I N D I A ’ S N O . 1 M A G A Z I N E F O R A U T O M O T I V E N E W S , V I E W S & A N A LY S I S
Auto Monitor
Vol. 12 No. 39
www.a mo n l i n e .i n
19 November 2012
24 Pages
` 50
INTERVIEW
FOCUS
NEW MATERIALS
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NEWS IN BRIEF Volvo commits `2000 crore investment in India Anand Mohan Bengaluru
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olvo Group will invest `2,000 crore in its Ind ia n operat ions in the coming years said President and CEO, Volvo Group, Olof Persson. The investment will be directed towards manufacturing, research and development and facilities for trucks, buses a nd const r uct ion equipment. This investment is in addition to the already a nnounced `1,800 crore that’s been self financed by V ECV towards modernisation of the Eicher range, the new engine plant, bus body plant, paintshop and test facility. Olof said, “By 2016, the engine plant will produce 100,000 engines, of which, 30 percent will be exported to Europe.” This indicates of a target of selling 70,000 units in the Indian market by then. He further stressed on frugal engineering in the Indian market, saying “it is an area we have developed and Eicher is also very good at.” The company is taking localisation one step at a time. The CEO said that once the engines are done, it will take up other components in a step-wise manner.
DATA MONITOR
“PERSONAL VEHICLE BUSINESS IS A NEW LEARNING FOR US” NK Rattan, COO, Tractor Business and President, Corporate Sales and Marketing, Force Motors
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Car sales grows 23 percent, festive season lifts mood Nabeel A Khan New Delhi
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ushed by festivity and new launches, the passenger car recorded the highest sales growth of 23.09 percent, since January 2011, in October at 172,459 units. Overall domestic vehicle sales have risen by 14.81 percent in October 2012 over October 2011, according to the latest data available from the Society of Indian Automobile Ma nufacturers (SIAM). However, industry experts feel that the excitement in the market may not last for long because of the vital factors like high interest rate and inflation. “The October figure does not give any sign of recovery of the market. This growth has come
because of the festive season as the OEMs have brought new models offered freebees and discounts. The market is continuing to be impacted by high interest rates and ‘liquidity crunch’ as well as rising fuel prices. These factors have added to the negative sentiments as far as numbers are concerned. However, there is no doubt that medium and long term growth of the automotive market in India is robust,” said Partner (Automotive) PriceWaterhouse, Abdul Majeed. SIAM had also recently done a negative revision of car sales growth forecast for the financial year to March 2013 to between one and three percent from an earlier 10 to 12 percent. Echoing to Majeed’s concern, Director General, SIAM, Vishnu Mathur said, “It would
be too early to read this as a sign of recovery of the market because high interest rates and fuel prices, uncertain economic environment and low consumer sentiments may continue to impact adversely. The real picture will be out by November sales.” In the period of April to October 2012, overall growth in domestic vehicle sales stood at around 5.26 percent over the same period last year. The passenger car sales grew by 2.84 percent compared to the same period a year ago. Majeed added that if in this financial year the industry maintains four to five percent growth that will be good enough. “I believe that till March it is going to be a challenging situation for the industry and the revival of the market may start in the next
Abdul Majeed
fiscal. Medium and heavy commercial vehicles sales are hit badly, so overall the industry is going to face some short term challenges. The slack will continue for the whole of FY12-13. This fiscal even a growth of four to five percent will be good enough,” Majeed said.
Oetiker to focus on localisation, scale economies Anand Mohan Mumbai
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wiss clamps manufacturer Oetiker is targeting to grow by around 65 percent in the next fiscal led by higher sales and localisation driven competitiveness. It grew by around 10 percent this fiscal compared to the previous year.
Local Sourcing
Top 5 Car Makers Company
Oct-11
Oct-12
Change
Maruti
51,458
96,002
86.56%
Hyundai
33,001
35,778
8.41%
Tata Motors
28,575
29,951
4.82%
M&M
21,065
30,082
42.81%
TKM
10,762
12,281
14.11%
Top 5 Car Exporters Company
Oct-11
Oct-12
Change
Hyundai
15,324
23,006
50.13%
Nissan
10,038
5,882
-41.40%
Maruti
4,137
7,106
71.77%
Ford
2815
3371
19.75%
Tata Motors
730
271
-62.88%
* Source: SIAM/ ** Excluding exports/ *** all sub segments considered/ ^ excluding MRPL
“Oetiker Group manufactures and supplies around 1.4 billion clamps per annum. Of that, 70 percent is supplied to the automotive industry. In India, we began production in 2009. Last year we made about 22 million units, this year, we are at about 24-25 million clamps, and next year, we are targeting to touch around 40 million units,” Country Head, Oetiker India, Ashwani Keswani. Around 80 percent of Oetiker India’s sales come from its key product stepless ear clamps. These clamps are made from slit steel that the company was importing from Europe until recently as the raw material-slit steel- was not
Stepless clamps manufacturing at the Oetiker plant Ashwani Keswani, Country Head, Oetiker India
available in India. Last year, the company spent around one million Swiss francs in installing a slitting and oscillating machine that has recently become operational. This has helped in local sourcing of steel, making them cheaper to produce. The company had a four month inventory, a buffer, Keswani said, “is a safety and a contingency buffer, should anything go wrong with the new
machine, I have four months of inventory. This is something that a customer will like in us that we have a buffer since the process is new. Slowly, we will bring down our inventory. Localising the slit steel has also brought our production costs down.” The company is looking to introduce a new product for the aftermarket segment next year. For that, the company is setting up a new production
line. The challenge in this segment, Keswani said, “is that it is too disorganised. But with organised players coming up like Carnation, TVS service and Bosch service, we will be able to cater to this market.” He added that, “Bosch already uses Oetiker clamps so we automatically become their first choice.” Oetiker expects sales of three million clamps from the aftermarket segment by next year.
