Aftermarket - March 2013

INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

Vol. 2 No. 9 March 2013

52 Pages `50

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ACMA Automechanika New Delhi has major advantages to offer the auto segment.

Tech

16

Why dealers should invest in ERP.

Interview

10

JS Cheema, Yamaha India, speaks about Yamaha Female Riding Training program.

Interview

30

An interaction with the Delphi top brass.

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EDITORIAL A Presence Felt

S

ome ideas that are born before time have a tendency to die down. And sometimes when you manage to break the monopoly, you can work wonders. I am of course referring to the ACMA Automechanica show that took place in Delhi in February. Although the show has been around for more than 10 years, it was for the first time held in India.

While this is not a mere extension of their plans so enable the promoters to take the show to India, it does suggest something.

At a time when OEMs are scratching their heads on ways to improve sales, it is the aftermarket industry that is optimistic. More aftermarket companies that we have been speaking to over the last few months are gung-ho about the market. Considering that Indians have a tendency to retain vehicles for a longer period than those in Europe or any other developed countries. This gives the owners an opportunity to enhance their vehicles during its life-span.

Considering that the industry is moving toward infotainment technology, the demand for aftermarket products are only going to rise. According to a report brought out by Frost & Sullivan, the 58 percent penetration rate for electric power steering in passenger vehicles is projected to grow by 20-22 percent by fiscal year 2017. Multilink suspension systems will continue to be used over the next five years, as these systems are economical. Vehicle manufacturers offer vehicle stability features only in the high-end variants of compact segment models. However, by 2014, ABS and electronic brake distribution (EBD) is expected to become mandatory in all models at all trim levels. Tire pressure monitoring systems and electronic stability programs (ESPs) are likely to witness 100 per cent penetration by FY’16 in the utility vehicle segment. Comfort and conveyance features such as power windows, remote locking, fog lamp, and rear AC vents will witness more than 80 per cent penetration over the next five years.

We are only waiting.

Comments can be sent to jayashree.mendes@network18publishing.com

MARCH 2013 AFTERMARKET

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NEWS

CONTENTS NEWS

08

12

08 Nissan brings Safety Driving Forum to Mumbai 12 Garmin available as Maruti Genuine Accessory 16

16 Better Customer Service with ERP

36

COVER STORY 19 Automechanika exhibition in the country covered an area of 9,500 sq m and accommodated over 250 national and international exhibitors from twelve countries.

19

GLOBAL 36 Ford India is looking to train 16 to 24 year olds in the product portfolio, sales, and customer management INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

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Vol. 2 No. 9 March 2013

52 Pages `50

www.afmonline.in

Net Benefits

Scan this code on your smart phone to visit www.afmonline.in

ACMA Automechanica New Delhi has major advantages to offer the auto segment.

Tech

16

Why dealers should invest in ERP.

Interview

10

Interview

JS Cheema, Yamaha India, speaks about Yamaha Female Riding Training program.

INTERVIEW 28 Rummy Chhabra elaborates on plans to increase Metro’s market share to 10 pc.

INTERVIEW

30

An interaction with the Delphi top brass.

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Auto Monitor

Cover Design: Mahesh Talkar

10 JS Cheema, Mktg Head, Motor Sports Promotion throws light on Yamaha’s initiative to promote correct riding.

MARCH 2013 AFTERMARKET

5

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MARCH 2013 AFTERMARKET

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NEWS

Nissan brings Safety Driving Forum to Mumbai

N

issan Motor India organized its Safety Driving Forum on the 16th and 17th of February in the parking area of Inorbit mall in Malad, Mumbai. The idea behind the Safety Driving Forum is to increase awareness about road safety and highlight the benefits of modern safety technologies in cars.

The Nissan Safety Driving Forum was first organized in Delhi in the first week of February. The car manufacturer is planning to take its initiative to Chennai also. During the two-day event, individuals were given an opportunity to learn about the importance of road safety through panel displays and simulator

The Nissan Safety Driving Forum has been formed to educate drivers, co-passengers as well as other road users on safety practices, with a focus on reducing road accidents.

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AFTERMARKET MARCH 2013

Nissan demonstrated the importance of road safety to numerous individuals.

devices.

Mall visitors who took a detour to experience the Nissan setup got to learn how airbags function during an accident, and the importance of wearing seatbelts while driving or travelling in a car. The participants also got a chance to learn about the importance of Anti-Lock Brake System on a simulator vehicle.

At the launch, Mr. Takayuki Ishida, Managing Director & CEO, Nissan Motor India Pvt. Ltd, said, “The growing number of cars on Indian roads has also resulted in increased number of accidents. Nissan as an automobile manufacturer understands its social responsibility and strongly believes that “Safety begins with ME.” The

Nissan Safety Driving Forum has been formed to educate drivers, co-passengers as well as other road users on safety practices, with a focus on reducing road accidents.”

Nissan Motor India Private Ltd. (NMIPL) is a 100 percent subsidiary of Nissan Motor Co. Ltd. Japan and was incorporated in 2005. Nissan along with its global alliance partner Renault has established a manufacturing plant and a research & development centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as the sole distributor for India to handle sales and marketing, dealer development, customer relationship management and after-sales service.

Hover Automotive India Pvt. Ltd. functions as an independent company with an exclusive distribution agreement with NMIPL to accelerate the sales and build customer touch points across India for the Nissan brand of cars.

INTERVIEW

“OEM-operated riding schools can do wonders for road safety” Says JS Cheema, Marketing Head, Motor Sports Promotion, Yamaha India, as he takes time out from a Yamaha Female Riding Training (YFRT) program to throw light on road safety in India and Yamaha’s initiative to promote correct riding. He also discusses the loopholes in the current system of driver learning schools with Jagdev Kalsi. Excerpts.

This is clearly not a marketing strategy from Yamaha, it’s meant to create awareness among people, specifically girls, about safe driving practices. Why do you think there is a lack of awareness, though every year hundreds and thousands of people die in accidents?

Basically, there is no education pertaining to safety of people on road.

Maruti Suzuki is doing it, now Yamaha has taken the initiative to promote safe riding and safety on road. In this we give CSR where we give training, even in colleges. We have seen girls being a little hesitant on roads, they also have a fear of local transport (for not being up to the standards related to safety and security).

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Yamaha has plans to educate them, empower them to become independent riders. Within this training, we train them how to ride in order to remain safe on the road and keep pedestrians and other users on the road safe. They need to themselves be safe first, so we educate them on the use of various guards like helmets, elbow guards, proper shoes, etc. I feel one can only spread safety on the road, if he is himself riding safe.

Secondly, we also give them a fair idea of when and how much to brake. We share theoretical formulas with them on the same that they can apply when driving.

We also educate them beforehand on how to react in case of a crash.

All this relates to the rider’s personal safety. What about pedestrian safety?

For pedestrian safety, first and foremost, the rider needs to be good behind the wheel, and should know basics to keep pedestrians safe. We teach them things like how to keep away from obstacles, keep a check on who’s coming from behind, how to balance oneself over turns and all. All this makes the rider drive safe on the road.

From amongst the girls you have taught through this campaign, how many of them were already capable riders?

We split them into three categories.

Girls who fall under the skilled category

INTERVIEW

is predominant and they want to drive safe than look good on vehicles. They are also well-versed with their vehicles, like knowing how to replace a punctured tyre, etc. This isn’t the case here in North, also the mindset here is such that even parents don’t feel that two wheelers are safe.

How is it beneficial to those who don’t know how to ride well?

How much can they learn in one day?

This drill makes the rider more confident.

But we also can teach only those who already know how to ride a bicycle, since balancing on two wheels can’t be taught in one single day. We work with the throttle inputs, braking, cornering and everything. They go back being more confident and safe riders.

Is there any assistance to the girls you train in getting a driving license?

Yes, we bring dealers here and if someone doesn’t know the process of getting a license, he/she is guided on the same. The dealers help them with filling forms and everything, but the applicant has to go to the RTO by him/herself to submit it and get the driving license.

are generally good riders. That means they know how to ride. Still they have to have a fair learning of some fine practices, like wise use of front and rear brakes for example. Though it varies from college to college, about 25 percent of the girls are generally good riders.

There are also a lot of motor training schools in India, who also help with getting driving licenses...

In such places, since they are

In the north people aren’t that aware, transportation is more of a show-off here. But in cities like Bangalore, the two-wheeler culture is predominant and they want to drive safe than look good on vehicles. commercialized, the focus isn’t on driving and teaching road safety. They are more concerned with getting a driving license.

They need to improve a lot to come to our standards of teaching. We teach the fine details of not only driving but also about the upkeep of the vehicle.

Do you think manufacturers should get into riding schools, as it is a big void in the market and Indians roads are very unsafe?

I think OEM-operated riding schools can do wonders to increase road safety. See, Maruti Suzuki did it and it is successful. In some places, other twowheeler manufacturers are also trying to do the same thing. Things are improving and the culture is picking up. We also have some plans to get more riders and propagate properly.

How much of an impact does geography play on riding skills and awareness?

There are some places where people are more aware, and girls are more educated. In the north people aren’t that aware, the mode of transportation is more of a show-off here. They tend to keep away from basics. But in cities like Bangalore, the two-wheeler culture

MARCH 2013 AFTERMARKET

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NEWS

Garmin Navigation available as Maruti Genuine Accessory Garmin’s personal navigation devices, the nüvi 40LM and 50LM, will now be available as Maruti Genuine Accessories.

G

armin Corporation has entered into an agreement with Maruti Suzuki India Ltd (MSIL) to allow its Personal Navigation Devices (PND) to be offered as Maruti Genuine Accessories (MGA). This agreement will ensure that Garmin’s nüvi 40LM and nüvi 50LM will be available across Maruti Suzuki’s dealerships in India. The Garmin PNDs will be covered under the MGA warranty.

Speaking about the agreement with MSIL, Daniel Chien, Senior Manager, Garmin Corporation, said, “MSIL is a leader in the Indian automobile industry and is well known for providing the best to its customers. Being a global leader in the satellite navigation industry, we are excited to partner with MSIL and improve the in-car and driving experience of Indian car owners.” Apart from ensuring easy navigation across India, nüvi 40LM and 50LM devices will come equipped with maps of Malaysia

nüvi 40LM

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nüvi 50LM

and Singapore. The nüvi 40LM and 50LM devices are priced at `8450 and `9990, respectively, for the mass market.

The devices also feature voice guidance in Hindi, Indian English, Punjabi, Kannada, Telugu, Malayalam, Tamil, Gujarati, Marathi, Bengali and Oriya.

Other capabilities of the nüvi 40LM and 50LM include mapping of 4214 cites at street level, 7.3 million points of interest, a 4.3 inch wide screen for the 40LM, and 5.0 inch for the 50LM. It also offers house search, lane info, high-sensitivity receiver, highway mode, enhanced junction view, and more importantly, free lifetime map support. The PND’s maps

are provided by NAVTEQ. Garmin Corporation is a unit of Garmin Ltd and claims to be the global leader in satellite navigation.

Since 1989, the Garmin group has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of them enabled by GPS technology.

Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications.

Garmin Ltd is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom.

COLUMN

The Natural Rubber Crisis Arup K. Chandra

W

orldwide shortage and spiraling prices of Natural Rubber (except in recent times) is a major concern for all tyre and rubber manufacturers. Natural Rubber is a highly valuable biomaterial in contrast with other Bio-Polymer. It cannot be replaced by other synthetic materials for many applications e.g. heavy duty trucks and buses, air plane tyres, as well as many latex products or only at great cost. It is the first choice for heavy duty radial truck tyre manufacturers because of its physical, mechanical properties and excellent adhesion to steel cord.

