Re-inventing the headset Jabra

Jabra is a global leader in the development and manufacture of corded and wireless headsets. The company continues to gain market share through its development of innovative products that set the standards for the industry. Jabra was the first company in the world to introduce Bluetooth headsets and is now building on its competitive edge with the launch of its latest third generation, true wireless earbuds. Philip Yorke reports

re-inventing the headSet

The Jabra Corporation is a subsidiary of GN Netcom which has its roots in the Norcom Electronics Corporation of America, and was founded in 1983 by entrepreneur Elwood Norris. In 2006 GN Netcom consolidated its contact centre and office headset division under the Jabra Brand and this was followed by a restructuring of the company in 2008. This strategic move resulted in a greater focus on its business-to-business and consumer markets respectively. The GN Group operates in more than 90 countries and currently employs more than 5000 people worldwide.

Today the company continues to focus on its new product development, innovation and investments in new technology. Jabra’s head office is located in Copenhagen, Denmark from where it manages its extensive and diverse global operations.

Celebrating 20 years of innovation

Last year Jabra celebrated the 20th anniversary of its ground-breaking, innovative technology that launched the world’s first Blue-tooth enabled headsets. Since 1998, Bluetooth has been a key driver for sales and innovative wireless options for both business professionals and consumers. Subsequently, this technology has underpinned numerous other new product launches for Jabra. It enabled the company to create the first consumer Bluetooth headset in 2000, thus paving the way for wireless communications in the enterprise and consumer sectors. The Danish company launched the first wireless headset for conference calls in 2003.

More recently, with the release of the Jabra Elite Sport, in 2016 and the Jabra Elite Franchise in 2018 with its third generation wireless technology, Blue tooth has proved that it continues to lead in today’s sound technology industry.

Talk Franchise driving sales

Following its celebration of 20 years of Bluetooth enabled products, Jabra has now re-launched its BT Mono headsets in one franchise named after what they deliver best: Crystal clear sound. The Talk Franchise includes its renowned mono headsets that include models such as The Eclipse, Stealth, Mini and Boost.

Claus Fonnesbech, Senior Director, Media Relations at Jabra said, “Comfortable, stylish and designed to make your day-to-day activities run smoothly, Bluetooth Mono headsets are still a great extension to your phone, thus allowing you to remain hands-free at all times. Whether at work or on the go, you can make and receive calls whilst performing numerous other tasks with ease”.

elite active performance

Recently Jabra unveiled its Elite 65t and Elite Active 65t models, representing the company’s third generation of true wireless earbuds. These have been designed to guarantee a consistently stable wireless connection with up to 15 hours of battery life with its cradle. In launching these two advanced products, Jabra has reinvented a set of truly wireless earbuds, incorporating its knowledge about usage, comfort and design from its first innovative wireless products.

The new earbuds deliver superior audio quality for calls and for music without wires. The products come in two versions: one for daily on-the-go use and another that offers an ‘Active’ version, designed for training and sports activities. Building on the success of the Jabra Elite Sport, the best-selling and most technically advanced true wireless sports earbuds, they are engineered to deliver an even better voice and music experience as well as incorporating new design styles and colour choices.

Developed in order to deliver superior sound, the Elite 65t brings together unique technological features to provide the best-in-class quality for voice and music. It is built to ensure a stable and reliable wireless connection and to deliver the best call and command voice quality possible. The product’s innovative four microphone solution combined with an optimised acoustic chamber, enables advanced noise suppression and voice enhancement for every type of environment. These unique earbuds also allow music to be personalised using a music equaliser accessed from the Jabra Sound+ Companion app.

In addition, the earbuds are fully enhanced for sports use with a more secure fit, through special coating, integrated accelerometer for tracking features in the Jabra app, and include IP56 sweat, water and dust-proof certifications.

Sound quality evolution

In 2018, Jabra also announced the launch of its Evolve 75e range, which was the world’s first professional UC-Certified wireless earbuds. The company have been pioneers in sound for around-theneck wireless earbud design in the workplace. The new product’s Active Noise Cancelling (ANC) and ‘busy-light’ technology, allows users to fully concentrate at home and at work.

This new edition to the market-leading Evolve range of headsets for professional use, is Skype-for-business certified and offers up to 14 hours of battery life on a single charge. Recent research has revealed that the majority of today’s ‘flexible’ workers (78 per cent), say that their personal productivity at the office is impacted by noise and interruptions. The new product is the ultimate business tool for both sound and freedom, thus helping to maintain collaboration, concentration and productivity in busy, open plan offices without the need for designated ‘quiet rooms’.

In addition, the Jabra Evolve earbuds have smart controls for work and play. Five buttons allow for quick control of calls and music, including a smart button for one-touch access to all major virtual assistants, including Siri, Google Now, Cortana and Bixby. The vibrating neckband also gives silent notifications to make sure that users don’t disturb others and that incoming calls are never missed.

“The Jabra Evolve 75e delivers professional quality sound for calls and music that lasts as long as you need in a wireless earbud design. These first professional UC-Certified wireless earbuds meet the needs of today’s mobile, and increasingly connected worker, who demands the same user experience from both consumer and professional solutions” commented Holger Reisinger, SVP at Jabra. Intelligent sports solutions

In another world first, Jabra announced the launch of its next generation of wireless sports headphones that provide a fitness tracking feature. The company unveiled its Jabra Sports Pulse and Jabra Sport Coach special editions with improvements in fit, sound, and durability, as well as a range of other smart new sports features.

Complementing the company’s existing line-up of Jabra sports headphones, the new editions offer high quality calls, music for motivation and intelligent in-ear coaching to help enhance training effectiveness. In addition, these next generation versions deliver innovation in all areas, with passive noise cancellation, a broader choice of fitting options, improved durability and many other unique, and intelligent sports features. n

For further details of Jabra’s latest innovative products and services visit: www.jabra.com