Aftermarket - October 2012

INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

Vol. 2 No. 4 October 2012

52 Pages `50

News

MyTVS

Special Report T&T Motors

INTERVIEW

Anirudh Bhuwalka, MD, AMW

Brought to you by

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EDITORIAL Pillion Ride DESPITE being one of the largest two wheelers markets in the world and estimated 60-70 million two wheelers running on the road, the country is yet to witness any major effort towards an organised two wheeler servicing market. Compared to passenger cars, smaller proportion of two wheeler owners opt for OEM authorised service stations. High cost and lack of reliability inhibit customer confidence in the authorised network.

In these circumstances, the market is witnessing efforts at organisation with Bosch Express Service for two wheelers putting a confident foot forward in order to organise the two wheeler servicing business. It is not opting for an out and out franchise model as has been the case of some of the multi brand car repair workshops but rather it is hoping to provide branding and expertise to entrepreneurs, who are hoping to make a living by providing quality service at affordable cost and within easy reach to the end customers. It is betting on express service to two wheeler segment.

More pertinently, the German auto component major is not averse to grooming existing mechanics as its torch bearers. It may be a while before the market witnesses a tangible alternative between the high cost authorised service stations and roadside mechanics. But the effort may bear results much faster than one could have imagined albeit in a different form or model.

The current issue of Aftermarket also looks at Competition Commission of India’s probe on car manufacturers accused of restricting spare parts supplies outside their authorised service network thereby denying choice to customers and creating market distortion. The issue has gained major notoriety in recent months with the gradual growth of multi brand car service industry and will continue to be a cause of concern in the aftersales business.

Happy reading and do send us your feedback.

Comments can be sent to am.editorial@network18publishing.com

OCTOBER 2012 AFTERMARKET

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NEWS

CONTENTS NEWS

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10 MyTVS, ABC Bearings join hand for multi brand services 12 Anand Group to foray into electronics component 13 DSK looking to make Hyosung attractive for dealers 16 R&D key to component makers growth: ACMA

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COVER STORY 22 Express service on Bosch’s menu Bosch is looking to fulfil a perceived gap in the two wheeler servicing market between authorised service stations and roadside mechanics. Will it offer a value preposition?

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IN CONVERSATION 20 Aftermarket caught up with the Head – Telematics and Fleet Management Services, CVBU, Tata Motors, Sanjay Gupta to understand the CV makers plans for the FleetMan INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

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34 Vol. 2 No. 4 October 2012

52 Pages `50

News

MyTVS

Special Report T&T Motors

AUTOPOINT 32 Rise in diesel prices: Impact on reeling profitability of transport operators

SPECIAL REPORT

INTERVIEW

Anirudh Bhuwalka, MD, AMW

Brought to you by

Auto Monitor

Cover Design Varuna Naik

34 T&T Motors third in Asia to have Merc brand centre

OCTOBER 2012 AFTERMARKET

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OCTOBER 2012 AFTERMARKET

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NEWS

Our Bureau

MyTVS recently entered in to a joint venture with the promoters of ABC Bearings, a leading supplier of bearings for automotive sector, for expanding its multi-brand car service business in Gujarat. Through this tie-up, the company will aim to set-up multi-brand car service outlets in various cities of Gujarat, over the next few years, to provide integrated car service solutions under one brand.

MyTVS has a significant brand presence across India through its 24x7 emergency roadside assistance service business with all India service capability and has been aggressively expanding its multi-brand car service workshop network across the country. Through its integrated car service solutions, it aims to provide telematics based vehicle tracking system and immobilizer, car diagnostics, as well as insurance claims management services. It currently has 32 own outlets and aims to have 100 own outlets across India by 2015.

With the formation of joint venture, TVS will provide the service expertise and train the workforce on quality service, timely delivery, procurement of quality service products, and customer care activities. The promoters of ABC Bearings will contribute towards administration activities and work in tandem with MyTVS in marketing campaigns to woo the customers.

ABC Bearings has been active in the automotive sector for over five decades.

It manufactures roller and slewing bearings in technical collaboration with NSK, Japan and caters to the OEM and aftermarket requirements in the automotive, industrial, construction, and wind energy sectors.

It has three manufacturing plants and a network of offices and distributors throughout the country.

“Gujarat is a very important market

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AFTERMARKET OCTOBER 2012

MyTVS, ABC Bearings promoters join hand for multi brand service network in Gujarat

R Srivatchan, President, TVS Automobile Solutions and Sahir Patel, Director, ABC Bearings

for MyTVS and is key to our expansion plans. We have doubled our number of outlets in the last one year and we would continue to be aggressive in expanding our network by 12 to 15 outlets in various cities of Gujarat by 2015. We are looking to have a major presence in the postwarranty car servicing business in Gujarat region,” said R Srivatchan, President, TVS Automobile Solutions Ltd. Director, ABC Bearings, Sahir Patel said that there is a huge potential for the multi-brand car service sector in Gujarat.

The first facility of the JV is likely to be established at Subhanpura in Vadodara,

he added.

TVS Automobile Solutions Ltd (TASL), a subsidiary of TV Sundram Iyengar & Sons (TVS & Sons) Ltd, has been in the business of multi-brand car servicing and 24X7 emergency road side assistance for the around a decade.

The company operates the business through ‘MyTVS’ brand and has been hived off as a separate company in February 2011 with equity infusion from Kitara Capital. The company has 32 own outlets and about 40 franchise outlets in Tamilnadu, Kerala, Karnataka and Andhra Pradesh.

NEWS

Anand Group to foray into electronics components Nabeel A Khan

NEW DELHI based Anand Group is looking to foray into electronic component and enhance presence in the two-wheeler segment. It is scouting for a foreign joint venture partner to kick start the manufacturing of electronic components. It is also looking at expanding its presence in the twowheeler segment. The group currently offers struts and shock absorbers under its flagship company Gabriel.

“We see that two-wheeler gives volume and it is not affected in times like now so we will try to give thrust to this business,” said President, (Business Development) Anand Automotive Systems, Sandeep Baloja. Without giving details on possible products diversification for the two-wheeler segment, he added that the company will look at introducing products that make a good fit and add value for OEMs. and the aftermarket.

The next step forward for the company as Baloja said, “We are trying to consolidate whatever investment we have made within our existing JVs where we have different product lines. We are looking at adding new product with the existing JVs like at Behr where we started with HVAC and then added engine tooling and radiators.” The company has recently started supplying to newer customers like Ashok Leyland and Eicher. It has also signed new customers for steering wheels and airbags.

The company claims to have grown close to about 16 percent despite the fact that the market has grown between seven to eight percent. The Group’s automotive

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AFTERMARKET OCTOBER 2012

Sandeep Baloja, President, (Business Development) Anand Automotive Systems

business closed at around `4,700 crore in FY12 and expects to touch around `5,500 crore revenue this fiscal ending March, 2012.

The group expects total revenue from export business to double from the current `550 crore to over `1,000 by decade-end. Europe and the United States are the main exports market for the company. The company signed its last JV with Valeo recently for trading products

which will also help in increasing contribution from exports. Under this JV the company will be able to export some of the products which it manufactures in the aftermarket under Valeo. The products which Valeo doesn’t have and Anand can export under the Valeo would be gasket and shock absorbers. Currently around seven percent of the revenues come from aftermarket which is around `350 crore.

NEWS

Jagdev Kalsi

DSK Motowheels is looking to flex its distribution muscle to help Hyosung find its feet in the intensely competitive two wheeler segment in the country.

It acquired the Hyosung motorcycle business from Pune based Garware Motors Ltd in June 2012 and will assemble and sell Hyosung bikes in India. The acquisition also included then existing network of 18 dealerships.

“We will invest `550 crore to set up a unit in Pune which will be operational by the end of 2014. In the first phase, we will be investing `300 crore and rest in the second phase. The majority of investment will be done by DSK,” said Director, DSK Motowheels, Shirish Kulkarni.

While unveiling 250cc sports bikeGT250R in Delhi, Kulkarni also announced the opening of second dealership in Delhi NCR. This took Hyosung dealer network count to 19 in India. DSK will be coming up with 11 more dealerships by March 2013 taking its total dealership count to 30.

While dealerships remain the essence to reach the customers, the two-wheeler manufacturer is eyeing to expand its dealership network to 100 by 2015.

According to sources, the company is currently giving a commission of around six percent to the dealers to compensate for the relatively low sales volumes. However, it will soon increase the localisation of GT 250R which will cut the price by at least ` one lakh by next year.

DSK Hyosung is looking at entering into the mass segment vehicles as it will start producing 150cc and 125 cc bikes by 2015, however they will come up with the concept in coming six months. The Hyosung Korea will provide technical help in term of design and development of the two bikes. Currently its product portfolio consists of four bikes which includes GT 650R, GT 650N, ST7 and

Shirish Kulkarni, Director, DSK Motowheels

DSK Motowheels looking to make Hyosung attractive for dealers recently launched GT250R and hopes to have eight products by the end 2015. This financial year it hopes to sell 2000 bikes.

DSK Motowheels will be investing `550 crore to set up a plant in Pune to manufacture Hyosung bikes. The 100 acre plant will have the capacity to produce one lakh units annually.

