Catalogue design for Raymond Made To Measure

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WHERE CRAFT MEETS SCIENCE.


700 STORES, 300 TOWNS & A LEGACY OF 90 YEARS


The Raymond Group stands for distinct values that have been developed and cherished for over 90 years now. This strong foundation was built on core values of trust, excellence and qualit y. The global reach and an expansive host of qualit y products make it an almost billion dollar conglomerate thatit is today. Comprising of unique textile and apparel business from fabric to design, brand and retail to expor ts; Raymond has over 700 stores in 300 towns and over 20,000 multi brand outlets. This also extends to International waters of South A sia and Middle East.

THE LEGACY Raymond applauded comprehensive presence across the world inspired it to inculcate a fusion of fashion vision. A combination of st yle advisor y, a high degree of personalization and a readymade finishing process that combine to create the per fect wardrobe solution bringing the best of both worlds - finishing of readymade and fitting of customized tailoring. Today, Raymond Made to Measure has over 89 stores in more than 20 cities with positive expansion plans of another 25 new stores to be opened in this year.


THE FUTURE OF MEN’S WARDROBES

Raymond Made to Measure creates a wholesome experience and transforms personalized wardrobes maintaining the innate distinctions that one looks for in his ensemble. Our elaborate ser vice, distinguished décor and proficient consultations results into impeccable craft. Made to Measure is an extension of your personal st yle bringing alive your sar torial sense in your ensemble. With its finest line of fabrics, exquisite designs and flawless technology, Made to Measure truly mirrors the personalit y of its wearer. Where Bespoke star ts from individual buyer’s specification, Raymond Made to Measure eliminates this process with closely fitted tr y-ons for ever y body t ype which fur ther gets accentuated by the individual details with absolute precision. Needless to say, a far fetched dream for custom tailoring.


WORKING WONDERS Just like an exquisite craft, Made to Measure

the customer on ever y aspect of st yle that will

is the labour of love bet ween ar t and technology.

best suit him, such as choosing the right kind

At the Raymond Made to Measure store, the

of lapel, the appropriate cuffs and so on.

Once the measurements are recorded,

a database that provides him the convenience of

consultant understands the core needs of a

Once the decision on st yle has been established,

the pinning is done according to the body

placing future orders from any Raymond Made

customer tin order to create a personalized

the customer is given an assor tment of fabric

to create the per fect silhouette of the suit

to Measure store.

st yle for his shir t, trouser or jacket. The

swatches and an array of st yle to choose from.

Photographs of the customer are recorded from

consultant carefully obser ves and assists

A master tailor then takes precise

different angles in order to capture the

measurements and gives the closest tr y-ons.

details of his fit, posture and walk. The team then records the customer’s measurements into


State-of-art-facility The customer’s details are sent to an exclusive garment crafting facilit y where individual fabric pieces are precisely cut by laser. The fabric then undergoes 150 machine operations over a period of 7 days to create a unique signature garment. From fusing collars and lapels at regulated temperatures to careful blending of canvas, each process ensures the highest standards of qualit y for the customer’s personalized garment. Needless to say, the final garment requires extremely rare alterations. Hence, per fect fit and an edge to ever y customer st yle are guaranteed. The garment is delivered at the stipulated date with the exclusive label defining its rich trademark craftsmanship bringing out the sar torial elegance in ever y man.


AN IRRESISTIBLE

RANGE Raymond Made to Measure offers consumers

A complete digital process allow s suit s, shir t s

an unparalleled range of choices. The fashion

and trouser s to be tailored w ith great accur ac y.

consultants escor t them through the entire

The ensemble is crafted from the finest

approach. From choosing the per fect fabricto

fabrics using precision cutting and finishing.

specialized measurements and from ensuring a

With an extensive range of customization

st yle that suits him the best to the final fit.

options, the selection is truly infinite. Made

Cuffs, collars, trims and even their own

to Measure option is available in both Spring

monogram can be personalized to ensure that

Summer and Autumn Winter collections in

the look turns out be immaculate.

a product range that includes st ylish trench coats, classy bandgalas, dapper tuxedos, waistcoats, blazers as well as suits and jackets.


HALF LINE JACKET ABSOLUTELY RIGHT FOR LIGHT The Half Line is a range of jackets structured to be light weight and versatile. These jackets have a layer of lining that covers the front panel but extends only half way down the back. Made from premium light weight fabric, they are structured to keep the wearer ventilated and cool. Lending the customer a per fect fit and unmatched comfor t, these jackets are an essential in any man’s wardrobe.


