Innovation at its core Sonoco Alcore

INNOVATION AT ITS CORE

Dedicated to developing and manufacturing innovative paper cores for the packaging film industry, Sonoco Alcore is proudly leading the way with its latest offer. Emma-Jane Batey spoke to the commercial and technical segment managers, Gary Morgan and David Van Hove, to learn more.

Sonoco Alcore creates a broad range of tube and core solutions for its customers across the paper, film, man-made fibre yarn, metal and construction industries. It is part of the global Sonoco family, one of the world’s leading providers of consumer packaging, industrial products, protective packaging and supply chain services.

Acknowledged as the leader in ‘high-quality, innovative, value-creating tubes and core solutions’, Sonoco Alcore’s production of tube and core solutions for such a wide variety of markets means it is divided into different product-focused segments. Packaging Europe spoke to commercial segment manager Gary Morgan and technical segment manager David Van Hove, the two driving forces behind the dedicated film segment of Sonoco Alcore, who have been integral in the division’s impressive growth in recent years.

Gary Morgan began: “We are very excited about the continued potential of the film industry in terms of our expertise in paper core solutions, which is why David and I have been highly active in establishing ourselves as a dedicated division for Sonoco Alcore. Back in 2012, David and I realised that Sonoco Alcore did not have a team specifically focused on the plastic film sector and we saw great potential in the market. We therefore created a solid strategy to maximise the opportunities we identified across Europe and, by marrying Sonoco Alcore’s traditional strengths and expertise along with our innovative product development capabilities, we have successfully captured much of Europe’s growing film market.”

Positive strategy

This positive strategy has proved successful for Sonoco Alcore’s film division in the four years it has been active. Mr Morgan also attributes this partly to the strong foundations he and Mr Van Hove had to build on. He continued, “Sonoco Alcore is very much the market’s technical leader in the production of tubes and cores for the various different segments we serve. We have a unique approach: our technical team works with our engineering, production, quality and sales teams. Working together like this ensures we create the best solution for our customers. Our position as the technical leader in our field is certainly what drives our constant innovation.”

This constant innovation is what has led to the development of Sonoco Alcore’s film division’s unique Radial Crush testing technology – one of the most essential tools to fully optimise many of the paper cores used in the film industry. David Van Hove explained, “Radial Crush Technology allows us to predict and measure the relevant strength properties of paper cores for applications where elastic materials are being wound on them (which is the case for many products from both the film and textile segments). This method, contrary to the historic flat crush measurement, is often much more important and allows us to optimise cores for cost/performance.”

He went on: “It has far more relevant measurement parameters and it’s patented too, as it specifically replicates the kinds of forces and deformations a paper core is undergoing when the film is being wound onto the core. Sonoco in the US manufactures the testing equipment and sells it both internally and externally (worldwide).”

With the patent of this particular core technology expiring a couple of years ago, Mr Van Hove noted that Sonoco now also supplies the measuring equipment to the market. He continued: “We don’t really want to share our design expertise; in fact this is something we maintain internally; however, we want to share this testing method, as it will benefit the industry by providing a much more relevant state-ofthe-art technology, which we hope will become the industry standard.

“Testing is so integral to what we do. We regularly visit our customers so we know how they’re using our products and we conduct many tests on the strength properties of the core, both in the lab and in real life conditions. Historically, our industry used flat crush testing but the issue with that is it measures different kinds of deformations to those generally occurring in these applications (winding of elastic materials on paper cores). Our innovative Radial Crush technology helps us to further optimise our cores for our customers.

“One of the biggest issues for the film industry is core crushing, which can cause machine downtime and add waste and cost for customers. Our dedicated film division provides innovative cores that use the latest testing technologies to deliver excellent core crushing resistance to meet the challenges of this issue.”

Impressive portfolio

Radial Crush testing is part of Sonoco Alcore’s film division portfolio, alongside a number of film cores that have been specifically designed to manage the stresses and pressures experienced during winding, handling, storage and unwinding of various film types. The film varieties addressed include polyethylene, polypropylene, bi-oriented polypropylene, polyester and polyvinyl chloride, giving the company a broad yet focused portfolio.

Alongside the Radial Crush approach, Sonoco Alcore also offers the Dricore NG, a rain resistant paper core which has been extremely successful in the agricultural/silage film market where all of the main producers of these films have converted from plastic cores to the Dricore NG bringing them significant savings as a result; and the Intellicore RFID, which helps companies to optimise inventories thanks to its imbedded RFID technology. High performance cores are also offered for expensive and/or sensitive films as they demand very smooth surface, excellent straightness and superior dimensional stability; even though these cores are still paper, they are so completely smooth they look almost like plastic.

Mr Morgan and Mr Van Hove’s clear dedication to providing a market-leading solution for core technology across the global film industry mean the outlook for the next few years looks just as positive for the film division. Mr Morgan concluded, “Our ongoing commitment to the plastic film industry is just as strong as when we were establishing our special division in 2012. We have a clear understanding of the needs of the market and are continually talking honestly to our customers to make sure we know exactly what they need and how we can utilise our experience and capabilities to address their needs.” n

Should you wish to contact Mr Morgan directly to find out how Sonoco Alcore can help your film business to optimise its paper core needs please contact gary.morgan@sonoco.com

Visit: www.sonocoalcore.com