“We’ll be looking forward to launch a 125cc commuter bike by 2015-16 that will be developed independently

by Indian R&D team. Our commuter bikes should give us 80 percent share of the sales”. Shirish Kulkarni added. He also confirmed that GV650 and a 250cc cruiser will be the next two motorcycles from the Korean manufacturer that will be

launched soon in the Indian market.

Selling lakh units per annum will remain a daunting task to achieve so DSK may also plan to exports the bikes from India to the neighbouring countries.

Kulkarni also maintained that the commuter bikes will be built keeping Indian customers in mind and will solely be a product of the Indian R&D team.

GT 250Ris priced at `2.75 lakh and available in three colour variants - white & red, silver & red, and red & black.

Powered by a V twin-cylinder, oil-cooled 4-stroke engine, GT250R produces 27.6 Bhp of maximum power at 10000 rpm, and 22.07Nm of maximum torque at 8000 rpm.

OCTOBER 2012 AFTERMARKET

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NEWS

Fiem ties up with Chinese switch maker in

diversification bid

Nabeel A Khan

PANIPAT-BASED Fiem Industries signed a MoU with the Chinese company Hubei Tri-Ring Auto Electrical Appliance Company Ltd to get the technical know-how for manufacturing automotive switches. The two companies will sign the final agreement in the coming months and start importing products from China and sell it to the India OEMs. The company will also evaluate aftermarket opportunities in due course.

It may consider local manufacturing of the products if volumes can be sustained at sufficiently high level. Tri-Ring is one of the leading suppliers in China and its customers in China include Suzuki Motor Corp. It also supplies to Tata Motors in India.

Fiem has also developed LED head lamp for two-wheeler and fog light for four wheelers. “We are probably the first component maker in India to produce LED head lamp for two-wheeler and fog light for four-wheelers. Samples have already been developed and the company is scouting for the customers,” Head (Commercial & International Operations), Fiem Industries, S Narayanan told Aftermarket recently.

Pointing towards the current slide in the automotive industry, the company has signed a technical collaboration with BrightLite Systems Pte Ltd of Singapore. Under this arrangement, the company will produce LED lighting to home and street light. “We see there is growth coming up in the infrastructure and real estate and it would be an

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apt diversification for us so we could utilise the existing set up for the same,” Narayanan added BrightLite Systems Pte Ltd, Singapore is engaged in research of advanced solutions in LED Lighting with the support of Singapore Government and hold world-wide patent in advanced LED technology. Under this arrangement, company will manufacture first time in India, hand removable LED Modules of various wattages to be used for indoor and outdoor applications.

BrightLite will provide full technical support, including testing and product validation for LED home lighting, LED solar street lighting and all other indoor and outdoor LED applications.

The company is looking to draw up strategy to realise its objective of

Tri-Ring is one of the leading manufacturers & suppliers of automotive switches in China and its customers in China include Suzuki Motor Corp. It also supplies to Tata Motors in India

achieving a Compounded Annual Growth Rate (CAGR) of around 25 percent for the next five years. It has entered into two major diversifications for which it has signed technical

S Narayanan, Head (Commercial & International Operations), Fiem Industries

collaborations and MoU. A source also revealed to Auto Monitor that the manufacturer has recently bagged an order from Harley Davidson to supply headlight and tail light for the vehicles. It is also looking to supply interior lights for some of the models in Toyota’s stable and is in talk with Maruti for supply of some lighting products. It is also looking to deepen its relationship with Mahindra Reva cars by commencing supplying lights in addition to chassis systems.

The company touched a turnover of `581 crore in FY11-12 expects to grow at 25 percent for the next three years. Its profit after tax (PAT) was `22 crore which is 4.2 percent of the total revenue.

NEWS

Our Bureau

BEFORE finalising on a car purchase, 28 percent Indian car shoppers are looking at multiple options according to the latest JD Power Asia Pacific report, Escaped Shopper Study (ESS) 2012.

This figure has gone up from 23 percent in 2011. JD Power says this is due to increase in new models in the market.

The study, which examines the reasons why new-vehicle shoppers consider but ultimately reject certain models in favor of another, finds that 28 percent of newvehicle buyers considered one or more vehicles before selecting the vehicle they ultimately purchased, up from 23 percent in 2011. The increase in crossshopping rates is primarily driven by repeat new-vehicle buyers—shoppers who are either purchasing an additional vehicle or replacing their household vehicle—as more than one-third of repeat buyers considered one or more models during their shopping activity, an increase of nearly nine percent from 2011. The cross-shopping rate among first-time vehicle buyers remains largely unchanged from 2011 at 20 percent, according to a JD Power release.

This buying trend is higher in repeat newcar buyers than first time buyers according

Multiple Options Cross-shopping percentage goes up in latest JD Power study to the report. It’s due to the willingness to go in for new launches than tried and tested models. “Repeat buyers tend to shop more than first-time buyers, but this has further increased in 2012 with the launch of several new models in the country,” said Executive Director, JD Power Asia Pacific, Singapore, Mohit Arora. He added,

One-third of customers rejected the vehicle they initially considered purchasing because they wanted a vehicle with better fuel economy. Price continues to be among the major reasons for rejecting a vehicle

“Repeat buyers typically have a greater willingness to experiment with new models that are launched in the market. With the significant increase in new-model launches in 2012, this set of shoppers clearly has a wider range of choices.”

One-third of customers rejected the vehicle they initially considered purchasing because they wanted a vehicle with better fuel economy. Price continues to be among the major reasons for rejecting a vehicle. However, shoppers cite price less often in 2012 compared with 2011 as buyers increasingly prefer vehicles that provide a cost-of-operation advantage.

It is interesting to note that running costs are given more priority than the price of a vehicle. “Vehicle operating costs are superseding initial acquisition costs in the buying decision process, as shoppers increasingly choose between similar priced vehicles,” said Arora.

In terms of consideration, Maruti Suzuki continues to be the most considered nameplate among vehicle buyers, despite a decline in consideration rate year over year. Conversely, the consideration rates of such makes as Toyota and Mahindra sharply increase from 2011. The 2012 India Escaped Shopper Study is based on responses of 7,382 buyers and 2,721 rejecters of new cars and new utility vehicles who purchased their vehicle between September 2011 and April 2012.

The study was fielded from March to July 2012.

OCTOBER 2012 AFTERMARKET

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NEWS

Research & Development key to component makers growth: ACMA

Jagdev Kalsi

IN order to support the automotive industry growth, the suppliers also need to step up expenditure to fiveten percent of revenues on R&D by leading global suppliers which remains at just one percent for Indian suppliers, analysis by AT Kearney suggested. The same gap needs to be addressed for the suppliers to keep abreast with the automotive industry growth.

With the changing times, the component manufacturers and SMEs need to evolve and grow simultaneously along with the industry, not just in manufacturing but way beyond. The need of the hour requires them to

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evolve from being just manufacturers to being innovators, as the past President, ACMA, Arvind Kapur puts it, “Component manufacturers have to partner in design, development and testing to grow. There’s a need to find specific solutions and promote R&D for the component industry to end up winning.” In a way, he cleared what all is required to capitalize the growth that lies beyond production. Adoption of product development and investment in R&D has always benefitted those who’ve adopted it.

An earlier study by KIS value has also revealed about South Korea

Increased collaboration between OEMs and their suppliers can additionally benefit both parties, enabling them to take advantage of affordable R&D and help in evolution of India into an integrated development and manufacturing hub

NEWS

deriving advantage and gaining 28 times automotive trade balance (in USD million) by just increasing their investment in R&D by 1.4 times and ending up achieving 6.8 percent share in global exports in 2011 from one percent in the year 2000.

Global Platforms OEMs themselves are taking up development of global platforms and global centres of excellence in India by investing in R&D and local product development capabilities. As they visualise a strong potential in Indian brains, it has subsequently resulted in rise in the number of engineers employed in R&D from less than a thousand in 2002 to more than twenty five thousand in 2012, as per an Ernst & Young study.

Initially, there’s a need for the product development ecosystem to evolve that requires parallel support from government, educational institutions and OEMs. While government has taken positive steps, there needs to be long term vision, as Chairman, Godrej Group, Adi Godrej puts it, “Around 12-14 percent growth can be expected owing to the national manufacturing policy in the next two decades.”

Industry Academia Collaboration Another study by McKinsey presented during the recent SIAM convention in New Delhi also suggests government to treat auto components as a strategic sector and create infrastructure and rationalize structure of indirect taxes like excise, central and state sales tax etc. The industry-educational institute relationship can also benefit the industry as the development of institutes with applied research can reduce the time required for engineers to develop industrial knowledge, which in the current scenario takes 3 years of on-job training. While this would

A study by KIS value revealed that South Korean manufacturers derived advantages and gains of 28 times automotive trade balance (in $million) by just increasing their investment in R&D by 1.4 times and ending up achieving 6.8 percent share in global exports in 2011 from one percent in the year 2000 Arvind Kapur, President, ACMA

reduce the mismatch existing between OEM and supplier expectations as well on the counts of R&D, it will also give the engineers the right exposure needed to step in the industry. However, there exists a need to incentivise and mandate research to a certain extent to promote such practices and gain subsequent advantages of the same.

