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Hong Kong Professional Hair Care Market Study Web 8/14/2015 – www.industryarc.com | Mail – sales@industryarc.com info@industryarc.com
Hong Kong Professional Hair Care Market Revenue (2014-2020)
Hong Kong Salon Landscape
Hong Kong Professional Hair Care Market Overview
Hong Kong Professional Hair Care Market by Distribution Channel
Hong Kong Professional Hair Care Market Share Analysis
Hong Kong Cosmetics & Personal Care Market Overview
Top 5 Company Profiles (Trends, Developments, Market Share by Product Category)
Hong Kong Country Overview.
Hong Kong Professional Hair Care Products Market Scope
Appendix
TABLE OF CONTENTS
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3
SCOPE OF THE STUDY
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“Hong Kong Professional Hair Care Products Market” includes the study of Back Bar and Over-theCounter products sold in the year 2014 and estimation of market size for 2020.
Back-bar products are used by professionals/stylist for the services in the salon.
Over-the-Counter or take-home /salon retail products are the professional hair care products that are sold over the salon counter by hairdressers or hair specialists and sales through other retail formats such as speciality stores, supermarkets, online etc.
The report focuses more on the products sold and used for services in salon.
Geographically, the report focuses on the three main territories of Hong Kong namely the Hong Kong Island, New Territories and Kowloon.
This report deals with 4 major hair-care categories namely, Hair coloring, Straightening and perming, Shampoos and conditioners and Hair styling
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SURVEY QUESTIONNAIRE : KEY DATA POINTS
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Survey Questionnaire was designed with questions focusing on the below aspects Average number of customers for each salon by service type Performance of each brand and average share of sales for each of product categories under scope Price of the products by brand and product category Customers preference with respect to brands and type of products Profit margins for various products and the reason for each salon using a specific product
Market size for each product category from the manufacturers perspective Distributor Perspective in terms of demand and salon preference Know more about the report – http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.html
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CATEGORY DEFINITIONS
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SHAMPOOS Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos CONDITIONERS Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners HAIR STRAIGHTENING & PERMING PRODUCTS It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc. HAIR COLORING PRODUCTS These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches HAIR STYLING PRODUCTS Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers,hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions HAIR TREATMENT PRODUCTS These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, Scalp cleansing solution, spray, lotion
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HONG KONG SALON LANDSCAPE, 2014
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As of 2014, the total number of salons in Hong Kong were estimated to be around 5200 23% of the salons are organized while 77% are unorganized In 2014, hair treatment and hair coloring are the most dominant hair salon services in Hong Kong The price of the service varies depending on the hair type, length of the hair the products preferred for usage and the salon type Know more about the report – http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.html Average Prices For Hair Care Services In Hong Kong, 2014 Service
Price Range (HKD)
Hair Color
500-700
Straightening or Perming
1000-1200
Salon Distribution in Hongkong
Organised Unorganised
Hair Wash( Shampoo, conditioning)
100-120
Styling
200-500 Source: Expert Insights, IndustryARC Analysis
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Source: IndustryARC Analysis
HONG KONG PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE
Professional Hair Care Product market of Hong Kong was valued at HKD XXX.XXM ($XX.XXM) in 2014 and is projected to grow at a CAGR of X.X% to reach HKD XXX.XXM ($XX.XXM) by 2020
Shampoo and conditioning products occupied the largest market share of XX.X% in professional hair care product market, with a revenue of HKD XXX.XXM ($XX.XXM)in 2014
Professional Hair color products are estimated to witness highest growth rate of X.X% compared to other services during the forecast period 2014-2020 Professional Hair Care Products Market Revenue, by Category, 2014,2020 (Million)
Service
2014(HKD) 2014($) 2020(HKD) 2020($)
CAGR
Coloring
XXX.XX
XX.XX
XXX.XX
XX.XX
X.X%
Perming and Straightening
XXX.XX
XX.XX
XXX.XX
XX.XX
X.X%
Shampoo & Conditioning
XXX.XX
XX.XX
XXX.XX
XX.XX
X.X%
Styling
XXX.XX
XX.XX
XXX.XX
XX.XX
X.X%
Total
XXX.XX
XX.XX
XXX.XX
XX.XX
X.X%
Source: Expert Insights, IndustryARC Analysis
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Professional Hair Care Products Market Share, by Category (2014)
Source: Expert Insights, IndustryARC Analysis
PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014 Category
Trend •
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Hair color
•
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•
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Perming & straightening
Shampoos & conditioners
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•
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•
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Styling products
•
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•
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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014 KEY DEVELOPMENTS
Hair color is the second largest category among the professional hair care products in Hong Kong, generating a revenue of HKD XXX.XXM ($XX.XM) in 2014. It is estimated to grow at CAGR of X.X% through 2020 to reach HKD XXX.XXM ($XX.XXm) Permanent Hair Coloring products accounted for XX% of the overall hair coloring market in 2014. Semi and demi permanent hair coloring products and bleaching products accounted for XX% of the market In Hong Kong, L’Oreal Group products accounted for XX.X% share of the total hair coloring market in 2014 and will continue to dominate this segment. Kao Corporation ranks second with XX.X% market share in professional hair coloring market Professional Hair Color Products Market Revenue, by Company(2014) (HKD Million) Percent Value (HKD Rank Brand share Million) 1
L'Oreal Group
XX.X%
XX.XX
2
Kao Corporation
XX.X%
XX.XX
3
Procter & Gamble Co.
XX.X%
XX.XX
4
Henkel AG & Co. KGaA
XX.X%
XX.XX
5
World hair cosmetics ltd.
XX.X%
XX.XX
Total
Hair Color Market Revenue by Product Type, 2014
XXX.XX Source: Expert Insights, IndustryARC Analysis
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Source: Expert Insights, IndustryARC Analysis
COMPANY PROFILE - L’ORÉAL GROUP
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L’ORÉAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS – HONG KONG Professional hair care brands of L'Oréal group available in Hong Kong include L’Oreal Professionnel, Matrix, Kerastase and Redken Inoa from L’Oreal Professionnel is in high demand for hair coloring services in Hong Kong In Hong Kong, XX.X% of L’Oreal’s professional hair care products revenue was generated by sales of professional shampoo and conditioning products in 2014 L'Oréal Professionnel is the top most brand in terms of revenue generated in the overall Professional hair care product market Know more about the report – http://industryarc.com/Report/7404/hong-kong-professional-hair-caremarket-report.html
L’oreal group, Hong Kong professional hair care products market share, by category (2014)
Source: Expert Insights , IndustryARC Analysis
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RESPONDENTS SNAPSHOT
Total number of primary respondents - XXX
Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and distributors
Areas Covered – Hong Kong Island, New Territories ,Kowloon and others.
Salons covered for primary interviews include both organized and unorganized salons along with major salon chains in the country Know more about the report – http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.html Number Of Salon Respondents 160
140
120
100
80
60
40
20
0 Private I
IL colpo
Hair Studio
Toni & Guy
Hair Artist
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I FIRWARD
Hair Culture
Mina Dev Wil
Hair Corner
Hair Do
LA Palma
Others
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FOCUSED GROUPS RESEARCH FLOW
Survey Group 2 Survey Group 2
Survey Group 2 Distributors Survey Group 1
Survey Group 1
Survey Group 3
Manufacturers
Statistical Tool
Survey Group 1
Survey Group 3
Survey Group 3 Final Processed Data
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Salon Owners
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