Indraduction GET INDRADUCED by Indrajeet
EVENTUS
Branding an expirience
BRIEF Create a brand enviournment (Space Design) and a Strategy for men’s clothing wear which engages all the five senses of the visitors entering the space. Given Budget was Rs 12000/-. “I WAS INVOLVED IN THE CREATIVE DIRECTION OF THE WHOLE PROJECT OF CREATING A BRAND ENVIOURNMENT FOR MEN’S CLOTHING WEAR”
wall hanging
MADE OUT OF BEER BOTTLES
the tool mural These were hired 250 were nailed on to to a MDF wood size 14x 12 feet. The tools were organised with precision. This mural depicts our TA (target audience). It took us two day to paint,nail the tools and pull this gigantic 14 feet mural up on wall.
mural
The mural consist of size 14x13 feet with a of mongoose portriat which is our brand mascot. It took us one day to make the wooden frame and other day to lift the frame , stitch the coth, a paint the mural on it.
jute curtains to give shed from yhe harsh sunlight
PROCESS
the corner This was the corner with couch and a recliner and a wall hanging which makes the place cozy and comfortable for the visitors
gravel flooring to give a rough feel under your feet
barbeque place to serve roasted beef
barbeque place This place was like the hot spot we seved food like beef and coke as per our budget constraints
TEXTUREd WALLS
invitations back
front
the MUSIC PLAYED IN THE EXIBIT WAS oLD SCHOOL ROCK
WOODEN MURAL
mural
JUDGEMENT DAY
p
This is the invitation which were given.They were printed on a handmade paper with fragrance of Old spice perfume ( musk ) on it.
the logo
THE BAVERAGES & EATABLES for TASTE
RESULTS We served coke in the small bottles which gave 80s feel and roasted beef hot from the barbeque. This spread aroma of the beef all over the ambient space.
96% of women who came to the place had a positive expirience that is (47 out of 49) 98.18 of men who came to the place had a positive expirience means ( 51 out of 52 ) OVER ALL 63.3% OF PEOPLE THOUGHT THE PLACE WAS MASCULINE 50.3%OF PEOPLE THOUGHT IT WAS WESTERN 41.2% PEOPLE THOUGHT IT WAS GRUNDGY
IMPACT “A LOT OF THEM CONNECTED TO THE SPACE AND FELT “YEAH THATS ME” WHICH IS OUR DESIRED CUSTOMER REACTION. HENCE WHEN YOU LOOK AT IT ALL COMING TOGETHER AS A BRAND IT DID ACHIEVE MOST OF WHAT WE HAD AIMED AT
OVER ALL 97 % OF PEOPLE WHO CAME HAD POSITIVE EXPIRIENCE THE ESSENCE OF OUR BRAND WAS TARGETED AT A GENUINE MAN AND PEOPLE SEEM TO GOT THE IDEA WITHOUT ANY COMMUNICATION.”
TYPOGRAPHY BASICS BRIEF This was the ďŹ nal typography project. The Objective was to make your own font (Any medium) The Font should consist of all the Alphabets, and numbers, Punctuation was optional.
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“IT TOOK ME 48 hours TO CLICK THE PICTURES OF EACH FONT, AS I HAD TO GET CONSISTENT LIGHT ON THE JEANS. I HAD TO STUDY EACH ALPHABET,NUMBERS, PUNCTUATIONS SO I COULD CREATE THEM OUT OF A PAIR OF JEANS.”
the exhibit
THE 50 CHARECTERS OF DENIM FONT
IMPACT THIS PROJECT WAS CRITICALLY ACCLAIMED IN THE COLLEGE AND THE PROFESSIONAL WORLD. THIS IS ONE OF MY WORK IN PROGRESS . AN AD AGENCY IN MUMBAI WANTS TO WORK WITH THE FONT.
ELOQUENCE BRIEF BRAND PROMISE A loving mothers caring touch
LOGO DESIGN
It can be basic, this is for soft launch and it need only to be used in the poster
A POSTER
To announce the arrival of Caress focusing on the key advantage of ultra softness.
ADVERTISING PROMISE Using Caress tissues shows that you care enough to give your family the ultimate in ultra softness.
logo
Caress Nurture with
soft facial tissue
posters
Nurture with
“Love begins by taking care of the closest one”
Caress Soft facial tissue
PRESS AD
Caress Nurture with
Mother teresa
Soft facial tissue
Nurture with
Caress Soft facial tissue
“Love begins by taking care of the closest one” - MOTHER TERESA
THE PHOTOGRAPHS OF THE AD ARE BEEN CLICKED BY ME. Soft facial tissue
impact THE AD WAS VERY MUCH APPRITIATED BY THE FACULTY . THE AD DID JUSTICE TO THE GIVEN BRIEF AS IT DOES COMMUNICATE THE PRODUCT. THE WHITE POSTER WAS MORE EFFECTIVE COMPARED TO BLACK.. PHOTOGRAPHS AND QUOTE WORKED WELL ALTOGETHER. THE LOGO WAS SMOOTHENED LATER TO GIVE A MORE SOFTER LOOK.
freelance/ AGENCY work
BRIEF
BRIEF
CLIENT- Siaram’s Mistair
CLIENT- Timeout India.
