NEW SUSTAINABLE
HORIZONS
New Holland is a global leader in the design and manufacture of clean-energy tractors, harvesters and material handling equipment. Philip Yorke looks at the company’s futuristic, energy-efficient products that range from hydrogen-powered zero-emission tractors, to futurefocused T4 PowerStar models designed specifically for amenity and ground-care operations. 58 Industry Europe
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ince 1895 New Holland has led the field in providing farmers with solutions that improve farming efficiency and productivity. Today the company remains committed to its hugely successful Clean Energy Leader strategy, which is designed to actively promote the use of renewable fuels, emissions reduction systems and sustainable agricultural technology. The company is part of the International Case Holland Group, a hugely successful conglomerate that has almost doubled its income in the past few years to achieve global sales of around €750 million in 2011. Net sales of equipment comprising both agriculture and
construction activities were recorded at more than $20 billion with strong sales achieved in Latin America and western Europe. New Holland’s unparalleled range of equipment offers cash-crop producers, livestock farmers, contractors, vineyards and groundcare professionals the largest choice of easy-to-operate farm equipment in the world. There are more than 80 product lines and over 300 models from which to choose. These state-of-the-art machines are complemented by the company’s own extensive network of after-sales support and spare part services, as well as a range of tailored financial products to suit every farm operator’s requirements.
