Made In Germany - December 2011 by Infomedia18

SEARCH - Supplement December 2011

5 Foreword Foreword

Rajesh Nath MD, VDMA India

“I

f I were asked under what sky the human mind has most fully developed some of its choicest gifts, has most deeply pondered on the greatest problems of life and has found solutions to some of them …I should point to India.” This is what Max Mueller, the great German scholar and indologist who lived in the 19th century, had presaged over a century ago… the global role that Indian minds would come to don today. In fact, Germany has been an important partner in this saga of Indian development. Indo-German Trade In 2010, the trade between India and Germany reached €15.4 billion (`955 billion). Exports to Germany were to the tune of €6.2 billion (`384 billion), while imports from Germany stood at €9.2 billion (`571 billion) during the period. The top sectors of German exports to India were machinery, chemical products, data processing, electronic and optical equipment. With a value of €3.12 billion (`194 billion), machinery took the lion’s share of 31 per cent in Germany’s total exports to India. There are more than 1,200 German companies in India as of today, which have created more than 2,00,000 jobs. German investment in India has always been accompanied by that ever faithful partner – technology. This adhesive bond has, in fact, strengthened with time. Increased demand for German machinery In 2010, the total import of machinery from Germany reached a volume of €3.12 billion (`194 billion) – a 22 per cent increase as compared to the corresponding period the previous year. Major demand for German equipment was for power transmission, which stood at 11.5 per cent, followed by machine tools at seven per cent, material handling at 6.7 per cent, textile machinery at 5.7 per cent and construction equipment & building material machinery at 5.6%. Indo-German ties have come a long way in the past 500 years. Both the countries have cooperated in number of areas – right from machinery to space research to marine science. Globalisation is imperative and engulfs both, India as well as Germany – India, with its growing geopolitical significance and its economic potential, is of utmost importance to Germany and given Germany’s prominence in Europe and the European Union, the reverse is also true. India looks forward to closer cooperation with Germany not only in terms of trade and investment, but also in each others development as tolerant, democratic and thriving nations. Hence, we can look forward to a qualitative, resilient and responsible strategic partnership between India and Germany. The German Engineering Federation (VDMA) is proud to be instrumental in the growth of Indo-German trade in the industrial sector. We thank the Indian industry for being such reliable partners. Let us strive together to raise the bar and set new goals – swifter, higher and stronger. We look forward to another mutually beneficial and satisfying year of ‘Infinite Opportunities’ ahead.

CONTENTS Opinions & More

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GERMANY: GAME CHANGER FOR INDIA INTEGRATING GERMAN COMPETITIVENESS INTO INDIAN ECONOMY

Raj Singh Rathee, MD, Kuka Robotics (India)

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n a M d to l e u s i l f C n O i o c t lo N e w Te c h n o l o g y D eve d e On s s n g u a g e re L a val Of T i C ar mo o if i l Re m f p a t i b Pr ec ti d on oo On G l Capita

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INDIA: GAME CHANGER FOR GERMANY PROPELLING TRADE TIES TO NEW GROWTH TRAJECTORY

GERMANY’S INVESTMENT GOODS INDUSTRY A HIGH-PERFORMANCE PARTNER FOR INDIA

Dr Leopold-Theodor Heldman, Consulate General of the Federal Republic of Germany

‘India’s economic environment is very conducive for growth’ Srinivas P Kamisetty, MD, Lapp India

‘Reaching high quality levels has many aspects and this can happen with careful planning’ Hubert Reilard, MD, EFD Induction

28 Recai Kipik, MD, Guhring India

Vision & Mission ‘India and Germany are strong partners and unbelievably complementary’

‘Establishing highest levels of quality in India as per German standards is of utmost importance’ S Ravishankar, MD, KOMET India

26 PARTNERS IN PRIME TRAVERSING ON THE COLLABORATIVE WAY TO SUCCESS

‘People in Germany & India share high trust levels’

Mukund Bharadwaj, Deputy CEO, Guhring India

‘Made in Germany’ stands for reliability backed by good quality, service and trust’

‘German manufacturers have taken major efforts to catch up with the Indian market needs’ Debasis Nandi, MD, Lenze Mechatronics

‘Setting up a business in India requires considerable time & effort’ Rajesh Nath, MD, VDMA India

‘We will further capitalise on new export opportunities in the near future’ Rajesh Khanna, CEO, Wendt India

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Germany: Game Changer for India

SEARCH - Supplement December 2011

INTEGRATING GERMAN COMPETITIVENESS

ECONOMY

En a or F ic m e g t ys olo n s h c o Te ed Ec h lis es b v e e M r a F rket For In a d st A n e n Struc tured And D isc Coopera ipl e v tio i ine t r tn c n a d P A In Appr o a c h To S c the largest cooperation in the nc field of machine & e, g Re parts, followed by heavy lo s o e vehicles, chemicals, computers n arch A n d Te c h and electrical appliances. Banerjee

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n the European marketplace, Germany presents India with multiple opportunities. These opportunities will be some of the best fit requirements of the Indian market in the next two decades. Being India’s most important trading partner in the European Union, Indo-German partnership today is not only focussed on trade relations, but also in cooperation in science, research and technology. Since 1971 and 1974, it has been based on bilateral agreements. Several special agreements have been signed between the research organisations of the two countries. The focus areas of cooperation have been environmental technology, space research and material science with a special focus on nanomaterials and polymers. India and Germany have also agreed to increase their engagement in a number of key areas, including climate change, IPR and social security. Now, not only institutions, but the industry can also participate in collaborative research programmes and contribute towards bringing new technologies & products into the market. Chandrajit Banerjee, Director General, CII, avers, “It is a partnership of parity and mutual benefits. Both the countries have initiated several programmes in science and technology where comparative strengths are built on and new areas of partnerships established.” Today, Germany and India have

l ab

SUMEDHA MAHOREY

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High competence in terms of technology development, innovation clusters, quality industrial production and industry-related training, Germany with its open markets proves to be the game changer for Indian companies willing to invest in the European region. India needs to leverage on these opportunities to emerge as a global hub of manufacturing…

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adds, “The major sectors attracting German technology transfer and investment into India are electrical equipment, industrial machinery and the metallurgical industry. Indian subsidiaries of German enterprises are continuously performing better than their parent companies in terms of total growth in profits and sales. This has helped boost FDI from Germany to India.”

MOVING UP THE VALUE CHAIN As India seeks to move up the value chain, it is increasingly looking up towards Europe for technology partnerships. This is a huge area of opportunity to catalyse cooperation. German companies are global leaders in the development of new

technologies. Standing for high-quality and innovation, the ‘Made in Germany’ brand has been a seal of quality for over a century. In 2008, Germany exported high-tech goods valued at €110 billion, which made it the top exporter in Europe and third top exporter worldwide. In a 2007 study by Eurostat, six German regions, including Upper Bavaria, Düsseldorf, Darmstadt, Cologne, Karlsruhe, and Stuttgart, were counted among the top 20 high-tech regions in Europe in terms of absolute employment in high-tech sectors. While a majority of these regions provided the most jobs in high-tech knowledge-intensive services, German regions stood out in comparison with their competitors for jobs in high-tech manufacturing sectors.

SEARCH - Supplement December 2011

Comparatively, in Europe, Germany is the second leading nation in terms of science and technology personnel active in manufacturing sectors. Germany also has a long-standing tradition in vocational training. By constantly improving and adapting the education and training systems to meet current requirements, Germany now has one of the most efficient training systems in the world. This system is characterised by its strong practical component, its close alignment with the business community & the job market, as well as the integration of professional, social and methodical competencies & skills. The cooperation between German and Indian partners can take many forms. Additionally, German training services range from consulting services and standard education courses to tailor-made in-house trainings. The wide range of services lays strong emphasis on employability. What India can learn from German system is contract-based, industryrelated training, the permeability of vocational development paths and highquality industrial production. A strong practical component and the integration of professional, social and methodical competencies characterise the kind of know-how German partners can provide. Curriculum design according to industrial standards, the training of trainers and the integration of skills development into the course of business are among the major strengths of German training programmes, which are on a high technical and didactic level. Another aspect where India can gain from German markets is sharing of best practices, particularly in terms of establishing the ecosystem for enabling research and taking concepts to commercialisation. The innovation and technology clusters in Germany have spearheaded the R&D efforts of companies and created an enabling environment for industry-institute linkages. India could benefit tremendously

Germany as the game changer for the Indian industry Established ecosystem for enabling research Active cooperation in science, research and technology A credible partner in terms of experience, financial standing and reputation Established technological standards Open and free market for investment in practically all industrial sectors Favourable business climate Structured and disciplined approach to partnership Competitive tax system and a comprehensive range of incentive programme. from sharing of such knowledge, learning aspects of advanced engineering and research through multiple modes of cooperation.

GERMAN ECONOMIC POLICIES – AN OPPORTUNITY FOR INDIA Germany’s economic policies enhance a broad and competitive industrial environment with a strong focus on innovative future technologies. Many small- and medium-sized enterprises utilise this potential, thereby making them leaders in their respective markets. Across industries large and small, German products are worldwide export hits. According to recent studies, Germany ranks as the top investment location in Europe. Along with its relative economic stability, Germany is the largest domestic market within Europe and has created a large and stable customer base for investors. Germany’s integration into the world economy also allows Indian companies to gain and share knowledge, products & employees within a global network.

