How hospitality marketers can use travel influencers - influGlue

How Hospitality Marketers Can Use Travel Influencers

Introduction Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wide audience and boost engagement & bookings all while showcasing the brand in an authentic and organic way. Let's see how.

Build Brand Authenticity Many top travel influencers are regular people who have gained a large social media following based on their appealing content.

They have a strong impact on travelers because their content is genuine and trustworthy.

They provide social proof for destinations and brands alike and confirm a brand or location’s credibility to potential guests.

Drive Bookings Upon examining how Millennials select trip destinations, 75% were influenced by social media rather than by colleagues, tourism websites, or news websites.

Instagram travel influencers have turned documenting their travels into a business and have gained cult followings. Partnering with successful, trusted influencers helps brands engage current customers and attract new fans.

Source Brand Ambassadors One popular way to leverage influencers is by making them brand ambassadors. As a brand ambassador, influencers become an extension of the team and a spokesperson for the brand. To incentize influencers to post about your destination, consider offering a complimentary trip in exchange for posting on social.

Create Organic, Cost-Effective Content Influencers, especially those on highly visual platforms such as Instagram and Snapchat, are an excellent source of compelling content.

Not only is the content appealing to consumers due to its relatability, but brands can also leverage it across all marketing channels.

Cultivate Trusted Reviewers Recommendations and reviews are one of the top ways consumers make travel decisions. Using influencers to review products and services helps convert potential customers in to brand loyalists.

Conclusion Travel influencers have such a significant, positive effect on hospitality marketing that many companies are spending a significant portion of their marketing budget on influencers. The right time is now, don't wait!

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