Aftermarket - July 2011

INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

Vol. 1 No. 1 July 2011

64 Pages `50

FEDERAL-MOGUL’s NEW FACETS OF GROWTH

EXTRA MILE Bafna Motors

CUTTING EDGE Navigation services

INTERVIEW

Jagdish Khattar, MD, Carnation Brought to you by

Auto Monitor

EDITORIAL EDITORIAL Editor T MURRALI Editorial Advisory Board VISHNU MATHUR, Director General, SIAM VINNIE MEHTA, Executive Director, ACMA SP SHAH, Director General, FADA Editorial Team ABHISHEK PAREKH, NABEEL A KHAN, SHAMBHAVI ANAND, NANDITA KAPADIA, BHARGAV TS, AKMAL B RAHMAN, MICHAEL ANTHONY

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Then And Now

I

still remember the story that my friend’s grandfather narrated to me on how the British engineers used to recruit people for the post of mechanics at railway workshops, which were then emulated by several auto garages. During those times, the interviewer would throw a hammer towards the candidate to see how he caught it. When thrown, the hammer should be caught at the head and not the handle, as per the law of mechanics of motion. The candidate’s future was then decided based on how he executed the catch.

Also, the entire property of a garage during those days could be bundled in a two feet by four feet wooden box, and so there were innumerable ‘garages’ under shades of trees on roadsides. However, with the vehicles getting increasingly efficient and complex, the after-sales service has gone way beyond imagination now.

Today, the scanner has become a common diagnostic tool at garages.

And the trend is to get the workshops hooked on to the internet to even remotely diagnose problems. It is becoming like the TeamViewer software, which helps software technicians to access computers from a remote location and fix the problems. However, there are several issues for the garage operators to address while aiming to scale up to the next level. Paramount amongst several challenges is training manpower.

Anyone can invest in equipment, but the investment is in vain unless it is handled by people with adequate knowledge. It can end up in not only being non-productive, but also destructive. Therefore it is necessary for the garage operators to constantly train people besides organising refresher courses to keep the technicians abreast of the trends. This point-of-view has been discussed in the news report on Bosch on Pg 7.

The issue that you are holding is the inaugural issue of the magazine and is loaded with information that will enable you upgrade your business to the next level. We have carried stories on several companies including Car-o-liner, Continental, Hella and Pidilite. Wishing you much pleasure reading.

Do send us your feedback.

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CONTENTS NEWS 4

Hella India Lighting to introduce new products

6

Pidilite to penetrate DIY segment

7

Next-gen diagnostics to propel future services

9

Vanjax to setup third plant

12

Kenwood sounds strategy for visible presence

14

Cars wrap to open a new business avenue

CUTTING EDGE 34 Navigation aids are moving into mobile handsets and vehicle dashboards 38 Infrared heating technology is being touted as nextgen practice for drying and curing paints

COVER STORY 24 Federal-Mogul’s fillip takes new course The company aims to introduce products that have not yet been represented in India

FOCUS 44 Aftermarket dynamics lead to renewed interest in cross ply tyres

2

AFTERMARKET JULY 2011

NEWS

Hella India Lighting to introduce new products Shambhavi Anand

for the Indian consumer. As a result, most of them use filament bulbs or hal-

ella India Lighting (HIL), a

H

ogen lights which increase the chances

subsidiary of Hella KGaA

of lower visibility at night or in case of

Hueck, Germany which deals

fog and rain. This increases the prob-

in automotive lighting and signalling

ability of road accidents. We are trying

equipment, is in the process of launch-

to customise it according to the Indian

ing new products for the aftermarket.

market demand and bring down the

It will expand its portfolio in LED, front

cost to around `2,000, Pandey added.

lights and thermal product category.

“The product development team of HIL is working on developing LED

New Launches Apart from lighting, the company

tail lights similar to those used in

is also in the process of adding new

high end luxury cars like Audi, BMW,

products to its thermal portfolio. It will

Mercedes and Skoda at cheaper

launch condensers for the aftermar-

equipment and construction equip-

rate in order to suit the Indian con-

ket by September 2011 and in the next

ment, handles aftermarket for all

sumer,” MD, Hella India Lighting,

three months it will also introduce

segments for Hella Group.

Ramashankar Pandey said.

compressors. Last year, it introduced

These lights which are generally used by high-end luxury cars like BMW, Audi and Mercedes cost somewhere between `4,000-10, 000, which is too expensive

radiators and sold around 10,000 units of the same.

In order to increase the availability

Ramashankar Pandey, MD, Hella India Lighting

Broad Capacity The manufacturing plant of the company is at Derabassi near

of all its products the company plans

Chandigarh, and has a capacity to

to double the number of its dealers in

produce 115,000 head lamps and

the country. The dealer strength which

80,000 tail lamps in a month. It cur-

is presently 2,000 will be increased to

rently produces 69,000 head lamps

4,000 next year.

and 32,000 tail lamps in a month. The

HIL, which mainly deals with Commercial Vehicle (CV), agricultural

company which follows a fi nancial year from June to May has a turnover of `36.3 crore in FY10 and expects to reach to `48 crore in FY11.

A generic image of Audi S4

HIL is a subsidiary of the 3.7 billion Euro Hella Group which has headquarters in Germany and is one of aftermarket organisations in

Images for representative purposes only

the world for automotive parts and

4

accessories, with its own sales companies and partners in more than 100 countries. Apart from HIL, Hella has another entity, Hella India Electronics also. While HIL looks after the lighting and thermal portfolios Hella India Electronics takes care of electronics.

Markets in Bangladesh, Nepal and Sri A generic closeup of an Audi’s LED tail light

AFTERMARKET JULY 2011

Lanka are also looked after by HIL.

NEWS

Pidilite to develop DIY segment, introduce new products Abhishek Parekh

P

idilite Industries is hoping to develop increased presence and offer products in Do-It-Yourself

(DIY) segment in the automotive aftermarket. It has earmarked products which could have a significant market

through multi-brand garages and its own dealership network.

“Given the scenario in India, we are actually looking to have customers for the ‘Do-It-For-Me’ (DIFM) segment before Nilesh Majumdar, President, Sales & Marketing, (Maintenance Products), Pidilite Industries

we create DIY (Do-it-Yourself) products and services. The DIY segment across any consumer product category has not

Maintenance spray that is more com-

couple of years back. The portfolio of the

taken off or lived up to the manufactur-

monly referred to as ‘Anti-rust spray’ is

US company includes products in main-

ers expectations. But given the sheer

another product that is likely to have a

tenance, performance and appearance

size of the market potential that it offers,

major market, given the humid weath-

segments for DIY and the professional car

we need to offer a wider range of local-

er conditions in many parts of the

care segment. It is currently sold in more

ly developed products and application

country. The company is targeting the

than 50 countries including India and the

as well as products from Cyclo’s brand-

market with an estimated potential of

US. The company offers a complete line

ed portfolio here,” said President, Sales

around `350- 400 crore in the near to

of professionally formulated cleaners,

& Marketing, (Maintenance Products),

medium term.

lubricants, and additives under the Cyclo

Pidilite Industries, Nilesh Majumdar. He

In the process, Majumdar is hoping

brand. These products are designed for

added that in order to ensure that there is

to enrol or develop a significant number

the complete maintenance and enhanced

a DIY segment created in the aftermarket,

of automobile accessories shops, spare

performance of vehicles, including heavy-

any player will need to ensure two things:

parts dealers and automotive paints

duty equipment, truck, marine, and

presence and availability. “We need to

outlets for most of its appearance

industrial applications.

address a relatively smaller segment of

product range.

The Motomax ranges include spe-

customers by creating awareness of the

Most products from manufacturers

cially formulated car care products

product and what he/she can do with it and

catering to the automotive aftermarket

suitable for new generation paints and

ensure that the products from the DIY cat-

broadly fall into two segments: appear-

other automobiles fi nishes which helps

egory are available at the right locations,”

ance and maintenance. Appearance

in enhancing the look of a vehicle. It

said Majumdar.

products or accessories help enhance

includes polyester putty, 2K rubbing

Some of the products under consid-

the looks or aesthetic appeal of the

compound, liquid rubbing compound,

eration and already introduced include

vehicle while maintenance products

hard wax polish, car shampoo, premium

Motoflush, which cleans up the system

help maintain or improve the perform-

liquid polish, cream polish, dash board

before the changeover of new engine oil

ance of the vehicle. The company caters

polish, upholstery cleaner and tyre

and after the removal of existing engine

to appearance segment with ‘Motomax’

cleaner giving lustre and shine. Cyclo

oil for better engine performance.

and maintenance segment is catered

is aimed at developing and improving

by ‘Cyclo’.

vehicles’ performance standards and

Oil treatment and brake and parts cleaner have already been availa-

Pidilite USA, a subsidiary of Pidilite

launching new products for meeting

ble under the ‘Cyclo’ range in India.

Industries, acquired the brand Cyclo a

demands of new generation vehicles.

6

AFTERMARKET JULY 2011

NEWS

Next-gen diagnostics to propel future services T Murrali

L

eading automotive diagnostics equipment manufacturer Robert Bosch GmbH, is plan-

ning to extend its next generation after sales service for its equipment,‘Remote Service’ to its customers present beyond Europe soon. The global company has introduced the concept to European customers recently, which helps them offer better and faster service to vehicle owners.

At a recent interaction with this publication, the Head of Business Unit Diagnostics and Vice President (Automotive Aftermarket), Robert Bosch GmbH, Olaf Henning, said that the ‘Remote Service’ helps the customers to minimise the downtime of equipment and the vehicles at the workshops eventually enhancing profitability. Typically, if a service

The Remote Service will reach the car equipment through the internet and fix the problems

engineer of garage experiences difficulties with the diagnostic

service and the equipment available

software, manual and instructions

equipment or its application, he calls

time is increased significantly.

through compact discs. It will take

the hotline and the engineers from

“At the moment we have rolled out

some more time for these service cen-

Bosch headquarters will reach the

the service in Europe and the glo-

tres to embrace remote service,

equipment through internet to fi x the

bal launch will be during next year,

he added.

problem. It is a paid service and will be

but cannot say the exact time. It also

required only if the customers are in

depends up on the requests from

of Diagnostics, and Vice President

dire need of support. This is an addi-

the specific markets as the service

of Automotive Aftermarket, Robert

tional service and the customers are

requires high-speed internet connec-

Bosch GmbH, Ulrich Thiele, said, glo-

willing to pay since they get faster

tivity. Our global approach strategy

The Chairman of Business Unit

will have both online as well as offl ine solutions,” he said. Asked about the timeline for this service to be launched in India he said it is based on the demand. The Vice President (automotive aftermarket) of Bosch, S Muralidharan clarified that the garagOlaf Henning, Head of Business Unit Diagnostics & Vice President, Automotive Aftermarket, Bosch

es in India have been evolving over a period of time and reached to the current level where they manage with

Thiele Ulrich, Chairman, Business Unit, Diagnostics & Vice President, Automotive Aftermarket, Bosch

JULY 2011 AFTERMARKET

7

NEWS

bally the demand for these kinds of next generation service is increasing as the vehicles are getting more complex being driven by regulations and customers’ expectations. “If you open the hood of any car you won’t be able to understand anything; therefore you need diagnostics tools. Since the complexity is growing, diagnostics has become the enabler to understand the problems. If we want to be the best partner for the workshop operators we must offer them efficient diagnostic equipment,” he said.

Emerging nations including India also demand next generation technologies but at affordable costs. Seeking his views about how Bosch is addressing the issue, Henning said that the garage operators in India, for instance need both high-end and low-end equip-

Diagnostic tools help locate problems faster

ment due to the presence of wide range of vehicles. Therefore, the company

talent. And this is the philosophy of

neers are working on developing

focuses on development of equipment

Bosch—we want to grow in the most

diagnostic products.

based on the local demand. “India

interesting economies of the world

With cars getting more complex

is an integrated part of our global

and India for sure is one of the most

and people at the workshop with less

approach,” in the development of diag-

interesting countries and the fastest

exposure, the situation does get com-

nostics equipment and parts, he said.

growing economies with a significant

plicated at the after sales service;

Increasing the presence in emerging

young population.” This is because

therefore the challenge for compa-

markets including India would help

the automotive sectors in countries

nies like Bosch is to educate people to

the division to notch the numero uno

like India and China have begun to

keep them abreast of the technological

status in the world by middle of this

grow from the middle of the growth

trend. The mandate for the company is

decade from the second position now,

trajectory of the automotive industry

to manage to make the equipment as

he added.

of the developed world. Therefore the

easy as possible to use and as effective

Thiele said, India needs to be an

requirements are different and, “they

as possible to diagnose the failures.

integral part of global approach, since,

will not make the mistakes like what

“we need to integrate the team, which

the other industrially developed coun-

different strategies. Firstly, it will

also means we are looking for local

tries did.” For instance, these markets

concentrate on human-machine-in-

need low emission and higher fuel

terface as “we want our equipment to

efficient engines, which require bet-

be like an iPhone (user friendly) in the

ter diagnostics tools. To address these

workshop.” Secondly, to bring more

markets, especially India, the global

efficiency to the workshop by sharing

company will look at several options

knowledge data base with workshops

right from developing the product

globally, in order to fi nd failures faster.

locally and manufacturing them. It

Therefore training plays a vital role.

will also look at importing CKDs and

Globally the company has 44 major

SKDs and assemble in India to be cost

training centres and in India it has 15

competitive, he said. Muralidharan

training centres including the major

added that currently over 100 engi-

one in Bangalore.

S Muralidharan, Vice President, Automotive Aftermarket, Bosch

8

AFTERMARKET JULY 2011

Bosch, according to Henning has

NEWS

Vanjax to set up third plant Akmal Rahman B

field of industrial

he Chennai based hydrau-

T

hydraulic tools,

lic equipment manufacturer

equipment, devices

Vanjax is setting up a manu-

and machines for a

facturing facility in Chennai for

wide spectrum of

supplying jacks to major OEM’s. This

applications. The

will be the company’s third manu-

company supplies

facturing facility in the country. The

lifting equipments,

company manufactures a range of

maintenance

garage equipment including hydraulic

equipment and

bottle jack, hydraulic trolley jack, air-

material handling

hydraulic jack, hydraulic floor crane

equipments to

and hydraulic four-post lift.

government, pub-

Vanjax manufacturing unit

lic and

We are constructing a

private sectors.

The company

new plant in Sriperum-

has diversified its

budur, Chennai. It will

product portfolio

manufacture jacks for major OEMs

by including multi-level car parking solutions for the

Two and four-wheeler parking

Hydraulic bottle jacks

garages having space constraints for

from Indus Motors for 30 two-post

parking of the vehicles. “We have good

lifts and 13 multi-level car parking

said, “we are constructing our new

demand for multilevel car parking

systems from Khivraj Motors. More

plant in Sriperumbudur, Chennai. We

system and we are already supplying

orders are expected in the next couple

already have two manufacturing units

these systems to entities like Khivraj

of months for multi-level car parking

in Ambattur and Sriperumbudur and

and ABT in South India,” Davis said.

systems, he said.

DGM, Marketing, Vanjax, TP Davis

the new plant will be used to manu-

Vanjax is supplying garage equip-

The company has been manufac-

facture jacks for major OEMs.” The

ment to dealers of Maruti in India and

turing hydraulic equipment for past

company is already supplying jacks

it is planning to tie-up with major

30 years catering to various industries

to Volvo India and Ashok Leyland and

OEM’s like Hyundai and Volkswagen.

like infrastructure, engineering and

is expecting orders from other OEMs

“We have given proposal to the major

automotive and also exports to few

in a couple of months. “We are plan-

OEM’s and these are in various stag-

countries like Germany, Saudi Arabia

ning to supply jacks to Tata Motors and

es of discussions. We are expecting

and other Gulf countries. It has record-

Daimler,” he added.

to get the orders soon,” he added.

ed a turnover of `20 crore last year and

Recently, the company has got orders

targeting `30 crore this year.

