Joanna is the name of beauty

Joanna Cosmetic Laboratory is Poland’s leading manufacturer of hair and body care cosmetics. Last year, it was celebrating its 35th year of operations. This jubilee was accompanied by a considerable increase in the company’s production capacity. Dariusz Balcerzyk reports.

Joanna Cosmetic Laboratory was established in Warsaw in 1982. From the very beginning it was fully owned by Polish capital. Initially, it manufactured only simple hair care cosmetic formulations for local customers. In the early 1980s its products were sold directly from the company’s small office in Warsaw. However, the political and economic transformations that took place in Poland at the turn of the 1990s created a favourable opportunity for the company’s dynamic development. Joanna Cosmetic Laboratory has seized the opportunity and achieved success on both domestic and foreign markets. In 2007 it expanded into the segment of body care products.

Today, the company’s production area covers 5500m². The latest expansion of the factory, along with a modern park for bottling machines, dispensers and cartoners for bottling and packaging

Bech Packaging

Bech Packaging specializes in production and development of plastic packaging for cosmetic, pharmaceutical and food industry. With technologies as blow moulding and injection moulding, we are able to produce all kinds of packaging of different materials (Pe, PP, PeT and other).

We create new solutions that enhance safety, convenience and the highest quality of everyday products. Bech Packaging focuses on continuous development to meet the needs of the most demanding customers.

our qualified and experienced personnel combine imagination and creativity with their knowledge to turn the wishes and ideas into reality. We observe the packaging market to provide our customers with a unique, modern and attractive product whether bespoke or from the standard range.

As a result of constant improvement and investment in our staff as well as technology, we have become a leader in manufacture and distribution of packaging solutions. All processes meet the requirements of International Standards ISo 9001 and 14001. our mission is to provide safe and high quality products and services.

In Bech Packaging, we do not forget about our environment. using our knowledge, experience and technology we direct our efforts towards constant waste reduction and improvement of the technological processes efficiency. By optimisation of raw material consumption we decrease our impact on natural environment. We feel responsible for our ecosystem and we understand that sustainability is crucial for our future.

cosmetics, has allowed Joanna Cosmetic Laboratory to increase its production capacity by 30 per cent. Its computerised production management system includes recipes, technology, as well as the entire production and logistics operations; its main storage facility in Duchnice, near Warsaw, has space for 12,000 pallets.

Specialist in hair cosmetics

Joanna Cosmetic Laboratory is an expert in the field of personal care, nourishing and styling products, as well as lightening, colouring and professional cosmetics for hairdressers. “We are the largest company in Poland to be focused on hair care cosmetics. Our range of products includes hair dyes, hair-styling products, shampoos, conditioners, peels, shower gels, depilatory products and professional hairdressing cosmetics,” says Ms Agnieszka Sikora, Joanna’s production director.

“Our mission is to specialise in cosmetic products that fully meet customers’ body and hair care needs, and to be recognised for high quality offered at a reasonable price. Therefore, we continuously monitor the needs of our customers in order to meet their expectations in the best possible way. Our brand is known for clinicallytested and proven quality, flexibility, modernity, and the loyalty of our clients. We constantly improve our formulas and expand our offer of cosmetic products. Our product development team works closely with dermatologists and hairdressers. All this means we can be proud of the fact that our company experiences continuous yearon-year growth, which positions us among the leading cosmetics companies in Poland.” Increasing foreign sales

Joanna Cosmetic Laboratory employs 350 people and its staff is well qualified, experienced, stable and motivated. The company has a portfolio of more than 600 products, and each year dozens of new lines are introduced to the market. Its annual production capacity is now more than 50 million units, with an option to expand if necessary. With an excellent level of brand recognition and awareness amongst consumers at home, Joanna is also increasing its export activity: only a few years ago, its foreign sales accounted for 4–8 per cent of overall turnover, while at the end of 2017 it was estimated at 15 per cent, which was achieved through close cooperation with foreign distributors.

“Currently, our products are present in 35 markets around the world. We have a strong position in such countries as the Czech Republic, Slovakia, Hungary and the UK, as well in the Arabic countries of the Middle East. However, we are constantly developing our export operations and plan to increase the share of exports in our total sales,” says Ms Sikora.

meeting the highest standards

Joanna Cosmetic Laboratory has been awarded the Good Manufacturing Practices certificate. GMP provides guidance for manufacturing, testing, and quality assurance in order to ensure that a product is safe for human consumption or use. The company has also benefited from co-financing from EU funds. Three times it has used EU funds to support its participation in overseas trade shows, and two times for the purchase of modern machines and production tools.

Joanna Cosmetic Laboratory operates the most modern Research and Implementation and Quality Control laboratories, where a team of the most experienced technologists and cosmetologists is employed. The company also runs its own sewage treatment plant and deionised water production station, which uses the reverse osmosis method. Owing to the modern machinery it owns and production processes it performs, it meets the highest sanitary and hygiene standards.

Joanna cooperates with many supply partners, which contribute greatly to its ongoing success. It invests in the best raw materials, which are purchased from the leading suppliers throughout Europe. On the other side, it also closely cooperates with local, Polish companies. For example, its attractive packaging comes from the leading Polish packaging producers, which are well known and appreciated not only in Poland, but also abroad. This approach translates into success and business opportunities for all the partners taking part in this cooperation. n

www.joanna.pl