A passion for warmth Jotul

A PASSION FOR WARMTH

Norway’s Jotul manufactures stoves and fireplaces with a focus on quality, safety and timeless design.

Jotul AS is a world-leading Norwegian manufacturer of wood-burning stoves and fireplaces, offering a complete range of traditional and contemporary designs. Its business is firmly based on the traditions of Norwegian craftsmanship, high quality and consistent use of excellent design.

Indeed Jotul believes that it is its commitment to good design that has been a key element in its success in remaining a market leader in the fireplace, stove and insert business since it was first established in 1853.

The company’s origins lie in the establishment of a cast iron foundry, Kvaerner Jernstoberi, near Norway’s capital, which at the time was called Kristiania. Cast iron stoves were the most important product of the foundry and in the years up to 1900 it became the largest stove producer in the country.

Continuous adaptation

By the 1960s Jotul was still the largest stove foundry in Norway although the fact was that there were very few left as oil, paraffin and electricity started to replace traditional room heating methods. However the 1970s saw a complete turnaround as successive oil crises led to an enormous increase in the demand for wood stoves in many countries. Ever-increasing exports to the American continent and to Europe meant that wood burning stoves became once again the most important segment of Jotul’s product range. Over its long lifetime the company has been marked by both highs and lows, but the highs have undoubtedly been predominant. The company has at the same time exhibited a unique ability to resurrect itself in difficult periods. Much of its success has been due to the will and ability of the various owners to focus on the new and the long term, whether it was new products, new production tech-

Nippon Electric Glass Co., Ltd.

NEOCERAM N-0

Super Heat-resistant Glass Ceramics “NEOCRAM N-0” • High visible light and infrared ray transmittance • Excellent thermal shock resistance of T=800°C with reliable continuous use up to 700°C • High mechanical strength

Nippon Electric Glass has provided valued customers with transparent Neceram N-0 as an ideal material for fireplace and stove windows for more than 30 years, and continues to offer the best quality of products throughout the world.

SCHOTT ROBAX®

The Jøtul group and SCHOTT ROBAX® have been working closely together for many years. SCHOTT delivers flat and bent glass-ceramic panels in different sizes to the whole Jøtul group worldwide. SCHOTT ROBAX® is an extremely heat-resistant, transparent glass ceramic with more than 30 years of history. As the Jøtul group is one of the frontrunners among stove manufactures the designers of the Jøtul and the R&D engineers from SCHOTT ROBAX® have developed a close relationship during the years. One of the latest successes from this partnership is the new Scan 85, a tall and wide glass ceramic. Combined with the modern cast iron design you get an excellent view of the flames while enjoying a cozy feeling of the warmth.

nology or new market strategies. This is the reason why Jøtul is still viable and thriving as a stove foundry, while almost all other Norwegian manufacturers have long since fallen by the wayside. Through continuous adaptation to new market needs, and also by creating new markets, Jøtul has always managed to win continued support for its activities. This also explains why Jøtul is the only manufacturer of stoves and fireplaces in the world today that sells more than 2/3 of its production outside its own domestic market. Jotul today

During the last ten years the company has enjoyed strong growth, with average annual sales growth of 10 per cent. Its current market share in Scandinavia is around 25 per cent and its global market share is just under 10 per cent.

Jotul stoves and fireplaces are manufactured at plants in Fredrikstad and Halden in Norway, Portland in USA, Motz en Chantagne in France, Gdansk in Poland and Vissenbjerg in Denmank. The company’s products are

sold in 35 countries on five continents and it operates its own sales companies in Norway, USA, UK, France, Spain, Poland and Italy; other regions are served by local importers.

The jotul Group sells its products under five distinctive brands: jotul, Scan, Atra, Ild and Warm. In 2919 the Group’s turnover was some £95 million. In 2006 the Swedish private equity company Ratos acquired 62.5 per cent of Jotul; 22.5 per cent was retained by the company’s former owner Accent Equity and the management of the Jotul Group also has a stake in the business.

Award-winning designs

Jøtul has recently launched the Scan 85, which is a free-standing stove that has the visual appeal and styling of a fireplace. Already well-received in all Jøtul’s European markets, the Scan 85 represents a breakthrough for the company as it is its first large-scale stone stove that also maintains the famous Jøtul appealing contemporary design.

At the end of 2011 Jotul’s wood burning stove the Jotul F 163 won silver in the Best Heating Product category in the annual awards of the UK magazine House Beautiful. The Jotul F 470 won the same award in 2010. The product was judged on criteria including heating efficiency, innovation, design and value for money. Jotul F 163 has large side glasses that give a great view of the fire. The glass keeps especially clean thanks to a special reflective coating that increases the temperature on the inside of the glass. An efficiency of more than 80 per cent, combined with very low particle emissions make this stove on of the most efficient and clean-burning ever produced. Well-positioned for further development

As Jøtul looks forward to continued success, the long-established cast iron stove and fireplace company is committed to staying focused on quality and safety, with additional contemporary designs joining its portfolio of classic and traditional products. A vital part of its growth strategy is to continue expand its market share in existing geographical markets and distribution channels through continued product development and R&D, particularly as the Jøtul product range is already highly respected and there is a global trend for responsible and effective use of natural resources while still keeping homes warm and looking good. This means that Jøtul is wellpositioned to utilise the opportunities presented in interior design trends as well as responsible home insulation and energy usage trends. n