11 Germany: Game Changer for India Foreword

FREE AND OPEN MARKETS: A WELCOMING ATTITUDE The German market welcomes foreign direct investment (FDI) and is open for investment in practically all industry sectors. German law makes no distinction between Germans and foreign nationals regarding investments or the establishment of companies. The legal framework for FDI in Germany favours the principle of freedom of foreign trade and payment. Every year, more and more Indian companies discover Germany as a secure and rewarding investment location. Since 2005, Germany’s FDI stocks have increased by a total of 42 per cent – reaching approximately €509 billion in 2010. Additionally, more than 55,000 foreign companies are already operating in Germany and are employing around three million people. Companies, large and small, are successful here, thanks to a favourable business climate. With a legal environment known for its integrity, reliability and transparency, companies in Germany find the stability required for successful longterm investments. Individual rights and property are protected and laws are enforced, which provides the security companies need. At the same time, a supportive & competitive tax system and a comprehensive range of incentive programmes, help businesses thrive. Surveys of top managers confirm that Germany has an exceptional business climate. According to Ernst & Young, Germany receives excellent marks in terms of infrastructure, social climate, quality of life and its qualified workforce, to name a few. For India to leverage on all the opportunities Germany present, multiple initiatives are needed from both, the industry as well as the government. Once fully explored, the German market can prove to be a game changer for the Indian industry in the years to come. sumedha.mahorey@infomedia18.in Source: VDMA, Germany Trade & Invest

SEARCH - Supplement December 2011

I n d i a: G ame Cha nger f or Ger many

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Strengthening the bonds of friendship and trade & economic exchanges, the Indo-German relationship has moved on to another level where mutual beneﬁts, collaboration and market opportunities are present on both sides. With India providing the needed resources, Germany has found a partner, which has the ability to be the game changer for its interests in maintaining the top position on all possible platforms.

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PROPELLING TRADE TIES TO NEW GROWTH TRAJECTORY

M d to e s l u i l f C O n k i o t c lo u e T w e c v e h N d nology De e On ss n g u a e g e r L a l a O v f i Ta C mo l ri e o i ff R m p a t i b Pr countries have now set a new target ec of €20 billion trade to be ti on achieved by 2012. Today, India od o is no longer a mere recipient of On Capital G t

Indian companies are fully capitalising on the advantages that German markets have presented to their business verticals. A recent study by the University of Hamburg estimates the total volume of Indian investments in Germany stands at over €2.7 billion. Both the

INDIA AND THE GERMAN OPPORTUNITY

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ndia has risen on the global investment map in the last five years. From latest technologies to stateof-the-art manufacturing processes, India boasts of quality products with abundant natural resources as well as cheap labour. On the global front, Germany is one country, which has identified the future potential of this industrial giant. At present, the changing dynamics of the global economy has propelled India’s relations with Germany to a new growth trajectory. This trajectory is marked by the transformation of India over the past 15 years from a closed economy to a global player, from a buyer of technologies to the developer of indigenous solutions, a significant partner in collaborative research and most importantly, from a marginal trade player to the second-largest market in the world in terms of gross domestic product (GDP). Substantiating this, in 2010, the trading volume between India and Germany exceeded €10.64 billion, thereby making Germany India’s 8th largest trading partner.

SUMEDHA MAHOREY

technology or investment; it has the mettle to be an equal partner in such ventures. Hence, cooperation in R&D could in effect be the next big ticket for upping India’s cooperation in a number of other sectors. Secondly, close partnership between the SMEs of India and Germany will complete the final dimension of the industrial engagement between India and Germany because SMEs have proved themselves to be the engine of growth in Germany and are striving to achieve the same position in India. Optimisation of skills and involvement of human resource will form the cornerstone of this engagement. Rajiv Kumar, Secretary General, FICCI, avers, “The time has come for both, India and Germany, to chart a new course of cooperation development on

economic complementarities for making the bilateral relations reach the high, which would have been impossible to fathom years back.”

INDIA’S EXPORTS TO GERMANY The partnership between India and Germany is today not merely focussed on trade relations. India’s exports to Germany also registered significant growth in 2010. With an increase of 21.5 per cent, the total exports reached €6.2 billion. With 26 per cent of the total value, textiles accounted for the largest share of Indian exports to Germany worth €1.5 billion in 2010. At the second spot were chemical products with €585 million, followed by data processing, electronic and optical equipment with €579 million.

I n d i a: G ame Cha nger f or Ger many

The fourth and fifth spots were taken by machinery with €418 million and leather products with €396 million.

FACTORS BEHIND THE GROWTH OF ENGINEERING EXPORTS This impressive growth in exports has become possible due to a combination of factors. Foremost among this is the thrust given to the engineering sector. Examples include the Centre’s increasing emphasis on the power & construction sector, which has, in turn, increased the demand for capital goods. The Government of India also reviews the FDI policy regularly in a bid to attract more investment. For instance, the government permitted 100 per cent FDI in construction & development projects and opened up to private sector participation in infrastructure projects for power, roads, ports, mining and the pharmaceutical sector. Presently, nearly 36 per cent of the total FDI is directed towards the engineering industry through an automatic route. However, it is subject to a limit of US$2 million of lump sum payments. Some of the specific initiatives, which have positively impacted the engineering sector, are: Removal of tariff protection on capital goods Delicencing of heavy electrical industry and allowance of 100 per cent FDI Various initiatives focussed on infrastructure development and construction Initiatives to increase power generation and improve quality of power supply Reduction of custom duties on various equipment. Highlighting some of the other factors for the growth of engineering exports, Aman Chadha, Chairman, EEPC India, says, “Among developing countries, India offers the best combination of low-cost availability of skills and capability of manpower for the engineering sector. India produces over 500 PhDs, 2,00,000 engineers, 3,00,000 non-engineering post graduates and

SEARCH - Supplement December 2011

Reasons to consider India as the game changing partner for Germany Least impact of global recessionary trends Cheap yet skilled manpower Removal of tariff protection on capital goods Language compatibility Delicencing of heavy electrical industry and allowance of 100 per cent FDI Various initiatives focussed on infrastructure development and construction Initiatives to increase power generation and improve the quality of power supply Reduction of custom duties on various equipment Stress on new technology development and R&D. 2,10,000 other graduates per year, thereby ensuring a steady supply of qualified manpower for the sector.” Adding further he asserts, “India also has raw material resources to meet the demands of the engineering industry. The key raw materials required by the

fiscal year, 2010-11.

TAPPING THE UNTOUCHED With all the possible support from the government, the German market is proving to be a lucrative option for Indian market players. However, much more needs to be achieved. Commenting on this, Chadha adds, “While India’s engineering exports have done well, I believe we still have a long way to go before we can emerge as a major engineering industry in the world. Our share in world engineering is less than one per cent, while Germany is one of the biggest players in the world. Thus, India has much to learn from Germany. I do believe that Indian engineering firms will do well and emulate the technical expertise and solidity of the German engineering industry and its products.” India, as an emerging economy, now has a bigger say on the future of the global market place. Rajesh Nath, MD, VDMA India, points out, “As the balance of global power shifts to the East and India is looked at with awe for weathering the financial storm better than most, the industrial giant is back in business with the positive attributes

While India’s engineering exports have done well, I believe we still have a long way to go before we can emerge as a major engineering industry in the world. Our share in world engineering is less than one per cent, while Germany is one of the biggest players in the world. Thus, India has much to learn from Germany. I do believe that Indian engineering ﬁrms will do well and emulate the technical expertise and solidity of the German engineering industry and its products. Aman Chadha, Chairman, EEPC India

engineering sector – ferrous and nonferrous metals – are available in India.” While the above factors have been instrumental in the development of the engineering industry, policy support has provided a big push to augment the exporters to supply competitive products globally. The policy support that the Centre has provided has been largely instrumental in reviving engineering exports after it crashed in 2009-10 to come back strongly with massive 84 per cent growth in the last

of size, stability, solidity and strength. With our economy projected to become the second largest economy after China and ahead of the US, there is a growing sense that we are riding a quiet but powerful giant wave, one that needs to be taken care of if we want to travel far and carry over a billion people on its back. We would be seeing exciting and challenging times in the Indo-German trade ahead. Let us raise the bar and strive to set new goals – swifter, higher and stronger.”

Partners in Prime

SEARCH - Supplement December 2011

TRAVERSING ON THE COLLABORATIVE

WAY TO SUCCESS

The history of Indo-German relations has been marked by decades of friendship and cooperation. Leveraging on their respective strengths is key for Indo-German ties to ﬂourish. Banking on factors like high levels of scope for expansion in their own markets and immense opportunities for doing business, collaboration is certainly the way forward for the two countries… ARINDAM GHOSH

ndia and Germany have always enjoyed a healthy bilateral relationship and both the countries are actively working on ways to strengthen this strategic partnership. They have further strengthened this relationship by signing numerous agreements and memorandums of understanding (MoUs) for cooperation in various sectors. The bilateral trade between the two countries, which was more than €15 billion last year, is on the course to reach the annual target of €20 billion by 2012. During 2010, the bilateral trade posted an increase of 17.08 per cent to reach €15.44 billion during 2010. India and Germany have formed a Joint Commission on Industrial & Economic Cooperation that meets once every two years at the level of Finance Ministers. Further, these two nations have also created working groups for various other important sectors like automobiles, coal and infrastructure. According to a report, “As more and more Indian companies are reaching overseas destinations to tap new markets and acquire new technologies, Germany has become one of the most preferred investment destinations for Indian companies and is India’s fifth

Keys To Leverage On: Advantages To Do Business In India India is one of the fastest growing economies in the world There is availability of cheap skilled and unskilled labour It has a well regulated financial sector, which is minimally affected by the global meltdown It offers a huge market with the rise of tier II and tier III cities, where people have high levels of purchasing power. Advantages To Do Business In Germany Germany is Europe’s largest economy It has state-of-the-art infrastructure and advanced technologies The policy regulations are flexible Its geographical location offers several advantages.

largest trading partner. India is one of Germany’s most important partners in development cooperation, which focusses on sustainable development, environment and energy.”