Vanjax has major presence in the

Inside views of the Vanjax manufacturing unit

JULY 2011 AFTERMARKET

9

NEWS

Bridgestone mulls two-wheeler debut Nabeel A Khan

B

ridgestone India is planning to enter into two wheeler tyres segment. The company is also

setting up a new plant in Pune which is expected to be operational by 2013.

“We have recently started producing bus and truck tyres from our Indore factory and in the next level, we are thinking of entering into motorcycle and farm equipment segment as well,” Director-Sales & Marketing, Bridgestone India, H Gonzalez Mori told Auto Monitor.

The Indore facility expanded at an estimated investment of Rs 170 crore, will achieve a capacity of around 200 truck and bus tyres per day by December 2011 which will be further enhanced to 400 tyres per day by July 2012.

However, the tyre maker will continue its focus on passenger car tyres

The Tokyo headquartered tyre

which is growing at fast pace. As of

manufacturer started its operations

now it has bagged around 25 percent of

in 1996. In March 1998 with setup of

the total market in terms of passenger

its manufacturing facility in Indore,

cars and hopes to get 15 to 20 percent

Bridgestone tyres

it started building network of dealers.

of total market share in bus and tuck

trucks. This is likely to create more

Right now it has 2000 retail channels-

segment by 2020. Over 85 percent of

demand for radial tyres. The radial

dealers, and amongst them over 215

trucks and buses in India use nylon

itself is also more fuel efficient which

Select Super Stores- offering quick car

tyre, which the company doesn’t man-

is bound to accelerate demand in

services apart from selling tyres.

ufacture but it does not plan to enter

this segment.

this segment. It will continue focusing

counter the competition and with this

for overloading.

view it is trying to shift to maximum

Bridgestone is setting up a new plant in Pune for producing tyres for passenger vehicles and trucks and

10

AFTERMARKET JULY 2011

localization of the raw materials and even machinery.

“We have lots of competition, fi rst-

buses. The plant is expected to be

ly MRF, Apollo, JK tyre, and then the

operational by 2013.

Chinese products coming here. The

At this moment major Indian

H Gonzalez Mori, Director-Sales & Marketing, Bridgestone India

The company is ready with to

on radial tyres, which are better suited

other major area of concern is the

truck manufacturers make vehicles

increasing price of input material and

with very low load capacity suitable

general inflation. We always keep our

for nylon tyres. But Mercedes,

customers and dealers keep connected

Volvo, Scania are expanding in

through our family channel. Family

India and Tata Motors has also

channel means basically Bridgstone’s

announced venturing into bigger

support to the products, training.”

NEWS

Kenwood sounds strategy for visible aftermarket share information about its products. With

to organise similar programmes in

the in-car entertainment accesso-

seven more cities in addition to the

n-car entertainment major

ries and gadgets becoming more tech

special technical seminar in Delhi,

Kenwood Electronics has drawn

intensive, Kenwood realised that the

which will, in addition to regular

aggressive plans to focus more on

dealers need more elaborate and in-

course, cover installation and appli-

the aftermarket to enhance its pen-

depth information on the products to

cation of in-car entertainment. “We

etration further. As part of its strategy,

not only install the product but also

will be focusing on navigation system

the company plans to focus on the

make the end users aware about the

this year as it is an untouched market.

covering more places in India through

range of features. Therefore the com-

Kenwood is the fi rst Japanese com-

different concepts.

pany will also be conducting technical

pany to introduce it. Besides, India is

seminars at important hubs.

evolving and the customers” needs are

T Murrali

I

Elaborating the strategy the sen-

increasing. Supporting applications

ior manager of Kenwood Corporation, India Liason Office, Takeshi Shinmen

Navigating Places

like Bluetooth, USB, multimedia, DVD

The company has already con-

players and reverse camera, will help

the company is to augment its semi-

ducted the product seminar in Kochi,

the customers to have all the facilities

nars being conducted to propagate

Chennai and Pune this year. It plans

in one unit, he said. Earlier, these facil-

said the fi rst and foremost priority for

12

AFTERMARKET JULY 2011

NEWS

ities did fi nd application in high-end

ket and the rest from OEMs. In India

create brand awareness besides, boost-

models, but now it will focus on the

Kenwood caters to several OEMs

ing sales from these markets.

mid-segment also as affordability of

including Maruti Suzuki, Ford India,

people is increasing, he pointed out.

Hyundai Motor India, General Motors India and Mahindra, commanding

Boutiques

Linking Chain Cheaper products are flooding the

over 80 percent market share in OEM

market and Kenwood is not spared. The

market. The target is to get equal share

company facing the heat of competition

setting up boutiques in India to facili-

from OEMs business and aftermarket

especially from Japanese companies

tate customers, Shinmen said it will be

in two to three years. “The aftermarket

that fields cheaper products. According

done in consultation with its sole dis-

is increasing because of the expan-

to Shinmen, cheap pricing is not

tributor Nippon Audiotronix based in

sion of the market base and not at the

healthy as one has to look at the lifetime

Noida, which has been the face of the

cost of the OEM market. The custom-

of the products. It is the cost of owner-

manufacturing company for the last 18

ers are also changing their purchasing

ship that is crucial. “We would like to

years. It may be recalled that Kenwood

style,” he said. In order to increase the

keep everyone in the value chain—from

has its own retail outlet in Tokyo in

share of business from aftermarket the

the manufacturer to the distributor,

Japan and another in Amsterdam. “If

company is aggressively pursuing 360

dealers and the end customers—happy

set up in India, it will be only for brand-

degree branding exercise. It will also be

as the product should be experienced.

ing and educational purpose,” he said.

focusing on promoting India specific

Asked if the company would look at

Share To Shore

The Senior Manager, CE Consumer

products and look at options to pro-

Dept, Sales Planning, Kenwood Asia

mote the brand through the FM Radio

Headquarters, David Tan Tiah Wee said,

Currently about 40 percent of the

network. At present the company has

“We will focus on end customers and

total sales comes from the aftermar-

about 600 dealers across the country.

educate them, who will then demand

(L) Takeshi Shinmen, Senior Manager, Kenwood, India Liaison Office & David Tan Tiah Wee, Senior Manager, CE Consumer Dept, Kenwood Asia Headquarters

The company is

for quality products from the OEMs”.

also contemplating

This chain reaction will help not only

on sourcing compo-

the customers with quality products

nents from India but

but also support sales for the company,

yet to take the final

he added. The key area of evolution for

call, he said. While

the company is functionality emphasiz-

it will continue with

ing more on connections with diverse

the existing dealers,

devices like iPod, iPhone, SD Card, USB

Kenwood’s priorities

and Bluetooth. Besides, the company

will be to make every

is also offering easy-to-operate sys-

dealer gets more busi-

tems that reduce operational time while

ness, since it will be

enhancing features and performance.

a win-win for both.

Most of the models offer plug-and-play

Yet another strategy

connections for modern gadgets and

for the company is to

equipment. These seminars will help

enter Tier I and Tier

the company to communicate the fea-

III cities, which will

tures” of its products better, he said.

JULY 2011 AFTERMARKET

13

NEWS

Car wrap to open a new business avenue Nabeel A Khan

L

everaging on the increasing popularity of vehicle wrap for inexpensive mobile outdoor

promotion, the graphic solutions business division of Hewlett-Packard (HP), had recently showcased digital printers for vehicle wraps at the Indian Sign + Digital 2011 (ISD2011) in New Delhi and looking for business partners who could offer the service.

As the competition is growing stronger day-by-day, innovation and optimum utilisation of resources is the key to success for players. The car A demo vehicle wrap in Delhi (inset) Paresh Shetty, Country Business Manager, Signage, Imaging and Printing Group, Hewlett Packard Sales

wrap—an innovative marketing concept—is expected to be available to dealers, workshops and other players

with adequate

technology. During ISD 2011, HP made

in the aftersales sector.

space for

a live demonstration of vehicle wraps

accommodating printers and cars,”

creation so that customers have the

from FMCG to technology are utilis-

Shetty pointed out, “The company has

option to print on vinyl with a design

ing this eye-catching medium to the

tied up with Auto Graphic Digital in

or colour of their choice with exclu-

hilt hence venturing into this is a good

Bangalore and will be announcing its

sivity. Being done digitally, it has the

opportunity. “This will enable car

partner in Delhi very soon.

advantage of bringing multiple design

In India, brands across categories

owners to jazz up their vehicles with

It will be providing an option to print

and graphics on the wrap.

“These printers use HP has patent-

colours and designs of their choice.

on vinyl any design or colour of indi-

We see that the regular process of

viduals” choice with exclusivity. Being

ed latex inks which are water-based

painting takes time and is costly but

done digitally, it has the advantage of

and odourless, hence require no spe-

wrapping can be executed easily in

bringing multiple designs and graphics

cial ventilating system at the Print

less time. Also, it is durable for at least

on the wrap. The durability and quality

Service Provider’s premises. Thus,

two years, thus it would open a new

of the wrap can depend on the material

they pose no health hazard to the

option for the customers,” Country

used. “This will be equally good as paint

workers and are also good for home

Business Manager, Signage, Imaging

and could also be used as substitute for

applications like wallpaper printing,”

and Printing Group, Hewlett Packard

it. Suppose you have been driving a car

Shetty explained.

Sales, Paresh Shetty said.

for many years and now you want to

The wrap could cost around `150

HP is geared to set up a design

change and make it look different, you

per sq and the minimum of 10 feet

centre where all the integrated facil-

can do so with the help of the car wrap

print can come in one time. So the

ities—designing, printing, wrapping

within few hours,” Shetty added.

minimum expenditure for a one-time

Vehicle wraps have been in style

wrap could be at least `1,500. The wrap

can take around six hours for the

with fun loving trendy auto admirers

offers a quick and smart alternative to

entire wrapping and designing job.

who love to customise their vehicle

repainting or repair work for scratches

“We are talking to some entrepre-

and broaden up their style statement.

or similar cosmetic damages, which is

neurs for setting up a design studio for

HP’s Scitex printers’ series will facili-

expected to become popular among

this and we would be primarily look-

tate customers getting the best quality

car owners and create good business

ing for the dealers, spare part sellers

of prints in water—based on Latex

for the workshop owners.

will be available at one hub. One car

14

AFTERMARKET JULY 2011

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NEWS

Telit brings fleet management module for aftermarket Shambhavi Anand

any problems and service requirements of the vehicle.

T

vider, has entered the Indian market

and channel partners for the purpose

with hi-tech products like eCall box

of making it available to the target cus-

and GPRS driven, high-end infotain-

tomers. It will increase the number of

ment modules. It has special modules

channel partners depending on the

for fleet management system for the

market response.

elit Wireless Solutions, an Italy

Target Group

based machine-to-machine (m2m) communication pro-

The company has some distributors

aftermarket.

Headquartered in the Italian capital, Rome, the company designs,

Nascent Stage

Ashish Gulati, Country Manager, Telit

manufactures and markets GSM

in better management of traffic systems

and GPRS based solutions for retail,

with a lot of technology driven prod-

and fleets and enhance communication

telecom, automotive and agricultural

ucts. We have products ranging from

through transfer or sharing of data.

sectors including others.

“We have entered the Indian market

safety devices to infotainment systems

“With the service sector booming

Some of its automotive modules

to fleet management systems. Though

the number of fleet owners are increas-

include the eCall box and technologi-

in the nascent stage the Indian mar-

ing at a very high rate and so has the

cally advanced infotainment systems

ket is ready for such products,”

need for fleet management systems. We

apart from the fleet management sys-

Country Sales Manager, Telit Wireless

have several modules which can help in

tem modules.

Solutions, Ashish Gulati.

keeping track of a fleet,” Gualti said.

M2m is basically wireless technol-

The GPRS-based module of Telit

The company which has presence in 56 countries and has four R&D centres

ogy which can enable communication

can help owners to keep a track of

with 250 engineers across the globe. It

and help in efficient and faster manage-

geographical location, mileage, maps,

expects to have the first mover advan-

ment and monitoring of machines. Such

driver profi le, fuel or refuel events and

tage in the country. Globally it has

a fast communication system can help

service alerts. It also notifies the about

clients like Audi and Magneti Marelli.

Luminous launches automotive batteries

L

uminous Power technologies, a

with durable separators for longer

power conservation and prevention

power backup solution provider

life span, high corrosion resistance,

against acid spillage. The Electra

for domestic, commercial and

The Electra battery

range is a fusion of European technol-

telecom towers has introduced two

ogy and Indian engineering

batteries for the aftermarket, Electra

while Start range is advanced

and Luminous Start for four-wheelers

and affordable.

and the Racer range exclusively for two-wheelers.

The batteries are technologi-

“With the launch of Luminous automotive and motorcycle batteries, we are confident to repeat the same suc-

cally advanced and are intended for

cess story that we have created for our

the domestic as well as the interna-

inverter and other battery segments,”

tional markets. The technologically

Founder and CEO, Luminous Power

advanced batteries are affordable

Technologies, Rakesh Malhotra said.

16

AFTERMARKET JULY 2011

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NEWS

Mahindra First Choice Services initiates new brand experience

M

a hindra

Choice

limited period and allows customers

across Mumbai, Chennai, Delhi, Nasik,

Services has introduced a

First

to avoid roadside breakdowns, reduce

Pune and Hyderabad. A wholly owned

car care value pass book-

costly repairs and keep vehicle safe,

subsidiary of Mahindra & Mahindra,

let for its potential customers. The car

reliable and in proper operating condi-

the company provides car service for all

care value pass is an exclusive offer-

tion. Mahindra First Choice Services is

brands of cars with latest equipments

ing from the company available for a

a chain of multi-brand car workshops

operated by expert technicians.

Ceat to focus on multibrand dealerships

T

yre manufacturer Ceat is look-

stores/outlets help build up a brand

automatic tyre changing, digital tyre

ing to grow its presence in

in a market where customer educa-

inflation, periodic tyre rotation, rim-

semi-urban and rural areas

tion is very low and he is very receptive

straightening and nitrogen inflation at

through multi-branded dealerships.

to experience that a brand provides.

select outlets.

‘It is not practical and viable to set

Given the growing vehicle sales, cus-

But multi brand tyre distributors are

up exclusive dealerships in small-

tomer expectation for fast moving

critical for gaining wider reach across

er towns but since most of our OEM

components like tyres and batteries

the country and will provide bulk

customers also have dealerships in

is rising. Wider availability is critical

of volumes, according to Banerjee.

towns with population of as less as

under these circumstances.

Ceat has a presence in all the seg-

50,000, we will also reach such places

The company expects to notch up

ments of vehicles including two, three

through multi-branded dealerships,’

around 30 to 40 percent of its overall

and four wheelers as well as commer-

said Executive Director-Operations,

volumes from such exclusive outlets

cial vehicles with focus on providing

Ceat, Arnab Banerjee.

christened ‘Ceat Shoppe’. These exclu-

cross-ply and radial tyres in the 10 to

sive outlets provide services like

14-inch segment.

He added that branded or exclusive

18

AFTERMARKET JULY 2011

NEWS

Crash repair equipment maker scouting for distributors Nabeel A Khan

W

eighing the opportunity in the high-end crash repair equipment, Alignment

Systems, one of the world's leading manufacturers of equipment for repair and inspection of damaged vehicles, is planning to expand its network of distributors in India for its subsidiaries—Car-O-Liner and Josam.

