UX UI PORTFOLIO_INDUBHUSAN ROY

P O R T F O L I O SELECTED WORKS 2021 UX/UI DESIGN INDUBHUSAN.ROY

CONTENTS

RESUME

UX/UI.DESIGN 01 TICKETDEX 02 COINSWAP 03 NOMADO 04 SNACKO

VISUAL.DESIGN 05 HONEYSHOP 06 KONJAC SPONGE

INDUBHUSAN.ROY

B Arch. National Institute of Technology, Raipur

CONTACT

PROFILE

indubhusanroy@gmail.com +91 98711 09581 https://www.linkedin.com/in/ indubhusan-roy-64376a5b/

I am a designer with experience in the field of UX/UI design and Architecture. I worked as an architect for 5 years and since last 3 years I have been actively working on the UX/UI of various websites and apps. I am interested in emerging technology and how they respond to psychology of users. My previous experience in the industry provides me an edge in understanding and analysing user related problems.

SOFTWARE

KEY.PROJECTS

Adobe XD, Illustrator, Indesign, Photoshop Figma Rhinoceros 3d Trimble Sketchup Autodesk Autocad Graphisoft Archicad Chaosgroup Vray

TICKETDEX

WAX Cryptocurrency based ticketing website

COINSWAP

Ethereum based currency swapping website

SNACKO Food Delivery App

AWARDS

EDUCOMPASS

Most Innovative Design Award in Transparence National Design Competiton 2011.

HONEYSHOP

SKILLS

EXPERIENCE

• Creative Problem Solving and Design Thinking

Antaraagam Studio, Ahmedabad

• Effective Communication Skills in conveying ideas. (4 language proficiency)

Blocher Partners India, Ahmedabad

Website for promotion of Educompasss app Product Photography and Branding

Multidisciplinary Designer ( Aug 2018 - Present )

Project Architect ( October 2015 - July 2018)

• User Empathy in design solutions.

Atkins Global & Pell Frischmann Association, Gurgaon

THESIS

Creative Group, New Delhi

Study of Parametricism - An emerging ‘style’ of architecture

BurtHill Pvt Ltd, Ahmedabad

Junior Architect (December 2013 - August 2015 ) Junior Architect (May 2012 - November 2013 ) Internship (November 2010 - April 2011)

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01

TICKETDEX

TYPE: WEBSITE DESIGN

NFT TICKETING WEBSITE

TICKETDEX

WAX CRYPTOCURRENCY BASED TICKETING

DESIGN PORTFOLIO

TYPE OF WORK: FREELANCE PROJECT (ANTARAAGAM STUDIO)

The scope of this project was to design a ticketing website in which the tickets would be NFTs (Non Fungible Tokens). The transactions on this website would be WAX cryptocurrency based. Wax blockchain is one of the fastest platforms for crypto based transactions.

NFTs or Non Fungible tokens have been currently associated with artwork. Nowadays NFT tweets are also getting sold. NFT ticketing is a new concept where the tickets would have unique identity and therefore the blackmarket could be controlled

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THE PROBLEM At the moment basically every ticket that is issued worldwide is non-custodial and requires a significant amount of trust to use with confidence. Especially when you buy a ticket from a secondary market like Ticketswap or Viagogo. Ticket owners need to trust/be certain that: The QR code-ticket is valid to begin with (and that the meta data is correct) The previous owner of the ticket has resold the ticket once (trust you are the only owner) The ticket was priced correctly/fairly/honestly The ticketing market is highly inefficient. Distrust is rampant. Middlemen rejoice!

TICKETDEX

THE PROCESS

PROBLEM DISCOVERY Problems with current ticketing system

RESEARCH

ANALYSIS

Contextual research of existing systems

Understanding the needs and filling the gaps

IDEATION AND PRODUCT Prototyping and brainstorming for final design

1

Problems with current ticketing system

2

Immutable and trustless ticket selling - Fake ticketing

3

No secondary market rules and and exorbitant pricing

4

Non- Composability

5

Not secured

6

Not verifiable, not transferable, no transparency

DESIGN PORTFOLIO

UNDERSTANDING THE PROBLEM

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WHAT BUYERS ARE FACING?