GERMAN INVESTMENTS MADE IN INDIA Characterised by stable growth, India is slowly emerging as one of the most attractive destinations to do business globally. Several Indian companies have expanded their global presence in various sectors across the world, including Germany. Germany is one of the largest foreign investors in India and about 65 per cent of German manufacturing companies have already marked their presence in the country. Germany also ranks second on foreign technology transfer approvals with 1,110 technical collaboration approvals, i.e., about 13.33 per cent of the country’s total technology approvals. Nearly 600 Indo-German joint ventures are presently in operation, the report adds. Germany also has been collaborating on high-profile initiatives in India such as the establishment of premiere educational institutions like IITs and steel plants in Rourkela.

SEARCH - Supplement December 2011

THE TRACTION POINT The major sectors attracting German investment into India are electrical equipment, industrial machinery and the metallurgical industry. Pune is a major hub of Indo-German JVs in the manufacturing and service sectors with more than 250 JVs already operational in the city. Further, it has been noticed that the Indian arm of German companies have been performing consistently in terms of earning profits and achieving more sales figures than expected. This has fuelled the flow of Foreign Direct Investments (FDI) from the European nation into India. As per the data available from the Department of Industrial Policy and Promotion, for the period of April 2000 to August 2011, the amount of FDI for Germany was registered at US$4,256.66 million.

INDIAN INVESTMENTS IN GERMANY India accounts for 0.5 per cent of the total German trade and ranks seventh among the Asian exporters to Germany. Indian investment into Germany has also increased in recent years. Indian FDI inflows into Germany, measured in terms of equity capital, increased from €3 million to €33 million during 20042008. In 2008 alone, India invested almost €2 billion in Germany. In terms of FDI from India into Germany, the IT sector is the major gainer. Since 2003, India has initiated 40 projects in Germany out of which 20 are in the software and IT sectors. India’s demand for machinery and electrical equipment from Germany comprises about US$4.5 billion of the total US$10 billion imports for the sector. Apart from traditional sectors, knowledgedriven sectors hold good potential for collaboration. There is, for instance, scope for considerable cooperation in the field of software development, chemicals, pharmaceuticals, human & animal health products, agriculture biotechnology, etc. The trend of Indian companies investing in Germany is growing by the years. Some of the major Indian

investments in Germany include Mahindra & Mahindra, which acquired a 67.9 per cent stake in German forgings firm, Jeco Holding AG and has also acquired another German forging company, Schoeneweiss & Co., Hagen (in North-Rhine Westphalia) for €115153 million to increase the presence of its auto component division across the globe. Bharat Forge has three factories in Germany through its acquisitions. Dr Reddy’s Laboratories, India’s second largest pharmaceuticals company, recently acquired Betapharm GmbH, Augsburg, Bavaria, one of Germany’s top five generic pharmaceuticals \Year EXPORT %Growth %Share IMPORT %Growth %Share TOTAL TRADE %Growth %Share

17 Partners in Prime Foreword

of collaboration between both the nations. Additionally, India is growing rapidly in electronics & semi-conductor manufacturing. And given a situation where the market for electronics in India is huge, collaboration with German technical know-how can result in low-cost solutions. The overall Indian electronics industry is expected to grow at a fast pace in the coming years. Also, given Germany’s strong technological base and state-of-the-art technological solutions for manufacturing, India can partner with the nation and leverage on its technological solutions to accelerate the growth of Indian manufacturing.

INDIA’S TRADE WITH GERMANY: 2005-2006 2006-2007 2007-2008 3,586.12 3,984.81 5,121.53 11.12 28.53 3.48 3.15 3.14 6,023.63 7,552.64 9,884.83 25.38 30.88 4.04 4.07 3.93 9,609.75 11,537.45 15,006.36 20.06 30.07 3.81 3.70 3.62

2008-2009 6,388.54 24.74 3.45 12,006.02 21.46 3.95 18,394.56 22.58 3.76

2009-2010 5,412.86 -15.27 3.03 10,318.85 -14.05 3.58 15,731.71 -14.48 3.37

Source: www.commerce.nic.in

companies. Tata Auto Component Systems has acquired the Bavarianbased automotive component supplier Wuendsch Weidinger for €4 million.

OPPORTUNITIES FOR PARTNERSHIP Indo-German partnership has huge potential in some sectors. For instance, the German automobile industry, the largest in Europe, offers huge scope for collaboration between the two nations. India offers Germany unique solutions in terms of providing highly skilled and unskilled labour at competitive rates, while Germany’s R&D could be a factor that India could leverage on. Both the countries can immensely gain from the cooperation. Solar power is another arena… The launch of the Jawaharlal Nehru National Solar Mission (JNNSM), under which the government aims to develop 20,000 MW of solar power by 2022, offers huge opportunity in terms

LEVERAGING ON TRUE POTENTIALS Though India is one of the leading emerging economies to invest in Germany, the country needs to leverage on Germany’s robust infrastructure and technological advancements. Moreover, Germany offers a conducive environment and favourable policies for Indian firms to do business. India, on the other hand, is growing at about eight per cent per annum. With its huge market offering and tremendous business potential, the country is also emerging as a strong base for manufacturing units and an export hub for a range of products – from agricultural goods to automobile components to high-end IT enabled services – for various other countries, including Germany. Thus, the Indo-German relationship has huge potential. arindam.ghosh@infomedia18.in

Germany’s Investment Goods Industry

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A HIGH-PERFORMANCE PARTNER FOR INDIA While the global economy continues to reel from the impact of recession, the insulated Indian ﬁnancial system with its ﬁxed regulations has not sustained much damage from the global turbulence. This development has provided German companies a lucrative opportunity to establish their setups in India – the land of opportunities. But India also stands to gain from the German advantage as the German investment goods industry is keen to provide Indian companies with innovative solutions to ensure effective production. ndia’s economy is increasingly gaining momentum and the construction industry is an important driver of this development. In the 2010-11 financial year that ended on March 31, the country achieved economic growth of over eight per cent year-over-year (y-o-y). India’s momentum has therefore once again reached its pre-crisis level.

IMPACT OF FINANCIAL CRISIS India’s economy is driven by domestic demand and its dependence on exports is still relatively low with a gross domestic product (GDP) share of just 15 per cent. As a result, the lower foreign demand that was caused by the global

financial crisis did not have as much of a devastating impact on the subcontinent. The largely insulated Indian financial system with its fixed regulations also did not sustain any damage from the global turbulence. This development also offers a range of business opportunities for German companies in the mechanical and plant engineering sector. In 2010, the supplies of German sectors to India increased by 20 per cent y-o-y to €3.1 billion. Fortunately, this positive development is holding up in 2011. In the first quarter, the German investment goods industry exported goods worth around €840 million, which is equivalent to an increase of 15 per cent y-o-y. There was a particularly strong demand for products

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from the machine tools, construction and construction machinery, airhandling technology, power systems & foodstuff and packaging machinery specialist segments – a confirmation that industries in India will continue to highly value the benefits of German technology.

INDIA & THE GLOBAL ECONOMY India is striving to integrate itself more strongly in the global economy and the country has done quite a bit to promote this. In addition to strengthening links between Asian countries, India is attempting to establish closer links with other partner countries, which is why the Indian Government has already entered into negotiations about forming a bilateral free trade agreement with the European Union. A successful outcome will not only facilitate trade flows, but will also cut down the cost of German machinery and plants for Indian customers. There continues to be a backlog of demand for the modernisation and expansion of machinery in Indian industries and the German investment goods industry is keen to provide Indian companies with innovative solutions to ensure effective production. For instance, modern and more efficient ‘Made in Germany’ systems are replacing antiquated production plants. This, in turn, facilitates the manufacturing of products that have peak demand in both domestic as well as international markets.

TECHNOLOGY TO ENHANCE EFFICIENCY Today, modern production is inextricably linked with the issues of preservation of resources and energy efficiency. For instance, German mechanical engineers have significantly increased efficiency in energy conversion processes in the field of conventional electricity and heat generation through intensive research & development activities while also considerably lowering fuel consumption. Here, modern turbo machines play a crucial role. As highly complex

products, they combine standard heavy mechanical engineering with hightech, state-of-the-art production. Tiny components and components weighing several tonne are brought together using watchmaker’s precision and the most advanced methods. The German investment goods industry also offers a wide range of technology, which ensures efficient use of energy in industrial processes. The key to optimisation lies in the perfect interaction of all components within the framework of an intelligent system solution. Companies maximise gains in efficiency by including system components and their interaction along with demand & operating parameters in the optimisation process as a whole – a gain from which Indian companies can also benefit. With 9,10,000 employees and a 75 per cent share in exports, German mechanical and plant engineering is one of the leading branches of industries in Germany. With an average headcount of 150, the industry’s approximately 6,000 firms are predominantly small and medium enterprises (SMEs). This offers great flexibility and innovative capability vis-à-vis changing market conditions. Moreover, the 39 specialist branches of the German investment goods industry cover the entire process chain and thus, offer more than just individual products. From components to complete systems, from system suppliers and system integrators to service companies, companies in the German mechanical and plant engineering industry are ready to provide one-stop solutions. Indian companies are steadily becoming increasingly international and important Indian organisations such as the Export Engineering Promotion Council (EEPC), with which VDMA maintains a close cooperation, provide valuable support here. Understanding that ‘Indian business’ is ‘global business’, the international business world is paying more attention to Indian companies.

