INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET
52 Pages `50
Vol. 2 No. 5 November 2012
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No min a t io n F o rm Pg 45
Up Against
Odds
Focus:
Quick Service
Facility Visit:
Fahrenheit Automobiles
Brought to you by
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EDITORIAL Act of Fortitude INCREASING number of passenger vehicle launches across segments is making the job of automobile dealers difficult. On one hand, customers are seeking ever more sweet handshakes with the dealers; the competition among dealers of same and competing brands is getting ferocious. Dealers play a vital role in helping establish a place in the customers’ minds. A negligent dealer can dent the ascent of a brand or pull down an established brand. But it requires fortitude to sell vehicles of unknown or ‘tainted’ automobile brands as not only is one against stiff competition from the dealers of competing brands but also customers’ apprehension and lack of trust. Despite the rewards (such dealers earn a relatively higher commission compared to that paid to dealers of more ‘established’ brands), the challenges can be daunting and the path way too risky. Not only is longetivity of brand uncertain but also the support received from the manufacturers of lesser know brand can be lacking and even misguided (and turn counterproductive!). Aftermarket has sought to bring upfront the challenges and opportunities that the dealers of ‘unknown’ or lesser know automobile brands face in the marketplace. Would any dealer want to be in their shoes and why? In the current issue, we also look at the concept of quick service meted out at the authorised service stations of car manufacturers to check whether what is promised is being delivered. Growing number of car manufacturers are turning to quick service outlets to cater to customers pressed for time and it appears that the concept is here to stay. Wish you a happy reading and do send us your feedback.
Comments can be sent to am.editorial@network18publishing.com
NOVEMBER 2012 AFTERMARKET
5
NEWS
CONTENTS NEWS
10
13
10 IOC fuel pumps to retail Steelbird helmets 12 Customer demand faster turnaround: JD Power survey 14
13 Toyota launches three new outlets of ‘Toyota U Trust’ 14 Munjal Showa enhances capacity for shock absorbers
COVER STORY
26
22 Up Against Odds Lack of branding & marketing initiatives impedes dealers of new & less established auto brands. Can they survive the coming onslaught of competition?
Up Against
22
Odds
FOCUS 26 Quick service is emerging as an exciting proposition for vehicle owners with promise of fast turnaround
F INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET
17
30 52 Pages `50
Vol. 2 No. 5 November 2012
Scan this code on your smart phone to visit www.afmonline.in
Nomination Form
Pg 45
Up Against
Odds
Focus:
Quick Service
Facility Visit:
Fahrenheit Automobiles
Brought to you by
SPECIAL REPORT 17 Rising living standards and mobility is leading to demand for caravans in India
FACILITY VISIT
Auto Monitor
Cover Illustration: Chaitanya Surpur
30 Fahrenheit Automobiles has transformed from financing cars to selling them. Can it maintain its growth momentum?
Cover Design: Mahesh Talkar
NOVEMBER 2012 AFTERMARKET
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NOVEMBER 2012 AFTERMARKET
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NEWS
Indian Oil Corporation fuel pumps to retail
Steelbird helmets
New Ventures The organised and branded helmet industry in India is facing tough times as it constitutes only 15 percent of the total market share, the helmet maker wants to rely on volume and diversification for survival. With this strategy, it is coming up with two hundred Rider Shops that will sell a complete range of
“Out of the 21,000 outlets, even if we start selling from only 10 percent, and each sells one per day, we’ll be able to sell 2,000 helmets per month from just IOC” Rajeev Kapur
Nabeel A Khan & Jagdev Kalsi
STEELBIRD Hi Tech India Ltd, a helmet manufacturer, has tied up with Indian Oil Corporation to sell its helmets across the network of IOCL fuel pumps. Under this arrangement, IOCL outlets get exclusive rights to display and sell Steelbird helmets at its pumps. The tieup will allow Steelbird to access 21,000 IOC fuel pumps throughout India, however the decision to sell helmets will be at the sole discretion of the petrol pump owners. Steelbird HTIL aims to cover at least 10 percent of the IOCL network in the next two years. It estimates to sell at least one helmet per day per fuel pump. The same would allow Steelbird to sell at least 2,000 helmets per day. Steelbird will offer its three models- two entry level helmets
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AFTERMARKET NOVEMBER 2012
priced at around `780 and `820 while third one is meant for women riders. It will be looking at a business in excess of `15 lakh per day in two years from now. Since the launch of the programme around 300 IOCL outlets are selling these helmets. These outlets are located in Ghaziabad, Noida and Uttarakhand. It hopes to add another 1,300 outlets in the next three months. MD, Steelbird, HTIL, Rajeev Kapur said, “From some petrol pumps, we have started receiving repeat orders. It depends upon petrol pump owners as to how much they are interested to sell. Out of the 21,000 outlets, even if we start selling from only 10 percent, and each sells one per day, we’ll be able to sell 2,000 helmets per month from just IOC.”
riders’ accessories produced in-house by the company. “We have planned for two hundred retail outlets. One Rider Shop is ready in Karol Bagh. These shops will have everything that a rider requires such as gloves, jackets, boots, glasses and gadgets,” said Rajeev Kapur. It has recently set up a factory in Noida where all these accessories will be manufactured. The company has also started to focus more on India as it sees helmet exports falling in recent months. Steelbird had spent Rs three crore per annum on its R&D and initiated customisations for its helmet as well. While it has not yet received any orders for the same, it remains hopeful as it sees the aspiration levels rising and changing trends. While the company is looking forward for more ventures with OEMs, it is reluctant to supply helmets to luxury motorcycle manufacturers (or their dealers) owing to low volumes and high input costs. The company however manufactures carbon fibre helmets priced at `13,000.
NEWS
Customers demand faster turnaround: JD Power survey VEHICLE owners in India increasingly seek speed and convenience when having their vehicle serviced, according to the recent JD Power Asia PaciďŹ c 2012 India Customer Service Index (CSI) Study SM. The study measures satisfaction among vehicle owners who visit an authorised dealership service centre for maintenance or repair work between the ďŹ rst 12 to 24 months of vehicle ownership. The study measures overall satisfaction in ďŹ ve factors: service quality, vehicle pick-up, service advisor, service facility, and service initiation. Overall customer satisfaction is measured on a 1,000-point scale, with a higher score indicating higher satisfaction. The study ďŹ nds that vehicle owners increasingly consider faster turnaround in service, door-step service and alternate transportation arrangements post vehicle drop-o as essential to satisfaction. Satisfaction is signiďŹ cantly higher among vehicle owners whose dealership provides an alternate form of transportation while their vehicle is being serviced than among those who do not receive this service. During the past three years, the gap in satisfaction between these two groups of customers has increased by 41 points. The expectation for this service
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AFTERMARKET NOVEMBER 2012
continues to outpace the delivery of it from dealerships by nearly 29 percent. Door-step service for vehicle owners also contributes to higher satisfaction scores. Overall satisfaction is 43 points higher among owners whose vehicle is picked up from and dropped o at their home or work by the dealership than among those who take their vehicle to the dealership service centre themselves. “Vehicle owners view the service process as an essential errand that needs to be completed,â€? said Executive Director, JD Power Asia PaciďŹ c, Mohit Arora. “With increasing stress of the daily commute, time commitments and other complexities in their daily life, owners highly appreciate the actions that dealers take to mitigate the eort required for service.â€? The study also ďŹ nds that during the past three years, there has been a signiďŹ cant reduction in the cost of maintaining and repairing vehicles, which correlates to the improvement in the overall quality of vehicles being produced. In 2012, vehicle owners have experienced signiďŹ cantly fewer problems, compared with 2010. This year, 10 percent of owners have experienced a problem with their petrol-fuelled vehicle during the initial 12 to 24 months of ownership, down from 17 percent
in 2010. Similarly, the percentage of owners who have experienced a problem with their diesel-powered vehicle has declined to 14 percent in 2012 from 24 percent in 2010. Overall customer satisfaction with the dealership service experience has increased by 10 points from 2011 to 834 in 2012, demonstrating that operational improvements continue to remain a focus for the industry. Satisfaction has improved in all ďŹ ve factors, with the largest increase in the service quality factor. “While reduction in the number of problems experienced during ownership has contributed to the reduction in the cost of vehicle maintenance and repairs for owners, the overall cost of running vehicles has gone up,â€? said Arora. “Fuel price increases are the primary reason for the rising costs, especially for petrol models, for which a 13 percent reduction in the cost of maintenance has been oset by a 31 percent increase in the cost spent on fuel between 2010 and 2012.â€? Vehicle owners who are satisďŹ ed with dealer service tend to have higher levels of advocacy and loyalty to the dealership and the brand. Among owners who are highly satisďŹ ed with their service experience at the dealership (service satisfaction scores averaging 930 and above), 93 percent indicate they “deďŹ nitely wouldâ€? revisit their service dealer for post-warranty service. In contrast, only 38 percent of less-satisďŹ ed owners (service satisfaction scores averaging 768 and below) say the same. Similarly, 85 percent of highly satisďŹ ed owners indicate they “deďŹ nitely wouldâ€? purchase their next vehicle from the service dealer, compared with just 31 percent of those who are less satisďŹ ed. The 2012 India Customer Service Index Study is based on evaluations from 7,594 vehicle owners. The study was ďŹ elded from May to August 2012 and includes owners who purchased their vehicle between May 2010 and August 2011. „
NEWS
Toyota Kirloskar Motors launches three new outlets of ‘Toyota U Trust’ TOYOTA KIRLOSKAR MOTORS (TKM) has launched three new outlets of 'Toyota U Trust' at Navi Mumbai, Rajmundry and Guntur. This expansion increases the current number of 'Toyota U Trust' outlets to 26. It aims to expand to 35 key cities by March 2013.The Navi Mumbai outlet is an independent facility while the other two used car outlets are operational as integrated showrooms. Currently, the ‘Toyota U Trust’ outlets are selling around 200 units of only Toyota used cars and a total of around 650 cars (including Toyota & non Toyota) per month. At the 'Toyota U Trust' outlets, customers can exchange their current cars of any make and model for a brand new Toyota vehicle. The outlets also cater to customers’ needs for exchanging their car in lieu of a pre
Toyota vehicles purchased from the U Trust outlets are eligible to get certification enabling them to avail a warranty up to one year/15,000 km (whichever occurs earlier). Additionally, the customers can avail of three free services (with labour charges waived off) at Toyota dealerships
owned & competitively priced Toyota car. The 'Toyota U Trust' outlets also assist customers in making a purchase by offering value added services like finance options. “The used car business is a part of our value added services offered to our customers. The used car market is growing at a rapid pace and plays an important part in attracting new customers. We aim to provide our customers a Toyota experience and treat them at par with the new customers. Be it a new car or a used car, we want the ownership experience Sandeep Singh, Deputy Managing Director, TKM of a customer to be a Toyota experience, said the Deputy is not looking at market share. Their Managing Director, Marketing, TKM, aim to let prospective buyers enjoy the Toyota experience through their ore Sandeep Singh. TKM had launched its used car owned outlets. Toyota vehicles purchased from operation in 2007 with the brand ‘Toyota U Trust’. TKM is currently the U Trust outlets are eligible to get focusing on expanding their used car certification enabling them to avail a outlets with the existing dealer facilities. warranty up to one year/15,000 km The dealer partners of ‘Toyota U Trust’ (whichever occurs earlier). Additionally, get to decide whether to rent, lease or the customers can avail of three free the facilities. Currently in a nascent services (with labour charges waived stage of operations, ‘Toyota U Trust’ off ) at Toyota dealerships.
