Coldwell Banker Village Green Realty - A Partnership Of Value (Volume 4 - Full)

a Partnership Of Value

Built on ethics and expertise, We

& our clients; we make Real Estate

home

Home is a place that represents unparalleled love and emotion. It’s our mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy. As a company and a brand, we take pride in building an exceptional home that fosters successful agents. Coldwell Banker Village Green Realty is a home where you are empowered to achieve your most ambitious goals and a community where you are championed by colleagues who believe in and inspire you.

HISTORY

Coldwell Banker practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Village Green Realty has a threedecade history of following Coldwell Banker principles as a leader in Hudson Valley & Catskills Real Estate.

deliver Excellence to our agents experiences what they should be.

ETHICS

We look at every relationship and interaction through a lens of good ethics. Our agents are trained in ethics, and we hold ourselves to the highest ethical standards.

excellence

We believe that if you’re going to do something, you should be the best at it. In addition to symbolizing our passion for guiding people home, the star in our logo represents the truly exceptional nature of Coldwell Banker. Whether it’s a listing presentation for a potential client, a home staging for an open house or leading an office, excellence means conducting business at the highest possible standard. Every resource and learning opportunity we provide is purpose-built to help our agents be excellent in every facet of their business.

Locally Grown, Nationally Known, Globally Connected

Left to right: Carmel, Catskill, Kinderhook, Kingston, New Paltz, Red Hook, Windham, Woodstock

Coldwell Banker has been guiding people home for 116 years, and we’ve been doing it here in the Catskills & Hudson Valley for 3 decades. Through non-stop innovation and forward thinking, we’ve grown to become one of the most well-known and trusted names in real estate around the globe. Today there are more than 100,000 agents working out of offices in 41 countries and territories.

Coldwell Banker Village Green (2022)

Coldwell Banker Worldwide (2022)

Andorra

Argentina

Aruba

Bahamas

Bermuda

Canada

Cayman Islands

China

Columbia

Costa Rica

Curaçao

Cyprus

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Malta

Mexico

Monaco

Netherlands

Panama

Portugal

Puerto Rico

Romania

Singapore

Spain

St. Kitts/Nevis

St. Maarten

St. Martin

Thailand

Turkey

Turks & Caicos

United Arab Emirates

United States

Uruguay

Virgin Islands (British)

Virgin Islands (U.S.)

Deeply rooted, local Leadership

Village Green Realty was founded in 1991 by Joan Lonergan, a native of Ulster County. As a young real estate agent Joan saw other agents turning away business because they were waiting on a “big fish”. She glimpsed an opening in the market for someone who was willing to work with everyone; whether they were looking for a luxury property or a small parcel of land. Joan struck out on her own, opening an office on the green in Woodstock and becoming one of the few female real estate brokers in the area at the time. What Joan began has grown to 8 offices, 132 agents, and 20 support staff who serve 8 counties. Joan wasn’t just willing to work with everyone, she also believed all her clients deserved the same level of service. Village Green’s agents, management and staff are still lead by the 4 guiding principles Joan assigned herself when she first opened her doors to anyone who needed great representation:

Tell

Candida Ellis, Broker/Owner Joan Lonergan, Broker/Owner

In 2001 Joan became a Coldwell Banker affiliate as a way to serve Village Green’s listing clients. In a world where innovation and global reach were becoming an important part of the real estate landscape, aligning with a trusted brand that shared her values and provided a powerful marketing platform to deliver Village Green’s listings to a global audience was an imperative next step.

In the early 2000s, as Village Green began to expand geographically, Joan began to search for a partner who would continue her legacy of female leadership and grow the company’s services and sales without losing sight of the original vision. The Coldwell Banker Village Green family is now headed by Candida Ellis, who has guided its growth over the past decade, creating a culture that allows our agents to shine by providing them every opportunity to grow and learn, every marketing advantage, and the best support structure in the business; a focused local leadership that has moved Coldwell Banker Village Green Realty into Coldwell Banker’s

Circleamong the top 9% of Coldwell Banker affiliates.