19 Germany’s Investment Goods Industry Foreword

To be able to survive in the face of international competition, Indian companies need strong and innovative partners and companies in the German mechanical and plant engineering industry are ready to help them achieve these ambitious goals.

HOLISTIC, ONE-STOP SOLUTIONS With a comprehensive range of services available, Indian companies can be provided holistic solutions for their production requirements. These would include individually tailored services in the fields of consulting, training and maintenance that would contribute to help companies satisfy their customers’ requirements and thus, ensure customer loyalty – a particular concern of the German investment goods industry. Germany is one of the world’s leading centres of production technology. The country has embraced new sectors such as software, sensor technology and micro technology alongside traditional mechanical and plant engineering. Apart from extending its portfolio of services, German mechanical and plant engineering has systematically integrated these new sectors. The country is, therefore, in a position to offer its customers one-stop solutions for their sector-specific requirements. The German investment goods industry intends to consolidate this outstanding position further by intensifying its efforts in research & development and by expanding its global presence. Some companies in the German mechanical and plant engineering sector had recognised the potential of the Indian market early and had even partnered with Indian companies way back in the 1980s and 1990s. This level of cooperation has intensified over the past few years. In addition to forging more partnerships with local companies, companies in the German investment goods industry have taken the opportunity to establish their own production sites in India. Dr Thomas Lindner, President, VDMA

Vision & Mission

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‘INDIA AND GERMANY ARE STRONG PARTNERS AND UNBELIEVABLY COMPLEMENTARY’ real value of German machinery and plant engineering products, exported to India, reached a total of about €1.1 billion. Thus, for the first time, India ranks 12 in this field. While it is doing better than Brazil and Korea, it still lags behind China, US and many traditional European partners.

MEASURES TO SUSTAIN GROWTH

heodor eopold-T

Heldma

Dr L

l of the Genera Germany te la u s n o Co lic f l Repub Federa

“The real value of German machinery and plant engineering products exported to India reached a total of about €1.1 billion in 2011,” afﬁrms Dr LeopoldTheodor Heldman, Consulate General of the Federal Republic of Germany in a one-to-one with Sumedha Mahorey. Excerpts...

N INDO-GERMAN TRADE TIES

In the last five years, bilateral trade between both the countries has increased by more than 100 per cent, growing from a trade volume of €7.6 billion in 2005 to €15.5 billion in 2010. The economic growth rate of India in 2010-11 was 8.5 per cent and the Indian Government predicts a higher growth rate of 9 per cent. I do not share this assessment; but even if around 8 per cent growth is likely, it is an impressive figure for India. Where else would you see such growth in recent years? Neither in Europe, nor in Japan and North America, and with the new Indian middle class consuming more goods every year, high growth, in my opinion, is far from over… This makes India an attractive partner for German companies. There is another reason for such high bilateral growth – the competitiveness of the German economy, as Germany has been the No.1 export nation in the

world for many years. Now, we have lost this position to China. What I wish to stress here is that German companies are extremely competitive in technical innovation and are customer oriented. They believe in providing tailor-made solutions with regards to machinery, equipment and lean procedures of production. Almost one-third of German exports today come from equipment and products produced by companies, who are members of VDMA. Without this unique proposition of German business, our bilateral relations would not have benefitted so much from India’s growing demand.

INDIA Vs OTHER EXPORT PARTNERS India is one of the dynamically growing markets. It is witnessing an upswing in concrete figures. The export of machinery and equipment in the first four months of 2011 grew by nearly 16.6 per cent as compared to the previous year. This means that the

I think we have a realistic chance to maintain this growth rate if we find the right answers to the real challenges, which include climate change, scarcity of natural resources and energy. We have to succeed in becoming more material & energy efficient and we also have to lower CO2 emissions. If we are successful in this, we will be on the right track.

LEARNINGS TO IMBIBE FROM GERMANY If you take a closer look at the German industrial sector, we have 30 subgroups of products and machinery, of which we are global market leaders in 18 sub-groups. To name a few, we have machine tools, agriculture engines, packaging machines and precision tools. But in most of the remaining product groups, where German companies are not the direct market leaders, they are at least among the top three. The strong position of Germany in this field is the result of a very high level of innovation. Around 70-80 per cent of these companies start a new product line or a new production process every 3 years. Taking this into account, it is easier to understand why German products have a good reputation and the ‘Made in Germany’ trademark still stands for quality. India & Germany are strong partners and unbelievably complementary. Let us benefit from the opportunities that we have. This will add further momentum to our vibrant relations.

Vision & Mission

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‘SETTING UP A BUSINESS IN INDIA REQUIRES CONSIDERABLE TIME & EFFORT’

ath, Rajesh NIndia MA

MD, VD

“To be successful in the Indian market, German companies must have a long term strategy for India,” avers Rajesh Nath, MD, VDMA India, during a conversation with Prerna Sharma. Excerpts…

ACTORS FOR SUCCESSFUL INDO-GERMAN PARTNERSHIP

With Germany being India’s principal trading partner in the European Union, the two countries have expanded and strengthened this cooperation in various fields, including that of technology and science. Germany has also supported education and other cultural developments in India. In fact, the Indo-German cultural exchange was formalised in a cultural agreement, which came into force way back in 1969. Reliability and trust are probably the most important factors for the development of this strong relationship. Both the countries share the experience of setting up a new and democratic society after times of turmoil and have established strong ties from the very beginning. Especially after the opening up of the Indian economy in the early 1990s, bilateral trade between the two nations developed rapidly. Regarding the mechanical engineering industry, Germany has been and still is a very

important supplier for India. On the other hand, India is profiting from the technical exchange and the setup of many businesses of the German mechanical engineering industry in India. Germany being the world leaders in export of machinery has valuable experience in the global markets. As an exporting nation, the manufacturers adopt the technology to meet the local market conditions. Further, good technology is backed up by efficient and prompt service network. Hence ‘Made in Germany’ has a good standing in the Indian industry. Almost 20 per cent of all machinery imported by India comes from Germany alone, which makes Germany one of the top exporters of machinery to India.

the field of politics, business, culture, science and education. The main focus will be on ‘City Spaces’ and solutions for the challenges facing our evergrowing metropolises. As India gallops towards higher economic growth, the strain on the fragile infrastructure would be immense. Hence, Germany offers solutions to better prepare India for this tumultuous urbanisation that is presently being witnessed and would be witnessed in the years to come. This exhibition along with around 200 projects from politics to science, economy to education, culture to life quality started in Mumbai in November. It will then circulate through six prominent Indian cities to end up in Delhi in November 2012. This event will benefit India as well as Germany.

SETTING UP BUSINESS IN INDIA – A DIFFICULTY OR AN EASE? As a sector, which is known for high-end equipment and state–of-theart products to find well skilled and technically specialised people is always a challenge. Administrative burdens could be overcome but companies need the right people to be in place. Providing a high level of skill-based training to India’s burgeoning workingage population is a challenge. Therefore, both the countries are working closely together to develop such skills in India. Germany’s world renowned system of ‘dual’ vocational training – a combination of ‘in-the-school’ and ‘onthe-job’ training – can prove invaluable for India to effectively capitalise on its demographical dividend.

MESSAGE TO GERMAN COUNTERPARTS GAME CHANGING PROPOSITION In the 60th year of diplomatic relations between India and Germany, the yearlong activities would showcase the entire ambit of Indo-German cooperation in

Setting up a business in India requires considerable time and effort. Hence, to be successful in the Indian market, the German company must have a long term strategy for India. Further, due to

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the logistic challenges of moving goods and machinery over vast distances followed by varied climatic conditions, it is necessary that the products are localised so that they can tackle such challenges. Besides the hot temperature, the high levels of humidity in India should also be taken into consideration when designing the machinery. Also, it is important to have a right combination in the management team. During the commencement of operations, it is important that issues like time-bound project management and quality are controlled. This would require regular monitoring from the parent company. Additionally, it may be necessary to locate a German specialist in India for the ‘kick-off’ phase. However, with time, the management of the company should change to local hands, who have a better understanding of the prevailing local conditions. Also. the manpower should be trained in best engineering practices. It is important for the Indian industry to understand that the actual Eurozone crisis is structural and not a business development. So far, we have not experienced any deep impact on the trade relations. We are convinced this trend will continue.

KEY LEARNINGS WHILE OPERATING IN THE INDIAN MARKET… While worldwide tastes are becoming more standardised, demand is coming from a more diverse marketplace. For example, in India there are approximately 250 million middle-class people with various western tastes in the selection of products & services. The Indian middle-class culture, however, is still very much eastern and also differs from other classes within India. This poses complex marketing challenges for business organisations planning initiatives within India’s expanding marketplace. Political events in India have an impact on all businesses. Successful negotiations are customer-oriented in India and follow a long-term communication strategy.

Since the investment in R&D in India is only a small fraction of GDP, the possibility of technology upgradation or access to new technology is missing. However, with India striving to become a global leader and an important sourcing destination, it is imperative that robust technology is implemented for effective production so as to produce products on par with global standards. Since the domestic industry is not geared to meet this challenge, dependence on overseas technology exists.

ON VARIED BUSINESS STYLES There is no better arena for observing a culture in action than business. Communication is fundamental in business because business is a collaborative activity. Goods & services are created and exchanged through the close coordination of many persons, sometimes within a single village and sometimes across global distances. The issue of transparency comes to the fore, most obviously in finance and investment and it likewise reflects an underlying orientation toward rules or relationships. In India, we are quite flexible with time, Germans, on the other hand, are very punctual and value time. In Germany during negotiations, the price is not discussed upfront. It is usually inquired after discussing the scope of service. Further, the business discussions are focussed on the topic rather than being of personal nature.