EDITORIAL Better Choices
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ne of the kickers in the nearly stagnant or ‘muted’ revival in the passenger vehicle segment has been the continuing double digit growth of utility vehicle segment. A cursory glance over the model wise sales and the industry sales data reveals that this kicker, in turn, has come from four major models in the utility vehicle segment that has lent the X factor to a ‘moribund’ segment. The runaway growth in the utility vehicle segment, as determined by the data from the Society of Indian Automobile Manufacturers (SIAM) could be pinned down to four major launches over the past one year starting with the XUV 500. Industry players point out that larger choice in the segment in the form of ‘family mover’ like Maruti’s Ertiga and the more recent Evalia as well as value offerings like the Mahindra Quanto and the Renault Duster has played a major role in the larger participation of family buyers as opposed to the traditional taxi segment.
past few months. Dealers point out that the infusion of new, attractive models in the segment is helping transform the hitherto commercial or people mover segment into a more interesting ‘utility’ segment. They are optimistic on the growth continuing to be in high double digit with imminent introduction of newer models including Ford’s new compact SUV, GM-SIAC upcoming offering and a new offering from Maruti’s stable as well as additional launches in compact model from Tata Motors and Mahindra. The halo effect is also beginning to rub on the entire segment with buyers taking fancy to be seen driven around in a larger vehicle. It could be indication of market getting (and opting) for more and better personal transportation choices. Comments can be sent to am.editorial@network18publishing.com
Though fuel price differential between petrol and diesel or CNG may have aided the process of this transformation, it does not completely explain the continuing growth over the
QUOTES Dan Akerson, GM, Chief Executive Officer
Recommendations that we ‘cut and run’ show you that some people simply do not see how important Opel is to our success
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Carlos Ghosn, Nissan and Renault CEO on Nissan’s EV sales to Bloomberg
We’re trying to convince more cities and states to invest in this infrastructure. We recognize the fact that the increase of sales is taking more time than we thought at the beginning
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CONTENTS NEW MATERIALS New environmentally friendly material to aid in downcycling rubber
10
Researchers at the Fraunhofer Institute recently succeeded in optimising the recycling of rubber waste materials into products like wheel and splashguard covers with a new material mix
09 12 10
GLOBAL WATCH Magneti Marelli forms joint venture in China for exhaust systems
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Magneti Marelli, Hefei Jianghuai Automotive Co and Hefei Lingdatang Collective Assets Management Co have set up a joint venture for production of exhaust systems for the Chinese market
CORPORATE Fair, but prolonged process in defence sector: ALDS
10
09
Months after the government opened defence sector for the private players, ALDS is yet to get any order and there doesn’t seem to be any major uptake for the coming three years
09
Mazda’s SHYACTIV tech to offer better fuel efficiency
18
Jaguar Land Rover retail sales increase in October
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Increasing congestion leading to anxiety with commuters: survey
20
Mazda’s SKYACTIV technology promises to deliver environmental-friendliness and maintain performance without resorting to the smaller engine displacements
Oetiker India counting on global relationships to drive growth in India
11
Entrenched global relationships with major OEMs and tier one suppliers to the automotive sector are likely to play a key role in driving the growth of clamps manufacturer Oetiker India
UV sales lead growth in passenger vehicle segment in October
11
Utility vehicle continued impressive performance with over 60 percent growth in the period of April-October 2012, compared to the previous year in the like period
11
JLR sold 25,176 vehicles in the month of October, an increase of 10 percent from a year ago and 294,291 vehicles in the first ten months of the 2012 calender year, 35 percent growth
Honda develops single motor hybrid drive, to power next gen Accord Honda is developing a new lightweight and compact one-motor hybrid system for small vehicles, called the Sports Hybrid Intelligent Dual Clutch Drive system
12
A recent Ford sponsored poll shows most Europeans remain committed to car ownership, but have growing concerns about traffic congestion, the cost of driving and the environment
Auto Monitor
19 NOVEMBER 2012
INTERVIEW
8
“Personal vehicle business is a new learning for us” Force Motors is planning to invest around `1,000 crore over the next three years. It is eyeing the personal vehicle segment and last-mile-connectivity with deep intent. Auto Monitor caught up with Chief Operating Officer, Tractor Business and President, Corporate Sales and Marketing, Force Motors, NK Rattan on what lies ahead for the Pune based auto manufacturer. Jagdev Kalsi How are you preparing for challenges in your new role at Force Motors? I have a background in agricultural equipment segment. I have worked in tractors and machine tools division in HMT. I know a fair bit about engineering aspects of the products and agricultural aspects of the rural masses. In HMSI, I learnt about urban products in mass segment for individual use. There are two divisions in Force Motors, an agricultural products division and a personal vehicle division, and I am familiar with the customer segment for these products. Third division is the commercial vehicle division that I have never dealt with. In the commercial vehicle segment, end customers have less say. They are operators
or service providers and are very cautious of aspects like durability, economy, and longevity of a vehicle. What lies ahead for Force Motors? It has proven and recognised products like Matador, and Tempo Traveller in its portfolio. It has recently exited from the MAN JV and, in the process, has acquired financial resources. Now money and knowhow both are available. The company is trying to unlock value, assets as well as skills. We have expanded to Traveller26 and a personal vehicle, Force One. Why did Force Motors opt to exit the Force-MAN JV? It (Force-MAN JV) was never easy. The organisation put up some eight good years in establishing JV and products for India
in medium and high commercial area. But, MAN itself had many changes. It isn’t an independent company now but a VW
group company. So, the tie-up vision wasn’t getting through and that’s why Force amicably exited. Company has learnt
a lot during the JV and when required, the knowhow can be used in the middle and heavy commercial area.
We as a company thought of small 0.5 tonne products well in advance, but due to focus on bigger vehicles, we could not introduce them on time Do you think Force Motors missed on the last-mile-connectivity front as that segment has seen growth? Force Motors was one of the leaders once in the three wheeler mini-door category. Somehow the business focus was with the MAN JV over the last few years. So we may have ignored such changes. The three wheeler focus moved towards four wheelers. In last-mile-connectivity area, there are many players who have entered and have good products. We as a company thought of small 0.5 tonne products well in advance, but due to focus on bigger vehicles, we could not introduce them on time. How serious is Force Motors on the personal vehicle division? It (personal vehicle division) is a new learning. Any personal vehicle, according to the current market scenario, needs a huge brand positioning, a big network and high performance levels. We need to strengthen all these areas. We’ll expand our network to 40 by the end of this fiscal year. Then we also have only one variant for the Force One, we are coming up with new variants of the SUV as well. What are your investment plans for future? We are investing around `1,000 crore in the next three years. This year we have already invested `50 crore on the development of Traveller26. We are now working on Force One variant expansion. We are also developing a new line for a new MPV that’ll come in 2013-14 from Pithampur plant. This year we’ll be spending close to `200 crore. Kindly elaborate on the MPV that Force Motors is planning to launch in 2013-14? We are developing a new line for a new MPV (Multi Purpose Vehicle) that’ll come in 201314 from our Pithampur plant. The MPV will be a high-end Daimler based product. We have bought their plant, machinery and technology. We have bought the platform for the Viano van from Daimler. We plan to launch it as a high-end personal use product. There’s one and a half year pending in the launch of this MPV and we expect it to give good numbers.
