ABC Park
Investors Deck
TABLE OF CONTENTS
Introduction Vision And Mission Situation Analysis Services Market Players Market Overview Marketing Strategies Implementation Schedule
Site Description Our Team Financials Funding Exit Strategy Contact Us
INTRODUCTION •
Amusement parks are a popular form of entertainment all around the world. These parks see a greater footfall than any other tourist attraction.
•
Every year, millions of people flock to amusement parks during the summer, winter and any other holiday. They’re a source of joy for people of all age groups.
•
Our upcoming project ABC Parks is a place with attractions made up of rides, such as roller coasters and water rides accompanied with different types of recreational activities, accommodation facilities, restaurants and other entertainment factors.
“If ABC is still your favourite sight, then ABC Park with all the possible amenities is an unquestionable visit.”
VISION AND MISSION
Vision We want to become a must visit place for people of all age groups who are looking for short vacations.
Mission We aim at making holidays of our guests an unforgettable experience by providing them an exclusive package of entertainment which will refresh their soul.
Problem - Single Entry Fee Offering Unlimited Rides Solution - Entry Fees For The Water Park; For Other Activities Pa Only For What You Need
Problem - Safety Issues And Management Of The Crowd Solution - Periodical Check-ups Will Be Conducted; Adequate N Of Staff Will Be Hired Problem - Different Entry Fees During The Weekends And Festive Season Solution - Same Prices Throughout The Year Problem - Lack of availability of amusement parks in M.P. Solution - From June 2016, Population Of M.P. Will Have Amusement Park In Their State
SITUATION ANALYSIS
SERVICES
OTHER OTHER ACTIVITIES
WATER PARK
ROLLER COASTER
This includes: •Rock Climbing •Paint Ball •Video Gaming Zone •ZIP Line (Flying Fox) •9D Theatre •Ice Rink
HOTEL / RESORT
RESTAURANT
MARKET PLAYERS
MARKET OVERVIEW Expected to grow at CAGR of 20% over the next five years and is expected to reach Current Population
1.26 billion 150 Amusement Parks INR 25 Bn
Indian Amusement Park Business
60 Bn INR 1,675 Bn
INR
global amusement
park segment Amusement parks in India attract over 30 million visitors annually.
Latest data from census 2011 shows that around 41 percent of India's is below the age of 20 years. According to The Times of India, half of the population is in the 20-59 age group while 9 percent is above the age of 60.
50%
of
the population is in the 20-59 age group
MARKETING STRATEGIES
Cinema Slide Print Media Look Walkers Tie-ups And Sponsorship Mall Activation
Radio Campaign Outdoor Hoardings Social Media SEM/PPC Affiliate Marketing
IMPLEMENTATION SCHEDULE 01
Acquired Land Water Slides and Roller Coasters have been ordered
02
Water Park will commence from June,2017
03 04
05
Tnc Approval for Hotel in November, 2017 Roller Coasters and other activities will commence from December,2017
SITE DESCRIPTION The proposed amusement park is situated on a plot of land measuring
164000 sq. ft.
The division of each part regarding square feet is as follows:
1 banquet hall and hotel area 34000 sq. ft
Roller coasters rides 80000 sq. ft
Water park
50000 sq. ft
35998.81 Sq. Ft. Plot will be for parking and other activities
OUR TEAM
XYZ SHARMA CEO And Director He is a highly professional and confident person with an experience of 7 years of working at the managerial level. His experience includes working with Citymax Hotel, Dubai and the famous Malls of Indore (i.e. Treasure Island Mall and Central Mall). His skills includes managing staff, administration and overall structure, forming strategies for increasing footfalls and revenue growth, analyzing market trends and ensuring customer satisfaction.
ABC JAIN CEO And Director He is a highly professional and confident person with an experience of 7 years of working at the managerial level. His experience includes working with Citymax Hotel, Dubai and the famous Malls of Indore (i.e. Treasure Island Mall and Central Mall). His skills includes managing staff, administration and overall structure, forming strategies for increasing footfalls and revenue growth, analyzing market trends and ensuring customer satisfaction.
FINANCIALS Particulars
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
30,928,838
78,208,813
105,924,457
Direct Costs
4,564,200
5,020,620
4,798,332
Gross Profit
26,364,638
73,188,193
101,126,125 134,907,106
180,195,610
EBIDTA
20,700,638
66,429,793
93,111,085
126,090,562
170,497,412
NPAT
8,062,512
14,924,075
38,398,906
65,535,371
99,950,448
140,185,271 186,001,592 5,278,165
5,805,982
5th year Projection
FUNDING Total Investment INR 100 Mn
Required Investment INR 235 Mn
Owners Fund
Seed Fund
• Purchase of Water Slides • Purchase of Roller Coaster • Construction of Hotel Building
• Ongoing Research • Working Capital • Maintenance cost of Slides and Ride • Organizational And Marketing Expenses
EXIT STRATEGY
Option 1
Although using ultraconservative approach for preparing Financial Model we are able to estimate that company will generate excessive cash flow, through which company will able to pay the investors at the time of exit.
Option 2
Recapitalization can be an option. This will allow us to pay off to the existing set of investors, thus allowing the company to get out from their investment.
Option 3
Merging with a similar company, or being bought by a larger company is always a better option to exit. This is a win-win situation when bordering companies have complementary skills, and can save resources by combining.
Option 4
In the near future, the managers/staff who wish to stay in the business may take over the investors with replacement capital from other sources of investment or business profits.
THANK YOU
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