OFFERING A PLATFORM TO PROFIT The manufacturing industry in India is believed to have the potential to improve the economic condition of India. Manufacturing industry trends suggest that in the event when production increases in the service sector, simultaneously, there is a rise in the productivity of the manufacturing sector as well. India is one of the youngest countries in the world, with an average age of 25 and it is likely to get younger. The German Engineering Federation (VDMA) is the largest industry branch

23 Vision & Mission Foreword

association not only in Germany but in the whole of Europe. VDMA is a real representative of small- and medium-sized enterprises in Germany and reflects the production process itself, from components to plants, from system supplies or integrators to service providers. VDMA extended its services from its nodal office in Kolkata and regional offices at Noida, New Delhi and Mumbai. We assist the German member companies by helping the Indian industry identify the right technology partners from Germany. Besides this, the Indian office has helped in establishing numerous tie-ups and collaborations between the two countries.

TAPPING UNEXPLORED AREAS... As a part of the German mechanical engineering industry, we are convinced that in the fields of energy savings, reduced consumption of raw materials and improving stable quality, there are opportunities for intensive future cooperation. The most important features of the German manufacturing industry, which gives them the cuttingedge in technology are as follows: Intelligent Products: Future products will provide cognitive aspects and will be able to receive and handle manifold information High Performance: Integration of highly dynamic components into the production facilities and the maximisation of performance, flexibility and quality of the associated production equipment Energy Efficiency: Alternative technologies to generate, distribute and use energy Product Design and Configuration: Product designs with half of the development time directly will result in the construction of customerspecific products offering the highest reliability Adaptive Production: Adaptive production systems will continuously adapt their structure and configuration to their tasks and environment.

Opinions & More

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‘PEOPLE IN GERMANY & INDIA SHARE HIGH TRUST LEVELS’ change and work at a short notice.

CHALLENGES FOR ROBOTIC AUTOMATION IN INDIA

h Rathe

Raj Sing

)

dia otics (In ka Rob MD, Ku

“The biggest advantage available in the Indian market is the ﬂexibility of the Indian people,” says Raj Singh Rathee, MD, Kuka Robotics (India), in conversation with Arindam Ghosh. Excerpts…

XPERIENCE OF WORKING IN THE INDIAN MARKET

We started from nearly insignificant installation references in the Indian industry. The entry was not easy; it took us a lot of time to start generating business. It was only in 2006 that we got a huge order of more than 320 robots from Tata Motors, which generated good business for the company. Probably, no other company has gone ahead with such a huge order for robots in a single order or single package.

REASONS BEHIND YOUR COMPANY’S SUCCESS When we entered the Indian market, we felt that there was a need for good quality support, combined with the presales & post-sales activities. To offer our customers the best of services, you need to sense the pulse of the customers, get into the minutest of details, instead of merely selling the product. We believe in providing a solution, which is really needed by the customer.

SETTING UP BUSINESS IN INDIA The India growth story is a sustainable one. The great impetus was when India was able to remain somewhat unscathed from the global economic crisis. Added to this is the trust factor between the two countries and that is what distinctly demarcates India from other countries when it comes to doing business. We are quite bullish about our presence in the Indian market. Further, the Indian domestic market in itself is a very big market. If you compare Germany or any other European nation now, they are either developed or are saturated markets. As far as automation and especially robotics penetration into Indian industries is concerned, it is still at a very nascent stage, so automation companies have quite a good scope and opportunity to grow in India. The biggest advantage available in the Indian market, is the flexibility of the Indian people. Probably, we are the most flexible people on the planet; we are willing to

The first challenge is that we should not compare robots with direct replacement for human beings. Robots are not meant to be replacing human beings. So, this is the biggest misconception. We are adopting robotics for reasons such as improving the quality of the product, improving the productivity and improving the safety environment for the industry, among others. In other words, robotics should be an enabler in attaining precision & efficiency in the shop floor. The second challenge is that the industry should be ready to change the complete process cycle. It is not that they can just deploy a robot somewhere in the production cycle that they wish to. The complete cycle has to be reengineered or redesigned to suit the robotic automation.

EXPANSION PLANS I believe in being realistic. We have had a successful experience in the Indian market and, at the moment, we are enjoying a significant market share. So, considering this, we aim at doubling our market share in the next 10 years.

BUILDING A SUCCESSFUL PARTNERSHIP The basis of making such a cooperation is the trust level. The good news is that people in Germany & India share high trust levels. Also, the engineering or the technological capabilities that we can get from Germany could benefit India. India is a huge country with a good amount of population and using certain technologies in Germany may not be possible considering its smaller geographical size and population. In such a scenario, it would be possible to take up new experiments on such grounds in India.

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25 Opinions & More Foreword

‘ESTABLISHING HIGHEST LEVELS OF QUALITY IN INDIA AS PER GERMAN STANDARDS IS OF UTMOST IMPORTANCE’ instance, additional licences from the government; dawns much later.

HUMBLE BEGINNING

ankar, S RavishT India ME

MD, KO

“Indian and German counterparts working as a single entity and looking at issues like understanding the cultural differences will help companies to work in harmony,” says S Ravishankar, MD, KOMET India, during an interaction with Shradha Mohanty. Excerpts…

EVERAGING ON OPPORTUNITY

The tooling industry is a serviceoriented industry and companies, which have set up their base in Germany, need to be closer to customers in order to service them. When it comes to manufacturing, the talent pool is available for engineering in special tools. The cost of labour is less and provides flexibility in support and service to the customer. It is well known that growth across the US and Europe is getting restricted – a factor that makes India a point of traction, along with China, to do business with. It has grown to become one of the most important markets across the globe. There are ample opportunities to expand our presence in the Indian market and cater to segments like aerospace, nuclear power and power plant equipment.

WORKING IN HARMONY Establishing highest levels of quality in India as per German standards is

of utmost importance. Indian and German counterparts working as a single entity and looking at issues like understanding the cultural differences will help companies work in harmony. It is important to look at how business is done in India vis-à-vis Germany. We have also followed the same principles to grow and prosper in the Indian market. It is important to assimilate and establish quality levels in equipment, machinery as well as train people in order to reach the desired level.

DIFFERENCES IN WORK CULTURE In Germany, there is transparency in every business process. Right from the day of implementation of a work process, everything goes as per procedure and is time oriented. However, in India, it is only after you get to the implementation level that unforeseen situations and circumstances occur. The realisation that you need something to continue with work processes; for

With a lot of trust and compatibility, we entered the Indian market in 1998. At that point in time, many companies had started flourishing in the areas of power plant equipment manufacturing. KOMET, with its specialised products, provided tooling solutions for power plant manufacturing, such as turbines and generators. When companies, like ABB and Siemens, had set up their facilities in India for manufacturing such components, KOMET thought it was the right time to come to India and act as a support for these customers. This was also a time when a number of German companies started their subsidiaries in India. As KOMET was already a supplier to many of these companies in Germany, they decided that it was appropriate to give local support – BOSCH being a key customer. In 2001, KOMET established its presence here. The initial setup started with sales & servicing of all tools from Germany. It slowly shifted to manufacturing all kinds of tools in India. Since, all our products here initially came from Germany, their cost was relatively high. People were not used to the high level of technology and they were sceptical about deploying the technology. So, the major challenge was to convince customers and make them understand the cost advantage of that particular technology. Once this task was accomplished, they started using it more frequently. This does not imply that the cost of the product will go up, but it definitely helps them reduce the cost per component. Gradually, investments flowed in and we started manufacturing and growing ever since.

Opinions & More

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‘INDIA’S ECONOMIC ENVIRONMENT IS VERY CONDUCIVE FOR GROWTH’ other APAC counties such as China and Singapore is no different. With relevance to the manufacturing sector, most of the production is already practiced on site. Hence, aspects like technology transfer are already in place. Further, India is a favourable global offshoring destination with the availability of best minds at lower prices and many significant German brands are harnessing this potential. They have their technology and support centres based out of India.

isetty,

EUROZONE CRISIS AND TRADE

P Kam Srinivas pp India

MD, La

“In the era of globalisation, countries should focus on cross leveraging each other’s potential to counter the economic ﬂux,” believes Srinivas P Kamisetty, MD, Lapp India, during a brief conversation with Sumedha Mahorey. Excerpts...

ACTORS SUPPORTING INDOGERMAN BUSINESS RELATIONS

India has always been close to Germany for multiple reasons. Its business ties with Germany are deep-rooted and date back to five centuries. However, the last 20 years have been phenomenal with the bilateral trade between the two nations growing rapidly. According to a study by India Brand Equity Foundation, the trade between the two countries is expected to beat US$12.3 billion by 2012. Our parent company has played a key role in bolstering relations between the two nations. India’s economic environment is very conducive for growth. Favourable business policies, strong pool of skilled manpower with an increasing disposable income and its burgeoning market are factors that have enabled India to emerge as a viable trading partner globally. The cultural connect between the two countries is also key to this strong relationship. This growth proponent has also been

instrumental in building Lapp India into the third largest operation base for the parent company. Once operational, our facility in Bhopal will be our largest manufacturing plant globally.