The worldwide shortage of NR is mainly due to production cuts and shifting towards palm oil cultivation in Malaysia, growing usage of NR in commercial vehicle radial tyre and an increasing demand in China and India due to rapid economic development. As with all agricultural commodities; the effects of climate change, population growth, economic developments, are unpredictable factors and induce major changes in the available yield and demand for NR. Tyre and rubber companies would experience great difficulties, if large scale alternative is not developed. The scientist/technologist all combined their efforts and talents in harnessing this crisis.

Guayule, a shrub growing in semiarid regions in Mexico and Southern US, is one of the non tropical plants that have been used as a commercial alternative source of NR. Out of several other potential sources of NR, another promising one is Russian dandelion.

Production of rubber from sunflower

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or lettuce is being considered in the USA and Canada. For overcoming this crisis, the scientists are also considering the synthesis of synthetic poly-isoprene through bio-isoprene route.

This paper will cover all such possibilities; the scientists/technologists are considering for overcoming this crisis in future.

As it is rightly said that the biggest drawbacks of owning something valuable is that someone else is always trying to steal it. This was the case during World War I and II, when Britain and later on Japan controlled the most of rubber supplies.

During and after that war, a lot of people in different countries started to feel uneasy that not only their military strength, but their industrial and economic strength were dependent on foreign rubber.

Now, when everything is stable and rubber has become an essential part of the life, we see the vulnerability of rubber to the market conditions. This gives rise to the fluctuations in the market and leads to a steep increase in price. There are a lot of factors responsible for it and here we will discuss these factors and how to overcome those.

Shifting towards palm oil cultivation About two decades ago, palm oil emerged as the cheapest source of edible oil and has been garnering a lot of attention since then. Currently, it is the largest produced, consumed and traded edible oil in the global markets. Not only is it competitively priced compared with other major oilseeds, but it also has the highest yield.

The palm oil tree yields an annual average of 3.7 ton of oil per hectare,

which is much higher compared with the rapeseed (0.6 ton) and soybean (0.45 ton). Indonesia and Malaysia are the largest producers and exporters of palm oil, and together have an overall 87% share in the global output and 90% share in exports. An analysis by Koh and Wilcove suggests that during the period 1990–2005, close to 60% of the palm oil expansion in Malaysia was at the expense of forest conversion and rest coming from rubber and cacao cropland.

Similar developments are taking place in Thailand and Indonesia. As with all agricultural commodities the effects of climate change, pollution, economic development, and population growth are unpredictable factors, which are also inducing major changes in available acreage, yield, and demand for natural rubber.

Growing usage of NR in radial tyre Despite an ever increasingly stringent consumer requirement, more NR is used in tyres than ever before and the worldwide trend toward radial tyres will ensure continued demand. Natural rubber has some advantages over synthetic rubber. It has excellent dynamic properties, with a low hysteresis loss, and good low temperature properties, it can be bonded well to metal parts, has high resistance to tear and abrasion and it is relatively easy to process. Radialization has increased the percentage usage of natural rubber owing to better green strength and steel cord-rubber bonding.

A high level of building tack between the various layers of liner/carcass/tread/ sidewall is essential for the modern day’s high speed tyre building machines.

COLUMN

All-steel radial required a higher level of green tack and green strength than conventional tyres. In these respects natural rubber is superior compared to the other polymers used for making tyres.

Increasing demand in China and India China and India are the largest consumer of natural rubber. China, the largest NR consumer in the world, is encountering many problems in extending its limited rubber plantations.

Rubber planting areas in China are located in remote mountain areas or undeveloped areas. Threat of extreme weather is more frequent than ever.

Environment conditions in new expanded area are poor for rubber tree growth, where rubber trees take longer time to mature.

The gap between local output and demand has to be met by imports. India is also gearing up and due to an increase in presence of international players in India, there is a surge in the demand for NR and is reflected in the ranking of India at 3rd place in the world for consumption of NR.

Harnessing the challenges Alternate Crops It is rightly said that “necessity is the mother of invention” or “crisis is the criteria for new developments”. China and India are estimated to be consuming nearly 40% of the global production followed by the USA and Japan. There is huge ups and downs in prices in last decade.

Thus, alternative crops for natural rubber production are required to secure supplies. There are 1,800 species identified that produce natural rubber latex, but only a few of these are known to produce large amounts of high molecular weight rubber. Guayule and Russian Dandelion are two varieties of shrubs which contains considerable amount of latex. Guayule

project was first started in 1988 and the Russian Dandelion project was started in 1942, for two years until 1944. Based on several studies, TKS (the most popular variety of the dandelion) was demonstrated to be a viable alternate source of natural rubber, compatible with associated rubber manufacturing process, comparable to Hevea, and superior to Guayule.

Several other plants that are able to grow in temperate climates were tested for rubber production, especially in times when price or accessibility of natural rubber was an issue (1920s, WWII, 1970s). A recent study showed that lettuce contains small amounts of rubber with a molecular weight similar to that of the rubber tree and guayule.

This provides a new opportunity to study rubber biosynthesis in plants on a molecular level, however, its potential as an alternate source of natural rubber is unclear. There are other plants known to produce rubber, like Cryptostegia 2-4%, Milkweed 4-5%, Pingue 1-2% and Rabbitbrush 1-2%.

Synthetic Polyisoprene Ever since, synthetic cis-1,4polyisoprene, with the structure and properties of natural rubber, was prepared in 1954 with the then newly discovered Ziegler catalyst, synthetic polyisoprene has been an important elastomer. Although it still demonstrates lower green strength, slower cure rates, lower hot tear, and lower aged properties than its natural counterpart, synthetic polyisoprene exceeds the natural types in consistency of product, cure rate, processing, and purity. In addition, it is superior in mixing, extrusion, molding, and calendering processes. Isoprene is found in products ranging from surgical gloves to car tyres. Isoprene has a market value of $1-2 billion.

Depletion of global petroleum resources and environmental hazards has directed efforts to produce synthetic isoprene from

bio-resources. The production of isoprene from renewable resources (BioIsoprene) is the target of a joint venture between the Goodyear Tire and Rubber Company and the biotechnology company Genencor.

Using BioIsoprene from Genencor, Goodyear have produced a synthetic rubber for incorporation in a concept tyre demonstrating the equivalence of BioIsoprene™ with petroleum derived isoprene. Recently, Amyris has signed a deal with Michelin to collaborate in the development and commercialization of Amyris No Compromise renewable isoprene. Amyris is also collaborating with Kuraray and Kuraray will use Biofene to replace petroleum-derived feedstock such as butadiene and isoprene in the production of specified classes of highperforming polymers.

Conclusions It was the Pearl Harbor bombing in 1941 that saw the earlier face of the natural rubber crisis and it is still there irrespective of development of synthetic alternates. Today, natural rubber industry is facing various unavoidable circumstances and efforts to tackle the crisis are increasing. Back during World War II, rubber industry saw the research on the alternative rubber plants to decrease the dependability on the hevea tree. Then came the time when alternative methods to synthesize synthetic rubber from bio-resources instead of petroleum based resources was extensively explored. Nowadays, it is being realised by various research organizations and efforts are on to commercialize it to overcome the crisis. Hope to see in near future that ultimately the joint effort of scientists and technologists will result in harnessing this crisis commercially.

The author is employed with the R&D Centre of Apollo Tyres Ltd. He can be reached at arupkumar.chandra@apollotyres.com.

MARCH 2013 AFTERMARKET

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TECHNOLOGY

Better Customer Service with ERP ERP has found wide acceptance in manufacturing. Though at its nascence in Indian auto PDQXIDFWXULQJ LW KDV EHHQ VHHQ WR LPSURYH SHUIRUPDQFH DQG HIÀFLHQFLHV :H QRZ ÀQG RXW what role ERP can play in the service industry.

Jagdev Kalsi

E

RP stands for Enterprise Resource Planning and is used to automate activities within an organization with integrated computer software. Its purpose is to enhance the flow of information in an organization and manage connections with stakeholders. Thiru Vengadam, MD & CEO, IFS Solutions India Pvt Ltd, explains ERP as an application that captures data on everything that is happening in a company like machineries’ data, infrastructure, products, etc. ERP is also capable of automating supply chain for efficiency, improvement in suppliers, improve own efficiency by improving time, cost, service and quality.

Who can use it?

While ERP has found a lot of takers in the manufacturing area, especially OEMs, it has wider applications. It was initially used only by large manufacturing organisations to automate their work flow and improve efficiencies. However, with tier-1 and tier-2 suppliers responding to OEM expectations, OEMs are now planning or have already invested in closed loop ERP systems with their

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supply chain to keep the workflow momentum going.

However, it’s not just the manufacturing industry that can benefit from ERP. Since the service sector is a vital touch point for the user, it remains under strict time constraints. Explains Thiru, “Based on our global survey we feel the adoption of ERP systems would be more on service management side than on manufacturing side. Manufacturing, they are somehow already doing. Customers have got more to do with the turnover time, servicing timings, etc., than a Kanban system in manufacturing�.

While efforts have been made to apply ERP to various sectors, acceptance in small industries (both manufacturing and services) has remained low due to misconceptions about cost. With time however, ERP has grown and has become scalable enough for even small companies to benefit from it. “Our system (of ERP) has various architectural features. It is architected in such a manner that it is now a single application. Suppose a company requires only 10-20 users on the ERP, he can use the same application as any other big firm. For all different

OEMs are now planning or have already invested in closed loop ERP systems with their supply chain to keep the workow momentum going. types of applications we have the same system. The architecture is so scalable, it can efficiently operate irrespective of volume or number of connects or users�, explains Thiru Vengadam. Previously, it was necessary for companies to adopt a complete ERP suite at one go, which required a lot of investment. But with time ERP has become more flexible.

Says Thiru, “They (companies) need not necessarily buy our thing in one go. They may buy 7-8 modules from our range of 80 modules, and later buy more whenever required, since it’ll fit in perfectly, like a building block, you can add more. This is the most flexible approach.� Also clearing doubts about ERP’s cost burden, MD & Contd. on page 18

TECHNOLOGY

Acceptance in small industries (both manufacturing and services) has remained low due to misconceptions about cost.

Contd. from page 16

CEO, B-Square Group of Companies, PKD Nambiar adds, “ERP isn’t as costly as it is perceived. We spend lakhs on improving our infrastructure and everything. A couple of lakhs spent on ERP can do wonders to the output of any organization.”

Application and Current Use Talking about the output and positive impact of ERP software on any organization, Thiru adds, “Generally companies achieve anywhere between 15-20 percent cost saving at the completion of implementation of ERP. The first project I took was for M&M (when I was with SAP), and they had tractors and farm equipments also. At the end of 3 years, they initiated an internal study to see the return on investment.

They had a significant benefit and decided to implement it in all their units.

On average 15-20 percent is the savings in the first iteration of an ERP system.

ERP implementation is not a one-time activity, it is a continuous improvement.”

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Currently ERP is in use in the service industry, though not in the automotive sector. Says Thiru, “We have implemented Dynamic Resource Scheduling. This is a first ever thing in India at this level. ERP is back-end manufacturing system, but what they are looking for is a complete integrated system with ERP, and a mobile application. It is for those who want to provide service at the customer location. It is still not very prevalent in the auto industry”.

+RZ FDQ DXWR VHUYLFH VHFWRU EHQHÀW" In the recent past, we have seen a number of multi-brand service centres opening up in India. In the past, we had a culture of roadside mechanics working on any car from any manufacturer. The scenario is very different these days, with more than 20 auto manufacturers, and each requiring a different set of tools and understanding of products to service them. Providing roadside assistance is no longer easy, since it would require carrying different equipment and tools for different makes and models.

This is where ERP can help. Explains

Thiru, “In such a situation where you need to send in the right technician with right tools and spares and a vehicle to carry all this, ERP comes to the rescue.

