A powerful brand beyond tyres Pirelli

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Romana Moares reports.

a powerful brand beyond tyres

With around 30,000 employees and a turnover of more than €5.3 billion in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the consumer tyre market, which includes tyres for cars, motorcycles and bicycles. In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on high value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.

Pirelli is dedicated to making a wide range of high quality and technologically advanced tyres best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tyres for cars, motorcycles and bicycles, and includes a growing portfolio of customised products such as Pirelli Cyber Tyre and Pirelli Color Edition. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.

Within the tyre industry, Pirelli competes with ‘Tier 1’ manufacturers (namely Nokian, Bridgestone, Michelin, Continental and Goodyear) which are characterised by higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli distinguishes itself for its exclusive positioning in the Pure Consumer Tyre segment. Over the years Pirelli has gained a sound positioning in High Value tyres, and is today a world leader in the Prestige car tyres segment, with a share of more than 50 per cent of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazil for New Premium replacement car tyres and for Premium motorcycle tyres.

Pirelli supplier awards 2018

Each year, the company rewards its suppliers, recognising their undisputable contribution to Pirelli’s global success. Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the company awards nine suppliers from its global supply chain of over 10,000 for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence.

In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. The winners of the Pirelli Supplier Awards 2018 include: Glanzstoff Sicrem SpA (Italy), suppliers of textile reinforcements – awarded for the criteria of ‘Quality’ and ‘Speed’, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management; JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of ‘Innovation’ and ‘Service Level’;

Thai Eastern Innovation Co., Ltd (Thailand), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia), all

Thai Eastern Group Holdings

Thai eastern Innovation Co.,ltd , one of our subsidiary company of “ Thai eastern Group “has been received Pirelli Supplier Award in milan( 2016-2017). The key factors to accomplished in Innovation, Quality, efficiency, and Sustainability bring us to the successful company acheivements. With “Pirelli’s corporate strategy, focused principally on the top of the range towards common goals in terms of innovation, transparency, quality, flexibility and sustainability. We have been certified to maintain the high standards to serve all customers and it’s very essential to us to have a continual improvement corresponding with customer requirement.

Thai eastern Group has been contributing to develop of performing the Sustainable Rubber in Natural Rubber Industry in Thailand. expertise in smart technology and innovative throughout continual improvement lead to company acheivement recognise in quality management and supporting of cost effiency with capabilities of development a full automation processing.

suppliers of natural rubber awarded for ‘Quality’ and ‘Service Level’; VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of ‘Quality’ and ‘Global Presence’; MDM (Italy), an integrated marketing and communication agency awarded for the criteria of ‘Innovation’ and ‘Speed’; APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of ‘Innovation’ and ‘Speed’; Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of ‘Speed’ and ‘Innovation’.

Matteo Battaini, chief purchasing officer, commented: “Pirelli has built its business model, focused on high value, on product innovation and process digitalisation. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value.”

Premium Italian heritage

The company is set the meet the challenges of the future. With 18 factories located in 12 countries Pirelli had a production capacity of 76 million car tyres in 2017, and more than 14,600 points of sale in over 160 countries – a growing sales network that puts Pirelli ever closer to its customers.

A strong commitment to research and development with an open and collaborative approach is the basis for future development. In 2017, Pirelli’s investment in R&D was 6.5 per cent of its revenues from high value products, which absorbed 90 per cent of total R&D expenditure – one of the highest levels among the world’s major tyre producers. Pirelli has 1800 people engaged in R&D located at its Milan headquarters and 12 local technology centres and a portfolio of 6100 patents.

The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the ‘capital P’ logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers. The reputation and strength of the brand are continually reinforced by Pirelli’s involvement in motorsport projects and competitions, design and lifestyle projects and initiatives for the community, art and culture. This involvement is set to carry the heritage into the future.