GAME CHANGING PROPOSITIONS The story of cultural ties between India & Germany has been flourishing on the grounds of 60 years of diplomatic relations. This is being heralded with year-round commemoration to mark the ‘Year of Germany and India 201112’ based on the motto ‘Germany and India – Infinite Opportunities’. Events such as Indo German Chamber of Commerce exhibitions organised in the country across various locations have also been effective platforms promoting business between the two countries. Germany is India’s largest European trading partner & the two nations have strong commerce and cooperation ties in engineering, telecommunications, chemicals, etc. The relationship with

In the era of globalisation, countries should focus on cross leveraging each other’s potential to counter the economic flux. According to recent analysis, India is slated to become the world’s third largest economy by the end of 2011, and will continue to grow over the next few years in terms of GDP measured according to the domestic purchasing power parity. German businesses should try to capitalise on this optimism. It is expected that German companies who have set up their base in the Indian market, will surge during bad economic times due to the huge demand from their Indian counterparts. It is this robust growth potential that makes India one of the most favourable investment destinations with companies across geographies demonstrating their appetite for a slice of the growing Indian market.

MESSAGE TO GERMAN INVESTORS India is one of the few markets in the world, which offers high prospects for sustainable growth. Germany, on the other hand, is the R&D and technology hub. If the two countries leverage on each other’s potentials as they currently are, the future will be very promising and may aid both the countries in becoming very important economic players.

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27 Opinions & More Foreword

‘REACHING HIGH QUALITY LEVELS HAS MANY ASPECTS AND THIS CAN HAPPEN WITH CAREFUL PLANNING’ to understand the customers’ needs. But with time, it proves to become an important experience. In our case, such projects have helped us have a deeper and better understanding of induction heating processes.

CURRENT OPERATIONS

market. Fast service, localisation of products and international cooperation are some of the factors, which attracted us here. Clear focus and knowledge of one’s own market segment is the first step for any company to consider before carrying out its operations. With time, success follows if efforts are made to bring out better solutions in the respective segment.

The core application in India is induction hardening and we supply turnkey solutions to our customers here. The major customer base for us is the component manufacturers for the automotive market. Interesting solutions on precision heating also holds potential here. We have also supplied induction heating equipment for welding and nomalising of tubes & pipes to many players in the market. For now, we have established an R&D centre where we develop applications for our global customers. Plans are on to expand this activity significantly so that highquality solutions can be provided at a competitive price. Training centres are also set to be established in Bengaluru to organise seminars and workshops in order to promote knowledge on induction heating. Plans for expansion of service staff significantly are also on in order to accelerate the process of repairing and improving equipment operations.

BEING GLOBALLY COMPETITIVE...

NEED OF THE HOUR

We have always had good support from our German and Norwegian counterparts when we started our unit in India. Now, EFD India plays an important role in keeping companies globally competitive and it will continue to do so. Our company, though small, has been successful in developing a global attitude. The key behind this was that one should understand the needs of the customers from different countries and should manufacture machines to their requirements. Initially, it might be a little difficult

Better solutions are required in this market with respect to equipment and solutions. Along with that, we need well-trained and motivated employees to produce quality products. We also need a working atmosphere where all employees can perform to their full potential. There has to be good communication among vendors as well as customers in order to promote newer innovations. Last, but not the least, the performance of a company needs to be constantly validated on the technical and commercial front.

eilard, Hubert Rduction D In

MD, EF

“Clear focus and knowledge of one’s own market segment is the ﬁrst step for any company to consider before carrying out its operations,” says Hubert Reilard, MD, EFD Induction, in an interaction with Shradha Mohanty. Excerpts…

FD INDUCTION’S ENTRY INTO THE INDIAN MARKET…

The technical development of EFD induction as a brand was based on innovation, high manufacturing quality and constant improvement in the process and application know-how. Like many medium-scale businesses in Germany, the respect and trust between the owner & employees was strong and that was the foundation of the success story behind the company. Hence, it grew to become one of the pioneers in the induction heating industry in Germany. EFD was also instrumental in introducing the first CNC controlled hardening machine way back in 1967. The first step towards setting up EFD Induction India was taken in 1992 and, in a matter of three years, equipment manufacturing under the label of ‘Made in India’ was initiated. It is often assumed that companies set up base in India as the country offers cost effectiveness. However, that is not the sole reason why India is an attractive

Opinions & More

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‘MADE IN GERMANY’ STANDS FOR RELIABILITY BACKED BY GOOD QUALITY, SERVICE AND TRUST’

Mukund aj, Bharadw ,

CEO Deputy dia In g n ri Guh

ik, Recai Kipg India hrin

MD, Gu

“For companies who want to set up their base here, our advice would be to do it soon before it is too late. Germany is one of India’s biggest trading partners as of now,” says Recai Kipik, MD, Guhring India. “The ties that have been built over the years have been strong and deep rooted,” adds Mukund Bharadwaj, Deputy CEO, Guhring India, in an interaction with Shradha Mohanty. Excerpts…

ROWING TIES

Recai Kipik: India is a developing country and one just has to invest here for further growth. For companies who want to set up their base here, our advice would be to do it soon before it is too late. Germany is one of India’s biggest trading partners as of now. ‘Made in Germany’ stands for reliability backed by good quality, service and trust. However, one needs to have a lot of time and patience before making way here. One needs to understand the Indian culture and how it works differently from Germany. Mukund Bharadwaj: Adding to what Recai said, although there might be disadvantages in terms of infrastructure, the major advantage is that India is a very strong economy and an emerging superpower with solid fundamentals. There is an availability of fairly good talented manpower and there is an

ample scope for companies to grow and prosper. These are probably the reasons, which are attracting companies to India.

ON COMPLETING A MILESTONE Recai Kipik: The approach for companies is to provide more service to the customer and that can only happen when you are closer to them. In my opinion, the Indian market is growing fast and this growth is becoming uncontrolled. Investments have been made to improve work across the manufacturing segment. However, adoption of the latest technology is amiss. After completing almost 15 years in the Indian industry, our future plans are now to grow in service and provide better solutions. We are setting up an R&D facility to improve our services. Now is the time to think along the lines of cost-by-component, best

application and solutions. Mukund will elaborate on how we plan to build on the customer connect in India. Mukund Bharadwaj: Over the past 15 years, the Indian market has matured and so has our company. Going further, the period would not just be about selling a product or service but more along the lines of a long-term partnership. The business has to work with customers on a partnership level. To support that, we will be expanding our network by offering additional services to customers. Currently, we are present in Bengaluru, Delhi and Pune. Going forward, our plans are to grow in Nagpur and Ahmedabad, which will help us work more closely with our customers.

SPOTTING OPPORTUNITIES Recai Kipik: The focus of the tooling industry has majorly been on the automotive sector. There are over 2.5 million cars and 2 million two wheelers in the Indian market, which are atracting companies here. Thus, the technological gap between two countries is narrowing. Mukund Bharadwaj: Also, the emergence of sectors like aerospace, power, medical industry, etc. provides us with ample growth opportunities. Moreover, these industries have their own set of requirements. For instance, the power sector demands exotic materials like titanium, which needs to be machined to provide for the nuclear power plants. Hence, easy tooling solutions are required there. The demand for implants is increasing and tools are required for machining these implants. Also, a lot of stainless steel tools are required in this segment for various purposes like drilling a hole or cutting through a bone, etc. This industry is set to rise by 70-80 per cent in the next 4-5 years and this is going to have an indirect impact on us.

SEARCH - Supplement December 2011

29 Opinions & More Foreword

‘GERMAN MANUFACTURERS HAVE TAKEN MAJOR EFFORTS TO CATCH UP WITH THE INDIAN MARKET NEEDS’ India as compared to Germany or in East European countries.

UNTOUCHED AVENUES

Nandi, Debasis Mechatronics nze

MD, Le

“These companies need the co-operation and technological know-how of Germany as they have to upgrade their existing technologies to meet the requirements of the German markets,” articulates Debasis Nandi, MD, Lenze Mechatronics, during an interaction with Sumedha Mahorey. Excerpts...

N INDO-GERMAN TIES

The Indian manufacturing sector has increased the productivity and the quality of the product with automation. With this, Indian manufacturers are attending to the German machine builders. This changing scenario is increasing the business of the automation used in these machines. For example, automotive industry, which was dependent on one or two manufacturers earlier, has now got a cluster of manufacturers. Three to four German manufacturers have started their operations in India for heavy vehicles. Due to the quality of the products, this market is persistently increasing, though the auto market in India has not been doing very well since the last six months.

GERMANY AND INDIA SUCCESS RATE German manufacturers have taken major efforts to catch up with the Indian

market needs, commercially as well as behaviourally. On the other hand, Indian companies are also adapting to the German safety standards and are ready to pay premiums for this. These are some of the major reasons of growth of German manufacturers’ businesses in India. On the other hand, Indian manufacturers who had never thought of presenting their products to the European market are now ready to enter this competitive market. This has been possible as the market has opened due to collaboration and a good understanding between Indian & German manufacturers. This growth is phenomenal. Today, there are many German companies who find mechanical machining and mechanical moulding, forging, casting in India high on quality as these meet German standards and are much economical to produce in

German companies are doing huge business in the Indian textile industry, but I do not see them setting up operations in India. Germans should enter this market as fast as possible as it is one of the major industries in India. Also, packaging and printing are major focus areas where Germans can develop their expertise in India. For Indian companies, foraying into the German market is a challenge because language acts as a barrier. These companies need their cooperation and technical know-how as they have to upgrade their existing technologies to meet the requirements of the German market.

MESSAGE TO GERMAN COUNTERPARTS The German counterparts go in for step-by-step investment, which is a time consuming process. But since the Indian market is growing at a fast pace, German companies need to take quick decisions regarding investing in India.