19 NOVEMBER 2012
Auto Monitor
C O R P O R AT E
9
Fair, but prolonged process in defence sector: ALDS Nabeel A Khan New Delhi
M
onths after the government opened defence sector for the private players, Ashok Leyland Defence Systems Limited (ALDS) is yet to get any order and there doesn’t seem to be any major uptake for the coming three years. The company, recently split from its parent company Ashok Leyland, is relying on the fair
Nitin Seth, Executive Director, ALDS
play that has come in the sector. “Not only us but also none of our competitors have got any orders so far,” said Executive Director, ALDS, Nitin Seth. ALDS feels the lack of coordination is pulling the things for the long period. “Various government tenders that are in process, at least now you have a fair play. Earlier a single PSU gave the equipment and there was no choice. One good thing has happened since the whole episode, it has opened up non Tatra based vehicles to be considered for DRDOs or other similar organisations. It is a long drawn out process since they have never tested our or our competitors’ vehicles, now they have started discussing this with us and are trying to configure their equipments on our vehicles but it is a long tedious process,” he added. Ashok Leyland’s stallion and super stallion are recognised brand as armed forces have been using them for certain tasks but these vehicles have never been considered for mounting spe-
Malaysian exhibition to cater to auto sector Our Bureau Pune
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he Ma laysia E x ter na l Trade Development Cor porat ion (M ATR A DE) is orga nising t he sixth annual international trade and export exhibition, International Trade Malaysia 2012 (INTR ADE 2012), with the theme ‘Energizing Export Growth’. INTRADE is an annual international trade and export exhibition to enhance networking, business matching, exchange of ideas and knowledge amongst the business communities from different countries, especially those seeking to venture into the global market.
The exposition expects to host over 300 trade buyers from 30 countries and anticipates participation from over 9,000 visitors across the world Focus On Automotive This year INTR ADE will focus on four specific industry sectors that will stimulate economic growth and provide ample business opportunities. Focus sectors at the exhibition are automotive, electrical & electronics (E&E) and Information & Communications Technology (ICT), manufacturing support and lifestyle. Speaking about the benefits of exhibiting at INTRADE 2012, Hadi Kadir, Consul (Trade), Consulate Genera l of Malaysia says, “INTR ADE provides exhibitors the opportunities to explore new markets, establish contacts and develop strategic alliances. It is a unique platform for exhibitors to launch new products, reach out to first hand real buyers, meet decision makers and export to a target set of customers who are ready to buy.“ This year, INTRADE expects to host over 300 trade buyers from 30 countries and anticipates participation from over 9,000 visitors across the world. In 2011, INTRADE witnessed a participation of 433 exhibitors comprising 367 companies from 15 countries and 8,972 visitors from 77 countries. The potential sales value of the fair was RM 973.87 mil ($314.15 million).
cialised equipment. This is for the first time; the government is looking at drawings and designs by the private players. Every year it supplies anything upwards of 3,000 stallions. The government has recently announced an expression of interest for procuring mine protection vehicles for which ALDS has participated. Mine protection vehicles is for homeland security that comes under Ministry of Home Affairs. Expression of interest document was published in October, expression of interest will become an RFI and subsequently trials happen. The tender is worth around `1,500 crore. The company has signed a technical collaboration with Panhard. The vehicle is already being used by the French army and if it wins the order it will bring it here and localise. The partner will support in design and development process. “Tatra has supplied to army is 7,000. All of them are running some of them will be phased out. So the market you are looking
at is 7,000 vehicles market over a period of, say, till they retire,” Seth explained. Government is yet to sign any major project which involves vehicles. So many of them are in tender stage, for example mounted gun system, radars on vehicles all these are fresh projects but none of these have been finalized. ALDS had bedded a multi-barrel rocket launcher with Larsen & Toubro and the system is undergoing trial for last three years. “For me it’s a process which takes three years. That is sad. If you want it, take a year or two and go with it,” Seth said.
The demand from armed forces, particularly Indian armed forces, is for an integrated system and not just a vehicle. The company has not ventured in the exports market as most of these markets demand a left hand drive vehicle with stallion. The company has recently developed a left hand drive vehicle and is scouting for export opportunities in Africa and South East Asia. “We have just developed a left hand vehicle. We have one stallion and one super-stallion. Like India they all aren’t as strict in terms of trial, and it is also an India approved vehicle, so there is an edge,” Seth said.
Auto Monitor
19 NOVEMBER 2012
N E W M AT E R I A L S
10
New environmentally friendly material can aid in downcycling rubber residues
R
ubber residues can be downcycled to f loor coverings and safety crashpads, and for the first time, also processed into high-quality plastics. A new kind of material makes it possible: the environmentallyfriendly material mix is called EPMT. Each year throughout the world, up to 22 million tons of rubber are processed and a large portion of it goes into the production of vehicle tires. Once the products reach the end of their useful life, they typically land in the incinerator. In the best case, the waste rubber is recycled into secondary products. Ground to powder, the rubber residues can be found, for example, in the floor coverings used at sports arenas and playgrounds, and in doormats. But until now, the appropriate techniques for producing high-quality materials from these recyclables did not exist. Researchers at the Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT in Oberhausen recently succeeded in optimising the recycling of rubber waste materials. They have developed a material that can be processed into high-quality products, like wheel and splashguard covers, handles, knobs and steerable castors.
Collaboration Effort The new plastic compounds are called elastomer powder modified thermoplastics or EPMT for short. They are comprised of rubber residues crushed into elastomer powder that are blended with thermoplastics. “In the first step, the rubber residues – that can be meter-long rubber pieces are granulated to three-millimetre large particles. The particles are cooled with liquid nitrogen and then ground into elastomeric powders. This is then conducted to the melt-mix process with thermoplastics and additives. Here we use, for example, polypropylene as a thermoplastic material,” as Dr Holger Wack, scientist at UMSICHT, explains the production process. Working jointly with his colleagues Damian Hintemann and Nina Kloster, the trio collaborates on the ‘EXIST Research Transfer’ project sponsored by the Federal Ministry for Economics and Technology BMWi, where they work meticulously on various recipes for new blends of materials that are already protected by patent and trademark rights.
