MEDIA KIT 2011 www.constructionleaderstoday.com
T H E M A G A Z I N E F O R C A P TA I N S O F I N D U S T RY
CONSTRUCTION LEADERS TODAY
Editor-in-Chief Todd Weaver Editor Diana Doyle Executive Editor Jonathan Mack Assistant Editor Joseph Orange Creative Director Emily Detoro Art Director Stephanie Hess Director of Advertising Julian Vu Production Coordinator Jason Rone Assistant Production Coordinator Elizabeth Macks Photography Editor Ian Palmer Video Director Susan Maybach Editorial Director Kate Darling Editorial Production Rachel Goldberg Copy Editor William Finch Assistant Copy Editor Amy Roberts Correspondents Brandon McBride (W), Aaron McGaskey (SW), Juan Orellana (NE), Steve Peters (Nation), Mike Rodgers (Nation), Juan Stewart (SE) Vendor Relations Director Diana Stephens Vendor Relations Eric Miller, Dov Teta Advertising Sales Coordinator Patricia O’Brien Advertising Sales Director Peter Jostens Advertising Sales Moe Kazemi, David Levi, Tom Nichols Publisher Steve Reed
oZ WORLD MEDIA, LLC 1100 H Street NW Suite M Washington D.C. 20005 Construction Leaders Today is a quarterly B2B trade journal that services the construction industry in post tensioning, green building, modular housing, residential, mixed-use, non residential, heavy and civil engineering and new technology sectors. CLT has a readership of 200,000 C-Level executives within the energy industry. We do not accept subscription requests from the general public, however an abbreviated version is available on our website.
THE ESSENTIAL JOURNAL FOR CONSTRUCTION Construction Leaders Today is a private industry trade journal that serves business executives with thought provoking content within the construction vertical. Our content selection process is unique and attractive to both the executives being featured and our readers. First, our research team combs the world to find construction companies that have remarkable or compelling stories. Second, our editorial staff conducts informational interviews with the CEOs or senior executives. The editorial review board uses this information in the final story vetting/selection process. A senior journalist conducts an in-depth interview with the executive and key members of his/her staff.
OUR DIFFERENCE Construction Leaders Today seeks to publish indepth case studies on a variety of construction companies and portray those companies in a positive light that captures the essence of each companies’ visions and goals. We do not endorse companies or publish information that may be damaging to any company or trade association.
www.constructionleaderstoday.com
Your staff did a wonderful job delineating our company goals and products. Thank you very much to all involved. Dawn Kori Post Tensioning Institute Spring 2010
CONSTRUCTION LEADERS TODAY
Media Kit 2011
THE COMPANIES WE COVER We cover everyone from million dollar smalland mid-size companies to multi-billion dollar Dow Jones component companies. We focus on the core operations of the companies and take into account each companies’ unique strategies for success and the value it brings to the market. We provide the most in-depth view of any magazine on the market.
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IN EACH ISSUE Each issue covers best practices that impact business leaders in the construction industry. In addition to company case studies, we also cover hot topics in various related industries and report on issues that have a national or global effect on specific industry verticals and/or the economy as a whole.
CORPORATE PROFILES Our case studies provide up-to-date information from the perspective of the featured companies’ CEO, president and/ or senior executives. We explore the company’s operations, challenges and strategies for success at a level of detail that would provide incredible business value benefits to our readers while not exposing company trade secrets.
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USES FOR BUSINESS DEVELOPMENT
Each of our case studies are made available as individual detailed corporate studies for companies who want to reuse them for business development or advertising purposes. Review our corporate profiles section for more information.
OUR READERS
Construction Leaders Today’s 200,000 readers developers, general contractors, engineers, equipment manufacturers, distributors and commercial and residential property owners. Whether it’s a major municipal or commercial project or a unique custom home project, we cover the story if it’s compelling and of interest to our readers. Additionally, our readership also includes influential lobbyists that lobby advocate on behalf of several trade associations within the industry. Our readers read our magazine to gain additional insight into what is happening in their industry and to learn about external factors that may impact their business or the industry as a whole.
Role of the Reader in their Organization
57% President/CEO/COO
Print Readership by Region West 28% South 17%
Canada 9% Northeast 24% Midwest 22%
34% VP/Purchasing Director 7% Operations Manager 2% Legal/Regulatory/Other
We feel honored to have such a beautiful and multipage spread in your magazine. It was a pleasure working with your company that not only has integrity but also created an impressive end result. We look forward to future collaborations with your company! Margie Grace Grace Design Associates
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CONSTRUCTION LEADERS TODAY
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Company Size by Employee 1-99 27% 100-999 54% 1000+ 19%
Online Readership by Region
Canada 8%
America 72%
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pe/Russia 1% Asia 2% Australia 3%
Company Revenue $MM 1-99 72% 100-999 23% 1000+ 5%
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Media Kit 2011
PROMOTE YOUR BUSINESS TO OUR READERS VIA: CUSTOM BROCHURES If you are interested in a custom brochure for your company our design staff can create one for you. After the publication has been finalized, our highly creative design team will customize a unique brochure for your company. The cover will spotlight your article from the issue and the inside spreads will solely contain information and advertisements about your business, affiliates and sponsors.