Increased collaboration between OEMs and their suppliers can additionally benefit both parties, enabling them to take advantage of affordable R&D and help in evolution of India into an integrated development and manufacturing hub.

Suppliers need to determine their organisation type and take a firm decision on the R&D path in order to reap future benefits of the same.

They need to decide whether to follow the path of early followers and revert positively on the OEM pull to take up product development or be explorers and establish themselves first and then invest or become visionaries and lead by example.

Product Development Cycle While early followers can support OEMs in faster product development cycles, they should perform collaborative learning with OEMs and invest later on in independent R&D and allow OEMs to remain the ecosystem enablers.

Explorers on the other hand can take a step further and set up design cell and basic testing facilities. While this can make them capable for process engineering, it’ll also require industryinstitution tie-ups with institutions being the ecosystem enablers. An increased investment after initial success will further allow for better outputs as suggested by EY Analysis.

For the visionary technocrats, while initial investment will remain higher, it’ll end up in application of affordable Indian technology in global sphere.

The investment in testing facilities will allow understanding design, prototyping testing and validation, it will lead to an end to end product designing and risk sharing with OEMs.

OCTOBER 2012 AFTERMARKET

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NEWS

SNSF, Honda kick off mechanic training centre Our bureau

HONDA Motorcycles & Scooters India Pvt Ltd (HMSIL) & SNS Foundation, (SNSF), the CSR wing of Anand Group jointly inaugurated the first two wheeler mechanic training centre at the SNSF centre recently.

This training centre, in its first year of operation, aims to train 120 youth annually in six batches as auto mechanics and thereafter place them in HMSIL’s sales and service centres managed by distributors. These training centres are designed to offer a variety of courses to match local job market, varying levels of school education, parental expectations, and aspirations of candidates.

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Advisor Customer Service, Honda Motorcycles & Scooters India, Kazuhiro Yamamoto said “For Honda, service is at the forefront & this initiative in collaboration with SNS Foundation is another step in this direction. We wish all the very best to all trainees & look forward to their association with Honda.”

HMSIL is the technical / knowledge partner in this initiative SNS Foundation's centre’s will evolve as multi-stakeholder partnerships, with each agency harnessed to collectively synergise their key strengths for the larger goal of preparing youth for job

readiness.

CEO Anand Automotive, Deepak Chopra, said “Partnering is our core value & The SNSF - Honda venture replicates Anand's spirit of partnership, we are glad to have this association with Honda since it is also one of our esteemed customers. We are proud to have three decades of social contribution by our CSR wing - SNS Foundation, it has done exceptionally well in the field of creating livelihood opportunities.”

In designing the courses, all efforts are focused on enhancing employability of young people above 18 yrs, both men and women.

IN CONVERSATION

‘We would like to be present in vehicle diagnostics’ Tata Motor’s new telematics service-FleetMan- was recently unveiled to showcase the company’s efforts in the area of vehicle connectivity and electronics. It took the company around twelve months to develop. The hardware was supplied

by Magneti Marelli and was then further developed for Indian conditions by Tata’s Engineering and Research Centre (ERC). FleetMan has a tie-up with Google maps while Idea is its telecom partner. It is planning to add more telecom partners in the future depending on the service quality. At present, only one service plan is available - `4,000 per annum per truck. More plans will be added depending on how well this service is received. As part of the service, one can track every vehicle in real time and mark zones on the map such as warehouses or stopovers for meals where your vehicle will enter. An alert is sent via SMS or email when the vehicle enters and exits the demarcated area. The service

and Fleet Management Services, Commercial Vehicle Business Unit, Sanjay Gupta at the launch of the FleetMan.

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IN CONVERSATION

Anand Mohan

Are you launching the FleetMan only in new Tata CVs to begin with?

Yes and that too only in new tractors and new Primas as an OE fitment to start with. After another two to three months, we are going to launch an aftermarket solution and post that we are also going to extend it to our range of rigid trucks.

We will also be getting into refrigerated truck temperature monitoring. It is a big telematics operation because now FDI in multi-brand retail has been cleared so cold chains will come up in a big way in the coming

Will the FleetMan be available only for Tata vehicles or are you going to have this service for other CV manufacturers too?

At present it will be only for Tata vehicles since a majority of CVs in the market are Tatas so we have a large market awaiting us. Once we are able to cater to Tata trucks, we will take a call on expanding our reach.

What are the challenges you face in terms of tampering?

Tampering with the hardware has always been a challenge because fleet telematics in India hasn't reached a stage where it is supported by drivers, so transporters still use it as a tool to police their drivers.

Does the FleetMan have two way communications?

Since the device uses a sim card,

a two way communication is possible but in India what we have found is that drivers tend to misuse this sim card. So purposely we have provided a system with a voice disabled sim card. Once the market matures to a time where drivers accept the telematics system as a tool to improve productivity rather than just a policing tool for them, two-way communication can be introduced.

Can you elaborate on the hardware and Tata's involvement in the FleetMan's development?

The telematics unit has been supplied

by Magneti Marelli. The complete software around that hardware including the IT infrastructure is our own.

What are other outcomes of this

service? What lies in store for Tata FleetMan? One area we would like to be present in is vehicle diagnostics. If there is need of spare parts, we will be able to find out where in the vicinity of the truck are those parts available and then we can instruct the driver to drive to that location. We will also be getting into refrigerated truck temperature monitoring. It is a big telematics operation because now FDI in multi-brand retail has been cleared so 'cold chain' will come up in a big way. Cold chain is after buying things from farmers, they will be transferred in refrigerated containers like in western countries. In refrigerated containers, the temperature needs to be maintained otherwise the perishables inside get spoilt. Telematics can monitor the temperature remotely.

OCTOBER 2012 AFTERMARKET

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COVER STORY

Bosch appears to be at the forefront of the efforts at better organisation of the two wheeler servicing business. It is looking to offer a viable alternative between two extremes: OEM authorised service workshops and roadside mechanics. Can it succeed?

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AFTERMARKET OCTOBER 2012

COVER STORY

Nabeel A Khan

BOSCH is looking to fill the gap in the automobile servicing industry by stepping in to servicing of two-wheelers with multi-brand service centres-Bosch Express Bike Service (EBS) in a bid to offer low cost innovation for this high volume segment. It has lined up an array of new low cost-innovative products in the retrofit market.

“There’s a need for such service centres in the market. Two wheeler owners are reluctant to go to OEMs or roadside garages. And that’s the need we’re looking to fulfil,” said Vice President –Automotive Aftermarket, Bosch India, Muralidharan S.

The first EBS was set up in the outskirts of NCR –Faridabad in July this year since then ten more outlets have come up in and around Coimbatore. As the two-wheeler population has been on the rise, the service segment has been witnessing unperturbed growth over the last few years. It grew with a CAGR of around eight percent between 2007 and 2011.

Currently, an estimated 70 million bikes run on the road making this two wheeler parc the second largest in the world. While two-wheeler remains preferred mobility solution commanding 76 percent market share in the automobile sector, the overall penetration level of 67 bikes per 1000

By this December, the company will have 40 more EBS in Maharashtra and subsequently it will enter Kerala, Andhra Pradesh and reach around 200 outlets across India in the first phase by next calendar year. The company has identified various regions based on population and business potential

OCTOBER 2012 AFTERMARKET

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COVER STORY

people remains low compared to other major two wheeler markets in South Asia. This undoubtedly gives enough opportunity for companies like Bosch to explore the option. The automotive giant sees growing rural purchasing power as one of the key drivers which in turn will create huge prospect for the two-wheeler aftermarket.

Viable Alternative “On one hand we have very high number of two wheelers in the market. They get serviced either in the showrooms or by roadside mechanics.

I won’t even call them (roadside mechanics) garages. But there’s a need in between these two extremes. Post warranty, they can continue to go to the OEM workshops, as not many people like to go to roadside garages but we are looking to offer a viable alternative,” Muralidharan explains.

By this December, the company will have 40 more EBS in Maharashtra and subsequently it will enter Kerala, Andhra Pradesh and reach around 200 outlets across India in the first phase by next calendar year.

Bosch has made Bangalore as the centre of activity; however, it is eying a pan-India presence for the twowheeler service module. The company

On an average, each twowheeler owner spends upwards of Rs 2,500 per year on maintenance and only 10 percent of the total (around 70 million on road units) two wheeler owners opt for OEM authorised service centres while remaining go to roadside garages

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AFTERMARKET OCTOBER 2012

has identified various regions based on population and business potential.

It will train even the roadside garage owner/mechanics and if they could manage the required space, facility and investment then they can get the EBS through franchisee or other arrangement.

It has also opened training centres at various locations.

“Approximately in every state, we have one training centre. We aren’t rejecting any region but from September to December, we are doing in one part of the country i.e West and South,” he added.

Attractive Business Preposition The company claims that it does not have much problem in obtaining parts like other multi-brand service providers.

It can easily get a good range of parts via Bosch brand. This was one of the main reasons which motivated the company to venture into this new area. On being quizzed about the competitors, he said “we are not competing with anyone in this segment. We’re a category creator.