NOVEMBER 2012 AFTERMARKET
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NEWS
Munjal Showa enhances capacity for shock absorbers to the growing requirements in the aftermarket and OEM segment. The shock absorber manufacturer hopes to reach a turnover of `2,000 to `2,500 crore in the next five years. The revenue of Mujal Showa in FY12 was around `1,400 crore. Apart from new plants, the company is also looking to expand the capacity of existing facilities. The Gurgaon-based company hopes to get sustained business growth as customers including Honda and Hero MotoCorp continue to perform well in terms of the two-wheeler sales. “At present, Hero MotoCorp has declared that Yogesh Munjal, Managing Director, Munjal Showa they'll start the Neemrana plant in the first quarter of FY14 and Nabeel A Khan & Jagdev Kalsi in Gujarat by the second quarter 2014 MUNJAL SHOWA is looking to so we'll also have our plant by then. In set up its new plant in Gujarat by the Gujarat, we will invest more than `100 second quarter of the next fiscal with an crore. Neemrana isn't finalised, if we'll investment of around `100 crore to cater have a plant there, we'll only have the assembly line. So that will hardly be around ` five crore investment,” said “In Gujarat, we will Managing Director, Munjal Showa, invest more than `100 Yogesh Munjal. crore. Neemrana isn’t In the four wheeler segment, the finalised, if we’ll have company has also bagged some new customers. Nissan Motors is one of the a plant there, we’ll only new customers it is hoping to have on its have the assembly line” rosters. Yet the company is finding it a Yogesh Munjal, Managing bit tough to tap the opportunity because Director, Munjal Showa of the cost structure. “We are in collaboration with Showa
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AFTERMARKET NOVEMBER 2012
Japan and have to pay royalty. We have to get some components. So we are slightly expensive than other competitors,” Munjal said. The company also passes on three percent of sales royalty apart from 26 percent share in the company and in return it gets design, development and testing assistance from its Japanese collaborator. Munjal is planning to improve its R&D in India to reduce dependability on its collaborator. “We'll start testing but it'll take time and investment. Present profit percent doesn't allow us to immediately ramp up R&D but we are adding testing equipments periodically. Earlier we were 100 percent dependent for testing also. But now we are doing 60 percent testing in-house, “ he added. The increasing cost of raw material and inflation, the profit margin has trimmed substantially. In the last two years, it has improved its productivity by around five percent and reduced cost between 1-1.5 percent. “Wherever we get customer complaints we do 'Poka Yoke'. Earlier we were rejecting pieces at some process and getting some rejection from customer too. After Poka Yoke we are not getting any rejections on our level in that process. We are also not getting any rejections from market,” Munjal explained. The other major step that the company took was in-house manufacturing of key machinery and some lean ones, which occupy lesser space. The company has so far re-designed and developed over 150 machines. This has led to savings on space, electricity and manpower. It hopes to maintain a growth of 15 percent in the coming year five years.
NEWS
Bosch automotive aftermarkets launched over 100 service outlets in North India Our Bureau
BOSCH Automotive Aftermarket has launched over 100 service centres in North India across Delhi, Punjab, Haryana, Uttar Pradesh and Rajasthan. In New Delhi, ten outlets were inaugurated, while 43 service outlets were launched across Punjab, Chandigarh and Panchkula. The company launched around 47 outlets in Uttar Pradesh. The service centres will service multi brand automobiles ranging from two wheelers to commercial vehicles. The service outlets inaugurated include BCS (Bosch Car Service – for in-depth diagnosis and consequent repair & service of passenger cars), ECS (Express Car Service - regular & quick car service needs of a customer), EBS (Express Bike Service – for two wheelers), BDS (Bosch Diesel Service – for heavy and medium commercial vehicles) and EM (Electronic Module – for auto electrical repair and maintenance).The Bosch service centres are equipped with the state of the art infrastructure are capable of catering to the needs of the entire automotive spectrum. “We are extremely bullish on the growth of our business and believe that service as a category has a lot of potential which we can leverage and are hence robustly expanding our network. Through our aggressive expansion plan we wish to fill the vacuum in the automotive service space & hope to continue the momentum in future too.” said Vice-
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Bosch has amongst the largest service network in technical unit repair (fuel injection systems and auto electrical units) and car service space President (automotive aftermarket), Bosch Ltd, S Muralidharan. Bosch expects the service outlets to provide service option beyond the warranty period of the vehicle. Bosch in India is amongst the largest service network in technical unit repair (fuel injection systems and auto electrical units) and car service space. In addition to over 2,000 workshops, EBS is a recent foray by Bosch into the two wheeler segment service space. The company through its strategy of offering a range of genuine vehicle spares, vehicle diagnostics and workshop concept and training is looking to offer comprehensive solutions pertaining to automotive systems and vehicle repair. Bosch has 16 training centres country wide where the workshops have easy access to the latest technology know how. The company is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, it also has its largest development centre, outside
Clear Advantage Wiper Blade
Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through six companies- Bosch Ltd, Bosch Chassis Systems India Ltd, Bosch Rexroth India Ltd, Robert Bosch Engineering and Business Solutions Ltd, Bosch Automotive Electronics India Pvt Ltd, Bosch Electrical Drives India Pvt Ltd. It employs over 25,000 associates in India and generated consolidated revenue of over `1,300 crore in 2011.
SPECIAL REPORT
Get Mobile Rising living standards and mobility is leading to demand for caravans in India
Nabeel A Khan
WITH rising aspirations and upcoming general elections, the Indian caravan market is heating up. At least two companies have introduced caravans in the recent months and hope to sell at least 700 to 800 units a year, a sizeable number for a hitherto non existent market until recently. Paracoat Products Ltd (PCP), a component manufacturer, is bringing in a fully designed, low cost caravan christened ‘PCP Terra’. The company has signed a technical agreement with a Japanese caravan maker –Vantech, which
sells caravans in Japan under the ‘Terra’ brand and Thailand’s Siam Motorhome Co Ltd. The company has developed the vehicle on Mahindra Genio platform and will be priced around `30 lakh. It will introduce another vehicle on Force Motor’s Traveller platform. The complete kit of the vehicle will be imported from Thailand and assembled at Manesar near New Delhi. PCP Terra can accommodate seven persons (including driver) and is equipped with air conditioner, heater, microwave, shelfs for shoes, jackets, and
clothes. For entertainment, it is also equipped with TV, radio, DVD, and MP3 player. The vehicle comes with fuel supply system and other back- up accessories. Caravans are popular in the developed nations as comfort option on wheels.
NOVEMBER 2012 AFTERMARKET
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SPECIAL REPORT
The company has designed the product taking into account the requirement of politicians and to attract them as potential customers. It contains satellite TV, faction, meeting room set like living room (convertible to bed for two people), a kitchen, bathroom, refrigerator and also a shower. “Our most important and potential customers would be political parties and the politicians looking at the 2014 election. If we look at the general requirement of a politician during elections, a big politician goes on an election campaign in Uttar Pradesh, he would land in Lucknow but he will have to travel hundreds of kilometres in the small towns, villages to address the rallies. And again in the evening, he returns to catch the flight back,” said Director PCP, Rajesh Poddar to Aftermarket. Currently these segment, use an SUV, which may not meet all the requirements of comfort and convenience. As opposed to an SUV, the caravans have been designed in a way that they provide a meeting room arranged like living room. The company claims that the wiring and electronics fitments and modifications have been done on the wagon side thus keeping after sales OEM warranty intact.
