Oasis - Brand manual by Samuel Riggio

Brand Manual. Corporate Brand Identity Manual for Oasis - Agriturismo Projected and designed by Samuel Riggio

Real Food is life.

Corporate Identity? Have a Look when Image meets Design.

Table of content Corporate Design Manual SECTION 1

INTRODUCTION � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 04

SECTION 2 |

CORPORATE LOGO � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 06

SECTION 3 |

CORPORATE TYPOGRAPHY � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 14

SECTION 4 |

CORPORATE COLOR SYSTEM � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 24

SECTION 5 |

CORPORATE STATIONERY � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 26

SECTION 6 |

CORPORATE IMAGES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 32

Corporate Identity? Have a Look when Image meets Design.

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Logo Introduction Sketching process THE DESIGN GUIDELINES This brand identity was designed for an Agriturismo called Oasis. After collecting various mood boards, research and various initial sketches focused on some highlights for a farm including genuineness, representing it with the hen, the fundamental animal species from its genuine and daily products and the passion for food reproduced with our main tool to eat, the fork. These highlights have merged into one compact, simple but meaningful form using a „monoline“ style to give it a vintage touch. Questa brand identity è stata progettata per un Agriturismo chiamato Oasis.Dopo aver collezionato varie mood board, le ricerche e i vari sketch iniziali si sono soffermati su alcuni punti salienti per un agriturismo tra cui la genuinità, rappresentandola con la gallina, la specie animale fondamentale dai suoi prodotti genuini e giornalieri e la passione per il cibo riprodotta con il nostro utensile principale per mangiare, la forchetta. Questi punti salienti si sono fusi in un unica forma compatta, semplice ma significativa utilizzando uno stile “monoline” per dargli un tocco vintage.

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The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications

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Logo Introduction - Logotype THE FULL LOGOTYPE

LOGO INTRODUCTION

The Design.Inc Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

It has a particular relationship with the Design.Inc name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol.

THE FULL LOGOTYPE

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.

3 LOGOTYPE DARK VERSION

2 THE FULL LOGO TITLE

4 LOGOTYPE LIGHT VERSION

RECOMMENDED FORMATS:

.eps | .ai | .png | .jpg | .tiff

ATTENTION:

Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Design.Inc Trademark Licensing if you have any questions or need further help.

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Logo Introduction - Landscape version LOGO CONSTRUCTION & CLEARSPACE It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element

LOGO DIMENSIONS

Full Logo

CLEARSPACE

Full Logo

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

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or message can be positioned in relation to the mark.of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

Application on background

Colored Light version 1

Colored Dark version 1

Black & White version 1

Logo Application Guidelines MINIMUM LOGO SIZES Full Logo Minimum Size: 12mm x 5 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

Size: 5 x 5 mm Size: 10 x 10 mm Size: 17.5 x 17.5 mm Size: 24 x 24 mm

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Logo Introduction - Vertical version LOGO CONSTRUCTION & CLEARSPACE It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element

LOGO DIMENSIONS

Full Logo + Alternate creative version

CLEARSPACE

Full Logo

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

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or message can be positioned in relation to the mark.of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

Application on background MINIMUM LOGO SIZES Full Logo Minimum Size: 7,5 x 5 mm

Colored Light version 1

Colored Dark version 1

MINIMUM LOGO SIZES Full Logo Minimum Size: 7,5 x 5 mm

Colored Light version 2

Colored Dark version 2

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Incorrect Logo Application LOGO IMPROPER USE IT - We encourage you to become familiar with the primary uses of primary Oasis logo and Oasis wordmark. The integrity of the logo must be respected at all times. Donâ&#x20AC;&#x2122;t stretch, condense or otherwise alter or manipulating it. Any modification of the logo confused its meaning and decrease its impact.

EN - We encourage you to become familiar with the correct uses of primary Oasis logo and Oasis wordmark. The integrity of the logo must be respeacted at all times. Donâ&#x20AC;&#x2DC;t stretch, condense or otherwise alter or manipulating it. Any modification of the logo confuse its meaning and decrease its impact.

RULES USAGE (1/2) 1. 2. 3. 4. 5. 6. 7. 8.

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Do not re-create or retype the words. Do not stretch or alter our logo in any way. Do not change our logo color. Do not place the logo into a shape. Do not use effects or outline. Do not place the logo into flat images/objects Do not apply the colored version into a black background. Do not rotate or alter the logo.