In continuing with this endeavour, it has signed ARO Equipments (ARO), Delhi as its distributor in the northern part and will be announcing its new distributor who would be catering to eastern India shortly. Car-O-Liner focuses on cars and light trucks while Crash repair by Car-O-Liner

Josam covers heavy-duty vehicles.

The crash equipment manufacturer

Car-O-Liner, along with ARO

Alignment Systems, Jasvinder Singh

entered India with Car-O-Liner around

Equipment, has set up a new training

told Auto Monitor. Madhu's Garage

ten years ago and so far has been able

centre at the Gurgaon (NCR) work-

Equipment is another distributor for

to install its product at 450 workshops

shop of the ARO. This centre provides

the company which caters to the south

through its two distributors.

complete training to all the workshop

Indian Market. Before partnering with

engineers and technicians who have

ARO, Car-O-Liner had collaborated

campaign for educating and training

bought the equipment so that they can

with Rai Automotive as its distribu-

people from various dealerships to use

efficiently use the technology.

tor in the north. This partnership was

The company is running a special

the equipment. Crash repair is a very

“Looking at the increase in the

recently discontinued.

The company claims that its equip-

critical area, especially for commercial

premium segment, we expect more

vehicles, as the traditional technique

business opportunities for us. We hope

ment provides solution based upon

has a number of limitations. Even the

to install wheel alignment systems

efficient methods for repairing and

replacement of chassis takes too long

at more than 50 workshops over the

measuring damaged vehicle bodies

causing great loss to the vehicle owners.

next three years,” Country Manager,

and frames. It offers collision repair benches with anchors where the hydraulic puller is used to bring the damaged position into right shape, unlike the use of traditional methods of heating and hammering, which damages the metal and raises safety concerns.

The Swedish manufacturer claims to have got a satisfactory but ‘not as desired business’ in terms of Car-O-

Wheel alignment by Josam

Remote PC floor by Josam

liner, as it has been able to penetrate

JULY 2011 AFTERMARKET

19

NEWS

Honda workshops in Delhi and NCR.

tor. Presently, it is looking for a partner

“We think there are two major reasons

who could help them in getting good

as to why we have not been able to get

business for cabin and chassis straight-

the desired result in India—fi rstly,

ener. The company had installed its

because there is still lack of awareness

fi rst cabin straightener system at the

about the products and secondly, the

Volvo workshop in Bengaluru a few

start up cost is a little high for install-

months ago. The company is talking

ing complete range of crash repair

to a number of OEMs for equipment

equipment which is close to `one

like the frame straightener and chas-

crore,” Singh pointed.

sis straightener. It is also hopeful that

Josam, which focuses on heavy

in the near future, the major hubs of

duty vehicle segment, entered India

heavy vehicles like Hyderabad, Nagpur,

around four years ago but has not been

and other mining areas in India will

able to have wider penetration in the

encourage OEMs to open workshops

into only a modest number of OEMs.

market. The company has enrolled

near them that could also increase

Recently, it has installed equipment at

Mumbai based Tribotech as it distribu-

their business.

Cab straightener by Josam

Delphi receives AutoInfo award

D

elphi Automotive was recently presented with the AutoInfo Award for ‘2011 Best

Supplier of Digital Navigation System’ for its MyFi 3D navigation system.

Presented by the China Information Association, an industry association affi liated with China State Information Centre, AutoInfo is the only state-level award recognising information technology development and advancement in the Chinese market.

“This award highlights Delphi’s commitment to safe, green and connected technologies as well as the company’s leadership in con-

map information consistent with the

system. Offering additional features

nected infotainment technology,”

driver’s forward view. The system also

such as audio and video playback

said Managing Director, Delphi’s

displays road signs and major public

as well as radio and personal music

Infotainment and Driver Interface

facilities nearby; provides multiple

management, the multimedia system

PBU, Asia, Doug Brandt.

search choices for directions, includ-

is compatible with multiple media

ing the shortest and most convenient

formats and devices including HDD,

Delphi China Technical Centre,

routes; and helps drivers avoid the

USB, fl ash cards, iPods and iPhones.

the MyFi 3D navigation system was

inconvenience of a wrong turn using

With added features such as high-

launched by Shanghai GM in the

elevated-road recognition to deter-

resolution displays, hands-free phone

Chinese market earlier this year. It

mine if the vehicle is at street level or

operation and more, Delphi is pro-

provides lifelike 3D images and offers

on an overpass.

viding drivers with unique en route

Developed and launched at the

multiple search choices for directions and elevated road recognition.

Using 3D images, the MyFi displays

20

AFTERMARKET JULY 2011

The Delphi MyFi 3D navigation

entertainment and information to

system is seamlessly integrated with

help make the journey safer, easier

a Delphi multimedia entertainment

and more enjoyable.

NEWS

Motomall targets hi-tech car service market ness. Reddy said, “we have integrated

is specially formulated to evade auto-

with the world’s best car accesso-

motive corrosion to the underbody,

erformance accessories supplier

P

ries with detailing and paint shop for

rocker panels and wheel arches while

Privilege Motomall, which offers

our customers.” Its main focus is on

effectively controlling and dampening

a wide range of accessories for

bringing in more innovative prod-

noise and vibration. Heat insulation

passenger cars, is making a push into

ucts, mainly in accessories and audio

properties provide for a comfort-

the car servicing market. It has recently

systems range. In detailing business,

able drive by shielding the car from

started a paint and body shop, which

Motomall is launching some new serv-

extreme temperatures. The coating

enables the customers to beautify their

ices like repairing of cracked glasses,

comes with a five-year warranty.

car under one roof.

restoring damaged leather and restor-

Bhargav TS

Privilege Motomall offers a wide range of car accessories, auto detailing, body repair and paint work, said the

To maintain their services in the

ing faded out headlamps, which will

spare parts and marketing business

enhance and add value to the cars.

Motomall is looking for additional

Getting the vehicle ready for paint-

space for expansions, where more cars

company’s Managing Director, Pavan

ing and subsequently undertaking the

can be accommodated for servicing

Reddy, in the recent interaction with

refi nishing and dent removal is their

and accessories. Currently it has an

Aftermarket.

forte. It uses special types of abrasives,

area of about 7,500 sq ft for both acces-

Motomall started with privilege car

which is an important tool for both

sories and service.

spa a year back catering to all detailing

the refi nishing and car care detail-

services. After seeing a huge potential

ing process. Detailing is the process of

painting, detailing and accessories and

in accessories market, Motomall ven-

enhancing and restoring the value of

there is no plan to enter into mechani-

tured into accessories business which

a car where steam washing and paint

cal services. It has tied up with major

also complements car detailing busi-

correction is also done. He said that

accessories and service equipments

using the new technology can help

manufacturers like 3M, JBL, K&N,

repair the cracks in the plastic bumper

Thule, Infi nity, Bosch, MapmyIndia,

instead of replacing the entire bump-

Alpine, Blaupunkt and Bridgestone

er, thus lowering the cost by up to 70

among others. “Our objective is to

percent. Elaborating on the under-

bridge the gap between the automotive

body rust coating process, Reddy said

customers and technologies available

that the underbody anti-rust coating

across the global” said Reddy.

Motomall is restricting itself to

JULY 2011 AFTERMARKET

21

REARVIEW

Deutsche Motoren: Carrying forward the brand image Shambhavi Anand

that to them even in a service station,” Executive Director, Deutsche Motoren,

W

Yudur Kapur said.

and mechanics spotted with oil

needs to be taken to the service cen-

and lubes, the scene at Deutsche

tre. The vehicles coming to the service

Motoren, the BMW service station

station are programmed rather than

at Mohan Estate might be an envy of

serviced. “The BMW cars are like

many service station owners. This

computers. They are totally compu-

service centre qualifies with the

terised and indicate to the user when

brand name ‘BMW’.

servicing is required. In fact, they are

hile the usual scene at an automobile service station might have dusty garages

“When you are dealing with BMW you have to live up to their reputation in the market. BMW is an aspiration-

22

AFTERMARKET JULY 2011

Being advanced in terms of technology, the car indicates when it

not serviced, they are programmed,” Kapur said.

In order to be able to assist cus-

al brand and its customers are elite.

tomers in the best way possible, the

They have travelled across the world

service centre is connected to a cen-

and are aware of the technological

tral server located in Germany. “Our

advancement. They have felt luxury

main motto is to be at the service of

and want to own it. We have to offer all

customers all the time and provide

REARVIEW

them with services which are at

training for all the technicians.

skills. “All our technicians can talk

par with the global standards. We

They have to be well versed with the

in English. Keeping the customer

are available for our customers 24

extensive training module that the

profi le in mind this is imperative,”

hours,” the proud owner of the serv-

company provides.

Kapur informed. Though most of the

ice station said.

“Our people, starting from senior

owners have drivers, the service sta-

to junior, undergo training pro-

tion gives them an option to get their

mechanics have to be qualified and

grammes all the time. Training is a

vehicle picked up from their home

specially trained. They are chosen

continuous process at BMW and we

and then delivered at their doorsteps

from among the best in the indus-

adhere to this policy strictly. Some

after being serviced.

try. After their recruitment they

programmes are organised by the

undergo rigorous training. They

company and others are organised

around 40 vehicles in a day might

are attached to an experienced and

by us,” Kapur informed. It is not just

be expanded owing to the increas-

senior technician in order to learn

the technical skill that is impart-

ing volumes of the BMW cars in

on-the-job. Also, BMW follows strict

ed to the technicians but also soft

the market.

To service such cars, the

The workshop which services

Inside Deutsche Motoren, Mohan Estate, New Delhi

JULY 2011 AFTERMARKET

23

COVER STORY

Federal-Mogul’s ďŹ llip takes new course Jean de Montlaur, CEO, Federal-Mogul India

The company aims to introduce products that have not yet been represented in India.

T Murrali

ers to identify the original components from counterfeit products. This will

O

help contain the menace better.

Federal-Mogul is aiming to penetrate

facility in India to make brake pads

the aftermarket in India further by

and linings to cater to the domes-

introducing a slew of initiatives. In

tic aftermarket as well as OEMs. This

addition to introducing a new range

is the ďŹ rst time that the company is

of products that were not hitherto

entering this business through local

present in the country, the company is

manufacturing and it claims that the

also planning to engage the people in

products will offer close to double

the entire value chain for overall and

the life of the existing brake pads and

sustainable growth. The company is

brake linings presently available in the

also developing a special tool, which

replacement market.

ne of the largest automotive Tier I companies and aftermarket players in the world,

will help the distributors and custom-

24

AFTERMARKET JULY 2011

As part of its strategy, the company is setting up a new manufacturing

Hitherto Federal-Mogul was cater-

COVER STORY

ing to the domestic aftermarket by

ers play the key role in the selection of

importing products from few locations

the raw material in the case of brakes,

across the globe including Thailand.

as being a safety critical item, he states

The CEO of Federal-Mogul India

that it will take a while for the com-

group of companies, Jean de Montlaur

pany to start supplying to the OEMs in

said, the upcoming plant in Mahindra

India. Moreover, brake pads and liners

World City, about 45 km south of

are supplied to OEMs through brake

Chennai, will be fully integrated in to

system suppliers.

the friction materials manufacturing

The road ahead for the aftermarket

plants and systems of Federal-Mogul

division of Federal-Mogul in India is to

worldwide. He continued, “It will be

retain market leadership in engine parts

very much interconnected with the

and expand presence in other product

several testing facilities including

categories. Being a leading aftermarket

Germany and the US, where we test

player with one of the largest product

every single product in terms of dura-

portfolio in the country, the company

bility, friction capability and abrasion.”

plans to offer more value added by pro-

The Chennai facility will make a

viding total aftermarket solutions for

range of products that are not manu-

their needs, said Vice President Asia

factured at its Thailand plant like large

Pacific, Global Aftermarket, Federal-

brake pads and linings for commercial

Mogul, Madhur Aneja.

vehicle applications.

Montlaur revealed, “We are in talks

Towards this, it hopes to establish strategic relationship with distribution

with several OEMs in India who have

partners to foster industry advance-

been waiting for us to set up local

ment. As a probable step, it will

manufacturing operations. Secondly

integrate global product management

the formulations that we are going to

and supply chain expertise with local

offer will reduce the cost of operations

manufacturing and market penetra-

of most of the end-users. At the end

tion capabilities. For instance, under

of the day, what is adding costs to the

the engine solutions it offers a full

fleet operators is not the brake linings

range including pistons, piston rings,

Madhur Aneja, Vice President Asia Pacific, Global Aftermarket, Federal-Mogul

Motivating mechanics Federal-Mogul has recently commenced a project in India to train young mechanics to develop their own business. As part of its CSR activities, the project will be supporting them with their studies too. “The project has commenced and the fi rst generation is going to come,” stated CEO, FederalMogul India group of companies, Jean de Montlaur. Initiatives like this will help in better understanding of the products and technologies in addition to contain counterfeit products.

Besides, it will be a win-win for the end customers and the manufacturer.

or pads but the immobilation (down time at the workshops). Thus, the longer the life of the friction material, the lesser the time for vehicles down time.

Moreover, if the products are more abrasive, which is the case today, they will damage the drums and disc; therefore the total cost of operations is going to be much higher,” Montlaur added.

When it comes to catering to the Indian aftermarket, “in the beginning it will be a mix between the products manufactured by our Chennai plant and imported from Thailand. Soon the entire range of products will be manufactured in India,” he said. The roadmap for the company is to start the commercial production by January 2012. Since the vehicle manufactur-

Ecotough: ultra low-friction piston

JULY 2011 AFTERMARKET

25

COVER STORY

A range of products manufactured by Federal-Mogul

Nimbus heat shield

valve seat guides, bearings and cylin-

mechanics, about 2,000 rebuilders

CVs, two-wheeler and three-wheel-

der liners, he added. Similarly, it offers

and close to 5,000 retailers managed

er population. At present, the parts

a range of sealing products including

by 17 aftermarket distribution loca-

distribution structure is extreme-

cylinder head gaskets, dynamic seals,

tions. Aneja stated that the Global

ly fragmented with several layers.

intake manifold gaskets and exhaust

Aftermarket India is an independent

However, the future is promising, he

gaskets. “We clearly see that the trend

strategic business unit and is a critical

said since the national highway net-

in the Indian market is becoming more

part of Federal-Mogul India operations.

work is planned to be doubled in about

sophisticated; an increasing number of

With its wide portfolio of products it is

five years. Also, the state, local and

service stations will be coming to the

able to cover over 95 percent of Indian

arterial road network is improving due

country. Therefore we are gearing up to

and global vehicle parc. Besides, it is

to governments’ focus on infrastruc-

provide complete value added solutions

also serving several other industry

ture improvement in Tier II cities and

to the customers,” he said.

requirements including industrial,

rural areas. What’s more, OEM service

agricultural, mining, marine, power

centres and third-party multi-brand

of spark plugs in the last two years and

generation and construction. Aneja

service outlets are to be complimen-

has became the second largest player in

attributed the success of the company

tary and will offer substantial options

the country. It has also tripled engine

to the fact that over 80 percent of the

to the users. Lower lead time to serv-

bearings sales in the last four years and

distributors have more than 25 years of

ice the customer and management of

became the third largest player in the

association with Federal-Mogul.

inventory costs to be the key factors of

The company has doubled the sales

country. The new focus for the company

At present, the national highways

channel profitability. In addition, the

will be on the friction material side for

in India accounts for less than five

strong non-OEM brands is expected to

both passenger cars and CVs. “Our tar-

percent of the road network carrying

remain in focus along with OEM spare

get is to be amongst the top players in

about 40 percent of the traffic. There

parts, he iterated.

the next three years,” he said. Besides, it

is poor culture of preventive mainte-

will also look at entering unrepresented

nance amongst vehicle owners and

market division contributed about

categories to gain rapid revenue and

drivers besides, varying maintenance

$2.3 billion to the total sales in 2010. It

market share growth.

habits amongst urban and rural areas,

has 24 major distribution centres in 18

he observed. Top 40 cities constitute

countries and selling to more than

50 percent of cars and 35 percent of

150 countries.