1.Make a logo for Siaram’s Mistair sub brand (Power play) 2.Its a formal casual clothing brand for young office going peop
1.Timeout nightlife award also called as (TONA) the logo will be published magazine & online.The award is given to the best hangout places in the town.
(JOB FOR AD AGENCY DOOSRA)
( JOB FOR AD AGENCY DOOSRA)
power play
TIME OUT NIGHT LIFE AWARD
BRIEF
BRIEF CLIENT - BCTP college of Fashion technology, Navi Mumbai
CLIENT- Chirag marbles mumbai
1. Logo design for a marbles and tile brand sold by a retailer. 2. The brand is known for its strong and long lasting perfect finished stone material. WORK - FREELANCE
APOLLL logo designs
&
L
T I L E S
M A R B L E S
1.Design a logo for a college Exibition & sale named “nirmitee”the logo has to be printed on T Shirts. WORK - FREELANCE
C
NF A SI RM ITeE HION DESIGNING
TYPOGRAPHY book for beginners Brief
Design a typography book for begginers which will give knowledge about typography basics & introducing them to two fonts.write & Edit your own content.
Size : A5, maximum 20 to 22 pages.
COVER
spreads
THE bOok covereS only 4 chapters
he page
& la youts
some of t
THE COVER SPREAdD
i started with the anatomy of type.
illustrated type for better understanding of font sizes. i Text on the edges of the page so the TEXTtoonknow the edges of reade get the context orso the reader the page relevance getsinto know the simple terms.
context of the subject in simple terms
as the book size was small and pages were less i tried to keep the design simple and easy to understand.
book design
brief - Design a book on the memory scape. The things which impact the most in your memories.
process Visualisation process
These paintings are the visual depiction of the chakras I see in the memory. I could see these Images when I am in my meditative state. It took me hours to visualise them and communicate them in a 2D ( dimentional ) form . I used to visualise certain kind of shapes and colours which I converted into small thumbnails which were furthur made into water colour paintings.
final pages CHAKRAs are the seven power points located in human body I saw many people were un aware of the “Chakras�.Therefore i decided to make it an Introductory book This book consist of all the scientific,spiritual, meaning of the chakras.
cover
the front side of the accordian fold
the backside consist of painting of a human body in a meditative state. it depicts the placement of chakras in our body. I have tried to keep the layout simple as the folds were complicated
the back side of the accordian fold
Impact THE BOOK CAME OUT TO BE VERY INFORMATIVE AND EASY TO UNDERTAND. THE BEST PART OF THE DESIGN WAS ,ONE COULD SPREAD THE ACCORDIAN INTO A CHART HANG IT ON THE WALL. THIS BOOK IS GOING TO GET PUBLISHED BY A ORGANISATION NAMED SAHAJYOGA. WHO BELIEVES IN THE POWER OF CHAKRAS.
Enviournmental film making (Documentary film) This film is been shot at a enviournmental film making workshop which was held in Rainforest retreat Coorg, Karnataka. This documentary is been edited by me & shot by me with the help of my teamJanvi Karwal,Sushant Passi ,Ratika Singh,Tania Rogers. My concept was to portray & promote Eco tourism in the retreat in the form of documentary film.
film http://www.youtube.com/watch?feature=player_embedded&v=wN5l-1g_OPM#at=310
behind the scenes a small Ad I made for the workshop. (self initiated) http://www.youtube.com/watch?feature=player_embedded&v=IKZoL_taFeI
impact - THE OWNERS OF THE RAINFOEST RETREAT MAY USE THE FILM FOR PROMOTING ECO TOURISM.
PLANETARY SCULPTURE SUPPER CLUB bRIEF To make a scientiďŹ c ďŹ lm for an event. DESCRIPTION This video was shot by me under the facilitation of faculty Cathrine Kramer and presenting it in a planetary supper club it was an experiment.This project maps air quality by harvesting air from highly polluted areas. Egg foams are up to 90% air, and whipping the eggs causes particulate matter to be trapped in the batter. The batter can be tested for heavy metals and VOCs, compared in a microscope or baked and served as trojan horse sweets.
film - http://www.youtube.com/watch?v=Y-wqgjd4e80
fiction film (aasakt) BRIEF This film was made with an intention to study to camera works and direction of the famous Andrei Tarkovsky (1932--1986) was a Soviet film director, screenwriter and film theorist.
