Investor Deck
Introduction Introduction
THE FLOW
Mission Mission & & Vision Vision The The Management Management Team Team
Marketing Marketing Strategies Strategies
Situation Situation Analysis Analysis
SWOT SWOT Analysis Analysis
Product Product Overview Overview
Financials Financials
Process Process Flow Flow
The The Ask Ask
The The Market Market
Exit Exit Strategy Strategy
Competitors Competitors Competitive Competitive Edge Edge
Introduction Plodding through the streets of your locality after work on a wet evening, trying to find a dry cleaner that can iron your shirts to perfection is no one’s idea of amusement. Have you imagined what it would be like to do your laundry and dry cleaning with your mobile instead?
aLine is not a laundry company, it is a network of laundry companies. We are a self-governing, professional network which understands your requirements and co-ordinates with other laundry companies on your behalf. You just need to sit back and make the most of your time which you would otherwise spend on laundry.
Our customers will always be our main concern, as they are the only motive for our existence.
Vision Our vision is to exceed the expectations of the customers; in quality of laundry service, and to give them an affordable option of quick, clean and convenient service.
Mission aLine’s mission is to provide the customers with the most pleasant and convenient laundry experience.
Values
We will stay a customer and market oriented organization, continually offering value added services.
FOUNDER He is a Detail-oriented Treasurer with 4 years of full time experience in banking and finance. He is Strategic thinker with comprehensive understanding in corporate cash management, trade finance, payment processing, forecasting, and financial reporting. He has the ability to demonstrate streamline processes while collaborating with multiple business units and departments in the company.
THE TEAM
Managing Director
Organizatio n Structure:
Finance Manager
Marketing Manager
Operational Manager
Technical Manager
Programmer
SITUATION ANALYSIS
Issue of missing and stained clothes: One of the challenges that we may face is; issue of missing and stained clothes. There is a possibility that; the clothes can be misplaced or stained by our registered laundries.
Meeting up with delivery time: There is a stage of growth in our business; that, we may be faced with the challenge of; meeting up with the delivery time, in any particular area or all the areas..
Sourcing for clients: One of the challenges, which we are likely going to face is, the challenge of attracting customers; as there are many other established competitors.
We will ensure; that there remains a minimum possibility of misplacing or staining a the clothes, by making some rules for the registered laundries.
We will ensure that we take orders; only; if it can be picked up & delivered on specified time and date.
We will ensure that we take orders; only; if it can be picked up & delivered on specified time and date.
PRODUCT OVERVIEW With aLine app, every person’s dream will become a reality. You just need to Book through our dedicated iPhone, or Android app. The laundry service provider will pick up your cleaning at a time you choose, clean it and bring it back to you wherever and whenever you want. The payment of services can be done through cash on delivery or online modes of payment. The company will settle its payment and commission from affiliated service providers at the end of each month.
THE PROCESS FLOW
Ste p
Register yourself on our website or application and login from your email.
2
Ste p
1
Download the application of aLine from play store / apple store or go to our website.
THE PROCESS FLOW
Ste p Earn points by either referring aLine to your friends and relatives or earn points according to the services you have taken. Redeem these points in your next service.
4
Ste p
3
Request for pickup, your clothes will be picked up by the best suited laundry; affiliated with us in your location, give your clothes, sit back, relax and track your order. Receive your clothes at the specified time.
THE MARKET
DUBAI The commercial laundry industry is closely tied to the fortunes of the hospitality sector. A survey by MECTW revealed commercial laundry businesses in contract with a hotel, services 1500 pieces linen on a weekday. And, the weekend laundry output is over 2000 pieces of linen on an average.
GCC According to research conducted by the Middle East Cleaning Technology Week (MECTW) team with industry experts, the laundry service industry is expected to grow 20% over 2015.
THE MARKET
SAUDI ARABIA Local companies’ turnover is expected to see 6% CAGR over forecast period to reach SR1.9 billion in 2018.
UK
The growth in laundry service is calculated using inflation & other growth factors that relate to laundry. Table 2.12 and 2.13 show the annual cost per resident & annual revenue based on demand for laundry. The annual cost per resident is higher for the private residential market compared to the public. The private residential auxiliary service market is expected to contribute to 91% of the
THE MARKET
US By 2015, revenues of dry-cleaning & laundry services in the United States are projected to reach approximately 8.63 million U.S. dollars. The US laundry facilities & dry cleaning services industry includes about 33,000 companies with combined annual revenue of about $11 billion. The industry includes about 22,000 companies that provide retail laundry and dry cleaning services and account for about 70 percent of industry revenue, and about 11,000 companies that operate laundromats and account for the remaining 30 percent of revenue.
COMPETITORS In the current market we have to face many competitors who has strong market share and customers are loyal to them. These competitors have captured a large market and they have a great constancy from customers. Our competitors are as follows:
COMPETITIVE EDGE Our business is modeled in a way where it makes it easy for us to expand much faster from our competitors as our operating costs are much lower. We do not actually own a laundry nor a van. The pricing for our services will be affordable as compared to our competitors. Our commitment will be to extend the highest level of courtesy and service to our clients and customers. We will provide qualitative services to our customers.
MARKETING STRATEGIES Online Marketing Strategies
Print Media
Networking/ Relationship Marketing
Social Media
Email Marketing
Pay Per Click
Mobile Marketing
Televisio n
Promotional Marketing Strategies
Radio
Guerrilla
Discount Coupons
Refer A Friend
Value Added Services
Offline Marketing Strategies
SWOT
Quick & convenient Reasonable prices
Competition from already established competitors
User friendly interface
Less experience than competitors
Well thought out business model; addressing market demand
Limited marketing budget
s
Participation in steadily growing industry Large target market Consistent market demand due to recurring need to clean the clothes
Future/potential competition from large franchised business The development of lower maintenance fabric & clothing may reduce demand or negate the need for some services
FINANCIALS Projected Profit & Loss
Net Profit & Gross Margin
$9,000,000 $8,000,000 $7,000,000
Axis Title
$6,000,000
Particulars
$5,000,000 $4,000,000
Net Profit Margin
Gross Margin
$3,000,000
Year 1
0%
51%
$2,000,000
Year 2
34%
67%
Year 3
32%
68%
Year 4
34%
62%
Year 5
36%
55%
$1,000,000 $0
Year 2
Year 3
Year 4
Year 5
THE ASK Launching of Mobile Application based on IOS & Android
Ongoing Research & Development
aLine is seeking an investment of $210,000. Proceeds will be used for:
Working Capital
Organizational Expenses & Marketing Expenses
Preferred Exit
EXIT STRATEGY
The two most likely exit strategies for aLine will be: Takeover by major players like Getlaundry etc. Funding through initial public offer for providing fund to investors.
We at aLine are committed to quality service and its viability. The following sections will outline the company’s exit strategy, shown as in both a preferred scenario and a forced scenario.
If the business is very successful, Management may seek to sell the business to a third party for the significant earnings. Most likely, the company will merge with another organization that provides similar services.
Forced Exit If clients do not meet the projected expectations, the company will implement its forced exit strategy. We will sell our business to third parties who may work at the same profile business.
Consulting Company :
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www.infocrest.in contact@infocrest.in infocrest.finweb +917471123307
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