Aftermarket - January 2013

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EDITORIAL Show Is In

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ith the average age of vehicles on road increasing, and fewer newer vehicles coming on roads, the average owner is a wary one. A reason for the aftermarket segment to proliferate. More and more owners are perpetually in a quest to make their vehicle snazzier. And this is not restricted to only bikes. Even owners of the lower medium category of cars are known to turn to the aftermarket dealers to give their droopy vehicle a face-lift.

Our cover story this month reflects the evolving change in this booming industry. While those owning high-end bikes and cars are the most obsessive customers, the aftermarket industry too doesn’t lack in catering to this segment.

Add to this the OEM dealerships who are becoming highly aggressive to offer post-warranty service work. The leaner dealer population has been pretty successful in advertising over the past few years and is focusing on growing its aftermarket business. Because that is where the return customers are and also the money. One can attribute OEM success to several factors – prepaid service plans, more aggressive service programs and more electronic engagement with customers – all which goes into making it a highly resourceful business.

In order to manage this rising demand, several aftermarket providers and dealerships are turning to more advanced diagnostic technology tools. Either imported or exclusively manufactured, the complexity of vehicles in terms of computers and wires is making it compulsory to have a PC for diagnostics.

The Internet has also impacted the way the automotive industry interacts with its customer base. A majority of all automotive sales start with some type of research online — from detailed searches for product and pricing information to simple searches for dealer location and phone number. Every manufacturer and seemingly every retailer have a website and conduct more customer interactions online every day.

Comments can be sent to am.editorial@network18publishing.com

JANUARY 2013 AFTERMARKET

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NEWS

CONTENTS NEWS

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10 Magneti Marelli To Beef Up Presence In Aftermarket 11 Yamaha Begins Stopwatch Servicing 14

14 Tata Motors Wants A Showroom Experience 15 A Study On The Global SSBR Market

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COVER STORY 18 Get Your Kicks: Aftermarket has an array of customisation options on offer for premium vehicle owners.

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FOCUS 28 The increasing popularity of Carzonrent, has buoyed it to take the service ‘to the masses’.

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Be it in terms of performance or mere looks, tuning your vehicle is in 18

26 Interview Sandeep Singh of TKM speaks.

28 Focus Carzonrent is going mass.

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INTERVIEW 26 Sandeep Singh of TKM explains the logic of expanding to semi-urban and rural areas.

INTERVIEW 32 Naveen Chopra of Vodafone Business Services believes in Machine to Machine.

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NEWS

Magneti Marelli To Beef Up

Presence In Aftermarket Jagdev Kalsi & Nabeel A Khan

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agneti Marelli, Fiat’s component arm, is seeking to tap after-sales opportunity in India. The company plans to set up a nationwide distribution network and also introduce its flagship garage model Checkstar. The organized aftermarket has seen much activity in the country recently with players like Bosch and Delphi vying to cut their share from the expanding pie. Magneti Marelli started its Indian operations as OE supplier in 2007 and had a negligible aftermarket presence. However, the company clocked a turnover of `800 crore last fiscal and expects to close at `1,100 crore this fiscal.

In 2013, Magneti Marelli is planning to build its way into the aftermarket arena and work on its presence in independent aftermarket. To start with, the company has plans to set up a countrywide dealer network for parts distribution.

Magneti Marelli is on the lookout for regional non-exclusive distributor network in the beginning. “At this point of time, parts-distribution plan is under finalization. Eventually we’ll go through a distribution network model. Since we are looking at non-exclusive distributors, you need regional players to help you to establish this network,” said Saju Mookken, MD and Country Manager at Magneti Marelli.

Although Magneti Marelli operates out of seven JVs with eight manufacturing plants in India, it is not ruling out the possibility of importing parts from its global hubs that can strengthen the

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company’s Indian aftermarket portfolio.

Cofab, the company’s infamous shock-absorber brand, with a production facility in Pune, will be the first to come to the Indian independent aftermarket owing to the component’s consumable nature. “Shock absorber has a different end life and therefore the highest potential in the aftermarket.

We already supply shock absorbers to some companies,” said Saju. Validating the worldwide market expanse in shock absorbers, Saju added that Magneti Marelli has about 70 percent share in the shock absorber business in the Brazillian aftermarket and that it produces more than four million shocks and struts for Latin America alone. In India, Magneti Marelli has recently upped manufacturing capacity to 5.2 million pieces per year from three million.

Realizing the success of shockabsorbers, Magneti Marelli plans to follow this with the launch of its entire products portfolio. The company is evaluating introducing traded parts like lighting and other components that have higher consumption. It has set its sights on tripling revenues in three years and is scouting every opportunity.

Mookken hinted that Magneti Marelli might restrict initial trade operations from its Gurgaon office. “We have a 100 percent owned company, Magneti Marelli India Pvt Ltd, wherefrom we can trade parts which is limited now. This could form an independent aftermarket distribution too.”

The introduction of Magneti Marelli

in independent aftermarket alongside Fiat’s plans to launch new vehicles and plans to introduce global brands reveals the group’s serious intent towards the Indian market.

Introduction Of Checkstar Considering the existence of multibrand service centres in the country, Magneti Marelli will also bring in its Checkstar brand to India. Under Checkstar, the company runs franchisee garages and provides technology like training, manuals, database, helpline and diagnostic equipments. It also procures parts from global manufacturers for use under Checkstar garages. Believing that the Indian market is gearing up towards accepting multi-brand service stations, Mookken said, “There are several multi-brand service centres being established in India. We are evaluating this opportunity but have yet to take a decision. As vehicles become technologically advanced, there is a need for services that most garages cannot provide.”

Magneti Marelli is also keen to introduce its telematics product T-Box in the Indian aftermarket. The Indian automobile market being predominantly driver driven, the company feels strongly on the data logging potential of the T-Box that will help users gauge variables like fuel efficiency, among other things. With the increase in crime rate, the T-Box can provide the positioning of vehicle and eventually allow users to pay lesser insurance premium.

NEWS

Yamaha Begins Stopwatch Servicing Jagdev Kalsi

I

f you are a Yamaha bike owner, it’s time you get your bikes readied after servicing and repairs within 24 hours with extended drop and pick-up timings from 8 am to 8 pm. Yamaha is working extensively on its technician workforce, service station schedule and inventory management and its supply chain to achieve the servicing deadlines in 2013 starting from the metro cities’ Yamaha Bike Stations. The company had already announced a planned investment of `1,500 crore for two years for all aspects related to capacity and dealer network expansion.

To achieve such strict deadlines Yamaha has planned multiple solutions like increasing the technician workforce, ramping up the supply chain and keeping separate stockyards for North and South India.

Ravinder Singh, Group Head, Service, India Yamaha Motor Pvt Ltd, spoke about the company’s strategy to Aftermarket and said, “Earlier we followed the model strategy and we failed. Now we have come back to the real Yamaha DNA, which is about the product and quality, not only product quality but also service quality.

Since class of customers is different, their expectation level is different from other competitor brand customers.”

Yamaha India performed an overall two million services last year with about 7,500 technicians and is expecting to reach the 10 million mark in 2014. To effectively carry out that service volume, Yamaha is

Yamaha India performed an overall two million services last year with about 7,500 technicians and is expecting to reach the 10 million mark in 2014. planning to amplify the technician count to 20,000 and is looking at alternate means to educate and ready its technicians for the job. While Yamaha has four internal training centers, it has tied-up with DayalBagh Engineering Institute in Agra that will impart a year’s training program based on Yamaha’s technical

knowhow. “To carry out internal training we need a huge investment in making many training centers, recruitment of trainers and training them, and that becomes a long process. This is one of an approach available where recruits and spaces are available, we just have to utilize their resources and give our technology,” said Singh. The year specific training at institute with Yamaha’s technology and workshop will work as an alternate for a rigorous 2.5 year experience at the service stations for a silver level (Yamaha’s internal ratings) mechanic. Furthermore, Yamaha is also looking at the prospect of long-distance training since one institute and four training centers might not be enough to train mechanics in such volume.

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NEWS

While carrying out a service job within 24 hours is easy, Yamaha will have to sweat it out to deliver repair jobs on the same day. As that would keep Yamaha’s inventory back-up on its toes, it would be key for the service stations to be agile. “We have to keep inventories and control dealer-end activities for this. We have to be very quick with our supply-chain as well. Yamaha has started sending spare parts from Bangalore for south. Previously all supplies were from Faridabad,” said Ravinder Singh. Yamaha had been delivering parts from its Faridabad part center previously which has fragmented into two stockyards, one in the company’s Surajpur plant to cater to the north and central India and another in Bangalore for south India. Yamaha believes that keeping 2 stockyards will allow them to reduce the delivery times from 3-4 days to within 24 hours. Yamaha is also in talks with dealers and service stations to educate them to keep a significant inventory inhand, especially the parts that are often consumed. While the process will start from Yamaha’s own YBS dealers in the metro cities, Yamaha has set its eyes on a phase-by-phase expansion of the same.

Commenting on the dealer’s endactivities Singh said, “It is a major activity that no one has yet touched and we are working on it. Yamaha is putting all efforts to make it happen. If dealers place an order, supply ratio has to be good. A customer shouldn’t go back, so supply ratio and supply speed is our part but keeping the right stock and ordering the right parts is the dealer’s responsibility.”

Yamaha is also upping the quality of its workforce and training them to work within deadlines. It also carried out Yamaha Technician Grand Prix 2012 in December with more participants than ever. For the very first time Yamaha will also be sending a participant to represent India in the Yamaha’s global event for recognizing the workforce talent. “We

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Yamaha is in talks with dealers and service stations to educate them to keep significant inventory in-hand, especially the ones in frequent demand. The process will start from Yamaha’s own dealers. started this activity in 2010 and it’s an yearly activity for us. Basic purpose of the activity is to motivate our mechanics and in return, we expect the technicians to reach a certain level to maintain our vehicles so that they can provide good service to our customers,” said Singh maintaining that customer satisfaction remains a top priority for Yamaha. Through various programs like the technician grand prix, the company aims to change the attitude of workforce and infuse passion to work with them. Singh stated his concern over same and added, “Commuter segment is the one in which we will be participating at the global level. Once our mechanics reach

there, we see that there is some difference at the global and the Indian level. We are trying to fill up those gaps. Technology is the same but skill and understanding level is different. Our workforce is very casual in approach but we are trying to create good samples from here.”