DESCRIPTION It was an assignment for the course Narrative modes. The film was directed and scripted by me It was inspired by a real life story happened in Mumbai. this film was scripted and directed by me and the editing work was done by my team mate Karan worah.
film -
https://www.youtube.com/watch?v=YOStZCDVJvg
shadow liberation The brighter the light the darker the shadow. Shadow Liberation uses creatively crafted visual stories to captivate the imagination and inviteaudiences to interrupt the injustice ofgender violence.In the tradition of Augusto Boal's Forum Theatre, audience members areinvited on stage to offer improvisational interventions into scenes depicting oppression.
THeatre act Shadow liberation was a group of 16 people working together and performing theater of opressed all over country. I was playing the role of main charecter “Gaurav�. This particular charecter had dual personality. He was a protagonist and the antagonist.In total we did about 28 performances.
trailer i directed http://shadowliberation.blogspot.in/2011/12/eve-teasing-shadow-liberation-trailer.html
blog http://shadowliberation.blogspot.in/search/label/Indrajeet%20Deshmukh
final assignment http://shadowliberation.blogspot.in/2012/04/it-matters_21.html
impact My character became very famous. The act was very provocative and initiated many interventions.
In most of the interventions the audience reaction was genuine. I was slapped at the time of interventions which I took as a compliment, as the act left a impact on the audience.(furthur instructions were given by the director not to do any physical assault to the actors).
BRIEF A. To design a logo for Srishti B . To make a full feldge campaign on a idea for Srishti Design Institute.
THE CORE IDEA why you trying hard when you are born to stand out
SRISHTI
SRISHTI
SRISHTI
SCHOOL OF ART DESIGN & TECHNOLOGY
SRISHTI
SCHOOL OF ART DESIGN & TECHNOLOGY
SRISHTI
SRISHTI
SRISHTI
SRISHTI SRISHTI
SRISHTI
SRISHTI
campaign
mixed media
Bags
I -pod covers
T- shirts
Lens cap
Pendrive
Doodle pages
Coasters
website re-design
LOADING PAGE gif http://imgur.com/4HJ7AQV http://i.imgur.com/4PDOSO9.gif
department page
Press ads
promotional posters
classifieds
KEEP CALM
stay oDD
ADMISSION OPEN AT Srishti School of Art, Design and Technology
* FOUNDATION STUDIES PROGRAM * THE PROFESSIONAL DIPLOMA PROGRAM currently offers Design for Business, Design for Humanity and Design as Experimentation, with majors in: INDUSTRIAL DESIGN , COMMUNICATION DESIGN
Contact
WANTED
oDD
bALLS
Admissions Open Srishti School of Art, Design and Technology
* FOUNDATION STUDIES PROGRAM * THE PROFESSIONAL DIPLOMA PROGRAM currently offers Design for Business, Design for Humanity and Design as Experimentation, with majors in: INDUSTRIAL DESIGN , COMMUNICATION DESIGN * ADVANCED DIPLOMA PROGRAM (ADP)
Phone: 91.80.40447000 / 40446964 / 65 / 66 Tele Fax:91.80.28560950 E -mail: admissions@srishti.ac.in / marketing@srishti.ac.in
Contact
P.O. Box No. 6430,Yelahanka New Town,Doddabalapur Road, (Opp. Wheel & Axle Plant) Bangalore - 560 106
P.O. Box No. 6430,Yelahanka New Town,Doddabalapur Road,(Opp. Wheel & Axle Plant) Bangalore - 560 106
Address
Phone: 91.80.40447000 / 40446964 / 65 / 66 TeleFax: 91.80.28560950 E -mail: admissions@srishti.ac.in / marketing@srishti.ac.in Address
impact The campaign & the logo was approved by the clients. some of the art work has to be re-designed as the tone of voice was a bit agressive.
pHOTOGRAPHY
I am a passionate photographer and i have done project 365, where you click almost everyday in the whole year. I prefer not sticking to a specďŹ c genre as i think then it contricts creativity. I am also a professional wedding photographer. I like to experiment with diffrent mediums in photgraphy. Do visit my page http://www.facebook.com/pages/Indrajeet-Deshmukhs-photography/156466204403947?fref=ts
FILMS
http://indrajeetdeshmukh.tumblr.com/tagged/Films
upcoming activities I was been selected for a workshop in IIT ( Indian institute of technology) Bombay, IDC Industrial design centre from 20th to 20th may. The workshop consist of collaborative work with photographers and designersfrom washington university on subject of communication design principles.
signing off! Indrajeet Deshmukh Designer, Photographer,Film maker
To see some more work visit my blog http://www.tumblr.com/blog/indrajeetdeshmukh
EMAIL: iNDRAJEET92@GMAIL. COM
ph: 96-112-44731