We have created the category for multibrand two wheeler services.”

Elaborating on the economics of the business, he pointed out that on an average each two-wheeler owner spends upwards of Rs 2,500 per year and only 10 percent (total around 70 million units) of the total two wheeler owners opt for OEM authorised service centres while 90 percent go to roadside garages.

As of now on an average about ten bikes are serviced at each service centre in a day and the company does not

expect much rise in the number of bikes serviced at its centres. It does not follow a franchise model but instead provides branding to EBS, in terms of layout, uniform of the people etc. Owner of the garage will invest in the place and he’ll make money based on the footfalls.

The company also provides the training, technology and spares. Moreover, the garage owner does not have any compulsion to sell only Bosch products.

“We won’t restrict the owner from selling parts from other parts manufacturers. We’ll give the customer an option and it will eventually be the end customers’ choice to opt for spare parts. But we obviously expect him to sell Bosch products but it’s not in the contract. We have created the category where customer has the choice,” Muralidharan elaborated on the spare parts sourcing policy.

Authorised Service Network The investment in the new manufacturing capacities for domestic and exports needs by the OEMs –like Honda Motorcycles, Suzuki, Hero MotoCorp is a good omen for brighter future. While the penetration in the smaller cities and town augurs well.

The company claims that there has been no impact of any economic slowdown because of its range of products and strong network. It is still able to maintain reasonable growth. It claims to be maintaining a double digit growth compared to the previous year and is confident of maintaining the growth rate in the coming years.

COVER STORY

The distribution of parts for different categories of vehicles is carried out by the wholesalers, and the company has grown its parts network to around 35,000 retailers and workshops. “We don’t just distribute, we need workshops consumption. Any kind of marketing or promotion is also done by us,” he maintained.

The company has strong presence in the multi-brand car service segment under ‘Bosch Car Service’ brand and currently, it has more than 500 centres across the country. The growing demand of diesel car opens up a new window of opportunity for this automotive service provider.

“If you talk about diesel parts since many of the cars are diesels, diesel technology is one of our backbones.

There are certain kinds of customer problems that can be solved by our own parts. So, this is one of the reasons that motivated us to go in this direction.

Since a lot of products are made in India, it is also cost competitive,” a company official pointed out.

New Products In terms of introduction of new products, the company is focusing on new variants of the vehicles and focusing on expanding it product range.

“We aren’t getting many new product in the aftermarket, its range expansion since there are so many new vehicles coming up.”

In the next phase, the company is planning to introduce a number of new products in the aftermarket which includes wiper blades and non-asbestos brake pads. It will also have a non-stop range expansion for ignition charging points, high pressure pipes and filters.

A DC converter- mobiliser, has been developed in India for the local markets needs. The product will be suitable for the low cost small car that don’t have intelligent system and electronic

“On one hand we have very high number of two wheelers in the market.

They get serviced either in the showrooms or by roadside mechanics. But there’s a need in between these two extremes.

systems. While cranking or ignition, the radio or music system goes off for a few second but this mobiliser will help prevent the disruption and everything will remain even when cranking the vehicle.

“We have developed this DC converter only for the small segment of car and we see a huge potential in the aftermarket, especially for the music system. This is quite affordable and will be available in the price range of Rs 500 to Rs 800. This is locally developed technology and only required in India.

Bosch is already promoting this product in the aftermarket and hopes to sell over 50,000 units a year,” said Dr Markus Hildenbrand, a senior official at Bosch Automotive Electronics India told Aftermarket. Such low-cost innovation is very lucrative for the company. It has already done patenting for the product.

Raiding Spurious At Bosch, the fight against spurious product is a continuous process. It is worried about spurious parts made in India and takes this issue seriously to counter it at multiple levels. At first level, it has a small cell in aftermarket division to conduct raids. It not only

Post warranty, they can continue to go to the OEM workshops, as not many people like to go to garages,”- VP –Automotive Aftermarket, Bosch India, Muralidharan S conducts raids on shops/establishments but also on the units that manufacture these spurious items. It goes closer to the source. And second level is education and awareness as the company feels that most people use spurious parts not because they want spurious parts but because they don’t know it’s spurious.

There is a need for continuous training and education and the company’s local training centre have been playing a major role in this process.

“Due to spurious products, the Government loses sales tax and they are the biggest loser due to counterfeit.

ACMA and SIAM play an important role. We’re very strong with constant technology upgrade. At the end of the day, we’re only going to reduce spurious parts but cannot completely eradicate the practise,” Muralidharan said.

The company is looking at emerging markets like Bangladesh and Thailand for exporting products in the aftermarket in these countries. “We see enough opportunities in India, South America, Middle East and Africa and are evaluating the opportunities in these markets,” he concluded.

OCTOBER 2012 AFTERMARKET

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IN CONVERSATION

‘With our service network, we can reach the customer every 50 km around the country’ AMW will focus on making dealerships more robust and hope to reduce the turnaround time for major repair works to

!"

# Aftermarket, MD, AMW, Anirudh Bhuwalka $" $%

Nabeel A Khan

How are you stepping up your aftersales service?

We have 123 dealerships; we are by far the only other company after the major players with such a comprehensive network. This is our biggest advantage and Unique Selling Preposition. We have taken 25 percent market share and nobody buys the truck only by the product. They need the truck on supported terms.

How do you want to take the dealerships to the next level?

Clearly we are doing a lot in the service support but there is fundamental focus in making the dealership more robust and providing adequate service support which includes providing onsite support, getting delivery time better and getting our parts available across the network. As a result we have created a service network where we can reach the customer every 50 km of the country.

Repair turnaround time is a big area of concern for the CV owners, how are you addressing it?

For example for any minor repair work we can deliver the vehicle on the same day. For major repair our target is to do it in two days but currently it is

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AFTERMARKET OCTOBER 2012

taking anything between three to ďŹ ve days. It is question of which dealerships are how proactive and how quickly they are gearing up. In certain places in the northern Gujarat we are doing very good while in some other parts its taking time.

But all in all we have performed well. We have mobile vans, 24x7 multilingual call centres all over the places. We have our over 400 own service engineers. We have command room and control centre which monitors every site that is coming up. We might add 10 or 12 more dealership by the end of this ďŹ scal but fundamentally it would be to make it more robust.

When are you going to bring the buses and will you have a separate service centre for that?

We have already showcased bus at the auto expo in January, and our plan was to introduce the luxury bus towards the end of this year. We are on that and will see the bus coming up towards the end of this ďŹ nancial year. 12 axles 14 metre. We are positioning it within the true AMW philosophy to follow the global standards. We are going to make it competitive. Will focus mostly the luxury tour operator, though market is small in size but its growing as the urbanization and roads are building.

Hence we want to be early so that we will

grow along with the market. Coming to aftersales, we think that existing service cetres are equipped enough and don’t need a separate facility for this.

The CV segment is experiencing a cyclical downturn; due to this do you have any change of plans?

We are following up with the previously announced investment plans.

We have slated the outlook and by the end of this ďŹ scal a new range of trucks will come up. We have already launched 11 products last year which was our entry into the mass haulage. And we are launching premium range of trucks also towards the end of this year with new cab.

To start with, we are going to launch four models in the premium range.

What are the new products launch plans?

The production capacity is already there, this is coming up with preplanned investment commitments. There are no more new investment plans moving forward but this investment will pair itself by the end of this year. If by the end of this year we can hold on to our last year number and grow moderately, we would expect to be a reasonable growth.

Look, premium segment is a new range that we are introducing. There are two perspectives – ďŹ rst, we have noticed that

IN CONVERSATION

there is a slight shift towards better and better truck we want to be prepared for that. This is going to be more a strategic, that we are putting up these trucks a bit ahead of its time. Second is that while in tipper we have become number two in the market but there are some segments where we are not able to service especially which requires higher levels of horse power. So we are servicing those segments also. This is a dual strategy- one- prepare for the shift in the market as in it comes because the product development takes a long time.

Two- to service all kind of niche market so far we have not been able to serve.

How different are these products going to be and what kind of market size you weigh?

These all new products will come with electronic engines and they are going come with higher horse power engine in range of 230 to 280 horse power. The scaling up in terms of horse power will bring complete technology changes. So it’s a completely new driveline and will be more spacious and customer friendly and more Indian customer oriented. In the last five years we have experienced we are utilising in the new truck.

Whatever learning we had we have tried to implement in the new cabin. We believe that the new range of products are going to compliment and not replace the existing range of products which we have.

See, today in the premium market- the size would not be more than 2,000 units a year. we have currently 25 percent market share in the tipper market and most of the customers that we have also wanting to scale up to these trucks. What we are saying is that we can also give these a offering because the infrastructure is same, customers and service support is same and manufacturing facilities are same so this the natural expansion of what already do. We are making the segment more robust for ourselves.