Yamaha is also concerned to increase its customer redemption ratio (customers who come back for paid servicing) as a lot of customers opt not to get the paid services done from authorized service stations. While the company says it has a healthy 75 percent of customers who come back, it wants to reach for maximum. Yamaha India has therefore started campaigns like protection plus and extended warranty to keep the customers interested. The company has also started placing mobile service vans in far-off areas where it sees potential customers. The mobile service vans are equipped to handle five or more services in a day and the company believes that all these practices have paid well in some southern and western parts of the country where it has reached a level of 90 percent. The company is in high spirits and believes that it’ll take another two years for them to achieve their target.

NEWS

Tata Motors Wants A Showroom Experience Anand Mohan

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o combat shrinking market share and a weak product portfolio, Tata Motors is focusing on improving its sales and service experience with customers.

With no clear timeline on new products coming from the Tata stable, customer satisfaction during purchase and ownership of a Tata vehicle has become priority to keep brand loyalty intact for the coming years till a new range of cars hit the showrooms.

The first line of action is revamping showrooms and making them more customer-friendly. Not just in terms of courteous sales reps but a whole gamut of facilities like a lounge, café and a merchandise section that add to the overall experience of buying a new car.

This was recently seen at the opening of Tata Motors’ flagship showroom in the heart of Mumbai. Concorde Motors at Prabhadevi was refurbished to get the very best of treatments a modern showroom has to offer. This means the 4,440 sq. ft. facility gets a large shop floor to display Tata’s entire range of vehicles, a café corner, a merchandise section, children’s play area and even a video wall where customers can configure their car using tablet PCs. The lounge also has Wi-Fi connectivity and an accessories section. Concorde Motors has 16 showrooms spread across six cities in India – Bangalore, Chennai, Cochin, Hyderabad, Mumbai and Delhi.

Tata Motors will open 4-5 such showrooms, one each in key metros within a quarter to begin with and

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Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors and Neeraj Garg, VicePresident – Commercial, Passenger Vehicle Business Unit, Tata Motors at the inauguration of Concorde Motors, Tata Motors flagship showroom for passenger vehicles.

eventually upgrade showrooms in the top twenty cities that Tata Motors have their presence in. Speaking at the opening ceremony, President, Passenger Vehicle Business Unit, Tata Motors, Ranjit Yadav said, “I think the key for us is to ensure that the customer gets the right experience and gets the complete information on the vehicle and what they can do with it.” He added, “The showroom offers best-in-class service in a stylish and premium format to enhance the buying experience of our brands.”

Tata Motors wants to showcase their technology in a better way through such showrooms and increase interactivity with customers. Luxury is a key aspect of the new showrooms that also seems to be a trend with the products the company has launched in recent months.

The Indigo moniker was dropped from the Manza badge when the facelift was launched with quality Italian leather

Luxury is a key aspect of the new showrooms that also seems to be a trend with the products the company has launched in recent months. and a touch screen audio and sat-nav among other premium features. Recently the Vista got the more powerful 90ps Quadrajet engine too from the Manza.

On the other hand though, sluggish sales of the Aria prompted Tata to launch a barebones sub-`10 lakh LX variant to increase its sales.

Tata Motors is going to announce a slew of customer service initiatives in the next 12-18 months while it prepares the next generation of Tata vehicles.

NEWS

A Study On The

Global SSBR Market

L

eading figures in the tire industry see a clear trend toward low-rolling resistance tires, not only in Europe but globally as well. What’s more, this will hardly be possible without improved high-performance solution styrenebutadiene rubber grades (SSBR) as well as Nd-PBR (Neodymium based Performance Butadiene Rubber). So the sector is increasingly looking to work together with highly specialized synthetic rubber manufacturers. These are two of the most important results of an extensive study about the SSBR market performed on behalf of specialty chemicals company and synthetic rubber pioneer LANXESS

by Stratley Portfolio Performance Incorporated.

Experts have long been saying that the introduction of tire labeling across Europe in 2012 would completely change the tire sector. “It seems paradoxical but cheap tires made only of conventional types of rubber have simply become too expensive for cost and environmentally conscious consumers,” says Joachim Grub, head of the LANXESS Performance Butadiene Rubbers business unit.

Rising fuel prices are among the main reasons for this. Investments in tires that consume less energy because they are made from modern synthetic rubber pay off increasingly quickly. Automotive producers too have long been in favor of “green” fuel-saving tires to further minimize the fuel requirements of their products. Other important aspects that persuade the discerning consumer to purchase high-performance tires or “Green Tires” are their long service life

and better safety properties, which can be raised to a high level through the use by the manufacturer of special-purpose rubber from LANXESS. One question that remained open until now was to what extent the increased attention to detail on the part of the customer would impact the demand for SSBR – which is, alongside Nd-PBR (Neodymium based Performance Butadiene Rubber), the second high-performance rubber that experts consider to be essential for the (further) development of economical, safe, long-lasting tires.

The SSBR marketing study that LANXESS now possesses provides answers to these questions. Their findings give a consistent picture of the sector as a whole: 85 percent of all tire companies questioned expect the new EU regulation to significantly impact their daily business, with most seeing this as an opportunity rather than a burden. In highperformance tires, SSBR – particularly in combination with silica fillers – is expressly considered by many to be an absolute must. Having performed detailed market studies, the authors of the study believe that in a few years SSBR will have significantly overtaken conventional emulsionstyrene-butadiene rubber (ESBR) – in five years’ time twice as much SSBR will be used in car tires as ESBR. 85 percent of the experts surveyed see the supply situation as being somewhat critical, however.

A significant role in the assessment of SSBR high-performanceelastomers is played not only by the improved performance of the products manufactured from them but also by questions of processability. The global tire

industry experts are extremely interested in how the SSBR grades currently available will continue to develop. The supply of ever better green tires will be largely dependent on the provision of increasingly refined SSBR grades. The sector is therefore very much in favor of working closely with raw material manufacturers such as LANXESS. “The data and assessments that we are presenting in their fullness for the first time will not only help our customers adapt to the change in the market, they are also a valuable tool allowing us to adapt to the needs of our customers even more effectively,” adds Joachim Grub. As a pioneer in synthetic rubber, LANXESS has expertise in SSBR chemistry and production technology that is unique worldwide: the majority of SSBR grades provided as samples in recent years and the in-house rubber testing expertise that we recently expanded significantly once again proves that R&D at LANXESS continues to be given top priority.

“With the experience in synthetic rubber we have gathered over the past century we are the ideal partner for an industry whose commercial success will increasingly depend on know-how. We deliberately focus on processing aspects too,” says Grub. “Our most recent investments in debottlenecking our SSBR and Nd-PBR-production plants in Europe, Brazil and the United States and increasing their flexibility – along with the building of our 140 kt Nd-PBR facility in Singapore – show that we want to maintain our reputation as a reliable supplier of high-performance specialpurpose rubber for the tire industry.”

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cover story

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AFTERMARKET january 2013

Photographs: Joshua Navalkar & Varun Anchan

COVER STORY

T

he premium motorcycle aftermarket is abuzz with activity owing to the multiple options available for superbike and cruiser motorcycle owners to choose from. The motorcycle owners can either buy accessories for increasing the visual appeal of their motorcycles or get performance parts to increase the power output of their two-wheeled companions.

The motorcycle aftermarket is currently catering to increasing the engine performance, improving handling and cosmetic upgrades, depending on the customer’s exact requirement.

According to the motorcycle aftermarket players, amateur motorcyclists are more involved with cosmetic upgrades. They look for something which is flashy and stands out among their peers. Experienced riders, on the other hand, prefer performance modifications for increasing the power output of their motorcycles. Among cosmetic upgrade seekers, LED tail lights and turn indicators are the most

sought after. The exhaust slip ons and an upgraded braking system comprising brake lines, rotors and disc brakes are the most sought after performance upgrades.

Asked about the current buyer trends in aftermarket parts, Vicky Jaising, partner of Mumbai based Performance Racing Store said, “Customer awareness about the global motorcycle industry has grown significantly. Nowadays buyers are more concerned about safety and are interested in quality products of established brands. Customers are keener

According to motorcycle aftermarket players, amateur motorcyclists are more involved with cosmetic upgrades. They look for something which is flashy and stands out among their peers.

to buy protection for themselves, which they were not used to buying and did not find important earlier. Customers prefer branded products as by paying top dollar they can avail of top-of-the-line products.”

“Currently the ratio is 50:50 between cosmetic and performance upgrades for premium motorcycle owners. The motorcycle aftermarket is witnessing a lot of activity since the past few years.

Customers are more educated now and awareness has increased about various factors. A few customers come after doing research about the brands and products available,” said Stuart Lima of Mumbai based 7th Gear Customs.

Markets Find A Way Presently, Aprilia, BMW, Honda, Yamaha, Kawasaki, Suzuki, Ducati, Hyosung and Harley Davidson have a wide range of premium motorcycles in India for buyers to choose from. The product portfolio of these motorcycle manufacturers includes entry level to

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COVER STORY

racing technology derived superbikes, sport tourers, street bikes and cruiser motorcycles. The motorcycle aftermarket too offers a wide range of accessories & modifications for superbike as well as cruiser motorcycle owners to choose from.

“The aftermarket customers can be broadly classified into three different types, one who will look at the power and performance, one who will look for cosmetic upgrades, & one who is interested in better handling. Some aftermarket customers come to fulfil their focussed needs like better cornering abilities, better riding posture, while some customers want to modify the motorcycle for race track use only while some prefer long distance motorcycle touring,” said Lima.

“Our product range includes aftermarket performance parts, safety gear and visual appeal parts. The performance

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modification parts include exhausts, air filters and power commanders. Our visual appeal accessories include tank pads, aftermarket race body work and LED lights. The safety gear products include helmets, jackets, gloves, pants and boots. For motorcycle performance modifications we have sprockets, rear sets, aftermarket levers, huggers, & windscreens to name a few,” said Jaising.

The full exhaust systems & power commanders which remap the ECUs are popular among the experienced bunch of riders. There are also motorcycle riders who seek aftermarket parts only for serious riding on the racetracks. Owing to these rising number of track enthusiasts, sales of focussed aftermarket products like race suspension from Ohlins or Showa, rear set foot-pegs, lightweight alloy wheels and soft compound rubber tyres are also increasing.