EPMT may contain up to 80 percent residual rubber; only 20 percent is made up by the thermoplastics. It can be easily processed in injection moulding and extrusion machines, and in turn, these products are themselves recyclable. The physical and mechanical material properties of the substance – like elasticity, breaking strain and hardness – can be individually modified, according to the customer’s wishes The compound stands out from a number of different perspectives: The crushing of rubber waste is more environ ment a l ly-f r iend ly a nd resource-efficient than producing new rubber products – an important aspect in view of the rising costs of energy and raw materials. “EPMT may contain up to 80 percent residual rubber; only 20 percent is made up by the thermoplastics,” says Wack. EPMT can be easily processed in injection moulding and extrusion machines, and in turn, these products are themselves recyclable. The physical and mechanical material properties of the substance – like elasticity, breaking strain and hardness – can be individually modified, according to the customer’s wishes.
Service Packages Altogether, three basic recipes have been developed that collectively can be processed on the large technical production machines. The researchers are capable of producing 100 to 350 kilograms of EPMT per hour. Spurred on by this success, Wack and both of his colleagues founded Ruhr Compounds GmbH. In addition to the production and the sale of EPMT materials, this Fraunhofer spin-off offers custom-made service packages: ‘We determine which of the customer’s materials can be replaced by EPMT, develop customised recipes and also take into account
the settings required at our customers‘ industrial facilities,’ says the scientist. The widest array of industries will benefit from the expertise of these professionals: processors of thermoplastic elastomers can obtain EPMT and further process it into products. Industrial companies whose work involves elastomers – such as the industrial and construction sectors, or car-makers and athletics – could recycle these products, make EPMT from them, incor-
porate them into their existing products and thereby close the materials cycle.
Nike tests EPMT In the ‘Re-use a Shoe’ project, sports gear maker Nike has been collecting used sneakers for a while now, recycled their soles and under the label ‘Nike Grind’, reprocessed them as filler material for sports arenas and running track surfaces. The EPMT compound of the Fraunhofer researchers
enables Nike to place new products on the market. As one of its official promotional partners, ‘Tim Green Gifts’ created the first EPMT-based promotional articles under the ‘Nike Grind’ brand, like frisbees, shoehorns and boomerangs. Discussions about using new EPMT compounds in the original portfolio, such as zippers, bag bases and sports equipment, have also been initiated. ‘We are extremely excited about this collaboration,’ says Wack.
19 NOVEMBER 2012
Auto Monitor
C O R P O R AT E
11
Oetiker India counting on global relationships to drive growth in India Anand Mohan Mumbai
E
ntrenched global relationships with major OEMs and tier-I suppliers to the automotive sector are likely to play a key role in driving the growth of clamps manufacturer Oetiker India. Oetiker Group’s goal for India is to integrate the growth in the ASEAN region as part of the Indian development. The Indian region has the capability to cater to this region and individually each ASEAN country will not have the volumes to make manufacturing feasible. O et i ker Gr oup C EO, Dr Thomas Meier-Bickel, who was recently visiting the company’s facility in India said, “We will not just bring new products but also localise a lot of products from our global portfolio for which we see high potential in the Indian market.” On the company’s penetration in the
Indian auto industry, he said, “The automotive industry is a low hanging fruit for us. Being a global player, we have global accounts so a Volkswagen when it comes to India, uses Oetiker clamps because it’s in their designs. We manufacture and supply around 1.4 billion clamps every year and of these, 70 percent is supplied to the automotive industry.” The India n operat ions are still in its nascent stage. Compared to India, Oetiker’s China unit makes around 240260 million units. The plant has been operational since 1996. Dr Meier-Bickel said, “We expect the growth here to be faster. Because it’s in the initial stages but even in the mid-to-long run, India will overtake China.” Keswani added on the importance of India in Oetiker’s global plans saying, “40-50 million Swiss Francs is expected from developing economies of which, India is an important player.”
Utility vehicle sales lead growth in passenger vehicle segment in October Our Bureau New Delhi
T
he utility vehicle continued impressive performance with over 60 percent growth in the period of April-October 2012, compared to the previous year in the like period. Passenger vehicles segment grew at 10.53 percent during April-October 2012 over same period last year. This growth was driven by utility vehicles segment, which grew by 60.54 percent during April-October 2012 as compared to same period last year. Total passenger vehicles sales grew by 33.65 percent in October 2012 over same month last year. The overall commercial vehicles segment registered growth of 4.26 percent in AprilOctober 2012 as compared to the same period last year. While Medium & Heavy Commercial Vehicles (M&HCVs) declined by around 13.99 percent, Light Commercial Vehicles (LCV) segment grew at 18.19 percent. Three wheelers sales recorded growth at 2.57 percent in April-October, 2012. Passenger carriers grew by 6.48 percent during April-October, 2012 and goods carriers registered de-growth at (-12.19) percent during this period. Two wheelers registered a growth of only 4.47 percent during April-October 2012. Scooters, mopeds and motorcycles grew by 22.27 percent, 3.67 percent and 0.32 percent respectively over same period last year. However, in October 2012, scooters, mopeds and motorcycles grew by 32.39 percent, 23.21 percent and 6.71 percent respectively over same period last year. “Till March, it is going to be a challenging situation for the industry and the revival of the market may start in the FY 13-14. Medium and heavy commercial vehicles sales are hit badly, so overall the industry is going to face some short term challenges. This fiscal even a growth of four to five percent will be good enough,” Partner (Automotive), PriceWaterhouse, Abdul Majeed said. The overall growth in domestic sales during April-October 2012 was 5.26 percent over the same period last year. However, in October 2012 overall sales grew by 14.81 percent over October 2011. The car sales growth was mainly pushed by growth of 86.56 percent at 96,000 units in October 2012. Utility vehicles segment saw a surge in domestic sales at 53,285 units, up 87.74 per cent from last year and M&M recorded 42.8 percent growth at 30,082 units in October.