1. Custom created front cover featuring company photo and headline 2. Custom created back cover featuring company photo and contact information THE MAGAZINE FOR
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CONSTRUCTION LEADERS www.constructionleaderstoday.com
Penntex Construction
SUSTAINABLE CONSTRUCTION Founder John Pregmon beleives in efficiency and is a critic of waste, which has led the company to focus on sustainable construction. Penntex is on a mission to get the construction industry serious about going green.
TODAY
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CONSTRUCTION LEADERS www.constructionleaderstoday.com
TODAY
1100 H Street NW, Suite M Washington D.C. 20005 info@constructionleaderstoday.com www.ozworldmedia.com
south
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residential
BIG IDEAS The Austin-based firm of Clayton Levy Little Architects has the versatility and creativity to deliver unique and breathtaking projects again and again.
3. We will fit your company’s article into its appropriate section | 4. A strong headline and caption that reflects the company’s mission | 5. The feature article, outlining the company’s specialties, its philosophy, its history in the industry, and recent and noteworthy projects| | 6. A quote from a principal of the featured company and accompanying photo when desired | 7. Advertisement from a targeted relevant industry representative, carefully researched and matched to the featured company’s business
| south
By Rebecca Rodriguez
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he architects at Clayton Levy Little are masters at balancing. They can balance commercial and residential jobs that vary widely in scope and size. And they can balance creating delicate historical restorations with building modern, cutting-edge homes. A good example of their versatility is the firm’s own building, a carefully restored Victorian set beside the Pushard residence, one of the firm’s dramatic and modern creations. The company’s main areas of focus are design/build, historic preservation, and commercial architecture. It creates about 40 percent residential and 60 percent commercial. “We work on projects of all sizes and types. This project mix keeps creativity fresh and allows our firm to present a unique perspective,” said Paul Clayton, one of two partners. The commercial work ranges from small remodels to several million dollars in construction cost. Residential work ranges from $200,000 to $1 million. Annual architecture billings average $900,000. Annual construction billings average $990,000.
1-2. Monroe Street House, Austin, Texas. A modest remodel and addition for a couple, a writer and his wife, a professor, this project was phased in two parts to allow for the birth of the couple’s first child. Phase 1 is a standing seam-clad addition to the existing house that juts out into the rear yard, taking cues from certain trees and landscape features. The remainder of the addition is wrapped in stained cedar siding that flows seamlessly onto the attached deck and surrounds the precast concrete dipping pool. Paint colors create a lively palette that, even from the street, provides clues of what the backyard holds. Phase two takes continues this bold color palette into the existing house. The kitchen was completely made over, with concrete countertops and floor to ceiling windows looking out to the addition. The existing bedrooms and bathroom were reconfigured to make the spaces more useful.
2 Construction Leaders Today
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“We provide timely and precise reactions to the challenges of design and construction in a way that our clients can easily understand. The design/build approach allows us to control the quality, price, and schedule of our projects without the additional dynamic of a general contractor.” sible for the majority of design. He also heads up the construction arm of the company. Clayton and Levy both hold master’s degrees from Texas Tech University. Little holds a master’s degree from the University of Texas. All three architects are registered and Little is a member of the American Institute of Architects College of Fellows. Clayton is a LEED accredited professional (LEED is an acronym for Leadership in Energy and Environmental Design, which is regulated by the US Green Building Council). Levy is an active member of the Real Estate Council of Austin. Clayton said the firm is optimistic that the economic recovery will soon spur new growth and subsequent real estate development. “We will have to wait until money starts flowing again and the supply of empty space is filled before activity returns to pre-recession levels,” Clayton said. Looking into the future, Clayton said he would like to see the development of their own projects, specifically small commercial buildings. “We’d like to be our own client. Develop a building and hold it for lease. That’s been a goal of ours,” Clayton said, referring to his partner, Levy. Clayton Levy Little can build with both a delicate touch and forceful fashion. Its projects range from elegant historic renovations to gritty and rough union buildings. It is this broad range of talent and capabilities that make this firm unique and strong in its city hub tucked in the heart of Texas. CLT 7. Aspen Project. 8. Newning House. All photos courtesy of ClaytonLevy Little Architects.