“The visual accessories start from `1,000 for tank pads and rim stripes and go up to a couple of lakh for custom made exhausts, levers, wheels, brake rotors, so the price range for aftermarket performance parts could range from `20,000 to a couple of lakh depending on the motorcycle and what you choose,” said Jaising.

An engine modification for the superbike complete with race pistons, bigger valves etc will cost approximately `2.5-3 lakh. A suspension upgrade to Showa or Ohlins will cost approximately `1.5-2 lakh. Paint job prices start from 15,000 rupees and increase depending on the intricacies. Light weight alloy wheels are available for around `1.3 to 1.5 lakh. An ECU upgrade will cost around `20,000. The brake pads retail for `1,500-2,500, rotors for around `25,000, while the brake pads and liners cost around 10,000 rupees.

COVER STORY

Where Bikes Meet Boot Majority of superbike aftermarket shops get the required modification parts by placing an order on the individual part manufacturer’s website. While some established aftermarket players are the ‘official distributors’ of certain global aftermarket brands in India. “We are the official and the sole distributor in India of the products that we sell to name a few Akrapovic & Racefit who make exhaust systems, Hot Bodies Racing who make aftermarket race body work and SIDI who make boots,” said Jaising.

The cruiser motorcycle owners also have aftermarket options for catering to their customization needs depending on their budget. Vardenchi Motorcycles and Rajputana Customs are among the most prominent and sought after aftermarket customizers among cruiser motorcycle owners.Unlike superbike owners, cruiser motorcycle owners do not get the option of buying individual parts from customizers.

Cruiser motorcycle customizers no longer offer part jobs as fabricators replicate their designs for the mass market without giving them due credit.

They instead offer only a complete modification job to dramatically increase the motorcycles’ looks. The Cruiser motorcycle owners approach the aftermarket customizers with some modification ideas that they would like to get incorporated into their motorcycles.

The rest of the job gets conceptualised and carried out by the customizers.

Jaipur based Rajputana Customs has modified motorcycles from the makes of Triumph, Harley Davidson, BSA and Royal Enfield. Mumbai based Vardenchi Motorcycles predominantly customizes Royal Enfield range though a Harley Davison or a Honda 650cc have been customized by them in the past.

Vardenchi Motorcycles customization

price range starts from `1.8 lakh and can go upto `10-12 lakh depending on the modifications.

“Earlier we used to offer individual parts but we have stopped doing so and now we customize or modify the entire motorcycle starting with the basics like paint jobs or handlebar changes to engine jobs. The prices of the customization range from `80,000 onwards to `18 lakh.

We largely cater to customers who seek bike modification as a hobby and not from a serious business perspective,“ said Vijay Singh of Rajputana Customs.

Asked if Vardenchi Motorcycles offers individual parts, CEO, Akshai Varde said “We only execute complete customization and not part jobs. Part customization doesn’t offer a holistic approach to the rider quality and aesthetics of a

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COVER STORY

motorcycle. We import wheels and tyres while source the suspension and braking systems from OE manufacturers. The remaining parts of the machine get fabricated and finished in house.”

“Vardenchi has 3 models of custom motorcycles for customers. Type II Type III and Type IV. For customers who want customization that is highly detailed and themed, we offer the brand bike. The personality of the Brand or Customer is infused into the design and creation of the motorcycle. Customers do come to us with some ideas in mind and some requirements that they would like to infuse into their bikes. But the final decision is made by us depending on the safety durability, ride comfort and quality of the motorcycle and the rider experience,” added Varde.

Many-Headed Beasts Along with premium motorcycle owners, even car owners have a lot of aftermarket performance options to choose from. The car tuners have different stages of performance upgrades to offer.

The stage one modifications include tyre upgrades, air filter, free flow exhaust and spark plugs. These modifications are the most popular as they are less expensive than the other available options. The stage

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two modifications include suspension upgrade, cylinder head porting and polishing, camshaft upgrades, ECU remapping.

The final stage three Upgrades comprise of upgrading the braking system, turbo-charging, clutch upgrade and ECU upgrade.

The performance tuning of cars gained popularity among the masses with the releases of ‘The Fast and the Furious’ movie and its sequels. Professional drag races which were organized on an annual basis across different cities like BPCL’s Speed Run also encouraged the enthusiasts. The rise in economic prowess brought along an increase in spending power which allowed speed enthusiasts

to splurge on performance parts.

The performance tuners say that they don’t usually get walk in customers. The type which decides to purchase parts once their queries are solved. Instead majority of car owners prefer to get the performance upgrades done by a tuner whom their friends recommend. There have been numerous cases where the stock cars performance has dropped after a shoddy upgrade job. Nowadays performance upgrade seekers are more careful about choosing a tuner.

Mumbai based Karan Shah, owner of KS Motorsport says, “Currently ECU upgrades are the most popular performance upgrades among car owners because it can be carried out in around half an hour. Other than the owner, no one gets a clue about how the performance has improved because there is no visual difference with that of a stock car.”

Seconding Shah, is Pavan Kumar, owner of Bangalore based Race Dynamics, who says, “Right now the most popular aftermarket products in the country are Diesel Tuning boxes. With Diesel cars becoming popular, there is a growing demand for products which can increase both power and efficiency at the same time. For a small price, a tuning box can increase power by up to 40% with an economy increase of up to 35% without

COVER STORY

causing any harm to the engine.”

The DieselTRONIC tuning box, that Race Dynamics manufactures claims to be the only tuning box in the world which comes with a wireless remote allowing modes to be changed while driving. It gives customers the option of choosing from stock, economy or two performance modes. “Another trend we see is the growing demand of performance products by luxury car owners. A lot of these Diesel cars, come de-tuned from the factory and for some owners, installing a tuning box is just a way to enjoy their car more,” said Pavan.

“Considering this current trend, all our products come with OEM connectors which can be installed within minutes and once removed are virtually undetectable by the manufacturer thereby safeguarding the warranty. The market is constantly evolving, and every car produced is significantly more intelligent that the previous one. Customers do want to install any product which may hamper their warranty,” he further added.

Majority of aftermarket tuners import the required engine parts from abroad.

Race Dynamics is one of the very few aftermarket players who undertake researching, designing, developing and manufacturing of their products in India. “We specializing in electronic engine management, our products ensure the engine runs optimally with any

The number of car tuners offering performance upgrades and dealerships offering tuning parts have increased. Players claim that customers are spending more than what they did a few years ago.

mechanical upgrade. Our Petrol ECUs (Engine Control Unit) the RD 0901 Standalone and PowerTUNE Piggyback systems can handle fuelling and ignition requirements for almost any modified engine in the country today,“ said Pavan.

Riding Out With performance car manufacturers like Lamborghini, Porsche, Aston Martin entering India, tuners say that the segment of cars with a price tag of 50 lakhs and above is most likely to witness a boom. “The amount that a car owner spends on performance upgrade depends on the cost of the car. With a car worth 40 lakhs, one won’t mind spending say 30,000 on an ECU upgrade. With a car worth 4 lakh rupees the owner won’t mind spending 4,000 on the filter. An owner will not spend two lakh rupees on turbocharging it,” said Shah.

“Individualism is where we survive.

I would never make two cars that look alike. Even for a guy who buys a car say worth few crores, will definitely spend a couple of lakhs to make it look better and stand out than his friends car who has the

same make in another colour. The term that everybody uses is customization.

Nobody says modify your car,” he added.

“I don’t get any walk-in customers as such. I make about 3-4 cars a year which include a full custom job from bumper to bumper. Other than that, I get a customer a week for software upgrades and suspension upgrades. My investment has increased over the past couple of years along with the turnover. I started off with around 8-10 lakhs worth of parts and now to make one car only it costs around 20 lakhs. My turnover would be approximately around 70-80 lakhs,” revealed Shah.

The numbers of car tuners offering performance upgrades and dealerships offering tuning parts to buyers have increased over the years. The players in the car aftermarket claim that customers are spending more nowadays compared to what they were a few years back. “Owing to improvement in internet accessibility, social media popularity, performance upgrade related shows on television, also people are travelling more to global destinations, which have contributed to

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COVER STORY

the increase in awareness among people,” said Shah.

“Owners now have access to online forums and take part in in-depth discussions which has greatly helped in educating the market about performance accessories and parts. This in turn has impacted the spending patterns which have definitely risen when you compare it to that of say a couple of years back,” said Pavan.

Over the past few years there has been a rise in the number of shops and tuning houses offering bolt on performance parts which claim to increase power. This has increased competition among the performance tuners in the aftermarket which earlier had a very few players.

The customer now has a lot of options to choose from. The trend of customers preferring to get the upgrades done from a performance tuner based in their city or state still persists. This continues to add fuel to the traditional rivalry between different tuners.

“There is intense rivalry between the tuners in terms of the cities they belong to but it is purely because of competition.

This level of intense competition is good for the aftermarket tuning industry because it shows who the better guy is.

A person makes five cars a year but then four are off the road. While somebody

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Owners now have access to online forums and take part in discussions which has helped in educating the market about performance accessories and parts.

This has impacted the spending patterns. makes three cars and all three are on the road. It becomes obvious that the guy who has made three cars has developed better products than the other guy. So the competition is not a bad factor on the roads,” said Shah.

Asked about the growth potential of the tuning aftermarket, Pavan responded, “The growth potential is definitely very high but the growth rate is slow in India.

The acceptance of high tech tuning options is low. In India, the cost is also the driving force. Hence global companies who are specialists in aftermarket parts don’t set-up shops in our country. Every vehicle needs extensive R&D and customization and the costs don’t justify the revenue.”

“If you take the example of Europe,

there is a car segment called as the hot hatch. We don’t have such a segment in India. So there will be Polo owners who would like to make their car look and perform like a hot hatch. So he will carry some or the other modifications to upgrade the car. There are also the saloon car owners who would like to add some individuality with a body kit. SUV owners want upgrades which will improve the engine torque and suspension,” said Shah.

“If performance tuning is done correctly, one can extract way more horsepower from the engine that what the stock engine produces. It is the thrill of owing a quicker car, one which is more agile and more responsive to the driver’s input which attracts people towards performance upgrades. An issue with aftermarket tuning is that quite often the focus is only on extracting more performance. But controlling that performance is also important,” said Bertrand D’Souza, Editor, OVERDRIVE. The Indian performance tuning or parts aftermarket is not as big or developed as its international counterparts yet. But the scale of activities being undertaken by the private players, coupled with their rising popularity among premium motorcycle and car owners, suggests immense future growth prospects for the aftermarket.