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AFTERMARKET NOVEMBER 2012
PCP is targeting a broad base of customers but the first target would be the political parties, fleet owners, film and television stars. “These people want their own vanity vans but cannot own one as these are customised and expensive, currently in-vogue in the film industry. We will offer an affordable solution. We will provide the solution to those who want to have it for around `25 lakh to `30 lakh, which the high end vehicle modifier and designer cannot provide,” Poddar added. “Everyone cannot have the capacity to park a big vehicle like bus safely so the smaller size of vehicle is an obvious option which can be parked inside building too. The PCP group is talking to the Kolkata, and Andhra Pradesh Film Industry,” he added. The company hopes to sell around 90 cars in the first year of business. SIAM and other automotive industry bodies are in talks with ARAI to come up with the specifications for caravans. Mumbai-based Basecamp has forayed into auto homes segment with the launch of two variants of caravans (as attachments) priced between `16 and `22 lakh. Basecamp mainly sells international brands including Victorinox, Maglite and Wenger, through its 15 stores in
Rajesh Poddar, Director, Business Development, Paracoat Products
the country, hopes to sell around 600 caravans in the first year. “We hope that we will be able to sell 600 units in the first year,” said Managing Director, Basecamp, Anish Goel. The company has signed an agreement with a German company- Hymer and Dethleffs to launch two variants - Hymer Sporting 465 and Dethleffs New Line 410 TK, priced at `22 lakh and `16 lakh, excluding taxes, respectively. These would be imported from Germany and later the company might look at manufacturing them in India to keep the costs low. The company hopes to earn around `100 crore from this business in one year while the company has already invested around `10 crore towards setting up of sales related infrastructure. The company would require between 45 to 90 days for delivering the caravan. Basecamp has tied up with Bharat Petroleum Corporation Ltd (BPCL) and Haryana Tourism Corporation to promote the caravan segment. It is targeting the infrastructure industry apart from tourism as its main customer segment. “Officials in the infrastructure related companies will like to have these vehicles because sometime they have to visit a site in the outskirts where they can utilize this,” Goel added.
COVER STORY
Up Against
Odds
Lack of branding & marketing initiatives impedes dealers of new & less established auto brands. Can they survive the coming onslaught of competition?
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AFTERMARKET NOVEMBER 2012
COVER STORY
Pradeb Biswas
THE RIO was an early entrant in the compact SUV segment in India. After it failed to garner positive response, Premier sought to infuse a fresh lease of life with a new variant powered by the popular 1.3 litre multijet diesel engine from Fiat early this year. But sales have continued to languish as the Rio jostles for attention with the likes of Mahindra Quanto and Maruti’s Ertiga hogging the attention and customer mind space. Getting customers to walk into the showroom and trust the brand continues to be a challenging task for Premier dealers. What are the odds of selling a brand like the Rio for an automobile dealer? Premier dealers point out that had the company invested in brand awareness, it would give them a key USP for attracting more buyers. Relatively low brand awareness among prospective buyers could make the job of selling cars difficult for dealers of less recognised brands. Manufacturers’ support is the need of the hour. Selling a Rio, a Hyosung or even a Force One can throw up unique
challenges for any automobile dealer. Some of the dealers that Aftermarket spoke to claimed that manufacturers need to increase their brand awareness among prospective buyers in order to compete with more established brands. Though the dealers agree that substantial budgets required for such brand building initiatives could be a difficult proposition for some OEMs considering their volumes and market share, low cost awareness initiatives like road shows, organising group rides, shopping mall displays, promotional contests on radio and social media activities could go a long way in achieving this objective. Speaking about the vehicle buyers preference towards established brands, Executive Director, JD Power Asia Pacific, Singapore, Mohit Arora said “There are many inhibitions when it comes to buying a car as it is one of the single most expensive items that one will buy in the lifetime. As such, buyers tend to be risk averse and go with a brand that has been tried and tested. When it comes to buying a recently launched
“Buyers tend to be risk averse and go with a brand that has been tried and tested. When it comes to buying a recently launched brand, there will be apprehensions about the adequacy of service support and also of the resale value” - Mohit Arora of JD Power brand, there will be apprehensions about the adequacy of service support and also of the resale value.” Asked about dealers expressing concern regarding the current branding initiatives of automobile manufacturers, the Director General, SIAM, Vishnu Mathur, said “customers will buy vehicles which are seen in numbers on the road. But on the other hand new vehicle launches are also being received well by prospective buyers. Thousands of vehicles are getting booked without deliveries even having started.” He declined to comment on the branding initiatives being undertaken by individual manufacturers. “Different companies have different marketing plans. In the end it is up to them to decide,” he said. A Hyosung dealer pointed out that a majority of first time buyers in the entry level sports bike segment are not completely informed of the choices available in the market. It is relatively easier to turnaround such prospective buyers who come making enquires. Moreover, most of the current crop of customers are not aware of the past after-sales debacle of Hyosung and Kinetic motors.
NOVEMBER 2012 AFTERMARKET
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COVER STORY
Vishnu Mathur, DG, SIAM
“Majority of prospective Hyosung buyers are not aware about its entire model line-up. A more proactive involvement from the manufacturer towards marketing and advertising will pay better dividends and increase brand awareness. Even low budget branding initiatives like a celebrity endorsement or forming a ‘Hyosung bikers club’ will really add up to the brand image and value,” elaborated Sales Manager, Ronit Motors Pvt Ltd, Uzair Ansari. He added that the new tie up with DSK Motors to push sales may bear results as it provides much needed credibility. With DSK Motors in-charge of marketing, selling and assembling the motorcycles in India, could instil confidence among dealers and potential customers. But dealers are also worried that if the prospective buyers are ill-informed of these factors, it will not produce any favourable outcome. Rio dealers point out, on the condition of anonymity, that they are aware that the manufacturer’s brand value is a hurdle that could affect sales. They suggest that the company can learn from the branding campaigns undertaken by Mahindra & Mahindra for its Quanto launch. Dealers are concerned that the manufacturer has lagged behind in digital and social
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AFTERMARKET NOVEMBER 2012
media branding initiatives. The major challenge according to them will be to sustain the current level of sales in the coming months. This will be difficult unless Premier introduces branding activities to build a brand connect with existing and prospective buyers. The Rio dealers are content with Premier’s current media plan with increased number of newspaper advertisements of its Rio SUV along with its hoardings across multiple locations. The Premier dealerships consider this move to be a step in the right direction as this will help the Rio brand receive more attention. Force Motors’ dealers are relying on the company reputation in the utility vehicle segment to convert prospective buyers into customers. Dealers say they are aware of the challenges involved in selling units of the Force One considering its limited brand awareness and product knowledge among buyers. They agree that established brands like the Tata Motors and Mahindra are more popular among buyers in the SUV segment owing to a loyal customer base. Some of the Force One dealers have expressed reservations about
Given the current fuel price differential, dealers of established brands (like Honda) do not have it easy and have to manage with only petrol vehicles in a market favouring diesel vehicles the company’s reliance on “word-ofmouth marketing strategy” in helping the dealers achieve higher sales. One particular Force One dealer that Aftermarket spoke to was of the view that good customer relations will serve the brand much better than money spent on marketing or advertising. According to him, 50 percent of car sales happen owing to purchase recommendations from satisfied customers. According to another dealer, the company should instead market the technical capabilities and the array of features that the Force One comes equipped with. Dealers say that they can lure prospective customers only to a certain extent as the costs involved are huge.
COVER STORY
Honda’s established brand image & value easily manages to attract buyers without requiring much effort from their side When asked about motivation for selling vehicles with low brand awareness, the dealerships said that they have an established market player to look up to. Moreover, given the current fuel price differential, that dealers of established brands (like Honda) do not have it easy and some manage with only petrol vehicles in a market favouring diesel vehicles. These dealers point out that if a Honda dealer is able to convince buyers towards purchasing petrol engine cars considering the significantly lower price of diesel, then they too can convince buyers in favour of a lesser established automobile brand. “Honda customers have always been satisfied with the ownership experience from the start. There are no customer complaints in terms of quality. Honda cars will always continue to remain a preferred choice for potential customers owing to the high brand value, high resale value, low maintenance cost and
an overall low cost of ownership,” said General Manager – Sales, Hallmark Honda, Pradeep Samant. He further added that when a product develops a reputation in the market as a quality offering, potential buyers automatically queue up. Honda’s established brand image & value easily manages to attract buyers without requiring much effort from their side. Asked about how dealerships can help manufacturers in brand promotions, JD Power’s Arora said, “Dealers can
utilize their personal reputation and contact in the area where their sales or service outlets are located. However, having said that, increasingly, with significantly growing clutter of new models, any new launch needs to be supported with a large marketing budget to create awareness.” He added that JD Power’s research indicates that the dealers are least satisfied with the support they receive from manufacturers in sales and marketing. It is estimated that marketing and advertising costs frequently account for as much as 25 percent of the total cost to produce, transport and sell a vehicle. Because of this hefty sum, manufacturers are unwilling to come up with this substantial investment for marketing a new brand that has not been tried and tested in the market,” he added. Dealers of less recognised brands are hopeful that with manufacturers launching more branding activities, it will generate more brand awareness and easy recall among the target audience thereby creating a favourable situation for the dealers towards luring prospective buyers into making a purchase.