Chairman’s

RiS Media, The Definitive source for real estate news & information, ranked cbvgr in the Top 1,000 uS brokerages of 100,000+

T3 Sixty ranks the Top 1,000 Us brokerages who together account for 1/2 OF THE total U.S. Real Estate Sales Volume

top 9% of coldwell banker companies

Ranked in the 2021 Power Broker Report

#1 in The Hudson Valley & Catskill Region MLS 2011 - 2021*

#1 in The Greene County Sales 2011 - 2021**

A MESSAGE FROM CANDIDA ELLIS

Broker/Owner

I came to this country from England as a teenager to attend high school in New York City.

I completely fell in love with the city and after moving to Palm Beach and working as a corporate aircraft broker and living in Los Angeles for some years, I found my way home to NYC in the mid-’90s.

I was lucky enough to purchase a little Victorian home in Kingston as a weekender in 1998, and after the tragic events of September the 11th, I decided to take a leap of faith, as so many have, and move to the Hudson Valley permanently.

Twenty years later, I still marvel every single, solitary day at the beauty, diversity, culture and amazing lifestyle here.

As luck would have it, Joan and I met, and I began working for Village Green Realty in 2006. Fast forward…a perfect partnership grew! Together we have a fantastic time every day growing our business. Joan and I share a simple philosophy: integrity, unparalleled service to our clients, and straight-forward business practices. And I get to share my discovery of this wonderful place and amazing lifestyle every day. (I am pretty sure the secret is out.)

115 years of guiding people home

21%

higher sales volume earned with cbu learning center courses

women’s choice award® winner 4 years in a row

properties using listing concierge sell 35% closer to listing price

96,000+ agents across 40 countries

$168.4 million in daily luxury sales

most visited real estate brand online #1

in agent satisfaction #1

166 million impressions on coldwell banker platforms

most effective real estate advertising 9 years running #1

more listings earned with the amp!! agent productivity course 33% higher sales price than the nar average 13%

$265 billion in sales volume

A Partnership Built On Value

Coldwell Banker Village Green Realty is a full-service brokerage. We believe that real estate agents are first and foremost salespeople. We know that agents need strategically placed support in order to become top-producers in their market and award-winners on the global real estate stage. Over the past three decades we’ve developed a recipe for agent success. We’ve invested in management, office support staff, and a marketing team, and placed them right where our agents need them. We’ve created an onboarding and training program for every agent who joins us that gives them a competitive advantage from day one. Our ongoing training, business planning, and marketing support have helped us launch the careers of brand-new agents and catapult established agents into the top ten in the MLS.

The partnership we offer the agents who affiliate with us has quantifiable value. Here’s what we do for you:

Training support

Fast Start

Fast start is a one-week intensive training program that will teach you everything you need to know to get your business up-and-running. You’ll join a small group of other agents to learn everything from personal branding and marketing to protocol and paperwork. When you leave, you’ll have the tools you need to win listings and service buyers.

CBVGR TRAININGS

Once a month we pick at least one topic. We offer the same trainings on several days and at several times so you can attend one that’s convenient without interrupting your business. Have a suggestion for a topic? We’re all ears!

CB University

Coldwell Banker has an exclusive training portal called the CB University Learning Center. Coldwell Banker’s courses put the spotlight on growing your business. CB agents who take part in the “AMP! Agent Productivity Program increase their listings by 33%, their closed units by 33%, and their sales volume by 38%. CB courses are offered online in cohorts or as self-paced downloads so you can learn in whatever way suits you best.

From the a-z’s of navigating Transactions to the art of self-promotion, if it’s part of the business, We train you to expert level

Dedicated Training Staff

We have a full-time trainer on staff. When they’re not providing small group trainings, they’re available to answer your “how-to” questions by phone, zoom, or in-person appointment.