Dr Thomas Meier-Bickel, Oetiker Group CEO
A typical Indian car, said Keswani, has 50-60 clamps. Of these, Oetiker clamps largely go into the driveshaft, steering, safety equipments like airbags and fuel lines. That’s about 14-15 clamps in every car. In 2013, the company is like-
Oetiker India’s Pune Facility
ly to introduce a new product for the aftermarket segment. For that, the company is setting up a new production line. The challenge in this segment, Keswani said, “is that it is too disorganised currently. He pointed out that organised players like Carnation,
TVS Services and Bosch, bode well for the company’s products. He added that, “Bosch already uses Oetiker clamps so we would be a preferred supplier to them here.” The company expects sales of three million clamps from the aftermarket segment by 2013.
Auto Monitor
19 NOVEMBER 2012
TECHNOLOGY
12
Honda develops single motor hybrid drive, to power next gen Accord
H
onda is developing a new lightweight and compact one-motor hybrid system for small vehicles, called the Sports Hybrid Intelligent Dual Clutch Drive system. This new hybrid system will be the latest addition to the Earth Dreams Technology series of new generation powertrain technology that combines performance and high levels of fuel economy. Together with the Sport Hybrid Intelligent Multi Mode Drive for mid-sized vehicles and the Sport Hybrid SH-AWD (Sport Hybrid Super Handling - All Wheel Drive), the new system will join the line up of three SPORT HYBRID systems that can accommodate different vehicle sizes and characteristics. This new system will offer high levels of fuel economy and acceleration that is more powerful than that of existing models to ensure driver enjoyment and performance is not sacrificed.
This new drive unit combines a newly developed inline four-cylinder 1.5L Atkinson cycle engine with a seven-speed DCT2 system. The built-in high-output motor and lithium-ion battery improve efficiency by more than 30 per cent compared to a conventional one-motor hybrid system. The adoption of high-efficiency / high-output motors offers quick acceleration with an EV-like driving feel and high fuel economy. This hybrid system achieves the world’s highest efficiency by combining a newly-developed engine dedicated for hybrid vehicles - the Earth Dreams Technology new 2.0L Atkinson cycle engine, an electric CVT coupled with two built-in motors and a lock-up clutch, a lithiumion battery and a smart system which can switch modes to match driving styles and situations. The system switches the operation among the following three driving modes depending on driving conditions and the bat-
tery charge level- ‘EV Drive’ for driving by the electric motor using electricity from the battery and regeneration during deceleration, ‘Engine Drive’ for medium-to high-speed cruising with the engine and axle directly connected by a lock-up clutch and engine power is mechanically transferred to the wheels and ‘Hybrid Drive’ for urban driving and powerful acceleration using the motor with electricity generated by the engine. This hybrid system, which is also suitable as a plug-in hybrid system, will be installed to the North American version of the Accord, scheduled to be introduced to the market in January 2013. The combination of a V6 engine and this high-output three-motor system achieves acceleration performance equivalent to that of a V8 engine with fuel economy better than that of an inline four-cylinder engine. A new V6 3.5L direct-injection engine is installed in the front of
the vehicle and combined with a newly-developed 7-speed DCT system with a built-in motor. This unique Honda technology uses two motors installed in the rear to control torque distribution to the right and left rear wheels. Using independent motors for the right and left rear wheels, positive torque is applied to the outside wheel and negative torque is applied to the inside wheel, making independent control of torque distribution to the rear wheels possible without relying on engine output. Depending on the radius of the curve, the
energy generated by the inside wheel is recovered electrically and applied to the outside wheel to self-generate torque necessary for the vehicle to make the turn. These latest advancements in electric vehicle technologies further progress Honda towards making the Sport Hybrid, such as the forthcoming new NSX model, a reality. It also further highlights Honda’s continued commitment to reducing the impact of its products on the environment, as well as working towards a lower carbon lifestyle and ensuring the sustainability of its vehicles.
Honda unveils micro electric vehicle
H
onda recently unveiled the ‘Micro Commuter Prototype’, a micro-sized short distance EV commuter. This vehicle was developed in consideration of the vehicle categories for micro-sized mobility products that are currently being discussed under the initiative of the Ministry of Land, Infrastructure, Transport and Tourism in Japan as well as for the regulations for the L7-category in Europe*1. Honda will begin demonstration testing in Japan in 2013. The demonstration testing will verify the potential of the vehicle in various uses including supporting everyday short-distance transportation for families with small children and for senior citizens, home delivery services, commuting and car sharing. Advancing the Micro Commuter Concept that was first introduced at the Tokyo Motor Show 2011, this prototype model realised a cabin space to seat one driver and two children in the microsized body. The adoption of the Variable Design Platform positions components such as the battery, motor and control unit under the floor and in the rear space to concentrate the vehicle driving functions into a compact space. This made it easier to develop and produce a body and interior that accommodates various uses and customers’ needs than existing vehicles. Other features include user-owned tablet device for the application of functions such as meter display, navigation, audio and back-up camera display, and the ability to charge the battery of the tablet using solar cells mounted on the vehicle roof. Honda is continuing research of onboard solar cells to provide solar energy to assist the driving. Collaboration with the Honda Smart Home System (HSHS) that has already begun demonstration testing in the city of Saitama in Japan, Honda is planning to verify the CO2 reduction effect from the optimised energy management in everyday life and the values this vehicle can provide for customers when it is used not only as an electric vehicle but also as a household battery.
Auto Monitor
19 NOVEMBER 2012
A N A LY S I S
14
The passenger car segment grew by 2.84 percent during the April-October period this fiscal, while the utility vehicles grew by 60.54 percent and the multi-purpose vehicles declined by 0.85 percent in this fiscal. Renault led the passenger car segment with a growth of around 876.05 percent from 597 units to touch 5,827 units this fiscal, as compared to the previous period. Renault also registered the highest growth in the utility vehicle segment with 9390.67 percent growth to touch 14,236 units in AprilOctober 2012-13 period. Passenger Cars OEMs
2011-12
2012-13
BMW*
5,895
5,174
Fiat
9,316
5,285
Ford
50,502
48,062
GM
51,650
38,165
Two-Wheelers
Commercial Vehicles
Passenger Vehicles
-12.23%
The overall commercial vehicles segment registered a growth of 4.26 percent in April-October, 2012-13 as compared to the same period last fiscal to touch 452,392 units. M&HCVs sales declined by 13.99 percent to touch 161,533 units compared to 187,818 units in the same period in the previous year. The LCV segment grew by 18.19 percent to touch 290,859 units in this fiscal, compared to 246,089 units in the same period last fiscal. Three-wheeler sales were stagnant at 305,738 units in April-October period compared to 298,086 units in same period last year. Passenger carriers rose by 6.48 percent in April-October while goods carriers fell by 12.19 percent. ALL registered the highest growth in the LCV segment to touch 19,267 units. Atul Auto registered highest growth in threewheeler segment to touch 17,614 units.
