Indoff LinkedIn Guide

WELCOME TO YOUR PROFESSIONAL COMMUNIT Y

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TABLE OF CONTENTS

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3

Overview

4

Signing-Up

6

Welcome

8

Homepage

10

Your Profile

16

Networking

18

Joining Groups

22

Messaging

24

Appendix

OVERVIEW

W

e know that many of you have

already set up a LinkedIn profile. If

you have not, this guidebook is for you to use. If you already have a LinkedIn profile, this would be a great time to make sure it is current with updated information.

LinkedIn is for individuals who are looking to expand their network and connect with

professionals inside and outside their field.

This social media platform allows you to

build contacts within your field and gives

you the platform to promote yourself, Indoff, and products you sell. This guide will

take you step-by-step through the process of creating your profile.

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SIGNING-UP Upon entering Linkedin.com, you will be welcomed by their home page. This page gives you access to

sign-up, search for jobs and people, post a job, and explore general info about LinkedIn.

On the top corner, right-side of the page, there will be a button for signing-in and for joining. You will click on “Join now.”

Join now

Sign in

You will be sent to a different screen. It is shown on the next page. A box will pop up and you will type in your email and come up with a password. Make

sure your password is at least 8 characters including

1 number or 1 special character. You will then click on “Agree & Join.”

After this step, it will ask you for your first and last

name. After typing that they will give you a security check. Follow along.

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WELCOME Welcome to LinkedIn! This is the beginning of your

new profile. You will select which country you reside in as well as the postal code.

Next you will enter your most recent job title, most recent company, and your industry.

Your security is important to LinkedIn. With that being said, they will ask you to check your email for a

six-digit confirmation code. You can enter the code they give you on the LinkedIn page or you can just

click on the confirmation button below in your email.

You will see an example of what that email will look like on the next page.

Confirming through your email will open a new

page and will ask you to sign back into LinkedIn.

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HOMEPAGE You have made it to the Homepage! Here you will

have access to your news feed, creating a post, your own profile, your network, messaging, and more!

Here is an idea of what your Homepage will look like to the right.

The more you explore your Homepage, the more you will get the hang of it. However, let’s continue to setup your profile.

To access your profile, you can click on the button

that says “me” on the top, right corner in the panel.

Once selected, click on “view profile.” Another way to access your profile is on the left-side of the Homepage. On the image on the next page, you will see a

rectangular box that says your name and your title.

Click on your name.

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PROFILE Welcome to your profile. This is where people will be able to learn about you! Your profile gives general

info such as your name, your location, your job title, and your contact info.

One of the first things you may want to set up is

adding a profile picture. According to LinkedIn, “People are more likely to visit profiles with a photo. Add

a photo to get up to 21x more profile views.” You can

add a profile picture by clicking on the camera on the left-side of your screen or by clicking on “Add profile section” then “profile photo.” You can then click on

the pencil icon if you need to edit basic information.

Once that is complete, click on “Add profile section” and input information for: • ‘About’

• ‘Background / Experience’ • ‘Skills / Education’

• ‘Accomplishments’

• ‘Additional Information’ • ‘Supported Languages’

It is important to keep in mind that you can see who

views your profile and others can see when you view theirs.

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PROFILE SECTION Intro Section

This will be populated with the

information you put in when you started the signup. You can revise that informa-

Licenses & Certifcations

tion here.

About

philosophy or something that makes you relatable to the reader

name, so let people know.

Skills

description of the role you have and

what the company does. While we can’t

help you out with the previous roles, we have developed some copy for you to use (if you like) for Indoff and the different divisions.

Education

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Pick out skills that are important to what a potential customer or prospect

would expect to see from someone they do business with. You can add up to 50

This will be the section where you add your business experience and add a

build your credibility with potential

money on those letters behind your

in some way.

Background / Experience

certifications here. This is a great way to clients. You spent a lot of time and

Give a very brief bio on what it is that

makes you special. Put in your business

Promote your industry licenses and

skills in this section.

Interests

This will be the section that you fill up

with Groups you belong to, companies

or organizations you follow, and schools you follow. We will discuss how you do this in a later section.

Add relevant educations / degrees to your profile.

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CONTENT Indoff

Indoff has been serving our

team of Indoff MH Sales

since 1971. Comprised of

of experience within the

customer’s business needs six divisions; Commercial

Representatives have years industry and bring an

Interiors, Material Handling, unmatched expertise to any Business Products, Appli-

project imaginable.

and Promotional/Printing

Commerical Interiors

products and services for

Indoff Commercial Interiors

industry including

manufacturers providing

ances, Energy Solutions, Products, we provide

almost every imaginable

distribution, manufacturing, healthcare, education, legal and much more.