We have an engine that will do all the computations like time to reach and everything, it’ll do dynamic scheduling against multiple constraints. There’s even a manufacturing OEM from industrial equipments who have done this. They have 1000 service technicians, all currently being trained and they assure the customers that their system will be up and running almost 99.9 percent of time. Objective of all of this is to improve efficiency.” Citing the example of a multi-brand service centre such as Carnation, Thiru adds, “Multiple product service is an area where ERP can work very effectively. They [Carnation] might have entered into a back-end arrangement with all the OEMs, since they can’t keep all the spares of all cars. Every single activity that such a firm is doing can be done by ERP. It would improve their efficiency, their productivity, and for the same installed cost they’ll be able to do better.”

COVER STORY

ACMA AUTOMECHANIKA 2013

Net Benefits The first-ever ACMA Automechanika held in New Delhi attracted manufacturers and delegates from around the world. Aimed at the aftermarket, it featured exhibitions, product launches, seminars, and panel discussions. Pradeb Biswas explores the possibilities.

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T

he excitement among delegates was almost palpable as the venue gates to the 2013 ACMA Automechanika trade fair opened. Organized at Pragati Maidan in New Delhi from February 7-10, it was the first Automechanika exhibition in the country. The exhibition covered an area of 9,500 sq m and accommodated over 250 national and international exhibitors from twelve countries.

Introducing the exhibition, Deep Kapuria, former President & Chairman, Globalisation & Trade Fairs Committee, said, “We in ACMA are delighted to announce the synergic coming together of ACMA and Messe Frankfurt to call this show ACMA Automechanika New Delhi. It is the first time that we are having an independent aftermarket show in the country. It’s about time the auto component industry addressed the aftermarket along with the suppliers to the OEMs. The auto sector has reached a stage of maturity and a significant milestone in terms of both volume and quality.”

The exhibition was a joint effort

by ACMA and Messe Frankfurt.

Messe Frankfurt has the support of 14 professional partners in organizing 11 shows outside of Germany, and more than 40 national and international organizations support the brand Automechanika. The supporters comprise of industry associations representing manufacturers, distributors, wholesalers, importers, and retailers of automotive parts and accessories.

In his opening address, Michael Johannes, Vice-President, Brand Management Automechanika, Messe Frankfurt, said, “The first ACMA Automechanika New Delhi 2013 was possible because a lot of people from Messe Frankfurt and ACMA believed in Automechanika in India for a long time. I strongly believe in our partnership because we are a perfect combination.

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The Indian automotive component industry is one of the few sectors of the economy which has bought in global competitive advantage.

“ACMA on the one hand provides invaluable knowledge about India’s auto component industry. Messe Frankfurt on the other hand brings in the know-how of organizing fairs in the automotive sector all over the world. With this perfect combination of industry knowhow and professional organizing, I strongly believe that ACMA Automechanika New Delhi will serve as the perfect industry platform. The 2013 show will allow attendees to witness India’s growing aftermarket sector.”

Highlighting the achievements of Messe Frankfurt, Johannes said that they

stood for sustainable brand management.

Messe Frankfurt currently owns a portfolio of over 100 trade fair brands, and in Asia it organizes 12 trade fairs. “With the concept of adapting Automechanika outside of Germany we have success now for over 15 years. In 1997 we started off with China and Russia. In the meantime we organized 12 shows across the globe in four continents. All of them are door openers in the emerging markets,” he said.

High Hopes Many attendees, some of them

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A special stall dedicated to the ‘Asli- Naqli’ campaign displayed spurious as well as original parts to help visitors discern between the two.

prominent players from the auto component industry, spoke about their high hopes from the first ACMA Automechanika. “The seminar reflects the challenges and the opportunities that the current time has for the Indian auto component industries and the automotive aftermarket. ACMA and Messe Frankfurt have together decided to focus on the aftermarket segment at the first ever India Automechanika show,” said Surinder Kanwar, President ACMA, & Chairman & Managing Director, Bharat Gears Ltd. Urging the government to facilitate the growth of the industry, Kanwar said that the Indian automotive component industry is one of the few sectors of the economy which has bought in global competitive advantage. “Despite the

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slowdown in the economic situation, it has failed to dent the confidence and expectations of the industry. There is no doubt that the long-term growth prospect of India and the Indian auto component industry are bright,” he added.

Seminar attendees nodded in agreement when he stated that the low per capita vehicle density of emerging economies offers a huge potential compared to the developed ones, given the aspirations of the people. The western and traditional high income economies are nearly saturated with an average of 500 vehicles per 1000 persons. In India the number is 10-11 vehicles per 1000 people, and expected to reach 17 by 2015 by industry estimates.

The automotive aftermarket is expected to scale new heights. “The extended

vehicle retention period of the people of our nation is the key reason why the aftermarket is really growing today and gaining increasing significance. Today when the margins are increasing, getting depressed due to the pricing pressure, combined with the falling volumes, the aftermarket is a bright spot for the component manufacturers,” revealed Kanwar.

Seminars, Discussions Plans for Automechanika India have been in the pipeline for some time now. While component manufacturers and exhibitors displayed their products and answered queries, a seminar was underway on the sidelines. During the daylong seminars scheduled for each day of the event, prominent people from the

COVER STORY

industry discussed and debated current issues. “For us it is always important to have a seminar on the sidelines of Automechanika, because there is so much content about the aftermarket and relevant information gets shared. It is important to ensure that our customers have the opportunity to understand our point of view, and get the required support from our side in the exhibition Messe Frankfurt against copying,� said Yoohan. “The event not only gives exhibitors an opportunity to showcase their products and services, but also a chance to gain further knowledge and insight into the current issues and challenges.

There is a dedicated two-day seminar on ‘Opportunities and Challenges for the Indian Auto Component Industry and Aftermarket’ to address various issues and topics,� said Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India. “As per the study done by ACMA in the automotive aftermarket in India, the vehicle parc data shows an onroad category of 94.7 million units as of 31 March, 2010. Of course India is predominantly a two-wheeler market, with about 76 percent of it is comprised

of two-wheelers. Passenger vehicles comprise about 15 percent and the remaining 9 percent is made up of commercial vehicles. It is therefore the need of the hour for the Indian auto component industry to develop an organized aftermarket supply chain, given the fact that there are tremendous growth opportunities in terms of the growing auto sector for the country, and also integrate with the service and repair segment of the on-road vehicle industry,� said Nitin Gokarn, CEO & Project Director, NATTRIP.

´$ KLJK PDUJLQ KLJK SURĂ€W DUHDÂľ Atish Mukhopadhyaya, Principal – Delivery Excellence and Automotive & Engineered Products, Tata Strategic Management Group, took a slightly different view in his presentation Strengthening the traditional ‘RouteTo-Aftermarket’: How a stronger supply relationship with the OEM’s spare parts division can cap lost sales. His idea was that OEMs and auto component companies should work together for mutual benefit.

Speaking on the ways to grow business he observed, “One way is to target the aftermarket on your own. The other way is that you search for new consumers,

you get into retailing. The third is that you expand into new geographies. The last is that you develop new products and you enter into products which are higher in margin. But if you look at the pros and cons of each of these options, the most attractive still remains targeting the aftermarket. Automotive component companies should target the aftermarket, but in a slightly different manner. “Auto companies, because of the downturn, all of a sudden are waking up to the new thing that we need to spend enough amount of time on our spares businesses, they need to be run differently, it is a high-margin, highprofit area. So OEMs have changed their focus slightly. It is time that we sped that up. Everywhere across segments it is very profitable for OEMs to be in the spares business,� Mukhopadhyaya said.

Speaking about the aftermarket, he said that the sector is really growing and becoming more organized. “There is more push towards new service centres being opened by OEMs. There is a need from the Competition Commission of India to also supply to the unorganized market and OEMs have to take the lead in it. But OEMs in several cases are not able to do it because of lack of availability of products,� Mukhopadhyaya added.

7KH ,QGLDQ $IWHUPDUNHW

Surinder Kanwar, President ACMA, & Chairman & Managing Director, Bharat Gears Ltd delivers the opening address at ACMA Automechanica in Delhi.

Rakesh Batra, Partner and National Leader – Auto Sector, Ernst & Young, spoke about ‘Improving the Auto Components Value Chain – Why it is important to focus on Aftermarket Management’. “If you look at the overall aftermarket ecosystem, it is more complex than the vehicle ecosystem or the vehicle supply chain. You have the new vehicles being launched and also the pool of old cars and used cars. Spurious parts are also a large part of the aftermarket. You have the original equipment suppliers that are feeding into the aftermarket as well. Then there are the independent and franchised

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service networks.�

He also analyzed the dynamics of the Indian aftermarket. According to his estimates, the automotive aftermarket can be valued at around Rs 330-350 billion. Out of that Rs 250 billion is estimated to be of spare parts and Rs 80 billion in labour costs. He attributed half of the total figure to the two-wheeler segment, considering that they make up about three-fourths of the vehicle population. “If you look at the distribution across labour and parts, two-wheelers make up about a third of the labour value of the market, and passenger and commercial vehicles make up about a third each as well.

The labour is fairly equally distributed, but when it comes to the parts size of the market, two-wheelers make up almost

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half the market and the balance quarter is each shared by passenger vehicles and commercial vehicles,� said Batra.

He revealed that, excluding vehicle sales, a large part of the revenue from which dealers make their money comes from spare parts and service. Vehicle finance and insurance make up a small part of their revenue. In terms of the revenue share from parts and service, India gets a much higher share than other emerging markets like Russia and Brazil. He explained that this shows the big opportunity that lies in growing the overall parts and service revenue for dealers, and therefore also for the aftermarket.

Drawing a comparison between the global and Indian aftermarket, Batra added, “There are some key trends that

we are seeing in the global aftermarket.

India will take some time to catch up to these trends. The opportunities in the global aftermarket are impacted by four key areas, namely, regulation, diagnostics, safety & security, and the fourth is entertainment and connectivity. These are driving further growth in the global aftermarket.�

([SORUHUV ([SORLWHUV DQG &KDPSLRQV During the seminar, there was a separate discussion on the topic ‘Manpower skill challenges in Aftermarket’. In his address, Sunil Chaturvedi, CEO, Automotive Skills Development Council, said, “The industry needs a lot of skilled people but the system is not providing enough opportunities. There are also associated challenges, like the obsession our society

COVER STORY

has with professional degrees, which means that nobody wants to become a mechanic. In our industry, more people land up here by default. This obsession is an issue as it creates a condition where 80-90 percent of the employment in our industry is for people who do not have any degree.”

Addressing seminar attendees on the same topic, Vikas Kumar, Director of Capgemini India, spoke about the importance of first creating a strategy and identifying a path to help you decide your goal, and then seeing how it can be achieved. “The first most important thing for that is to be very close to the end consumer. You cannot be a very big or a very successful aftermarket player till you don’t understand the end consumer, because ultimately he is the one shelling out the money.”

He also spoke about the global study done by Capgemini on how a differentiation can be created in the aftermarket business. He said, “The parameters to create differentiation in the aftermarket business are different for each country. In India it’s more on the parts availability and the price of service.

It is important to understand what the Indian consumer wants and what our benchmark should be.”

He said that there are three different stages of aftermarket maturity for an OES or a supplier. “First are the Explorers, who comprise of 80-90 percent of ACMA members who are manufacturing and supplying to OEMs, trying to improve their distribution, skill levels, efficiency, and not looking at a huge growth in their aftermarket. Second are the Exploiters, who have just expanded the breadth of their services and have started thinking beyond what they just manufacture.

Third are the Champions, who have actually taken the aftermarket through all their services so they are manufacturing, distributing, retailing, and so they own the consumers,” said Kumar.

After his presentation, a member from the audience asked what the performance levers to become an “Aftermarket Champion” were. Kumar responded by saying that it can be brought about by making a good co-operative environment between the aftermarket business and the main business. One could either have various controls there, or an autonomous system. The company has to decide, depending on what is more suitable for their product, market, and the consumers they are targeting.

