Creativity
Apple Speech and handwriting recognition
Chinese iPhone
Creativity
The ability to come up with ideas or artefacts that are novel, valuable and substantive
new ideas (invention) + value = creativity
Design Thinking
Source: IDEO
Design Thinking “Integrates the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
Design Thinking Process Inspiration Synthesis Ideation/experimentation Implementation
(Source: Creative Confidence, 2013)
Inspiration Observe Listen Participate Empathise
Empathy “The ability to understand and share the feelings of another�
Empathy “A fundamental principle of innovation or creative thinking is to start with empathy” David Kelley, Founder of IDEO and Stanford’s d.School
Synthesis “Recognise patterns, identify themes, and find meaning in all that you’ve seen, gathered and observed”
“Reframe the problem and choose where to focus our energy”
(Source: Creative Confidence, 2013)
Synthesis
SAY
THINK
DO
FEEL
Ideation / Experimentation Idea generation / divergent thinking Rapid prototyping Feedback from end users and stakeholders – iterate
Ideation / Experimentation
“Exploring a range of ideas without becoming too invested in only one�
(Source: Creative Confidence, 2013)
Implementation “Refine the design and prepare a roadmap to the marketplace�
(Source: Creative Confidence, 2013)
Ericsson Design of 3G mobile phones and applications
Can design thinking be used to improve healthcare in Zambia? PhD research by Clara Watkins
Chongwe District, Lusaka Province, Zambia
Chongwe District Hospital
Emergency room
Physiotherapy room
Hospital grounds
Chongwe District Hospital
Standard procedure required the re-use of most single-use equipment
Storage in the Hospital
the majority of consumable equipment there was either past or close to its use-by-date
Storage in the Hospital
the hospital drug supply was almost non-existent
Unused Equipment in the Hospital
Expensive unused equipment donated without instructions or training, with unsuitable power voltage and missing components
Shiyala Village: Health Post
Pharmacy
Waiting room
The ward
Shiyala Village: Health Post
No fridge, no vaccines are stored and supplies are collected weekly when the nurse walks to Chongwe District Hospital
Shiyala Village: Health Post
No disposal facilities like an incinerator or deep pit. Sharps are disposed of in a shallow ditch near the health post creating needle stick injury risk
New solutions being developed for trauma care
Any limitations of design thinking with regards to being creative?
Do stuff that is “Insanely Great”
Passion and motivation Driven by a sense of purpose
What motivates you?
Courage What holds you back? What are you fearful of?
Centre for Creativity  www.centreforcreativity.co.uk
Thank You Questions / Comments?