Auto Monitor - 1 October 2012

Page 1

I N D I A ’ S N O . 1 M A G A Z I N E F O R A U T O M O T I V E N E W S , V I E W S & A N A LY S I S

Auto Monitor

Vol. 12 No. 32

w w w.am o n l i n e.i n

1 October 2012

FOCUS

32 Pages

` 50

INTERVIEW

TESTING

Pg 16

‘We are preparing for higher adoption of EVs in coming years’ Peter Müller, MD, Adaptronic

Scan this code on your smart phone to visit www.amonline.in

Pg 8

Fiem steps on pedal to repeal gloom Nabeel A Khan New Delhi

P

a n ipat-ba sed Fiem Industries has stepped up its strategy to realise its objective of achieving a Compounded Annual Growth Rate (CAGR) of around 25 percent over the next five years. It has entered into two major diversifications projects for which it has signed technical collaborations and MoU. A source also revealed to Auto Monitor that the manufacturer has recently bagged an order from Harley Davidson to supply headlight and tail light. It is also looking to supply interior lights for some of the models in Toyota’s stable and is in talk with Maruti to supply some lighting products. It is also looking to deepen its relationship with Mahindra Reva cars by commencing supplying lights, in addition to chassis system.

It signed a MoU with the Chinese company Hubei TriRing Auto Electrical Appliance Company Ltd to get the technical know-how for manufacturing automotive switches. The two companies will sign the final agreement in the coming months and start importing products from China and sell it to the India OEMs. It may consider local manufacturing of the products, if volumes can be sustained at sufficiently high level. Tri-Ring is one of the leading suppliers in China and its customers in China include Suzuki Motors. It also supplies to Tata Motors in India. Fiem has also developed LED head lamp for two-wheeler and fog light for four wheelers. “We are probably the first component maker in India to produce LED head lamp for two-wheeler and fog light for four-wheeler. Samples have already been developed and the company is scouting for the customers,” Head (Commercial &

Fiem has bagged an order from Harley Davidson to supply headlight and tail light. It will also supply interior lights for some of the models in Toyota’s stable International Operations), Fiem Industries, S Narayanan told Auto Monitor recently. Pointing towards the current slide in the automotive industry, the company has signed a technical collaboration with BrightLite Systems Pte Ltd of Singapore. Under this arrangement, the company will produce LED lighting for home and commercial applications. “We see there is growth coming up in the infrastructure and real estate

and it would be an apt diversification for us so we could utilise the existing set up for the same,” Narayanan added BrightLite Systems Pte Ltd, Singapore is engaged in research of advanced solutions in LED Lighting with the support of Singapore G over n ment a nd holds global patent in advanced LED technolog y. Under t his arrangement, the company will S Narayanan, Head (Commercial & International manufacture hand Operations), Fiem Industries removable LED modand outdoor LED products of the ules of various wattages to be company. used for indoor and outdoor applications in India. BrightLite The company touched a turnover of `581 crore in FY11-12 will also provide full techniexpects to grow at 25 percent for cal support, including testing and product validation for LED the next three years. Its profit after tax (PAT) was `22 crore which is home lighting, LED solar street 4.2 percent of the total revenue. lighting and all other Indoor

BharatBenz debuts two medium duty haulers, tipper Our Bureau Mumbai

D

a im ler Ind ia Commercial Vehicles Pvt Ltd forayed into the commercial vehicle segment in India with the

DATA MONITOR Top 5 3W makers Company

Aug-11

Aug-12

Change

BAL

17,955

18,251

1.65%

Piaggio

16,419

16,268

-0.92%

M&M

6,394

6,004

-6.10%

Atul Auto

2,052

2,322

13.16%

1,209

1,200

-0.74%

TVS

Top 5 3W-Exporters Company

Aug-11

Aug-12

Change

BAL

26,730

22,303

-16.56%

TVS

3,505

2,707

-22.77%

Piaggio

1,658

1,144

-31.00%

M&M

352

416

18.18%

Force Motors

84

140

66.67%

* Source: SIAM/ ** Excluding exports/ *** all sub segments considered/ ^ excluding MRPL

Marc Llistosella,Managing Director and Chief Executive Officer and Erich Nesselhauf, VP, Procurement & SCM, Daimler India Commercial Vehicles

launch of its medium duty trucks under the ‘BharatBenz’ brand. The Indian subsidiary of German truck major launched three medium duty trucks: 2523 rigid truck in the price range of `15.7 lakh to `17.2 lakh, 3123 rigid truck in `18.7

lakh to `20.2 lakh range and 25 tonne tipper in `22.4 to `23.1 lakh range. The company is offering wide range of optional and standard specifications to customers. “We are looking to offer maximum benefits to truck operators

with higher fuel efficiency and durability compared to existing products in the market,” said Managing Director and Chief Executive Officer, Daimler India Commercial Vehicles, Marc Llistosella. He added the company has sought to address the key concerns of truck operators in India by tapping its global resources and decades of experience in truck development and production. The company would be launching additional 14 products in the coming months in order to offer products in all the major application and tonnage categories. The trucks have been equipped with intelligent unitised fuel injection system, balance type rear suspension and inter wheel differential in the goods carriers. The tipper is equipped with inter wheel/inter axle differential locks and engine brake system. The company has also indentified 28 dealer partners from around 800 applicants for dealerships across major markets in India. The dealers were identi-

Truck model

Price in `

2523 rigid truck

`15.7 lakh `17.2 lakh

3123 rigid truck

`18.7 lakh `20.2 lakh

2523 tipper

`22.4 lakh `23.1 lakh

fied after taking into account location of proposed dealership, meeting with the existing customers, employee orientation and other background and professional credential checkups. The dealers have been identified keeping in mind the demanding customer base and have been set up at strategic locations to allow these dealers to reach out to the vehicles within two hours in case of any breakdowns across the country. The company has tied up with leading banks and financial institutions to offer a single window dealing for various financing needs of the customer through ‘BharatBenz Financial’.


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