YOUR PLANS FOR THE INDIAN MARKET We are growing rapidly in the Indian market. This year, we expect added growth as we are putting up a fairly large factory in Pune. This factory will be for the manufacture and assembly of gearbox and geared motors with electronics. We also have a second line of investment coming up in India in the IT sector and are also hiring people and tying up with Indian companies to create software for our global services. We have chosen India as the second location other than Germany to do this job. We have not initiated this project anywhere else in the world. This factory will start functioning by the mid-2012.

Opinions & More

SEARCH - Supplement December 2011

‘WE WILL FURTHER CAPITALISE ON NEW EXPORT OPPORTUNITIES IN THE NEAR FUTURE’ grind, thereby necessitating the usage of high-performance grinding tools. Moreover, many developed nations are considering India as a manufacturing hub for sourcing components and parts for their global locations. The major factor to capitalise on is the continual advancement of technology to meet the changing needs of customers. The major challenge has been that one has to be a regional player having presence in multiple locations instead of being stationed at a centralised hub and conducting business across the world. One has to be close to its customers since grinding now has evolved from being a mere product-focussed to a product-plus-service-focussed industry.

hanna, Rajesh Kt India end CEO, W

“The main inﬂuencing factor for Wendt India has been its ability to adapt quickly & deploy the processes of its JV partner in Germany at its Indian plant and its subsidiaries and tailor the products to meet the Indian conditions,” informs Rajesh Khanna, CEO, Wendt India (WIL), during an interaction with Shradha Mohanty. Excerpts… IN SYNC WITH THE W ORKING PARENT COMPANY Wendt GmbH has been providing the necessary technology supports to the Indian plant since the beginning. The relationship has been strengthened year-on-year between the two entities through reciprocal visits of people at various levels, joint participation in international trade fairs and exhibitions as well as efforts in joint product development programmes and technology transfers. In addition to exporting of WIL products to Wendt GmbH and other Wendt locations, for some of the products, WIL also has been the global hub of manufacturing. For Wendt GmbH, WIL has provided access to the lucrative Indian superabrasives market. WIL is now one of the fastest growing companies in the Wendt-Winterthur Technology Group. When it comes to complex grinding or

tough-to-machine materials, Wendt has always been the preferred choice. This has been possible through continuous product developments, investment in latest technology, product and process innovations apart from proximity to our 900+ domestic customers, whom we serve directly in India. This gives us ample opportunities to provide grinding solutions.

YOUR TAKE ON THE INDIAN MARKET Grinding has become a crucial part of every industry today – be it engineering, cutting tools, automotive, defence or aerospace. This, in turn, calls for using precision grinding tools to improve productivity. In today’s scenario, almost every industry faces intense competition to produce components that are lighter, more exacting while being harder and tougher. Also, many applications prefer components made of harder and exotic materials, which are tough-to-

LEVERAGING ON MUTUAL STRENGTHS The main influencing factor for Wendt India has been its ability to adapt quickly & deploy the processes of its JV partner in Germany at its Indian plant & its subsidiaries and tailor the products to suit the Indian conditions. This has helped WIL to progressively increase its product basket. Consequently, WIL has been the global source for cost-competitive products. The quick adaptability and some of the success stories with Indian customers have resulted in our counterparts in Germany to extrapolate it in their respective geographies. We will further capitalise on new export opportunities in the near future.

EXPANSION PLANS As been mentioned earlier, WIL will continue to work on strengthening the relationships through more and more involvements in terms of bilateral visits, knowledge sharing, joint efforts in product & process developments as well as technology transfer for high-precision products in emerging areas.

SEARCH - Supplement December 2011

PRODUCT UPDATES

This section gives information about products, equipment and services available in the market. If you know what you want. . . refer to Product Index on Page 34 to find it quickly

SERVOMOTORS

eckhoff Automation offers highly dynamic servomotors of the latest generation. The new AM8000 servomotors integrate the feedback system and power into one standard motor cable. The rotary synchronous servomotors, which are available in standard and stainless steel designs, are characterised by high dynamics, energy efficiency and low costs. One of the AM8000 highlights is the new single-cable technology, with which the power and feedback system are combined in one standard motor cable. With the introduction of the new AM8000 high-performance servomotor series, Beckhoff now offers a complete automation system consisting of PC-based controllers, I/O, drives and motors, completely from the company’s own development and production. The AM8000 series encompasses six different motor sizes, each with two or three optional overall lengths, so that the widest possible torque range is covered seamlessly with overlaps. Users can select a motor suitable for universal use from a stall torque range of 0.9 to 65 Nm.

Beckhoff Automation Pvt Ltd - Pune - Maharashtra. Tel: 020-4000 4800, Fax: 020-4000 4999 Email: info@beckhoff.co.in, Website: www.beckhoff.co.in

HONING SOLUTIONS

endt India manufactures and supplies a wide array of mounted and un-mounted super abrasives honing sticks and progressive honing sleeves with many choices of grit types, sizes and formulations suited for every requirement with close size, tolerances and geometrical accuracies to achieve better cost-per-component, cycle time and overall productivity. Two common types of cutting particles (grits) for honing different materials are available: cubic bond nitride in metal bonds that are excellent for accelerated stock removal, close size control, accurate geometry and long abrasive life in ferrous materials; and diamond in metal bonds are excellent for accelerated stock removal, close size control, accurate geometry and long abrasive life in cast iron, carbides, titanium and other exotic materials. Thorough engineering analysis of the application is done to provide a high productive and technical solution for all bore sizing and fi nishing operations. Before shipping, the honing sticks are carefully qualified for stringent quality checks to ensure that customers receive the products for achieving precision honing results by meeting the exact quality standards and performance.

Wendt India Ltd, Hosur 635 126. Tel: 04344-405500, Fax: 04344-405620 Email: venkateshms@wendtindia.com, Website: www.wendtgroup.com

COMBINE HARVESTERS

laas India oﬀers combine harvesters that are developed by Indian and German engineers. The Crop Tiger 60 has been designed for maximum performance in Indian ﬁelds. These

machines not only address the needs of farmers in terms of grain quality and minimum losses, but also the needs of contractor community who want a reliable machine, which can work in different field conditions allover the country. The combine harvesters are easy to maintain and offered at industry leading prices (claims the company).

Claas India Pvt Ltd - Faridabad - Haryana. Tel: 0129-4297000, Fax: 0129-4042764 Email: infocil@claas.com, Website: www.claas.com

BATTERY MAGNETS

emag Cranes & Components offers battery magnets that are units consisting of electromagnet, battery and control units with integrated charging set. The outstanding design characteristics make them highly versatile. Benefits include: compact design, with IP53 enclosure, also suitable for outdoor operation; loads are always picked up safely, thanks to automatic switch-on disabler if the battery voltage is too low; single metal sheets can be separated from the load by fl icking the toggle switch; any residual magnetism can be reduced to a minimum by means of automatic demagnetisation; automatic charging control prevents the 12 V battery from being overcharged; charge level can be seen at all times, thanks to display of the battery voltage by means of LEDs; automatic self-test of the warning device when the charging process begins; and high load capacity. The battery magnets are ideal solutions wherever one has to transport magnetisable loads safely & efficiently, independently of a mains power supply: stationary on wall & pillar-mounted slewing jib cranes, suspension cranes, mobile cranes, forklifts, mobile workshop cranes, in mechanical workshops, sheet metal & steel stores, marking-up shops & cutting shops, forges, repair workshops and welding shops.

Demag Cranes & Components (I) Pvt Ltd - Dist Pune - Maharashtra. Tel: 02135-614200, Fax: 02135-614300 Email: info@demagcranes.co.in, Website: www.demagcranes.co.in

SWING HANDLES

ow-profi le 2-078SL swing handles RS 110 Snap-Line offered by Dirak India Panel Fittings are used for 3-point cams/round rods. These swing handles are used for applications within the sealed area of housings, for eg, enclosures or control panels. Th e swing handles can also be used for clamping ranges from 0.7 (0.028) up to 5.3 mm (0.209). RH and LH application is achieved by rotating the cam adapter and the cam. Captive seal is ensured water- and dust-tight according to IP65 DIN EN 60529. The pre-assembled swing handles (single or 3-point cam) can simply be snapped into the cutout. Salient features include: small, fl at design; cutout size of 110 mm x 25 mm (4.331 x 0.984); and countersunk with 90-degrees closing rotation. General advantages are: install/uninstall without use of tools, screws or nuts; vibration-proof;

PRODUCT UPDATES

SEARCH - Supplement December 2011

blind assembly without access from behind; low costs & lead time; quick & easy to install; and save up to 90 per cent assembly time.

Dirak India Panel Fittings Pvt Ltd - Bengaluru - Karnataka. Tel: 080-2837 2980, Fax: 080-4149 2674 Email: dirakindia@vsnl.com

MINI DATA LOGGERS

esto AG oﬀers the new mini data loggers (Testo 174H) for monitoring ambient conditions. These mini data loggers register temperature and humidity data. Special advantages include: long-term stable humidity sensor; high data integrity, even with empty battery; large measurement data memory (16,000 measurement values); display of current temperature or humidity values; wide measurement range; compact & robust; issue of alarms via display; and data transfer to the PC via USB interface.

Testo AG Deutschland - Lenzdrich - Germany Tel: +49-7653-681700, Fax: +49-7653-681100 Email: vertrieb@testo.de, Website: www.testo.de

HORIZONTAL MACHINING CENTRES

MG Mori Seiki offers high-precision, high-speed horizontal machining centres (NHX series) that offer rigidity and accuracy equivalent to those of the conventional NH series. These machines are designed to reflect feedback opinions for the conventional models, achieving a high level of reliability. The machines offer higher rigidity with a robust bed, large-diameter bearing for spindle, and a powerful clamping force for the table and pallet.

