Meet the Entrepreneurs
Paint the Music November 2013
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CONTACT INFORMATION
paint the music
Creating your own music through painting Narek Hayrapetyan, Armenia
CHALLENGE People all around the world love playing music and using it as a means to express themselves. Yet not everybody has access to formal musical education and the chance to learn how to play an instrument.
“I WANTED EVERYBODY TO BE ABLE TO CREATE THEIR OWN MUSIC.”
IDEA
Yerevan, Armenia
+374 95 53 35 37
narek.hayrapetyan@mlab.am /paintthemusicapp
BUSINESS MODEL The application developed by Narek and his colleagues is set up for people of all ages, with different backgrounds and musical tastes. Most importantly, Paint the Music helps children and teenagers to enhance their musical abilities from an early age on. The first version of the application – a free trial version for iOS for tablet and smartphone devices – was launched in October 2013. The strategy is to attract as many users as possible with the first free version, who might then purchase additional features such as new instruments (cello, piano, violin, etc.), which are integrated into the second version. Paid advertisement will serve as a second channel to generate income.
Narek Hayrapetyan, together with a team of four people from the mLab in Armenia, came up with the idea of using painting as a tool to transform musical notes into visual art while preparing for the 2013 Microsoft Imagine Cup. Surrounded by mLab ECA’s entrepreneurial and innovative spirit, Narek and his team brainstormed until they came up with this challenging idea: what if we could paint the music? The team began to design a mobile application that allowed users to compose music simply by drawing with their fingers on the touch screen of a device. The prototype won the second prize at Armenian finals of the Imagine Cup. With the technical support and valuable mentoring from the mLab, they managed to transform the idea into an application a few months later, before the first version of Paint the Music was launched in October 2013. Currently, the team is adding more features to the application and is undertaking all efforts to have the second version ready by the first half of 2014.
“WHAT IF WE COULD PAINT THE MUSIC?”
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