1.0 EXECUTIVE SUMMARY 1.1INTRODUCTION Jewellery
is
considered as precious ornaments for every woman in India which brings
out
beauty
and
making
one
stand
out.
Gold
and
diamond Jewellery have been worn by nobility, kings and queens for centuries, highlighting their features and reflecting their regal nature. This tradition still exists in Indian culture to wear Jewellery. Every Indian woman likes to wear Jewellery whether it is gold, silver, diamond, pearls or any other metallic items available in market. Especially the women in West Bengal are very much fond of wearing Jewellery to adorn them. Indians purchase gold Jewellery without second thought about rising gold prices, buying ornaments for different occasions. Every piece of Jewellery worn by the Indian women has certain significance, for instance a mangalsutra signifies that the woman wearing it is married. Jewellery is gifted on most auspicious occasions in India. Women are gifted gold Jewellery for different phases in life, with each gift showcasing a socially significant event. For example, rings are generally presented at birth, chains when they come of age, necklaces and bangles before
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