A I R L I N E S
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Table of content.
Corporate Design Manual SECTION 1
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SKETCHING PROCESS
PAGE 04
SECTION 2
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LOGOTYPE CONSTRUCTION AND CLEARSPACES
PAGE 06
SECTION 3
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RESPONSIVE & APPLICATIONS
SECTION 4
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INCORRECT LOGO USAGE
SECTION 5
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PRIMARY TYPOGRAPHY
PAGE 12
SECTION 6
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SECONDARY TYPOGRAPHY
PAGE 16
SECTION 7
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CORPORATE COLOR SYSTEM
PAGE 20
SECTION 8
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CORPORATE STATIONERY
PAGE 22
SECTION 9
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CORPORATE IMAGES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � PAGE 32
PAGE 8
PAGE 10
01
Sketching process.
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Transglobal Airline Company - Brand Identity
Sketching process
01. The concept The excellent international airline, born from the merger of several companies. The new communication must not take into account neither the previous brands nor the nationality, aiming more than anything else to the perception of internationality. I started the work initially with a deep research of brand metaphors and attributes to apply, which I came up with a good metaphor which synthesizes visually the structure of a plane (the Airplane Body and his Tail) and an attribute of union, between the words “trans” and “global” (period of transition moving to international), the union it‘s because the company born from the merger of several companies, represented with a typographic ligature between the G and S.
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02
Logo guidelines & clearspace.
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Logotype Versions Reccomanded Formats .eps | .ai | .png | .jpg | .tiff
01. The concept
01. Logo Construction
The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without reading the company‘s name. The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without the need to read the company‘s name.
02. Logo Clearspace
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03
Responsive & Application.
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01. Application on Backgrounds
Colored Dark v1
Colored Light v1
Black and White v1 and 2
02. Being proudly Responsive Size: 5 x 5 mm Full Logo Minimum Size: 12mm x 5 mm
Size: 12 x 5 mm Size: 18 x 8 mm
Logo Symbol Minimum SIze:5 mm x 5 mm
Size: 28 x 12 mm
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04
Incorrect Logo Usage.
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01. Rules usage 1. Do not stretch or alter our logo in any way. 2. Do not change our logo color. 3. Do not place the logo into a shape. 4. Do not use effects or outline. 5. Do not place the logo into flat images/objects 6. Do not apply the colored dark version into a black background. 7. Do not rotate or alter the logo. 8. Do not apply the colored version into a packaging. 9. Do not apply white version in the accent color. 10. Do not change the space or the kerning between the objects/ letters.
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05
Primary Typography.
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Primary Typography Who design it? Indian Type Foundry
01. Poppins‘s story Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre. Many of the Latin glyphs (such as the ampersand) are more constructed and rationalist than is typical. The Devanagari design is particularly new, and is the first ever Devanagari typeface with a range of weights in this genre. Just like the Latin, the Devanagari is based on pure geometry, particularly circles. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color. The Devanagari base character height and the Latin ascender height are equal; Latin capital letters are shorter than the Devanagari characters, and the Latin x-height is set rather high.
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Extra Bold
Bold
Semibold
A B C D E F G H I J a b c d e f g h i j
K L M N O P Q R S T U V W k l m n o p q r s t u v w
X x
Y Z y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Figures
0
1
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3
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Special Characters
! “ § $ % & / ( ) = ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹
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06
Secondary Typography.
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Secondary Typography Who design it? Christian Robertson
01. Robotoâ&#x20AC;&#x2DC;s story Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesnâ&#x20AC;&#x2122;t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types. This is the regular family, which can be used alongside the Roboto Condensed family and the Roboto Slab family.
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Bold
A a
B b
C c
D d
E e
F f
G g
H h
I J i j
K k
L l
M m
N n
O o
P p
Q R q r
S s
T t
U u
V v
W w
X x
Y y
Z z
Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Figures Special Characters
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! “ § $ % & / ( ) = ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹
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07
Corporate Colors System.
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Pantone 7548 C (Primary) CMYK : Pantone : RGB : Web :
C000 M030 Y090 K000 7548 C R230 G190 B060 #E5BC3B
PANTONE 419 C uncoated
Pantone 419 C (Background) CMYK : Pantone : RGB : Web :
C070 M055 Y055 K070 419 C R026 G026 B026 #2B 2B 2B
Dark BG (Secondary) CMYK : Pantone : RGB : Web :
Light Background
C060 M045 Y045 K035 // R095 G095 B090 #5D5D5D
Light BG (Background) CMYK : Pantone : RGB : Web :
C005 M005 Y005 K000 // R245 G240 B240 #F4F2F1
PANTONE 7548 C uncoated
Dark Background
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Corporate Stationery.
Company Letterhead Dimensions 297 x 210 mm DIN A4 Weight 120g/g uncoated white Print CMYK
Download Link dropbox/letterheadtransglobal Print Preview in scale 1:2
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Company Business Card Dimensions 55 x 85mm Weight 350g Matt Uncoated White
Back View - Print preview in scale 1:1
Print CMYK
Download Link dropbox/businesscardtransglobal Front View - Print preview in scale 1:1
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Company Envelope Dimensions 220 x 110 mm DIN A4 Weight 120gm / Uncoated white
Cover Envelope - Print Preview in scale 1:3
Print CMYK
Download Link dropbox/companyenvelopetransglobal Inner Envelope - Print Preview in scale 1:3
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Company ID Badge Card Dimensions 85x55 mm Weight 350g Matt Uncoated White Print CMYK
Download Link dropbox/idbadgetransglobal Front View - Print preview in scale 1:1
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09
What it will be?.
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