Industry updates

There’s so much Real Estate News out there, you can miss the forest for the trees. If there’s a vital change in law, protocol, or MLS rules and regulations, we let you know.

Support

Starting and running your own business might seem daunting. Starting a real estate business shouldn’t be. One of the unique things about Real Estate is the broker/agent partnership. While agents do run their own small business, they also have a broker for guidance, support and services. We take this partnership very seriously. We pride ourselves on the excellent value we provide our agents.

Coldwell Banker Village Green’s executive and management team’s primary directive is to “make real estate experiences what they should be,” for both our clients and our agents. Whether you’re putting together a three-year plan to become the top agent in your market, want to create a custom branding package for yourself, have a question about how best to serve a client, or just want to bounce some ideas off someone, we’ve invested in the right people to help:

Sales Managers

Administrators

Transaction managers

Trainers

An Appointment Center

onboarding & hr

Marketers

Principal Broker & COO

your team

sales managers

Our Sales Managers are experienced resources. They’re available to answer your daily questions about listing and selling and help you create a business plan based on your income & lifestyle goals. If you want a coach who will hold you accountable to the goals you’ve set for yourself, they’ll be your partner in accountability.

administrators

Our Administrators are a friendly, welcoming group of dedicated professionals. They are in the office to answer your questions, greet your clients, and perform the daily tasks that keep your listings and our offices client-ready.

transaction managers

Paperwork is a necessary part of real estate. We have a transaction management staff who will review your paperwork to make sure that it is both complete and in compliance with MLS, DOS, and company requirements. They dot the I’s and cross the T’s.

marketers

Our marketing team has two directives: promote Coldwell Banker Village Green Realty and support our agents’ selfpromotion efforts. They manage Village Green Realty’s website, social channels, PR & digital advertising, promote our events & community involvement, & administer the exclusive Marketing Assistance Program (MAP) we offer our agents. They’re also available to help create personal branding packages and design advertising for our agents.

onboarding & HR

Our Onboarding & HR Specialist helps you get your business up and running fast. After you’ve been onboarded, they keep track of your training, continuing education and licensure.

trainers

We have a dedicated trainer who is available to answer your questions about our systems and tools whenever you need help. Everyone on-staff from the Broker/Owner, to our Sales Managers, the C.O.O., and the Marketing Director is part of our training program.

appointment center

Real estate is a round-the-clock business. We’ve invested in an appointment center so showings are efficiently handled by a team who does nothing else. Outside agents can make an appointment to see our listings at any time, day or night. Our clients are informed of showings, and you receive notifications and feedback. It’s seamless.

broker

Broker Candida Ellis is embedded in the day-to-day lives of our offices and agents. On any given day she might be at an office meeting, having one-onone meetings with agents, conducting a training, or meeting with members of the staff as they work together to move the company forward. Candida feels strongly that a true partnership with our agents necessitates availability.

the north star of real estate

Brand

power: We Are The #1 Most Visited Real Estate Brand Online

Coldwell Banker is the #1 most visited real estate brand online, and Coldwell Banker Village Green Realty has the most powerful and agent-centric marketing platform in the region.

New agents to Coldwell Banker Village Green come away from their onboarding appointment with two comments: “I didn’t know there were so many places I needed to be,” and “I can’t believe you do it all for me.”

Whether you are new to the business or a seasoned agent, our day-one goal is to differentiate you from the crowd and give you exposure wherever sellers and buyers in your market are looking. Provide us with a head-shot, bio, and a few other assets, and within two weeks you’ll have an impressive digital footprint, a marketing campaign that’s delivered to your sphere of influence, and a suite of branded marketing assets that will allow you to easily promote yourself and your listings.

exposure & Promotion

Coldwell Banker Village Green automatically syndicates listings to hundreds of web partners.

coldwellbanker.com

coldwellbankerluxury.com

villagegreenrealty.com

crexi.com

Onboarding and profile management

Our support team creates and manages your online presence on key real estate sites