Spurious & Genuine One very important focus area at the ACMA Automechanika was the impact of spurious parts on the auto component industry. “While the aftermarket in India continues to grow, it is unfortunately plagued by the issue of counterfeiting, which by estimates comprises of 30-40 percent of the aftermarket products in India,” said Kanwar.

According to ACMA estimates, the Indian aftermarket is today valued at $6.1 billion, which is about 15 percent of the global auto component market, and is growing in the range of 10-15 percent. If 30-40 percent of this market is comprised of spurious parts, one can clearly see how big the counterfeiting industry is.

“To contest this, ACMA has also come out with a white paper on counterfeit auto components. Some of the key recommendations of the white paper is that the sections of the Motor Vehicle Act should also include auto components used or intended to be used in a vehicle, including aftermarket parts. ACMA for the last 7 years has been successfully running a campaign to educate the consumer and the common man on the adverse impact of using counterfeit parts.

The campaign has today reached the grassroots level among the peers in the auto services market across various towns and cities,” said Kanwar.

Sharing his concerns, Soumitra Bhattacharya, Chairman, Consumer Affairs & Anti-Counterfeiting Committee, ACMA, and Joint Managing Director, Bosch Ltd, pointed out that the government can help reduce the auto component counterfeit market by making such offences cognizable and non-bailable. The government had introduced this measure for the pharma industry to reduce spurious products.

“The consumer affairs committee has been extremely proactive, working closely with the government to look at methods which will be successful in reducing the spurious market. The second thing is

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we have released two books, including a research-based book on the vehicle parc. Sixty percent of the vehicle parc is broken down into cities, into vehicles, into models, and we have shared where these vehicles are, what a vehicle parc is, and most importantly what is the replacement cost and maintenance cost for the top 100 components of a vehicle in India, both at the material as well as the component level,”said Bhattacharya.

At the exhibition there was a separate stall dedicated to the Asli-Naqli campaign. “The campaign of Messe Franfurt against counterfeiting, and ACMA’s own initiative Asli-Naqli has very interestingly come together in this show. We have a small but effective pavilion on Asli-Naqli where we are displaying the genuine against the spurious for people to understand what is genuine and what is non-genuine,”

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said Vinnie Mehta, Executive Director, ACMA, requesting visitors to visit the pavilion.

Speaking on the drawbacks of spurious parts, Nitin Gokarn, CEO & Project Director, NATTRIP, said, “The number of deaths on our roads owing to accidents is around 1.5 million people on an annual basis.

It translates to about an accident every minute, and a death every four minutes.

Out of that, the estimate is that about 20 percent of it is caused by vehicles which are not roadworthy, or probably have spurious parts or parts which have led to an accident or contributed towards an accident.

“So spurious parts and counterfeit parts are therefore a big safety hazard, not only to the person who is buying it, but also to the general public at large. It is not an individual issue but also a larger societal

issue. In that sense the demand that has been made by ACMA, that we need to look at it with more stringent parameters as far as Motor Vehicle Act is concerned, or maybe look at IPC offences as well.

That is something which will have to be looked at seriously by all the players,” said Gokarn.

(YHQW 6SRQVRUV The 2013 ACMA Automechanika was supported by Shriram Pistons and Rings Ltd. and ARO Equipments as Platinum partners. Anand Automotive Limited and ZF India lent their support as Gold partners. ESCORTS Auto Products and ELOFIC Industries were associated as Silver and Bronze partners. The next edition of the ACMA Automechanika is slated for 2015 and will be a bigger event in terms of the space occupied, number of exhibitors and visitors.

INTERVIEW

Keeping it

Turning With a current turnover of over `700 crore and a CAGR of over 10 percent, Metro Tyres is aiming to become a signiďŹ cant player in the two and three wheeler tyre segment.

Rummy Chhabra, Managing Director, Metro Group, speaks to Pradeb Biswas on his plans to increase Metro Tyres market share to 10 percent over the next three years.

What are your current priorities and challenges?

The current priority is mainly to maintain leadership position in the cycle tyre segment by offering the right products to the customers. The challenge lies in catering to the changing demands of customers, who are becoming very demanding nowadays. The challenge in cycle tyres lies in maintaining the equilibrium between volatile raw material prices and product pricing in a highly

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competitive environment.

In the auto segment, we have the challenge of increasing the product range and consequently the market share. Our aim is to become a significant player in the two wheeler and auto segment by gaining a 10% market share in the next three years.

What are the current issues you are experiencing as a tyre manufacturer?

Volatile raw material pricing and changing customer requirements are

the major issues we are experiencing nowadays. One has to be very vigilant at any time to meet both ends. The availability of a skilled workforce and high attrition rates are also issues we have to deal with constantly.

Are your plans to double production capacity on course? When will your tyre plant in Manesar become operational?

We have carefully studied the demand pattern of the motorcycle and three

INTERVIEW

Volatile raw material pricing and changing customer requirements are the major issues we are experiencing nowadays. other leading motor cycle manufacturers too for a tie-up, but our present capacity constraints do not permit us to have any fresh tie-ups. Once we build additional capacity, we will be able to tie-up with other motor cycle manufacturers too.

Metro Tyres had revealed plans to enter the passenger car tyre segment after 2015. What is your strategy for the same?

Presently we are concentrating only on becoming a significant player in the two/three wheeler auto tyres segment, as mentioned above.

wheeler tyres market, and have come to the conclusion that this segment has enough scope for expansion. Accordingly, we have thought of significantly increasing our production capacity in this segment over time. The road map chalked out by us in this direction is being implemented in phases.

Which OEMs do you currently supply motorcycle tyres to, and for which models?

Are you looking at any new tie-ups?

Currently, we are supply motorcycle and three wheeler auto tyres mainly to Bajaj Auto, Honda Motorcycle & Scooter India, Suzuki Motor Cycle India Pvt. Ltd., and Piaggio. The models for which we supply tyres include the CBR 250R & Stunner XBC models of HMSI, the Discover, Platina, Pulsar and three wheeler RE models of Bajaj Auto, the 300 APE model of Piaggio, and the XB251 model of Suzuki Motor Cycle India Ltd. We are getting good indications from

Kindly elaborate on your technological tie up with Continental AG. How will this tie up work out for Metro Tyres?

We have an exclusive tie-up with Continental AG, Germany, one of the leading tyre manufacturers in the world for two/three wheeler auto tyres. We have been nurturing a relationship with Continental for over 13 years, and it is being strengthened with every passing day. The technical collaboration with Continental has greatly enhanced our position, and today we are regarded as a superior quality product manufacturing company. The company’s exports to the more advanced geographies of the world such as the European Union and USA have become possible only with the support and assistance of Continental AG. Which markets do you export tyres to?

We export tyres to over 53 countries including USA, the European Union, Africa, the Middle East, and Asian countries.

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What are your expectations from the upcoming budget?

We expect that the Finance Ministry will give due impetus for increase in demand, which will lead to growth in the manufacturing sector. Reduction in excise duty rates by at least 2 percent would help the tyre industry to grow.

There is a need for moderation of interest rates too, which will create a level playing field for the Indian tyre industry.

The announcement of a roadmap for implementation of GST will also help in improving industry sentiment.

What is your market share in the motorcycle tyre segment? Going forward, what is your marketing strategy?

With the additional capacity being created, we plan to be a significant player in the motorcycle tyres segment in the time to come, as elaborated above. Our market strategy will largely be the same as what we are adopting today.

What are your plans for the aftermarket?

Any plans to re-work, improve, or change the existing distribution model?

Our forte is the aftermarket. This has been our time-tested strategy, which has helped us in maintaining the leadership position in the cycle tyre market. Accordingly, we will continue with the same strategy and try to deepen our market penetration, especially in rural India.

network? How do you recruit dealers and sales people to ensure a hassle-free buying experience for customers?

We distribute our products through a nationwide marketing network of over 50 branches across the length and breadth of the nation. We operate fullfledged marketing offices consisting of sales, marketing, accounts, and logistics teams to cater to customers at their door steps. Our present dealer strength is over 10,000. They were appointed over a period of time after a stringent evaluation of their financial soundness and position in the market place. New dealers are appointed only if they can meet the aforementioned criteria. We have a strict performance and credit monitoring system which the sales personnel must adhere to. Customers are attended to by local staff regularly, including service engineers as and when required.

Kindly share some figures with respect to the investment, turnover, production capacity, and growth rate of Metro Tyres.

Our present turnover is around `700 crore, clocking a CAGR of over 10 percent year after year.

A lot of aftermarket players are exploring retail therapy campaigns.

What are your plans for the same?

Looking at the product profile, we will continue to distribute our products through our established marketing and dealer network. Our B2B model is most suited to our business requirements, hence we see no reason to change our strategy at this stage.

A lot of companies are focusing on introducing environment friendly measures. What steps are you taking in this regard?

We have been making conscious efforts in implementation of environment friendly technologies in our manufacturing processes. The company uses some of the world’s most advanced equipment for emission checks and controls. Besides, Metro has been maintaining an ethical approach in all its corporate dealings. We sincerely believe in the importance of corporate social responsibility (CSR) and are engaged in various community and social causes relating to labour and the environment.

How widespread is your national dealer

In July, you introduced a new logo and

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The technical collaboration with Continental has greatly enhanced our position, and today we are regarded as a superior quality product manufacturing company. advertising campaign. What was the thought process behind it, and how has the market response been?

We unveiled a new logo along with a new advertisement campaign. The new identity is designed to profile Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with cutting-edge products.

The new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo is our advertisement campaign with a story of transformation: from a child to a youth.

It reflects who we are today and the company we aim to be tomorrow.

What are the current tyre trends in the aftermarket?

Like I said, today’s customers have become very demanding. We have to develop tyres at a short notice to cater to their requirements. Since the market is very price-sensitive, we face a big challenge in offering new and improved products without increasing prices.

We need to adopt various innovative methods, do substitution of raw materials, do product reengineering, etc., to satisfy the needs of customers. Thus far we have been doing it successfully, and that has helped us a great deal in maintaining our leadership position in the cycle tyre market segment.

INTERVIEW

Waiting For The

Right Moment At Auto Expo 2012, Delphi had revealed plans to introduce its global service centres in the Indian aftermarket. Nabeel A Khan and Pradeb Biswas join Faisal Matin, Country Director, India & Sub-Continent, Product & Service Solutions, and Dominic Seto, VP of Delphi Product & Service Solutions, MD of AsiaPac, for a tetea-tete on the sidelines of ACMA Automechanika New Delhi.

Pradeb Biswas: What are your expectations from the first ACMA Automechanika exhibition in India?

Dominic Seto: Yes, this is the first time Automechanika is being organised in India. Delphi has been a great supporter of this event, even at Automechanika in Franfurt, and Automechanika in Shanghai. We feel that this is an excellent way to network, to understand the customer, to understand suppliers, and also more importantly to understand how we can support each other to grow in the aftermarket business.

Nabeel Khan: What are the latest developments in your plans to bring Delphi service centres to India? You were very excited during the Auto Expo and you had lots of plans. What has the progress been since then?

Dominic Seto: Delphi service centres have always been our key strategy for expanding our customer reach. We have over 4500 service centres, and we continue to remain excited because the opportunity is there. In China, we have already started executing the service

centre strategy. With respect to Delphi India, we are still in the planning stage.

The reason being that to have the service centre strategy succeed, we first need to increase our product offerings.

Nabeel Khan: When we spoke during the Auto Expo, your service centre plan was supposed to be already underway.

Is there any particular reason for the delay?

Faisal Matin: As Dominic pointed out, you need the right base level to have service centres in place. We need to increase our product offering and strengthen our portfolio here. The key point for getting into the service network is strengthening the portfolio. If you do not have more part numbers, then it would be like ... for example, we make shock absorbers. If we do not have shock absorbers for, say, Volkswagen, then it would be difficult for us to provide parts to that particular service centre. So it’s very important that when you get into a strategy like that, you have the right strength in portfolio. We are working on strengthening the portfolio. We have

divided our portfolio into four categories and then subsequently we will get into the service strategy.