Incorrect Logo Application

RULES USAGE (2/2) 9. Do not changing the distances between Icon and logotype. 10. Do not changing the kerning between letters. 11. Do not place the black logo version into a image. 12. Do not place a shape to make the logo visible into a image. 13. Do not apply the colored version into a packaging. 14. Do not place any type of objects behind the logo or logotype.

10.

13.

14.

11.

12.

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Corporate Font Secondary Font Font Hierachy

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The Primary Font and history

Chillvornia 01. DESIGNER : MARTYPE CO

THE FONT CHILLVORNIA is a family sans serif font designed with carefully handcrafted. Also suitable for branding, T-shirt, Wedding Invitation, Classic Design, Logotype, and any project. With two style make you easier to design everythings; from the touch vintage. CHILLVORNIA Ă¨ un font sans serif della famiglia progettato con cura artigianale. Adatto anche per il marchio, T-shirt, Invito a nozze, Design classico, Logotipo e qualsiasi progetto con uno stile vintage.

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Corporate Font Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in Designs communications. We have selected Chillvornia and Helvetica Display now, which helps inject passion, genuineness and enthusiasm into the entire Designs, as the primary and secondary corporate typefaces.

CORPORATE FONT CHILLVORNIA DESIGNER : MARTYPE CO

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The Primary Font and history TYPE EXAMPLES CHILLVORNIA

Chillvornia Regular

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Numbers

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Corporate Font Primary Font Secondary Font Font Hierachy

now

helveti 18 // 34

The Secondary Font and history

Helvetica

01. Now DESIGNER : MONOTYPE ST

ica -

THE FONT

Helvetica® Now is a new chapter in the story of perhaps the best-known typeface of all time. Available in three optical sizes—Micro, Text, and Display—every character in Helvetica Now has been redrawn and refit; with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This is not a revival. This is not a restoration. Helvetica® Now è un nuovo capitolo nella storia di forse il carattere tipografico più conosciuto di tutti i tempi. Disponibile in tre dimensioni ottiche, Micro, Text e Display, ogni carattere in Helvetica Now è stato ridisegnato e rimontato; con una varietà di alternative utili aggiunte. Ha tutto ciò che amiamo di Helvetica e tutto ciò di cui abbiamo bisogno per la tipografia oggi. Questo non è un risveglio. Questo non è un restauro.

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The Secondary Font Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in Designs communications. We have selected Chillvornia and Helvetica Display now, which helps inject passion, genuineness and enthusiasm into the entire Designs, as the primary and secondary corporate typefaces.

CORPORATE SECONDARY FONT HELVETICA NOW DESIGNER : MONOTYPE STUDIO

THE FONT The planning and design for HelveticaÂŽ Now began in December 2014, with the goal of creating a Helvetica that addresses the needs of todayâ&#x20AC;&#x2122;s designers and creatives. Helvetica Now was a collaborative effort involving dozens of designers and engineers in the Monotype Studio.

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The Secondary Font and history TYPE EXAMPLES CHILLVORNIA

Helvetica Now Bold

Medium

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Figures

Special Characters

! “ § $ % & / ( ) = ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ 21 // 34

Tipography and Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. La gerarchia tipografica è un‘altra forma di gerarchia visiva, una sotto gerarchia di per sé in un progetto di progettazione generale. La gerarchia tipografica presenta caratteri in modo che le parole più importanti vengano visualizzate con la massima incisività, in modo che gli utenti possano scansionare il testo per ottenere informazioni chiave. La gerarchia tipografica crea contrasto tra gli elementi.

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CONTENT TEXT AND INNER HEADLINES

This text is reserved for copy text and huge text amount. Take it, use it. Helvetica Now Display Regular 6 pt Type / 9 pt Leading

This text is reserved for copy text and huge text amount. Take it, use it. Helvetica Now Display Regular 8 pt Type / 11 pt Leading

FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS.

Helvetica Now Display Bold - Capital Letters 10pt Type / 10pt Leading

Typography and Hierarchy HEADLINES AND TYPOBREAKS

MUCH MORE THAN AN INTERESTING HEADLINE!