As soon as you affiliate with Coldwell Banker Village Green Realty, you’ll begin our onboarding process. You’ll work with our HR & Onboarding Specialist, who will create and optimize your profiles on the major real estate websites and manage them going forward. We’ll make sure you and your listings look great. Want to make a change? No problem, we’ll do the updates. Forget your password? It happens to everyone! Your office administrator can share it with you. Within two weeks of joining us, here’s what you can expect:

A One-On-One Appointment With Our Onboarding Specialist

A VillageGreenRealty.com Email Address

A Branded Email Signature

Personalized Business Cards

A Mini-Site On VillageGreenRealty.com

A Digital Re-targeting Campaign For Your Mini-site

A ColdwellBanker.com Profile

A Zillow.com Profile

A Trulia.com Profile

A Realtor.com Profile

A Crexi.com Profile

An Email Announcement Sent To Your Sphere Of Influence

A Facebook Announcement Sent To Your Sphere Of Influence & Advertised To Your Market Area

Access To Our Tools, Programs, & Trainings

a powerful presence

3 websites - more traffic

Having attractive, complete profiles on real estate sites is important; being on real estate sites with heavy traffic is more so. Our agents have exclusive presence on three websites with traffic that outranks the competition.

Villagegreenrealty.com

We’ve spent a decade building traffic to VillageGreenRealty.com through SEO (Search Engine Optimization) and advertising. We custom-designed our site to highlight our agents, giving them a mini-site there that rivals any personal website, with video content, listing display, transaction history, testimonials and a photo library. VillageGreenRealty.com has an average 43,000 visitors/ month. Here’s how that compares with the competition:

Yearly Visits.VillageGreenRealty.com was the most visited local site amongst 2022’s top 9 brokerages in the Hudson Valley Catskills MLS.*

ColdwellBanker.com’s traffic is significantly higher than that of other national brand sites in our market:

ColdwellBankerLuxury.com is in a category by itself. It is the only luxury-specific brand site. ColdwellBankerLuxury.com offers luxury agents an opportunity to differentiate themselves and promote themselves to an all-luxury audience.

Your website

On our WEBsite

Creating, maintaining, advertising, and optimizing a personal website is timeconsuming and expensive. While for some agents it’s a hobby they enjoy, for most it’s a distraction from their business. We built VillageGreenRealty.com as a home for our agents. We’ve made sure you’re easy to find, and we’ve created a flexible format where you can display your listings, sold properties, testimonials, videos, photos, social links and all the other assets you might display on a personal website.

What’s more, when consumers visit your page on our site, a custom digital advertisement is activated which continues to promote you to that consumer on the sites they visit in the future. The more you promote your page, the more active that digital advertising will be.

A Marketing Campaign For Your Sphere of Influence

As you begin to build your business, your sphere of influence (friends, family, acquaintances) can become a well-spring of income. But, in order to turn members of your sphere into buyers, sellers, and referral sources, you need to market to them. Real Estate trainers and coaches recommend that you reach out to people in your sphere 33 times a year. Setting up a campaign like that can be daunting even for a seasoned agent. As your partners, we help. When we’re done, all you’ll need to do is send everyone in your sphere a holiday card and meet for coffee once a year.

Just Listed/Sold Campaigns

We’ll promote the business you’re doing to your sphere of influence by creating an email campaign and/or designing a postcard for you to send.

Email Newsletters

We brand a newsletter to you and send it to your contacts on your behalf. You do nothing! Our newsletter has an open rate that far exceeds industry average. When prospects you’ve been cultivating for years are ready, or a friend has a referral to make, you’ll get the call. Add as many contacts as you like.