NOVEMBER 2012 AFTERMARKET
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TECHNOLOGY
Safety glass – cut to any shape A new technique developed by researchers at Fraunhofer Institute for Mechanics of Materials and Hegla makes it possible to apply any cutting technique to safety glass SHOCK-RESISTANCE is the great benefit of safety glass. However, the cut of the glass pane can make this difficult: With conventional processes, only straight cuts are possible. Yet a newlydeveloped method makes it possible to apply any cutting technique. If an object slams into the glass façade of a high-rise building, the glass must not shatter and fall down, because it could harm pedestrians below. In addition, the window panes must hold if a person were to fall against it from the inside. Architects and builders therefore must use something stronger than laminated safety glass on the façades of high rise buildings. The same applies to the windshields on cars. Safety glass prevents passengers in an accident from getting
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AFTERMARKET NOVEMBER 2012
hurt by glass shards. And shop windows made of safety glass are expected to reliably safeguard the displayed goods from thieves. The principle behind this glass: a tearproof film is inserted between two panes of glass, thus making the glass shock resistant. If glass fragments arise, they stay attached to the film. Safety glass panes are produced in panels measuring 6 x 3.20 meters, which are subsequently cut-to-size as required. Since the inserted film is tear-proof, the glass pane cannot simply be cut apart. First, both glass panes encasing the film are carved and fractured. Then, the break line is heated with an infrared heating element. The heat softens the film, and the halves are forcibly pulled apart until a knife can be guided through
the gap. But this method has a drawback: It only allows for straight-line cuts. If architects want extravagantly shaped windows, like round ones, the standard practice is for the safety glass panes to be carved and detached by hand. However, the resulting gap is too small to allow enough space for a knife, which could also inadvertently sever the film. To widen the gap, and ultimately to be able to cut the desired form, the film is softened with heat by applying alcohol and setting it alight. A new method will soon be able to circumvent this dangerous procedure. Researchers at the Fraunhofer Institute for Mechanics of Materials IWM in Freiburg, working jointly with Hegla, have engineered a new process. “We cut the interior film before the glass is scored and broken apart,” explains Tobias Rist, scientist at Fraunhofer IWM. “We use a laser beam that can be guided over the pane as desired. This is why we are also able to cut unusual geometries.” The laser beam penetrates the glass and releases its energy primarily in the film. The film gets hot enough for it to melt and vaporize. With this method a channel is produced in the film, and the film is separated locally. When the film is “cut,” the glass is carved and fractured parallel to the resulting film channel. “The process can be readily automated and applied on an industrial scale,” says Rist. Researchers exhibited safety glass that features an undulating dividing line at the Glasstec trade fair this October at Düsseldorf. The laser process is operationally ready; Hegla will integrate it into a new laminated safety-glass pattern cutting system, and optimise it for industrial use. Hegla has already been granted a German and a European patent for the process of carving contours. The researchers are now working on another step that will make the process even faster, thereby increasing clock speed. (Courtesy: Fraunhofer Institute)
FOCUS
On Tap Quick service emerging as exciting proposition for vehicle owners with promise of fast turnaround Pradeb Biswas
FORD India stepped into the quick service arena with the recent launch of its express service centre in Yeshwantpur, Bangalore, joining the growing list of car manufacturers offering the option to their customers. Toyota, Maruti Suzuki and Chevrolet already offer quick service option to their customers and the service does not come at any premium for faster turnaround.
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AFTERMARKET NOVEMBER 2012
The American manufacturers’ Metro Ford Quick Lane centre will offer basic services like repair or replacement of brake, exhaust & suspension systems, scheduled maintenance like oil & filter changes, light repairs like tune-ups, wheel alignments and tyre changes. It is aimed at Ford vehicle owners who are short on time. For all major repair and maintenance work, Ford vehicle owners
have to rely on the regular service centres. The centre has the capacity to complete a series of about 18 jobs including routine service that would take less than or around two hours. The Quick Lane service centre will be operational six days a week including Saturday for extended hours. The centre spans over 10,000 sq ft and has seven car bays enabling it to service up to 40 cars in a day. Ford’s Quick Lane centres in the US and Europe currently service vehicles of all makes but the Quick Lane Service concept in India will be limited to only to Ford vehicles. Asked about the difference between Ford’s Quick Lane and similar services offered by other manufacturers, Vice President – Customer Service, Ford India, PK Umashankar said, “what competition is offering is only express service. We are
FOCUS
John Cooper, ([HFXWLYH 'LUHFWRU &XVWRPHU 6HUYLFH 2SHUDWLRQ $VLD 3DFLĂ€F DQG $IULFD )RUG the people who repair their cars. There is also a Digiboard which displays the services available and the prices for the same. This is about quick, transparent, value added service. There is no dierence in price. The prices are same price for ‘Quick Lane’ and regular service. Customers will not be charged a premium for Quick Lane service.
Ford India has plans to launch eight new products by mid decade in India. Has the Quick Lane service been introduced in India to align Ford’s global quick lane service strategy along with its upcoming global model launch strategy? What we have clearly indentiďŹ ed in all markets, all regions, is that we need a quick quality service and some of that will be within the dealerships and some of that will be Quick Lane which is outside of that. So it is very consistent with what we do in the US. In Europe, we have some Markets with high tech equipment capabilities, so its not like we can have Quick Lane everywhere, we believe typically in growing markets like India & China which are important.
Why did you choose India for launching the First Quick Lane Service in Asia PaciďŹ c and Africa? What are your future plans considering the current market conditions? Oering a low cost of ownership, value, convenience to our customers will be a big part of what we do going forward. Quick Lane is an important part of our Service portfolio and the key is the choice. Some of our customers would like to get a quick car service and also be able to see what work is being done. People can watch their cars being serviced. Allowing our customers to experience the elements of transparency and convenience are important. Quick Lane is needed to oer a dierent service experience. The ‘copy and paste’ template will not work for India. What we do in India will be dierent to the UK & Europe. Any market will see rapid growth and shrinkage. The opportunity for Ford in India is huge. We will be launching new age vehicles coming forward.
What is the dierence between the Quick Lane service and a regular service for a Ford car owner? Quick Lane Service roughly comprises of a series of about 18 jobs including routine service that would take less than two hours to get done and it serves extended hours from 7 am to 7 pm for now. It also gives vehicle owners the ability to interact with
Are you convinced that Indian market needs a concept like the Quick Lane service? Any dierent strategy for accessories and aftermarket? Yes, we believe there is a big opportunity. We need to make sure that our accessories are available everywhere. So what we are looking at now is basically doing research into what are the accessories that the Indian consumers
want most, the price that that are ready or can aord to pay. Subsequently, we develop them and not the other way round, which we have done historically at times- like taking accessories from other markets and regions and get them to India. We recognize that we need to have the customer at the heart of the accessory position and we are doing that now. So we are investing quite a lot in terms of resources and people on the accessories business. Are accessories, merchandise and tyres common to all Quick Lane service outlets across Europe and the US or are these limited to India? We will have quick service operations everywhere, merchandising and accessories everywhere. But they may need a dierent solution, for example, an extreme one. In Austria, 70-80 percent of customers still come back to the franchise dealer instead of the independent competition for a tyre solution within the dealership. As opposed to say the US or the Uk with an ultra competetive market, you will need a speciďŹ c type of ‘Quick Lane’ service. So it varies but we want all dealers to sell tyres, merchandise, and accessories and we want all dealers to operate at least some value added services. Customers can now see their cars being worked upon when they bring it in for service. Are you planning to incorporate this concept into your after sales marketing strategy? In principle, yes. Quick Lane is built around the concept of transparency and I also believe that even in the main dealerships going forward, say in 15 years time, it will be the norm that when you car is being serviced you will be able to see what work is going on and how it is being worked upon.
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27
FOCUS
Dealers point out that the express service concept is more popular in the self drive segment. Customers prefer to arrive at the service centre in the morning, usually by nine am, and wait while their the first to offer transparency by letting the customers see what is happening to their vehicles.” The Ford vehicle owners can also interact with the mechanics working on their car during the service. “Time is a very important factor for customers. These customers want to manage the vehicle on their own. They would like to get their car in for service and also see it getting serviced. We value the transparency element that these customers seek, the trust that they have in us and their time. This Quick Lane facility will be a pilot site for tyre sales. There will also be separate display zones for merchandise,” he added. Aftermarket spoke to a few Toyota and Maruti service centres in few cities across the country to get a perspective on the quick service business. “Newer service centres are being designed in such a way that customers can see their vehicles being worked upon from the waiting bay. The customers are allowed to interact with the technicians while their vehicles get serviced. Our express service mainly caters to free servicing customers
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AFTERMARKET NOVEMBER 2012
and can be completed in less than two hours. Maruti Suzuki insists on getting more express service done so that the customer is benefitted more,” said the Works Manager,Maruti Suzuki’s Vitesse service centre, Colin Pereira. The centre located at Prabhadevi in Mumbai gets around 18 vehicles on any average day. “Toyota Express Maintenance gives owners the flexibility of dropping in without prior appointment. But, a prior appointment allows us to check up on the vehicle’s service history, arrange the required parts, and meet the delivery time as per the committed schedule. We give preference to servicing the vehicles of customers who wait in the lounge area over customers who drop off the vehicle and come back later to collect it. There are separate service bays for vehicles that come in for express maintenance," said Assistant Manager Service, Wasan Toyota, Imran Shaikh. The centre located in Deonar, Chembur caters to around 35 express services on a daily basis. The dealerships say that the quick service concept helps them in reducing vehicle backlog, owing to the lowered turnaround time of vehicles thereby allowing dealerships to service more vehicles on a daily basis. Dealers point out that the express service concept is more popular in the self drive segment. Customers prefer to arrive at the service centre in the morning, usually by nine am, and wait while their vehicles get serviced quickly. The short duration of the service enables them to resume their office duties by late morning. The dealerships claim that they get maximum requests for quick servicing on weekdays. “If you want heavy repairs, it is not there. There is no difference in price and it is the same for Quick Lane and Regular service. From Ford’s point of view it is no coincidence that the first Quick Lane in Asia Pacific is in India. Bangalore is a critical market for us. The cost of ownership, value, convenience will be a
big part of what we do going forward,” said Executive Director, Customer Service Operation, Asia Pacific and Africa, Ford Motor Company, John Cooper. Asked about Ford India’s expansion plan for Quick Lane service centres, “Quick Lane format will be a significant part of our dealer expansion. As of now, we are not looking at any particular city or any particular region. We have introduced it in Bangalore for now as it is a critical market for us. Quick Lane service will focus on metros as opposed to Tier II or Tier III,” said Umashankar. Ford India currently has more than 241 sales and service outlets in 127 cities, and plans to increase the number of outlets to 500 by mid decade. Bangalore’s Quick Lane service centre is an addition to Ford’s existing dealer network which makes it the manufacturer’s eleventh sales and service centre in the city. Ford has plans to launch the Quick Lane service centre in emerging markets like China, Australia and South Africa. “We offer quick service to its vehicle owners but have not marketed it. All manufacturers offering quick service to their customers have the same core elements. Basically all those jobs which are light in nature and can be completed quickly are carried out when a customer opts for quick service. If heavy repair is needed, it is going to take more than a couple of hours, then the customer has no option but to go in for regular servicing which will take a day to complete,” said Director-Sales, Chevrolet Sales India Pvt Ltd, Vikas Jain. The dealerships of manufacturers offering quick service option to their vehicle owners are a content bunch. They say the quick service option is resulting in a win-win situation for all including the manufacturer, dealership and the customer. Some manufacturers are adding marketing jazz to their quick service option for vehicle owners, while others are quietly focusing on getting the job done.