OCTOBER 2012 AFTERMARKET

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AUTO POINT

Rise in diesel prices An impact on reeling profitability of transport operators Revati Kasture & Vishal Srivastav

ON the back drop of slowing economic growth and escalating inflationary pressure since second half of the last fiscal, the average consumer spending has strained significantly during this period. This drop in consumer spending has also affected the freight movement (Especially primary freight movement), consequently resulting into substantial drop in the utilisation levels of transport operators and also the freight rates during this period. CARE Research observed that the freight rates have dropped from as high as around Rs1.60/BTKM for a 16 tonne payload capacity truck on Delhi – Mumbai route in September 2011 to around Rs1.40/BTKM in August 2012.

CARE Research believes, although government’s decision to hike the diesel price was inevitable in order to address the issue of burgeoning under-recoveries plaguing the OMCs, it is expected to pose fresh challenges to already depleting profitability of transport operators.

Healthy freight demand has been cushion for diesel price hikes in the past…

During last three fiscals, the price increase in the diesel has been around 13 times. However, the healthy economic scenario ensured that strong freight movement and subsequently the utilisation levels and profitability of the transport operators were also at healthy levels. This allowed transport operators

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AFTERMARKET OCTOBER 2012

to fully pass on the price rise to their customers.

However considering current economic scenario, offsetting

CARE Research believes, although government’s decision to hike the diesel price was inevitable in order to address the issue of burgeoning underrecoveries plaguing the OMCs, it is expected to pose fresh challenges to already depleting profitability of transport operators

the effect of 12 per cent hike in diesel price which is highest in a decade seems difficult.

With slowdown in the freight movement, the hike in the diesel prices will be challenging…

CARE Research believes with economic slowdown still haunting, the current hike in the diesel prices is expected to pose challenging situation for transport operators on two fronts.

The operators which were already struggling to keep a check on their dropping utilisation rates by pulling down the freight rates, have to now confront sharp rise in fuel cost. Studying the operating dynamics between Mumbai – Delhi route, it was observed that recent hike of Rs 5 in diesel prices, have exerted an additional burden of 10

AUTO POINT

CARE Research foresees an increase in the average freight rates would be in a range of 8-10 per cent in the near term paisa/km on the operating cost of the transport operators, squeezing up the gross margins by almost 250-300 bps.

Onset of festive season might provide some respite to the transport operators Although it has been observed that transport operators union have raised the freight rates by almost 15 per cent immediately after the diesel price rise, CARE Research expects, a rise of such magnitude would be momentary in the light of subdued freight demand.

However, the onset of festive season will bring some respite to the operators as it will provide them opportunity to increase the freight rates and thus negate the impact of rise in cost.

CARE Research foresees an increase in the average freight rates would be in a range of 8-10 per cent in the near term.

Inspite of marginal improvement in consumer sentiment owing to the onset of festive season, the macro-economic scenario still remains gloomy due to low demand of consumer discretionary goods and subdued growth in agriculture owing to below normal rainfall in most of the agricultural regions. Further, high ination and interest rates have also been a deterring factor impacting demand for capital goods leading to slump in industrial activity.

CARE Research believes, the overall impact of economic impediments has lead to a plunge in freight demand.

Government’s recent decision to allow 51 per cent FDI in retail once implemented will create enormous opportunities for transport operators. However for short term, CARE Research expects the freight demand to remain muted. „

OCTOBER 2012 AFTERMARKET

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SPECIAL REPORT

T&T Motors third in Asia to have Merc brand centre

Jagdev Kalsi

T&T Motors is looking to take its relationship with Mercedes Benz to a higher level with setting up of German luxury car makers’ first brand centre in the country in New Delhi with an investment of `75 crore.

“Realising rapid growth in Delhi we are coming up with a brand centre for Mercedes Benz in South Delhi. The brand centre will have all the cars from

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AFTERMARKET OCTOBER 2012

Mercedes Benz and will be one of the biggest brand centres for Mercedes Benz in Asia,” Chairman, T&T Motors, Ravi Talwar told Aftermarket.

The brand centre, spread over 65,000 sq ft, will be the third such outlet for Mercedes Benz in Asia after China and Singapore, according to the company.

After having dealership alliances with multiple OEMs for decades,

T&T Motors’ Mercedes brand centre, spread over 65,000 sq ft, will be the third such outlet for Mercedes Benz in Asia after China and Singapore

SPECIAL REPORT

T&T Motor took an unusual decision of shunning all the existing dealership and committed itself to Mercedes Benz in 1997. It has gained near monopoly in Delhi and Rajasthan. The company owns five showrooms, three workshops and the bodyshop in the National Capital Region.

The decision to terminate previous alliances was not based on any financial failure but the entrepreneur’s passion for the brand and ability to foresee the growth of luxury segment in the country.

T &T Motor had its dealership alliance starting with the Hindustan Motor, Maruti Suzuki and GM. Now it has only Mercedes dealerships and workshops in Delhi-NCR, Rajasthan, Haryana, Uttar Pradesh and Uttranchal.

“Mercedes Benz is now young people’s brand. The marketing perspective has completely changed.

Now most of my clients are below 35 years of age. We spend a lot on marketing, promotions, events, showrooms and manpower than previously in keeping with changing times,” Chairman, T&T Motors, Ravi Talwar Ravi Talwar described the challenges that arose while coming up with another new dealership in West Delhi and said, “To maintain the global standards, Mercedes Benz very closely observes its dealership activities. The challenge is, in a given area, we have to meet very stringent and top quality norms for the luxury cars.

Even the furniture in the dealership has to match German standards.”

T&T Motors’ existing dealership in

Peter Honegg, MD & CEO, Mercedes-Benz India and Ravi Talwar, Chairman, T&T Motors

Delhi spans 20,000 sq ft area and had been developed with an investment of Rs five crore. The multi-floor dealership is in a prime location in West Delhi and has space to display all the cars from the Mercedes Benz portfolio. The dealership is not only the biggest for T&T Motors in India but also the largest for Mercedes Benz in the country.

Changing times have seen Mercedes Benz give a new and younger look to the brand and this has had an impact on the way the T&T Motors has been working previously.

“Mercedes Benz is now young people’s brand. The marketing perspective has completely changed. Now most of my clients are below 35 years of age,” said Ravi Talwar noticing a different target audience. He also highlighted the requirements and expectations that the younger and bold age group expects out of them and said, “Nowadays, T&T Motors spends a lot on marketing, promotions, events, showrooms and manpower than previously.”

Apart from sales and service, T&T Motors also believes in keeping up its dealership standards to the best in class. It believes that the dealership should be of

the standard anywhere else in the world.

As its new dealership is the biggest for Mercedes Benz in India, it has amenities like a café for its customers to decide on their buys calmly. The dealership has all the range of Mercedes Benz cars on display, provides valet parking services and a range of accessories and collectibles for the passionate buyers.

“There’s no communication gap these days and if a customer has an issue, it shouldn’t be that he’s unable to figure out whom to call. Sometimes, even I get calls from customers. The culture has changed, even 24 hrs service is a short period these days,” said Talwar.

Apart from the service and usual facilitations like financing deals, T&T Motors also works on getting customised packages for its customers depending on their specific requirements. Stressing on the individual services they give to customers, Talwar said, “We work as an interface and see what the customer is asking and deliver accordingly. We make sure the insurances we give the customer are right and customer’s interest is taken care of. We don’t deal with insurance companies who can’t offer good deals.”

OCTOBER 2012 AFTERMARKET

37

GLOBAL

Citroën launches new online car comparison tool HOW best to compare the features and benefits of new cars before deciding which one is right for you? It can be a difficult process. Particularly when new car buyers and fleet decision makers need to balance such a wide range of factors across a number of models to be sure they’re choosing the car that best suits their needs.

Using ‘Créative Technologie’ to simplify the process, Citroën has launched a new car comparison tool that makes it easy for prospective buyers to see how individual Citroën models compare to the competition.

Citroën worked closely with KeeResources, a leading provider of automotive data in the UK, to deliver the new car comparison

tool. A key objective was to ensure the information available could be tailored to the differing requirements of private motorists, company car drivers and fleet decision-makers.

In each instance, the Citroën new car comparator provides easy-toview, side-by-side specifications and itemises the advantages of each model using clear graphical images to help users with their selection process.

The new car comparison tool covers all current Citroën models and their respective market segments. Visitors to the website can compare information such as CO2, VED, mpg and power figures of up to four other vehicles at a time against their Citroën car of choice.

For the company car driver the

Toyota kicks off recycling initiative for ELVs TOYOTAS are renowned for their longevity, but when they finally reach the end of the road there is a new system for ensuring they are responsibly and efficiently disposed of, with a fair price paid to owners. Rewarding Recycling, gives customers peace of mind and ensures that end-of-life vehicle recycling is carried out to the highest environmental standards and in line with legal requirements.

The first step for owners wanting to dispose of their Toyota is to input their vehicle registration number and postcode, generating an instant valuation

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AFTERMARKET OCTOBER 2012

for their car on the company’s website.

They can then select their preferred Toyota centre for dropping off their vehicle, and at the time of the handover they will be given a PIN. Entering this number on-line will automatically generate payment of the agreed vehicle value by BACS to the customer’s chosen bank account, making the whole process secure and cash-less.

After being received by the Toyota centre, the vehicle will be collected for final disposal by Autogreen, which has been Toyota’s end-of-life vehicle recycling partner since 2005. Autogreen’s

headline comparisons are designed to be directly relevant, covering P11D values, CO2 emissions, power, BIK with both 20 percent and 40 percent tax bracket liabilities and total savings.