INTERVIEW

Innovating For Growth Toyota is expanding dealer network to semi urban and rural areas.

Sandeep Singh, Head Sales, Marketing, Customer Service and Commercial Divisions, Toyota Kirloskar Motor discusses its economics with Nabeel A. Khan.

All OEMs are looking at a deeper penetration of sales and a stronger service network in order to boost sales of vehicles. How does Toyota Kirloskar Motor plan to go about this?

We have had a series of expansions in terms of dealer network, and we will continue this pursuit for some more time to come. The idea and focus is to get deeper into semi-urban and rural areas.

Currently, we have about 195 outlets and this should soon see an expansion that will go up to 200 outlets. By March 2013, we are sure of reaching a figure of 230.

All these construction dealerships are in progress in terms of construction and manpower recruitment. Taking the total number of dealerships to 230 also implies that we will be arriving at 50 new cities, though they may be smaller ones. We believe this will propel our sales volume in the coming year when we are talking about increasing our capacity.

Dealerships are the face of the brand.

How do you ensure that it continues to build the brand image of your company?

As we continue to add value to our

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products, simultaneously we strive to add value to and in our dealerships. Our dealerships are as environmental-friendly as our plants. We make it mandatory that all our dealers ensure that they have installed a working water treatment plant. From our side, there are stringent regular checks that we undertake.

Similarly, we also guide dealers in terms of whatever know-how we have and that we try to impart to our stakeholders. This helps them to be better in terms of being suppliers or dealers. So we work very closely with our suppliers and dealers.

Our marketing responsibility is finding out ways to deliver quality products to our customers by following quality prospective. Our name is attributed to quality as we produce quality vehicles.

And to produce quality vehicles, we need to develop the skills of our people who produce those cars.

What are the criteria for selecting dealerships?

Gauging the potential of the vehicle is where we usually begin. Then we look at the various locations our competitors are

located. It is important for us to understand the locations where dealerships are profitable and that means looking at sales of a minimum 30 to 35 vehicles per month depending on the combination. If I talking of confining sales mainly to Innova and Etios then the sales factor should have a minimum ratio of 50:50. If you look at the South, we have opened our dealerships in Guntur, and now we are going ahead at opening dealerships Warangle in Andhra Pradesh. In Karnataka we have gone to Bellary, while in Punjab we are going to open at Firozpur, Moga, etc. In this way, we will plan out small expansions across numerous cities but ensuring that the dealership must sell over 30 vehicles. The investment required at small dealerships in the small places is between `75 lakh and `3 crore without inventory. In the big city it should start at around `8 crore.

Innova is doing pretty well. Do you think the new breed of SUVs and MPVs will impact it?

The Innova segment is growing very strong. This year we have seen a growth of more than 40 percent and this has

INTERVIEW

get from our customer was - we are very happy with space, happy with the price, happy the quality but not happy with the feel of the interiors. We have collected feedback not only on the interiors but also in terms of features.

It takes a little more than four years to establish a car in the market.

It is generally well known that most customers who buy a car will sell it only after four or more years. That is the time you look at the resale of the car. By that time, most customers have also gone through maintenance and we score high on overall cost of operation. We keep getting repeat orders from institutional customers. But yes, from our side minor changes to any vehicle comes every two years, and major change once in six years.

compelled us to increase capacity. It’s hard to believe but some markets have a waiting period that is pretty long. On our part, we would like our customers to get possession of their vehicles when they want. Next year we are looking at a higher growth and hope to sell 80,000 plus Innovas. Of course they restrict the growth in the Innova segment. It might happen that those who cannot afford to buy an Innova will buy these products.

Do you have plans to launch any new vehicles or upgrades?

We are a mature manufacturer. When we were developing the Etios, we went out in the market and studied it. Two things came out – first the price and low operational cost and the fuel efficiency.

Quality is the basic factor and something we will not compromise on; we cannot produce a vehicle without meeting the quality standards. The feedback which we

How do you see the market shaping up?

If you look at market growth with respect to last year there has been a growth. However, if you consider the market situation in September, October, and November, there has been a sort of decline in the market, except for one or two manufacturers. Those manufacturers that have introduced new products have seen growth. Be it the Duster, or Ertiga or Mahindra’s new vehicles.

We are listing growth because there was a gap in demand and supply with regards to the innova and Fortuner. If the market sentiments do not improve, seeing the way they are going now, the growth will further decline. It may not go into negative but will definitely tipper down. But we also believe that if the government is able to push these reforms and the central banks like RBI comes up with further reduction in CRR or SLR, there could be a reduction in rate of interest which could help the market.

It is important to note that the number inquiries have not gone down so much.

The conversion ratio has gone down.

People have the requirement of vehicle but they are not buying it.

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Home On

The Road Jagdev Kalsi

T

he increasing popularity of car rental service provider, Carzonrent, has buoyed it to take the service ‘to the masses’. And so this remains the main agenda for the company this new year. The taking

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to the masses is tantamount to a nationwide reach which in turn would have a cascading effect on other things as well.

For starters, Carzonrent is chalking out plans to consolidate its current fleet of 6,500 cars to 30,000 over the next

three years. The increase in the number of cars will simultaneously reflect in the number of destinations from the current 33 cities to adding 37 more destinations.

Although this is highly ambitious, it is certainly a notch above from last year’s

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Sakshi Vij, Vice-President, Carzonrent.

addition of 2,000 vehicles and 15 new cities. The company has more ambitious plans up its sleeve. It is looking at posting an increase of up to 40 percent in terms of revenue from last fiscal of 300 crore.

“Our knowledge tells us that now is the time to target a larger number of local prospective customers which is why we are looking at expanding significantly in terms of numbers,” said Sakshi Vij, Vice President, Carzonrent. Underlying the fact that 35 percent of the business for the company comes from Tier 1 and Tier 2 cities, she added, “We now have a presence in Chandigarh, Amritsar and Vizag airports and these are upcoming destinations. More people are travelling to such destinations and this makes it lucrative for us.”

Realizing that vast expansions come at a price, the car rental service provider is planning to allot an investment of 150

crore in the next three years on vehicles, technology, manpower and network.

Expand And Rule The company that started as a corporate rental organization also has on offer another system of transport vehicle ‘Easycab’ to its name. Armed with all the necessary infrastructure, the company is eyeing to grab a larger share of the 6,000 crore (as per Carzonrent) car rental industry, of which it believes only 10 percent is run by the organized sector.

Pointing out the potential Sakshi says, “A majority of the business is managed by the unorganized sector currently. And so we are right in believing that there’s a huge scope for expansion. All we need to do is make our presence in the markets where people want us to be. That’s the market we want to capture.”

The company is working its way hard

to strike alliances, and kick off marketing initiatives and new services on the plans it wants to offer. It recently tied up with Jet Privilege Program of Jet Airways to capitalise on the essentials of airport transfers. The collaboration allows Jet Privilege customers to earn 40 air miles on every Easycab travel. Carzonrent has also started serving Indigo Airlines by means of powering the airlines’ car rental engine on their website wherein fliers get an option to book a cab along with their flights for airport transfers. In addition, the company is also planning to develop synergies with other airlines as well, even on international destinations. While the company’s alliance with the airlines is on a certain undisclosed remuneration basis, it believes that the partnership allows Carzonrent to reach out to its target consumers.

Vij believes that even if 10-15 percent

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of the fliers of Jet Airways and Indigo converted to opting for Easycab with flight bookings, it would be a successful start for Carzonrent. However, the company is gung-ho of seeing numbers grow up to 40-45 percent. “On an average, an online portal sells about 12,000 flight tickets a day and if I can accrue 10 percent in the beginning, it means 1,200 bookings per day, and should reach 6,000 customers a day in different cities in due course of time,” says Vij. Carzonrent is also reaching out to hotels, online travel consolidators and travel portals apart from airlines as potential tie-up partners.

Another area where the company plans to simulate its expansion is with ‘self drive’. Self-drive service from Carzonrent is currently available in metros only but it has plans to provide the same in other cities where it operates. With 75 cars running in its fleet of self-drive vehicles, Carzonrent manages to make 10-15 day reservations daily. However, the company

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Vij believes that even if 10-15 percent of the fliers of Jet Airways and Indigo converted to opting for Easycab with flight bookings, it would be a successful start for Carzonrent. believes that it’s the lack of awareness why the self-drive is not popular in India. The company’s VP adds, “We want to provide self-drive in all cities and significantly expand our fleet itself as we believe it’s a huge untapped market. It’s not very well developed. On our part, we have not been very aggressive about the service till a few months ago when we chose to increase

our fleet significantly. We believe there will be a significant demand if there is enough awareness about it.”

Vij believes that efforts to push the self-drive will pay off in a year and a half to take shape. But it has a plan. It plans to ramp up its self-drive fleet of 75 cars to about 300-400 vehicles in the next two years and magnify its reservation count from 10-15 per day to 200-250 per day to reap maximum benefits.

With expansion plans to the tune of four times in its vehicle fleet (from 6,500 to 30,000), an aim to reach 60 destinations within eight months, an initiative to promote self-drive format and an eagerness for collaboration in travel and leisure sector, Vij believes the company should be able to double its turnover in the next two years. While this will dent the unorganized sector, it will surely take Carzonrent to greater heights, while being a marginal increase in terms of organized ground transportation.

INTERVIEW

Here Comes

Anyware Describe how Machine to Machine (M2M) technology can collaborate with any of the existing technologies to offer more benefits?

Let us understand this from the automotive perspective.Today automotive has significant amount of electronics and software controls already built inside.

M2M solutions can integrate with these electronics and software systems to transmit and receive the information on real time basis either from the internet or over secured connectivity with centrally hosted platform of OEMs using GPRS & 3G communication.

For example, most of the high end cars today have OBDII port, which provides significant information about the car such as performance parameters and diagnostic parameters. M2M can enable connectivity with OBDII port for reading the data and then data can be transmitted on real time basis to centrally hosted platform and analysed to generate valuable information both for OEM and consumer.

Are there any applications or technologies similar to M2M already in the market?

