Inside Seychelles - The Voice of Seychelles Tourism

Page 1

‘THE VOICE OF THE TOURISM INDUSTRY’

March 2016, Issue I

CEO’s message It is with pride that I witness the birth of a valuable new media outlet for Seychelles which has been redesigned to perform the best possible job for advertising Seychelles tourism, its attributes, products and services. What is even more gratifying is that we have a great many successes to be proud of that we can promote using the magazine, ranging from the success in diversifying our markets to include those in the Americas, Asia, Africa, the Middle East and the Far East, and the success being enjoyed by our e-marketing campaigns to how we are using aspects of our culture to market the destination and not just our sun, sea and sand.

2016 edition of the Carnaval International de Victoria: melting pot of cultures set to spring to life between 22nd and 24th April

T

he time is fast approaching when carnival fever will once again descend on Victoria, the world’s tiniest capital, and Seychelles will find itself in the media spotlight via the many international press in attendance. The reason is, of course, the 6th edition of Seychelles very own carnival dubbed the carnival of carnivals for the way it brings together the representatives of the world’s top carnivals for three days of excitement, spectacle and carnival razzmatazz. In 2016, the carnival falls between the 22nd and 24th April and already this year’s participants are gathering for the grand, island-style party, including old favourites such as South Africa’s Cape town Minstrels, Germany’s Düsseldorf Carnival, China, Italy, Madagascar, Sweden, Cambodia and Swaziland, among others. “This promises a wonderful balance between east and west,’’ stated Mr. Alain St. Ange, Seychelles’ charismatic minister for Tourism & Culture, “and it breathes life into the other popular tag for the carnival which is melting pot of cultures.” On the local front, several well-known companies have signed up to participate in the now-famous carnival float including Cable & Wireless, Eden Island, Avani Hotel & Resort, Banyan Tree Seychelles Resort, La Misère Exotic Garden, Seychelles

Continued on Page 2...

Marketing the destination is not something that the Seychelles Tourism Board takes at all lightly and, in conjunction with the very experienced staff of our Tourism Board offices throughout the world, we are constantly refining our marketing strategies to achieve the best possible results for the country. When we market in a foreign country, and this is something that some people struggle to understand, we market at all segments in that country. Something we must not lose sight of is that we live in a very cosmopolitan world and there is hardly a nation without a significant population of ex-pats which, properly targeted, represents a valuable potential tourism market and source of income for Seychelles, particularly when the flying time to Seychelles is short. Marketing, for a small country like Seychelles, is about being tactical, lightweight and thinking fast on your feet, exploring every angle and opportunity and leaving no stone unturned to bring visitors to our shores. I look forward to Inside Seychelles becoming a valuable collateral for our diverse marketing strategies and to its long and useful life.

Sherin Naiken

Inside Seychelles is a publication produced by the Seychelles Tourism Board. Editor Glynn Burridge, Collaborators Marie-France Watson, Ineke Camille and Olivia Michaud (Graphics and layout). For information about this publication please contact Mr. Burridge, Glynn.Burridge@seychelles.travel or call us on 2512477 (Marie-France)


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.