Currently it has 456 distributors across the country covering over 15,000

Globally Federal-Moghul’s after-

An array of pistons

26

AFTERMARKET JULY 2011

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1. Award category applied to 2 wheelers

3 wheelers

4 wheelers

Commercial Vehicles

Please tick on the category that you wish to send your nomination for

2. Brief overview of the dealership- background and future plans (Upto 100 words) __________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

3. Why do you think you deserve to win this award? ( Upto100 words) __________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

4. Have you undertaken any Corporate Social Responsibility (CSR) initiative this year? If yes, please provide a brief write-up and substantiate the same with citations, awards, media releases etc. (Upto 100 words, please attach photographs of documents if any) _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

5. Have you undertaken any eco-friendly initiatives (Green initiatives) in your company (power/ water conservation, use of eco-friendly materials) this year? If yes, please provide a brief write-up to substantiate the same with citations, awards, media releases etc. (Upto 100 words, please attach photographs or documents if any) __________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

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Event

PRACHI MUTHA, ADEA, 1st

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Photographs: Aarti Koul

IN CONVERSATION

Carnation to get into franchisee mode

The multi-brand aftersales service provider, Carnation, will continue to expand and roll out newer hubs across the country. At the same time, it will be launching an e-business platform, which will be catering to all the needs of car owners. This will be first time that the e-Business platform will be supported by brick and mortar outlets to help strengthen consumer confidence in them. The company is also planning to initiate a franchisee mode this year that will be rolled out in a phased manner over the next couple of years, Managing Director, Carnation, Jagdish Khattar tells Nabeel A Khan in an interview.

30

AFTERMARKET JULY 2011

IN CONVERSATION

How is Carnation fairing? What has

country and at the same

been the response from the market

time, we will be launch-

with the fi rst-of-its-kind concept

ing the e-business platform

in India?

which will be catering to all

We have received instant accept-

the needs of car owners. This

ance of our business model. Even

will be one of the fi rst times

through our website, we have received

that an e-business platform

various testimonials and feedbacks,

is supported by brick-and-

which made us believe that indeed

mortar outlets, which helps

there was a gap in the aftersales serv-

develop confidence in the

ice. Our vision to provide a solution

business model.

to every discerning Indian car owner stands vindicated.

Our network of 24 hubs across

As far as competition goes, we believe that if more players come in the multi-brand

15 cities has delivered more than

space, the business model will

2.5 lakh cars and as of now we are

be validated. Also, as more

receiving more than 20,000 footfalls

organised players enter this

at our hubs. We also have a network

space it helps in expanding

of 48 workshop-on-wheels that visit

the market.

corporate and multi-storied RWAs (Resident Welfare Associations). All

What are the ways forward

our workshop-on-wheels service

for Carnation from the

vehicles, conduct check up camps

expansion point of view? How

and touch more than 9,000 customers

big is the opportunity for

a month.

such a concept in India?

The opportunity for the multi-brand

Jagdish Khattar, MD, Carnation

er is looked after irrespective of where he goes.

Many companies are contemplating

after-sales service is huge. Overseas, a

entering this business. How was last

third of the market is managed by third

How effectively is Carnation able to

year and what is the outlook for this

party organised players, but in India

deliver services in terms of its mul-

year?

the share is miniscule. We propose to

ti-brand/third party after sales and

add 15 company-owned and operated

service?

The past year was a year of consoli-

As already indicated, the cus-

dation and initiation of our various

hubs in the future and also initiate the

business verticals. Consolidation took

franchisee mode this year which will

tomers footfalls tell us that we are

place in service operations which

be rolled out in a phased manner over

delivering as per the customer satis-

includes general repair and body

the next couple of years.

faction. We have a robust post-service follow up system and track the feed-

repair. New verticals like pre-owned cars and insurance renewals were

Earlier, OEMs considered you as com-

back of each and every customer,

rolled out. We currently have nine

petition, but now the attitude seems

which helps us understand customer

outlets for pre-owned cars, around a

to be changing. Can you throw some

reaction and cater to all his needs.

dozen accessories stores as well insur-

light on the change in status?

Even the response from the insur-

ance renewals centres. These verticals

We have always held the view that

ance companies for the accidental

are all integrated along with the hubs

we are not competing with the OEM

repairs business has been good. The

that we have across the country. Also,

authorised dealerships. If at all, we

insurance companies fi nd us as an

we have a network of 48 workshop-on-

are in fact supplementing their efforts

alternative service provider. We are

wheels in the cities where we

as with the expansion of the auto

also meeting a great need of corporate

are present.

industry, the customer’s needs have

and leasing companies who have cars

This year, while consolidating,

increased and he has become more

of various brands as they get a one

we will continue to expand. We will

demanding. We feel that the OEM’s

stop convenient access to our pan-In-

be rolling out newer hubs across the

priority is to ensure that their custom-

dia network for all their cars.

JULY 2011 AFTERMARKET

31

IN CONVERSATION

We see

tremendous

potential in the Indian lubricant market: Frank Ryan

US-based Top1 Oil Products Company has launched its premium range of lubricants for the first time in India recently in New Delhi. Top1 lubricants targets the niche market segment which comprises high quality users and are used mostly in new generation vehicles. The company has tied up with Lucas Indian Services, an organisation that specialises in sales and service of auto electrical and automotive products, as their marketing partners for distribution. The latter has a strong distribution network of premium products all across the country. Both being leaders in their respective segments, the strategic tie-up would bring favourable competition in the premium lubricant market in India. “We see huge potential in this market and we decided to enter the market right now based on close watch on the developments here�: Vice President, Sales and Marketing, Top1 Oil Products, USA Frank Ryan, tells Nabeel A Khan in an interview.

32

AFTERMARKET JULY 2011

IN CONVERSATION

Do you think this was the right time

LG Balakrishna & Bros. Thus

for Top1 to enter the Indian market?

our presence will be pan-

We do think that this is the right time.

India.

We have been working here for a number of years, looking at the market and ana-

Are you launching a com-

lysing it. After weighing the potential

plete range of products as of

here, we think that with the prolifera-

now?

tion of the synthetic and semi-synthetic

At this point, we are looking

lubricants, we assume that the Indian

at motorcycles in the two-

market is ready for this. Though it is a

wheeler market, passenger

very small percentage, it will grow like

cars in four-wheeler and heavy

many other markets in the world. We

duty sector. Top1 products

think of positioning our ranges as high

for motorcycles will be avail-

Frank Ryan, Vice President, Sales and Marketing, Top1 Oil Products, USA & Sandeep Abbi, Lucas launching Top1 Lubricants in India

value products at a very competitive

able in the range of `285-750

price brand in the market place here.

per litre, while that of passenger cars are

age and then communicate about how

This would be the main strategy in the

priced between `285 and `1,200 for every

the technology relates to the end con-

launch to catapult it to a success. The

litre. The per litre cost of heavy duty die-

sumer’s value and that spells out into

growth in the automotive industry here

sel vehicles’ lubricants will be `310-370.

our business success.

on entering here. India is a very dynamic

Which segment do you think will fetch

What kind of revenue target have

country and we look at entering a mar-

the highest revenue?

you set?

was also a major reason while deciding

ket which has a lot of growth potential.

We are expecting to see the largest

We see tremendous potential in the Indian lubricant market which today is

Many markets around the world is not

number coming from the two-wheeler

growing or declining, generally, so there

market. Our company is not a motor-

worth `25,000 crore, from which, over

is always a pressure to go to a new mar-

cycle specialist but we have developed

`2,000 crore is for the high quality syn-

ket and increase the business.

a new technology in this range.

thetic and semi-synthetic oil segment,

What kind of strategy and plans have

What are your investment plans to

India. It would be very tough for me

you in order to establish your products

marketing your products in India?

to comment on any revenue target.

the market which we are targeting in

here in India?

We have already signed up with Lucas

The marketing will be a collaborated effort in India. However most of the

However, we will launch more product ranges by the end of this year.

India-TVS Group, which will give us

marketing expenditure will be done

a big network of dealers and distribu-

from Top1 and those will be mostly

Will you be importing the whole prod-

tors in north, west and eastern part of

BTL activities. We feel that this time it

uct range?

the country. Distribution is a big thing

is all about deeper penetration in the

for penetrating any market. Through

market. We are working on the invest-

importing all the products from

Lucas, we will have sizeable access to

ment plans for marketing.

America. On the changes down the

At this point in time, we will be

road we will have to see. Certain

the market. We are known for producing lubricants for the niche market segment

The price of your products is a little

products make sense, probably the

and new generation vehicles. We hope

higher than your competitors. Please

industrial products.

that our high quality and innovative

comment.

products will soon become popular in

Yes, sometime price remains a fac-

Where in India will be you be based?

We will be based in Mumbai. We have

the Indian automobile market, which is

tor. To be honest, in the last 30 years,

the world’s fastest growing sector.

we have heard this concern from every

already set up our office after forming an

market we have entered. So every mar-

Indian subsidiary. We have a very com-

Lucas will be distributing in three

ket is quite sensitive when comes to

petent and professional team in place.

regions of the country only. What are

price and there are many different

Right now we have total five to

your plans for the other markets?

strategies to combat that. What we do

six employees and we are looking for

is that we put technology into a pack-

more people.

We have a distributor in the south—

JULY 2011 AFTERMARKET

33

CUTTING EDGE

Watch your

way Abhishek Parekh & Nabeel A Khan

S

of Navteq’s latest offering ‘Natural Guidance’ software.

Product Ranges Most service providers have demarcated customer segment into four

are moving into mobile hand-

distinct categories: automotive,

sets and vehicle dashboards

pedestrian, fleet or logistics

considered ‘add-on’ or luxury device, navigation devices are evolving fast to

AFTERMARKET JULY 2011

Navteq, Ogi Redzic during the launch

lowly but surely, navigation aids

in a way unimaginable. Though still

34

Sales & Business Development, APAC,

and government.

The devices range from around `2,300 to more advanced ones cost-

accommodate varied interest

ing `40,000, while more interactive

and budgets.

ones providing weather updates, voice

“I can easily visualise an explo-

interactivity, self diagnosis, parking

sion in installation base of navigation

sensors and music system along with

related software in India, whether

premium navigation software costs

through mobile devices or consoles

even higher.

or other instruments. We are at an

More interestingly, service pro-

inflection point in the adoption of

viders are also offering products in

navigational aids in India and it’s

segments that were considered mar-

a matter of time before it becomes

ginal ones with limited potential. The

ubiquitous,” said Vice President,

pedestrian segment has a potentially

CUTTING EDGE

Navteq launched the 280 degree multiview camera field vehicle in India

Navteq Geographic Analyst use patented tools, techonology

large user base in a developing country

Indian travellers do not consult

travellers place value on guidance

like India with low vehicle population

maps prior to or during their journey.

information in the form of local points

per thousand people. “We are try-

Approximately 70 percent of the drivers

of interests such as banks, hospitals,

ing to identify ways that pedestrian or

in India stop by the side of the street to

movie theatres, places of worship and

person on foot is likely to use a naviga-

traffic signals for guidance cues. The

tion aid, as such a person could easily

survey also indicated that approxi-

converse with a fellow pedestrian or

mately 30 percent of respondents

get information on locations through

stated ‘landmarks’ as a piece of infor-

other means. We are realising that

mation they would request when

major diversity in terms of language

asking for directions.

and other complexities pose challenges to pedestrian movements,” adds

xxxxxxxxxxxxxx

Redzic. He added that Indian produc-

Developments MapmyIndia is gearing up to launch

tion centre located in Mumbai will be

seventh version of its map and real-

expanded to accommodate the grow-

time traffic update system by the third

ing needs of the Indian market, as well

quarter of this fi nancial year. The

as undertake work for other markets as well. It is establishing another production centre in Mumbai and this centre

new version will have house number Rohan Verma, Director, CE Info Systems

details of around 50 top cities, additional place of interests (POIs). The

is likely to grow as big as the

ask for directions because they need to

current version 6 contains maps of 18

existing centre.

reconfi rm or they are confused. Most

top cities with house number details,

drivers stop and ask for direction at

maps of 1027 cities, four lakh Point Of

least two times per trip for an average

Interests (POIs) and six lakh villag-

of nearly three minutes or six per-

es. MapmyIndia is a brand owned by

cent of their total travel time. Indian

CE Info Systems and has around 700

Consumer Habits According to a survey conducted

by Navteq over the last few months,

JULY 2011 AFTERMARKET

35

CUTTING EDGE

employees working out from its head office in Delhi.

“We got some negative feedback from drivers that most PNDs only have foreign languages option in the voice guidance so we introduced

We are identifyng ways that a pedestrian is likely to use a navigation aid, as the

the regional languages and it has

person could easily

helped us in boosting our presence.

converse with a fel-

Today, we hold over 80 percent of the total automotive Personal Navigation Device (PND) marketshare,” Director, CE Info Systems, Rohan Verma told Auto Monitor.

The map builder has recently introduced a camera which could enable the driver to see the rear view on the

low pedestrian to get information on locations. We are realising that language diversities also pose challenges to pedestrian movements

screen of the navigation system. The company is also working on a complete

Ogi Redzic, Vice President, Sales & Business Development, APAC, Navteq

in-car entertainment cum navigation

containing details of the movement of

including Hindi, Gujarati, Punjabi

system—In Dash AVN (Audio Video

the vehicle during the entire period.

and Tamil have been recently added

& Navigation) priced around `40,000.

Earlier, it had also introduced car locator, which is accessible from any

in the voice guidance of the PND. It

Upgrades Currently, it offers a premium ver-

has also introduced 3D image of the place of interest in top four cities

personal computer or laptop through

sion of multimedia PND at `20,000

a login Id and password provided by

with hardware from a Vietnam-based

the company and changed every six-

manufacturer-Mio, while the entry

frantically working to make low cost

months. The device enables a user to

level product costs around `8,000.

PNDs available at a variety of locations

log in and check the exact position

It provides value added service like

or distribution channels. These PNDs

of the car from anywhere. It will also

local language voice based guidance

are sold at all the authorised dealer-

provide logs for a period of six months

in as many as nine Indian languages

ships of the major car manufacturers

including Delhi and Mumbai.

Most service providers have been

as well as accessories dealers and bigger departmental stores. In most cases, PNDs come loaded with the navigation software and cannot be changed with a rival service provider.

The Road Ahead Industry players are not willing to hazard a guess on whether navigation enabled mobile phones or PNDs would emerge as a preferred mode of consumption. But service providers like Navteq, Satnav and MapmyIndia are certain that automobile sector will lead the way in getting customers hooked to software assisted navigation and help in making these services more widespread across multiple Specialised inhouse training for all of Navteq’s field team

36

AFTERMARKET JULY 2011

devices and platforms.

