Setting new standards in robotic power products Honda

SETTING NEW STANDARDS

IN ROBOTIC POWER PRODUCTS

Honda leads the world in the design and development of household and industrial power products. Philip Yorke looks at Honda’s operations in France from where it manufactures a wide range of energy-saving products from generators to robotic lawn mowers.

Honda is a global brand that has steadily built upon its reputation for innovation and design excellence since it entered the field of power products in 1953. However it wasn’t until 1993 that Honda Europe Power Equipment (HEPE) became a fully integrated subsidiary of the Honda Motor Group. Today Honda France Manufacturing is responsible for the manufacture of petrol and electrical walk-behind lawnmowers, ride-on mowers and power generators, as well as hand-held trimmers and tillers. Honda France supplies more than 30 countries in the European region as well as exporting a selected range of power products to Japan.

With increasing competition from the emerging markets and to maintain its position as the world’s number one supplier of quality power products, Honda has put even greater emphasis on its R&D programme. This has resulted in a whole new range of energy-efficient, versatile power tools and products. The company’s focus on new technologies and high quality is its answer to cheap imports that are flooding the European marketplace. As an integral part of its global strategy for growth, Honda is committed to providing the best quality products for its customers, with speed and affordability combined with low CO2 emissions.

Honda robotics leading the field

Honda has just embarked upon the international launch of its most innovative power product to date: the Honda Mimo, the world’s most advanced commercial robotic product. The Mimo offers the perfect solution for home owners who want a beautiful lawn all year round, but without having to find the time or energy to mow it themselves. This is the ultimate time and labour-saving device and once installed the Honda Mimo requires minimal human interaction when working, to ensure a perfectly cut lawn throughout the length of the mowing season.

This unique addition to the Honda range of domestic mowers, tillers and power generators sets new standards in robotic technology through an intelligent combination of controls, timers and real-time sensory feedback features. The sensational Honda Mimo operates a continuous cutting system which typically cuts just 2–3mm off the grass at a time, several times a week. The unique Mimo robotic mower embodies a fan, built into its blade holder which literally sucks the grass towards the blades to ensure a superior finish and an even distribution of the grass clippings. This innovative cutting system mows in a random pattern, which means less stress on the grass, healthier growth and a reduc-

tion in weeds and moss. In contrast to traditional lawnmowers, which need the hopper to be constantly emptied, the Mimo does not need to collect the cuttings. This is because the clippings it creates are so small that they are easily dispersed into the lawn root system and break down quickly to act as a natural fertiliser which further improves the health, quality and visual appeal of the grass. Strong growth

European sales of robotic lawn mowers are seeing strong growth with consumers today tending to use the garden as an “outdoor living room” to enjoy the increased contact with their surroundings and the option to eat ‘outdoors’ in comfort. The Mimo robotic mower offers the ideal solution for people living busy lives who do not have the time to maintain a lawn, as well as for the ageing population who may not be able to maintain their lawn. Honda’s Mimo operates using one of three modes: random, directional or mixed to suit the size and type of garden landscape.

The Mimo can also ascend slopes and when it encounters patches of thick or long grass it will automatically reduce wheel speed whilst maintaining its blade speed in order to

deal effectively with tough lawn areas. Honda has been working on the development of robotic products since 1986 and the Honda Mimo is the company’s first commercially produced robotic device. The Mimo will be manufactured by Honda France Manufacturing, in Orleans and will be available from authorised Honda dealers across Europe from early 2013.

A new generation of portable power

Every year Honda produces around 50,000 compact petrol generators ranging in capacity from 0.6 – 80kVA a large proportion of which are manufactured in France. The broad line-up of models are designed to meet a diverse range of needs, from providing an emergency power source in the event of a power failure, to outdoor construction work and leisure activities. Honda has three generator product lines and is constantly raising the standard of its generators to add enhanced performance and value for its customers.

Recently, Honda announced that it was launching its new generation of portable power generator products across all three of its product model ranges. Over three years of investment in research and development have gone into the re-engineering of its ranges, which have resulted in new technological innovations being installed in its Economy Series, the Deluxe Series and in its Industrial Series of generators. Whilst each series of Honda generators retains its own product differentiation, and each includes advances based upon Honda’s analysis of its user segments, the entire product platform shares a number of common elements.

These new advances, including a unique, Honda-developed and produced alternator for increased quality control, place Honda at the forefront of modern generator technology. These new products also meet the latest EPA Phase III timing and guidelines, which address the latest clean air standards for emissions from engines used in non-road applications. In January this year Honda also announced the launch of its most powerful industrial series generator yet, the all-new EB10000. This is now the company’s flagship model with a maximum output of 10,000 watts. n For further information on Honda’s latest power products visit: www.honda.com