WHAT SELLERS ARE FACING?

While Buying tickets : Fake ticketing, Exorbitant and fluctuating pricing, Availability

They don’t know whom they are selling to : Brokers or genuine buyers No secondary market rules, and little gain for the event organiser

Non Transferable by common people, only brokers involved in secondary market

MARKET CO-ORDINATION IN TRADITIONAL AND SECONDARY MARKET TICKETDEX

Sellers>Buyers Ticket Price $10 Ebay Buyers/Seller p2p sale platform Viaggio Marketplace Resale Platform

No bid!

3 Sick sellers have to take a loss

Facebook Group Buyers/sellers p2p sale platform

DESIGN PORTFOLIO

HOW MIGHT WE

1

End scalping & fraud

2

Crowd Control

3

Dynamic price setting

No bid!

3fans that want to go , cant find a ticket Market lacks composability. No shared orderbook/liquidity. Supply and demand is fractured

Ticketswap Resale Platform Sellers<Buyers Ticket Price $100

Far more buyers than sellers. High ticket price

a blockchain-based smart ticketing solution that can be used by everybody who needs to issue tickets(NFTs) in an honest and transparent way.

NFT Tickets : Smart tickets that allow the event organisers to communicate with the ticket holder, These tickets will be indivisible, meaning that it can only be held by 1 address at the same time. This ensures that whoever owns a certain NFT will be the only one to decrypt the QR code, thus non custodial ownership of the ticket asset.

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SOLUTION

Defi Event Financing : To Give insight to real time data, A)Event organizers will be able to easily pre-finance their events.

(Something they desperately crave.

B)Investors will be able to invest in events of their choice, at a risk & reward level that they feel comfortable with.

P2P Ticket Marketplace : Merge the primary and secondary market ( Gives organiser more revenue) Everyone who owns a TICKETDEX TICKET ticket will be able to trade it with another “peer”. This will happen in a closed and regulated ecosystem. This means that certain rules can be set by the event organizer. For example: • The ticket can be sold for only x% profit • x% of the trade profit goes to the event organizer • a certain trading fee goes to the event organizer • Will make scalping impossible, enabling true ownership of tickets.

TICKETDEX

C.) The Ticketdex token is an integral part of the financing process, as it is required for ‘skin in the game’ from

SOLUTION SCENARIO

1

Issue self aware ticket (festivals, events, transportation, offices etc.)To ensure validity, ticket assets should be aware whom owns them.

2

Allow ticket issuers to take control over the secondary marketTo protect their fans, maximize profit or both. GET only provides the tools.

3

Registration of tickets in a transparent and immutable manner.P2P markets only efficiently coordinate when buyers and sellers can trust each other.

DESIGN PORTFOLIO

The ‘smart’ tickets as issued by the Ticketdex will ensure:

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Traditional Ticketing Secondary Market Buyers/Owners

Primary Market Buyer/Owner

User of Ticket

??

??

1. Validness

Duplicated

2. Verifiable 3. Transferable 4. Transparency 5. Identity + Identifier

possible ownership changes

possible ownership changes

TicketDex NFT Ticketing 1. Validness

NFT

NFT

NFT

2. Verifiable 3. Transferable

only within resale rules

TICKETDEX

4. Transparency 5. Identity + Identifier

WAX adress NFT+smart phone

Primary Ticket Sale

HOME PAGE

WAX adress NFT+smart phone

Ticket Possibley sold on Secondary Market

WAX adress NFT+smart phone

Event Start Ticket Scanned

Event Finalised

BROWSE EVENTS Sports, Concerts, Shows and Exhibitions

The search is the main feature of the website and it has been divided into 3 parts Location, Category and Dates

DESIGN PORTFOLIO

Events can be found on scroll based on 3 categories.