FACILITY VISIT
Promising Transition ! " # $
Jagdev Kalsi
PASSION for automobiles and entrepreneurial acumen deďŹ nes NCR’s Fahrenheit Automobiles Pvt Ltd, a prominent Skoda dealership in the capital. The journey has been anything but straightforward for founding partners, Kunal Ramchandani and Sumit Nanda. Their innings in the automotive industry started with Fahrenheit Financial Services in 1999, a ďŹ nancial products distribution company that went on to become a franchisee for ICICI Bank and for the next nine years they continued the business till they built a large clientele in the automobile sector.
Expansive Space They transformed their passion into profession as natural progression and established their ďŹ rst Skoda dealership in 2005-06 with initial investment
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AFTERMARKET NOVEMBER 2012
of around `65 crore. Six years later, the dealership business is set to notch up an annual turnover in excess of `170 core. The goal to add at least one workshop and dealership to its name every year remains the business motto of its founders. “We (Fahrenheit Financial Services) had a huge clientele (in 2005-06) and were sourcing close to four hundred odd customers a month. So, for us it was a logical transition (from ďŹ nancial services to automobile dealership) since we knew we had the database and we were selling more cars than many dealers put together,â€? says Director, Fahrenheit Automobiles, Kunal Ramchandani. In July 2008, Fahrenheit Automobiles bagged a Skoda dealership and set up an outlet at Moti Nagar in West Delhi. The 50,000 sq ft 3S facility took almost eight-nine
Coming up with three dealerships and three service centres within 4 years makes Fahrenheit Automobiles one of the fastest growing and the most accessible Skoda dealers in the capital months and an investment of about `65 crore before operations started. Back then, Fahrenheit’s Moti Nagar facility was amongst the very few that had an entire glass waiting area for the customers to see their car being worked upon. Apart from their agship outlet in Moti Nagar, Fahrenheit Automobiles also runs a boutique and workshop in Wazirpur
FACILITY VISIT
(North Delhi), a showroom in Okhla (South Delhi) and a newly opened workshop in Okhla as well. Coming up with three dealerships and three service centres within four years, makes Fahrenheit Automobiles one of the most accessible Skoda dealers in the capital. It sells about 200 cars every month and is expecting more than 60 cars from its newly opened Okhla dealership. “We are looking at about `220 odd crore turnover this financial year from all our facilities. From Moti Nagar facility, we’re doing about an average of 100 cars every month and from Wazirpur we are doing about 30 cars per month as it is a boutique and not a showroom or 3S facility. We expect sales of 60-70 units from Okhla showroom that we opened two months back,” said Ramchandani. Fahrenheit Automobiles serves
around 45-50 cars a day on average. It has a team of around 250-260 employees. The continuous growth remains a team effort and Fahrenheit Automobiles makes sure the team works efficiently. So as to get the maximum out of the team, the Director makes sure they remain motivated and eager to improve the customer satisfaction levels. “It is about the team and it’s important to get them motivated. During tough times customer service has to be good. Our customers are our brand ambassadors and for me to get a repeat customer is six times cheaper than getting a new one. Our team mails, texts and thanks customers even on enquiries, we don’t let go customers. For us it’s like ‘Out of sight, out of mind’ game. At the end it’s the team effort that counts,” said Ramchandani, pressing upon the importance of a good team.
He also believes in maintaining and improving the dealership standards. The technicians for the workshops get training in Aurangabad and Czech
NOVEMBER 2012 AFTERMARKET
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FACILITY VISIT
Republic (Skoda Auto’s headquarters). Apart from this, monthly analysis is done and problems are dealt with. “Our team does detailed analysis every month, regarding customer complaints, repeat jobs and we work on it. We go deep down and ďŹ nd reasons to our problems. We don’t want grease monkeys to service a car. As a customer buys a vehicle, it becomes our responsibility to make sure to take care of it,â€? he added.
“We want to consolidate and concentrate on other businesses as well. Two wheeler is what we are very bullish about and Honda has fantastic products.We have also got a dealership for Honda 2w in Faridabad� Ramchandani
% Ramchandani considers himself as an equal member of the team and sets targets for himself as well. “Dealership is an owner driven organisation and if you want to sustain and want the customers to be happy, you have to be there. When we give a target to the team, there is a target that comes to me also. There are times when I have to sell. You can even see me on the oor. When sales executives see that the top management is committed, it works out well,â€? elaborates Ramchandani. He makes it a point to visit all his outlets at least twice a week. Fahrenheit Automobiles began its journey during a period when the industry faced a slowdown. And currently, the automobile sector is facing hard times again. Despite these adverse circumstances, it has surpassed the last
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AFTERMARKET NOVEMBER 2012
year’s sales in the ďŹ rst seven months of this ďŹ scal itself and is hoping to clock around 30-35 percent growth. “If we talk turnover wise, in 20092010 we did about `80 crore. In 2010-11, it was about `130 crore and last year, it was `168 crore. This year we are looking to touch `220 crore. We bagged the ‘Best Newcomer’ award and ‘Best Marketing Initiative’ award in 2009 by Skoda. Today, we have a 35 percent marketshare of Delhi NCR and with the third workshop coming up, we will be servicing every second Skoda in Delhi. Around 60 percent of revenue comes from workshops. Service is nothing to do with market conditionsâ€? he elaborates. Just the way luxury brands are coming up with cheaper (relatively) cars, Skoda is aiming to allure customers
who plan to buy premium cars. The company is looking at dierent points to capture that (premium) market also. The idea is, how to get a bigger chunk, and that is when one can go after the big boys, he added. Apart from the various events, Fahrenheit Automobiles also comes out with schemes and has a team that monitors weekly and daily walk-ins and enquiries. With some new products and refreshed existing portfolio on the cards for Skoda, Ramchandani remains positive of a bright future, as he added, “In the next year we are looking at a turnover ďŹ gure of almost `300-310 crore because of a new product coming out and another workshop that will be operational.â€? In order to capitalise on the sustainability of the two wheeler market, Fahrenheit Automobiles has also exed its muscle towards the two wheeler segment by starting a Honda two wheeler dealership in Delhi-NCR. “We want to consolidate and concentrate on other businesses as well. Two wheeler is what we are very bullish about and Honda has fantastic products.We have also got a dealership for Honda 2w in Faridabad that we have recently opened,â€? said Ramchandani. At 112 feet, the dealership has supposedly the largest facia pan-India for a two wheelers dealership. „
GLOBAL
New Renault trucks dealership kicks off in Northampton RENAULT Trucks Northampton kicked off its operations recently offering sales, repairs, parts and spares. Built to Renault Trucks' standards, the new dealership represents a total investment in excess of £750,000. Located two miles
from Junction 16 of the M1, the 5,700 sq ft modern building facility stands on a redeveloped 1.6 acre site. It will sell the entire Renault Trucks' range of new and used vehicles, from 2.8 to 44 tonnes, and offers a complete after sales service. Service facilities include a four bay workshop, a stock holding of over 100,000 spare parts for first-time pick availability and a PDI centre. A dedicated tacho bay will open in November 2012. As part of Renault Trucks' 24/7 roadside assistance service, the dealership's new fully equipped Renault Master service van will provide support for the Northamptonshire area. "This is a significant investment for Renault Trucks, reflecting our commitment to expanding our network
Denso reorganises aftermarket business DENSO Sales California Inc, a subsidiary of Denso, is reorganising its aftermarket business operations to establish its aftermarket business headquarters for the Americas in Long Beach, California. The reorganisation will be complete by April, 2013, and will operate under a new name – Denso Products and Services Americas, Inc. As part of the reorganisation, American Industrial Manufacturing Services in Murrieta, California, a Denso group company that produces remanufactured products including starters and alternators, will be combined with, Denso Sales California in Long Beach. “This change mainstreams our aftermarket operations in The Americas
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AFTERMARKET NOVEMBER 2012
and is aligned with the global aftermarket growth we announced last year when we introduced Denso’s Aftermarket Business Unit in Japan,” said Senior Vice President, Denso Sales California, Richard Shiozaki. “Denso is dedicated to expand our sales and products into the aftermarket in the Americas. The new organization will be responsible for the engineering, procurement, sales, service and planning for aftermarket, heavy duty, OES and non-automotive products. Denso has identified the aftermarket as an essential segment to provide quality products and services to our customers.” Denso Sales California is an aftermarket, OES, heavy duty, and non-automotive
coverage and services offered. The new dealership is located close to a busy section of the M1, giving us an opportunity to reach a wide customer base. Considerable time and effort has gone into designing a modern, high quality facility enabling us to deliver excellent customer service at all times," said Dealer Principal, Renault Trucks Northampton, Martin Clark. Commenting on the decision to open a new dealership in the Northampton area, Derek Brinklow, Network Development Director, Renault Trucks says: "In conjunction with Renault Truck Commercials we are delighted to announce the opening of Renault Trucks Northampton. There is a growing Renault Trucks customer base in the area and completion of this project will enable us to fully commit to the support of their operating needs. In addition the strategic positioning of the site enhances our ability to offer a seamless 24/7 roadside assistance service along the M1 corridor."