Material Handling Indoff Material Handling provides hundreds of

product options for Storage and Handling Equipment, Engineered Systems,

Industrial Trucks, and Bulk Material Handling Equip14 | Indoff Incorporated

ment. Our experienced

represents well over 300 our customers with an

almost unlimited amount of choice for their office furniture needs. As an

Indoff Sales Representative, our service includes a free

initial consultation, nationwide standards program,

Appliances

Indoff Appliances is a

merchandise that can used

ing, and office venues that

Air Conditioners,

appreciation gifts, event

employees to successful-

nationwide distributor for Appliances, and Commercial; Residential Laundry Equipment for the

Hospitality Industry,

Government, Multi-Fam-

ily Housing, Assisted Liv-

ing Facilities, and Student Housing. In addition to

manufacturing our own

line of refrigerators under

the Absocold brand, Indoff Appliances carries brands

any other business

opportunity where a

company wants to make a lasting impression. An

Indoff Promotional/Printing Sales Representative can

warehousing, delivery and

Indoff Promotional/Print-

ing works with hundreds of manufacturers to provide customers with branded

Sales Representative can also work with you to obtain any rebates or

incentives that may be offered in your area.

event, corporate culture,

Indoff Business Products

solution that fits your and budget.

Indoff Energy Solutions

and others.

ly do their jobs. An Indoff

Business Products

Frigidaire, Speed Queen

Whirlpool, Maytag,

require well lit areas for

help you find the best

from GE, Hotpoint, Amana,

and a seamless process of

installation.

handouts or giveaways or

Energy Solutions

Promotional Products

design, space planning,

for customer or employee

provides our customers

with the ability to increase

offer essentials that keep

businesses functioning on

a daily basis. In addition to the normal office supplies, Indoff offers Jan/San,

Breakroom, and Office Furniture. Our online

productivity, improve safety ordering platform puts the and save money with LED

customer in control by

product offerings is perfect

ordering capabilities.

lighting. Our wide range of for warehouses, parking

lots, garages, manufactur-

providing 24/7/365

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NETWORKING This is what LinkedIn is all about. Now that you are a

part of the LinkedIn Community, you have access to over 500 million different professional profiles. You will be

able to share your own ideas, your favorite articles, and more with the people in your connections.

Making connections is vital for your success within

LinkedIn. In the search box you can type in the names of people you have worked with or any professionals you

want to connect with. LinkedIn also offers recommendations for you based on your industry.

You can follow companies to keep up with what is

happening in their business as well; however, in order to connect with professionals, you must click ‘Connections’

on the left side of the page under ‘Manage my network.’

Here you will see lists of people who are in the same

industry as you or who you may know. Click, ‘connect’ and expand your network from there!

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JOINING GROUPS LinkedIn Groups LinkedIn Groups are a great way to network and

promote yourself. These groups exist to bring like minded people together and take a lot of the

guesswork and sourcing out of the process. Rules

and guidelines differ between each individual group so be sure to check the rules before posting. Some allow for promotion and sales as where others are

more for networking and positioning yourself as a knowledgeable expert. Social media isn’t always

about being pushy with sales, sometimes providing great information is the key needed to prove you have the knowledge and experience for the job.

You can access LinkedIn groups by going to the

sidebar on the left that says, “Manage my network” on the “My Network” page. Then click on “Groups.”

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DIVISIONAL GROUPS Material Handling

Commercial Interiors

• Material Handling Professions (19,894 members)

• Contract Office Furniture Professionals (9,322 members) • Contract Furniture Group (12,062 members)

• Material Handling Network (8,359 members)

• Office Furniture Installations & Services (7,675 members)

• Warehouse, Distribution, Warehousing & drop

• Corporate Liquidations – Where Buyers & Sellers of Anything in Quantity Meet (4,487 members)

agement Professionals (46,979 members)

•

members)

• Furnishing (11,362 members)

• Material Handling & Logistics Network (7,208 • Food Products Sales and Manufacturing Group • Manufacturing and Industrial (28,692 members) • LED Lighting Professionals (50,985 members) • Energy Efficient Lighting (24,094 members)

Promotional Products

• LED Lighting Forum (17,783 members)

• LED Lighting Market (17,966 members)

• LED Commercial lighting in North America (1,517 members)

• Energy Efficiency Professionals (23,264 members) • Energy Efficiency Expert (20,001 members)

Hospitality Business : Human resources, Manufacturer and supplier of Hotel

Furniture and

• Hotel Furniture Suppliers (3,051 members)

