Francesco Volpi Portfolio 2011

FRANCESCO VOLPI - Portfolio 2011 v.01 Short presentation of my activity as graphic designer and creative director Š2011 FRANCESCO VOLPI. All Rights reserved.

HUSET Kommunikasjon & Design AS - Visual identity Art direction, lead design, illustration

HUSET Kommunikasjon & Design AS - Visual identity /businesscards Art direction, lead design, illustration

DN SEILCUP 2009 Edition - Visual identity and brand imaging Art direction, lead design, illustration, desktop publishing

DN (Dagens NĂŚringsliv) Seilcup is a regatta competition sponsored by one of the most popular norwegian financial newspaper.

The goal has been to give the event a tough brand imaging that could contain the emotions, the challenge and the stress of the competition. The result has been a powerful approach to logo construction and visual communication.

DN SEILCUP 2009 Edition - Magazine design Art direction, lead design, desktop publishing

NSB - 8 minutes zone rail traffic information Art direction, lead design, illustration

NSB is the norwegian national railway service.

This work is a infographic/identity project intended to visually simplify the complex informations about train frequency and directions.

The audience is supposed to get the right informations about how often the trains stop to Sandvika station and in which direction they will be directed to.

The goal is to deliever these informations to a wide target of passengers (sex, age, culture) in the shortest time as possible, in an intuitive way and with almost not any need to learn the communication system.

The railway has been divided into frequency zones with relative station signage (8, 10, 20, 60 minutes).

The idea that the service in the center is extremely fast (8 minutes waiting only) has been related to a cup of coffee (8 minutes long drinking pause). This associates the waiting to a positive and relaxing moment.

The “8 minutes zone� idea has then been developed through use of information posters, web and iPhone application.

Work elaborated while at Uniform Strategisk Design AS, Oslo.

Sandvika stasjon Kongsberg

8 minutter frekvens ca.

10 minutter frekvens

20 minutter frekvens

Drammen

Sandvika

Asker

Lysaker

Mot Oslo S

Skøyen Nationaltheatret Oslo S

Lillestrøm

Dal

60 minutter frekvens

Larvik/Skien

Spikkestad

Kongsvinger

Fra Oslo S Asker Kongsberg 0 45

15 30

Mot Oslo S Lillestrøm Eidsvoll

Drammen

Dal

Drammen

Lillehammer

Drammen

Jessheim

Larvik/Skien Spikkestad

Eidsvoll Kongsvinger

0 45

15 30

Jessheim

Eidsvoll

Lillehammer

OSLO CAMERATA - Visual identity

Work elaborated while at Uniform Strategisk Design AS, Oslo

Art direction, lead design, illustration

Visual identity for Oslo based orchestra from Barratt Due Institute. The orchestra is composed exclusively by arc instruments played by high talented musicians with years of experience. Oslo Camerata is internationally awarded for the passion, precise execution and emotional sound that makes every concert a unforgettable experience.

The goal was to capture the absolute essence of classical arc instrument sound, the emotions, the volume and the timeline of a piece, together with a precise logo that includes the letters O and C with a visual assosiation to the scroll of a violin.

FOOD FACTORY - Restaurant concept and visual identity Art direction, lead design, illustration

Food Factory is a restaurant concept designed for Oslo Airport.

The concept is inspired by old factory, fresh and genuine food, and a twist of sparkling happiness.

The idea has been to mix vintage, grunge treatment, machinery elements and colours.

As assosiation to old factory, the tools (from kitchen) are the visual protagonists, not the food.

Work elaborated while at Uniform Strategisk Design AS, Oslo

NEGRITA - Verso Sud - Fotobook 272 pages Art direction, lead design, illustration, desktop publishing

Negrita is one of the most famous italian rock bands.

Their music style is mainly rock but with a taste of ethnic and little grunge. This is the creation of a 272 pages picturebook around South-America. A music travel with a taste of latin music, grunge style and of course music on the road.

DAIMLERCHRYSLER ITALIA - Annual report 2005 and 2006 edition Art direction, lead design, illustration, desktop publishing

DAIMLERCHRYSLER ITALIA - Environment protection program / Mousepads Art direction, lead design, picture manipulation, desktop publishing

Design of 2 different mousepads to promote the protection of world environment and the human possibilities to help.

The idea of the arrows on the mousepads is a figurative use of the hand movements on the mousepad during a working day. Every movement represents an action that the user does mechanically everyday.

The message is to not underestimate the possibilities that every human beign has to give a small help to the environment, in every single day. Small movements can make a big difference.

DAIMLERCHRYSLER ITALIA - Human resources division Art direction, lead design, desktop publishing

Human resources division of DCI is a section that is devoted to develop the human resources of potential DC employees in the administrative as much as in the selling carreer.

I designed a triangled folder that explains the caratheristics of the different strategic courses available in the human resources division. The idea is to form the folder with the shape of a diamond with different faces.The faces are the different courses available; the diamond represents the perfection and professional strength of the professionist, after the course graduation.

MERCEDES-BENZ 722 “The Rebirth�- Graphic design for web Art direction, lead design, illustration

Event of rebirth of the 722-numbered race myth.

