New sustainable horizons New Holland

NEW SUSTAINABLE HORIZONS

New Holland is a global leader in the design and manufacture of clean-energy tractors, harvesters and material handling equipment. Philip Yorke looks at the company’s futuristic, energy-efficient products that range from hydrogen-powered zero-emission tractors, to futurefocused T4 PowerStar models designed specifically for amenity and ground-care operations.

Since 1895 New Holland has led the field in providing farmers with solutions that improve farming efficiency and productivity. Today the company remains committed to its hugely successful Clean Energy Leader strategy, which is designed to actively promote the use of renewable fuels, emissions reduction systems and sustainable agricultural technology.

The company is part of the International Case Holland Group, a hugely successful conglomerate that has almost doubled its income in the past few years to achieve global sales of around €750 million in 2011. Net sales of equipment comprising both agriculture and construction activities were recorded at more than $20 billion with strong sales achieved in Latin America and western Europe.

New Holland’s unparalleled range of equipment offers cash-crop producers, livestock farmers, contractors, vineyards and groundcare professionals the largest choice of easy-to-operate farm equipment in the world. There are more than 80 product lines and over 300 models from which to choose. These state-of-the-art machines are complemented by the company’s own extensive network of after-sales support and spare part services, as well as a range of tailored financial products to suit every farm operator’s requirements.

Ground-breaking technology, greater efficiency

Respect for the environment and the need to meet the diverse challenges facing farmers today, forms New Holland’s strategy to offer greater efficiency and productivity. The company is committed to integrating its latest energy-efficient engine technology to meet the stringent Tier 4A emissions regulations and manufactures the world’s largest range of Tier 4A compliant machines, comprising of 16 combines and 27 tractors. In addition, New Holland has taken sustainable farming to a new level with its revolutionary NH2™ hydrogen tractor, which runs exclusively on pure hydrogen, a fuel which can be produced by the farmer on his own ‘energy-independent’ farm of the future.

For many years New Holland has been committed to sustainable agriculture, and today biomass is considered to be the ultimate renewable energy source. Enhancing this commitment, the company offers a complete range of farming equipment to grow, harvest and process a complete range of biomass crops.

Optimising performance with zero emissions

In 2011 New Holland Agriculture confirmed its leadership in the race to develop a zero emission tractor that offered performance that compares with, or exceeds that of conventional diesel-driven machines. The world’s first hydrogen-powered tractor developed and produced by New Holland is already in service in Italy on the world’s first fully ‘energy-independent’ farm at La Bellotta near Turin.

This latest breakthrough in farming equipment technology was launched by New Holland at the Agritechnica Trade Show in Hanover, Germany in November 2011 to critical acclaim. The new NH2™ has evolved from the company’s concept that won the Gold Innovation Award Medal

PETRONAS LUBRICANTS INTERNATIONAL

PETRONAS LUBRICANTS INTERNATIONAL is a multinational company and a member of the PETRONAS Group (Petroliam Nasional Berhad). PETRONAS LUBRICANTS is one of the world’s leading manufacturers of lubricating oils for engines and industrial purposes.

PETRONAS LUBRICANTS is currently present in more than 20 countries throughout the world and offers a huge range of products with around 30 different brands for any specific need and application. It is a technical and business partner to CNH, with whom it has an exclusive technical and commercial agreement that translates into dedicated brands and product ranges, such as AMBRA for NEW HOLLAND Agriculture and Construction machines.

The partnership between PETRONAS LUBRICANTS and CNH aims to provide the highest level of technical support and submits each lubricant to strict tests to develop the most efficient solution for each vehicle and application. All products, from engine oils to greases and brake fluids, are the result of intense research and technical collaboration with CNH.

To enhance the co-branding with CNH, all packs are marked with the partner company’s name and logo. Products from PETRONAS LUBRICANTS will enhance the efficiency of any vehicle, reducing downtime periods by optimising maintenance and relevant costs.

at SIMA in 2009 and was developed in association with CRF. Derived from the highly successful T6.140 model, this new tractor operates all the implements required for different seasonal farming operations. The new NH2™ tractor has doubled the power and torque of the original NH2™ model and significantly increased operational autonomy, whilst delivering optimal performance and zero emissions. The new machine has fuel cells that deliver double the power, providing an increase from 50 to 100kW. In addition, each of the new electric motors has a power output of 100kW with continuous torque of 950Nm and offers a maximum torque of 1200Nm. The latest NH2™ has a top crankshaft speed of 3000 rpm and achieves an incredible 96 per cent efficiency at maximum power.

For further information on New Holland’s Clean Energy Leader strategy, visit the company’s dedicated website at: www.thecleanenergyleader.com and to find out more about the pilot Energy Independent Farm in Italy, visit www.labellotta.com.

Compact amenity tractors leading the field

Unveiled at the 2012 BIGGA Turf Management Exhibition in the UK in January this year was New Holland’s latest T4 PowerStar utility tractor, equipped with turf/amen-

ity tyres and revolutionary VisionView cab. Steve Basnett, New Holland’s Compact Tractor Product specialist said., “The new T4 PowerStar is an all-new tractor, specifically designed to suit the needs of the growing amenity market. It has improved operator comfort and a larger cab to increase utility and ease of operation.” Mr Basnett added, “BTME provided us with a fantastic platform to showcase our latest ground-care products with customers travelling from all over the UK to attend. It was therefore the ideal place to display this exciting new piece of equipment, about which we are already receiving great feedback from our customers.”

This powerful New Holland machine is available in three distinct models, ranging from 55hp to 75hp, and includes the revolutionary, new VisionView cab, which is a market leader in its field. It is also 20 per cent larger than previous models and includes a hi-vis panel that ensures excellent operator comfort and visibility. It also features an outstanding lifting capacity for a tractor of its size and comfortably manages 2150kg. Complete with turf/amenity tyres and compatible for an integrated front-end loader, the new T4 PowerStar makes an ideal loader or utility tractor and offers the advantage of a passenger seat to enable two people to travel securely and in comfort. n