Fleet managers can also access allimportant whole-life-cost data.

“This easy to use comparison tool from Citroën works with independent data and addresses the issue of how best to compare new cars for business or private use. It has been designed so that visitors to our website can balance all the factors that come into play when comparing different models. It allows them to select the vehicle best suited to their needs without the need for any type of login details or passwords.

They can compare prices, equipment, technical data, fuel economy, safety features and even the Euro NCAP ratings of the Citroën car range with any other comparable make and model on the market,” said Citroën UK’s Fleet Director, Martin Hamill.

processes fully comply with UK and European standards and ensure that recyclable vehicle parts and materials are recovered and any waste generated is disposed of safely and responsibly.

Thomas Rosselle, Toyota Manager CSR and Environmental Affairs, said: “We’ve introduced Rewarding Recycling not only to make the job of disposing of their car simpler for customers, but also to ensure the process is done in an environmentally responsible way. This supports our 360-degree environmental leadership from initial vehicle design, through production and customer ownership through to end-of-life recycling to the highest standards.”

Rewarding Recycling means customers can organise vehicle disposal through people they can trust at the participating Toyota centres and can be sure of being paid a fair price.

INSIGHT & OUTLOOK

Smartphones are key to car sharing of the future

METROPOLITAN areas are becoming ever larger, the streets ever more crowded, and in many places the search is on for alternatives to using private vehicles. Against this backdrop, a growing number of car sharing projects are being set up around the world, which reduce the volume of traďŹƒc while opening up new sales markets to automotive manufacturers at the same time. A digital car key which is integrated into a conventional smartphone together

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AFTERMARKET OCTOBER 2012

with a special utility program for the cell phone could revolutionize the spontaneous hiring of rental cars. “Our innovative digital key is considerably cheaper to use than previous systems, operates more securely, and is also more convenient for the user. This is why we see this as a key technology, which has the capability of making vehicle eets and car sharing more eďŹƒcient and attractive. An initial eet test currently being carried out in

Toulouse in France is demonstrating the key’s eďŹƒcient operationâ€?, explains Head of the Continental Business Unit Body & Security, Andreas Wolf.

&

The car sharing system from Continental revolves around the digital key, which exchanges its data with the vehicle using near ďŹ eld communication (NFC). Continental sends a forgery-

INSIGHT & OUTLOOK

proof data record in an encrypted format to the cell phone each time a vehicle is about to be used. This is stored on the SIM card and contains the access authorization for the vehicle in question.

Using NFC technology, the cell phone transfers the data (authentication, vehicle and diagnostics data, and user proďŹ le) over a distance of a few centimetres from the phone to an NFC reader (on the vehicle doors for example). Another receiver inside the car veriďŹ es the digital key when the engine is started. “The main advantage of using a cell phone as a car key is exibility. We can use a vehicle at a moment’s notice. The key data is transferred to the cell phone in a matter of seconds. The traditional handover of keys is no longer required and we can just get into a car we have reserved online and drive o,â€? explains Caroline Lapelerie, who often uses eet vehicles in her role working for the city administration of Toulouse.

'

* easy A special app for smartphones makes it possible to rent a vehicle from the car sharing eet. The user can use the utility program to ďŹ nd, select, and reserve vehicles in the city region. The smartphone can even navigate the user to the car’s location. It’s even possible to rent a vehicle spontaneously: As soon as the user holds his or her cell phone against a free car, a digital key is generated and sent to the smartphone once an availability check has been carried out on the server. The digital key unlocks the car and, depending on how it is programmed, the app retrieves further key data on the condition of the vehicle, before switching to a convenient navigation system.

Continental’s car sharing system has already passed its initial performance test. The Autopartage@Toulouse project, which was realized together with Partners, has been running in Toulouse

for almost two years, where the digital key opens the doors to a whole eet of vehicles. In total 10 vehicles is part of the project. These are being used daily by employees of the city administration from Toulouse.

+ /

/

1

While most car sharing eets currently still rely on systems that bundle all intelligence within the vehicle, Continental uses smartphone intelligence and only requires NFC technology within the car. This approach has many beneďŹ ts.

The main advantage is the considerable reduction in costs; By using a digital key, investment per vehicle can be reduced by a factor of ten in the best case scenario.

However, Continental’s solution is not only signiďŹ cantly cheaper than vehiclebased systems – it is also much more exible. Most of the latest systems can only be used with vehicles from certain vehicle series or models from individual manufacturers, whereas the digital key from Continental can be used with all makes and models. Small Japanese cars, German sedans, French vans – with the car sharing system from Continental, a wide range of vehicles from many dierent manufacturers can be used in a single eet.

The second big advantage of the digital car key from Continental is its extremely high level of security. It works within the same data range and according to principles identical to the payment functions that are also stored on the cell phone, and therefore meets banks’ strict requirements. In addition, data is only synchronized between the cell phone and vehicle in encrypted format and not using an external antenna via a service centre.

As such, the system is equipped with very good protection from tampering.

The user is not inconvenienced by these security procedures. On the contrary, this

While most car sharing fleets currently still rely on systems that bundle all intelligence within the vehicle, Continental uses smartphone intelligence and only requires NFC technology within the car makes the system easier to use than ever. “In order to use the digital key, I don’t ďŹ rst have to go through the laborious process of entering a password or PIN number. I simply place my smartphone in the holder and can start the vehicle immediately,â€? Lapelerie explains.

However, Continental’s system is not only good value for money and secure, it also functions better in everyday life. Since all communication takes place via the cell phone and not via the vehicle, it does not matter at all where the vehicle is parked. Conventional car sharing vehicles rely on a constant GPS and radio connection and are diďŹƒcult to locate, log in to, and log out from in narrow spaces between high-rise buildings, underground parking lots, and parking garages. Whereas vehicles can even be parked ďŹ ve stories underground using Continental technology – as was necessary for the Toulouse project. As soon as the user emerges onto the street again together with his or her cell phone, the location of the vehicle is registered and sent to the central oďŹƒce and the current rental service ends.

1 2

And this is just the beginning, since Continental’s system is freely scalable and can be easily expanded to include new functions at any time. For example, it will also be possible in the future to

OCTOBER 2012 AFTERMARKET

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INSIGHT & OUTLOOK

save personal settings for the vehicle on the digital car key. The system already features automatic bluetooth-pairing of the mobile phone. This could also be used in the future to transfer music data, favourite radio channels and seat preferences so that the driver instantly feels at home in the short-term rental car. The digital key from Continental also provides all the features necessary for use in other modes of transport. When appropriate software modules are added to the system, the car key of the future may even replace tickets for public transport as part of the growing networking of traffic. As such, the personal car key on a cell phone will open the doors to buses and trains for its user.

With sales of €30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical

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AFTERMARKET OCTOBER 2012

A special app for smartphones makes it possible to rent a vehicle from the car sharing fleet. The user can use the utility program to find, select, and reserve vehicles in the city region.

The smartphone can even navigate the user to the car’s location

elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also a partner in networked automobile communication. Continental currently has approximately 169,000 employees in 46 countries.

The Chassis & Safety Division develops and produces electronic and hydraulic

brake and chassis control systems, sensors, driver assistance systems, airbag electronics and -sensorics, washer systems and electronic air suspension systems.

Its core competence is the integration of active and passive driving safety into ContiGuard. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid and electric drives. Information management is at the heart of the Interior Division, which provides a range of products that includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tiremonitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions and cockpit modules and systems.

GLOBAL

DVLA and FLA agree vehicle recovery scheme for financed cars THE Driver and Vehicle Licencing Agency (DVLA) and the Finance & Leasing Association (FLA) recently launched a vehicle recovery scheme.

This ground breaking new agreement enables finance companies to rescue financed cars that have been impounded by the DVLA because the driver has no road tax (driving a car that is subject to a finance agreement without Vehicle Excise Duty (VED) is a breach of the finance contract).

This new scheme builds on the scheme the FLA already has in place with the majority of police forces in England, Scotland and Wales which enables the recovery of cars impounded

by the police.

With more than 1.25 million new and used cars bought on finance each year, co-ordinated action by the DVLA and finance companies will deliver significant road safety benefits as well as helping to keep the cost of finance affordable for law-abiding motorists. "Our new vehicle recovery scheme with the DVLA will allow finance companies to be able to collect cars that have been illegally driven by their customers. This will help make our roads safer for law-abiding motorists and will also mean that finance companies will be able to collect their cars before they go to the crusher or are sold at auction," said Head of Motor

Fujian Benz in tie up with Mapfre for roadside assistance ROAD China Assistance, the subsidiary of Mapfre Assistance, has reached an agreement with the local company Fujian Benz Automotive whereby it will begin offering roadside assistance to the customers of this automotive firm.

This agreement is the result of the efforts made by Road China Assistance in its strategy of setting up collaboration relationships with the main car manufacturers in China to provide roadside assistance services.

Furthermore, it will widen its offer in the vehicle sector with the sale of warranty extension and mechanical

warranty products.

