It’s all cosmetic OJSC Arnest

it’s all cosmEtic

OJSC Arnest is the largest manufacturer of perfumery-cosmetic products and household chemicals across Russia and the CIS countries. Industry Europe takes a look at some of the reasons behind the company’s continued success.

Located in Nevinnomyssk in the Stavropol region, today OJSC Arnest offers more than 350 different products across three main categories: perfumery and cosmetic products in polymeric and aerosol packaging, household chemical goods (different cleaning products, footwear, furniture and car care products) and insecticidal products and repellents as well as antistatic agents. Arnest also produces its own aluminium spray cans, valves and spray caps, as well as aerosol propellants.

The company has continued to expand its production capacity in recent years. In 2014, for example, it increased its aluminium can production capacity with the launch of a new high-speed line capable of producing 50 million cans per year. The launch of this line reduced the dependence of Arnest and a number of other domestic enterprises on imported products.

Arnest provides a variety of services covering every step of manufacturing, storage and distribution, including the quality control of products in its own laboratory, storage of finished products and logistic infrastructure and delivery through its own railway track. In addition, the company has a strong sales structure. It distributes not only its own brands, but also the brands of its partners.

One of the most pressing concerns for the modern company is an environmentally relevant approach to the production process. “Our company is actively pursuing an ecological agenda and was the first aerosol producer in Russia to switch to eco-friendly hydrocarbon propellants in 1996,” says Mr Gubenko. Since 2004, Arnest has ben certified according to the ISO 14001 standard.

In 2012 the company released a new line of ecological laundry detergents, ‘Garden’. The line has since been enlarged with ecological dishwasher gel concentrate and some other sanitary products.

A strong partner

Arnest has always been customer oriented. “Our company keeps up with the times, constantly improving levels of professionalism and taking care of customers and partners,” explains a company spokesperson.

Since 2000, it has been carrying out contract manufacturing of perfumery-cosmetics products and household chemicals for a wide range of high-profile clients, including: L’Oreal, Unilever, Schwarzkopf & Henkel, Procter & Gamble, Oriflame and American air freshener company Sara Lee. Rexona, Dove, Ambi Pur and Charm Professional are among the many brands manufactured by the Russian company. All partners are offered the full range of services in production, storage and distribution logistics.

In 2010 Arnest was listed among the 300 fastest developing companies in Russia, with a more than 60 per cent share of the aerosols market and more than a quarter of the styling market. In 2007 and 2008 the company acquired Aerozol-Novomoskovsk (Russia) and Barony Universal (UK), and in 2011 the Russian brand leader in shoe care Dividik along with its production capacities. 2012 was marked by the acquisition of the Italian company Alpatec, which was renamed Arnest SpA.

To handle the enlarged production and to fulfil all commitments from the manufacturing contracts, Arnest has implemented training, education and research programmes, as well as applying contemporary management methods while still adhering to the core values of its business, such as responsibility and innovation.

expanding horizons

Speaking about Arnest’s key sales markets, the company spokesperson explains that its main market is in the territory of the Russian Federation, with special attention paid to the markets of the former Soviet Union and Europe. “It is always very important to actively explore similar markets but also to be aware of the market competitors.” With its long-term experience in the industry, Arnest understands the importance of innovation and proactive corporate policy. “Our company is not standing still and we are seriously considering expanding to the markets of North and South America, as well as to Asia.”

Arnest regularly attends major trade shows in order to showcase its solutions and win new clients. In January this year (2017) it took part in the 11th international Aerosol & Dispensing Forum in Paris. The Forum brought together experts from leading international cosmetic brands and key service providers of aerosol technologies and innovative solutions, and manufacturers of packaging. n

Visit: www.arnest.ru