-43.27%
LCVs (PC+GC) -4.83%
OEMs
2011-12
2012-13
ALL
1,024
19,267
-26.11%
HM
1,774
1,285
HSCI
29,552
43,339
-27.56% Force
13,836
12,876
102
92
46.65%
HMIL
213,427
219,511
M&M
10,525
9,336
MSIL
432,070
453,497
Merc
4,055
3,651
Nissan
12,412
23,385
Renault
597
5,827
Skoda
14,939
18,019
Tata
123,810
122,033
-
1,243
TKM
43,354
43,303
Audi
3,381
5,174
VW
45,301
36,049
-
93
-9.80% HM
2.85%
M&M
69,550
80,775
MNAL
5,742
4,704
Piaggio
7,122
1,920
-11.30%
16.14% -18.08%
Scooter/Scooterettees -73.04%
4.96% -9.96%
OEMs
-18.78% Swaraj
2,620
2,128
140,358
163,590
Tata VECV - Eicher
16.55% -3.98%
5,735
5,507
246,089
290,859
20.62%
Total
-1.44%
HML
225,199
293,225
HMSI
627,025
847,925
-
15,866
92,168
69,827
-
17,604
SMIL
144,996
191,375
TVS
302,170
265,652
M&M 2W
M&HCVs (PC+GC) OEMs
2011-12
2012-13
ALL
42,035
40,535
2.84%
AMW
6,016
3,767
JCBL
-
-
85
-
0
0
Daimler*
UV 2012-13
M&M
30.21% 35.23%
-24.24%
Piaggio
53.03%
Total 1,052,560 1,082,431
2011-12
-
IYM
18.19%
31.99% -12.06%
-20.42%
OEMs
2012-13
BAL
-0.12%
Porsche
2011-12
88.41% 876.05%
Tata JLR
1781.54% -6.94%
Domestic two-wheelers sales witnessed a growth of 4.47 percent in this fiscal to touch 8,064,234 units against 7,719,054 units during the same period in the previous fiscal. Mopeds, motorcycles and scooters grew by 3.67 percent, 0.32 percent and 22.27 percent respectively. The motorcycle sales grew to 5,906,712 units in April-October period as compared to 5,887,587 units in corresponding period in the previous fiscal. In the Motorcycle segment, Honda Motorcycles sales were up by 64.69 percent in April-October period this fiscal, while Bajaj Auto’s sales declined by 4.52 percent to 1,482,136 units compared to 1,552,349 units in same period last fiscal. In the Scooter segment, the sales of HMSI grew by 35.23 percent while TVS Motor sales declined by 12.06 percent in this fiscal. Suzuki’s motorcycles sales grew by 67.6 percent for AprilAugust to 51,468 units over the same period last year. India Yamaha’s April-October motorcycles sales declined by 11.39 percent to touch 186,844 units against the same period in the previous fiscal. TVS Motor Company reported total domestic motorcycle sales of 324,955 units in April-October registering a decline of 16.6 percent. Honda Motorcycles India registered 64.69 percent growth in domestic motorcycles sales to touch 678,523 units in April-October period this year.
-3.57%
Total
22.27%
1,391,558 1,701,474
-37.38%
Motorcycles/StepThroughs -100.00%
OEMs 00.00%
BAL
2011-12
2012-13
1,552,349
1,482,136
100
628
HML
3,248,023
3,116,266
HMSI
411,992
678,523
-4.52%
40.06% Force
2,316
2,822
Ford
1,664
879
21.85%
MNAL
1,620
2,269
Swaraj
4,258
4,650
528.00% HDMC
-47.18% 9.21%
-10.49% GM
13,414
12,007
HM
1,315
1,013
HSCI
165
186
HMIL
1,009
490
ICML
281
260
M&M
108,868
146,746
MSIL
4,116
47,766
Nissan
148
245
Renault
150
14,236
-4.06%
-20.56% Tata
-22.97%
VECV - Eicher 12.73%
113,058 20,069
64.69%
89,817 -1.76%
19,715
-51.44%
VECV - Volvo
310
346
-7.47%
Volvo Buses
367
434
Total
187,818
161,533
IYM 11.61% 18.26%
186,844
50.00%
RE
43,929
65,892
SMIL
30,709
51,468
67.60%
-13.99% 34.79%
210,856
M&M 2W
-11.39%
-16.60% TVS
1060.50%
389,629
324,955
Total 5,887,587 5,906,712 9390.67% Skoda Tata TKM VW
Total
906 23,564 34,671
777
-14.24%
54,241
4
34
309,180
3-Wheelers (PC+GC) OEMs
2011-12
2012-13
Atul
14,739
17,614
Bajaj
116,431
125,524
Mopeds/Electric 16.61%
27,478
192,591
0.32%
65.54%
56.44% 750.00% 60.54%
19.51%
OEMs
2011-12
2012-13 3.67%
7.81% TVS
-87.50% Force
8
1
M&M
39,481
37,989
-3.78%
Piaggio
110,089
106,198
-3.53%
Scooters
9,401
9,004
TVS
7,937
9,408
439,909
Electrotherm*
456,048
NA
- 0.00% 3.67%
MPV OEMs
2011-12
2012-13
Total
132
10
Total 32.06%
M&M
14061
18569 -23.09%
Maruti
Tata
88,361
67,957
32,465
47,341
45.82% -0.85%
Total
135,019
133,877
298,086 305,738
456,048
-4.22% 18.53%
-92.42% Force
439,909
2.57%
* Data not available since August 2008 onwards ** BMW monthly data not available
Auto Monitor
16
19 NOVEMBER 2012
G L O B A L WAT C H
Magneti Marelli forms joint venture in China for exhaust systems
M
ag net i Ma rel l i, Hefei Jianghuai Automot ive Co (JAC) and Hefei Lingdatang Collective Assets Management Co (Lingdatang) have signed an agreement to set up a joint venture aimed at the production of exhaust systems for the Chinese market. According to the agreement, Magneti Marelli will own 51 percent of the capital of the new company called ‘Hefei Magneti Marelli Exhaust Systems Co Ltd’, while the Chinese partners will own a 37 percent (JAC) and a 12 percent (Lingdatang) stake. The JAC Group is engaged in the production of light commercial vehicles, heavy vehicles and buses. Lingdatang, on the other hand, is a financial company operating in the area of investment funds and in the real estate sector.