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There are applications for navigations and traffic information which are useful for driving direction and changing routes.

But in India there is not much uptake of such services because of various reasons including total cost of ownership and lack of strong enforcement drivers on vehicle owners.

There are already cars available which provide real-time information like vehicle location, mileage, speed etc.

There are also aftermarket options which can provide such information. In what ways will the M2M technology be different and make cars smarter?

As you rightly mentioned, most of existing M2M solutions for tracking & tracing are aftermarket and have limited functionality. M2M technology has potential to move from Trace & Track to make car smarter by converging the vehicle IT systems i.e. embedded telematics.

Simplistically saying, a single embedded SIM within a car can be used for diagnostics information, road side assistance, auto generate emergency calls, security alerts, remote operation, driving scores for Insurance companies and in

Naveen Chopra, Director, Vodafone Business Services, tells Pradeb Biswas that Machine to Machine technology can help automotive OEMs unleash new avenues of business.

INTERVIEW

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INTERVIEW

car infotainment. This in turn opens up new opportunities for revenue and optimization both direct and indirectly to OEMs and its customers.

Why is Vodafone Business Services interested in introducing such services to India? What will be their business model and strategy?

Vodafone Business Services strongly believes that it could help OEMs unlock new revenue and optimization potential through its differentiated M2M offerings. We are doing this currently with large OEMs across the globe.

Both the aftermarket and before market telematics market in India is just taking off and this is the right time for us to introduce M2M services tailored to the automotive industry. For e.g. through our to be launched M2M platform we let OEMs control the lifecycle of SIM cards embedded into the car, thus mapping it to the lifecycle of car production and sale.

Vodafone is constantly rated number one in M2M amongst all telecom service providers in the world.

The business model is to offer telematics solution to OEMs through partnerships and collaboration with the M2M ecosystem. M2M ecosystem is a complex and long value chain especially in telematics. Our global footprint offers OEMs to scale their products across the globe and a single platform.

What is the current market size of such services and their future scope, globally as well as in India?

Globally, the current market size of M2M in OEM automotive segment is pegged around $3 billion and is expected to reach $15 billion in next five-six years.

In India market is still at an infant stage from automotive perspective but has huge potential considering the fact that India is one of the largest automotive markets in the world.

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About Vodafone Business Services Serving the needs of an enterprise, Vodafone Business Services is a total communications offering that caters to all their Voice and Data, wireless and Fixedline requirements. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME division, National Corporate and key accounts.

Since its inception, Vodafone Business Services has garnered over 3.3 million corporate customers in India and currently provides services to over 60,000 global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC. Through a dedicated team of Account Managers and Service Managers for each account, Vodafone Business Services offers a varied range of products and services such as Machine to Machine Solutions, Wireline Data Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and Collaboration, Application Mobility and Mobile Email & Connectivity Solutions.

Kindly elaborate on the role of OEMs in the deployment of such systems. Is Vodafone considering or currently in talks with any OEMs towards offering the M2M technology as standard on vehicles?

OEMs are best positioned to leverage M2M solutions. There are two aspects to it a) OEMs have inside-out knowledge of how a vehicle works and how M2M solution can be embedded inside the car as any other auto component to create the wow effect for customer.

In fact, OEMs already work closely with ecosystem players for vehicle electronics and software systems. b) OEMs can create new revenue opportunities and enhance consumer experience. OEMs could bundle telematics and offer fleet management services to commercial vehicle owners.

It will also help them transform the Customer Relationship by moving from Product to Services and stay in relationship with customer till the life of the product.

Vodafone globally is working with leading companies such as BMW, TomTom , Hyundai etc.in automotive space providing OEMs with M2M Smart Services. In India we are in early

stage discussions with many OEMs. Will the M2M technology be limited only to cars or will it include trucks and buses as well? By when is Vodafone Business Services likely to introduce this technology to India?

Application of M2M in automotive is spread across the segment including Passenger Vehicles, Commercial Vehicles, Construction Equipment and Farm equipment. In fact, CV segment is one of the early adopter of M2M technology in India.

We are already working in M2M market space providing communication services to Business Customers across M2M segments such as Smart Metering, Trace & Trace and Wireless Transactions.

We have launched GSM based Location Tracking Services for tracking any asset using Vodafone SIM card. In addition, we are leveraging our global expertise in M2M and bringing best of breed M2M platform, by Feb 2013, for our customers to provide managed connectivity in India as well. We are also launching special purpose M2M SIM (embedded SIM which can withstand temperature range of -40C to +85C, special M2M plastic SIM, which are right fit for M2M grade solutions. „

REPORT

Going Along For The Ride Revati Kasture Head, Industry Research Vishal Srivastav Manager Samay Ganhar Analyst

A

fter witnessing a decline in 2009, auto component industry bounced back strongly in 2010 and 2011 with a turnover growth of 28 per cent and 35 per cent respectively. Growth was pushed by strong vehicle demand across the categories of automotive industry.

However, growth rate softened to 16 per cent in 2012 as the auto sales were strangulated with high interest rates and towering fuel prices coupled with general economic slowdown. Of the total industry size of around `2,014 billion in 2012.

70 per cent was contributed by domestic OEM, 14 per cent by

Domestic auto component manufacturers are increasingly complying with the internationally accepted quality standards like six sigma, ISO, etc which has caught the attention of global OEMs. replacement market and the balance 16 per cent by exports. The giant share of domestic OEM demand in total turnover clearly indicates that domestic OEM sales shape the fate of Indian auto component industry. CARE Research foresees the growth in 2012-13 to remain tepid as compared to the past few years

on account of demand pressure from auto sector which is witnessing turbulent phase since 2011-12 due to high interest rate scenario coupled with spiralling fuel prices and slowdown in economy.

In absence of strong auto demand, rising level of indigenisation will drive auto component growth.

Indian auto component manufacturers offer advantages like low-cost and adequate production capacity with world class technology. Domestic auto component manufacturers are increasingly complying with the internationally accepted quality standards like six sigma, ISO, etc which has caught the attention of global OEMs. Global OEMs with presence in India are increasing level of localisation in products offered them in the Indian markets. The level of indigenisation is being increased in phased manner to keep costs low without compromising quality.

Furthermore, depreciating

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The replacement market is dominated by the fragmented unorganized sector.

Smaller component manufacturers, counterfeits and cheap imports cater to this price-sensitive replacement market. rupee is resulting in increase of import bill for global OEMs, who source a large proportion of their inputs from overseas markets. In order to curtail the burden of growing import bill global OEMs are resorting to increased local sourcing. Although indigenisation level of domestic players is already around 95 per cent in 2011-12, indigenisation level of foreign OEMs stands between 6570 per cent, CARE Research expects it to reach around 80 percent by the end of 2014. CARE Research believes that growing levels of indigenisation in next couple of years will drive growth of auto component manufacturers in the next couple of years regardless of slowdown in automobile demand.

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7UDGH JDS WR QDUURZ LQ QH[W ÀYH \HDUV on the back of growing indigenisation E\ JOREDO 2(0V In 2011-12 imports stood at `514 billion as compared to exports of `334 billion, however, we believe that the trade gap would narrow going ahead due to continuously rising rate of growth in exports and expected decline in growth rate of imports due to increase in levels of indigenisation. In 2011 and 2012 exports have grown by 55 per cent and 41 per cent respectively compared to imports which have witnessed a growth of 33 per cent in both 2011 and 2012. Increasing number of global OEMs are moving substantial part of their manufacturing operations to India so as to make India their export base. The entry of foreign OEMs and auto component manufacturers has pushed domestic manufacturers to enhance their product as well as manufacturing technology. Indian auto component manufacturers have gradually started to enjoy level field with global auto component manufacturers in terms of quality and scale. A considerable rise in investments towards research and development has been observed during the last one decade which is helping Indian auto component industry to built reputation in overseas markets and bag

global orders. India is foreseen as the hub for sourcing auto components by the leading global OEMs.

Strong vehicle population to augment replacement market demand The replacement market, where price plays a critical role as compared to quality, is dominated by the highly fragmented unorganized sector. Smaller component manufacturers, counterfeits and cheap imports cater to this pricesensitive replacement market segment.

Large organized players are able to garner relatively small pie of this segment.

Replacement demand is dispersed across the length and breadth of the country, while the players in the organized segment are concentrated in selected clusters, which have proximity to the OEMs. Irrespective of slowdown in auto demand, CARE Research expects replacement market to witness high growth in 201213 on the back of huge vehicle population.

The pileup in vehicle population due to strong growth in the domestic market during the last one decade would continue to weather the effect of muted auto sales in the short term. „

REPORT

ICRA Outlook on the Indian Tyre Industry Pavethra Ponniah K Srikumar Subrat Dwibedi Subrata Ray

Revenue Growth Trends: Continuing from a subdued year in 2011-12 (volume growth for the tyre industry stood at 5.3%), volume growth for tyre sales has remained weak during the current fiscal with subdued OEM demand, particularly in the higher tonnage M&HCV segment where volumes contracted significantly, modest replacement demand and relatively muted exports, particularly to the European Union. Unlike the last fiscal when industry revenues grew on realisation hikes of over 20% (to pass on cost increases), realisations have grown by

only ~1.5-2.5% during the current fiscal (with a benign raw material scenario).

However, the sharp depreciation in the INR (vs. the USD) continues to drive export revenue growth by over 25% (y-o-y) during the current fiscal despite the relatively muted export volumes.

Global tyre industry has also witnessed a significant contraction during the first nine months of CY 2012, led by falling replacement demand in almost all large geographies.

Rubber prices plunge on weak demand: During the last three years, tyre manufacturers faced severe challenges on managing input costs-with the industry witnessing significant volatility in NR prices. NR prices, which peaked at a high of `240 per kg in April 2011, has trended

Bangkok prices

MRESM10C Index

downwards during the last year and halfmore so during the current fiscal; NR prices have dropped from `197 per kg in April 2012 to `172 per kg in November 2012. Global rubber prices exhibited a largely similar trend, although there were periods of disparity caused by the lead time to import and quality concerns on domestic rubber. However, with imports meeting significant proportion of NR requirements in the domestic markets, the depreciating INR continues to moderate the actual fall in landed cost of raw material for tyre manufacturers.