Fujian Benz Automotive Co Ltd, founded in June 2007, is a joint venture between Fujian Motor Industry Group Company and Hong Kong Daimler Vans Ltd, which is a 50 per cent venture between Daimler AG and Taiwan China Motor Corporation. It is a modernized plant which adopts the Mercedes-Benz production and quality management system, with a planned annual capacity of 40,000 vehicles.

Road China Assistance has been operating in China since 2004 and has branches in Beijing, Shanghai and Hong

The FLA predicts that approximately 1,000 illegal cars worth approximately £5.5 million will be identified every year because of this new scheme

Finance at the FLA, Paul Harrison.

The FLA predicts that approximately 1,000 illegal cars worth approximately £5.5 million will be identified every year because of this new scheme.

Road China Assistance has been operating in China since 2004 and has branches in Beijing, Shanghai and Hong Kong.

It is positioned as one of the leading companies providing roadside Kong. It is positioned as one of the leading companies providing roadside assistance and warranty extension in China.

Mapfre Assistance is the trade mark of Mapfre Asistencia, a leading assistance programme and travel insurance player.

It provides comprehensive solutions to its customers in four main sectors: insurance, automobile, finance and travel and tourism. It directly operates in 44 countries with more than 1,550 corporate customers throughout the world.

OCTOBER 2012 AFTERMARKET

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GLOBAL

Castell, Traka offer intelligent loading bay safety systemt CASTELL, an industrial safety specialist and Traka, an access control provider have joined forces to create DockSafe, an intelligent loading bay safety system. DockSafe uses Traka’s immobiliser system to control access both to the loading bay and Castell’s Salvo Susie mechanical locking device.

Since only authorised users can gain access to the loading bay equipment, the possibility of untrained staff accessing potentially hazardous equipment is removed.

Access is granted through the intelligent Traka iFob, which allows Castell’s Salvo Susie to be released from its storage cabinet. The Salvo Susie is then fitted to the articulated trailer’s exposed emergency airline coupling. A Castell key is subsequently released from the Susie and inserted into the Salvo Control Panel, enabling the bay doors to be opened. This sequence of events ensures that the trailer is immobilised while loading or unloading is carried out.

Castell’s experience in the provision of loading bay safety systems has seen the company install Salvo on thousands of loading bays worldwide. Similarly, Traka’s expertise lies in access control solutions for forklift trucks and loading bay door control within logistics and distribution markets across the globe. The two companies have created a system that enhances loading bay safety regardless of vehicle type. The system restricts access to authorised personnel only, and gives full traceability in terms of who used which door, and when this occurred. This audit trail is vital when assessing both performance and efficiency.

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docksafe

“The ability to track and control who is accessing equipment delivers a number of benefits to the end user: increased safety, improved efficiency and a complete endto-end audit trail. I believe this system presents the market with a unique solution,” said Global Sales Director, Castell, David Hughes.

Castell Safety International Ltd was founded over 85 years ago in the UK. It is a leading provider of key interlocking technology, developing products that keep pace with the needs of emerging markets and applications in all business sectors. The company now designs and manufactures the world’s widest range of industrial safety systems and offers solutions in trapped key interlocking.

Castell is a subsidiary of Halma plc.

Halma is a leading provider of

Traka iFob allows Castell’s Salvo Susie to be released from its storage cabinet.

The Salvo Susie is then fitted to the articulated trailer’s exposed emergency airline coupling solutions in safety, health and sensor technology and has over 4000 employees in 40 subsidiaries worldwide. Halma’s subsidiaries make products that protect lives and improve the quality of life for people through innovation in market leading products which make its customers safer, more competitive and more profitable.

GLOBAL

Sparks Commercial Services’

RENAULT Trucks dealer Sparks Commercial Services Ltd has kicked o its newly built VOSA-approved Authorised Testing Facility (ATF) at its Portsmouth site. The new ATF test

station is oering open access testing for heavy goods vehicles, trailers, minibuses and coaches twice a week. The company has also revamped its existing Class 4, 5 and 7 MOT lane to further improve its service oering.

Commercial Director at Sparks Commercials, Steve Chester says, "The new ATF lane represents a signiďŹ cant investment for Sparks Commercials and is central to our growth and development plan. The new

facilities are already receiving positive feedback from our existing customers and we have also welcomed some new operators of other truck makes. We are delighted now to be able to oer a ‘onestop-shop' to our customers as a Renault Trucks approved dealership with allmakes parts, servicing, inspection and MOT available on site." An integrated marketing campaign, including local advertising and direct marketing activities is raising awareness of the new ATF to operators in the Portsmouth, Fareham, Gosport, Chichester, Selsey and Havant areas.

Sparks Commercials is an authorised distributor for Renault Trucks and provides new and used sales, service and parts for the full Renault Trucks range as well as all-makes parts and servicing for commercial vehicles. Its purpose built facilities at Southampton, Portsmouth and Poole deliver a comprehensive suite of sales and aftermarket services. „

OCTOBER 2012 AFTERMARKET

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PRODUCTS

Solid and Hollow Rivets THE cold forged rivets come in 1.4-10 mm diameter in round head, CSK head, flat head, tin-min type, raised, mushroom head, trussed, binding head and 1.4-5 mm pop rivets and 3-10 mm hollow cold forged process rivets made from special wire. These products are made as per IS, BIS, JIS and DIN standards or as per drawings and samples.

Materials used are MS, special wires, brass, aluminium, copper and SS-304/316. Applications are in machine tools, light and heavy engineering industries, hydraulics, pneumatics, automobiles, fabrication, bus body manufacturing and other service industries.

Stacker Crane Shock Absorbers THE SCS series stacker crane shock absorbers are designed primarily for emergency applications to improve the performance and safe operation of equipment, such as automated storage and retrieval systems. During normal operation, these shock absorbers are required to provide only minimal resistance, but are designed to function under full load conditions when necessary. In an emergency condition, when the velocity of the system carriage or trolley is greater than normal, the shock absorbers respond to protect the installation by providing controlled deceleration.

Applications are in automated storage and retrieval systems, automotive manufacturing and production equipment, theme park rides and small overhead cranes.

ABC Industrial Fasteners, Mumbai, Maharashtra Tel: 022-2847 0806 Email: abc@precibolts.com Website: www.precibolts.com

Slack Adjusters AN array of slack adjusters that is equipped with latest technology is offered. These slack adjusters are highly efficient and their sturdy construction is well appreciated by esteemed customers. The slack adjusters are known for their features, such as dimensional accuracy, sturdy construction, durability and efficiency.

Cosmo Teck, Mumbai, Maharashtra Tel: +91-022-26403687 Mob: 09833811406 Email: asif_fakih@yahoo.com Website: www.cosmoteck.in

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Maco Corporation (India) Pvt Ltd, Kolkata, West Bengal Tel: 033-2454 3200 Email: kolkata@macocorporation.com Website: www.macocorporation.com

Belt Dressers THE belt dressers are specially formulated spray for cleaning and protecting belts made up of rubber, leather and synthetic material.

These belt dressers are used in automobile fan belts, such as air-conditioners, etc. The belt dressers eliminate screeching noise, improve transmission efficiency by preventing slippage and developing grip, and extend belt life by protecting it from weathering effects.

These are available in 500 gm aerosol tins.

Chem-Verse Consultants (India) Pvt Ltd Mumbai, Maharashtra Tel: +91-22-24033826 Email: sales@chemverse.com Website: www.chemverse.com

PRODUCTS

Wheel Loaders THE wheel loader has payload capacity of 750 kg and transmission of heavy-duty sliding mesh with 6 forward and 2 reverse speeds. This wheel loader comes with hydraulic brakes provided on the front wheels and mechanical brakes on the rear wheels. Some of the technical specifications include: bucket size six-cm, maximum height 4.1 mtr, dump height 2.68 mtr, top speed 29 kmph, engine of Simpson’s S433, four cylinder, water-cooled, diesel engine with rated power of 49 BHP @ 2,200 RPM, hydrostatically operated steering wheels with 4.7 mtr turning radius, hydraulic system tandem pump with two/three spools control valve, electrical system 12 V, negative earth with a single heavy-duty battery, optional buckets of 0.25 cu mtr to.75 cu mtr capacity four-in-one multi-purpose bucket, and operating weight of 5,500 kg.

Action Construction Equipment Ltd New Delhi Tel: 011-40549900, Mob: 09967047733 Email: marketing@ace-cranes.com Website: www.ace-cranes.com

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PRODUCTS

Wheel Aligners THE R pac super 8 x 6 fully-loaded wheel aligners have four compact measuring heads, 8 CMOS/CCD cameras and six inclinometers. These wheel aligners have camber, caster, toe, front setback, and thrust angle.

Other salient features include kingpin inclination/spoiler program, rear setback/track width difference, wheel rim size of 12”-20”, excess toe warning, four-point runout compensation, voice prompt, data manager software, 17” LCD monitor and park-in tower cabinet with convex mirror to guide vehicle parking on the alignment pit. Optional features and supplies include electronic rotary plate, multilingual program, measurement of lock angle & toe out on turns, auto-charging facility while the sensor arm is operated using cable, and cable option, while the battery power is low.