The JV will deal with the research, development, design, production and marketing of exhaust systems for motor vehicle engines, including intake manifolds, exhaust pipes, catalytic converters and mufflers. The JV will also provide technical consulting, assistance and other after-sales services dedicated to the carmakers operating on the Chinese market. The industrial facilities of the new JV will be located at Taohua Industry Park, in the city of Hefei, province of Anhui, an area approximately 500 km west of Shanghai characterised by strong industrial growth. The production plant will be built upon a pre-existing facility. Production is scheduled to start at the beginning of 2013, with an initial workforce of 160 employees with capacity to exceed 900,000 units per annum.
Production is scheduled to start at the beginning of 2013, with an initial workforce of 160 employees with capacity of 900,000 units per annum Magneti Marelli has been operating in China since 1996 with production facilities and research centres in the areas of Shanghai (powertrain and lighting areas), Wuhu (lighting and powertrain), Guangzhou (electronic systems), Hangzhou (JV with Wanxiang Qianchao Company for shock absorbers), Changchun (JV with FUDI for powertrain components) and in
Changsha (exhaust systems). The Exhaust Systems segment represents an important market and business in China, said Eugenio Razelli, CEO of Magneti Marelli – especially in relation to the issues of emission control and management and to comply with environmental regulations established at the government level. This venture comes close on the heels of another JV in the shock absorbers area with Wanxiang and the JV with Fudi for Powertrain components, Magneti Marelli continues to consolidate and expand its operations in the most important automotive market in the world.
The Italian component manufacturer designs and manufactures advanced systems and components for the automotive industry. With its 83 production units, 12 R&D centres and 26 application centres in 18 countries, over 34,000 employees and a turnover of 5.9 billion Euros in 2011, the group supplies all leading carmakers in Europe, North and South America and the Far East. Its business areas include electronic systems, lighting, powertrain, suspension systems and shock absorbers, exhaust systems, aftermarket parts & services, plastic components and modules, motorsport.
Suzuki offers winter tyres at discount in promotional offer
S
uzuki GB is keen to ensure drivers are well-equipped to tackle the worst the weather can throw at them by offering a great value winter tyre promotion with prices on average 10 per cent lower than last winter and with storage facility thrown in. By fitting cold weather tyres to their vehicle, Suzuki owners can increase safety just when they need it most. Michael Le-Flay, Suzuki Aftersales Marketing Manager, explained, “Many people are unaware of the fact that when temperatures drop below 7°C, the rubber in standard tyres becomes harder and less flexible, which affects braking and cornering performance.” The compound used for cold weather tyres, and their tread design are tailored to cope with adverse conditions, so that the best levels of car control can be maintained.
Fitting cold weather tyres can also be an investment as motorists travelling an average annual mileage could get two or three years use from a set. Switching over tyres for the winter months can also mean the difference in reaching a destination safely rather than having to postpone the journey, or at worst, having to abandon the car - a common sight on the roads if snow arrives. Suzuki has quality tyres available for all current models; for convenience, the cold weather tyre programme consists of a ready to fit wheel and tyre set and, taking Alto as an example, are now available at just £99 each including VAT with a full set of wheel trims available from £33 including VAT. To help customers further, Suzuki is offering an annual storage facility across its dealer network for a recommended retail price of £49.99 which includes a wheel / tyre inspection and wheel balance of winter and summer tyres.
Auto Monitor
18
19 NOVEMBER 2012
G L O B A L WAT C H
Mazda’s SHYACTIV technology to offer fuel efficiency on existing engine platform
W
it h M a z d a’s SKYACTIV technology, the company engineers have been able to deliver environmental-friendliness without resorting to the smaller engine displacements. Some manufacturers have introduced smaller engines into their CD segment model ranges in a bid to win over company car drivers searching for low emission, fuel-sipping models. However, with models such as the Ford Mondeo and Volkswagen Passat the compromise is a loss of power and therefore performance. Mazda’s SKYACTIV technology delivers major fuel savings and emission reductions without any power or performance compromise. The ‘low power’ version of Mazda’s 2.2-litre SKYACTIV-D offers 150ps on tap, the lowest CO2 emissions figure in the class of 108g/km and 67.3mpg with all three numbers significantly better than those offered
by the 1.6 Mondeo TDCi and 1.6 Passat TDI. As a result, the all-new Mazda6 Saloon SE Nav with a P11D value of £22,340 has lower emissions than the equivalent Passat (£21,710) and the rival Mondeo (£21,740), which means that company car driver benefit-inkind tax bills are lower (see chart below). Diesel sales are expected to account for around 90 percent of all-new Mazda6 company car CD segment sales. The all-new Mazda6 range goes on sale in January next year in Saloon and Tourer body styles with company car drivers having a choice of two diesel and two petrol engines and six trim levels. The diesel engines are the 2.2-litre SKYACTIV-D 150ps and 175ps and the petrol engines are the 2.0-litre SKYACTIV-G 145ps and 165ps. “The all-new Mazda6 is the no compromise choice for company car drivers. They can have power, performance and driving fun with low emissions
and excellent fuel economy due to our SKYACTIV technology. That cannot be obtained from rival manufacturers who have resorted to smaller engine displacements in pursuit of emission and fuel economy improvements,” Mazda Head of Fleet Steve Tomlinson.
The all-new Mazda6 will be the second of the manufacturer’s new generation models to be launched with SKYACTIV technology following the arrival earlier this year of the all-new Mazda CX-5. All-new Mazda6 SE Nav standard specification include satellite
navigation with TomTom technology, 17-inch alloy wheels, daytime running lights, Dynamic Stability Control (DSC) with Traction Control System (TCS), cruise control, air-conditioning, integrated Bluetooth and Mazda Multimedia system with a 5.8-inch colour touch screen display.