Nabeel Khan: What is your strategy for the service centre model?

Dominic Seto: When we execute any strategy, we always look at the opportunity. Right now our number one priority is to continue to enhance and expand our product offering. With new vehicles coming up, new opportunities are coming up. That is one area, and also in my opinion, our products in the engine management category will continue to increase, because the electronic content specially related to engine control will continue to increase. This is one extremely important area, and it is also aligned with Delphi’s strength and capability because we are among the best systems providers in the world.

Secondly, in the Indian aftermarket the warehousing distributor segment is extremely fragmented. We are spending a lot of time to understand how we can engage the right customers so that we can expand. Expanding the customer

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base is extremely important. We are using the talent and infrastructure that we have in India and our supply base around the world to expand our market.

Also, one thing I am excited about is that every time I come to the Auto Expo, I see OEMs continuing to launch high content vehicles. A few refreshed vehicles will always be there, but more importantly, the high content vehicles continue to go up. So that is a great huge opportunity for Delphi on the OEM front, and as a result there is a foundation for an aftermarket in the future.

Nabeel Khan: When can we expect Delphi service centres to come here?

Dominic Seto: We are right now in the planning stage, and in 2014 we will execute it.

Nabeel Khan: Your service centre strategy will be executed in 2014, so you would have made some plans in this regard?

Dominic Seto: When you start a service centre the parts come from Delphi.

There are many different ways in which you can get into the service centres. It also depends on whether they are high runners or low runners. The high runners need a high investment rate. When we come up with a Delphi service centre, we always ask ourselves how we can improve the overall garage technician diagnostics and capability so that they can improve the service level. There should be an opportunity to improve the aftermarket industry. If you don’t have trust in a service centre or a garage, then going there is difficult. When you look at the industry, the evolution is like this. That’s why Delphi continues its focus on the garage technicians. We provide training, product know-how, and information, so that we can help the technician improve capability and once you do that, they will find more parts from Delphi or any other friends that we have.

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Faisal Matin, Country Director, India & Sub-Continent, Product & Service Solutions.

Nabeel Khan: What are your plans for training garage owners and converting them into Delphi service centres or setting up independent service centres?

Dominic Seto: When we set up the so-called service centre strategy, we never have the intention to own those garages. We just like to provide them the capability along with the basic diagnostic equipment, and we also sell them Delphi parts. We give them the right to use our logo. The strategy is that if they are using our logo, they have to follow our guidelines in terms of how to deal with

customers, how to provide the customer service call. So when we plan any service centre in any country, we always focus on those areas.

Nabeel Khan: Which segment of products, like electronics or mechanicals, are you going to put up in the aftermarket right now?

Faisal Matin: We have divided our aftermarket. Our product portfolio will be in four different categories. We deal with vehicle electronic parts, we deal with thermal parts, we deal with chassis

INTERVIEW

parts, and we deal with maintenance parts. That’s how we have defined our aftermarket, and in these four categories we keep launching or strengthening our products.

Pradeb Biswas: As you rightly pointed out, in cars electronics are playing an important role. Mechanicals are reducing, and electronics are coming in a lot more. What are your plans for the aftermarket in this regard?

Dominic Seto: We in Asia Pacific are right now focusing on what we call the technician level. We have a customer call centre to support questions from our customers. A lot of garage technicians still rely on the customer service. At times when the garages have a question they call the distributors. But the distributors may not be able to clear all doubts as we are the technical experts.

So we continue to build our capability to support the customer’s incoming call.

We will continue to share our knowledge with the technicians.

Pradeb Biswas: With respect to the aftermarket, which region is pulling in the most sales?

Dominic Seto: When you look at today’s market, the Europe region has the highest share revenue wise. But when the car parts start ageing, in Asia Pacific, especially in China, my market share will continue to increase. The reason is that right now ... look at the Indian market.

You go to Auto Expo or Automechanika, the industry guys tell you that the car market is growing but for us, more importantly, the content needs to grow.

We just talked about it: electronics will be a dominant force in revenues.

And that is a Delphi stream. We are an electronics company. When you look at this you have to look at reality too.

Europe is growing because of Eastern Europe and Russia, but in Western

Europe and North America the growth is very small. But in the two regions of Asia Pacific and South America, the growth is continuous and faster than Europe and North America. So the answer to your question is, our share in Asia Pacific will definitely increase over time and also the rate will be much faster. So my outlook is very excited and I am excited because of the opportunities we have especially in the category that we are focused on: electronics and engine management.

We have plans to expand our product portfolio.

Pradeb Biswas: Regarding the service centre strategy, there are two new things in the Indian market: the average age of buyers has come down, and there is an increase in women buyers. To cater to the new crowd there are a lot of challenges. How do you intend to fit in and meet the new challenges in the aftermarket?

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Faisal Matin: From the service centre perspective, we see this change which is happening now in India. But we have very good experience running these service centres across the globe. We want to replicate those strategies which we have already adapted successfully in other parts of the globe. To bring those facilities here to India, and if you look at it from the Indian context and the outside or foreign context, then of course India is always mesmerized and excited about advanced things. So we have already been there, done it, we have tasted it all.

It’s just that we have to bring the same technology here in India. We have the things here in place, and we just have to replicate the strategies.

Pradeb Biswas: With respect to leveraging your brand and recruiting people for the centres, how do you plan to go about it? What will be your criteria?

Dominic Seto: We have certain corporate criteria which are consistent across the globe. That’s why our service centres in Europe or China or North America are the same in terms of look and feel. That’s why we pay close attention to all the details. We want to make sure that we are ready to launch.

Pradeb Biswas: What activities is Delphi undertaking for brand building?

Young people who are in college today will be tomorrow’s aftermarket buyers.

A lot of companies focus on university events and games for brand building.

What is Delphi looking at in India and globally to target future the customers?

Dominic Seto: University students are more interested in working for the prominent global companies than an aftermarket company. We are going to universities to promote the aftermarket industry. We cannot do everything by ourselves, so we join with other multinational companies and together as a

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Dominic Yuklam Seto, VP of Delphi Product & Service Solutions, MD of Asia Pacific, VP of Delphi China Operations.

group we go to the university campuses.

We are continuously working on building the brand. Ten years ago, my mother didn’t know what I was up to. But after many years she understood what my business is because I am proud to be in the aftermarket, visit technicians, and share my technological know-how with them. Today most of the customers who come to visit us are entrepreneurs and private businessman. So today I can tell my kids to go to the aftermarket.

Faisal Matin: As far as brand building is concerned, we do a lot of activities. I will also give an example: generally what we do in the aftermarket is that we have to see who the end customer is. We see the end customer as the technician

because they are the ones who are the opinion makers. You and I probably won’t know what spare parts our car would be carrying. When we go to a garage, the technician recommends one to us by saying you put this spare part from this company because it is good. We build our brand by standing with the product, we provide warranty with the product, we ensure quality for the products which we supply, and we gain the confidence of those garage technicians so that they can service customers well. That’s how we do our brand building, and I will go by what Dominic said, that yes, we are building our brand, and that is the reason why we are sitting here at 2013 ACMA Automechanika.

GLOBAL

ŠKODA aims for more energy efficiency

Š

KODA has introduced a new 'GreenFuture' program, which is a part of 2018 Growth Strategy and the Volkswagen Group's environmental strategy. The program intends to assist all current and future ŠKODA's to become more fuelefficient and utilize the resources in an even more sustainable fashion. The Octavia GreenLine will be the first car to be produced under the 'GreenFuture' initiative.

'GreenFuture' has three core initiatives namely GreenProduct, GreenFactory and GreenRetail which will aid ŠKODA in making their operations even more efficient. ŠKODA will be increasing its efforts to make cars even more fuel efficient and even more recyclable via its 'GreenProduct' initiative. The Czech manufacturer and its parent Volkswagen Group are jointly working on modern technologies for reducing environmental pollution. ŠKODA intends to organise its production by 2018, which will be 25 percent more environment-friendly.

Under the GreenFactory initiative, lowering energy and water consumption along with the amount of waste generated in the manufacturing of each vehicle will be the core focus areas.

Additionally the CO2 and VOC (Volatile Organic Compounds generated in small amounts during the painting of car bodies) will be reduced by one quarter.

The 'GreenRetail'

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AFTERMARKET MARCH 2013

initiative concerns the environmental protection in dealerships and repair workshops. The ‘Spring Cleaning 2012’ campaign conducted in the Czech Republic resulted in the removal of 95 tons of discarded materials from the storage areas of service partners. Out of it almost 90 percent of it was reprocessed. “ŠKODA has been honoring its responsibility for the environment for many years. With ‘GreenFuture’ we will significantly step up and bundle our efforts for increased sustainability once more. We want to offer particularly environmentally-friendly automobiles and to manufacture and sell them in an even more sustainable fashion," said Prof.

Dr. h. c. Winfried Vahland, ŠKODA’s Chairman of the Board. “‘GreenFuture’ is a clear, measurable commitment by the company and its employees towards environmental protection; we are investing in our green future.

Under the GreenFactory initiative, lowering energy and water consumption along with the amount of waste generated in the manufacturing of each vehicle will be the core focus areas.

‘GreenFuture’ is part of our Growth Strategy 2018 and, at the same time, an important part of the goal of the Volkswagen Group to become the leading environmentally-friendly automobile manufacturer in the world by 2018,” added Vahland.

According to the company's claims, since 1991, it’s expenditures towards sustainable use of resources have amounted to more than 410 million EUR (£348,400,000). Apart from this ŠKODA has also made investments towards environmentallyfriendly manufacturing processes, energysaving facilities and increasing efficiency of its vehicles.

GLOBAL

Ford invests in apprenticeship for CV dealers The company will train 16 to 24 year olds in the product portfolio, sales, and customer management

F

ord will be investing £250,000 towards the recruitment of 50 Commercial Vehicles Sales Executive Apprentices for its UK dealerships. The funding will be available to the manufacturer’s dealerships in the UK for recruiting 16 to 24 year olds under the Ford Masters Apprenticeship Programme. The CV dealerships will receive help from Skillnet, one of the top automotive training pro-

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AFTERMARKET MARCH 2013

viders, for advertising their apprenticeship vacancies to applicants.

Speaking about this initiative, Stuart Harris, Ford College manager, said: “We are delighted to offer this scheme to our CV dealerships, and to be able to provide much needed employment opportunities in today’s challenging economic climate. The government is placing an increased emphasis on apprenticeships as an effective and credible route into

employment. Ford’s dealership network recruits more than 500 apprentices every year, making it one of the largest recruiters of apprentices in the motor industry.”

During the apprenticeship, the youngsters will be trained on a one-toone basis by their managers, mentors, colleagues and a team of specialist assessors. The young CV Sales Executive Apprentices will gain in-depth knowhow of Ford’s product portfolio. They will also learn ways to ensure a high quality and professional purchasing experience.

The apprentices will also develop new skills in selling techniques, finance and vehicle appraisals.

The training period will last for over two years with the apprentices being paid a stipend. At the end of the programme, the successful apprentices will get a Vocational Related Qualification (Technical Certificate) along with a Vocational Competence Qualification (VCQ) or a Scottish Vocational Qualification (SVQ) which is an industry-recognized qualification.

GLOBAL

Magneti Marelli supplies electric engines for the LaFerrari Thanks to its technological know-how in races, the company will contribute to the HYKERS system with two moto-generators and various components for the electronic control of electric powertrain. Lighting, Electronic Systems and Suspensions are the other WHFKQRORJLHV ÀWWHG RQ WKH VSHFLDO OLPLWHG VHULHV SUHYLHZHG LQ *HQHYD

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long-awaited world preview at the Geneva Motor Show 2013, the new LaFerrari is the first Maranello car to fit a hybrid-electric system, called HYKERS, to which Magneti Marelli will contribute electric engines and various strategic components for management and control electronics. For the most extreme Ferrari ever, Magneti Marelli has drawn upon consolidated know-how from the racing world, adding their technology to the HY-KERS developed by Ferrari.