Quarterly market Reports

Our exclusive Prospect Square Market Reports are impressive. They provide a wealth of market information that’s interesting to both buyers and sellers. The reports are branded to you, they’re automated, and they position you as an expert. We add your contacts to Prospect Square so you can set an appropriate report for each one. Once it’s set, it will continue to go out quarterly.

social media posts

We share our agent’s successes in business and in the community on our social media channels. Let us brag about you so that you don’t have to! You can share our posts with your social sphere, and our marketing team can help you create social ads that deliver your posts to everyone on your sphere list.

digital advertising

Our customers are online. We meet them where they are using our digital advertising partnership with Adwerx. Adwerx creates automated digital advertising for every property we list and sell and for all our agents.

When you list or sell a property, Adwerx identifies potential buyers and sellers based on their search history and displays an ad for that property to them. Ads are displayed on the sites those buyers and sellers visit for one week. Your ads might appear on Facebook, ESPN.com, NYTimes.com, Instagram, Yahoo.com, or CNN.com. Your face will appear on every one of your ads, and your ad will have thousands of views in the first week.

After the first week, you can choose to extend your Adwerx ads at a discount of 15% below market rate just because you are a Coldwell Banker Village Green Realty agent.

Photography & 3D Tours

In order to give our clients an excellent real estate experience we employ a photographer and graphics staff. As part of our Marketing Assistance Program (MAP) we offer agents professional, edited photography and 3D tours at a remarkably discounted rate ($100/property compared with the $700 open market rate).

Ordering your package in our office software (The Wizard) takes a few clicks and activates the marketing team to start working on your listing’s visual assets. The team will reach out to you to schedule a shoot, visit your listing and edit your photos; then they’ll deliver everything to you in The Wizard within 72 hours of the shoot.

Every year our photography program saves our agents thousands of dollars and countless hours of legwork.

Explore 3D Space

a dedicated luxury brand

Coldwell Banker Global Luxury

Coldwell Banker agents are a remarkable force in the arena of high-end real estate, transacting over $288 million in sales volume daily. That’s an impressive 8% yearover-year growth and includes over 48,444 transaction sides of $1 million+ homes. With a global network of high-net-worth clientele Coldwell Banker represents some of the world’s most prestigious properties. Experienced luxury agents and brokers can be certain that there’s no better home for their business than with Coldwell Banker® Global Luxury.®

The Coldwell Banker Luxury program offers exposure on ColdwellBankerLuxury. com for both luxury listings and luxury agents, an exclusive Luxury Certification and training program for agents who work in the luxury space, and an online networking site for Global Luxury Certified agents. Coldwell Banker has formed partnerships with luxury marketing venues that provide agents with the advertising opportunities high-end sellers demand at deep negotiated discounts.

Custom Marketing plans & Design Services

After decades in real estate we’ve found that the timeconsuming nature of designing promotional materials and prospecting campaigns is a barrier to agents promoting themselves. We remove the barriers.

Our administrative staff will customize Coldwell Banker’s standard marketing materials for you on request. If you’re thinking bigger, our marketing team can help you create a marketing plan for the year and a custom branding package. Their design services are offered at far below market rate, and because they know you and they know real estate, the design process is streamlined.

If you need help writing copy for a prospecting letter or postcards, we have on-staff writers who will help.

meaningful tools for the moments that matter.

technology suite

Our technology suite is unrivaled, with tools that are vital to every agent’s productivity, plus some extras for agents who love tech!

Coldwell Banker Village Green Realty was the first real estate company in the Catskills to have our own website. When the pandemic hit, we were ready with office software that allowed our agents to work seamlessly from home and provide their clients with zero-touch services.

Everything begins in The Village Green Wizard where you create listings and transactions, send documents to your clients for electronic signature, communicate with your colleagues, and order photography and marketing materials.

From The Wizard you can jump to our CRM (Client Relationship Management) software, where you’ll communicate with your sales leads and view actions they’ve taken on our website. Or you might click into Coldwell Banker’s Suite of tools where you can download social media assets, view market reports, and create leadgenerating social advertising in a few clicks.

