ccording to the World Health Organization, malnutrition is one of the greatest global health challenges. Approximately 155 million children under the age of 5 years were suffering from malnutrition in the year 2016, a statistic that hasn’t experienced any alleviation since[1]. Combating this problem requires a consistent infusion of essential nutrients, and vitamins in the bodies of children at a young age. This has been a building block for the vitamins and nutrition supplements market, which according to the analyst at IndustryARC had an estimated market size between $52 billion to $56 billion in 2018. The market is also estimated to grow at a noteworthy CAGR of 5.2%-5.6% during the forecast period of 2019-2025. Geographically, North America leads the vitamins and nutrition supplements market with a regional share of 34%-38% as of 2018 owing to Food and Agriculture Organization’s dedicated efforts towards eradicating malnutrition amongst children of America, and the world.
