Making connections GN Netcom

MAKING CONNECTIONS

Denmark’s GN Netcom is part of the GN Store Nord group, supplying headsets and other equipment under the Jabra brand. Industry Europe looks at the latest from the company.

While GN Netcom prides itself on its ever-increasing business on the office side of its operation, it is also seeing significant growth in its mobile products. A number of exciting products are being launched in response to growing trends in both consumer and professional items – and more are on the way.

“We are starting to really address these trends and, as a result, I think these new products will drive growth for us,” says a company spokesperson. “On the consumer side, these are mobile and communication products in the areas of music and fitness. Also, more and more people are trying to be more flexible and to have the option of working in different locations. They therefore want products that will enable them to do so.”

A global operation

GN Store Nord’s history goes back to 1869 when the Great Northern Telegraph Company was founded. Initially functioning as a telegraph company, it today focuses on headsets, through GN Netcom, and hearing instruments and audiological diagnostics equipment, through GN ReSound. GN headsets are marketed globally under the Jabra brand whereas GN’s hearing instruments are marketed under the ReSound, Beltone and Interton brands. All products are largely manufactured in China.

The total workforce comprises around 4100 employees of which approximately 900 are in Denmark. The group’s headquarters are in Ballerup, just outside Copenhagen. It sells its products worldwide and is seeing particularly strong growth in Asia.

Streaming sound

One of the big developments for GN Netcom in the areas of music and sports is that technology has moved much further in supporting music streaming. And as demand has grown and technology improved so the company has developed more complementary consumer products.

“One product is the Jabra Halo and another is the Jabra Clipper,” explains the company spokesperson. “Also, for music and sport,

we have developed the Jabra Sport, which is ideal for running or riding a bike.” The Jabra Halo connects easily to a mobile phone through Bluetooth and enables the user to stream music and to take calls wirelessly. A corded option can be used if the player of choice doesn’t support Bluetooth stereo/A2DP.

The Jabra Clipper gives the wearer wireless stereo music and calls in one small Bluetooth clip. Its in-ear headphones block external noise, which enhances its clear, vibrant music and calling quality. It also automatically switches between music and incoming calls to the phone.

“These are not the first wireless music or stereo products we have launched but streaming music has now really taken off. A lot of things have happened in wireless streaming of music content, which have been triggers. These have included Apple’s support on the iPhone and the development of the smart phone for streaming.”

This year (2013) the Jabra Mobile division strengthened its portfolio by launching additional models of successful products. The distinct Jabra headsets, Jabra Revo Wireless and Jabra Vox, were launched to target more preferences and users. With these launches, all of Jabra’s headsets that are targeting the attractive fast-growing segment where voice communication and music are integrating are available in both black and white to match the standard colours of smartphones.

Meanwhile the popular Jabra Sport was launched in a Wireless+ edition with enhanced wireless performance and new innovative features. It offers users more flexibility with an adjustable behind-the-head cord and four sizes of ear gels to improve sound experience. All Jabra Sport products come with special features when used with the Endomondo Sports Tracker app, which is offered as a free download with Jabra Sport products.

Unified communication

Another area of continued success for GN Netcom is unified communication. Today office communication takes place via different devices and media types. These include telephone landlines, mobile phones, video conferencing, email and soft phones – and employees can feel stressed and overwhelmed trying to juggle all the different channels and still work effectively.

Unified communication brings together all these devices and interfaces into one single integrated application. It makes it easier for people to connect, communicate and work together. The result is more productive employees and smoother interactions. This is another big growth area for GN Netcom and will continue to be so. It also sees the convergence of professional and mobile products, as people increasingly work in different places.

Looking ahead

The office products side of the business continues to expand as well. Products such as the Jabra Speak 10, a small speakerphone that offers a hands-free solution for the office, for example, are proving particularly successful.

“I think the overall shape of the company will remain the same for the next couple of years but hopefully we will have gained a bigger market share with these new products. We are still focused very much on our professional users, developing wireless products for call centres, but I do believe that expansion over the next years will come in these areas of sport and music for the consumer market. And unified communication for the office market.” n