Collateral materials

To be competitive you need an impressive listing presentation, reports to share with sellers and buyers, and examples of the marketing you’ll do for a listing. We have these items ready and will customize them to you.

home warranty

We’ve partnered with American Home Shield and HSA home warranty to provide your clients with coverage that helps transactions close.

tools

Lead Management

we distribute thousands of sales leads every year

Our three websites, digital marketing, and social media channels generate thousands of leads for our agents every year. When it comes to converting those leads to business, time is of the essence. Our system, “Lead Router,” calls you within seconds of a customer making an inquiry. Leads are routed to you based on the areas and price ranges you prefer to work in.

Once a lead has been assigned to you, you can follow up through our CRM (Customer Relationship Management). You’ll be able to see the listings and pages your clients have viewed, set up weekly or daily email campaigns with new listings, send them messages, and remind yourself to call or text them.

We monitor your incoming leads and update your database so that new leads receive your personalized newsletter and market reports.

We are the CBVGR family. We know that agents may join us because of the many services and tools we offer, but they chose to stay because of our culture. We make real estate experiences what they should be!

We celebrate our successes!

We love it when our agents have a win! From advertising your sales on social media every week, to giving out kudos in our monthly company email, to our yearly awards ceremony, we celebrate the Rising Stars, the Team Players, the Do-Gooders, and the Top Producers. We love to make a big deal about every good thing that comes your way.

Real estate moves fast, and being informed is the pathway to being both an excellent agent and a local expert. We’re consummate communicators; from our office meetings to our monthly e-newsletters, we’ll make sure you know about upcoming trainings, have the legal updates you need, and are invited to the community events we’re participating in.

office meetings

Office meetings are can’t-miss events where we share information, answer questions, and bounce ideas off one another. We keep our topics consistent across the company, so if you can’t make the office meeting in your own office, you can catch it in another. You’re welcome everywhere.

monthly e-newsletter

Our monthly e-newsletter celebrates our successes for the past month and gives you all the news you need to make the new month a success.

company Zoom

We like to get together in-person, but when we can’t, or we have something really big to share, we’ll get everyone together on a Zoom call.

our google group

Sometimes you have a question that needs to be answered by an expert; we’ve got more than 100 of them. If you need a recommendation for an attorney or a pest-catcher you can ask your colleagues via a group message and have an answer in minutes.

“good communication is the bridge between confusion and clarity”

fun & Community

We love to have fun and do a little good.

Each year our Sales Managers identify a calendar of worthwhile community events, then we go all-out! We believe that home is about community. When we select events, we prioritize the organizations our agents have dedicated their time and talents to.

Coldwell Banker’s partnership with St. Jude Children’s Research Hospital allows us to contribute to and promote an important cause.

Our calendar has plenty of events that are just for us, too! From the drive-through holiday gift pickup we did during the pandemic, to gingerbread decorating parties, to Christmas dinner our staff loves to plan a great party! It’s one of the ways we celebrate the hard work we do together.

A partnership of value

Real, transparent, quantifiable value

We believe in a true partnership with our agents. Some of the value we provide is impossible to quantify. How do you place a dollar value on the trust a California buyer will have in a Coldwell Banker Village Green Agent because they’re affiliated with a recognizable brand? Here are a few of the esoteric values Coldwell Banker Village Green Realty provides:

Unparalleled Global, National, & Local Exposure

#1 Most Visited Brand Online

National Television Advertising Campaigns

116 Years of Professional Standards & Practice

96% National Brand Recognition

13% Higher Sales Price Than The NAR Average

Multiple Office Locations Across The Hudson Valley & Catskills

Member of 6 MLS’s: HVCR, CGND, Mid-Hudson, GCAR, HGAR & OD

Robust NYC Referral Network

Most Visited Local Brokerage Site

Non-Competitive Principal Brokers & Managers

Business Planning & Personal Coaching

Some services and tools we provide are quantifiable. We offer agents technology, services and support that bolster their business. Here are the real-world costs of our offerings, based on a very moderate ten listings per year.

