RVIA’s latest RV Consumer Demographic Profile, scheduled to be released to the industry this fall, shows RV ownership has reached a new peak while also offering promising news on future RV purchase intentions. The research, conducted by Dr. Richard Curtin, RV industry analyst and director of consumer surveys at the University of Michigan, reveals the number of RV-owning
households has grown to a new peak of 8.9 million households, up from 7.9 million in 2005. Nearly onein-nine (8.5%) U.S. households now own RVs, up from 8.0% in 2005. “Today’s record RV ownership levels reflect the enduring appeal of the RV lifestyle despite recent economic challenges,” said RVIA President Richard Coon.
Richard Coon RV ownership rates have climbed steadily, the new
In addition to showing that Continued