7 8 Construction Leaders Today
M-D CustoM WooD Floors M-D Custom Wood Floors, Inc has enjoyed a long standing relationship with Clayton, Levy, and Little Architects. Paying close attention to details and being environmentally sensitive keeps them at the top of their game. Meetings are held often to keep everyone well informed. M-D Custom Wood Floors considers it a pleasure to work with Clayton, Levy and Little Architects. Fall 2010 9
CONSTRUCTION LEADERS TODAY
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SELF-SPONSORED EDITORIAL 1. We will fit your company’s article into its appropriate section | 2. A strong headline and caption that reflects the company’s mission | 3. The feature article, outlining the company’s
The magazine looks great! And our two boxes of brochures look great! We can’t wait to update our website with this wonderful new material! Evelyn Lambdin IDG Summer 2010
specialties, its philosophy, its history in the industry, and recent and noteworthy projects | 4. A quote from a principal of the featured company and accompanying photo when desired
features
1
Heritage Rich Living
2 Log Homes Continue to Stand as an Iconic Staple of American Living Owning a log home provokes an emotional sentiment that is perhaps rooted in the history of the American frontier. Several aspects of log home living contribute to this sensation; the warmth of the wood, the feeling of comfort and security inside, and the beauty of log home structures. Log homes are also natural and environmentally friendly, and people are increasingly gravitating towards sustainable options. All of these factors will contribute to a robust market for log homes in the foreseeable future. People want a retreat; a home that represents an escape from the chaos of daily life. The Log Homes Council is an available resource for those looking to realize the dream of an inviting, sustainable, and heritage rich home. Paraphrased from Jim Young, President of the Log Home Council, written by Jane Caffrey
34 Construction Leaders Today Fall 2009
Construction Leaders Today Fall 2009 35
ELECTRONIC NEWSLETTERS Construction Leaders Today reports on the latest industry trends to our 200,000 executive readers on a monthly basis. Take advantage of the opportunity to have your ad copy and related messaging delivered directly to their desktop and mobile inboxes. Here’s an example of how your messaging can be embedded into our monthly newsletter.
Change is in the Air
IN THIS ISSUE HEAVY ENGINEERING
Apex Steel
1. Feature your large advertisement prominently at the top of the newsletter | 2. Run your ad at the top of the sidebar | 3. Feature your company in the sidebar with a large, eye-catching photo | 4. Be the headliner of the newsletter, complete with a large photo and the first two paragraphs of the article | 5. A smaller, but still prominent, mention of the article | 6. The second headliner receives a large, prominent photo and the first paragraph of the article | 7. Rerun your half- or fullpage advertisement within the newsletter | 8. Run your ad at the bottom of the sidebar
All ads and articles are hyperlinked to your webpage, online brochure or e-mail address.
Apex Steel was created in 1996 as a full-service structural steel contractor. They got involved in a project that led to the development of Apex Tower Crane, a tower crane, hoist and man-lift business, that services the Pacific Northwest.
The nation’s capital is abuzz with breaking news: Rahm Emmanuel has just stepped down as White House Chief of Staff to pursue the office of mayor in Chicago; the Commerce Department released August statistics—construction spending is up .4 percent; and the DC chapter of the AIA is taking a breather from the whirlwind of Architecture Week- which actually lasted almost one month due to its events’ increasing popularity. There’s a new kid in town—our new sister magazine, Architecture Leaders Today. We launched this mag in order to ensure that Construction Leaders Today can focus all of its energy on the heavy construction sectors such as mechanical
and engineering contracting, steel erection and post tensioning. For more design oriented features, you may now turn to www. architectureleaderstoday.com. Second, we’ve added a new feature to our editorial planning— the “Hot Ten.” This list will spotlight some of each quarter’s hottest products from eco-friendly insulation to solar-powered stepping stones. My staff is sure there’s something that will fit your needs or spark some inspiration, regardless of what sector you’re in. We hope you enjoy this issue. As always, we encourage your comments and letters. editor@ozworldmedia.com
Grace Designs
AN ALFRESCO OASIS
In Santa Barbara, California, blossoms cling to a trellis in an Italian inspired paradise; fountains trickle in a Zen oasis; bright colors spot a desert palette; and wispy grass contrasts with angular stones with modern aesthetic. These diverse masterpieces, stateof-the-art gardens built by Grace Design Associates, Inc., are distinct in style, color, climate, and design. GREEN BUILDING
Penntex Construction Penntex Construction focuses on sustainable construction. Its staff is laden with Green Advantage Certified Practioners and LEED Accredited Professionals. It is on a mission to get the construction industry serious about going green.
RESIDENTIAL
Habitat For Humanity of Collier County A personal confrontation with poverty made Habitat for Humanity of Collier County VP, Nick Kouloheras, recognize that building houses for the poor is more than a 9-5 job.
