INNOVATION AT ITS CORE
Dedicated to developing and manufacturing innovative paper cores for the packaging film industry, Sonoco Alcore is proudly leading the way with its latest offer. Emma-Jane Batey spoke to the commercial and technical segment managers, Gary Morgan and David Van Hove, to learn more.
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onoco Alcore creates a broad range of tube and core solutions for its customers across the paper, film, man-made fibre yarn, metal and construction industries. It is part of the global Sonoco family, one of the world’s leading providers of consumer packaging, industrial products, protective packaging and supply chain services. Acknowledged as the leader in ‘high-quality, innovative, value-creating tubes and core solutions’, Sonoco Alcore’s production of tube and core solutions for such a wide variety of markets means it is divided into different product-focused segments. Packaging Europe spoke to commercial segment manager Gary Morgan and technical segment manager David Van Hove, the two driving forces behind the dedicated film segment of Sonoco Alcore, who have been integral in the division’s impressive growth in recent years. Gary Morgan began: “We are very excited about the continued potential of the film industry in terms of our expertise in paper core solutions, which is why David and I have been highly active in establishing ourselves as a dedicated division for Sonoco Alcore. Back in 2012, David and I realised that Sonoco Alcore did not have a team 156 Industry Europe
specifically focused on the plastic film sector and we saw great potential in the market. We therefore created a solid strategy to maximise the opportunities we identified across Europe and, by marrying Sonoco Alcore’s traditional strengths and expertise along with our innovative product development capabilities, we have successfully captured much of Europe’s growing film market.”
Positive strategy This positive strategy has proved successful for Sonoco Alcore’s film division in the four years it has been active. Mr Morgan also attributes this partly to the strong foundations he and Mr Van Hove had to build on. He continued, “Sonoco Alcore is very much the market’s technical leader in the production of tubes and cores for the various different segments we serve. We have a unique approach: our technical team works with our engineering, production, quality and sales teams. Working together like this ensures we create the best solution for our customers. Our position as the technical leader in our field is certainly what drives our constant innovation.”