Design of website for the rebirth of the 722 SLR after half a century from the first one.

Use of metal-based graphic with cold steel colors, ground reflections and aluminium backgrounds.

Presence of small details of bright red, like the 722 number, in contrast with the rest of metal-mood design.

Simple graphic design; the shape of the two cars is design itself.

HANDELSBANKEN “Handelsbanken Gold”- Campaign design Art direction, lead design, illustration, desktop publishing

The goal og the campaign has been to promote the values og Handelsbanken Gold credit card.

The reliability og the card has to be presented through: Travelling, security and high potential of the card on a “high class” level.

The idea has been to apply the existing design of the card directly to the objects that can symbolize the different values (security, travelling, assistance, exclusivity).

In this way the service “becomes” the card in a extremely strong connection: “if you have the card you have the service” - kind of message.

Picture manupulation has been quite challenging and funny for me.

The campaign was a little too “extreme” in order to the ad environment typical of the bank services. The goal of the customer was to increase the card selling of a +3,5%.

They decided to go for this choice and surprising result has been an astonishing +13%.

Midelfart Sonesson - Friggs Superantioksidanter packaging design

Work elaborated while at Huset kommunikasjon & design AS (2007ŠHuset. kommunikasjon & design AS)

Art direction, lead design, illustration, desktop publishing

SuperFruit and SuperGreen are two antioxidants from Friggs. A product distribuited in Norway by Midelfart Sonesson. The design follows an umbrella design according to ingredients: red for fruit and green for vegetables.

Sophisticated printing process on silver paper has given these product a very special appeal.

SuperFruit and SuperGreen is sold on main supermarkets in Norway.

WORLD SKILLS NORWAY 2007 - Visual identity for Norway Art direction, lead design, illustratio, desktop publishing

Work elaborated while at Huset kommunikasjon & design AS (2007©Huset. kommunikasjon & design AS) WorldSkills International is a international show that takes place once a year. During the event all the different member countries show all their caratheristic skills in a worldwide competition with other lands in doing something at their best.

In 2007 Norway has been visually represented by this brand new profile applied to brochures, gadgets and showroom.

THe concept goal is to attract people to Norways potential in a strong way: “Follow me to Norway”.

The idea is to show all the different values and skills that Norway has, covering the shape of the land by multiple “+”.

Some of the different skills are then represented by adding a “+” as an extract of the whole land.

Profile main shape is the stylized form of the famous viking ships’ front.

O’Neill Surf Camp 2007 - Promotional poster Art direction, lead design, illustration, desktop publishing

O' Neill Surfcamp

O' Neill Surfcamp

Målet er klart: I løpet av skal du heve ditt surfnivå betraktelig. Teknikken skal perfeksj oneres, kunnskapene skal styrkes og bølgene tolkes.

Vær forberedt på at du skal være med på ville, tøffe og ekstreme opplevelser.

Målet er klart: I løpet av skal du heve ditt surfnivå betraktelig. Teknikken skal perfeksj oneres, kunnskapene skal styrkes og bølgene tolkes.

Vær forberedt på at du skal være med på ville, tøffe og ekstreme opplevelser.

Se: www.stadsurfschool.no 3 kurs i uke 29, 30 og 31. Hver camp har plass til 12 personer

Se: www.stadsurfschool.no 3 kurs i uke 29, 30 og 31. Hver camp har plass til 12 personer

Se: www.stadsurfschool.no 3 kurs i uke 29, 30 og 31. Hver camp har plass til 12 personer

Overnatting i delte rom og felles oppholdsrom gir et topp miljø.

Surfefilmer fra hele verden. Utflukter og mulighet til å være med på: , , og .

Overnatting i delte rom og felles oppholdsrom gir et topp miljø.

Surfefilmer fra hele verden. Utflukter og mulighet til å være med på: , , og .

Overnatting i delte rom og felles oppholdsrom gir et topp miljø.

Surfefilmer fra hele verden. Utflukter og mulighet til å være med på: , , og .

Fridykking

Klippestuping Wakeboarding Havfiske

Fridykking

.

huset.no/4152/0507

Klippestuping Wakeboarding Havfiske

.

huset.no/4152/0507

.

Klippestuping Wakeboarding Havfiske

Fridykking

huset.no/4152/0507

O' Neill Surfcamp

Målet er klart: I løpet av skal du heve ditt surfnivå betraktelig. Teknikken skal perfeksj oneres, kunnskapene skal styrkes og bølgene tolkes.

Vær forberedt på at du skal være med på ville, tøffe og ekstreme opplevelser.

O’Neill Surf Camp 2007 - Illustration Art direction, lead design, illustration, desktop publishing

HUSET Kommunikasjon & Design AS - Promotional illustration poster Art direction, lead design, illustration, desktop publishing

HUSET Kommunikasjon & Design AS - Ord og Tanker 2009 Agenda Art direction, lead design, illustration, desktop publishing

FRANCESCO VOLPI

Born 02.08.1972 - Rome

+47 47 39 19 37 - info@introversum.com - Living in Norway > Carpe diem <