I N D I A ’ S N O . 1 M A G A Z I N E F O R A U T O M O T I V E N E W S , V I E W S & A N A LY S I S
Auto Monitor ns Tur w o N
kly e e W
Vol. 12 No. 14
28 May 2012
www.a m onli ne.i n
48 Pages
FOCUS
` 50
INTERVIEW
WESTERN INDIA Pg 12-18
IT IS NECESSARY TO INTRODUCE MORE TECHNOLOGICALLY ADVANCED PRODUCTS THAT MEET GLOBAL NORMS Hitesh Mehta, GM-Marketing, Automotive & Aerospace Coating-India & South Asia, AkzoNobel
Pg 8
INEL technology powers OEMs
NEWS IN BRIEF
Hyundai announces Petrol Price Lock Assurance Our Bureau Chennai
H
yundai Motor India has structured a Petrol Price Lock Assurance programme to protect its customers from the fuel price hike announced on 23 May. Under the programme, customers will be offered discounts on the petrol models of the Eon, Santro, i10, i20, Accent and Verna.
Fuel Price Hike Coverage Scheme The programme covers this fuel hike for the next seven months; it is valid on purchases made till 31 May. The scheme is being offered in addition to the ‘5-star Assurance Scheme’ announced for the Santro and i10 earlier this month. Director-Marketing and Sales of Hyundai Motor India, Arvind Saxena said, “The Petrol Lock Scheme will insulate the customer from the impact of the price hike. The price hike is severe and we need to soften the blow for our customers.”
Assurance Programme Earlier this month, the company had announced the ‘5 Star+ Assurance Programme’ to offer 360 degree services to the customers ranging from maintenance to roadside assistance.
DATA MONITOR Top 5 CV Makers Company
Apr-11
Apr-12
TML
32,851
29,692
Change -9.62%
M&M
8,539
10,582
23.93%
ALL
4,832
7,712
59.60%
VECV Eicher
3,353
4,025
20.04%
FML
1,431
1,537
7.41%
Top 5 CV Exporters Company
Apr-11
Apr-12
TML
3,115
2,183
Change -29.92%
M&M
1,136
1,173
3.26%
ALL
711
974
36.99%
VECV Eicher
316
250
-20.89%
FML
-
1
-
* Source: SIAM/ ** Excluding exports/ *** all sub segments considered/ ^ excluding MRPL
T Murrali Chennai
K
awazaki is mulling options to introduce SmartRR—the smart reg u lator rect i f ier developed by the Hosur-based India Nippon Electricals Ltd (INEL), in its new two-wheelers meant for Europe. The two-wheeler maker is the fi rst company to use SmartRR in its sports bike KLX 125, which saved substantial costs while also accruing several non-tangible benefits including improved fuel economy and longer battery life. Once the new business deal is fi nalysed, INEL will be augmenting exports of SmartRR further. The company is also planning to set-up a greenfield manufacturing facility in Kolar near Bangalore, close to the upcoming factory of one of its domestic customers, HMSI. Currently, the company has three manufacturing facilities based in Hosur, Puducherry and Rewari. Later, it will look at setting up a manufacturing facility in Haridwar.
Speaking to Auto Monitor, I N E L’s Operations Head, Subhasis Dey and Engineering Head, R Umashankar said that the company has developed SmartRR originally targeting three-wheelers as the power requirement for these kinds of vehicles, especially by the headlamps, are high. Most of the three-wheelers, be it passenger or cargo version, come with twin headlamps that directly draw power from the battery, though the power is generated through permanent magnet alternators like in the case of two-wheelers. Elaborating on the technology, they said the microcontroller in the SmartRR gets information on engine speed, battery voltage and other user-defi ned parameters such as acceleration, and dynamically controls the load and battery charging. For example, if the vehicle is idling, say in a traffic signal, the
SmartRR developed by INEL
control algorithm slowly dims the headlamp so that battery discharge is contained thus saving energy. If the battery is fully charged, at low speed the generator power is diverted to the headlamp, thus improving low speed performance. W hen Kawasa k i wa nted to develop a regulator rectifier for its new sports bike, it approached its supplier Kokusan Denki, which in turn connected with its JV partner INEL, since it was ready with a suitable product. The regulator rectifier helped the two-wheeler maker
to manage with single-phase permanent magnet generator against its original plan of going in for a three-phase generator, which would have escalated cost of bike further. INEL is a JV between Lucas Indian Service Limited and Kokusan Denki Co—a group company of Hitachi. Currently, it ships around 1,500 units of SmartRR to Kawasaki’s plant in Thailand. The company aims that its exports will increase in future due to many companies actively looking at the innovative product. It also sees huge potential in the domestic market with the three-wheeler OEMs beginning to look at smart regulator rectifier. The trigger point is that the OEMs can manage with even a single phase generator and still reduce the size of the batteries. The unit will help OEMs reduce the battery size, in terms of ampere-hour, by 25 percent while in the case of two-wheelers it will help optimise the magneto by 10 percent. It will also cut the cost of ownership for the end user.
Avtec bags engine order from Daimler Nabeel A Khan New Delhi
A
vtec Ltd, an automotive transmission and engine manufacturer, is vying to become a major player in the high precision powertrain component business. It has recently received an order from Daimler for heavy duty and light duty vehicles. For the light commercial vehicle, the component maker will supply engines from the Pithampur plant. While in case of heavy commercial vehicles, some transmission components will be supplied from the Hosur plant. “We are preparing ourselves to be ready for the supply of the components as and when the vehicle manufacturer requires the same. The capacity and volume will be according to the demand from the Daimler” said Managing Director, Avtec, Prabhakar Kadapa to Auto
Monitor in an exclusive interview. The company used to invest around `70 crore annually, for expansion and production ramp up, but this fi nancial year, the investments are likely to go up to the tune of `90 crore. The increase in the investment plan is based on the orders that the component maker has already bagged from Daimler and in anticipation of the new project volume.
Shifting Transmission Assembly Plant On yet another growth trajectory, Avtec is relocating its axle assembly facility to Hosur, near its main customer—Ashok Leyland-Nissan JV by the end of this year. The move comes primarily to feed the increasing demand and to be more competitive in terms of quality and cost by curbing the logistic cost. Before this Q1 (fi rst quarter), the CK Birla Group company was supplying around 2,000 units
of transmissions for the Ashok Leyland-Nissan JV product— Dost, but from the Q1 of this fi scal, the supply volume for this customers has gone up to 2,500 units a month. The new facility will be in the existing plant of the company in Hosur, which is undergoing expansion following fresh orders for component. “We are planning to shift the transmission assembly facility to Hosur, because that’s the place where my customer is located. We want to be near the customer, the way we do for Ford. This would enable us to make just-intime delivery and will help the customers also in terms inventory management. However, the component manufacturing will continue at Pithampur plant because of the scale and volume,” added Kadapa. The just in time supply is a big help in terms of better synchronisation with the customers need. As the transmission is a bulk-
ier component (in size) and logistic costs are very high, it would be viable idea for the company to relocate the transmission assembly unit to be closer to the customer, Avtec expects to reduce the costs incurred in transportation. This will also help the company compensate for the increasing input cost and investment made for setting up the new unit. The new facility in Hosur will have a full capacity of around 50,000 units of gearboxes a month and will cater to new customers also in future. “Now the volume has crossed 2,500 units a month from the first quarter and we understand that the product (Dost) has been appreciated in the market so the volume will go up further. Once they launch the LCV on the pan-India basis, the volume will further go up,” Kadapa said. The investment for the set-up of the axle assembly unit will be around `20 crore.