The nordic glow Lumene

THE NORDIC GLOW

Last year, Lumene, the Finnish skincare and cosmetics producer, celebrated its 50th anniversary and continues to reinforce its Nordic heritage message of living in harmony with nature - a concept that appeals to consumers around the world.

Lumene, a Finnish manufacturer of cosmetics, was founded in 1970 and has built a brand based on the quality of its products and a unique viewpoint on beauty, creating skincare and makeup ranges using wild arctic ingredients and state-of-the-art extraction processes.

Within three years of its introduction, Lumene had become a market leader in Finland and started to expand, first into Russia, and soon to be followed by other countries. In the early 2000’s the company entered the US market and became an instant success. At this time, the company was renamed Lumene Oy.

In 2016, Lumene carried out an extensive rebranding project. The formulation strategy was expanded to include not only berries but also other northern plants. The target was to continuously increase the vegan volume and diversity. In 2018, a vegan skin care assortment and foundations were launched.

Over five decades Lumene, with its heritage in wild Arctic nature, has created powerful radiance-boosting skincare and makeup that work to restore the skin’s natural strength, beauty, and luminosity.

According to the company, all of this has been done with the ultimate intention of bringing balance and harmony to consumers’ skins, minds, and souls.

Born of Arctic Light

Nordic nature has always been Lumene’s source of inspiration. The brand was named after Lake Lummenne, located in Kuhmoinen, central Finland. Lumen is also the Latin word for light.

The company offers rare, precious formulas that are infused with potent natural antioxidants and nutrients, and exceptionally pure, oxygen-rich, skin-friendly pH Finnish Arctic spring water for healthy, youthful, glowing skin.

Lumene’s beauty rituals are rooted in Finland’s north, one of the purest and most unspoiled regions where a unique blend of resilience, mindfulness and harmony with nature is deeply rooted in everyday life. Berries, seeds, plants, tree saps, and even mushrooms have evolved in the wild over thousands of years to survive and thrive under a uniquely disruptive and challenging annual light cycle.

According to the company, the secret lies in eight months of purifying, unbroken winter darkness, save for the Northern Lights, followed by four consecutive months of intense life-giving light 24 hours a day. This light phenomenon, further amplified by an unusually stable low ground temperature, stimulates Arctic plants to produce unparalleled high levels of potent nutrients and antioxidants.

Lumene’s principle is to offer products which are as natural as possible without having to compromise on the efficacy and safety of the products. The company follows the latest studies and research regarding the safety and environmental effects of cosmetic ingredients.

In Synergy with Nature

Most of Lumene’s wild Arctic and Nordic ingredients have been developed from side streams of the food or forest industries - materials that would otherwise be discarded as waste. An important principle for Lumene is to utilise all possible components from plants foraged or collected from nature.

Sustainable production and minimal waste are at the core of the business. Lumene Oy’s state-of-the-art cosmetics factory in Espoo started its operation in 2002, and most of Lumene’s products are designed and manufactured there.

Lumene complies with the ISO 14001 environmental standard and remains in keeping with its product philosophy as well as in compliance with EU legislation. Products are never tested on animals, with the company opting to use alternative methods that ensure the highest safety standards.

Carefully following the principles of sustainability when harvesting Arctic ingredients, Lumene collects plants in synergy with the environment in which they grow to ensure each year’s harvest is as fruitful as the last.

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Closed Loop

With its ever-increasing focus on sustainability and environmental protection, Lumene’s goal is a closed-loop recycling system. The idea is to use a larger proportion of recycled materials in packaging and to ensure that the materials also return to circulation.

“Attention must be paid to the entire life cycle of a product, from raw material to the production of energy required to manufacture products and packaging,” says Tiina Isohanni, Vice President of Innovations and Development at Lumene.

“Our aim is to improve recyclability and decrease the amount of materials used in our packaging. We are going to increase the use of recycled plastics and evaluate using materials made of renewable raw materials, which can be either bio-based or bio-degradable material. We are also going to increase the use of fibre-based FSC or PEFC certified carton board.”

While the company’s global reach has increased over the years, it still emphasises its Nordic heritage. Today, Lumene’s products contain up to 99% naturally derived ingredients, 100% of the skincare and foundation formulas are vegan and 50% of the Nordic ingredients used are developed from side-streams from other industries. With its five decades of growth, Lumene is set to continue its journey as a Nordic pioneer in the circular economy within the beauty industry. n