The HY-KERS fitted on the LaFerrari generates a total power of 963 HP. It consists of a V12 6.3-litre aspirated combustion engine running on gasoline, capable of delivering 800 HP, and of an electric powertrain developed with Magneti Marelli, consisting of two electric engines (one main motor and one for the auxiliary systems) capable of delivering together a peak power of 120 kW (163 HP).

The HY-KERS system is able to push the car to record performances and simultaneously to reduce emissions by about 40 percent. The two Magneti Marelli electric engines incorporated in the HY-KERS system are controlled by two associated inverters which are compact in terms of weight and size.

The first engine provides drive to the vehicle and recovers kinetic energy during braking, storing such energy in the lithium batteries for the over-boost

power managed in an intelligent manner by the vehicle dynamic control systems.

The second engine, driven by the combustion engine, generates electricity used to keep the charge level of lithium batteries constant, in addition to providing energy for standard vehicle systems (lights, etc.).

Main components Magneti Marelli supplies technology dedicated to the LaFerrari in the Lighting area too (high-intensity Bi-Xenon headlights, LED rear lights), Powertrain (throttled body), and Electronic Systems with 10 electronic control units dedicated to controlling standard functions such as headlights, Superlift system, body computer, electric actuator for the intake manifolds, electronic control unit for the Dual Clutch Transmission, and driver and passenger carrying modules. The LaFerrari uses a Superlift system designed

by Magneti Marelli which, using hydraulic actuators, lifts the vehicle and helps it to easily overcome speed bumps and other irregularities on the road surface.

The development of strategic components for the electric engine system fitted on the LaFerrari is symbolic of the technological osmosis between the racing world and the mass-production that characterizes Magneti Marelli.

Thanks to these dynamics, technologies and know-how tested in an environment featuring extreme conditions and

performance are transferred over to mass-produced vehicles, ensuring great reliability, maintenance of excellent technical characteristics in parallel with flexibility, and ability to adapt to the customer's needs.

In the specific case of LaFerrari, this process led to the development of electric moto-generators from a "racing" application already conceived from an "automotive" standpoint, and not from generic industrial applications.

This race-mass osmosis contributes to innovations in efficiency, yield, safety, fuel consumption and emissions, alternative engines and electronics.

Illuminating examples of such an exchange, with applications in both areas, can be found in both the recent past (the evolution of engine control electronics, the AMT robotized gearbox) but most importantly in a future perspective: GDI direct injection from the factory to the races, the hybrid engine systems based on KERS technologies, and the possible transfer of know-how between advanced telemetry solutions for the racing world and info-telematic communication technologies between mass-produced vehicles and infrastructures.

Magneti Marelli designs and produces advanced systems and components for the automotive industry. With a presence in 19 countries, the group supplies all leading carmakers in Europe, North and South America and the Far East. „

MARCH 2013 AFTERMARKET

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GLOBAL

Weight Cutting +HQNHO LV FRPELQLQJ LWV VSHFLDOLVW H[SHUWLVH LQ WKH ÀHOG RI SRO\XUHWKDQH FKHPLVWU\ ZLWK WKH NQRZ KRZ RI %HQWHOHU 6*/ RQH RI WKH OHDGLQJ PDQXIDFWXUHUV RI FRPSRVLWH FRPSRQHQWV IRU DXWRPRWLYH DSSOLFDWLRQV 7KH FROODERUDWLRQ KDV PDGH LW SRVVLEOH WR PDVV SURGXFH OLJKWZHLJKW ÀEHU UHLQIRUFHG OHDI VSULQJV EDVHG RQ SRO\XUHWKDQH PDWUL[ UHVLQ

L

thus enabling very short injection times to be applied. One special feature of Loctite MAX 2 is its exceptionally high stress intensity factor, which is a measure of toughness. This excellent toughness also has a positive effect on the fatigue behavior under load. Leaf springs in cars are constantly subjected to dynamic loading under driving conditions, so the use of flexible materials with a high fatigue tolerance considerably prolongs the life of such components.

Resin injection processes such as RTM predominate in the manufacture of automotive composites for massproduced automobiles because they make it possible to control the curing reaction more reliably, either by adjusting the temperature or adding an accelerator.

Furthermore, the risk of local overheating and resulting shrinkage is reduced, as the polyurethane resin Loctite MAX 2 generates less heat overall during curing than epoxy resins do.

As a result, even thick components with many fiber layers cure fast.

The RTM process is especially attractive for The collaboration of Henkel and Benteler-SGL has made it possible to volume production mass-produce lightweight, fibre-reinforced leaf springs based on polyurethane matrix resin. of cars as fast

ightweight construction technologies are steadily gaining ground in the automotive in dustry as the weight savings they achieve in modern cars help to significantly reduce fuel consumption and carbon emissions. Working with Benteler-SGL, Henkel has developed a process for resin transfer molding (RTM) of glass-fiber-reinforced leaf springs that uses a polyurethane matrix resin. Compared to conventional leaf springs made of steel, these composite leaf springs are up to 65 percent lighter.

With Loctite MAX 2, Henkel is offering a polyurethane-based composite matrix resin that cures significantly faster than the epoxy products usually employed for the RTM process.

Due to its low viscosity, the polyurethane resin penetrates and impregnates the fiber material more easily and less harshly,

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AFTERMARKET MARCH 2013

curing of the matrix resin permits short cycle times to be achieved.

The product range of BentelerSGL, a joint venture of Benteler Automobiltechnik and the SGL Group, includes body shell components such as side blades, doors and visible carbon components. The composite components, which are designed specifically for massproduction consist mainly of carbon and glass fibers in various textile forms such as stitched or woven fabrics.

Customers include almost all the big names in the automotive industry, primarily in the premium class.

Combined process technology expertise (SUBHEAD) “While developing these composite leaf springs, the competencies of BentelerSGL and Henkel complemented each other perfectly,â€? says Frank Deutschländer, Global Market Manager Automotive at Henkel AG & Co. KGaA. “With our matrix resin technology Loctite MAX 2, we were able to establish a new process at Benteler-SGL that is tailored to the automotive industry and gives this fiber composite component an attractive properties profile.â€?

Given the more stringent CO2 exhaust standards, lightweight construction is becoming ever more important for the automotive industry. The composite components from Benteler-SGL help to reduce fuel consumption while offering a high level of safety. “Thanks to our intensive collaboration with Henkel, we have succeeded in producing a resin transfer molded glass fiber reinforced leaf spring for the automotive industry that not only combines low weight with high strength but is also mass production capable. It thus also satisfies the highest expectations in terms of cost-efficiency and process reliability,� says Frank Fetscher, Head of Sales and Marketing at Benteler-SGL Automotive Composites. „

GLOBAL

Apollo Tyres expands tyre range At the Geneva Auto Show the manufacturer launched two new high performance tyres for passenger vehicles.

A

pollo tyres has taken another step forward to increase its presence in the challenging European market. At the ongoing Geneva Motor Show, it expanded its product portfolio with the launch of the Apollo Alnac 4G and the Vredestein Ultrac Vorti R. The manufacturer says that the two tyres are aimed at increasing its product offerings to match the needs and expectations of consumers.

The Ultrac Vorti R is the newest offering from the Vredestein stables.

This high-performance tyre claims to have a greater grip and sportiness within a unique size range. The tyre has been developed in partnership with the renowned automotive design house of Giugiaro. With a Y speed rating the tyre is capable of crusing at speeds above 186mph. This makes the Ultrac Vorti R a worthy tyre to adorn the rims of cars such as the Audi R8, Lamborghini

The Vredestein Ultrac Vorti R features a broader tread with a flat contour resulting in a wider contact patch, which translates into superior grip, especially on bends and at high speeds.

Gallardo and the Porsche 911.

The Vredestein Ultrac Vorti R features a broader tread with a flat contour resulting in a wider contact patch, which translates into superior grip, handling and stability, especially on bends and at high speeds. To improve its sideways grip it gets large tread blocks on the outer shoulder. To ensure optimum performance at high speeds, the tread compound has multiple resins that come into play at different temperatures. It also

gets an additional groove in the central rib which allows faster cooling.

The Apollo Alnac 4G has been designed especially for the compact and mid-size car segments, and is offered with V and H ratings. It features an asymmetrical tread and a wide outer shoulder. It also gets high silica compounds to optimise grip on wet roads. The central rib has extra grooves to improve flexibility, provide an even pressure distribution, and reduce rolling resistance. Apollo claims that this tyre has excellent label values for all the 29 sizes being launched in Phase 1.

It apparently has a wet grip label of B, rolling resistance of C, and noise at 69 db with 2 waves, which is likely to make it an appealing option for the consumer.

Apollo Tyres Ltd is a leading Indian tyre manufacturer. The company has four manufacturing plants in India, four in Southern Africa, and one in the Netherlands. Apollo's subsidiary companies are Apollo Tyres South Africa Pty Ltd (previously known as Dunlop Tyres), and Apollo Vredestein BV in the Netherlands. India, South Africa and Europe are the company’s three domestic markets from where products are exported to over 70 countries.

MARCH 2013 AFTERMARKET

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GLOBAL

The Future of Retailing in the Car Industry: F&S Report With more and more people buying online, dealerships and OEMs are busy innovating ways to make vehicle retailing a viable option.

C

ar companies will increasingly apply an omni-channel strategy to market and sell their cars to customers.

About 4 percent of all new cars sold in future, equalling about 4.5 million units could be sold completely online by 2020.

In 2011 approximately 5,000 new cars were sold solely online.

New cars will be sold via a number of channels, leveraging the existing dealer network and new flagship stores, but also through online and mobile channels, with sales staff even travelling to customers to showcase the vehicles digitally.

In 2009, only 4 percent of all retail sales globally were online; a trend which accelerated to about 11 percent of all sales in 2011. In certain industries, like publishing and entertainment, the leading retailers have collected over 50 percent of their revenues online that has forced the shut down of major brick and mortar stores like Borders in the US, who have failed to follow the trend.

Could this trend be witnessed in car dealerships too in the future? Yes it can, and dealerships and OEMs are already innovating.

Ford UK sells new cars through its website (http://www.fordretailonline. co.uk/) and similarly Dacia (http:// www.dacia.co.uk/) has entered the UK market primarily pushing its online sales channels with dealerships for back up.

Upcoming Shop-Click-Drive website (http://shopclickdrive.com/) is General

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AFTERMARKET MARCH 2013

Motors’ new initiative to sell cars online in association with its participating Chevrolet dealers. New car OEMs like Tesla (for Model S, X) and Fisker (for Model Atlantic) are already facilitating complete car buying process online with assistance to its customers in different geographies. Short-term success of Subaru, Fiat, Smart and Volkswagen with online auto channels like eBay, Taobao, Jindong, Alibaba and Gilt.com is expected to pave the future of possibly also using other independents platforms for pushing their products.

OEMs will choose either an evolutionary approach or a completely revolutionary, omni-channel approach.

In the evolutionary ‘Bricks and Clicks’ approach, car retailers are expected to operate both brick and mortar dealerships and online / mobile showrooms in independent silos. The key aim is to replace the salesman in the dealership store with an online system.

The delivery of the vehicle is to happen at dealerships.

However, there are two important dimensions to the new car buying process - the emotional and the physical touch - that need to be mastered to create a winning click business. In the emotional dimension customers typically need to be able to have empathy with the brand and the vehicle, and it needs to be able to infuse emotions. The physical part involves the touch and feel of the metal, the leather and the drivability, handling and steering feel of the car.