CUTTING EDGE

Offering

innovative solutions for paint drying & curing Considered as the most efficient form of radiation in the electromagnetic spectrum with regards to transfer of heat, infrared heating technology is being touted as the next generation practice for drying and curing paints. The biggest benefit is that IR emitters can deliver heat in exact amounts directly to a specific point, thereby saving a significant amount of energy. A quantum leap is possible in paint drying and curing efficiency, provided a radical, out-of-the-box approach is taken when planning new paint curing operations or upgrading existing facilities.

I

magine if one could reduce the energy

heating technology encapsulated in the design

bills of paint shop operations by 15-20

of cutting-edge IR emitters, new IR reecting

percent, or consider doubling the produc-

materials and the architecture of the heating

tivity of painted components while saving

system and its electronic controls.

approximately 60 kW of energy per hour. Yes, it is possible to achieve enhanced quality, increased productivity, and yet save substantial energy in the process.

In other words, it is possible for a company

38

AFTERMARKET JULY 2011

The Painting Process It is a known fact that the painting process serves the dual purpose of protecting any type of surface as well as enhancing its aesthetic

to beat its competitors and gain market leader-

value, thereby giving any product a higher

ship by producing higher quality products for a

market appeal. Recent trends and awareness

lower unit cost. This is now achievable through

in the direction of environment protection

path-breaking innovation in infrared (IR)

has led to worldwide legislation forces want-

CUTTING EDGE

ing to limit the emission of Volatile Organic Compounds (VOC). This has encouraged many companies to become more responsible and adopt water-based paints and coatings (eco-friendly materials) as a replacement to solvent-based coatings. However, water-based paints are known to require longer drying times, which results in extended process times and reduced throughput, thereby affecting manufacturing operations. By using IR heating, water-based paints are effectively force dried and cured within a few minutes.

How IR Works For Paint Films IR is the most efficient form of radiation in the electromagnetic spectrum with regard to transfer of heat. In other words, the IR emitters heat the object without heating the air in between. It has virtually similar properties as light. It travels in straight lines from its source and can be focussed into specific zones by special reflectors. The IR is categorised into short wave, medium wave and long wave. Popular emitters of IR (made in quartz) have low thermal inertia; hence, they are instant on/off type (ie heat-up/cool down times of about one second).

IR can enable breakthrough innovations in the whole of painting process including drying and curing. This is possible by way of using IR boosters, compact IR ovens, infrared heating systems, to name a few.

IR Advantages A few advantages of radiant (IR) heat for surface painting applications are as follows: Non-Contact Heating: As there is no physical contact of the air, there is no contamination due to airborne dust particles.

This in important in cases where such contamination can

A brief comparison of convection heating (hot air) versus IR Convection heating *First the air is heated *Then the paint film is heated from outside by convection which is a slow process *Heat transfer is through the paint film by conduction (paint is a bad conductor of heat)

*High at paint surface, low at bottom *Entire mass gets heated *Slow process

Infrared heating *IR does not need a medium to heat *IR rays penetrate the paint film, are partly absorbed in paint film, partly at surface and partly reflected. During reflection they reheat the film. As a result, the film is heated uniformly throughout its thickness IR rays penetrate the film *Hence heating throughout the film is uniform *Entire mass need not get heated – an especially useful property when heavy castings etc are to be heated *Fast process- Typically infrared heating takes only one-third the time of convection heating

JULY 2011 AFTERMARKET

39

CUTTING EDGE

mar the quality of the surface of any product.

Fast Response: Low thermal inertia of an IR heating system eliminates the need for long pre-heat cycles. As IR emitters require only a few seconds to reach operating temperatures, they can be switched off even during small breaks in production, thus saving energy.

Shorter Time Cycles: Due to one-stage heat transfer, IR heating times are typically one-third of convection ovens.

High Efficiency: IR is energy in the form of electromagnetic waves. Since IR does not impact the air or surround-

A few path-breaking IR heating solutions achieved in India: Curing of water-based paint on metal strips by raising the temperature to 1500C in 3 seconds Water based paint cured on fi lters in eight minutes @ six m/min. Conveyor length inside IR oven: 48 m instead of 180 m required for a typical convection oven Paint drying achieved on heavy valve / actuator / engine components in 15-30 minutes. Turnaround time after primer coat reduced from one day to one hour PU Paint drying achieved in IR – Convection hybrid oven on plastic components in four minutes Drying of pre-treatment chemicals (PVA) on plastics done in one minute Drying of anti-corrosive coating done on MS plates, 3.2 m wide, 10 m long and 50 mm thick , travelling on a conveyor at 2 m/min.

ings, the energy radiated may also be concentrated, focussed, directed and

IR sensors can sense the actual product

reduce the possibility of surface con-

reflected in the same manner as light.

temperature and be used to control the

tamination by airborne dirt.

This greatly increases its flexibility and

heater temperature or line speed.

adaptability and reduces energy losses.

Clean Heat: Unlike gas-fired ovens,

Control Accuracy: Electric IR emitters

electric radiant heaters do not produce

can be easily and precisely controlled.

combustion by-products, so the product

They can be zoned wherever required.

is not contaminated. Low air velocities

IR Boosters Integrated With Existing Convection Ovens Most existing paint curing processes involve a ‘heat-up’ stage followed by a

Electric IR emitters can be easily and precisely controlled

40

AFTERMARKET JULY 2011

CUTTING EDGE

ing a conventional hot air

IR ovens can be switched on/off even

oven. Such an oven would

for every single component.

be large in size, requiring considerable energy and time to generate hot air to

one can consider alternative technolo-

shut-downs or start-ups in

gies such as IR heating, which provides

such systems would be both

several opportunities for improving the

impossible and impracti-

efficiency of existing paintshop opera-

cal. This challenge can be

tions. IR technologies work well for

overcome by using IR ovens,

drying inks, coatings, finishes or adhe-

which are modular, compact

sives applied to materials, especially

and can be designed opti-

the sensitive ones such as fi lm, release

mally in terms of materials.

paper or some types of fabric where the more controlled IR drying helps to

have paints that are cured

avoid damage to the material from

at elevated temperatures

excessive heat.

only. However, forced dry-

As illustrated above, a quantum

ing of air drying paints gives

leap is possible in paint drying and

many benefits such as time

curing efficiency provided a radical,

span between each coat gets

out-of-the-box approach is taken when

‘holding’ stage. The heat-up stage often

reduced from one shift to one hour or

planning new paint curing opera-

occupies up to 50 percent oven length

less. In practical terms, it means that

tions or upgrading existing facilities.

in conveyorised operations. In the case

the second coat can be completed on

Established market players who can

of convection heating systems, oven

the same day and the product or mate-

offer the right combination of IR

lengths are long. A successful innova-

rial can be packed and shipped out the

sources, equipment design and process

tion in such a case is to install an IR

very same day. This can also helps in

controls can elevate your operations

booster ahead of the convection oven.

reducing work-in-process inventory

to world-class and environment-friend-

Here an initial quick boosting of tem-

drastically.

ly levels. The sun’s rays are considered the purest Infrared (IR) energy, but

perature by IR reduces heat-up time, leaving more space for the holding. In practical terms, this can mean a 50-100

IR For ‘Just-In-Time’ Operations Heating equipment in most opera-

percent increase in line speed with

tions work on the age-old concept of

10-20 percent increase in length.

‘heat-up time’, ie the ovens have to be

IR boosters have been an immense

started much in advance before the

remember, the sky is the limit when it comes to innovative and energy efficient IR solutions!

End Note

success in industry, and they have

production starts and even when the

been used in various ways. Popular

components are not processed, the

vides a paintshop with significant

applications include curing of paint on

oven has to be kept ‘on’.

versatility in fi nishes. Switching from

automobile bodies, consumer goods, industrial components and so on.

Compact IR Ovens For Curing Paint On Large Components The practice of high temperature

Electric infrared technology pro-

Short duration, instant switch on/

one paint formula or method of appli-

switch off IR ovens are an effective solu-

cation to another is also much simpler

tion in many such situations. With the

with the new drying system. The infra-

advent of PLCs, machines are automat-

red heaters can be easily adjusted for

ed and ovens switch on automatically

waterborne painting one day and for a

upon sensing the components and

powder-coated finish on the next.

drying is most commonly accepted for

switch off automatically when there are

all industrial products. However, for

no components.

heavy components like valves, pumps, olled

For drying and curing operations,

encompass the oven. Sudden

Such applications also

Automated Touch-up IR curing of water-based paints on automobile bodies

Using IR Effectively

Coupled with short-duration time

* Nilay M Shah is the Director, Litel Infrared Systems. He can be contacted at

actuators, etc, the weight and size of

cycles, this leads to efficient just-in-

exim@litelir.com. The feature has been

component pose problems in design-

time operations. In fact in many cases,

republished from SEARCH.

JULY 2011 AFTERMARKET

41

CUTTING EDGE

Flash programming to aid in vehicle repairing, servicing lash programming has become an inte-

F

gearbox may be suffering shift jolt. Reflashing

gral part of servicing and repairs for the

with a modified program allows the transmis-

majority of newer vehicles as car manu-

sion pressures to be used in a modified way,

facturers are making increasingly complicated

increasing drivability resulting in the prolonged

vehicles with multiple ECUs.

life of components. As another example, given

When the manufactures launch a vehicle,

whereby many cars may have been jumpstarted,

ing daily use. These problems are often fi xed

in turn could have led to voltage spikes to the

by the manufacturers releasing a ‘refl ashing’

ECU software, flash programming is the only

fi x for the ECU, similar to the software patch-

way to restore the ECU back to its original state.

es released by Microsoft to fi x known bugs

when fitting new ECUs. ECUs are typically

ming can address issues such as transmission

supplied with base software, giving them lim-

shifting problems, hesitation, rough engine

ited functionality. A calibration software must

idle, drivability, check engine lights, emis-

then be matched to the vehicle specification

sions quality, poor performance and any

and then flashed to the ECU in order for it to

number of other operational problems. More

work properly. Flashing may also be required

frequently, fl ash programming may be the

to allow retrofits to function correctly. The

only way to repair a vehicle and tackle these

Dension Gateway 500 will interface an iPod

issues. Over 100 million cars on the road sup-

with the in-built car entertainment system.

port fl ash programming.

However it will only work if the vehicle has

through daily use. For example, an automatic

AFTERMARKET JULY 2011

Flash programming also comes into play

within the latest programme. Flash program-

All vehicle parts will experience wear and tear

42

the especially cold weather experienced of late

there can be subsequent problems found dur-

been programmed to know that the Gateway interface is present.

CUTTING EDGE

Additionally, when certain components are fitted, the internal engine software needs to be updated so that the new component is recognised, otherwise the vehicle won’t run properly.

A genuine example of this was when BMW changed the air mass metre fitted to E46 3 series diesel engines. The new metres were not compatible with the old ones and therefore could not just be swapped out without compromising the exhaust emissions. The Engine Management System required reflashing with a software update so that the ECM could interpret the correct signal The Autologic diagnostic tool enables independent garages to continue working without the need for expensive dealer tools or dealer intervention

from the metre.

Accurately diagnosing and repairing many of these newer vehicles used

are available but they are very limited

undertaking any flash programming

to require full access to expensive

in terms of fl ash capability and per-

is to ensure that there is a stable power

dealer tools, leaving many independ-

formance, so any garage considering

supply. It is imperative that the volt-

ent garages held to ransom. Without

investing in a fl ash-enabled diag-

age supply does not falter during the

a diagnostic tool with fl ash pro-

nostic tool should check that it will

flash programming procedure as this

gramming capabilities, independent

deliver fi rst time fi x solutions.

can destroy the ECU which is being

garages may end up wasting time and

A ‘reflash’ of commonly experienced

programmed! A number of suitable

money trying to repair an issue with

problems, isn’t regarded by vehicle

battery chargers and support units are

hard parts that cannot be repaired

manufactures as a recall, so unless it’s

available such as Fronius, Deutronic

without a calibration fl ash update.

discovered as part of a normal servic-

and Traction.

However the diagnostic market

ing of their vehicle, most affected car

Autologic Diagnostics is the manu-

provides a solution to enable inde-

owners won’t even be aware of any

facturer of a dealer-level automotive

pendent garages to continue working

potential problems which could be eas-

diagnostic tool enabling independent

at dealer-levels without the need

ily rectified through a simple reflash.

garages to retain their independence.

for expensive dealer tools or dealer

Consequently, they won’t book their

Covering all systems and functions,

intervention. The solution comes in

car in to receive the quick fi x. This

Autologic includes ECU flash program-

the form of the Autologic diagnostic

provides independent garages with

ming and coding. Service functions,

tool, which provides full fl ash repro-

another reason to invest in a diagnos-

DTCs, live data/actuations and data

gramming and coding capability to

tic tool with flash programming– the

logging are also standard. Autologic

dealers. Other diagnostic tools with

upsell. Even if the customer isn’t aware

also offers performance tunes for

some fl ash programming and coding

they are experiencing a problem with

select brands, giving independent

their vehicle, by garages offering cus-

garages another revenue stream.

tomers the opportunity to get their

Autologic diagnostic tool

Unique in the aftermarket

vehicle updated to the latest available

workplace through technical sup-

calibration flash, the car owner may

port, dedicated teams of specialist

see some benefit in performance, driv-

software engineers and master tech-

ability, or even fuel economy. It also

nicians mean Autologic can offer

serves as good preventative mainte-

frequent software updates over the

nance to update the calibration flash

Internet alongside telephone support,

and avoid any problems that it was

providing technicians with real-time

intended to fi x.

support and solutions to any prob-

A key aspect to bear in mind before

lems encountered.

JULY 2011 AFTERMARKET

43

FOCUS

Arnab Banerjee, Executive Director-Operations, Ceat

Renewed interest in

cross ply tyres

Abhishek Parekh

with radial tyres as OE fitment, these are replaced by bias tyres as their

ven as most tyre manufacturers

E

replacement cycle kicks in. These

are looking at expanding their

vehicles are overloaded and driven

radial tyre capacity to meet

in difficult and varied terrains and

the burgeoning demand in OEM and

hence it is unviable for operator or

replacement markets, the demand for

owner to opt for radial tyres,” said

bias tyres is far from exhausted in the

Executive Director-Operations, Ceat,

replacement market. Large volume

Arnab Banerjee. He added that most

categories within passenger and goods

tyre manufacturers are looking at

carrier segment including Tata Ace

sustainable demand for cross ply or

and Mahindra Pick Up range, though

bias tyres in the replacement market

equipped with radial tyres as origi-

for several segments.

nal fitment, get replaced with bias or

vehicle segment has been slow to pick

replacement cycle kicks in.

up pace. Most tyre manufacturers

“It may seem a bit of an irony that

44

AFTERMARKET JULY 2011

Radialisation in the commercial

cross ply tyres when their regular tyre

have expanded their capacity in order

even though most small sized com-

to keep pace with higher acceptance

mercial vehicles (like Tata Ace) come

level of radial tyres.

FOCUS

replacement cycle. The preference of

tures are enforced in letter and spirit

cial vehicles are fitted with radial

bias tyres over radial based on sheer

across commercial vehicle segment,”

tyres and invariably get replaced with

economic logic rather than perform-

said a Pune based dealer.

bias tyres. There is a cost difference of

ance or availability factor may come as

more than `500-600 between replace-

a major setback in radialisation drive

a major shortage for cross ply or bias

ment with cross ply vis-a-vis radial

in the country.

tyres in the replacement market given

“Most utility and small commer-

sufficient manufacturing capacity at

tyres and this is a significant difference for any operator,” said Hindustan Tyres and Batteries, a Mumbai based

Though dealers do not anticipate

Most small sized com-

manufacturer level, the lack of demand for radial tyres in replacement market

dealer, Mukesh Gala for various tyre

mercial vehicles come

brands. Most small commercial vehi-

with radial tyres as OE

lead to a delay in radicalisation proc-

cles including Tata Ace and Mahindra

fitment but these are

ess. “Such a scenario will lead to delay

Maxximo are fitted with 12-inch tyres while Mahindra Pick-Up range comes fitted with 14-inch radials. The key volume drivers for most tyre dealers

replaced by bias tyres as their replacement cycle kicks in

in adoption of radial tyres which are superior in quality compared to bias tyres,” said Banerjee.