HEAVY ENGINEERING
Builders Post-Tension Started by two partners who gained experience in the concrete cable business during the 1980s, Builders Post-Tension shows that customer service has not gone out of style.
Projects range from naturalistic to urban, contemporary to traditional, sublime to whimsical, and each is reflective of owners’ personalities and lifestyles. Much more than simple outdoor space, the gardens are carefully assimilated with buildings, the landscape, and the larger community.
R.J. Lanthier Co. LEADER OF THE PACK Their work may not be as obvious to the public as the work of a general contractor, but R.J. Lanthier Co., Inc. is a leader in the field of mechanical contracting. The California-based company’s impressive portfolio includes projects ranging from schools and colleges to military institutions and government buildings.
WEB BANNER ADVERTISING If you offer products and/or services to our readers then you should take advantage of web banner advertising and the 2011 New Product/Service Marketplace Directory. All rates include Smart Ad© and True Trac©v banner ad statistical reports. Smart Ad© and True Trac© solutions include the conversion of your ad content into a mini marketing brochure that allows potential customers to see your copy in a content-rich, digital page-turning e-zine format complete with detailed tracking of ad views, clicks and referral URLs. We can even embed mailto: links into your content so that your ad copy not only provides clickthrough access to your website but also allows the customer to email you directly from your ad copy (one time conversion fee applies) • Direct hyperlink to your website from ad • Free design studio support to aid in the production of your banner ad • Free listing of your product and/or service in the New Product/Service Marketplace Directory • Statistics on page views and clicks related to your banner and marketplace directory listing
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Each issue contains the following sections: Editor’s Note: discusses the latest trends that have impacted the industry as well as providing outlook on things to come. Letters To The Editor: reader feedback on the last issue and their thoughts on the direction of the industry Hot Ten: highlights ten new items of the quarter News Spotlights: reports on the latest and greatest industry information, tradeshows, emerging companies and government programs U.S. Company Profiles By Market Region Canadian / International Features: Profiles on Canadian and other international companies by market region New Product/Service Directory: highlights new industry products and services Regional Marketplace: Listing of companies organized by locality or region
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CONSTRUCTION LEADERS TODAY
Media Kit 2011
TERMS AND CONDITIONS These conditions shall apply to all insertion orders for advertisements submitted by the Advertiser and accepted for publication by the Publisher. All insertion orders for advertisements are accepted subject to the Publisher’s approval of the copy and to the space being available. The Publisher reserves the right to omit or suspend an advertisement at any time for good cause as it determines in its sole discretion, in which case no claim on the part of the Advertiser for breach of contract shall arise. Acceptance of an advertisement for publication by the Publisher does not constitute endorsement or approval by the Publisher of any product or service advertised. If copy is not received by the stated date the Publisher reserves the right to repeat an existing copy held or to compose generic advertising for the Advertiser. Time is of the essence in respect to all obligations undertaken by the Advertiser. Failure to submit copy to the Publisher shall not relieve Advertiser from liability for the full price of the advertisement. The Publisher shall not be held liable for any errors due to third parties, subcontractors or inaccurate copy instructions from the Advertiser. Claims of error in finished orders will only be considered if the Advertiser has previously affirmatively submitted copy and/or approved the proof, the advertisement deviates from the proof, and notification of the error is received by the Publisher in writing within ten days of the receipt of invoice. The Advertiser accepts full responsibility of all content it submits to the Publisher against all actions, costs, claims, proceedings, damages and liabilities whatsoever incurred by the Advertiser or Publisher as a result of the publication of any material
supplied or approved by the Advertiser. The Publisher shall not be held liable for any financial, consequential, direct or indirect loss or damage suffered by the Advertiser as a result of any act or omission by the Publisher. The maximum liability of the Publisher in respect to any breach of its obligations pursuant to the contract shall be limited to an amount equal to the amount actually paid by the Advertiser to the Publisher minus production costs. Save to the extent that the same cannot by low or statue be excluded, all express or implied conditions, warranties or representations related to the services provided by the Publisher to the Advertiser are hereby excluded. No refunds are allowed on orders. If the balance due on the invoice is not paid by the due date the Advertiser relinquishes any right to the contract discount and is liable for the full undiscounted published rate which will be payable to the Publisher or any 3rd party that the Publisher uses for collection purposes. While every effort is made to adhere to the Advertisers instructions regarding positioning, no guarantee can be made unless the Advertiser is paying a special position charge. Any additional production work requiring artwork and/or film will be charged out at cost. The insertion order, including these terms and conditions and the rate card constitutes all the terms of the contract between the Advertiser and the Publisher. No agent or other representative of the Advertiser has the right to change the terms in any way. Advertisers who fail to pay invoices by the due date stated on the invoice are liable for a surcharge of 4% interest, on the undiscounted price of the advertisement, per month.
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