Both these dimensions can be enhanced, and not diminished, by the online channel and OEMs are developing new creative ways of digitally enhancing the emotional feel of the vehicle through simulations, augmented reality and showing how the car is born and delivered through cameras on the shop floor. For the test drive, OEMs like BMW are creating new solutions like BMW on demand. Car companies are also working with car sharing and rental companies to provide test drive experiences.

Implications One of the key macro to micro implications of this megatrend is that we will see shrinkage of dealership space by about 20 percent and it will pave way for digitalisation of the dealership stores. OEMs will have to also invest in an integrated channel strategy and IT platform. Premium automotive OEMs are taking guidance from leaders in the consumer industry especially in luxury (Burberry) and electronic retail (Apple) to understand the implications to their retail strategy.

By 2020 China and Europe will be the key markets for new car eRetailing, followed by the US. Insights by: Automotive & Transportation Practice, Frost & Sullivan

PRODUCTS

Automobile Care Cleaning Chemicals

Screen Cleaner

I

t can be used for cleaning laptops, LCD screens, cell phones and digital cameras. It features a sterile aqueous solution which is designed by a special formula. It is a clear, odourless, alcohol, ammonia and vinegar free solution. The solution can effectively remove fingerprints and grease without screen erosion or damage.

T

hese chemicals are gentle and capable of effectively removing spots and stains from the painted vehicle’s body.

The chemicals are also utilised for effectively cleaning the floors, wall panels, glasses and paint surfaces. The range of the chemicals is gentle on the car’s paints and does not hamper the shine and look of the vehicle.

Altret Performance Chemicals Gujarat Pvt Ltd Surat - Gujarat Tel: 0261-2451807 Email: info@altret.com Website: www.altret.com

Automotive Part Tracking

A

utomotive part tracking system is self-contained with patented ID Max and ID quick decoding algorithms. It is omnidirectional and can read codes presented at any angle even if there are variations in the part position. It integrates directly to the factory network with the Cognex Connect suite of supported industrial protocols which ensures that the PC is no longer required between the reader and the factory network. This provided complete traceability of the product throughout its supply chain. It reduces the overheads of many systems used in the factory and also provides ethernet connection to transfer the data directly to the factory’s server. It has expandable system capacity of 700 units/shift and provides complete traceability through supply channel.

Cognex Sensors India Pvt Ltd Pune - Maharashtra Tel: 020- 40147840, 09881466003 Fax: 020- 66280011 Email: vaggu.sunil@cognex.com Website: www.cognex.com

Rx Infotech Pvt Ltd Ahmedabad - Gujarat Tel: 1800 1200 852, Email: sales@rxinfotech.in Website: www.rxinfotech.in

Dynamic Mechanical Analyser

D

ynamic mechanical analyser offers six different deformation modes to accurately gauge materials performance.

As one piece of equipment is able to handle multiple dynamic and static measurements to characterise viscoelasticity, glass transition, softening, crystallisation, phase transformation and more, it is ideal for both academic and manufacturing labs that handle many different types of materials under tight budget and time constraints. Researchers can set the sample arm and analysis head at multiple angles based on sample nature and geometry.

Its key features include rapid cooling to as low as -190 ȚC with minimal liquid nitrogen consumption which helps improve sample throughput, reduce costs, and improve operator safety, high-end temperature range of 600 ȚC which further increases the application range and the linear variable differential transformer (LVDT) which measures changes in length over a measurement range of ± 1 mm with a mean resolution of 2 nm.

Mettler-Toledo India Private Limited Mumbai - Maharashtra Tel: 022 – 42910111 Website: www.mt.com

MARCH 2013 AFTERMARKET

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PRODUCTS

Statement about ownership and other particulars about newspaper/periodical, namely AFTERMARKET as required to be published in the first issue of every year after the last day of February.

Form IV (See Rule 8) (Press and Reg. of Books Act, 1867) 1. Place of Publication: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 2. Periodicity of Publication: Monthly 3. Printer’s Name: Mr Mohan Gajria Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 4. Publisher’s Name: Mr Lakshmi Narasimhan Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 5. Editor’s Name: Mr Bertrand D’Souza Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028 6. Names and addresses of individuals who own the newspaper & partners or shareholders holding more than 1% of the total capital: Network18 Media & Investments Limited** is the owner of the publication, namely AFTERMARKET, having its registered office at 503, 504 & 507, 5th Floor, Mercantile House, 15, K G Marg, New Delhi - 110 001.

Details of the shareholders of Network18 Media & Investments Limited who hold more than 1% of the paid up equity capital of the Company as on 28-02-2013 are given below: a. RRB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 b. RB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 c. RB Media Holdings Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 d. Watermark Infratech Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 e. Colorful Media Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 f. Adventure Marketing Private Limited, 403, Prabhat Kiran, 17, Rajendra Place, New Delhi - 110 008 g. Shinano Retail Private Limited, 4th Floor, Court House, Lokmanya Tilak Marg, Dhobitalao, Mumbai - 400 002 h. Nexg Ventures India Private Limited, C-157, Industrial Area, Phase - VII, Mohali, Punjab - 160 055 i. Arizona Global Services Private Limited, 1204, 12th Floor, Hemkunt Chambers, 89, Nehru Place, New Delhi - 110 019 j. Acacia Banyan Partners, Citibank N A, Custody Services, 3rd Floor, Trent House, G Block, Plot No. 60, BKC, Bandra (East), Mumbai - 400 051 k. Independent Media Trust (held in the name of its trustee), Empire Complex, 1st Floor, 414, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013 l. Network18 Media Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001 m. Network18 Group Senior Professional Welfare Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001 I, Lakshmi Narasimhan, hereby declare that all particulars given above are true to the best of my knowledge and belief.

Dated: 22nd February 2013 LAKSHMI NARASIMHAN Signature of the publisher ** ownership of this magazine stands transferred from Infomedia Press Limited (formerly known as Infomedia18 Limited) (hereinafter “Infomedia”) to Network18 Media & Investments Limited (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

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AFTERMARKET MARCH 2013

Power Distribution Units

P

ower distribution units integrate thermal management with intelligent power solutions. These PDUs, as a new generation of power management solutions for enterprise data centres offer a low profile design that reduces airflow disruptions, an ambient air temperature rating of 65°C and more than 160 standard configurations. PDUs provide a broad range of functionality that spans from establishing basic connections to equipment, to remote access with monitoring and switching capabilities on each individual outlet. These PDUs are also UL Listed in the US and Canada and CE marked for use in the European Union. Five models are currently available which include the basic, monitored, monitored pro, switched and switched pro PDUs. Some models include quick and easy setup for remote monitoring and switching, IP consolidation up to 20 PDUs from a single IP address and easy set-up from an interactive local display.

Chatsworth Products Inc USA Tel: 800-834-4969 Email: info@chatsworth.com Website: www.chatsworth.com

Gear Couplings

G

ear couplings are suitable for their compact design, easy installation and high torque density. Flexible couplings are an economical option for large torque and bore applications as well as an alternative for narrow space installations or high speed applications. Gear coupling features the patented double crown tooth form which results in lower tooth stresses, standard 20° pressure angle and high tensile bolts for greater strength. They are interchangeable with industry standards. Application areas of gear couplings include steel mills, primary metal plants, mine concentrators, utilities, pulp, paper mills and refineries.

Best Pulleys & Couplings Pvt Ltd Chennai, Tamil Nadu Tel: 044-25261540, 42130495 Email: sales@bestpulleys.net Website: www.bestpulleys.in

PRODUCTS

3D IC

S

econd generation all programmable 3D IC has homogeneous and heterogeneous configurations. High-growth applications include Nx100G/400G smart networks, top-of-rack data center switch and highest integration ASIC prototyping. Notable advancements include two-level 3D interconnect with industrystandard interfaces and 5 times greater die-to-die bandwidth, 1.5-2 times logic capacity, 4 times transceiver bandwidth and integrated wide memories combined with interlaken connectivity, traffic management and packet processing IP. Co-optimisation with design tools results in two times the integration through enhanced, highly scalable algorithms, intra and inter die routing capacity and auto design closure.

Xilinx Inc. U.S.A. Tel: (408) 559-7778 Fax: (408) 559-7114 Website: www.xilinx.com

MARCH 2013 AFTERMARKET

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PRODUCTS

Tyre Service Kit

T

yre service kit for trucks and buses can be used for tube type and tubeless tyres. This kit contains all the essential tools which should be available in the drivers cabin.

This kit can help maintain tyre pressure and reduce tyre loss, which is a big concern for most fleet owners. The kit contains a fully caliberated tyre pressure gauge(0-200 psi) with dual foot chuck, tyre prodder for removing foreign objects from tyre, 4 way tyre valve repair tool, cap and core tool, rigid valve extensions for ease of filling air into inside tyres, valve caps and valve cores.

Ranger Stork Ghaziabad – Uttar Pradesh Tel: 0120-4372157 Mob: 9810088341 Email: info@rangerstork.com Website: www.rangerstork.com

Conveyor System

E

Shuttle is an innovative conveyor system for pre-treatment and electrocoating application in paint shop area, which offers various merits because of its unique design. It is designed for pretreatment and dip coating processes in the automotive industry. It can be individually adapted to the product with regards to dipping curves, mode of operation or holding time in the process bath. The E Shuttle first transports the bodies through the process baths in the pre-treatment and electro-coating zones on individual trolleys. Each trolley has its own self contained controller to control the dipping curve of the transported body and monitor its holding time in the process bath. Both the dipping curve and the process time can be individually programmed for each body type and process bath. Certain bath can be skipped in the pre-treatment or EC process.

Wire-Waste Reduction System

Eisenmann India Pvt Ltd Thane – Maharashtra Tel: 022 – 25832929 Fax: 022 – 25833800 Email: info.india@eisenmann.com Website: www.eisenmann.com

U

Bearing

se of wire waste reduction system can reduce such waste to a length of 4 to 12cm, which is generally upto one metre in every new production cycle. The system can be mounted on both single-spool and multi-spool dereelers and can also be retrofitted on all ULYS Modena machines that are already installed. The computer-controlled laser cable markers are easy to operate, reliable and efficient. Another key benefit of direct UV-laser marking is a reduction in the wiring weight, which subsequently reduces the weight of the wire-equipped devices, lowering users’ energy costs. Such wire marking is gradually replacing sleeving in the aeronautics industry.

LASELEC S.A. France Tel: +33 (0) 582 950 555 Fax: +33 (0) 582 950 556 Email: info@laselec.com Website: www.laselec.com

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AFTERMARKET MARCH 2013

T

he bearing satisfies running accuracy class P4 and angular contact ball bearing standard with a phenolic cage. Two type of ball bearings are available; angular contact ball bearing and double row cylindrical roller ball bearing. The series of angular contact ball bearings are: universal matched with light preload, universal matched with medium preload and universal matched with heavy preload. Double row cylindrical roller ball bearings series are available in metric and NNU version.

Austin Engineering Company Ltd Junagadh – Gujarat Tel: 02873 - 252223, 252224 Email: sales@aecbearings.com Website: www.aec-bearings.com

PRODUCTS

Automotive Paints

Weighing Bridge

W

eighing bridge are of two types: steel and concrete. Steel weighbridge decks offer higher strength, greater reliability and faster installation than conventional systems whereas concrete weighbridge is the ideal choice when you are looking to operate in extreme corrosive environment. They feature fast economical installation, outstanding resistance to wear, excellent level of corrosion protection through shot-blasting and epoxy paint coating, factory build and calibrated with stringent quality standards, less space consumption, level with pavement, easy access to weighbridge and its components, etc.

Essae Digitronics Pvt Ltd Bengaluru - India Tel: 080 – 40834605 Fax: 080 – 40834683 Email: essae@essae.in Website: www.essaedig.com

T

he NC automotive finish is a single component, air-drying, and nitrocellulose based paint. Refinishing coating is ideal for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The NC super finish is economical single component, air-drying, nitrocellulose based paint. Refinishing is coating ideal base coat for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The paint is also good for furniture and appliances coating where fast drying is required.