Industrial and Automobile Keys THESE industrial and automobile keys are available in all types, like square, flat and parallel, woodruff, gib-head, etc, as per IS:2048, 2292, 2293, 2294 and 2710, in DIN06881 to 6888, ASTM and BS-46, part I. Sizes range from 3 x 3 mm sq to 50 x 28 mm flat parallel keys with all sides ground to required tolerance and well chamfered with all over for ease of assemble for 10 mm to 300 mm shaft key ways. The keys are used for transmitting loads in electric motors, pumps, couplings, pulleys, valves, textile machineries, agricultural machineries, chemical plants, machine tools of all types and other rotating parts.

Woodruff keys are used in compressors, two-wheelers, three-wheelers, cars, trucks, tractors and gearboxes in all types of machineries.

Jagat Engineers, Vadodara, Gujarat Manatec Electronics Pvt Ltd, Puducherry, Puducherry Tel: +91-0413-2248926 Mob: 09344643104 Email: sales@manatec.net Website: www.manatec.net

Forged Automobile Components A variety of forged automobile components are offered for OEM and aftermarket requirements.

In addition, all types of forged components are custom-designed to meet specific requirements of customers. The forged automobile components are designed and developed using modern production technologies. These components are available in various profiles, like materials and grades.

Samrat Forgings Ltd, Mohali, Punjab Tel: 01762-655733,09216514444 Email: samratforge@satyam.net.in

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Tel: 0265-264 2347

Hydraulic Aerial Access Platforms THE hydraulic aerial access platforms are truck-mounted and towable. These access platforms and lifts are ideal for installation and maintenance of street lights, HT/LT transformer junctions, overhead electrical lines repairs, compressed air lines, OHE crane maintenance, etc. The platforms are used for fire fighting and fire rescue within the maximum heights/maximum lateral reach limits. Mountable on all LCV/HTV chassis (new or used) the hydraulic aerial access platforms and lifts are most suitable for multifarious repairs within industrial establishments as well as outdoors. These are towable by a sturdy multi-utility vehicle or small sized tractor, and are also custom-designed.

Vanjax Sales Pvt Ltd Chennai, Tamil Nadu Tel: +91-044-42821000,+91-09789976611 Mob: 0810075011Email: info@vanjax.com Website: www.vanjax.in

PRODUCTS

Automobile Forged Components

Diesel Engine Automobile Sleeves

FORGINGS for automobile and engineering components are manufactured by ferrous and non-ferrous materials. Forgings are undertaken as per drawings, specifications and samples provided by customers. The forged components include transmission shafts and gears, differential gears, drive shafts, clutch hubs, universal joints, yokes, crosses, tie rods, pinions, rocker arms, spindles, kingpins, idler arms, pitman arms, steering arms, linkages, connecting rods, small crankshafts for automobile industries, and wing roots and spares, hinges, brackets, wheels, arresting hooks, sprockets, shanks, flanges, engine valves, elbows, reducers, saddles, Tees, valve bodies, rod caps, levers, pedestal caps, suspension, clamps, hooks, connectors, brake jaws, anchors, slack adjusters, straddle balls, rotors, knuckles, handles, push rods, knobs, housings, pivots, hinges, fork crown, etc.

THE diesel engine automobile sleeves are made from very high quality raw material, which ensures high durability at its user end.

These diesel engine automobile sleeves are available in different sizes and designs. The diesel engine automobile sleeves are available at industrial leading prices.

Super Forge Rajkot, Gujarat Tel: 02827-287115 Email: superforge2004@yahoo.com

Tractor Parts TRACTORS, including earthmoving machines, components encounter low speed-high torque loading for longer periods of time. These are subjected to intense variations in loading, poor engine cooling due to low travel speeds and frequent stop-start conditions. This induces extreme thermal and mechanical stresses in tractor engine parts, and only the proper foundry and machining practices can produce a tractor part that is robust enough to survive the elements and the harsh field operating conditions.

Garima Global Pvt Ltd, Mumbai, Maharashtra Tel: +91-022-40378888 Mob: 09821606439 Email: email@garimaglobal.com Website: www.garimaglobal.com

Ghelani Industries Rajkot, Gujarat Tel: +91-0281-2462440 Mob: 09924566887 Email: ghelani_industries@yahoo.co.in Website: www.ghelaniindustries.reaindia.com

Airless Shot Peening Machines THE airless shot peening machines are available with 4 pairs of satellites for crown wheel and pinion for automotive components. To ensure the life guarantee in automobile industries products, peening is technology applied to increase the fatigue life of the automotive components like crown wheel & pinion, gears & axles, crank shafts & connecting rods, suspensions & springs, valves & cams etc, by increasing the residual compressive strength of such components. These automotive components are fixed with the help of specific designed fixture on suitable number of pair of satellites on indexing turntable depending upon the production output.

MEC Shot Blasting Equipments Pvt Ltd Jodhpur, Gujarat Tel: 91-0291-2740609 Email: mail@mecshot.com Website: www.mecshot.net

OCTOBER 2012 AFTERMARKET

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LIST OF PRODUCTS & ADVERTISERS’ A/c service equipment ............................................................................26 Airless Shot Peening Machines .............................................................49 Alternatives ............................................................................................11 Auto Mech’2012 ......................................................................................6 Auto Serve 2012 .....................................................................................19 Automobile Forged Components...........................................................49 Automotive Dealership Excellence Awards ............................................4 Batteries ..................................................................................................11 Bearing housing .....................................................................................47 Belt Dressers...........................................................................................46 Brake pads ..............................................................................................11 Brake testing equipment ........................................................................26 Braking .....................................................................................................3 Clutch plates & cover assemblies ...........................................................11 Cnc/vmc machines ................................................................................. bc Collision repair system ...........................................................................26 Diesel Engine Automobile Sleeves ........................................................49 Exhibition- Engineering Expo ..........................................................8, 39 Filter cleaning unit .................................................................................47 Filters......................................................................................................11 Forged Automobile Components...........................................................48 Gas analysers ..........................................................................................26 Gasoline systems ....................................................................................11 Gear pumps ............................................................................................11 Go-jack ...................................................................................................47 Heating solutions .................................................................................. bic Heavy duty automatic belt tensioners ....................................................45 Heavy duty bike lift................................................................................47 Horns ......................................................................................................11 Hydraulic Aerial Access Platforms ........................................................48

Hydraulic press .......................................................................................47 Industrial and Automobile Keys ............................................................48 Instant drying & curing technology for water based colour................. bic Laptop trolley .........................................................................................47 Lighting ..................................................................................................11 Lubricants...............................................................................................11 Mobile sevice van ...................................................................................47 Network group campaign.......................................................................31 Parts washer............................................................................................47 Pistons ....................................................................................................fic Relays......................................................................................................11 Seals ........................................................................................................47 Slack Adjusters .......................................................................................46 Solid and Hollow Rivets ........................................................................46 Spark plug ...............................................................................................11 Spot welding equipment ........................................................................26 Stacker Crane Shock Absorbers.............................................................46 Starter motor ..........................................................................................11 Suspension ................................................................................................3 Tool trolley .............................................................................................47 Tractor Parts ...........................................................................................49 Transmission ............................................................................................3 Trnsmission jack .....................................................................................47 Tyre changers .........................................................................................26 Tyre inflation equiment ..........................................................................26 Waste oil disposer ..................................................................................47 Wheel aligners ................................................................................. 26,48 Wheel balancers .....................................................................................26 Wheel Loaders .......................................................................................47 Wiper blades ...........................................................................................11

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

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Madhus Garage Eqpts

Automotive Dealership Excellance Awards 4

Engineering Expo

W: www.adea.in

T: +91-09819552270

T: +91-80-26660656

E: engexpo@infomedia18.in

E: madhus@madhusindia.com

W: www.engg-expo.com

W: www.madhusindia.com

Bosch Limited

11

T: +91-80-22999228

Federal Mogul

W: www.boschindia.com

Auto Mech’2012

6

T: +91-124-4014060

FIC

Oil Lube Systems

W: www.federalmogul.com

T: +91-129-2430786

19

T: +91-44-42444555

E: sales@helicord.in

Litel Infrared Systems Pvt Ltd

W: www.ciiautoserve.in

3

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E: sales@pujaseals.com W: www.pujaseals.com

BIC

Yamazaki Mazak India Pvt Ltd

T: +91-20-66300636

T: +91-2137-668800

E: sales@litelir.com

E: sudhir_patankar@mazakindia.com

W: www.litelir.com

W: www.mazak.com

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover AFTERMARKET OCTOBER 2012

Puja Fluid Seals Pvt Ltd T: +91-20-27112016

W: www.helicord.com

E: autoserve@cii.in

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E: marketing@oillubesystems.com

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T: +91-44-26247915

W: www.endurancegroup.com

Network 18 Media & Investments Ltd31

E: customercare.india@federalmogul.com

Helicord Transmissions Pvt. Ltd

W: www.jetfindia.in

Endurance Technologies Pvt Ltd

26

W: www.network18online.com

T: +91-124-4784530

E: rachna.jindal@cii.in

Auto Serve 2012

Pg No

BC

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