Industry players point out that not only should customers be educated

are tyre ranging from size 12-14 inch in diameter.

in various vehicle segments is likely to

“In cost sensitive segment like the

about the benefits of radialisation as

Ace, it is difficult to sell radial tyres

the way forward for all segments of

have not yet reached a ‘conducive’ level

given the compelling economic logic

the tyre industry, but also the prices

for commercial vehicle to make a major

of adopting bias tyres and persistent

of radial tyres have to reach a level low

shift to adopting radials. This implies

overloading that these vehicles expe-

enough to make economic sense for

that most commercial vehicle opera-

rience. The scenario may change in

small business owners and fleet opera-

tors too prefer cross ply tyres during

favour of radials if overloading stric-

tors to make a shift to radial tyres.

He added that radial tyre prices

JULY 2011 AFTERMARKET

45

EXTRA MILE

Such a long

journey

Abhishek Parekh

marketshare for Tata Motors in the commercial vehicles segment.

F

former commands as much respect,

us is our long association (almost five

recognition and trust as the latter.

decades) with Tata Motors and our

It is difficult to locate a commercial

customer orientation in the Medium

vehicle without the ‘Bafna Motors’

and Heavy Commercial Vehicles

name embossed on the vehicle in the

segment. We have grown even as

front or rear in and around Thane’s

Tata Motors has acquired its stat-

Ghodbunder road where Bafna Motors’

ure of preferred CV manufacturer for

main dealership is located.

transporters and infrastructure devel-

or any Mumbai resident, Bafna Motors is a name synonymous with Tata Motors itself. The

SM Bafna Chairman, Bafna Motors

46

AFTERMARKET JULY 2011

Differentiating Factor “The key differentiating factor for

One of the oldest dealers of Tata

opers over the last decade or so,” said

Motors, Bafna Motors began its jour-

Chairman, Bafna Motors, SM Bafna.

ney towards recognition and success

He added that the CV sector, being

in the dealership business almost

cyclical in nature, implies that a dealer

five decades back. It is arguably the

has to plan and anticipate the busi-

largest dealer for Tata Motors in the

ness scenario. “Most dealers scramble

country and has close to eight percent

to downsize during downturn, but

EXTRA MILE

this indicates bad planning on his/her

20 percent growth in volumes, a deal-

major marketshare for these fully built

part, and not the adverse the business

er could invariably end up cutting his

vehicles meant for special applica-

scenario. If you are clear about your

margins and viability as a business and

tions. He further points out that there

objective and are conservative in your

that is a bad idea to achieve growth,”

is a demand for half tonne vehicles in

approach, you will not have to resort

he explains.

semi-urban and rural areas which can

to any downsizing during highs and

It is also very important for a dealer

double up as good and personal transportation.

lows,” he added. He elaborated that

to analyse models from competitors,

during downturn, the focus invari-

interact with customers to anticipate

ably shifts to services with attractive

needs and provide inputs to OEMs

schemes and packages offered to cus-

based on such customer feedbacks.

tomers to ensure that service bays in

Over the last decade, customers have

at vehicle dealers is attracting and

the centres are fully occupied. A dealer

been demanding higher powered vehi-

retaining quality manpower and

who lays off workers during the down-

cles due to improving infrastructure,

meeting customer expectations in

turn suffers during the upside as it

better cabin comfort and proactive

terms of service delivery. Different

becomes increasingly difficult to hire

and widespread service network. Tata

customer segments have different

talented employees to support higher

Motors has been working in these direc-

expectations and it is a challenge

growth. Moreover, the dealerships’

tions based on such market feedback

meeting and satisfying these expecta-

reputation is tarnished.

with regular launches of trucks and

tions all the time. Big customers (fleet

buses to cater to these demands. In the

owners) expect servicing to be done

face of growing competition from glo-

immediately, free of cost and with-

This customer orientation has

bal CV majors setting up shop in India,

out the hassle of coming to service

helped Bafna Motors build a reputa-

Tata Motors continues to lead the mar-

centres, whereas a smaller or single

tion based on trust and reliability next

ket. Customers are assured of service

fleet owner is more open but has his/

only to Tata Motors itself. “More than

assistance almost every 50 to 55 km—a

her own issue in terms of delivery and

65 to 70 percent of our incremental

network build up over the last three to

expectations, he adds.

sales every year is from our existing

four decades that is difficult to repli-

Cutting Edge

The biggest challenge staring

Bafna Motors is in the process of

cate by any competitor

training 35 potential recruits in vari-

in the near future, elabo-

ous technical and non-technical

rates Bafna. He should

aspects of auto servicing. The aim

know since he has also

of the initiative is to hire and mould

branched out into logis-

the potential recruits in company’s

tics business (Kishore

culture and ensure their growth and

Transport) and owns a

loyalty. Bafna claims to have attri-

fleet of 450 odd trucks.

tion levels of less than fi ve percent

It is very critical for

Tata LPT 1618 truck

Challenges

in a business where 20 to 25 percent

a commercial vehicle

attrition per annum is a norm. Annual

dealer to identify macro

sports and cultural meeting, medical

trends in the economy to

benefits, pensions, free education and

anticipate and stock up

higher than industry compensations

on vehicles likely to get

are some of the factors that he counts

in demand. OEMs help

among his unique prepositions.

customers as repeat sales and this is

in the identification of such trends and

not possible without a customer cen-

present suitable vehicles to fulfi l such

dealership business to be clear on their

tric approach,” he elaborates. Unlike

demands. For instance, Bafna Motors

objective and stick to their core princi-

most dealers, he is circumspect of

has been instrumental in helping Tata

ples while conducting business. Short

notching up 15 to 20 percent growth

Motors identify latent demand for spe-

term measures to increase sales and

year-after-year and is delighted with

cial applications for the ‘Ace’ including

bottomline are not worth the effort

six to eight percent growth over the

milk distribution vans, gas distribution

and earn industry and principals a

next three years. “In the event of 15 to

vans and garbage collection and holds

bad reputation.

He advises newer entrants into the

JULY 2011 AFTERMARKET

47

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AUTO POINT

Rising ownership impact passenger vehicles cost of

to

Revati Kasture Head, Industry Research, CARE Research

he Indian PV industry had a

T

sumer confidence to some extent. It

dream run in FY10 and FY11 after

has been observed that PV demand

a dismal performance in FY09.

is majorly influenced by fi nanc-

Vishal Srivastav Analyst, CARE Research

This growth was mainly driven by the

ing scenario; more than 85 percent

strong revival in liquidity scenario and

of the vehicles are purchased on loan

Kunal Maheshwari Analyst, CARE Research

improvement in consumer confidence

fi nance basis. Hence constant up-

due to rise in income levels. Almost all

movement in interest rates during last

the players achieved impressive growth

five-six months have increased the

rate riding on such a healthy market

operating cost of the vehicle substantially.

condition. The attractive prospects of the industry also pulled many global

Escalating Fuel Prices

automobile biggies to enter the market.

Apart from interest rates, escalating

Indian players also responded with new

fuel prices especially of petrol during last

launches with improved technology and

one year has affected the cost of operat-

styling at affordable prices.

ing a vehicle considerably. It has been observed that during last one year there

Macro-Economic Conditions

have been seven revisions in petrol prices

CARE Research believes, recent

which has increased its retail price by

rise in interest rates and continuously

almost 21 percent. However, the diesel

increasing fuel prices, combined with

car owners have some respite until now,

expanding inflation may dent con-

as the increase in the diesel prices has

Trend and growth in the PV industry

Source: SIAM

JULY 2011 AFTERMARKET

49

AUTO POINT

been much lesser. Nevertheless, govern-

Rise in fuel prices

ment plans to increase diesel price by `three–four would also raise the operating a diesel cars as well.

Influencing Buyer Decisions The slashing of excise duty on small cars during FY06 from 24 percent to 16 percent and further to 10 percent in FY09 proved as an encouraging move for passenger vehicle market, as product prices could remain stable enabling demand to grow at a CAGR of around 14 percent during FY06-FY11 period. Although fuel prices especially petro,l moved northwards due to constant revisions, positive sentiments owing to healthy liquidity scenario

Impact of monthly EMI due to rise in interest rates EMI Calculation - Popular passenger car

and rise in income levels helped to keep demand at healthy levels during most of the period in last five years (barring FY09, when tightening in liquidity condition slowed down PV industry growth).

However, during last 11 months, there have been seven revisions in pet-

Apr’10

Apr’11

On Road Price

5,50,000

5,50,000

Loan to Value

85%

85%

Interest Rate

9%

12%

60

60

8,828

9,309

Tenure (Months) EMI (in `) Difference (in `)

481

rol prices since its de-regulation in June 2010, and the prices have increased by

In order to capture the impact on

almost 21 percent. An increase of such

affordability levels, CARE Research has

levels upwards, thus impacting con-

a magnitude in petrol prices has never

build an index explaining the increase

sumer confidence significantly.

happened in the past. Furthermore, the

in the minimum threshold income

spiralling inflation level and high inter-

required to purchase a small car. It

est rates during last two-three months

was observed that, in FY11, inflation-

have further dented consumer afford-

ary pressure, combined with increase

macro-economic conditions and rising

ability levels significantly.

in petrol prices and interest rates have

fuel prices may undermine the growth in

Growth of EV sales across two years

considerably pushed the target income

Negating Adverse Conditions CARE Research believes the impact of

PV industry. It estimates that the growth in PV would be around nine percent during FY12. However CARE Research believes that the monsoons levels this year would be the key monitorable to

Percent

determine the inflationary scenario as well as demand from rural market that has been picking up in the past.

(The report is prepared by CARE Research, a division of Credit Analysis & Source: CMIE

50

AFTERMARKET JULY 2011

Research. Views expressed are personal.)

 

ANALYSIS

Indian auto components industry needs to step up its game industry in India is a critical

T

nami in Japan, and its adverse impact

part of the growth being expe-

on parts supplies and global vehicle

rienced by the country’s light vehicle

production may offer a significant

tance to take risks and the shortage of

market presently. However, it is also

opportunity to the Indian auto compo-

skilled manpower are the key reasons

the weakest link in the chain, in terms

nent industry. The disaster that struck

for the slow maturity of India’s Tier II

of its capacity to produce enough high

Japan in March clearly highlighted the

and Tier III suppliers. Many compo-

quality components, as well as its abil-

overdependence of Japanese and even

nent makers are also yet to understand

ity to innovate and develop new parts

global manufacturers on just one sup-

the need for discipline, consistent

on its own. Since the past year, when

plier for many automotive parts.

quality and timely delivery—attributes

he automotive component

the Indian vehicle market rebounded

now threatening to choke the growth

The recent earthquake and tsu-

The Japanese manufacturers that

of India’s light vehicle market.

The lack of sufficient capital, reluc-

that make them lag behind global sup-

strongly, manufacturers have been

were hardest hit by recent events in

pliers. Suppliers also need to catch up

struggling to ramp up their output

their country could also be looking to

with other countries, particularly in

mainly because Indian parts suppli-

source parts from new suppliers. This

south-east Asia, where there is greater

ers were unable to meet the increased

would enable them to avoid vehicle

discipline within the workforce, high-

demand for components.

production losses in case of another

er quality, timely deliveries, customer

natural calamity. However we fi rmly

focus and a better understanding of

ment in expanding their facilities, as

believe that while this is an opportu-

the needs of clients. These smaller

they believed the market would take

nity for the Indian auto component

suppliers also need to understand that

much longer to recover than it actually

suppliers, it is one that they are unlike-

there is greater integration within the

did. However to their credit, many of

ly to be able to tap into at least in the

industry, and that the necessity for

the major Indian supplier groups have

near future. The reasons for this are

higher efficiency is driving the move

begun to invest in upgrading their

manifold and include the lack of scale,

towards modules and sub-assemblies.

existing facilities and building new

capacity, technology and the unavaila-

In the future, smaller suppliers

plants that would allow them to meet

bility of some advanced raw materials.

would also need to develop their abil-

This was due to a shortage of invest-

demand in the future. Many of them

Another weakness is that the small-

are also focusing on building up their

er Tier II and Tier III suppliers, which

research and development

are usually fam-

capabilities so that they can innovate

ily owned business

and develop products on their own.

have struggled to

Also, with India making a deter-

duction capacity and

production centre for small cars, sev-

improve their R&D

eral local suppliers are already meeting

capability in line

global quality standards. For example,

with the growing

India is the only country that builds

requirements of Tier

the Hyundai i10 sub compact model

I suppliers and vehi-

for supply to the rest of the world. And

cle manufacturers.

the majority of parts that go into this

The result is a bottle-

vehicle are procured from component

neck created up the

manufacturers based in India.

value chain, which is

AFTERMARKET JULY 2011

since it will become increasingly diffi-

Top India Groups (Sales) YTD

Growth

-50%

0%

50%

100%

expand their pro-

mined effort to become a global

52

ity to design and manufacture modules

T ata M otors

Volume Share 203, 401

M ahindra

20%

99, 232 10%

F orc e M otors

9, 622

1%

Hindus tan M otors

1, 990

0%

969

0%

Eic her M otors

Month YTD

ANALYSIS

cult for them to make just a single part

However this performance still rep-

expect that truck sales would bounce

and survive over the long term. This is

resented a growth of 10 percent over

back next month. Renault made its debut

a difficult task, and smaller component

April 2010.

in the Indian market as an independent

makers will struggle to live up to the

company with the recent launch of its

Sales in April usually decline as many buyers bring forward their pur-

Fluence luxury sedan. It has been priced

chases to March which is the end of the

competitively with the base version

including the vehicle manufactur-

fiscal year in India. Purchasing vehi-

starting at $26,000. It will be assembled

ers, need to acknowledge and address

cles in March gives buyers tax benefits,

at Renault’s new Chennai plant.

these core issues. In fact they need

while manufacturers offer incentives to

to help suppliers move up the value

stimulate sales. As a result April sales

the Land Rover Freelander 2 model

chain, whether it is in the form of

are usually weaker than March.

at its Pune plant from May 2011. This

challenge.

Therefore, the automotive industry,

fi nancing, technology transfer or work-

Tata Motors has begun assembling

would allow the model to become

Sales of passenger vehicle sales were at 189,000 units in April 2011, an

more price competitive. Jaguar mod-

increase of 12 percent compared to

els would be also be assembled here in

cle makers, Tier I suppliers and the

the previous year. During March, pas-

the future. The rapid increase in the

smaller parts makers is very important

senger vehicle sales were at a high of

price of several raw materials includ-

if the component industry hopes to

226,000 units. The influx of new buy-

ing steel, aluminium and rubber,

grow within the country and tap into

ers in semi-urban and rural areas is

prompted most major manufactur-

emerging opportunities on the

driving demand for passenger vehicles

ers to raise retail prices in April 2011

global stage.

across the country.

by two-four percent. This did have an

force training.