1. Trending Nearby 2. Explore Events (Showing different Categories) 3. Popular Events

HOW IT WORKS Explaining basics of NFT Ticketing

BECOME A SELLER What are the steps in selling a NFT ticket

DESIGN PORTFOLIO

TICKETDEX

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DESIGN PORTFOLIO

TICKETDEX

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DESIGN PORTFOLIO

TICKETDEX

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02

COINSWAP

TYPE: WEBSITE DESIGN

COINSWAP

CRYPTOCURRENCY TRADING WEBSITE

DESIGN PORTFOLIO

TYPE OF WORK: FREELANCE PROJECT (ANTARAAGAM STUDIO)

The scope of this project was to design a website to buy sell and trade cryptocurrency. The target was to make a website that was simple, fast and easy to use. The recent times have seen a rising demographics in cryptocurrency trading.

Most users earlier were either software geeks or gamers but now this is not the case. Nowadays people with basic knowledge of crypto have also started trading.

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DESIGN PROCESS

PROBLEM DISCOVERY

COINSWAP

1

2

After a competititve research it was seen that most crypto websites were very intimidating to look at for a first time user. There were a lot of unknown information which could make a new user leave immidiately.

Websites like ‘1inchexchange’ belonged to this category COINSWAP

Most users who are introduced to Cryprocurrency trading are either very intimidated or have trust issues about the websites. Also because Crypto currency was allways associated with scams people tend to fear it.

RESEARCH

3

The Analysis showed that trading information like’Top Tokens’ ‘Liquidity’ and ‘Volume’ information needed to be handy while swapping.

Also there were various types of transaction charges which was levied after all the steps and some users backed out at the last moment.

Also there were other websites like ‘Uniswap’ which were overly simple or lacking important information for trading.

IDEATION

4

The analysis led to the conclusion that sites have to look simple, but they cannot afford to loose important trading data.

There must be the possibility to toggle amount of information that is seen.

New users must get the feel that cryptocurrency trading is easy and everyone can do it.

Hidden charges that are levied at the end must be informed at the begining so that the user feels more secure

DESIGN PORTFOLIO

ANALYSIS

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Toggle light and Dark mode

Hidden charges revealed

COINSWAP

Live feedback on changing currency

SOLUTION

5

The Swap page was designed in a way that the user could click through this information while they recieved live feedback about details of transaction

DESIGN PORTFOLIO

Coinswap is a Ethereum based portal which supports various crypto wallets like Metamask, Portis etc. The user has to choose between the which currencies they want to swap, this will direct them to connecting a wallet. After the wallet is connected they will have to confirm the transaction and the swap will be done The Landing page was designed to make the user accustomed to crypto currency and have the impression that it was nothing difficult.The process of swapping and the benefits were marketed in the landing page

COINSWAP

COINSWAP DESIGN PORTFOLIO

INFORMATION ARCHITECTURE

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WIREFRAMES FOR SWAP

DESIGN PORTFOLIO

COINSWAP

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DESIGN PORTFOLIO

COINSWAP

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03

NOMADO

TYPE: MOBILE APP DESIGN

NOMADO

MOBILE APP FOR TRAVEL LOVERS

Nomado

Travel portal for search and selection of curated unique experiences for travel lovers

The Context

DESIGN PORTFOLIO

The new era is the era of the Urban Traveller or the Urban ‘Nomad’ who look to seek experiences amidst nature and travel. However taking new adventures comes with its own challenges of ambiguity and lack of precise information.

This app aims at bringing the people who want to travel and the people who are professional travellers together so that the amateurs can be confident about their journey. Also this app helps the more experienced to create their own specific experience modules which the users are willing to take

The Logo The explorer has been symbolised by the squirrel with never ending curiosity always looking for something

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Getting Started

NOMADO

Login to find some of the unique experiences unheard of. Enter your basic details to sign in or use existing Facebook account

Home Page

Curated trips by locals and professionals are also available depending on the location you search.