CB Village Green Value Market Price

Business Cards, Signs, Sign Riders

As part of our onboarding process we prepare you to do business. Our staff will order custom CB Village Green Realty business cards and sign riders with your information and have them shipped to the office for you. CBVGR standard and global luxury signs are always available for your listings

Fast Start Training Program

Delivered by Broker/Owner Candida Ellis, this one-week, small-group training program introduces agents to CBVGR, the Coldwell Banker brand, and the business of real estate. You’ll leave with a business plan for the year and a road-map for your career in real estate.

Achieve Maximum Productivity (AMP!)

Achieve Maximum Productivity (AMP!) is a productivity training that has boosted the effectiveness of agents nationwide. Participants focus on the critical activities proven to build skills and deliver sustainable results. Using a combination of activities, teamwork and prospecting, highly-engaged participants make solid contacts and book appointments.

CBU Learning Platform & Village Green Trainings

Through The CBU Learning Center and our own trainings we offer important programs that are designed to help you as you progress through your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more. Agents who participate achieve significant business growth.

On-Demand Systems Training

We have a staff member who is dedicated to fielding questions on our systems and tools from agents who need help and need it quickly. They’re available for on-the-fly questions and for scheduled oneon-one and small-group trainings.

The Coldwell Banker Global Luxury Brand

Coldwell Banker is a leader in luxury sales; Coldwell Banker agents sell over $168 million in luxury property daily. Luxury listings need special marketing, attention and exposure. The Coldwell Banker Luxury program offers exposure on ColdwellBankerLuxury.com for both luxury listings and luxury agents, an exclusive Luxury Certification and training program for agents who work in the luxury space, and an online networking site for Global Luxury Certified agents

Coldwell Banker Global Luxury Specialist Certification

We offer the Coldwell Banker Global Luxury Certification course to top-level agents free of charge. As Certified Luxury Specialists agents have enhanced exposure on ColdwellBankerLuxury.com and access to Proxio, an exclusive marketing and social media platform for Specialists only.

Included $650

Included $1000

Included $500

Included $500/year

Included $1000/year

Included $1000/year

Included $500/year

A partnership of value

Lead Router

When it comes to converting internet leads to business, time is off the essence. Our exclusive Lead Router system calls you within seconds of a customer making an inquiry. Leads are routed to you based on the areas and price ranges you prefer to work in.

CRM

A good Customer Relationship Management (CRM) platform is imperative for converting leads to clients. Our CRM allows agents insight into which leads are the most likely to transact, the actions those leads are taking on our websites, and allows for flexible follow-up.

Showing Appointment Center

Our appointment center is open 24/7, saving agents countless phone calls, emails, texts and missed business and providing best-in-class service to our clients.

Office Assistants

Other brokerages recommend personal assistants to low and mid-level agents. Our office assistants do everything those assistants would do. We train them on the systems agents use and how to provide excellent services to your clients. We find that their support is more than sufficient until an agent reaches a top 15 ranking in the MLS.

The Village Green Wizard - Transaction Management & E-Signature

The Wizard is CBVGR’s intranet site; it’s a paperless transaction management system that allows you to create listings and transactions, send documents to clients for electronic signature, order photography and marketing materials, communicate with office staff and management, see who is working on tasks related to your listings and transactions, register for trainings, view our calendar of events and download important information.

Coldwellbanker.com

You and your listings will be featured on ColdwellBanker.com. Coldwell Banker is the #1 most visited real estate brand online. ColdwellBanker.com has 38M yearly visitors (BHHS.com has 32M yearly visitors, Century21.com has 26M visitors and KW.com has 7M yearly visitors).* New leads from your listings are delivered to you via our Lead Router system.

Villagegreenrealty.com

You and your listings will be be featured on VillageGreenRealty.com, the area’s top performing brokerage website. New leads from your listings are delivered to you via our Lead Router system.