Greater cooperation between vehi-

Light commercial vehicle sales were

LV Sales Under Pressure

adverse impact on vehicle demand

at 39,000 units during April 2011, which

during the month. However we expect

Higher prices, rising interest rates

represented a decrease of two percent

that demand would bounce back in the

and the start of the fiscal year put light

over the same time last year. This is a

coming months.

vehicle sales under pressure in April

rather worrying development but one

2011. Total volumes reached 228,000

explanation for the decline in April

extracted from India Automotive

units, compared to a record high of

could be the record high sales of 56,000

Monthly: Executive Summary May 2011.

281,000 units in the previous month.

units during the previous month. We

Reprinted with permission)

(The JD Power study has been

India Outlook India Light Vehicle Sales Outlook z

The recent launches of several new hatchback models like the Volkswagen Polo, Ford Figo and Nissan Micra, which are priced in the USD 10,000 range, should help to increase car sales over our forecast horizon.

z

Strong economic fundamentals including rising GDP growth and higher income levels, combined with the development of the road network, are likely to propel India’s light vehicle sales to new highs during the next seven years.

40% PV

8

LCV

35%

Gro wth

30%

7 6

25%

5

20%

4

15%

3

Growth

9

10%

2

2018

2017

2016

2015

2014

2013

2012

0%

2011

0

2010

5% 2009

1 2008

Sales (millions)

10

JULY 2011 AFTERMARKET

53

PRODUCTS

Pumps

A

ir Fluid Engineers & Equipments offers various types of pumps manufactured by Grundfos Pumps. These pumps are used for various applications in the industries, like HVAC system, water treatment, RO plants, water transfer, boiler feed, fuel transfer, water transfer, sewage/effluent transfer, sludge removal, storm water/rain water removal, etc.

Hydropneumatic pump systems are useful in industries for applications where there is varying demand for water from the process. These pump systems are also used in water supply to multi-storey buildings, hotel industry, etc. The pumps are also used for centralised air-conditioning system in malls.

For corrosive liquid applications, the pumps are available in stainless steel SS403/316 and in titanium.

Air Fluid Engineers & Equipments, Chandigarh 160 002.

Tel: 0172-5012220, Fax: 0172-501 2221, Email: airfluid@airfluidindia.com, Website: www.airfluidindia.com, Certification: An ISO 9001:2000 certified company

Automotive paints

Torque wrenches

E

mperol Colours manufactures and offers automotive paints. NC automotive finish is a single component, air-drying, and nitrocellulose based paint. Refinishing coating is ideal for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. NC super finish is economical single component, air-drying, nitrocellulose based paint. Refinishing is coating ideal base coat for auto car, and other vehicle to get good abrasion resistance, petrol & oil resistance with better polishing property. These paints are also good for furniture and appliances coating where fast drying is required.

Emperol Colours Pvt Ltd, Mumbai 400 075.

Tel: 022-2506 5576, Fax: 022-2506 5253, Mob: 09869711706 Email: emperol@rediffmail.com, Website: www.emperolcolours.tradeindia.com

Hydraulic upenders

U

sha Hydraulics manufactures hydraulic upenders up to 20 tons. These can be used as free standing upenders for mounted or scissors lifts. Specially designed and built hydraulic upenders are used for tilting mandrels with coils and help remove coils from the mandrel. Empty mandrel/former is returned back to horizontal position. A hydraulically operated door at one end facilitates this. Key benefits are improve productivity, reduce worker error, result in manufacturing consistency, eliminate downtime, faster & smoother generation, etc. The hydraulic upenders are used in transformer core tilting during core building process, pallet or coil upending and positioning during assembly.

Usha Hydraulics, Thane (W) 400 608.

Tel: 022-2541 2631, Fax: 022-2536 5200, Email: ushahydraulics@ gmail.com, Website: www.ushalifts.com

54

AFTERMARKET JULY 2011

T

ulex Industrial Tools manufactures and offers torque wrenches that are calibrated tools recommended for use in controlled tightening of nuts & bolts to avoid over-/under-stressing. These are preset/adjustable click-type wrenches available in ratchet and non-ratchet versions. They are compact, lightweight and rigid to suit heavy-duty working conditions existing in Indian Industry particularly the automobile sector and other critical industries.

The torque wrenches are fast-acting precision spanners-cum-instruments of an entirely new design for tightening of bolts and nuts to the required torque.

They are available in a set of 12 models covering torque requirements from 3 to 2500 Nm. The torque wrenches are calibrated to accuracy ±4 per cent on calibrators and are traceable to National Physical Laboratories. These are also available in special production models to suit exact torque requirement and critical applications. The torque wrenches fi nd applications in automobiles, heavy engineering, power plants, petrochemicals, fertilizers, aeronautics, defence organisations, etc.

Tulex Industrial Tools (P) Ltd, Thane 421 201.

Tel: 0251-2436207, Fax: 0251-2436208, Mob: 09820725520 Email: tulex@vsnl.net, Website: www.tulextools.com, Certification: An ISO 9001:2000 Certified Company

PRODUCTS

Nuts/bolts & industrial fasteners

Z

enith Industrial Products offers nuts, bolts and industrial fasteners by cold forging, hot forging, turned & machined process, etc, as per IS, BS, DIN, ISO standards and also non-standard items as per drawings & samples provided by customers. Threads are of METRIC MM, BSW, BSF, UNC, UNF, BSP, BSPT, NPT, 4-12 NC/ NF, self-tapping 2-14 types. Material & grades include: mild steel, 4.6 grade, HTS, EN 8, 8.8 grade, EN 19, 10.9 grade, EN 24, 12.9 grade, spring steel & sheet metal, SS410, 303, 304, 316, 304L & 316L, brass, copper, aluminium, titanium, PB, etc. Finishes available are: natural fi nish, self colour, phosphating, blackodising, zinc platting, blue/yellow/olive green/copper/black passivation, nickel & nickel chrome platting, trivalent zinc platting and heat-treatment on request. The nuts, bolts and industrial fasteners are used in various industries, like machine tools, textile, electrical & electronics, automobiles and other engineering industries.

Zenith Industrial Products, Mumbai 400 072.

Tel: 022 2847 8806, Fax: 022-2856 0705, Email: zenith@zip-india.com, Website: www.zip-india.com

Automotive cables

Q

-Flx Wires & Cables (a div of Cybele Industries Ltd) offers a wide range of quality automotive cables to wiring harness manufacturers for their supplies to heavy-duty vehicles, like buses, trucks, tractors, earthmovers, etc; and all four-wheelers and two-wheelers for the purpose of lighting, igniting, wiping, battery charging, starter, steering column, horn, signaling, motor antenna, motorised outside rear view mirror, power windows, stereo systems, communication, etc.

Automotive cables are manufactured to reference standards BS:6862, JIS:3406 and IS:2465 with bright annealed high conductive electrolytic copper conductor conforming to the requirements of IS:8130/ BS:6360 and insulated with specially designed dielectric grade Q-Flx brand PVC compound as per IS:5831/ BS:6746, which is impervious to water, oil, petrol, acid and greases. The automotive cables are also manufactured as per conventional sizes prevailing in the market where the copper and the PVC insulation meets the above standards requirements and impervious to water, oil, petrol, acid and greases.

Q-Flx Wires & Cables, Chennai 600 098.

Tel: 044-2625 0549, Fax: 044-2625 7580, Mob: 09884522777, Email: investor@qflexcable.com , Website: www.qflexcable.com, Certification: An ISO 9001:2000 Certified Company

Torque screwdrivers

S

ummit Engineering offers torque screwdrivers with interchangeable tips to overcome such problems. The torque screwdrivers are available in two-piece construction, an ergonomically refi ned handle with exchangeable blades (insert) for greatest flexibility in all areas of use. Present ranges available are 0.6 to 1.5 Nm, 1.5 to 3.0 Nm, 3.0 to 5.4 Nm. Torque can be very easily adjusted with the help of Allen key. Set torque achieved is indicated by acoustic and mechanic signal. No over-torquing is possible as after achieving set torque it starts to slip. Various screwdriver blades suitable for slotted heads, PH, PZ, TORX and TORX Plus (IP) are available. These exchangeable blades are manufactured from chrome-molybdenum-vanadium steel with superior hardness, which exceeds DIN and ISO requirements by up to 100 per cent and have black tips for precise fitment.

Summit Engineering Technology Pvt Ltd, Navi Mumbai 400 708.

Tel: 022-2764 2776, 2769 9667, Fax: 022-2760 0819, Mob: 9821150858 Email: summit2@vsnl.com, Website: www.summitengg.com

JULY 2011 AFTERMARKET

55

PRODUCTS

Nuts & bolts

Oils & lubricants

F

ubrication is necessary for the maintenance of motor vehicles, transformers, etc, as it not only makes the engine run smoothly, but also reduces its rate of wear and tear.

The engine fuel produces high pressure, which acts between the sliding surfaces like those in crankshaft bearings, and between the cylinder walls and the piston. Frictional forces acting between the sliding parts cause wear and tear of the engine.

Unless the engine parts are properly lubricated, serious engine troubles are likely to occur. Raj Transoils has been catering to the lubrication needs of the various sectors. They manufacture and export transformer oil, motor starter oil, re-refined base oil, MTO spray oil, etc. All products are as per international norms and standards of quality.

riends Engineering Works manufactures and offers nuts and bolts in all sizes suitable for a varied number of equipments and tools, primarily electrical, electronic, automobile and hardware. Speciality has been achieved in fi ne threading. Quality control is at its best. Each and every piece undergoes stringent quality control checking before dispatch. Nuts and bolts of all sizes and specifications and for usage in all type of equipment, gadgets, switches and tools are available.

Nuts and bolts of following specifications are being manufactured, such as nuts 3 to 16 mm, 1/8” to 5/16”, 6 to 2 BA; and bolts –6 mm to 5/16” in all sizes. Also manufactured are nuts and bolts as per customised requirements virtually for each and every kind of industry electrical gadgets, switches, telecommunication equipment, electronic equipment, machinery, automobiles and hardware.

Friends Engineering Works, Ludhiana 141 010.

Tel: 0161-2673622, Fax: 0161-2673623, Mob: 09872464194 Email: few@sify.com, Website: www.fewnuts.com, Certification: An ISO 9001:2000 Certified Company

L

Raj Transoils, Bahadurgarh 124 507.

Tel: 0120-329817, Fax: 01276-268060, Mob: 9313045794

Bolts & set screws

A

BC Industrial Fasteners manufactures and offers bolts and set screws, such as square head, T-head, taper head, rectangular head, T-bolts, square head set screws, flash point, plain cup point, half, full and extra dog point, flanged or collar head, square T-bolts (6 mm to 48 mm, ¼” to 2” diameter), rectangular T-head bolts and also with square neck T-bolts. These fasteners are made as per IS, BIS, JIS, GOST, ASTM, ISO and BSW, BSF, UNC, UNF threads. Materials of construction include: MS 4.6 grade, EN-8, 6.6, 8.8 grade, EN-19, 10.9 grade or 10K, EN-24, 12.9 grade or 12K, brass, SS304/316, R, S, T, V grades, etc. These are also supplied with sursulf, liquid nitriding and nitrocar bruising process.

Applications are in machine tools, light and heavy industries, textile, automobile, tractor, cement, chemical and sugar plants and other service industries.

ABC Industrial Fasteners, Mumbai 400 072.

Tel: 022-2847 0806, Fax: 022-2847 0705, Email: response@abcfasteners.com, Website: www.abcfasteners.com

Painting booths

A

mi Industries offers side draft, non-pressurised painting booths that are totally compact and suitable for small and medium size component painting. These painting booths are suitable for conventional or electrostatic hand guns with no addition or modification. Adequate exhaust results in effective removal of overspray paint particles and thus eliminates its setting on wet painted surface. They also provide clean air to the operator. Washing action minimises escape of paint along with exhaust air and thus eliminates surrounding pollution and also the risk of fire.

The air flows have been so designed so as to offer total comfort to operator and in accordance with safety standards applicable. They find applications in automobile parts, control panels, pumps, valves, cycle parts, castings, fans, non-stick cookware, ball pens, air pins, refrigerators, etc.

Ami Industries, Mumbai 400 063.

Tel: 022-2686 3120, Fax: 022-2873 4753, Email: oven@bom5.vsnl.net.in, Website: www.amiindustries.com

56

AFTERMARKET JULY 2011

PRODUCTS

Tyre inflators

Spray guns

D

igital automatic tyre inflators (model SetAir-201S) offered by Instrument Research Associates are fully automatic, safe, electronically controlled closed loop systems to inflate tyres accurately to a preset pressure level by adjusting the fi lling rate automatically after sensing the size and type of the tyre. These equipments automatically decide to inflate or deflate a tyre depending on the under-/over-pressure of the tyre. A single equipment can inflate and deflate tyres of all types of vehicles including mopeds, scooters, mobikes, cars, vans, buses, trucks and tractors.

The equipments offer utmost ease of operation to users who are not well versed in English. Features include: exhaustive facility for fast inflation of flat tyres; convert function to show the desired and actual tyre pressure in kg/cm³ and PSI; confi rm/backlight functions combined in one switch; LCD specially designed with icons to indicate the select units of pressure reading kg/cm, PSI, etc; and waterproof integrated keypad with positions of inc, dec, flat tyre, convert and confi rm/backlight functions.

Instrument Research Associates Pvt Ltd, Bengaluru 560 100.

Tel: 080-2852 0590/2/4, Fax: 080-2852 1525 Email: winira@airtelbroadband.in, Website: www.irainstrumentation.com

P

ilot India manufactures and offers HVLP spray guns (model HVLP-03) that are lightweight and come with sleek body. These spray guns have comfortable handle and trigger action. They make operation easier and non-tiring.

The spray guns have roundto-flat pattern adjustment.

Water-based lacquers can also be applied. Other features include: air volume control, symmetric gravity cup for perfect balance, etc.

Unique air circulation technology (ACT) air cap delivers greater transfer efficiency resulting in substantial saving of material, which can be as high as 25-30 per cent. The versatility of these HVLP spray guns has resulted in multiple applications in diverse industries.

Some of the technical specifications are: cup capacity 0.57 litres, gravity feed, gun distance from workpiece 200 mm (8”), fluid nozzle orifice diameter 1.3 mm, required pressure 3 kgf/sqcm, minimum air compressor 3 HP, weight of gun with cup 700 gms.

Pilot India, Mumbai 400 069.

Tel: 022-6697 8900, Fax: 022-6697 8907 Email: sales@pilotindia.com, Website: www.pilotindia.com

Wrenches & spanners

S

Dock levellers

T

extile Machinery Manufacturing Company manufactures and offers dock levellers (model TL-2H & TL-3E) with lifting capacity up to 3000 kgs and 10000 kgs respectively. These dock levellers are available in modular and electro-hydraulic versions. They are ideal equipments for use where there is a difference in the levels of storage and level where goods are to be transferred. By acting as a bridge these dock levellers make work easier, faster and economical. A variety of customised versions are available to suit end-user requirements.

Textile Machinery Manufacturing Company, Ahmedabad 380 021.

Tel: 079-2216 1389, 2294 1747, Fax: 079-2294 1822, Mob: info@truckmanindya.com Email: truckman@truckmanindya.com, Website: www.truckmanindya.com

olsons Exports offers small wrenches and spanners (#SP622) that replace 21 wrenches and operate 42 standard sizes in inch, metric and SAE. These wrenches and spanners automatically size any nut/bolt.

They have self-adjusting rack and pinion design. Features include: slip-free grip as harder as turned, the tighter they are gripped; quick ratchet action; and shock-proof handles up to 100 V. The wrenches and spanners operate on rounded or stripped nuts/bolts of any standard or non-standard size. These are available in award winning interactive packaging. They are quality approved by British Standards Institution (BSI) London. The wrenches and spanners come with one-year limited warranty.

