In an economy where recession-impacted budgets are dragging down the travel industry, the camping business is experiencing a robust rebound. "Camping is hot!" says Jim Rogers, Chairman and CEO of Kampgrounds of America (KOA), North America's largest, commercial, open-to-thepublic system of family campgrounds. "We're seeing a strong resurgence in all types of camping: tents, cabins and
RVs. "In fact, so far this year our camper occupancy is on par with 2007, which was the best year in KOA's 47year history." Rogers interprets the camping trend as a reflection of social and health concerns, as well as current economic conditions. "North Americans have decided that they just won't be denied their weekend getaways or vacations and camping
is their most affordable hospitality option. Also, families are searching for time together, and are eager for opportunities to get their kids outdoors. 'Outdoor activity' has become a rallying cry for groups addressing obesity and health trends." July 2009 campsite registration was 14 percent ahead of last year, among KOA's franchised campgrounds, for shortstays - meaning less than 30 days. Continued Page 3
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