New name, new strategy Emmegi Group

NEw NAmE, NEw STRATEGy

In September 2018 the evolution of Italy’s Emmegi Group into a deliverer of solutions for ‘smart cities’ was marked by a new corporate identity – Voilap holding.

Emmegi, the Modena based leader in cutting and milling machines for aluminium, light alloys, steel and PVC, was centre stage at the Nuremberg Fair in March, with several pieces of important news. In the world of PVC it launched an innovative new welding solution destined to make a huge impact, creating a seamless weld with a limited investment; and in the aluminium sector, it launched a new generation of Comet machining centres, offering advanced performance and with a particular focus on ergonomics and ease of use – thanks to a 24” vertical monitor and a new software interface with touch screen panel.

Founded in 1970 by Giuseppe Caiumi in Modena, Emmegi has grown into a group that offers customers complete solutions in key sectors of the building construction sector, above all in the door and widow manufacturing industry. The group has a total workforce of 1400 people and in 2018 will achieve a total turnover of more than €300 million. The group has 58 companies and operates worldwide with the brands Camäleon, Elumatec, Elusoft, Emmegi, Emmegisoft, Imecon, Keraglass, Tekna and Voilàp Digital, with seven production plants (four in Italy, one in Germany, one in Bosnia and Herzegovina and one in China). It has an extensive network of 40 commercial branches and a global presence in more than 60 countries.

Programme for growth

The last four years of rapid growth at the Emmegi Group began in 2014 when it acquired the majority of Keraglass Industries, a leader in the sector of glass processing plants, and Tekna, which had been competing in the market for aluminium extrusion machines for over 50 years. Also in 2014 Voilàp Digital was established, a digital company offering services to the industrial sector for the optimisation of offline-online business processes.

But it was in 2016 that the group transformed its position in the industry when its holding company Cifin took over the German Elumatec Group, which since 1928 has been a point of reference in the design, production and marketing of machines, lines and plants for machining aluminium and PVC profiles.

In addition to its main manufacturing plant near Stuttgart, Elumatec had another plant in Bosnia as well as a sales network covering over 50 countries. Together Emmegi and Elumatec have a workforce of some 1200 and a turnover of around €225 million.

New identity

Following this, in 2018 Cifin also acquired the majority of Imecon Engineering, a leading Italian company specialised in the design, prototyping and production of turnkey technological solutions in the field of Digital Signage. But this move not only opened up a vital new market for the group – it also marked the creation of a new corporate identity. In September the Cifin Group announced that its 10-year transformation project would now be marked with the introduction of a new name for the group: Voilap Holding.

Speaking at the launch of the new group, Valter Caiumi, Chairman of the Cifin Group, noted: “This acquisition not only reinforces each organisation thanks to the skills and expertise of the Imecon found-

ers and their colleagues, but completes this phase of the group’s evolution, positioning it on the leading edge among those who contribute to achieving the results sought by intelligent cities: smart buildings, solar panels, smart vehicles, traffic areas are just some of the sectors that our technology can be applied to. The metamorphosis of the group also included a natural, planned change of our name: starting today Cifin has become Voilàp Holding, a multicultural brand that contains all the brands of the group, that recognises and unites our differences, elevating them to a new perspective. Thanks to a blending of technology and experience, of virtual and reality, our group will continue to develop and pursue goals that are ambitious and always new.

“The new name marks another step in an evolution that has seen Cifin, a group that has always been focused on the digital world, establish itself as a leading international manufacturing group in the design, production and distribution of technologies for the machining of aluminium, PVC and steel profiles, as well for glass machining. In full harmony with the concepts of smart industry, the transformation involved a consistent, progressive effort to move closer to the end user, implementing the precepts of Industry 4.0 to provide digital solutions to consumers that are able to offer a purchasing experience or an innovative, simple, accessible knowledge within an increasingly integrated B2B2C chain. With Voilàp Digital another step has already been taken to speed up and simplify the future.”