sales and distribution company located in Long Beach, California. American Industrial Manufacturing Services is a manufacturing company located in Murrieta, California. The companies will remain in their current locations. When combined, the company will employ more than 400 people. The new company will serve OES, automotive aftermarket, heavy duty and non-automotive customers and also provide expanded services. The new company’s services will include remanufacturing starters and alternators, repair for common rail diesel fuel injectors, navigation system repairs and hopes to add additional services in the future. Established in 1971, Denso Sales California was the first overseas affiliate of Denso, a global supplier of technology, systems and components for thermal, powertrain control, electric, electronics and information and safety.
GLOBAL
Virtual showrooms to enhance customer experience for JLR JAGUAR LAND ROVER has harnessed technology to offer its customers virtual ‘hands-on’ access to its model ranges, breaking free from the limitations that dictate what can be displayed in a conventional showroom. The system, Virtual Experience, is the most sophisticated yet produced for the motor industry, enabling interaction with an almost 1:1 scale representation of any Jaguar or Land Rover model. Using a touchpad screen, the customer can select model, equipment grade and feature preferences, which Virtual Experience renders as an ultra-high resolution, real time 3D image and leveraging a ground breaking five million polygons. The customer makes natural and intuitive movements or gestures to explore all aspects of the vehicle. The technology may be sophisticated, but the equipment required to present the Virtual Experience is simple and portable. It requires a display screen and a laptop loaded with the system to operate. This means it can easily be set up in vehicle showrooms, public spaces, even the sides of buildings, bringing Land Rover and Jaguar models to locations where there might not be enough space or access for a vehicle. Jaguar Land Rover's technology department has led development of the system, moving on from an initial challenge set by company Chief Executive Officer, Dr Ralf Speth in December last year. Working alongside marketing, design and engineering departments, and with external suppliers, the project was steadily refined to ensure that the technology deployed would co-ordinate with Jaguar Land Rover's
Virtual Experience requires a display screen and a laptop loaded with the system to operate. It can be set up in vehicle showrooms, public spaces, even the sides of buildings, getting JLR models to remote or inaccessible locations systems. The Virtual Experience was demonstrated publicly for the first time at the reveal of the all new Range Rover in September. Virtual Experience featured on the Jaguar and Land Rover stands at the Paris motor show, supporting the launch of the new Jaguar F-TYPE and Range Rover. It is being further developed ultimately to present the entire Jaguar Land Rover model portfolio, in every variant. "Jaguar Land Rover offers customers
an exceptional breadth of choice to tailor their vehicle. Virtual Experience presents customers with the opportunity to experience their personally designed vehicle in a very real environment," said Jaguar Land Rover Business Relationship Director, Nathan Summers. The introduction of Virtual Experience is a key element in Jaguar Land Rover's wider digital strategy for its business that is making innovative use of mobile and on-line applications and tools. In the future Jaguar Land Rover plans to invest further in the technology to enable its customers to design and save their vehicle on a mobile device at home which can be presented to the Virtual Experience to start the process. "Virtual Experience is an innovation and shows where we see the future of our technology development. We are putting the customer in control as well as seeking new ways to modernise and customise their experience when choosing their new Jaguar or Land Rover," added Summers.
NOVEMBER 2012 AFTERMARKET
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GLOBAL
Awareness on benefits of engine oil running low in the UK: survey 94 PER CENT of UK motorists are unaware of the benefits offered by synthetic engine oils, according to research from Mobil 1. Furthermore, three quarters of motorists don't know how to check their car's oil level, and almost 50 per cent are not sure why oil is needed in an engine. The survey of 1,084 respondents from England, Wales and Scotland was carried out in December 2011. 2009 Formula 1 World Champion Jenson Button took time out to demonstrate how to check a car's lubrication levels at the UK headquarters of ExxonMobil in Leatherhead, Surrey. "We have enlisted the support of Jenson to help consumers become more aware that using the right oil for your engine can potentially improve fuel economy, reduce engine wear and save lots of expense in the long run," said Field Marketing Advisor UK, Nordic and Benelux for ExxonMobil
Lubricants & Specialities, makers of Mobil 1, Dan McGoldrick. Mobil 1 is designed to help provide exceptional cleaning power, wear protection and overall performance. It has the potential to improve fuel economy and save consumers
Nissan offers value added service on LCV range NISSAN has launched a range of added value aftersales and finance offers on its NV200, Primastar, NV400 and Cabstar range that will help drive down operating costs for small business users until the end of December 2012. A 72,000 mile free servicing package is now included on NV200 and the 3 litre diesel Cabstar and a 75,000 mile package on NV400, Primastar and the 2.5 litre Cabstar, while the standard warranty on every light commercial has been extended
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AFTERMARKET NOVEMBER 2012
to four years and 100,000 miles. Both offers combined are worth more than £1,000 in savings to small business users. The company also announced a range of van contract hire rates to help operators reduce their vehicle running costs. A Nissan NV200 1.5dCi SE costs just £155 per month plus a VAT. The NV200 comes with 4.2 cubic metres of loadspace, a 2.8m long load area and an 89hp engine capable of 55.4mpg as standard. The NV400 SE 2.3 litre 125hp diesel
money in the years ahead. ExxonMobil Lubricants and Petroleum Specialties Company is a leading marketer of finished lubricants, asphalts and specialty products, as well as one of the world's largest suppliers of lubricant base stocks.
is now available for £255 per month plus VAT. Two further engines, the 100hp and 150hp can be specified on the NV400 and it is available on a variety of wheelbase lengths, roof heights, front or rear wheel drive and chassis cab variants. The Primastar starts at £202 per month plus VAT for a 2 litre 115hp diesel van. All contract hire rates are based on a 10,000 mile per annum non-maintenance agreement with a 12 month rental deposit followed by 35 payments. “Nissan has one of the most comprehensive LCV ranges in the UK and with this range of finance, servicing and warranty offers, we have made them even better value,” explained Category Manager – LCVs, Andy Connell.
PRODUCTS
Timing Belts And Pulleys
Vehicle Mover
TIMING belts and pulleys come with unique features. Positive grip of the belts with pulley grooves eliminates slippage and speed variation. There is no variation and no elongation because of cable tension member. Its feature include positive slip-proof engagement, wide range of load and speed capacities, freedom from high tension, compact design, constant angular velocity, minimum backlash, high mechanical efficiency, lightweight and quiet operation, economical, etc. The timing belts and pulleys conform to ISO:5294 quality standard.
STRINGO 360 is a small mobile machine which can move 4 wheelers from one place to another place. Being a battery operated machine, it is noiseless and non-polluting. It is very compact and hence ideal to operate even in narrow spaces with ease and precision. Turning radius using the stringo is less than the turning radius of the vehicle. Application areas of stringo are laboratories, painting areas, show rooms, production areas etc. Stringo 360 is able to move cars of varying sizes weighing up to 2000 kg.
Kwedos Belt Drives Pvt Ltd Ahmedabad, Gujarat Tel: 079-25507367,09925111749 09925111749 Email: info@kwedospulleys.com Website: www.kwedospulleys.com
Ignition coil connector
Automag India Pvt Ltd Pune, Maharashtra Tel: 020-25443056, 25460835 Email: nkb@automagindia.com Website: www.automagindia.com
Corodrill
THE terminals of ignition coil connector are overmoulded using a rotating mould. It is used for latch, being part of the ignition coil assembly. The terminals are protected by potting with epoxy after plasma pre-treatment. The Ignition coil supplies the required electrical voltage and energy needed to ignite air-fuel mixtures in the engine’s combustion chamber. It has high temperature resistance, excellent mechanical performance and wave soldering capabilities. Key processing benefits include low viscosity, fast cycle time, ability to mould in high cavitations tools, mechanical property performance at elevated temperature and wave soldering capabilities. It delivers better melt flow and mechanical properties, which allow the material to flow around sensor element and inserts for better sealing and encapsulation, improved surface quality, and longer product life. In addition, the superior melt flow lessens the potential for damage to sensor elements and wires, as it reduces injection moulding cycle times and tooling wear.