Although uncertainty prevails on commodity prices and forex volatility, it is observed that the tyre manufacturers have started covering inventory at prevailing low prices despite the demand outlook for the end industry continuing to remain subdued. With muted global demand, ICRA expects NR prices to stay range bound at `175-185 per kg over the next two quarters.

Synthetic rubber prices decline with drop in crude oil prices: Accounting for ~15% of the raw material cost of tyres, prices of Synthetic Rubber (SR) has a strong correlation with tyre prices and industry margins. Styrene Butadiene Rubber (SBR) and Poly Butadiene Rubber (PBR) are the key SR elastomers used in tyres. During the past fiscal 201112, SBR and PBR prices increased by 45% and 31% (in INR) respectively. This was due to the rise in butadiene prices and sharp depreciation of the INR against the USD. India has no domestic capacities

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REPORT

for SBR while domestic capacities of PBR and other rubber chemicals are significantly short of demand, leading to heavy import dependence.

Other key raw materials used in the tyre manufacturing process are primarily crude derivatives namely nylon tyre cord fabric (NTCF), carbon black and rubber chemicals. Prices of all these components are closely correlated to crude oil prices and currency movements. Prices of carbon black and NTCF have also increased by 24% and 16%, respectively during 201112. NTCF is used as reinforcement material in cross ply tyres, and its prices move in tandem with the prices of Caprolactam (the main raw material for NTCF); Caprolactam prices are currently on a downtrend with lower demand and softening feedstock prices. In the last six months, synthetic rubber prices have moderated-largely in line with the drop in crude oil prices. Geopolitical uncertainties in the Middle East, ban on Iran’s oil imports by EU and US since July 2012 and ongoing tensions between Turkey and Syria apart from speculation is affecting oil production and crude prices.

Margins continue to remain healthy despite moderation in demand: After witnessing one of the weakest margins in over ten quarters during Q1, 201112, there has been a gradual recovery in industry-wide operating margins since Q2, 2011-12 with operating margins reaching a high of 10.3% in Q1, 201213 supported by moderation in Natural rubber (NR) prices and impact of price hikes taken during late 2011-12. On a sequential basis, operating margins were largely stable at 10.3% during Q1, 201212. While most of the players posted a marginal improvement in margins aided by softer NR prices and improvement in product mix, there were declines in the operating margins of CEAT and TVS Srichakra on account of higher brand building expenses and higher overheads respectively.

Although NR prices have been moderating since April-12, the impact has been offset to an extent by the increase in prices of synthetic rubber (SR) and carbon black during Q1, 2012-13 on account of the high crude oil prices. Given the limited pricing flexibility of tyre manufacturers in the current weak demand scenario with mounting competitive pressures from new capacities being commissioned, any increase in raw material prices will have a direct impact on margins. With the industry in a capex mode, the higher interest and depreciation expenses and the foreign exchange losses on account of the weak rupee (loss of Rs. 432 million

by JK tyres and Rs. 369 million by Falcon tyres) compressed net margins which declined to 3.4% in Q1, 2012-13 as compared to 3.8% in the previous quarter.

Outlook: ICRA’s outlook for 201213 for the tyre industry stands at [1] Moderate revenue growth supported by export revenues (depreciating INR impact) even as OEM demand contracts and modest replacement demand [2] Stable margins, despite the demand slowdown owing to moderating input costs [3] Margin support from better product mix-higher share of non-truck and replacement demand. A downside to margins is expected from the increasing share of OEM T&B radials which are currently underpriced in the market by tyre manufacturers as a penetrative strategy.

ICRA expects the subdued conditions in the domestic automotive industry and the weak export outlook to the EU region to curb demand growth during the current fiscal; ICRA anticipates volume growth in the OEM segment to taper off to ~4.5-5.0% while the replacement demand grows by 5-7%. Industry wide revenues could however benefit from [A] the 1.5-2.5% hike in realisations and [B] the weaker INR boosting export revenues. ICRA expected the Indian tyre

industry revenues to grow by ~13-14% during 2012-13.

Over the medium term, in line with ICRA’s view for the automotive industry, we expect tyre demand to revive. Over the next three years, ICRA expects the expansion in industry margins to be driven by the following critical factors [A] Kick off of replacement demand for truck & bus radials (TBR); which could provide a significant upside to margins and industry wide boost to return indicators. [B] Replacement segment to kick start in a big way in the coming 2-3 years. This would provide a significant upside to margins and industry wide boost to return indicators. [2] The large TBR capacities coming online is expected to intensify competition and create a demand supply imbalance in the coming 2-3 years. As a penetrative pricing strategy, the industry is currently pricing TBRs at breakeven levels with margins in the TBR segment lower or at best at par with cross-ply tyre.

The domestic tyre industry is in the midst of a large capital expenditure phase. At a technological inflexion point with cross ply tyres giving way to more advanced radial tyres in the M&HCV industry, the new capacities coming up are also largely for radial tyres. Tyre capacities in the country grew by over 16% on a compounded basis during the last three years, to an estimated 166.1 million tyres as of March 2012.

During the last fiscal alone, the industry witnessed commissioning of capacities worth `35.9 billion; ICRA foresees some spillage of this capacity addition to the next fiscal owing to the slowdown witnessed in the auto industry.

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AFTERMARKET JANUARY 2013

GLOBAL

McLaren launches 12C Inspired Merchandise

M

cLaren has introduced a range of merchandise inspired by their 12C sportscar. The range includes clothes, accessories and bags.

Fans of the luxury, sports car manufacturer can order the stuff that they like from the British manufacturers recently launched eStore.

The clothing range includes sports jacket, polo shirts and caps in black colour. The shirts and caps have regular design features and flaunt the McLaren logo. While the jacket gets tapered sides on the outside and heat welded stitching inside giving it a appealing finish and sophisticated looks. McLaren is also offering accessories like a black wallet and card holder made from high grade leather. Ergonomically designed gloves are also on offer featuring full-grain

black sheepskin leather and contrasting McLaren Orange piping.

The McLaren bags, available in three sizes, has the same lining used for upholstering the seats in the 12C. The bags have been designed in a fashion such that the boot space of 144 litres beneath the 12C’s bonnet can be completely utilised. The bags feature exclusive carbon fibre outer material, with carbon fibre handles and silver or McLaren Orange detail stitching. The bags have been developed in collaboration with the McLaren Automotive design studio.

A special edition chronograph wristwatch has been developed in a collaboration between Swiss luxury watchmaker TAG Heuer and Frank Stephenson, Design Director of McLaren Automotive. There are no

McLaren is also offering accessories like a black wallet and card holder made from high grade leather. Ergonomically designed gloves are also on offer featuring fullgrain black sheepskin leather. awards for guessing that Carrera MP412C chronograph is inspired by the performance 12C sports car after which it is been named. Only a thousand pieces of the wristwatch will made available globally that features carbon fibre on the dial. „

JANUARY 2013 AFTERMARKET

39

GLOBAL

Infiniti To Utilize Sunderland Plant

I

nfiniti has announced that it will utilize parent company Nissan’s factory in Sunderland, United Kingdom for manufacturing its vehicles. It is being estimated that this announcement will result in around a 1,000 openings for new jobs out of which 280 will be at the UK plant. The facility is also likely to see an investment of around £250mn for the same.

In a press release statement, Colin Dodge, Nissan Motor Co. Ltd Executive Vice President and Chief Performance Officer, said, “This milestone, our first premium product to be manufactured at Sunderland, reconfirms our commitment to UK manufacturing and the ongoing success of the plant, which is moving up the value chain. Just as important, the new Infiniti, which will be exported

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AFTERMARKET JANUARY 2013

around the world, is being developed with help from our London design centre and our European Technical Centre at Cranfield.”

The British Prime Minister David Cameron said, “This investment is excellent news for the North East and another vote of confidence for UK manufacturing.The continued success of Nissan in the UK demonstrates the strength of the car industry here, and its importance, as we rebalance and grow the economy.This announcement shows how the car industry in partnership with the Government continues to win important long term investment projects, in a tough competitive sector; helping the UK to get ahead in the global race.”

Infiniti’s all-new premium compact model’s production at the Sunderland

plant is expected to begin in 2015. Once Infiniti’s begins production, it will become the first new car brand to be produced in the UK after 23 years. Nissan’s Sunderplant will be manufacturing more than half a million cars for the first time.

The global exports from the plant have reportedly crossed five million units.

Owing to capacity related limitations at the Sunderland plant, manufacturing of a C-segment hatchback that had been announced earlier will now be shifted to some other plant.

Nissan’s Sunderland Plant started production in September 1986. Total investment made and announced since then is over £3.5bn and total plant volume stands at more than 6.9 million units. 80 per cent of production is exported to 97 international markets.

PRODUCTS

Automobile Care Cleaning Chemicals

Screen Cleaner

I

t can be used for cleaning laptops, LCD screens, cell phones and digital cameras. It features a sterile aqueous solution which is designed by a special formula. It is a clear, odourless, alcohol, ammonia and vinegar free solution. The solution can effectively remove fingerprints and grease without screen

T

hese chemicals are gentle and capable of effectively removing spots and stains from the painted vehicle’s body.

The chemicals are also utilised for effectively cleaning the floors, wall panels, glasses and paint surfaces. The range of the chemicals is gentle on the car’s paints and does not hamper the shine and look of the vehicle.

Altret Performance Chemicals Gujarat Pvt Ltd Surat - Gujarat Tel: 0261-2451807 Email: info@altret.com Website: www.altret.com

Double Sided Lapping Machines

F

our-way double sided lapping or polishing machine have unique features such as four way motion, in-process plate conditioning and precise pneumatic pressure control during lapping, variable speed drive, slurry re-circulation system, etc.

The upper and lower lapping plates rotate in opposite direction to each other. The carriers rotate about itself while revolving in the either directions thereby creating 4 way motion. Typical applications are various such as lightening arrestors, compressor valve plates, automobile and aircraft parts, piston rings, watch glass, pump parts, shims, vanes washers, slip gauges, quartz crystals, semi conductor wafers and many more.

Speedfam (India) Pvt Ltd Thane - Maharashtra.

Tel: 0251- 2620403 / 404 / 405 Fax: 0251- 2620406 Email: indianinquiry@speedfam.co.in Website: www.speedfam.co.in

erosion or damage.

