CONSUMER GOODS
THE NORDIC GLOW Last year, Lumene, the Finnish skincare and cosmetics producer, celebrated its 50th anniversary and continues to reinforce its Nordic heritage message of living in harmony with nature - a concept that appeals to consumers around the world.
L
umene, a Finnish manufacturer of cosmetics, was founded in 1970 and has built a brand based on the quality of its products and a unique viewpoint on beauty, creating skincare and makeup ranges using wild arctic ingredients and state-of-the-art extraction processes. Within three years of its introduction, Lumene had become a market leader in Finland and started to expand, first into Russia, and soon to be followed by other countries. In the early 2000’s the company entered the US market and became an instant success. At this time, the company was renamed Lumene Oy. In 2016, Lumene carried out an extensive rebranding project. The formulation strategy was expanded to include not only berries but also other northern plants. The target was to continuously increase the vegan volume and diversity. In 2018, a vegan skin care assortment and foundations were launched. Over five decades Lumene, with its heritage in wild Arctic nature, has created powerful radiance-boosting skincare and makeup that work to restore the skin’s natural strength, beauty, and luminosity.
Industry Europe 51