Agent Mini-Sites

Impress your clients and attract new ones with a customizable mini-site on our VillageGreenRealty. com. Our staff creates and updates your pages upon request. There’s no set-up hassle and no ongoing Search Engine Optimization, just a customizable online billboard for you and your services.

Included $100/month

Included $150/month

Included $50/month

Included $300/month

Included $70/month

Included $500/listing

Included $150/listing

Included $500/month

Profile Management

We create and update your profiles on important real estate sites like Zillow.com, Realtor.com, Crexi.com and ColdwellBanker.com, and manage your passwords.

Wealth Engine Database Growth

Wealth Engine helps agents find the right prospects to market to, collecting information on property ownership, real estate portfolio value, length in residence, interests, and many other datapoints that identify them as potential homebuyers or sellers. Agents can work with our marketing team to develop a farming list that fits their goals and market niche.

Database Management

We make sure your database is complete and update it across our tools. If you need it for personal marketing, we’ll export it for you and send it to your vendor in a format they can use.

Professional Photography and Matterport 3D Tours

We make the hardest part of listing a property easy. Order a photo and 3D tour package through our intranet with a few clicks - our marketing team will schedule the shoot and provide you with completed assets within 72 hours of visiting your listing.

Listing Quality Control

Your listings will be correct on the most important real estate websites. If they’re not, we’ll contact support and get them fixed. When we’re done, you’ll have a list of links to your listing to share with your clients.

Writing Assistance

If you need help writing your bio, a marketing piece, listing copy, or a social media post, our marketing department will help. Just need someone to proofread? No problem. Included

Automated Digital Retargeting Ads For You

Stay top-of-mind with our automated digital retargeting ads. When consumers visit your page on VillageGreenRealty.com our digital ads are activated. As they travel to other websites, they’ll see your ad.

Automated Digital Advertising For Listings and Sales

Impress and attract sellers with automated digital ads of your listings and sales. We cover one week of advertising to thousands of buyers and sellers, delivered on the websites they’re already visiting; because of our partnership with Adwerx, you can extend the advertising at a discounted rate

Included

Included

A partnership of value

Prospect Square - Email Marketing Solution

Prospect Square is a virtual town square and market data powerhouse, bringing together your contacts and all the ways to reach them into one central hub. It offers creation and delivery of email marketing campaigns, property marketing eBlasts, and Market Reports.

CBVGR E-Newsletter

Our e-newsletter keeps your sphere of influence engaged with you, your business and the area and has an open rate far above the industry standard. We create custom content for our audience and send it out to your database. You receive the responses.

Just Listed/Just Sold Postcards and E-Flyers

Announcing listings and sales to your sphere of influence is a basic of any agent’s marketing strategy. Our administrative staff will place your order and customize postcards for you and send out e-flyers to your sphere of influence on request.

Customized Client Presentations

Listing presentations that are beautiful, professional, and customized to you. Need one customized for a far-off cleint? We’ll create an e-magazine version of your presentation that you can email anytime.

Custom Branding & Design

Our marketing team is available to assist you with custom design for print advertising, cross-media branding, custom signage and anything else you’d like to look great. We offer these services at a steep discount of $25/hour (compared with $75-$150/hour on the open market). Because they know you and they know real estate, the design process is streamlined.

Coldwell Banker Business Advantage

The Coldwell Banker Business Advantage program gives you VIP access to an assortment of products and services designed to assist you in taking your real estate business to the next level. Discounts include such everyday necessities as rental cars, pens and paper, cell phones, printers, and computers - vacations too!

Direct Deposit

Direct deposit helps you get paid faster. Our dedicated team of Transaction Managers processes your paperwork and transactions and pays you via direct deposit to your back account as soon as your file is complete.

Totals

For A New Agent Taking Advantage of Enhanced MAP, Assuming 10 Listings Taken In The First Year

Included $200/month

Included in Basic MAP $500/mailing

Included $50/listing

Included $200/year

$25/hour $2,000/year savings

Included $1000/year savings

Included $50/year

Nominal MAP Fee

$42,140/ year