Once you become a pro you too can curate your trip for fellow travellers

DESIGN PORTFOLIO

Find experiences listed from Trekking, Sightseeing, Skydiving, Forest Trails etc.

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Select an Adventure

NOMADO

After selecting the type of activity select the location which entices you based on the images, ratings and user reviews

Understanding The Trip Before jumping into a new terrain it is very important to understand the details of the place better.

DESIGN PORTFOLIO

Every person has their own level of fitness and depending on that specific trips are suitable for different. Nature is harsh and participating in a trip without understanding the details may be hazardous.

Also other details including the pricing, and what is covered in the package has to be precise leaving no room for ambiguity.

Build asas you take on new experiences.

Also Build your yourown ownprofile profile you take on new experiences. follow travel travel expertsexperts to keeptoyourself updated updated for upcoming Also follow keep yourself for upexperiences

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Build youryour Profile profile Build coming experiences

Roohani Bhanot Delhi, India

REVIEWS

FOLLOWERS

FOLLOWING

192

19k

280

DESIGN PORTFOLIO

NOMADO

Trips History TripsororBooking booking history

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04

SNACKO

TYPE: MOBILE APP DESIGN

FOOD DELIVERY APP

MOBILE APP

UI DESIGN

MADE EASY

SNACKO

FOOD ORDERING

2020

DESIGN PORTFOLIO

TYPE OF WORK: FREELANCE PROJECT (ANTARAAGAM STUDIO)

The scope of this project was to design an application to make food ordering even more seamless and better. There are already products in the market which cater to a huge group of people but there are several issues with food ordering with which users struggle. This app aims to solve those issues.

The total amount of money spent on food “away from home” (vs. at home) has risen 94% since 2003.

With more people choosing to eat out than cook at home, the restaurant industry is thriving. But with unlimited options decision making in what to eat is quite a hassle.

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ABOUT SNACKO WHATS SPECIAL ABOUT SNACKO? Most food delivery apps have hundreds of options and a long list of scrolling through the menu. It is the paradox of choice which the user faces.

Hicks law states that ‘More options lead to harder decisions’ Snacko provides us with the features to choose the dish which the user actually wants to order.

“

Users get overwhelmed with the number of options provided in the current existing food apps, and waste a lot of time in decision making

“ “

”

“

Users dont know what to order even though the best rated restaurant is selected.

Some users know what cuisine they want to eat, some users know which dish but cant figure out from where to order.

”

For ordering in - People want to specify certain things for their food orders

”

SNACKO

WHAT PROBLEM WE ARE SOLVING?

”

“

Users want to know precisely how much time the food will take to reach them and sort accordingly

”

1

Understanding The Problem

2

Contextual research and studying other similar apps in the market

3

Analyzing the inferences drawn from the research

4

Coming up with a solution which solves the problem

DESIGN PORTFOLIO

DESIGN PROCESS

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SNACKO DESIGN SYSTEM

COLOR AND TYPOGRAPHY

#E5E0E2

#FCF2E6

#EC7F40 AVENIR NEXT BOLD

SNACKO

AVENIR NEXT REGULAR

ONBOARDING AND HOME

Login to get access to the best curated lists of food near you

DESIGN PORTFOLIO

Find the best food classified on the basis of cuisine, costs, time of delivery and most upvotes.

If the user knows the cuisine or wants to fix the budget ,the best dish available based on the other parameters will show up and help in decison making.

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Users can locate dine in options and sort them on the basis of distance and ratings

Best offers on a daily basis will get highlighted and help the user choose for the day

SNACKO

Top picks customised for the user will be vailable depending on previous orders.

As per the users taste the application will make recommendations of different items on the basis of the filters to make decision making easier.

The user can comment on the dish and influnce others to try the same.

