Innovation in refrigeration Vestfrost

innovation in reFrigeration

Vestfrost Solutions is a global specialist in the development and manufacture of innovative freezers and refrigerators for the professional market. Industry Europe looks at the latest from the company and how it maintains its leading position.

Vestfrost was founded in Esbjerg, Denmark in 1963 with the aim of creating the world’s best refrigerators and freezers for the professional market. Today, with sales exceeding 15 million units, the company has gained worldwide recognition for its innovative business-specific products. In recent years it has evolved to become Vestfrost Solutions, where all its business activities are based upon serving four specific business sectors: Biomedical, Merchandising, Cold Chain for Vaccines and Wine& Food. At the heart of Vestfrost Solutions is a commitment to creating customer-driven solutions by utilising its own in-house team of cooling technology experts and market specialists.

This special in-house research capability enables the company to create entirely new and innovative products that not only offer unrivalled functionality but also provide significant commercial advantages. The products also take into account considerations relating to the individual needs of the end user, sustainability and the environment. Today Vestfrost strives to offer the best value for money by providing optimal solutions with the lowest running costs for each customer. The company operates two state-of-the-art facilities in Denmark and another in Hungary.

A greener partner

High environmental standards have always been a priority for Vestfrost Solutions, which is one of many reasons why it can claim to be a ‘preferred partner’ to customers. The company employs numerous initiatives to reduce the cost of product usage and to minimise its environmental impact. Vestfrost Solutions strives to set new standards within optimised solutions for the professional market. Its continuous focus on improving its products has resulted in a range of more efficient and quieter products that benefit from low noise cooling systems, fans and compressors. In addition, the company can adapt its monitoring equipment to suit any individual cabinet format and can offer an energy programme to suit a customer’s own specific needs.

Vestfrost Solution’s innovative M series glass door cabinets is the perfect product display presenter. A built-in ECO function together with an optimised cooling system and hydrocarbon refrigerants save energy and significantly reduces its carbon footprint. In addition, the integrated LED light in the door frame offers full exposure to the stored contents while still maintaining a low operational cost. Furthermore, the flexible and robust steel shelves can easily be adjusted to fit the requirements of any product range.

The company’s products are built to last for many years. When it comes time for disposal, its products are 100 per cent recyclable and their components can be used for new products, leading to less energy usage during future production cycles. Furthermore, it has implemented optimised product packaging: by using expanded polystyrene instead of wood, its packaging weighs 50 to 75 per cent less than previously while being just as protective.

Pioneering products

One of the fastest growing business sectors for Vestfrost is the biomedical market. The company’s biomedical user-friendly refrigerators and freezers are specifically designed for hospitals, health clinics,

universities, laboratories and pharmacies. Vestfrost products serve the requirements of the entire health sector, from small health clinics in villages without electricity, to high-tech hospitals in metropolitan areas. The company offers products that cover temperatures that range from +20C to -86C, via energy efficient solutions that also offer low running costs.

Accurate and safe storage of vaccines and medicines is vital and the company has gained vast experience in this area over its 50 years of operation. Through this experience it has learned that customers rarely have the same expectations when it comes to performance and standards. At its high-tech test facilities in Denmark, Vestfrost can test products according to local or international standards.

A spokesperson for the company said, “However it is the merchandising sector that is our biggest market where our refrigerators are used as promotional units for marketing soft drink products as well as alcoholic beverages. Our glass door merchandisers provide optimised and customised solutions. For these applications the product must be highly visible and maintain very low noise levels. We enter into long-term agreements with our customers who help to drive the market for products such as energy drinks and juices, which can be displayed in a wide variety of retail outlets.

“We outperform our competitors in a number of ways as we have the capability to operate globally as well as locally; in fact we are active in more than 100 countries worldwide and more than 95 per cent of our products are exported. We also test all our products in-house and provide on-going testing throughout the manufacturing process. Unit-wise our products may not be the cheapest but when low energy consumption and minimal maintenance are taken into account, we offer the most cost-effective option. We can also offer logistics support, after sales services and individual product warranties.” unique refrigeration solutions

Vestfrost’s wine and food solutions set new standards for preserving the quality of wines and foods by providing optimum storage conditions hygienic configurations. With their wide range of applications these specially designed refrigerators and freezers are a perfect match for hotels, restaurants, bakeries and shops. They offer low energy consumption, precise temperature control and a long product lifetime. When it comes to providing merchandising solutions, Vestfrost leads the field with its product solutions. These offer innovative and exciting refrigeration and freezing equipment designed for unique brand presentation of beverages such as soft drinks, energy drinks, juices and beers. Vestfrost has created countless custommade solutions for some of the world’s biggest beverage brands and by working in close cooperation with its customers has been able to solve challenging customer needs for optimum brand presentation and sales maximisation. n