Emperol Colours Mumbai - Maharashtra Tel: 022-2506 5576, 09869711706 Email: emperol@rediffmail.com Website: www.emperolcolours.tradeindia.com

Modular instruments

Automotive Exhaust Flex Pipe

A

typical automotive exhaust system runs very hot and encounters an extremely corrosive and hostile environment. In addition, the range of motion between a softly mounted engine and exhaust pipe can be dramatic, especially with very little package room. Engineering a flexible exhaust connector demands careful attention to engine and chassis dynamics to ensure life-long durability. The automotive flex pipes are engineered to ensure life-long durability. The exhaust connector provides a leakfree connection, meeting new emission standards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust system, so passengers do not experience poor NVH.

Alfa Flexitubes Bahadurgarh - Haryana Tel: 1276-268119, 01686-267175 Mob: 09811209178 Email: alfaflex1@gmail.com

N

I rugged rackmount controller and new PXI Express remote controller deliver high data streaming performance, expanding PXI platform capabilities to include PC control from off-the-shelf computing platforms. The new product offers an extremely high-performance computing combination that separates system control from the peripheral modules inside the PXI chassis. The RMC-8355 1U rugged rack-mount controller for PXI and PXI express systems features up to two high-performance quad-core Intel Xeon E5620 processors, with 2.4 GHz base clock frequency and 2.66 GHz single-core turbo frequency, making it ideal for high-performance test and measurement applications, and mission critical test and control. It has sustained throughput of 3.2 GB/s per direction and 5 m maximum cable length with rugged latching connectors.

The NI PXIe-PCIe8381 PXI Express remote controller is a high-performance MXI link featuring a x8 Gen 2 cabled PCI Express link to connect a PXI Express chassis to desktop PCs with a fully transparent, high-bandwidth link.

National Instruments India Bengaluru - Karnataka Tel: 080 - 41190000 Fax: 080 - 41190010 Email: ni.india@ni.com Website: India.ni.com

MARCH 2013 AFTERMARKET

47

PRODUCTS

Loudpeakers

T

he Revel Per forma3 loudspeakers deploy proprietary drivers throughout. It has 1-inch aluminumdome tweeters which deliver airy, extended high-frequency response to beyond 20 kHz, with superlative detail and clarity. The tweeters operate into an exclusive patent-pending acoustic lens waveguide that is precisely shaped using an entirely-new mathematical approach. These new waveguides result in an utterly seamless transition from the midrange to tweeter, greatly enhancing the sense of reality and musicality. The midrange and low-frequency drivers employ aluminium cones and sophisticated motor systems for extraordinary resolution with low distortion. The cones have integral ribs that add strength and rigidity without added mass, resulting in very low distortion for more natural vocal and instrumental reproduction. The drivers incorporate additional refinements including cast-aluminum frames and efficiently vented, high-power motor structures, to deliver the same superb sonic character over an extraordinarily wide dynamic range. The F208 and C208 also feature a tweeter level control that allows the speakers’ high-frequency balance to be fine-tuned, and a boundary control, which enables the speakers to be tailored to individual room acoustics and placement positions.

Harman International Bengaluru – Karnataka Tel: 080 - 40976808 Website: www.harman.com

Ignition Coil Connector

T

he terminals of ignition coil connector are overmoulded using a rotating mould.

It is used for latch, being part of the ignition coil assembly. The terminals are protected by potting with epoxy after plasma pre-treatment. The ignition coil supplies the

48

AFTERMARKET MARCH 2013

required electrical voltage and energy needed to ignite airfuel mixtures in the engine’s combustion chamber. It has high temperature resistance, excellent mechanical performance and wave soldering capabilities. Key processing benefits include low viscosity, fast cycle time, ability to mould in high cavitations tools, mechanical property performance at elevated temperature and wave soldering capabilities. It delivers better melt flow and mechanical properties, which allow the material to flow around sensor element and inserts for better sealing and encapsulation, improved surface quality and longer product life. In addition, the superior melt flow lessens the potential for damage to sensor elements and wires, as it reduces injection moulding cycle times and tooling wear.

DSM Engineering Plastics Netherland Tel: +31 46 477 3051, Fax: +31 46 477 3959 Email: Mirelle.Kreeft-van-der@dsm.com Website: www.dsmep.com

Corodrill

C

orodrill is a multi-application, high-performance drill that can be used across a wide range of materials.

This drill provides high capacity utilisation, flexibility and versatility. With one drill for all materials, stock holding can be reduced and greater machine flexibility is offered leading to reduced set-up time. Corodrill is made from micro-grained carbide for an excellent combination of hardness and toughness, resulting in high wear resistance and longer tool life. The coating has a special finishing treatment to reduce coefficient of friction.

The strong web design provides excellent cross-sectional strength which combined with increased flute volume, enhances chip evacuation. The point angle of 140º is ideally suited for multi-application drilling, with good centering capabilities and low thrust force design. The drill comes in a standard diameter range of 3–20 mm (0.118–0.787 inch) in drill lengths; 2–5 × drill diameter (DIN 6537 K and DIN 6537 L). Achievable hole tolerance is IT8–IT9 and is available with internal and external coolant.

Sandvik Asia Pvt Ltd Pune - Maharashtra Tel: 09764091414 Email: sudhir.malik@sandvik.com Website: www.sandvik.coromant.com/in

PRODUCTS

Brake Motor

Blasting Machine

B

M

rake motors are asynchronous threephase totally enclosed fan cooled motors.

The motor brakes in the event of a power supply failure. The braking action is always obtained through a very quick and precise stop, thereby guaranteeing a safe and prompt intervention in the event of an unforeseen power supply failure. The brake motors are particularly suitable for hoisting and traverse applications, tooling machinery, automatic and transfer machinery in textile, ceramic and packing fields and in every situation where precision and quickness in braking are required.

achine is an airless 3w continuous loop hanger type blasting machine used for cleaning of engine blocks and heads. The machine is designed using modern technology to achieve high cleaning rate of bulky volume and heavy weight item with large surface area economically. The railway wagon of approximately 1864 cubic meters volume and 30 metric tons weight having external area 82 square meters is cleaned within a half hour time. Varieties of different diameter blast wheels each powered as per requirement based on the location and blast directions is the prime selection of auto blast chamber. This parameter is most suitable and economical solution as per installation, operation and maintenance aspects. It helps in saves power, abrasive and spares.

Mgm-Varvel Power Transmission (P) Ltd Chennai, Tamil Nadu Tel: 044 - 64627008 Email: ravik@mgmvarvelindia.com Website : www.mgmvarvelindia.com

MEC Shot Blasting Equipments Pvt Ltd Jodhpur - Rajasthan Tel: 0291-2740609, 2744068 Fax: 0291-2742409 Email : mail@mecshot.com Website: www.mecshot.net

Wrench and Spanner

S

mall wrenches and spanners can replace 21 wrenches and operate 42 standard sizes in inch, metric and SAE. These wrenches and spanners automatically size any nut and bolt. The wrenches and spanners have self-adjusting rack and pinion design. Features include: slip-free grip, the harder they are turned; the tighter the grip, quick ratchet action and shockproof handles up to 100 V. The wrenches and spanners operate on rounded or stripped nuts/bolts of any standard or non-standard size.

Solsons Exports Pvt Ltd Ahmedabad - Gujarat Tel: 079-22250488, 26423515 Email: solsons@solsons.com Website: www.solsons.com

Auto Bearings

T

hese bearings are offered in all shapes and sizes. The range includes deep-groove, self-aligning, thrust, cylindrical roller, tapered roller, thrust spherical roller, clutch, needle and roller bearings.

Also offered is a comprehensive range of automotive engine parts, automotive electrical parts, automotive clutches, trailer parts, fuel injection parts, automotive brake linings, automotive brake shoes, filters, suspension parts, auto lights, mirrors, etc.

Cosmo Teck Mumbai, Maharashtra Tel: 022-26403687 Mob: 09833811406 Email: asif_fakih@yahoo.com Website: www.cosmoteck.in The information published in this section is as per the details furnished by the respective manufacturer/ distributor. It does not represent the views of

MARCH 2013 AFTERMARKET

49

LIST OF PRODUCTS & ADVERTISERS’ Products

Pg No

Products

Pg No

Products

Pg No

3D IC.......................................................... 43

Exhibition- Engineering Expo .................... 6

Parts washer................................................ 45

A/C service equipment .............................BC

Fibreglass adhesive tape ............................. 45

Power distribution unit .............................. 45

Auto bearing ............................................... 49

Filter cleaning unit ..................................... 45

Screen cleaner ............................................. 44

Automation.............................................. FIC

Gas analyser ..............................................BC

Seal ............................................................. 45

Automobile care cleaning chemical ........... 44

Gear coupling ............................................. 45

Spot welding equipment ...........................BC

Automotive Dealership Excellence Awards26

Gear head ................................................... 45

Automotive exhaust flex pipe ..................... 47

Go-jack ....................................................... 45

Automotive paint........................................ 47

Heating solution ...................................... BIC

Automotive part tracking........................... 44

Heavy duty automatic belt tensioner .......... 33

Bearing .................................................. 13,46

Heavy duty bike lift.................................... 45

Bearing housing ......................................... 45

Hydraulic press ........................................... 45

Blasting machine ........................................ 49

Ignition coil connector ............................... 48

Brake motor ................................................ 49

Instant drying and curing technology for

Weighing bridge ......................................... 47

Brake testing equipment ...........................BC

water based colour ................................... BIC

Wheel aligner ............................................BC

Collision repair system ..............................BC

Laptop trolley ............................................. 45

Wheel balancer..........................................BC

Conveyor system ........................................ 46

Loudpeaker................................................. 48

Wire-waste reduction system ..................... 46

Corodrill ..................................................... 48

Mobile sevice van ....................................... 45

Wrench and spanner .................................. 49

Dynamic mechanical analyser ................... 44

Modular instrument ................................... 47

Tool trolley ................................................. 45 Trnsmission jack ......................................... 45 Tyre changer ..............................................BC Tyre inflation equiment .............................BC Tyre service kit ........................................... 46 Waste oil disposer ...................................... 45

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details

Pg No

Automotive Dealership Excellance Awards 27

Advertiser’s Name & Contact Details

Helicord Transmissions Pvt. Ltd

T: +91-22-30034650

T: +91-44-26247915

E: adea@network18publishing.com

E: sales@helicord.in

W: www.adea.in

W: www.helicord.com

Engineering Expo

6

Litel Infrared Systems Pvt Ltd

T: +91-9819552270

T: +91-20-66300636

E: engexpo@infomedia18.in

E: sales@litelir.com

W: www.engg-expo.com

W: www.litelir.com

Fox Solutions

FIC

Pg No

33

Puja Fluid Seals Pvt Ltd

45

E: sales@pujaseals.com

BIC

Madhus Garage Eqpts T: +91-80-26660656

E: sales@foxindia.net

E: madhus@madhusindia.com

W: www.foxindia.net

W: www.madhusindia.com

35

Pg No

T: +91-20-27112016

T: +91-253-6618100

Fujifilm India Private Limited

Advertiser’s Name & Contact Details

W: www.pujaseals.com

Rohan Standox Autolack

21

T: +91-22-65803331

BC

E: sales@spraytec.net W: www.spraytec.net

State Bank Of India

9

National Engineering Industries Ltd 13

T: +91-22-42364000 W: https://sbiforsme.sbi.co.in

E: rmip@fujifilmindia.com W: www.fujifilm.in

G. L. Brothers

W: www.nbcbearings.com

37

Oil Lube Systems

T: +91-22-66047000

T: +91-129-2430786

E: info@pilotindia.com

E: marketing@oillubesystems.com

W: www.pilotindia.com FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

50

Vodafone India Limited

AFTERMARKET MARCH 2013

17

45 E: smebusiness@vodafone.com W: www.vodafone.in Not Available

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