DESIGN PORTFOLIO

No of upvotes on a particular dish will help the user choose the best dish

DESIGN PORTFOLIO

SNACKO

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DESIGN PORTFOLIO

SNACKO

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05

HONEY.SHOP

TYPE: VISUAL DESIGN SPECS: 30 PAGES

BROCHURE DESIGN AND PRODUCT PHOTOGRAPHY

HONEY SHOP

CLIENT: HONEYSHOP INDIA

DESIGN PORTFOLIO

TYPE OF WORK: FREELANCE PROJECT (ANTARAAGAM STUDIO)

The scope of this project was to design a brochure and photograph the products of a honey brand startup. The range of products included different varities of infused honey with spices, bathing bars and edibles.

The concept behind the project was to take inferences from the product itself and derive the colors from nature. Honey shop products are organic and without chemicals so all products were photographed in natural outdoor surroundings in order to capture the essence of the product.

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Each and every product had its own story so different natural settings for each product were chosen.

Various props have been used in the photographs to compliment each products differenty. Once all these photos were clicked they were color corrected to match the same theme for the brochure

The type of products include infused honey, bathing soaps and energy bars. The idea for the brochure was to highlight the aspect of nature and introduce various flavours of honey which look appealing to the people.

DESIGN PORTFOLIO

HONEYSHOP

BROCHURE DESIGN AND PRODUCT PHOTOGRAPHY

DESIGN PORTFOLIO

HONEY SHOP

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The dark green color is inspired by lush and glorious nature

The yellow color represents the bee which makes honey available to us.

The fonts like Adlery and Bakery have been used to provide a warm feel

DESIGN PORTFOLIO

Both these colors have been used in the layouts to create contrast

DESIGN PORTFOLIO

HONEY SHOP

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DESIGN PORTFOLIO

HONEYSHOP

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DESIGN PORTFOLIO

HONEY SHOP

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DESIGN PORTFOLIO

HONEYSHOP

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06

KONJAC.SPONGE

TYPE: VISUAL DESIGN

LOGO AND GRAPHIC DESIGN

KONJAC SPONGE

CLIENT: HERA PRODUCTS

DESIGN PORTFOLIO

TYPE OF WORK: FREELANCE PROJECT (ANTARAAGAM STUDIO)

The scope of this project was to design a logo and come up with packaging iterations for the brand.

The client wanted a luxury feel to it though the material was organic.

Other iterations too were worked out

Hera is bathing sponge startup brand which uses konjac as the material for the product.

Konjac is derived from a herb or biodegradable material.

The concept behind the logo was to analyse the name and message of the brand and see what inferences can be drawn.

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LOGO AND GRAPHIC DESIGN

Keywords Feminine, Goddess, Nature

Brand message Biodegradable, chemical free, vegan, cruelty free

Name Analysis

passion flower leaf

greek goddess

HERA: goddess, female power, beauty

KONJAC SPONGE

Hera is the goddess of women, marriage, family, and childbirth in ancient Greek religion and myth, one of the Twelve Olympians and the sister-wife of Zeus._______Wikipedia

Concept The logo represents the elements of nature and the torso of a goddess at the same time. The shape has been derived from the leaf of passion flower and the wings of a goddess. The leaf highlights the touch of nature and the wings of the goddess signify women power and feminity.

Based on this idea the other options of the logo have also been explored

ER HH ER A A E R OH SE R A

ER

HERO AS

TYPOGRAPHY

EROS

HERA

HE R O AS H E R A

H A E R H OE SRA ER ER

E RO S

H E RO R A S H EHR EA R AE R OHS E R A

EROS

ERO HE ER RO AS HH E REAR A H ES R A E R

EROS

OE SR A E R HEERRO AS HH E RE AR AE R H

DESIGN PORTFOLIO

EROS

ER

DESIGN PORTFOLIO

KONJAC SPONGE

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LOGO AND GRAPHIC DESIGN

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ITERATION : FEMININE AND FLORAL

ITERATION : PLAYFUL AND FRIENDLY

ITERATION : EARTHY AND NATURAL

ITERATION : HAWAIIN PRINTS

DESIGN PORTFOLIO

ITERATION : MODERN AND MINIMAL

THANK YOU

INDUBHUSAN ROY CONTACT: +91 98711 09581 indubhusanroy@gmail.com