CORODRILL is a multi-application, high-performance drill that can be used across a wide range of materials. This drill provides high capacity utilisation, flexibility and versatility. With one drill for all materials, stock holding can be reduced and greater machine flexibility is offered leading to reduced set-up time. Corodrill is made from micro-grained carbide for an excellent combination of hardness and toughness, resulting in high wear resistance and longer tool life. The coating has a special finishing treatment to reduce coefficient of friction. The strong web design provides excellent cross-sectional strength which combined with increased flute volume, enhances chip evacuation. The point angle of 140º is ideally suited for multi-application drilling, with good centering capabilities and low thrust force design. The drill comes in a standard diameter range of 3–20 mm (0.118–0.787 inch) in drill lengths; 2–5 × drill diameter (DIN 6537 K and DIN 6537 L). Achievable hole tolerance: IT8–IT9 and is available with internal and external coolant.
DSM Engineering Plastics Netherland
Sandvik Asia Pvt Ltd Pune - Maharashtra
Tel.: +31 46 477 3051, Fax: +31 46 477 3959 Email: Mirelle.Kreeft-van-der@dsm.com Website: www.dsmep.com
Tel: 09764091414 Email: sudhir.malik@sandvik.com Website: www.sandvik.coromant.com/in
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AFTERMARKET NOVEMBER 2012
PRODUCTS
Weighing scale
Multi-material end mill
WEIGHING scale is designed for use in harsh environments to withstand shocks, drafts and dust while providing accurate weighing results to optimise manufacturing productivity and increase profits. It is dust, shock, and draft-proof, making them perfect for the industrial environment. It boasts large, bright display screens and intuitive command menus. Application levels can be tailored to simple weighing and counting or complex computations, such as totalising, totalising to target over/under checkweighing and checkcounting. Easy-toggle bar graphs show in-process results of activities, such as filling. Configurable softkeys—and even hands-free capabilities allow users to program functions critical to a particular weighing process. These features help reduce operator workload in multi-step, labour-intensive processes, increasing an individual worker’s productive time.
END mill is useful for multiple materials and is designed for high performance and secure machining in a variety of applications, component sizes, shapes and materials, reducing the requirement to change tools for every different operation. The end mills supports all applications from roughing to finishing and profiling operations. Features include reinforcement of the end teeth to avoid premature chipping, cylindrical land width and flat relief for maximum stability .The new coating on the insert grade GC1630 is extremely resistant to wear and is especially suitable for roughing and finishing dry or wet.
METTLER TOLEDO Naenikon - Switzerland Tel: +41 44 944 2656 Website: www.mt.com
Sandvik Asia Pvt Ltd Pune - Maharashtra Tel: 09764091414 Email: sudhir.malik@sandvik.com Website: www.sandvik.coromant.com/in
Matt Film
CATHODIC electro deposited coating is used extensively in the automotive industry. In this process, the component after phosphate pre-treatment is dipped in the bath of ecoat chemicals and is given an electric charge. The coating gets deposited on the component. The component is removed from the bath, washed and then baked. The process requires the following auxiliary equipment: hot water generator, RO water system, DI water system, laboratory and effluent treatment plant.
THE matt film used for Mahindra XUV 500 saves the cost of installing a new paint booth and eliminates a potential new source of Volatile Organic Compound (VOC) emissions. It provides a cost-effective solution for the high-volume production of this model. It offers its range of blackout film in high, medium and low-gloss levels. The Blackout films are 4.0 mils thick, and low-gloss versions consist of a release liner and pressuresensitive acrylic adhesive. A pre-mask is optional. Semi-gloss versions are similar in construction. Blackout film offers several advantages over paint - for example, if defects are noticed while applying a film, they can easily be corrected by removing the film and applying new film, whereas in case the defects are noticed on a painted sash, rework usually means repainting by passing the part through the paint booth which is a tedious process.
Coatec India Mohali, Punjab
PRS Permacel Pvt Ltd Mumbai, Maharashtra
Tel: 0172 - 5090231 Fax: 0172 - 50963469 Website: www.coatecindia.com
Tel: 0251-3082500 Email: contact@prs-permacel.com Website: www.prs-permacel.com
Cathodic Electrocoating
NOVEMBER 2012 AFTERMARKET
39
PRODUCTS
Head Shield THE head shield is used for TIG argon welding. It is made of heatresistant material. The head shield comes with flipup type window, which allows users to see the ongoing operation and prevents harmful radiations and particles from reaching the eyes and face. The head shield is designed specially to protect the face, top of the head and the neck to a vertical line back of the ears. It is provided with heat gear-type ring, which retains the shield comfortably and firmly on users head and permits the shield to be tilted back overhead.
Atul Arc, New Delhi, New Delhi Tel: 011-2573 6102,9811825256, 9810273058 Email: info@atularc.com Website: www.atularc.com / www.atularc.net
Automotive Paints THE NC automotive finish is a single component, air-drying, and nitrocellulose based paint. Refinishing coating is ideal for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The NC super finish is economical single component, air-drying, nitrocellulose based paint. Refinishing is coating ideal base coat for auto car and other vehicle to get good abrasion resistance, petrol and oil resistance with better polishing property. The paint is also good for furniture and appliances coating where fast drying is required.
Automotive Exhaust Flex Pipe A typical automotive exhaust system runs very hot and encounters an extremely corrosive and hostile environment. In addition, the range of motion between a softly mounted engine and exhaust pipe can be dramatic, especially with very little package room. Engineering a flexible exhaust connector demands careful attention to engine and chassis dynamics to ensure life-long durability. The automotive flex pipes are engineered to ensure life-long durability. The exhaust connector provides a leak-free connection, meeting new emission standards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust system, so passengers do not experience poor NVH.
Alfa Flexitubes, Bahadurgarh, Haryana Tel: 1276-268119, 01686-267175 Mob: 09811209178 Email: alfaflex1@gmail.com
Tools and Alloy Steel TOOLS AND ALLOY STEEL are import substitute tools and alloy steels that are offered to meet the demands of major industries, like defence, heavy and medium engineering, automobile, sugar, cement and other small scale industries. The range of products include, specialised steel category of alloy steel forgings, carbon spring steel sheets, high manganese steel plates, wear resistant plates, die steel blocks, flange steels, boiler quality plates, etc. Apart from special steels, normal range of EN series steels is readily available off-the-shelf and the same is supplied in random lengths as well as cut lengths as specified.
Emperol Colours, Mumbai, Maharashtra
Steel Mart, Mumbai, Maharashtra
Tel: 022-2506 5576, 09869711706 Email: emperol@rediffmail.com Website: www.emperolcolours.tradeindia.com
Tel: 022-23080096,09820038501 Email: smartbom@bom8.vsnl.net.in Website: www.steelmartmumbai.com
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AFTERMARKET NOVEMBER 2012
7 – 10 February 2013 Pragati Maidan, New Delhi, India
India’s Leading International Trade Fair for the Automotive Industry targeting Trade Visitors from India
To know more about visiting, contact: info@acma-automechanika.in, 91-22-6144 5900 www.acma-automechanika.in
PRODUCTS
Automobile Forged Components
Diesel Engine Automobile Sleeves
FORGINGS for automobile and engineering components are manufactured by ferrous and non-ferrous materials. Forgings are undertaken as per drawings, specifications and samples provided by customers. The forged components include transmission shafts and gears, differential gears, drive shafts, clutch hubs, universal joints, yokes, crosses, tie rods, pinions, rocker arms, spindles, kingpins, idler arms, pitman arms, steering arms, linkages, connecting rods, small crankshafts for automobile industries, and wing roots and spares, hinges, brackets, wheels, arresting hooks, sprockets, shanks, flanges, engine valves, elbows, reducers, saddles, tees, valve bodies, rod caps, levers, pedestal caps, suspension, clamps, hooks, connectors, brake jaws, anchors, slack adjusters, straddle balls, rotors, knuckles, handles, push rods, knobs, housings, pivots, hinges, fork crown, etc.
THE diesel engine automobile sleeves are made from very high quality raw material, which ensures high durability at its user end. These diesel engine automobile sleeves are available in different sizes and designs. The diesel engine automobile sleeves are available at industrial leading prices.
Super Forge Rajkot, Gujarat Tel: 02827-287115 Email: superforge2004@yahoo.com
Tractor Parts TRACTORS, including earthmoving machines components encounter low speed-high torque loading for longer period of time. These are subjected to intense variations in loading, poor engine cooling due to low travel speeds and frequent stop-start conditions. This induces extreme thermal and mechanical stresses in tractor engine parts, and only the proper foundry and machining practices can produce a tractor part that is robust enough to survive the elements and the harsh field operating conditions.
Garima Global Pvt Ltd, Mumbai, Maharashtra Tel: 022-40378888 Mob: 09821606439 Email: email@garimaglobal.com Website: www.garimaglobal.com
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AFTERMARKET NOVEMBER 2012
Ghelani Industries Rajkot, Gujarat Tel: 0281-2462440 Mob: 09924566887 Email: ghelani_industries@yahoo.co.in Website: www.ghelaniindustries.reaindia.com
Airless Shot Peening Machines THE airless shot peening machines are available with 4 pair of satellites for crown wheel and pinion for automotive components. To ensure the life guarantee in automobile industry products, peening is technology applied to increase the fatigue life of the automotive components like crown wheel and pinion, gears and axles, crank shafts and connecting rods, suspensions and springs, valves and cams etc, by increasing the residual compressive strength of such components. These automotive components are fixed with the help of specific designed fixture on suitable number of pair of satellites on indexing turntable depending upon the production output.
