•
members)
• Furnishing (11,362 members)
• Material Handling & Logistics Network (7,208 • Food Products Sales and Manufacturing Group • Manufacturing and Industrial (28,692 members) • LED Lighting Professionals (50,985 members) • Energy Efficient Lighting (24,094 members)
Promotional Products
• LED Lighting Forum (17,783 members)
• LED Lighting Market (17,966 members)
• LED Commercial lighting in North America (1,517 members)
• Energy Efficiency Professionals (23,264 members) • Energy Efficiency Expert (20,001 members)
Hospitality Business : Human resources, Manufacturer and supplier of Hotel
Furniture and
• Hotel Furniture Suppliers (3,051 members)
(12,623 members)
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• Facilities and Furniture (9,944 members)
• Office Furniture Connection (8,386 members)
lot needs (14,378 members) Warehouse Man-
Energy Solutions
• Office Furniture Group International (7,392 members)
• Promotional Products & Advertising Specialty Forum (7,055 members) • Promo Marketing (9,172 members)
• The Power of Promotional Marketing (1,267 members)
• Greeting card, Stationery & Gift Industry Gurus (10,275 members)
Business Products
• Office Products International (OPI) Networking Group (12,745 members) • Health and Safety at Work (2,599 members)
• Greeting card, Stationery & Gift Industry Gurus (10,275 members) • Office Stationery (3,815 members)
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MESSAGING Frustrated that you want to contact someone but don’t
have an email? LinkedIn messaging allows you to reach out to connections even if you don’t know their email.
Near the center of the top panel, you will see a button
for messaging. After clicking on it, you will see that the messaging dashboard is similar to an email format but less formal.
There are some basic norms you must consider when using messaging. Some of the top things that are
important to keep in mind are hard sales, being too
personal, or irrelevant topics. Remember that LinkedIn is a professional social media platform, therefore, sending a personal message can send the wrong signal. Try to keep personal messages to your primary email.
Once you have built your connections list, LinkedIn
sends notes about connections, job anniversaries, birth-
days, and when mentioned in articles. It’s appropriate to respond with a kind message in these cases.
Lastly, keep your content relevant. If you send someone something entirely off-topic, you will most likely be less valuable and considered spam. 22 | Indoff Incorporated
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APPENDIX Indoff is here to provide you with the resources you
need to achieve your fullest potential. Here are a list of references and sources that will help you market your profile and make the most out of LinkedIn.
Books
LinkedIn Marketing: An Hour a Day By Viveka von Rosen This book provides you with the tools you need to optimize your presence on the biggest social media platform for professionals. Learn tips and tricks to grow your community.
LinkedIn for Business : How Advertisers, Marketers
LinkedIn for Business: 3rd Edition
and Salespeople Get Leads, Sales and Profits from
By Ted Prodromou
LinkedIn By Brian Carter Discover how to make profit off of your LinkedIn profile. This book provides you with the tactics you need to increase your sales, better your B2B marketing strategy, advertising, and more.
This guidebook offers expert advice about how to attain
customers, increase profit, and how to hire the best employees that fit your needs.
LinkedIn Unlocked - Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
Using LinkedIn
By Melonie Dodaro
By Patrice Rutledge
Dodaro focuses on the aspect of social selling to increase B2B
This book describes how to get the most out of LinkedIn by
offering a guide and providing online resources such as audio and
sales. This book provides you with etiquette tips that will increase your value on LinkedIn.
video tutorials.
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Blogs 12 Things You Should Never Do on LinkedIn
LinkedIn Marketing: Strategies for Small Businesses
Avoid the common mistakes people make on LinkedIn and build a
This guide will give you the tips you need to creatively market
stronger profile for yourself.
https://www.offtheclockresumes.com/blog/12-things-you-shouldnever-do-on-linkedin
9 Essential LinkedIn Tips for Personal Branding You may not know where to start if you’re new to LinkedIn. What
will make your profile look most attractive? This blog provides you with tips to make your profile look professional and appealing.
profile.
https://meetedgar.com/social-media-guides/linkedin-marketing-strategies/need-linkedin-account/
How to Get Found on LinkedIn: Optimizing Your Headline The smallest changes make the greatest impacts. Learn why your headline could be a game changer.
https://www.yessupply.co/9-essential-linkedin-tips-for-personal-branding/
https://lkrsocialmedia.com/2012/09/how-to-get-found-on-linkedin-optimizing-your-headline/
This is How to Build the Best LinkedIn Marketing
How to Maximize Your Exposure With LinkedIn
Strategy for Your Business
Hashtags
This blog will help you better understand your target market and
Hashtags can go a long way and get you the exposure you need if
create content that will increase your value as a professional.
https://coschedule.com/blog/linkedin-marketing-strategy/?utm_ campaign=coschedule&utm_source=pinterest&utm_medium=CoSchedule&utm_content=This%20Is%20How%20To%20Build%20 The%20Best%20LinkedIn%20Marketing
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yourself and give you the tools you need to help build an effective
you use them correctly. This blog gives you tips to achieve proper hashtag marketing.
https://www.socialmediaexaminer.com/maximize-exposure-linkedin-hashtags/?utm_source=Pinterest&utm_medium=PinterestPage&utm_campaign=New&utm_content=July2018
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