Solsons Exports Pvt Ltd, Ahmedabad 380 009.

Tel: 079-2225 0488, 2642 3515, Fax: 079-2642 3729, 2656 9541, Email: solsons@solsons.com, Website: www.solsons.com

JULY 2011 AFTERMARKET

57

PRODUCTS

Scissors lift tables

S

ervo Tech (India) offers an exclusive range of pit-mounted scissors lift tables that are designed as per specifications of clients. These scissors lift tables are fabricated using high grade of raw materials using most advanced technology.

Apart from this, the range fi nds application in different sectors. Salient features include: multi-utility, highly durable, lifting height up to desired height, etc. Technical specifications are: platform size of 1500 mm (L) x 800 mm (W) up to 10000 mm (L) x 4000 mm (W); minimum closed height 200-2000 mm; maximum lifted height 0-15000 mm; clear lift available 1500 mm; and load capacity 50-10000 kgs.

Servo Tech (India), New Delhi 110 059.

Tel: 011-2325 9123, Fax: 011-2534 2007, Mob: 09810287375

Tools & alloy steels

Engine oils

S

M

Steel Mart, Mumbai 400 011.

Tel: 022-2308 0096, Fax: 022-2307 9961, Mob: 09820038501 Email: smartbom@bom8.vsnl.net.in, Website: www.steelmartmumbai.com

Mahatha Petroleum Pvt Ltd, Chennai 600 117.

Tel: 044-2247 1542, Fax: 044-2247 3800, Mob: 09444065754 Email: mahathapetroleum@dataone.in, Website: www.mahathapetroleum.com, Certification: An ISO 9001:2000 Certified Company

teel Mart offers import substitute tools and alloy steels to meet the demands of major industries, like defence, heavy and medium engineering, automobile, sugar, cement and other small scale industries. The latest range of products include, specialised steel category of alloy steel forgings, carbon spring steel sheets, high manganese steel plates, wear resistant plates, die steel blocks, flange steels, boiler quality plates, etc. Apart from special steels, normal range of EN series steels is readily available off-the-shelf and the same can be supplied in random lengths as well as cut lengths as specified.

58

AFTERMARKET JULY 2011

ahathol 2T Super from Mahatha Petroleum is a twostroke engine oil developed with suitable base oil and select additives to minimise spark plug fouling and pre-ignition. These oils prevent rusting, minimise deposit formation and provides protection against seizure, scuffing and wear. The oils also have advantage of lower oil consumption and contain diluents for easy mixing with petrol. These oils are recommended for all types of two stroke engines of mopeds, scooters, motorcycles and three wheelers. The recommended dosage of Mahathol 2T Super is 20 ml per litre of petrol.

PRODUCTS

Painting booths

A

mi Industries offers side draft, non-pressurised painting booths that are totally compact and suitable for small and medium size component painting. These painting booths are suitable for conventional or electrostatic hand guns with no addition or modification. Adequate exhaust results in effective removal of overspray paint particles and thus eliminates its setting on wet painted surface. They also provide clean air to the operator. Washing action minimises escape of paint along with exhaust air and thus eliminates surrounding pollution and also the risk of fi re. The air flows have been so designed so as to offer total comfort to operator and in accordance with safety standards applicable. They fi nd applications in automobile parts, control panels, pumps, valves, cycle parts, castings, fans, non-stick cookware, ball pens, air pins, refrigerators, etc.

Ami Industries, Mumbai 400 063.

Tel: 022-2686 3120, Fax: 022-2873 4753 Email: oven@bom5.vsnl.net.in, Website: www.amiindustries.com

Welding holders

A

tul Arc manufactures and offers welding electrode holders that are available with fully-insulated brass body lightweight with fibre body. Some of the features of these welding holders include: for high conductivity of current (copper/bass) body; heat-resistant insulators for longer life; heavy-duty manual arc welding; current rating up to 600 A; suitable for electrode dia up to 5 mm; open mouth jaw type; for better cable connection 2 Allen screws provided with grip plate in fully insulated; and for better cable connection 3 bolts provided with grip plate in semi-insulated.

Atul Arc, New Delhi 110 005.

Tel: 011-2573 6102, Fax: 011-2705 3622, Mob: 9811825256, 9810273058 (SK Jain) Email: info@atularc.com, Website: www.atularc.com / www.atularc.net

Pneumatic impact wrench

C

P7749 from Chicago Pneumatic is the industry’s first ½-inch pneumatic impact wrench to feature side-toside (S2S®) forward/reverse functionality. This wrench is well-balanced, lightweight at only 1.98 kg (4.37 pounds), and packs a punch with 980 Nm (725 ft lbs) of torque. This is a tool that reduces the strain on wrist and forearm common with the use of typical impact wrenches when changing direction of rotation. The exclusive S2S technology allows user to effortlessly change between forward and reverse with one hand in any position. The three-position power regulator in forward provides control and helps to prevent over-tightening, while full power remains constant in reverse to ensure technicians have maximum power to remove fasteners without changing the setting in the forward position. The CP7749 is also available with a two-inch anvil (CP7749-2) for tyre removal applications when accessibility is an issue or the use of ‘flip’ sockets. In continuation to S2S series, Chicago Pneumatic plans to launch more variants in 3/8”, ½”, ¾” and 1” square drive categories.

Chicago Pneumatic has developed tools that helped build and maintain some of the world’s most recognisable landmarks. CP impact wrenches and riveting hammers were used to construct such icons and engineering marvels as the Empire State Building and the Golden Gate Bridge.

JULY 2011 AFTERMARKET

59

ADVERTISERS’ LIST

Pg No. Advertiser...........................................Tel................................. E-mail ............................................Website

27,29.. Automotive Dealership Excellance Awards ..+91-22-30034650 ......... prachi.mutha@infomedia18.in .....www.adea.in

37 ...... Aftermarket Magzine .........................+91-22-30034651 ......... b2b@infomedia18.in

17 ...... Auto Monitor Magzine .......................+91-22-30034651 ......... b2b@infomedia18.in .....................www.amonline.in

3 ........ Bosch Limited ....................................+91-80-22999269 ......... sanjay.chakravarty@in.bosch.com ...www.boschindia.com

BIC..... Engineering Expo ...............................+91-9819552270 .......... engexpo@infomedia18.in .............www.engg-expo.com

BC ...... Litel Infrared Systems Pvt Ltd ............+91-20-66300636 ......... sales@litelir.com ...........................www.litelir.com

5 ........ Madhus Garage Equipments ..............+91-80-26660656 ......... madhus@madhusindia.com .........www.madhusindia.com

45 ...... Naman Electronics .............................+91-79-22900186 ......... namanelectronics@gmail.com ......www.namanelectronics.com

51 ...... Overdrive Hindi Magzine ................................................................................................................www.overdrive.in

39 ...... Sreelakshmi Traders...........................+91-44-24343343 ......... sreelakshmitraders@gmail.com ....www.sreelakshmitraders.com

11 ...... Subros Ltd ..........................................+91-11-23414946 .......... pmehra@subros.com ....................www.subroslimited.com

FIC ..... Sushma Industries..............................+91-80-28397463 ......... marketing@sushmaindustries.com ...www.sushmaindustries.com

63 ...... Chicago Pneumatic Sales ...................+1800-200-0040..................................................................www.cp.com

Q Our consistent advertisers

Rudrapur

Ahmedabad

Pune

23 - 26 Sept ’11

14 - 17 Oct ’11

18 - 21 Nov ’11

Chennai

Indore

Aurangabad

8 - 11 Dec ’11

6 - 9 Jan ’12

17 - 20 Feb ’12

+91 98195 52270 | www.engg-expo.com | SMS EXPO to 51818

60

AFTERMARKET JULY 2011

PRODUCT INDEX

Product ................................................................................pg no.

Product ................................................................................pg no.

4 gas analyser ....................................................................... 45

Gasoline systems .................................................................. 3

A/c service equipment .......................................................... 5

Gear pumps .......................................................................... 3

ADEA - Automotive Dealership Excellence Awards ............... 27,29

Heating solutions.................................................................. BC

Aftermarket magzine............................................................ 37

Horns .................................................................................... 3

Air density monitoring systems ............................................ FIC

Hvacs & evaporators............................................................. 11

Alternatives........................................................................... 3

Instant drying & curing technology for water based colour . BC

Auto monitor magzine ......................................................... 17 Automobile performance testing systems ............................ FIC Automotive component testing systems ............................... FIC Batteries ............................................................................... 3 Bottle cap torque testing systems......................................... FIC Brake pads ............................................................................ 3

Lighting ................................................................................ 3 Lubricants............................................................................. 3 Motor testing systems ........................................................... FIC Nitrogen inator ................................................................... 45 Overdrive Magzine................................................................ 51 Pneumatic Tools ................................................................... 63 Pressure sensors and indicators ........................................... FIC

Brake testing equipment ...................................................... 5 Relays ................................................................................... 3 Bus a/c .................................................................................. 11 Self adhesive tapes ............................................................... 39 Clutch plates & cover assemblies .......................................... 3 Soses & tubes ....................................................................... 11 Collision repair system ......................................................... 5 Spark plug ............................................................................ 3 Compressors ......................................................................... 11 Computerized wheel aligner ................................................ 45 Condensers ........................................................................... 11 Cooling module .................................................................... 11 Crimp testers ........................................................................ FIC

Spot welding equipment ...................................................... 5 Spring testers ........................................................................ FIC Starter motor ........................................................................ 3 Tensile testing systems ......................................................... FIC Torque .................................................................................. FIC

Diesel smoke meter .............................................................. 45

Torque tool testers................................................................ FIC

Exhibition - Engineering Expo .............................................. BIC

Tyre changers ....................................................................... 5,45

Filters.................................................................................... 3

Tyre ination equiment ........................................................ 5

Force ..................................................................................... FIC

Ventilators ............................................................................ 39

Force & pressure calibration & testing equipment ............... FIC

Wheel aligners ...................................................................... 5

Force & torque gauges.......................................................... FIC

Wheel balancers ................................................................... 5

Fuel injector cleaner............................................................. 45

Wheel blancer....................................................................... 45

Gas analysers ........................................................................ 5

Wiper blades ......................................................................... 3

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

JULY 2011 AFTERMARKET

61

62

AFTERMARKET JULY 2011

1256676

APRIL 2010

148139

APRIL 2010

April 10 (Exports)

April 11 over

8%

159816

APRIL 2011

% Change

Truck/Bus

Category

April 10 (Prodn.)

April 11 over

8%

1351293

APRIL 2011

% Change

Truck/Bus

Category

31%

85229

111900

Passenger Car

21%

1933895

2335334

Passenger Car

17%

475705

554363

Light Truck (LCV)

8%

229373

247014

Front

10%

140779

155029

Tractor Rear

27%

79788

101072

Trailer

(-)4%

25850

24770

Adv

23%

13968

17204

Otr

Scooter

21%

868468

1138058

(2 Wheeler moped)

Scooter

32%

519622

684157

(3 Wheeler)

100%

0

4569

Jeep

(-)5%

125788

119222

Light Truck (L.C.V.)

1355%

110

1600

Front

(-)13%

2839

2466

Tractor Rear

(-)100%

850

0

Trailer

128%

10724

24453

Implement

100%

0

566

OTR

Scooter

(-)3%

44596

43229

(2 Wheeler/Moped)

61%

46855

75513

Scooter (3 Wheeler)

30%

7109

9233

Motor Cycle

12%

3168553

3560907

Motor Cycle

CATEGORYWISE TYRE EXPORTS APRIL 2011 AND COMPARISONS

(-)10%

132457

119058

Jeep

CATEGORYWISE TYRE PRODUCTION APRIL 2011 AND COMPARISONS

21%

4987

6020

Industrial

21%

39567

47889

Industrial

17%

477226

558587

Total

16%

8884701

10336148

Total

DATA

DATA

PERFORMANCE OF NATURAL RUBBER (Tonnes) Production

Consumption

Import

Export

Stock at the end

May’10

56,400

79,150

15,372

1,478

18,7750

May‘11(p)

59,700

81,000

16,293

1,742

24,9470

April & May 2010

109,900

157,400

26,248

3,705

April & May 2011 (p) (% Growth)

116,500 (6.0)

163,500 (3.9)

22,811

3,849

(p): provisional Production of NR for the month of May 2011 increased by 5.9% to 59,700 tonnes compared to 56,400 tonnes during the month of May 2010. The consumption of NR during the month of May 2011 decreased by 1.8% to 81,000 tonnes compared to 82,500 tonnes during the previous month.

JULY 2011 AFTERMARKET

63

POST SCRIPT Why Aftermarket?

I

ndia has been scripting success stories in the auto industry for some time now. Vehicle production has doubled in the last six years and still growing strong. And this momentum is expected to continue for the next few years as the density of passenger cars in India is just 12 per 1,000 population, which is abysmally low even when compared with our Asean peers. Healthy economy, increasing disposable incomes, expanding urban centres, creation of new townships and growth in infrastructure will only catalyse the growth of automobiles further.

The used car market, which is still in its nascent stage, is predominantly in the unorganised sector. However, the business is set to boom due to inflow of vehicles on account of shrinking life cycle of passenger cars - from about 15 years a decade ago to about five years now, at least in the cities and towns. Today the cream for dealers lies in the after sales service, which is why multi-brand third part service stations are mushrooming. Most of the players in this space offer quick repair service, which is a money-spinner. And this is the stimulant for more players to get in to the organised multi-brand service centres and used car retail outlets.

It is a well known practice in the country that the owners of older vehicles migrate to independent service networks for various reasons including proximity, convenience, affordability and faster service. Besides, the trust that the neighbourhood garages offer outweighs the authorised service centres due to personal attention etc. Moreover, with the vehicle manufacturers focusing more on the warranty period, catering to service requirements of older cars are being taken up or shared by independent players. However, with the vehicles getting feature rich, the probabilities of the conventional garages offering repair services is getting reduced. To address the issue some of the branded third-party multi-brand car service companies have conceptualised methods to help these garages move up in the value chain both in terms of technical capability and profitability.

These factors made the Indian automotive aftermarket grow at a steady pace. With the vehicle parc increasing it is expected to expand rapidly over the next five years. The total size of the Indian aftermarket is currently estimated at `33,000 crore, while the global market is worth `2,700,000 crore. These mind-boggling figures only reemphasises further the potential for growth.

Automotive aftermarket offers tremendous opportunities for the players across the value chain and we at Infomedia 18 believe that these esteemed people should be informed of the developments periodically. And this is the impetus for launching a new magazine – Aftermarket.

The monthly magazine will keep you posted of the developments in this segment in terms of news, views, trends, technology, analysis and features on best dealerships and review of service centres.

Aftermarket will initially have eight sections – News, Rearview, Cover Story, Interview, Cutting Edge, Focus, Viewpoint and Extra Mile. Besides, it will have snippets on new products that come in to the aftermarket space. The News section will update you on the recent happenings while Rearview will look back some of the best service centres and their best practices. Each issue will have a cover story, which will be topical in nature. You will have the opportunity to listen to celebrity CEOs of companies operating in the aftermarket, in every issue under the Interview section. Cutting Edge will have stories on technology, Focus on some issues concerning the segment and Viewpoint, as it denotes, will have the viewpoint of industry representatives. The last section, Extra Mile, is all about the art of selling automobiles – you will have stories on the best dealerships and can be a stimulant for you to emulate best practices.

- T Murrali

64

AFTERMARKET JULY 2010