Helvetica Now Display Bold - Capital Letters 16pt Type / 16pt Leading

Super.Headlined Helvetica Now Display Bold 48pt Type / 30 pt Leading

Spectacular. Helvetica Now Display Bold 62pt Type / 48 pt Leading

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The Corporate Colors Primary Color System Secondary Color System

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The Corporate Color System and Color Codes PLAYFUL COLOR SYSTEM The primary color is a dark brown, we recommend use this one to replace the black to give an aspect more close to agriculture and food with a light contrast. The secondary color is a Ochre Yellow used to emphasize the contrast of the Sun in his roundness and to communicate energy and relax. The background color is a Light Beige used to replace the white, it recall the genuity and purity of food.

PRIMARY COLOR DARK BROWN

COLOR CODES CMYK : Pantone : RGB : Web :

C068 M054 Y056 K069 419 C R026 G026 B026 #1A1A1A

PANTONE 419 C uncoated COLOR TONES

100 %

The primary color is a dark brown, we recommend this one to replace the black to give an appearance more close to the agriculture and food with a light contrast. The secondary color is in Ocher. The background color is a Light beige used to replace the white, it recall the genuity and purity of food.

Explanation: The Oasis Company has three official colors: Yellow, Dark Brown and Light Beige. These colors have become a recognizable identifier for the company.

SECONDARY COLOR YELLOW OCHRE

COLOR CODES CMYK : Pantone : RGB : Web :

C005 M030 Y096 K001 P14-7 U R242 G174 B015 #F2AE0F

Usage: Use the primary as the dominant color and second one to emphasize and contrast. We suggest using the light beige color to replace a empty white.

COLOR CODES CMYK : Pantone : RGB : Web :

C003 M006 Y012 K000 P3-9 U R245 G235 B224 #F4EDE0

60 %

40 %

20 %

PANTONE P 14-7 U uncoated COLOR TONES

100 %

BACKGROUND COLOR

80 %

60 %

40 %

20 %

PANTONE P 3-9 U uncoated 25 // 34

Get the Look. Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement

Real Food is life. Designed by Samuel Riggio

Corporate Stationary The Company Letterhead The Company Business Cards The Envelope Logo Placement

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The Corporate Stationary THE COMPANY LETTERHEAD

Explanation: Approved layouts with the primary elements of the Oasis stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of Oasis company.

adress 00178 Milano - Italia tel. +39 320 68 66 887 fax +39 320 68 66 887 website www.oasisfood.com

Recipient Name 00178 Milano Italia, SE1 5JT

adress 00178 Milano - Italia tel. +39 320 68 66 887 fax +39 320 68 66 887 website www.oasisfood.com

Thursday 23 April 2019 368GT How to design a letterhead

Dear Antonio Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum, just a placeholder. Best Regards

Recipient Name 00178 Milano Italia, SE1 5JT

Thursday 23 April 2019 368GT How to design a letterhead

Marco Rossi - Co Owner

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PARAMETER Dimensions 297 x 210mm DIN A4

Best Regards

DOWNLOAD LINK Link http://www.company.com/cd/letterhead.zip

Marco Rossi - Co Owner

Agnis magnatem sin rectibustium vernam verspe consed et aci idebis dolor adipidelecae sit hil essunti beribus aute lati tem est doluptas volut, sunt quo ium etur, sint.

Weight 120g/m Uncoated white Print CMYK

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The Corporate Stationary THE COMPANY BUSINESS CARDS

Explanation: Approved layouts with the primary elements of the Oasis stationery system for business cards.

Usage: The business cards will be used for all official contact and communication of Design.Inc company.

PARAMETER Frontside

Dimensions 5,5 x 8,5mm

Backside

Weight 350g/m Matt Uncoated white Via Kennedy 25 00178 320 68 66 887 www�oasisfood�com

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Print CMYK

The Corporate Stationary THE COMPANY ENVELOPE

PARAMETER

Explanation: Approved layout with the primary elements of the Oasis stationery system for envelopes.

Dimensions 297 x 210mm DIN A4

Dimensions 220 x 110 mm

Weight 120g/m Uncoated white

Weight 400g/m Uncoated white Pritnt CMYK

PASQUALE CIRILLO VIA CARLO PISACANI 89822 SERRA SAN BRUNO VV AG RITURISM

Print CMYK

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Corporate Image Colored Image Blending Modes and Options

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The Corporate Image THE CORPORATE IMAGE

Explanation: This is the correct use of the logo with images with 2 different variation.

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