Rx Infotech Pvt Ltd Ahmedabad - Gujarat Tel: 1800 1200 852, Email: sales@rxinfotech.in Website: www.rxinfotech.in

Dynamic Mechanical Analyser

D

ynamic mechanical analyser offers six different deformation modes to accurately gauge materials performance.

As one piece of equipment is able to handle multiple dynamic and static measurements to characterise viscoelasticity, glass transition, softening, crystallisation, phase transformation and more, it is ideal for both academic and manufacturing labs that handle many different types of materials under tight budget and time constraints. Researchers can set the sample arm and analysis head at multiple angles based on sample nature and geometry.

It s key features include rapid cooling to as low as -190 ȚC with minimal liquid nitrogen consumption which helps improve sample throughput, reduce costs, and improve operator safety, high-end temperature range of 600 ȚC which further increases the application range and the linear variable differential transformer (LVDT) which measures changes in length over a measurement range of ± 1 mm with a mean resolution of 2 nm.

Mettler-Toledo India Private Limited Mumbai - Maharashtra Tel: 022 – 42910111 Website: www.mt.com

JANUARY 2013 AFTERMARKET

43

PRODUCTS

Fibreglass Adhesive Tapes

T

he Unito P T F E / Te f lon-coated fibreglass adhesive tapes have advantages such as non-stick, self-lubricating, friction-free, non-toxic, non-flammable, non-wettable, non-brittle and resistance to atmospheric condition. Silicone pressure-sensitive adhesives used for making these tapes withstand wider temperature range of –200°C to +300°C. The adhesive tapes ensure permanent heatsealing, thus making sure that heat-sealed packet is pilferproof. These tapes give excellent performance for expected life on any heat-sealer. The tapes are available in width from 6 mm to 1,000 mm.

Urja Products Pvt Ltd Ahmedabad - Gujarat

Power Distribution Units

P

ower distribution units integrate thermal management with intelligent power solutions. These PDUs, as a new generation of power management solutions for enterprise data centres offer a low profile design that reduces airflow disruptions, an ambient air temperature rating of 65°C and more than 160 standard configurations. PDUs provide a broad range of functionality that spans from establishing basic connections to equipment, to remote access with monitoring and switching capabilities on each individual outlet. These PDUs are also UL Listed in the US and Canada and CE marked for use in the European Union. Five models are currently available which include the basic, monitored, monitored pro, switched and switched pro PDUs. Some models include quick and easy setup for remote monitoring and switching, IP consolidation up to 20 PDUs from a single IP address and easy set-up from an interactive local display.

Tel: 079-22872277 Mob: 09825688244 Email: info@urjafabrics.com Website: www.urjafabrics.com

Chatsworth Products Inc USA

ID Readers

Tel: 800-834-4969 Email: info@chatsworth.com Website: www.chatsworth.com

mage based ID readers are accurate identification device. DataMan 200X is self-contained with patented ID Max and ID quick decoding algorithms which reads even with variation in part appearance. It is omni-directional which helps it in reading codes presented at any angle even with variations in the part position that ensures 99% read rates of the product. It also integrates directly to the factory network with the Cognex Connect suite of supported industrial protocols which ensures that the PC is no longer required between the reader and the factory network. The feature provides complete traceability of the product throughout its supply chain. Options available are C mount lens, trigger modes and custom data formatting. Expandable system capacity is 700 units/shift.

I

Machine Condition Indicator

Cognex Sensors India Pvt Ltd Pune – Maharashtra

SKF India Pune - Maharashtra

Tel: 020 – 40147840, 09881466003 Fax: 020- 66280011 Email: vaggu.sunil@cognex.com Website: www.cognex.com

Tel: 09545820606 Email: vijay.chaudhury@skf.com Website: www.skfindia.com

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AFTERMARKET JANUARY 2013

M

achine condition indicator is a low-cost vibration and temperature monitoring device designed for rotating machinery with constant operating conditions. It provides the ability to track basic machine health on assets that are not currently being monitored on a regular basis. Machine condition indicator periodically makes two type of vibration measurement. Velocity measurements are made to keep track of overall machine health and highlight potential problems relating to misalignment and imbalance. Enveloped acceleration measurements are used to detect possible bearing degradation and the device can also monitor machine operating temperature.

PRODUCTS

Table Top Machine

T

able top machine with sweeper arm is positioned to process one seal at a time to a very high degree of flatness and surface finish. The specially graded lap plate with re-circulating slurry and sweeper arm swiveling at tandom achieves efficient cutting properties during the lapping process while attaining high degree of flatness and surface finish. Lapping machine can be conveniently converted to polishing machine for polishing operation on the same machine. Typical applications for this machine are mechanical seals, etc.

Speedfam (India) Pvt Ltd Thane - Maharashtra Tel : 0251- 2620403 / 404 / 405 Fax: 0251- 2620406 Email: indianinquiry@speedfam.co.in Website: www.speedfam.co.in

JANUARY 2013 AFTERMARKET

45

PRODUCTS

Tyre Service Kit

Modular instruments

T

I rugged rack-mount controller and new PXI Express remote controller deliver high data streaming performance, expanding PXI platform capabilities to include PC control from off-the-shelf computing platforms.

The new product offers an extremely high-performance computing combination that separates system control from the peripheral modules inside the PXI chassis. The RMC-8355 1U rugged rack-mount controller for PXI and PXI express systems features up to two high-performance quad-core Intel Xeon E5620 processors, with 2.4 GHz base clock frequency and 2.66 GHz single-core turbo frequency, making it ideal for high-performance test and measurement applications, and mission critical test and control. It has sustained throughput of 3.2 GB/s per direction and 5 m maximum cable length with rugged latching connectors. The NI PXIe-PCIe8381 PXI Express remote controller is a high-performance MXI link featuring a x8 Gen 2 cabled PCI Express link to connect a PXI Express chassis to desktop PCs with a fully transparent, high-bandwidth link.

yre service kit for trucks and buses can be used for tube type and tubeless tyres. This kit contains all the essential tools which should be available in the drivers cabin.

This kit can help maintain tyre pressure and reduce tyre loss, which is a big concern for most fleet owners. The kit contains a fully caliberated tyre pressure gauge(0-200 psi) with dual foot chuck, tyre prodder for removing foreign objects from tyre, 4 way tyre valve repair tool, cap and core tool, rigid valve extensions for ease of filling air into inside tyres, valve caps and valve cores.

Ranger Stork Ghaziabad – Uttar Pradesh Tel: 0120-4372157 Mob: 9810088341 Email: info@rangerstork.com Website: www.rangerstork.com

Wire-Waste Reduction System

U

se of wire waste reduction system can reduce such waste to a length of 4 to 12cm, which is generally upto one metre in every new production cycle. The system can be mounted on both single-spool and multi-spool dereelers and can also be retrofitted on all ULYS Modena machines that are already installed. The computer-controlled laser cable markers are easy to operate, reliable and efficient. Another key benefit of direct UV-laser marking is a reduction in the wiring weight, which subsequently reduces the weight of the wire-equipped devices, lowering users’ energy costs. Such wire marking is gradually replacing sleeving in the aeronautics industry.

LASELEC S.A. France Tel: +33 (0) 582 950 555 Fax: +33 (0) 582 950 556 Email: info@laselec.com Website: www.laselec.com

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AFTERMARKET JANUARY 2013

N

National Instruments India Bengaluru - Karnataka Tel: 080 - 41190000 Fax: 080 - 41190010 Email: ni.india@ni.com Website: India.ni.com

Stacker

S

tacker can be used to vertically lift goods. They can be used for lifting the platform using power pack, lowering/stopping the platform. It weighs from 300kg upto 1500 kg and upto 9 meters in height. It operates silently, without noise and vibrations. It is easy to install, maintain and operate. The platform size is from 1000 to 1500 mm. Besides, all safety features are included with the stacker.

Lokpal Industries Noida – Uttar Pradesh Tel: 0120 – 3065371/75 Email: lokpalintro2@lokpal.biz Website: www.lokpal.com

PRODUCTS

Powder Coating Booth

T

he primary purpose of the powder coating booth is the recollection of over-sprayed powder for reuse. The booth also acts towards containment of the over-sprayed powder within its confine thereby preventing powder spillage in the work area. The powder coating booths are designed to accommodate manual or automatic applicators on either one side or in a back to back fashion. This is defined by the article geometry and volume of production. The booth is engineered to be stationary or mounted on wheels / trolley to reduce the cleaning time in case of high volume production plants by incorporating multiple booths for multiple colours.

Automotive Exhaust Flex Pipe

A

typical automotive exhaust system runs very hot and encounters an extremely corrosive and hostile environment. In addition, the range of motion between a softly mounted engine and exhaust pipe can be dramatic, especially with very little package room. Engineering a flexible exhaust connector demands careful attention to engine and chassis dynamics to ensure lifelong durability. The automotive flex pipes are engineered to ensure life-long durability. The exhaust connector provides a leakfree connection, meeting new emission standards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust system, so passengers do not experience poor NVH.

Intech Surface Coating Pvt Ltd Pune - Maharashtra

Alfa Flexitubes Bahadurgarh - Haryana

Tel: 020-22922180, 22922181 Email: marketing@intechfinishing.com Website: www.intechfinishing.com

Tel: 1276-268119, 01686-267175 Mob: 09811209178 Email: alfaflex1@gmail.com

Automotive Paints

T

HE NC automotive finish is a single component, air-drying, and nitrocellulose based paint. Refinishing coating is ideal for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The NC super finish is economical single component, air-drying, nitrocellulose based paint. Refinishing is coating ideal base coat for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The paint is also good for furniture and appliances coating where fast drying is required.

Tip Drill

T

ip drill is available for steel and cast iron drilling operations. It is a part of a new generation of exchangeable-tip drills and is designed to save time and reduce hole costs. Tip drill can be tailored to optimise applications through diameter range, steps and length possibilities. Holes can be made more efficiently and close to the specifications required, leaving them better suited to subsequent operations. A highly secure interface between drill body and tip ensures reliability and precision, while the quick and easy tip change procedure helps to maximise active machining time. The drill is available in diameter range: 12–25.90 mm (0.472–1.020 inch) and lengths 3, 5 and 8 × drill diameter as standard. Each drill body has a unique interface size with matching tips to achieve hole tolerances of IT9– IT10.

