Flexible solutions Market

FLEXIBLE SOLUTIONS

Hungarian building contractor Market Zrt has acquired a key position in the Hungarian domestic market by fully meeting the requirements of its customers in the field of structural construction and building services. Since its foundation in 1996, the company has always been determined to provide high-quality services and to operate smoothly whilst strictly adhering to deadlines and customer requirements. Edina Beale reports.

IN recent years the construction industry has faced many challenges all over the world and it takes a company with real abilities to not just survive but to thrive in these difficult financial times. Mr Sándor Scheer, CEO of Market Zrt, is the first to acknowledge the problems faced by the industry in general and Market Zrt in particular.

“Looking back over the past two years, we get a sad picture of the construction industry since it is the biggest loser of the recession. In this difficult period Market Zrt has maintained its market-leading position in structural construction in Hungary by responding to the rapidly changing market needs and by making firm decisions accordingly. During the recession, the extensive organisational development of our group and the review and rationalisation of our internal processes was an important task. We bring clear and plain regulations to provide a background for our operations that also ensures our stable position.”

It is clear that this company has met the challenges of the recession head on. Like a

military operation it has monitored intelligence, identifying areas where demand is falling, but more importantly areas in which there are opportunities to expand. This business model has given Market Zrt the flexibility to meet these rapidly changing demands, and the management style has ensured that new areas of business are as well served as the traditional work streams.

Market Zrt currently employs 155 people, although the total head-count of the group, including its subsidiaries, is 281 staff. Its consolidated annual turnover reached HUF 51 billion in 2011.

Retail therapy

Market Zrt is involved in a wide range of projects in a variety of its industry segments. Shopping centres play a major role; current tasks in this field include the extension and redevelopment of the Árkád shopping centre in Budapest and the development of the Hegyvidék shopping mall. The company has gained extensive experience in the construction of manufacturing facilities and logistics centres. It is currently developing the Givaudan food producing facility in Makó, whilst the second phase of the development of the DÜP logistic centre in Budapest has also recently begun. Market Zrt has acquired an enviable reputation for its excellence in hotel developments. A string of projects including the development of V83 Hotel in Budapest, Som-

Engineering & Installation in Industries over 2,000m2

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ogy Udvar Hotel in Szeged and the five-star Buddha Bar Hotel in Klotild Palace, Budapest have added to this prestige.

Market Zrt also puts great emphasis on environmental protection and invested large sums to recycling its waste on its construction sites. “In the past few years we have introduced selective waste collection and have begun to recycle our inert waste.” All inert waste created during the process of construction or demolition is collected by the company and reused for future construction projects. “Following the appropriate milling and assortment process, recycled inert waste provides an excellentquality base material for road structures and other foundations.” With this recycling process the company is able to significantly reduce its costs.

Despite the turbulent economic situation affecting the industry, Market Zrt has managed to increase its market share and has become the market leader in the structural construction industry in Hungary. “Our competitiveness is mainly due to our strategy of focusing on consistent, efficient and high-quality work. We are one of the most efficient companies in the industry, thanks to our flexible and dynamic operations which have characterised Market Zrt since our foundation in 1996.”

Stronger than ever

“Unfortunately the recession is still affecting this industry. The market environment is more unreliable than ever before, and therefore we believe that the company’s internal stability and its firm operational background are extremely important. We are determined to maintain our corporate values, the unit of Integrity, Strength, Unity and Prosperity, which we adhere to every day.”

Market Zrt is in a much better position to face the future than many companies in the sector. Its ability to cope with the ups and downs of the current situation whilst keeping focused on the key objective of maintaining a viable business have ensured it is ready to continue going from strength to strength. The last word has to go the CEO of the company, Mr Scheer: “Our short-term objective is to maintain our market position and so we will step into competition with our rivals to win all available projects that fit into our portfolio in the domestic market. We also plan to challenge ourselves in the foreign markets in the short and long term, which is necessary thanks to the narrowing markets in Hungary.” n