. The Chairman’s Collection is a historical

the world’s finest 11.4 and 11.6 micron wool,

milestone, a premium range for those who

this is approximately one-fifth the diameter

prefer only the luxurious. This superior

of a human hair. So elite, that only 50 of these

COLLECTION

collection is made from 190s to 250s thread

masterpieces have been crafted. This range

count of ultra-fine wool that signifies a global

has redefined luxur y and affirms Raymond’s

first, only available at Raymond.

technological prowess on a global stage.

A C L A S S A PA R T

The crème de la crème of this collection are

THE CHAIRMAN’S

the super 240s and super 250s. Woven from


Bringing together a contemporar y design and intelligent structure, the collection of Half Canvas Jackets is a range featuring jackets that are lined only at the chest and lapel allowing a natural drape. Manufactured with modern techniques and crafted from the finest fabric, these jackets are designed to provide the customer a per fect fit and unparalleled comfor t.

HALF CANVAS JACKET

STRIKES THE RIGHT NOTE A half-canvass jacket has elements of both, a full

FULL CANVAS JACKET GOES WITH THE FLOW A constructed full-canvass jacket spells the best of the lot when it comes to construction qualit y. This jacket is constructed with canvas fabric spanning the entire inside front panels and lapels of the jacket. A s a middle structural layer, the canvas is hand stitched to the fabric rather loosely for a freedom of body movement. What results is a suit that contours naturally, conforms to the body and provides a comfor table yet sophisticated look. A per fect body mould and a long-lasting investment.

canvass and a fused jacket. A fused jacket has a fusible interlining that’s glued to the wool shell of the suit – both in the front panels and in the lapels. A half-canvass suit jacket means that the wearer gets the benefits of the natural drape and shape that canvas provides where the suit needs it the most—the chest and the lapel. So, for someone who is looking for natural drape as well as shape, the half-canvass suit jacket is the way to go.


DENIMS

LITHOGRAPHY

We extended our craft and precision of

Raymond Made to Measure believes that ever y

piece is individually hand crafted from the finest

Made to Measure to denims. The customers

customer looks for themselves in the pieces

leather and then personalized for the customers.

can choose from a medley of lines such as

they purchase. A piece with a signature only

The collection takes them through a kaleidoscope

stretch denim or Selvage. One can also

the customer understands. This search

of colors and varieties of leather. Each engraving

choose coated denim, design and cut to get

for individualit y has inspired our new collection

of the name is exclusively done by a calligraphy

a personalized fit and add the per fect pair

of exquisite Italian handcrafted leather

ar tist. This collaboration helps us deliver a

of jeans to their wardrobe.

accessories. This luxurious collection reflects

masterpiece that becomes par t of the customer

the desires of a contemporar y gentleman. Each

with their personal touch to it.


MADE TO FIT T H E B E S T O F B OT H W O R L D S Raymond’s Made-to-Fit is a new ser vice that brings together convenience of 24-hour deliver y with no compromises on qualit y and immaculate craftsmanship that Made to Measure is known for. All Made to Fit pieces are semi-finished, then completed with the customer’s measurements and choices so the customer gets the per fect fit and Made to Measure qualit y, quicker than ever before.


SHOES From choosing own leather to selecting the design and fit that's per fect for the customer, the Made to Measure shoe collection blends classic st yle with a touch of contemporar y chic. From the t ype of shoe to the lining, sole options, color and much more, ever y detail is decided by the customer. The variet y of Raymond’s Business, Ceremonial and Leisure collections ensures customers have the per fect pair for ever y occasion.


BAGS Raymond Made to Measure also brings a range of st yles and designs of luxur y bags in terms of leather, color, handle, buckle and more. These bags are a per fect way to complete the Business, Leisure or a Ceremonial look.

ACCESSORIES In addition to exclusive, personalized clothing of the finest qualit y; Made to Measure also offers a right assor tment of elegant accessories from pure silk hand crafted 5-fold and 7-fold ties to chic Italian cuff links in a variet y of designs to a range of pure silk pocket squares, fine leather belts and Pima cotton socks balancing both the classic and contemporar y options Adhering to the highest standards of qualit y, our cuff links are crafted from silver and steel in a variet y of exclusive patterns and designs. Additionally, all the belts are made from premium qualit y leather, and socks and suspenders offer a number of choices that can complete ever y man’s outfit. Whether the st yle is classic or contemporar y, understated or colour ful, Raymond Made to Measure has just the right accessories adding a finishing touch for ever yone thereby giving a complete look to ever y man.


CONCIERGE In an endeavour to save the valuable time and bring the surpassing convenience to our customers, Raymond begins the Made to Measure ser vice at the customer’s doorstep on call. Customers can avail our exper t ser vices at their home for their measurements and after which the ordered merchandise is again delivered till the doorstep.


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