Jaguar Land Rover retail sales increase in October
J
aguar Land Rover sold 25,176 vehicles in the month of October, an increase of 10 percent from a year ago. The two brands retailed 294,291 vehicles in the first ten months of the 2012 calender year, an increase of 35 percent compared to the same period a year ago. October sales were up in all major markets apart from the US, which was impacted by the hurricane in the last week of the month and in anticipation of new 13 Model Year products for Jaguar.
JLR notched strong sales growth across all markets in the 2012: NA (15%), UK (21%), Europe (41%), China (78%) and Asia (38%) Jaguar Land Rover has experienced strong sales growth across all major markets in the 2012 calender year to date, with increased sales in North America (up 15 percent), UK (up 21 percent), Europe (up 41 percent), China (up 78 percent) and Asia Pacific (up 38 percent). “We have seen a strong sales performance across both the Jaguar and Land Rover brands in the first ten months of this year,” Director of Group Sales Operations, Jaguar Land Rover, Phil Popham. “During a very competitive year for premium car sales, and in an increasingly uncertain economic environment, I am delighted to see strong demand for our products and that we are still performing well across all our key markets.” October retails for Land Rover were 22,166 vehicles up 3,235 units (17 percent) from 2011 with Evoque, Range Rover Sport, Discovery, and Freelander all up. Since the start of the year, Land Rover has retailed 249,414 vehicles (up 41 percent). The all new, high aluminium, Range Rover will go on sale to customers in December. Jaguar retails for the month of October was 3,010 vehicles down 929 units (24 percent) primarily due to the impact of the hurricane in the USA and in advance of the introduction of the 2013 Model Year XF and XJ model ranges across all major markets later this year. Key new products include the XF Sportbrake and all-wheel drive and smaller engine options in the XF and XJ. For the first 10 months of 2012 Jaguar delivered 44,877 vehicles up 8 percent from a year ago, reflecting the strong performance of the Jaguar XF.
Auto Monitor
20
19 NOVEMBER 2012
G L O B A L WAT C H
Increasing congestion leading to anxiety with commuters: Ford sponsored survey
A
new Ford sponsored pol l shows most Europea ns rema in committed to car ownership, but have growing concerns about traffic congestion, the cost of driving and the environment. Ford commissioned the survey conducted by “The Futures Company,” a leading consultancy, to better understand the opinions and attitudes of Europeans across a range of mobility issues - from car sharing to green driving to the future of the internal combustion engine. The Ford survey showed the majority of people say life would be “impossible” without a car; however 76 per cent of Europeans say they are affected by stress from traffic congestion and fuel prices. The survey
28 per cent of respondents say they would consider buying a vehicle with an electrified powertrain; though few have firsthand experience of such vehicles (eight percent have owned or driven a hybrid electric vehicle and six percent have owned or driven a plug-in hybrid electric vehicle or pure battery electric vehicle) shows 74 per cent use public transport, 37 percent share cars
when making the same journey and 3 per cent use formal car sharing schemes. Other key findings of the survey- 74 percent identify car ownership with independence while 52 percent use public transport less than once a month or never. The survey also found that 53 percent say climate change was world’s biggest problem and 77 percent would not cut car usage to help tackle environmental issues. Around 72 percent of the respondents say fuel efficiency is one of the areas they consider most when buying a car and 50 percent would use a more environmental driving style if they better understood the financial benefit while 57 per cent say elected bodies bear most responsibility for reducing transport impact on the environment
Growing Vehicle Numbers Of those surveyed, 28 per cent say they would consider buying a vehicle with an electrified powertrain; though few have first-hand experience of such vehicles (eight percent have owned or driven a hybrid electric vehicle and six percent have owned or driven a plug-in hybrid electric vehicle or pure battery electric vehicle). By comparison 66 percent of those polled have owned a petrol engine vehicle and 38 percent have owned a diesel engine vehicle. The number of cars on the world’s roads is projected to rise from around one billion currently to between two and four billion by 2050. The European Commission foresees that congestion costs in Europe will rise by 50 per cent to 200 billion per year in the same time frame.
Earlier this year in Barcelona, Bill Ford outlined the company’s “Blueprint for Mobility,” a vision for how mobility issues can be addressed through collaboration among all stakeholders and the application of new technology.
Multiple Collaborations Ford is collaborating with multiple partners to ensure a holistic approach in identifying and working towards a future vision of transportation. Experts from the Ford European Resea rch a nd Adva nced Engineering Europe Centre in Aachen, Germany, are leading and contributing to a number of high-profile collaborative research projects that look at delivering car-to-car and car-toinfrastructure communications capability, improved traffic integration and intelligent driver assistance features; all of which are key enablers in easing traffic congestion and improving safety and fuel efficiency. These include simTD (Safe Intelligent Mobility - Testfield Germany) - a joint research project supported by the German government that began in 2008. It is testing car-to-car and car-to-infrastructure communication systems under real-world conditions in a large scale test
Systems could deliver road safety and efficiency improvements from existing traffic infrastructures, potentially improving traffic flow and reducing CO2 emissions. 120 vehicles, including 20 Ford S-MAX cars began daily field operational tests in Frankfurt in July 2012
environment. Such systems could deliver road safety and efficiency improvements from existing traffic infrastructures, potentially improving traffic flow and reducing CO2 emissions. 120 vehicles, including 20 Ford S-MAX cars began daily field operational tests in Frankfurt in July 2012.
Compatability, Scalability Drive C2X (DRIVing implementation and Evaluation of C2X communication technology in Europe) - a joint research project supported by the European Commission that began in 2011. It is testing the compatibility and scalability of cooperative car-to-car and car-to-infrastructure communication systems under real-world conditions. The Drive C2X reference system is used to demonstrate cooperative vehicles in real-world traffic in cooperation with the Car2Car Communication Consortium and Testfeld Telematik. eCoMove (Cooperative Mobility Systems and Services for Energy Efficiency) - a joint consortium of automotive industry, f leet operators and traffic management providers supported by the European Commission that began in 2010. It is targeting improved traffic flow and reductions in CO2 emissions through cooperative systems.
Driving Assistance interactIVe (Accident Avoidance by Active Intervention of Intelligent Vehicles) - a consortium of 29 partners led by Ford and supported by the European Commission that began in 2010. It is testing the performance of implemented driver assistance systems through active intervention. These include autonomous braking and steering in critical situations and aims to avoid collisions and mitigate impact severity. In 2011, Ford spent €4.1 billion on research and development globally, in areas including car-to-car communication, driver assistance features, materials development and manufacturing.
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