Emperol Colours Mumbai - Maharashtra

Sandvik Asia Pvt Ltd Pune - Maharashtra

Tel: 022-2506 5576, 09869711706 Email: emperol@rediffmail.com Website: www.emperolcolours.tradeindia.com

Tel: 09764091414 Email: sudhir.malik@sandvik.com Website: www.sandvik.coromant.com

JANUARY 2013 AFTERMARKET

47

PRODUCTS

Laser ScanArm

Brass Fittings

L

arious types of brass fittings such as compression fittings, flare fittings, hose fittings, pipe fittings, forged parts, CNC turned parts, etc. are available. These fittings are available in size ranging from ¼” to 1” and 6 mm to 20 mm with British Standards, DIN Standard, SAE Standards and according to customers requirements with latest technology and machineries. This product finds applications in all major manufacturing industries such as automobile, hydraulic and pneumatic low pressure fittings, textiles, heating and cooling, tires, pipe, oil and gas, etc. They are available in custom-made designs as well.

aser ScanArm is a unique solution in the market for measuring machines. It enables users to inspect parts in detail by capturing large pointcloud data. Its open architecture enables the user to employ Geomagic, Polyworks, RapidForm and many other third-party software programmes. The Laser ScanArm tackles all measurement tasks like inspection, point cloud-to-CAD comparison, rapid prototyping, reverse engineering, and 3D modeling. Its main benefits are the accurate scanning of reflective and dark objects - the biggest challenge for all scanning systems.

FARO Singapore Pte Ltd Singapore Tel: +65-6511-1350 Fax: +65-6543-0111 Email: asia@faro.com Website: www.faro.com

V

Patel Brass Parts Industries Jamnagar - Gujarat Tel: 0288 - 2561518 Email: info@patelbrass.com, dilip@patelbrass.com Website: www.patelbrass.com

Ignition Coil Connector

Corodrill

he terminals of ignition coil connector are overmoulded using a rotating mould. It is used for latch, being part of the ignition coil assembly. The terminals are protected by potting with epoxy after plasma pre-treatment. The ignition coil supplies the required electrical voltage and energy needed to ignite air-fuel mixtures in the engine’s combustion chamber. It has high temperature resistance, excellent mechanical performance and wave soldering capabilities. Key processing benefits include low viscosity, fast cycle time, ability to mould in high cavitations tools, mechanical property performance at elevated temperature and wave soldering capabilities. It delivers better melt flow and mechanical properties, which allow the material to flow around sensor element and inserts for better sealing and encapsulation, improved surface quality and longer product life. In addition, the superior melt flow lessens the potential for damage to sensor elements and wires, as it reduces injection moulding cycle times and tooling wear.

T

orodrill is a multi-application, high-performance drill that can be used across a wide range of materials. This drill provides high capacity utilisation, flexibility and versatility. With one drill for all materials, stock holding can be reduced and greater machine flexibility is offered leading to reduced set-up time. Corodrill is made from micro-grained carbide for an excellent combination of hardness and toughness, resulting in high wear resistance and longer tool life. The coating has a special finishing treatment to reduce coefficient of friction. The strong web design provides excellent cross-sectional strength which combined with increased flute volume, enhances chip evacuation.

The point angle of 140º is ideally suited for multi-application drilling, with good centering capabilities and low thrust force design. The drill comes in a standard diameter range of 3–20 mm (0.118–0.787 inch) in drill lengths; 2–5 × drill diameter (DIN 6537 K and DIN 6537 L). Achievable hole tolerance is IT8–IT9 and is available with internal and external coolant.

DSM Engineering Plastics Netherland

Sandvik Asia Pvt Ltd Pune - Maharashtra

Tel: +31 46 477 3051, Fax: +31 46 477 3959 Email: Mirelle.Kreeft-van-der@dsm.com Website: www.dsmep.com

Tel: 09764091414 Email: sudhir.malik@sandvik.com Website: www.sandvik.coromant.com/in

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AFTERMARKET JANUARY 2013

C

PRODUCTS

Turbo Pail Pack

C

astrol CRB Turbo pail pack has been recognised for faster pail production and for labels which last for a longer period of time.

The anti-counterfeit pail lid provides enhanced protection against counterfeiting with the tear away seal making the lid unusable once it is opened. The new spout feature also provides improved dispensability of the product and minimises leakage. It is specially engineered for high performance truck engines. It is engrossed with Durashield Boosters which provides better protection against soot particles, creates a protective oil film around critical engine parts and improves deposit and corrosion protection. It delivers upto two times longer engine life.

Castrol India Ltd Mumbai - Maharashtra

Pilfer Proof Seal

P

ilfer proof bag closure seal is an adjustable plastic strap seal to enable an effective stoppage and avoidance of theft, security breach and fraud. These seals are ideal to protect your precious, genuine and branded products from contamination and fake products. Exclusive features are secure, reliable, versatile and strong, hot stamping for permanent impression, 7 digits sequential numbering, printed/high-rise company name/ logo, tamper proof spikes for better gripping. Applications areas include bulk drug, refineries, chemical industries, pharmaceutical industries, clinical waste, containers/ drums, postal department, courier bags, currency bags, vehicle doors, airline baggage, etc.

1RYRﾃ？[ 0DUNHWLQJ 3YW /WG Kolkata, West Bengal

Tel: 022-66984100 Fax: 022 66984101 Website: www.castrol.co.in

Tel: 033-22260513, 09830763634 Fax: 033-22297814 Email: sales@novoflex.co.in Website: www.novoflex.in

Wrench and Spanner

Auto Bearings

S

hese bearings are offered in all shapes and sizes. The range includes deep-groove, self-aligning, thrust, cylindrical roller, tapered roller, thrust spherical roller, clutch, needle and roller bearings.

Also offered is a comprehensive range of automotive engine parts, automotive electrical parts, automotive clutches, trailer parts, fuel injection parts, automotive brake linings, automotive brake shoes, filters, suspension parts, auto lights, mirrors, etc.

mall wrenches and spanners can replace 21 wrenches and operate 42 standard sizes in inch, metric and SAE. These wrenches and spanners automatically size any nut and bolt. The wrenches and spanners have self-adjusting rack and pinion design. Features include: slip-free grip, the harder they are turned; the tighter the grip, quick ratchet action and shockproof handles up to 100 V. The wrenches and spanners operate on rounded or stripped nuts/bolts of any standard or non-standard size.

Solsons Exports Pvt Ltd Ahmedabad - Gujarat Tel: 079-22250488, 26423515 Email: solsons@solsons.com Website: www.solsons.com

T

Cosmo Teck Mumbai, Maharashtra Tel: 022-26403687 Mob: 09833811406 Email: asif_fakih@yahoo.com Website: www.cosmoteck.in The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of

JANUARY 2013 AFTERMARKET

49

LIST OF PRODUCTS & ADVERTISERS’ Products

Pg No

Products

Pg No

Products

Pg No

Auto bearing ............................................... 49 Auto Monitor Anniversary .......................... 8

Heating solution ...................................... BIC Heavy duty bike lift.................................... 45

Reverse logistics forum .............................. 40

Automobile care cleaning chemical ........... 43

Hydraulic press ........................................... 45 ID reader .................................................... 44

Seals ............................................................ 45

Ignition coil connector ............................... 48 Instant drying and curing technology for

Steering bearing ...................................... FIC

Automotive Dealership Excellence Award .. 4 Automotive exhaust flex pipe ..................... 47 Automotive paint........................................ 47 Bearing ....................................................... 13

Screen cleaner ............................................. 43 Stacker ........................................................ 46 Suspension .................................................BC

water based colour ................................... BIC

Table top machine ...................................... 45

Kingpin bearing ...................................... FIC Laptop trolley ............................................. 45

Bearing housing ......................................... 45 Braking ......................................................BC Brass fitting ................................................ 48

Tip drill ...................................................... 47 Tool trolley ................................................. 45

Clutch bearing ......................................... FIC Corodrill ..................................................... 48

Laser ScanArm .......................................... 48 Lubricant .....................................................16 Machine condition indicator ...................... 44

Double sided lapping machine ................... 43 Dynamic mechanical analyser ................... 43

Mobile sevice van ....................................... 45 Modular instrument ................................... 46

Engine bearing ........................................ FIC Exhibition -Automach 2013 ...................... 31 Fiberglass adhesive tape ............................. 44

Motor accessories ......................................... 3 Nitrogen generator cum inflator .................. 3

Tyre service kit ........................................... 46

Parts washer................................................ 45 Pilfer proof seal .......................................... 49 Pneumatic tool.............................................. 3

Waste oil disposer ...................................... 45

Powder coating booth................................. 47 Power distribution unit .............................. 44

Wrench and spanner .................................. 49

Filter cleaning unit ..................................... 45 Garage equipment ........................................ 3 Go-jack ....................................................... 45 Handheld and digital tyre inflator .............. 3

Transmission .............................................BC Transmission bearing .............................. FIC Transmission jack ....................................... 45 Turbo pail pack........................................... 49 Tyre valve connector..................................... 3 Wheel bearing ......................................... FIC Wire-waste reduction system ..................... 46 Yellow pages ............................................... 25

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details

Pg No

ACMA Automechanicia

6

Advertiser’s Name & Contact Details

Pg No

Exxon Mobil Lubricants Pvt Ltd

16

T: +91-22-61445900

T: +91-124-4951300

E: info@india.messefrankfurt.com

E: kaushil.ganguly@exxonmobil.com

W: www.automechanika.com

W: www.exxonmobil.com

Auto Monitor Anniversary

8

Litel Infrared Systems Pvt Ltd

T: +91-22-30034650

T: +91-20-66300636

E: b2b@network18publishing.com

E: sales@litelir.com

W: www.amonline.in

W: www.litelir.com

Advertiser’s Name & Contact Details

Puja Fluid Seals Pvt Ltd

Pg No

45

T: +91-20-27112016 E: sales@pujaseals.com

BIC

W: www.pujaseals.com

Reverse logistics forum

40

T: +91 9833165338 E: aboli@kamikaze.co.in

Automach 2013

31

National Engineering Industries Ltd 13

T: +91-124-4014060 E: rachna.jindal@cii.in

Texspin Bearing Limited W: www.nbcbearings.com

W: www.ietfindia.in/automach.aspx

Automotive Dealership Excellence Awards 4

Oil Lube Systems

T: +91-79-26937601

45

T: +91-22-30034650

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