MEC Shot Blasting Equipments Pvt Ltd Jodhpur, Gujarat Tel: 0291-2740609 Email: mail@mecshot.com Website: www.mecshot.net
PRODUCTS
Automobile Battery Charger
HUB SEALS
THIS is available in capacities covering a wide range of voltages from 0 to 300 V DC and current range from 10 A to 200 A. The battery charger effectively controls variations in the flow of current. Available in different technical specification, the range is widely used in automobile industry. Some of the features are maintains constant current at the load, no effect of voltage variation on output current, maintains the quality of plates and saves time period, controls overloading of electrical supply system, etc. R
Tantra International Mumbai, Maharashtra Tel: 022-28082384 Mob: 09967571636 Email: sales.tantrainter@gmail.com Website: www.tantrainter.com
PUJA FLUID SEALS PVT. LTD. YOUR DEDICATED SEALING SPECIALIST
P. No. SEI 6/1, Nr. W12, MIDC, Bhosari, Pune 411 026. India. Tel. : 91 20 27112016, 27112017 Fax : 91 20 27112018 URL : www.pujaseals.com PUJA SEALS E-mail : sales@pujaseals.com
NOVEMBER 2012 AFTERMARKET
43
PRODUCTS
Auto Bearings
Painting Booth
THESE bearings are offered in all shapes and sizes. The range includes deep-groove, self-aligning, thrust, cylindrical roller, tapered roller, thrust spherical roller, clutch, needle and roller bearings. Also offered is a comprehensive range of automotive engine parts, automotive electrical parts, automotive clutches, trailer parts, fuel injection parts, automotive brake linings, automotive brake shoes, filters, suspension parts, auto lights, mirrors, etc.
THE side draft, non-pressurised painting booth is totally compact and suitable for small and medium size component painting. This painting booth is suitable for conventional or electrostatic hand guns with no addition or modification. Adequate exhaust results in effective removal of overspray paint particles and thus eliminate its setting on wet painted surface. The painting booth finds application in automobile parts, control panels, pumps, valves, cycle parts, castings, fans, non-stick cookware, ball pens, air pins, refrigerators, etc.
Cosmo Teck Mumbai, Maharashtra Tel: 022-26403687 Mob: 09833811406 Email: asif_fakih@yahoo.com Website: www.cosmoteck.in
Wrench and Spanner SMALL wrenches and spanners can replace 21 wrenches and operate 42 standard sizes in inch, metric and SAE. These wrenches and spanners automatically size any nut and bolt. The wrenches and spanners have self-adjusting rack and pinion design. Features include: slip-free grip, the harder they are turned, the tighter the grip, quick ratchet action and shockproof handles up to 100 V. The wrenches and spanners operate on rounded or stripped nuts/bolts of any standard or non-standard size.
Solsons Exports Pvt Ltd Ahmedabad, Gujarat Tel: 079-22250488, 26423515 Email: solsons@solsons.com Website: www.solsons.com
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AFTERMARKET NOVEMBER 2012
Ami Industries Mumbai, Maharashtra Tel: 022-2686 3120 Email: oven@bom5.vsnl.net.in Website: www.amiindustries.com
Nuts and bolts THESE nuts and bolts available in all sizes are suitable for a varied number of equipments and tools, primarily electrical, electronic, automobiles and hardware. Each and every piece undergoes stringent quality control checking before dispatch. Nuts and bolts of all sizes and specifications or usage in all type of equipment, gadgets, switches and tools are also available. Also manufactured are nuts and bolts as per customised requirements virtually for each and every kind of industry electrical gadgets, switches, telecommunication equipment, electronic equipment, machinery, automobiles and hardware.
Friends Engineering Works Ludhiana, Punjab Tel: 0161-2673622, 5014613 Email: chauz@satyam.net.in Website: www.fewnuts.com The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of
LIST OF PRODUCTS Products
Pg No
Products
Pg No
A/c service equipment ............................................................................29
Matt film ................................................................................................39
Airless shot peening machine ................................................................42
Mining truck wash system ..................................................................FIC
Alternatives ............................................................................................11
Mobile sevice van ...................................................................................43
Auto bearing ...........................................................................................44
Motor accessories ...................................................................................33
Automach 2013 ........................................................................................6
Multi-material end mill .........................................................................39
Automatic bus wash system ................................................................FIC
Nitrogen generator cum inflator ............................................................33
Automatic car wash system .................................................................FIC
Nuts and bolts.........................................................................................44
Automatic painting system ....................................................................37
Paint circulation system .........................................................................37
Automatic truck wash system .............................................................FIC
Paint pump .............................................................................................37
Automobile battery charger ...................................................................43
Painting booth ........................................................................................44
Automobile forged component ..............................................................42
Parts washer............................................................................................43
Automotive Dealership Excellence Awards ......................................4, 45
Piston ......................................................................................................19
Automotive exhaust flex pipe .................................................................40
Pneumatic tool........................................................................................33
Automotive paint..............................................................................25, 40
Powder coating system ...........................................................................37
Batteries ..................................................................................................11 Bearing housing .....................................................................................43 Brake pad ................................................................................................11 Brake testing equipment ........................................................................29 Braking .....................................................................................................3 Cathodic electrocoating .........................................................................39 Clutch plate and cover assembly ............................................................11 CNC/ VMC machine .......................................................................... BC Collision repair system ...........................................................................29 Corodrill .................................................................................................38 Diaphragm pump ...................................................................................15 Diesel engine automobile sleeve.............................................................42 Exhibitions & trade fairs........................................................................41 Filter cleaning unit .................................................................................43 Filters......................................................................................................11 Garage equipment ............................................................................25, 33 Gas analyser ...........................................................................................29 Gasoline system......................................................................................11 Gear pump..............................................................................................11
Pressure tank ..........................................................................................15 Relay .......................................................................................................11 Sealer dispensing sytem .........................................................................37 Seals ........................................................................................................43 SME guide ...............................................................................................8 Spark plug ...............................................................................................11 Spot welding equipment ........................................................................29 Spray equipment and polish ...................................................................25 Spray gun ....................................................................................15, 25, 37 Spraying equipment ...............................................................................15 Starter motor ..........................................................................................11 Steam cleaner ......................................................................................FIC Surface finishing products......................................................................25 Suspension ................................................................................................3 Timing belts and pulley .........................................................................38 Tool trolley .............................................................................................43 Tools and alloy steel ...............................................................................40 Tractor parts ...........................................................................................42 Transmission ............................................................................................3 Trnsmission jack .....................................................................................43
Go-jack ...................................................................................................43
Tyre changer ...........................................................................................29
Handheld and digital tyre inflator ........................................................33
Tyre inflation equiment ..........................................................................29
Head shield .............................................................................................40
Tyre valve connector...............................................................................33
Heating solution ..................................................................................BIC
Under chassis / tire wash system .........................................................FIC
Heavy duty bike lift................................................................................43
Vehicle mover .........................................................................................38
Horn .......................................................................................................11
Waste oil disposer ..................................................................................43
Hydraulic press .......................................................................................43
Weighing scale .......................................................................................39
Ignition coil connector ...........................................................................38
Wheel aligner .........................................................................................29
Instant drying and curing technology for water based colour ............BIC
Wheel balancer.......................................................................................29
Laptop trolley .........................................................................................43
Wheel balancing weight.........................................................................31
Lighting ..................................................................................................11
Wiper blade ............................................................................................11
Lubricant ................................................................................................11
Wrench and spanner ..............................................................................44
FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover
NOVEMBER 2012 AFTERMARKET
49
LIST OF ADVERTISERS’ Advertiser’s Name & Contact Details
Pg No
Auto Mach 2013
6
Advertiser’s Name & Contact Details
KKE Wash Systems Pvt. Ltd.
T: +91-124-4014060
Pg No
Advertiser’s Name & Contact Details
FIC
Pro Spray Systems
T: +91-9158225500
T: +91-22-65204710
E: mkt@kkemail.net
E: spraysys@gmail.com
E: rachna.jindal@cii.in W: www.kkewash.com
Litel Infrared Systems Pvt Ltd
15
Puja Fluid Seals Pvt Ltd
W: www.ietfindia.in/automach.aspx
BIC
Pg No
43
T: +91-20-27112016
Automotive Dealership Excellance Awards 4, 45 T: +91-20-66300636 T: +91-22-30034650
E: sales@pujaseals.com
E: sales@litelir.com
W: www.adea.in
W: www.pujaseals.com
W: www.litelir.com
Ranger Stork Bosch Limited
11
Madhus Garage Equipments
31
29 T: +91-120-4372157
T: +91-80-26660656
T: +91-80-22999228
E: info@rangerstork.com E: madhus@madhusindia.com
W: www.boschindia.com
W: www.rangerstork.com W: www.madhusindia.com
Endurance Technologies Pvt Ltd
Rohan Standox Autolack
3 Oil Lube Systems
25
43 T: +91-22-65803331
W: www.endurancegroup.com T: +91-129-2430786
E: sales@spraytec.net E: marketing@oillubesystems.com
Messe Frankfurt Trade Fairs India Pvt. Ltd. 41
W: www.spraytec.net
Patvin Engineering Pvt. Ltd
T: +91-22-6144 5900
37 SME Guide
8
T: +91-22-27780310
E: syed.javed@india.messefrankfurt.com
T: +91-22-30034650 E: patvin@patvin.co.in
W: www.acma-automechanika.in W: www.patvin.co.in
Federal Mogul
19 PCL-Sumo Air Technology Pvt. Ltd. 33
T: +91-124-4784530
E: customercare.india@federalmogul.com
W: www.federalmogul.com
FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover
50
AFTERMARKET NOVEMBER 2012
E: b2b@network18publihsing.com
Yamazaki Mazak India Pvt Ltd
BC
T: +91-22-32107242
T: +91-2137-668800
E: info@pclsumo.com
E: sudhir_patankar@mazakindia.com
W: www.pclsumo.com
W: www.mazak.com
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