(12,623 members)

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• Facilities and Furniture (9,944 members)

• Office Furniture Connection (8,386 members)

lot needs (14,378 members) Warehouse Man-

Energy Solutions

• Office Furniture Group International (7,392 members)

• Promotional Products & Advertising Specialty Forum (7,055 members) • Promo Marketing (9,172 members)

• The Power of Promotional Marketing (1,267 members)

• Greeting card, Stationery & Gift Industry Gurus (10,275 members)

Business Products

• Office Products International (OPI) Networking Group (12,745 members) • Health and Safety at Work (2,599 members)

• Greeting card, Stationery & Gift Industry Gurus (10,275 members) • Office Stationery (3,815 members)

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MESSAGING Frustrated that you want to contact someone but don’t

have an email? LinkedIn messaging allows you to reach out to connections even if you don’t know their email.

Near the center of the top panel, you will see a button

for messaging. After clicking on it, you will see that the messaging dashboard is similar to an email format but less formal.

There are some basic norms you must consider when using messaging. Some of the top things that are

important to keep in mind are hard sales, being too

personal, or irrelevant topics. Remember that LinkedIn is a professional social media platform, therefore, sending a personal message can send the wrong signal. Try to keep personal messages to your primary email.

Once you have built your connections list, LinkedIn

sends notes about connections, job anniversaries, birth-

days, and when mentioned in articles. It’s appropriate to respond with a kind message in these cases.

Lastly, keep your content relevant. If you send someone something entirely off-topic, you will most likely be less valuable and considered spam.

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APPENDIX Indoff is here to provide you with the resources you

need to achieve your fullest potential. Here are a list of references and sources that will help you market your profile and make the most out of LinkedIn.

Books

LinkedIn Marketing: An Hour a Day

By Viveka von Rosen This book provides you with the tools you need to optimize your presence on the biggest social media platform for professionals.

Learn tips and tricks to grow your community.

LinkedIn for Business : How Advertisers, Marketers

LinkedIn for Business: 3rd Edition

and Salespeople Get Leads, Sales and Profits from

By Ted Prodromou

LinkedIn

By Brian Carter Discover how to make profit off of your LinkedIn profile. This book provides you with the tactics you need to increase your sales, better your B2B marketing strategy, advertising, and more.

This guidebook offers expert advice about how to attain

customers, increase profit, and how to hire the best employees that fit your needs.

LinkedIn Unlocked - Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling

Using LinkedIn

By Melonie Dodaro

By Patrice Rutledge

Dodaro focuses on the aspect of social selling to increase B2B

This book describes how to get the most out of LinkedIn by

offering a guide and providing online resources such as audio and

sales. This book provides you with etiquette tips that will increase your value on LinkedIn.

video tutorials.

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Blogs 12 Things You Should Never Do on LinkedIn

LinkedIn Marketing: Strategies for Small Businesses

Avoid the common mistakes people make on LinkedIn and build a

This guide will give you the tips you need to creatively market

stronger profile for yourself.

https://www.offtheclockresumes.com/blog/12-things-you-shouldnever-do-on-linkedin

9 Essential LinkedIn Tips for Personal Branding You may not know where to start if you’re new to LinkedIn. What

will make your profile look most attractive? This blog provides you with tips to make your profile look professional and appealing.

profile.

https://meetedgar.com/social-media-guides/linkedin-marketing-strategies/need-linkedin-account/

How to Get Found on LinkedIn: Optimizing Your Headline The smallest changes make the greatest impacts. Learn why your headline could be a game changer.

https://www.yessupply.co/9-essential-linkedin-tips-for-personal-branding/

https://lkrsocialmedia.com/2012/09/how-to-get-found-on-linkedin-optimizing-your-headline/

This is How to Build the Best LinkedIn Marketing

How to Maximize Your Exposure With LinkedIn

Strategy for Your Business

Hashtags

This blog will help you better understand your target market and

Hashtags can go a long way and get you the exposure you need if

create content that will increase your value as a professional.

https://coschedule.com/blog/linkedin-marketing-strategy/?utm_ campaign=coschedule&utm_source=pinterest&utm_medium=CoSchedule&utm_content=This%20Is%20How%20To%20Build%20 The%20Best%20LinkedIn%20Marketing

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yourself and give you the tools you need to help build an effective

you use them correctly. This blog gives you tips to achieve proper hashtag marketing.

https://www.socialmediaexaminer.com/maximize-exposure-linkedin-hashtags/?utm_source=Pinterest&utm_medium=PinterestPage&utm_campaign=New&utm_content=July2018

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