DMG Mori Seiki India - Bengaluru - Karnataka. Tel: 080-4089 6500, Fax: 080-4113 1285 Email: info@dmgmoriseiki.com, Website: www.dmgmoriseiki.com

PLANT ASSET MANAGEMENT TOOLS

AIR SUPPLY PRODUCTS

vailable in numerous variants, the MS series of air supply products from Festo AG & Co AG, can be used for a large range of applications in all sectors of industry. Th is series is a complete family of modular products, with pressure regulators, on/ off valves, soft-start valves, fi lters, sensors, lubricators and dryers. The products are available in three sizes, ensuring precisely the right solution for every application while helping to reduce the need to hold stocks of components and making ordering as simple as possible. The small sizes MS4 (modular width 40 mm) and MS6 (modular width 62 mm) have now been joined by the MS12 (modular width 124 mm). Th is new service unit puts power into air preparation. Flow rates of up to 22,000 litres of compressed air per minute mean that the MS12 is the natural choice for applications with very high air consumption. Th is new size is suitable for both central and decentral air supplies within piping networks. Filters of various grades and dryers provide dependable removal of particles. The metal bowls of the fi lter and lubricator modules ensure secure protection against mechanical damage. When integrated into assembly lines, the service unit MS12 has a modern appearance and can be combined in any desired way to meet individual requirements, with a free choice of six basic airpreparation functions.

Festo AG & Co KG - Ostf ildern-Scharnh - Germany Tel: +49-711-3474032, Fax: +49-711-347544032 Email: haug@festo.com, Website: www.festo.com

NC ROTARY TABLES

ibroplan NC rotary tables manufactured by Fibro GmbH are equipped with a backlash-adjustable worm drive for use in machine tools for universal positioning. Rotary and multipleaxle machining (simultaneous operation) is possible. The application of high-resolution measuring systems and the special design features with high-precision, rigid bearings result in high positioning accuracy. Th rough hydraulic clamping in the positioned state, high machining forces can be absorbed. The Fibroplan NC rotary tables are available in diﬀerent designs, conﬁ guration levels and variants. Multi-axle designs and combinations with linear tables, designs with pallet clamping devices and pallets as well as customised solutions are possible.

ndress+Hauser offers scalable software tools for device confi guration and integrated plant asset management solutions. FieldCare is FDT based plant asset management tool that provides a range of functionality from device parametrisation to engineered condition monitoring solutions. It can confi gure all intelligent field devices in the plant and supports in managing them. By using status information, it also provides a simple but effective means of checking their health. Features include: operates all Endress+Hauser devices; supports HART, PROFIBUS and FOUNDATION fieldbus protocols; supplied with complete library of certified DTMs for Endress+Hauser devices; has integrated CommDTMs & drivers; automatically scans for devices; is fi rst FDT frame application to be certified by the FDT Group; languages EN, DE, FR, ES, IT, CH, JP; and supports Windows XP, Windows Vista, Windows Server 2003 & Windows 7.

uchs Lubricants oﬀers engine and gear oils. Fuchs Silkolene oﬀers 5 ranges of products to suit customers’ needs, whatever machine they may have and whatever they use it for. Titan automotive lubricants are high-performance oils used for all cars, trucks, buses, construction & agricultural machinery, and stationary units like power supply systems.

Endress+Hauser (India) Pvt Ltd - Mumbai - Maharashtra. Tel: 022-6648 1111, Fax: 022-6693 8330, Mob: 09324275036 Email: info@in.endress.com , Website: www.in.endress.com

Fuchs Lubricants (India) Pvt Ltd - Mumbai - Maharashtra. Tel: 022-6625 5900, Fax: 022-6666 1049 Email: marketing@fuchsindia.com, Website: www.fuchsindia.com

Fibro India Standard Parts Pvt Ltd - Pune - Maharashtra. Tel: 020-2565 6239, Fax: 020-2565 6487 Email: info@fibro-india.com, Website: www.fibro.com

ENGINE & GEAR OILS

SEARCH - Supplement December 2011

AUTOMATIC DOOR SYSTEMS

he automatic door systems from GEZE open up an almost unlimited range of door design options. Daily, millions of people enjoy their natural convenience. The most modern of innovative drives in which high-performance capability, security; convenience and design are a priority and go towards ensuring that the automatic door solutions are both the focus and the eye catcher of every entrance area. Automatic swing doors are characterised by a simple assembly process and they can also be retroﬁtted. Automatic sliding door systems are modern, space-saving and elegant. Automatic revolving doors are used in the entrance areas for large and representative buildings. They combine architectural beauty with the greatest of functionality. Actuation devices are used to control and safeguard the automatic door systems.

GEZE India Pvt Ltd - Chennai - Tami Nadu. Tel: 044-3061 6900, Fax: 044-3061 6901, Mob: 09884495610 Email: office-india@geze.com, Website: www.geze.in

FURNITURE TERMINALS

he new Dialock DFT signals a completely new application for electronic access control. It activates locks in desks, ﬁ ling cabinets, wardrobes, drawers and display cabinets with Dialock’s touchless technology. Here a transponder stick is employed which is just held in front of the reader to activate the lock. The readers can be visible or in a security sensitive environment (jewellers, banks) can be hidden behind the wood so that only the key-holder knows their exact location. Complex locking hierarchies of almost any size can be established and altered very easily to adapt to changing requirements.

Häfele India Pvt Ltd, Mumbai 400 042. Tel: 022-6142 6100, Fax: 022-6702 0631, Mob: 09324287644 Email: info@hafeleindia.com, Website: www.hafele.com

INJECTION MOULDING MACHINES

ubber injection moulding machines (model Delta-400) from Klockner Desma Machinery feature accuracy, speed, easy cleaning and higher injection volumes. These machines have very low friction height, strong plane parallel four column clamping unit design. Large platen size and high opening strokes offer more space of extra cavities and easy demoulding operation. Other features include: pre-stressed and hardened tie bars for long service life, fully hydraulic and hydro-mechanical clamping for ergonomic operating height, superior multimicroprocessor controls with graphic display and real time trend graphs, proportional delivery hydraulic pump for fast response and high power efficiency, ultrasonic stroke measurement of injection and mould movements for high resolution accuracy and repeatability. Heating platen design with three zone heating control (option) ensures uniform mould temperatures. The machines enclosure isolates all hazardous machine movements from the operator. These machines have high flexibility in terms of adding on

PRODUCT UPDATES

a variety of automatic demoulding systems. Sliding safety gates or light curtains (option) provide adequate safety for the operators.

Klockner Desma Machinery Pvt Ltd - Ahmedabad - Gujarat. Tel: 079-2584 0200, Fax: 079-2584 0384 Email: sales@desmaindia.com

SOFTENING POLYMERS

anxess India offers Levotan LB and Tanigan CF liquid that are two new products from the specialty chemicals group Lanxess AG for the manufacture of high-quality shoe and upholstery leathers. Levotan LB strengthens Lanxess in its role as one of the leading suppliers of softening polymers for the leather industry, where they are increasingly replacing fatliquoring agents due to their technical and ecological advantages. Th e new versatile Levotan LB permits the cost-effective production of all the normal articles made from chrome-tanned or chrome-free leather. New Tanigan CF liquid from Lanxess was developed specifi cally for the manufacture of wet white leather. It has an excellent graintightening effect and good fi lling properties, and gives a fi rm, smooth and very fl at grain even on soft articles, which are drydrummed for a long time. Tanigan CF liquid improves the tightness of loosely structured raw material tremendously, to a level, which is not possible with conventional syntans.

LANXESS India Pvt Ltd - Thane (W) - Maharashtra. Tel: 022- 2172 9200, Fax: 022-2545 5071 Email: disha.parekh@lanxess.com, Website: www.lanxess.in

SPRING CAGE TERMINAL BLOCKS

hoenix Contact’s new Termitrab TT-ST-M spring cage terminal blocks are equipped with integrated, multistage surge voltage protection. The compact design, with a width of 6.2 mm, makes the product particularly appealing for projects containing many signal interfaces for automation technology that need protecting. Surge voltage-secure connection levels may be built into the control cabinet, saving space. The three-stage surge protection systems designed for either a signal loop or for two binary signals are arranged between the two connection levels. In addition, a terminal with ﬁ lter switching is provided. The protection scheme’s reference potential is located on a separate PE connection as well as on the terminal’s contact grip. Mounting automatically creates a connection capable of carrying a current between the protection circuit’s grounding point and the mounting rail. To ground a complete range of terminal blocks, you only need to earth the mounting rail. The models with blade isolators in both levels enable connected signal lines to be cleared. Measurements or wiring for signal circuits located behind the terminal are quick and safe.

Phoenix Contact (I) Pvt Ltd - New Delhi. Tel: 011-3026 2800, Fax: 011-2638 3285 Email: response@phoenixcontact.co.in , Website: www.phoenixcontact.co.in

The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

SEARCH - Supplement December 2011

Product & Advertiser’s Index

To know more about the advertisers in this magazine, refer to our ‘Product’s Index’ / ‘Advertiser’s Index’ or write to us at search@infomedia18.in or call us at +91-22-3003 4640 or fax us at +91-22-3003 4499 and we will send your enquiries to the advertisers directly to help you source better Sr No. Products 970 971 972 973 974 975 976 977 978 979 980 981 982 983 984 985 986 987 988 989 990 991 992 993 994 995 996 997 998 999 1000

Adaptors Air supply products Automatic door systems Automation & storage systems Battery magnets Bearings Cable carriers Cable connectors Cables & leads for fixed instaction Cables for bus systems Cables handling & processing systems Cables scanps Chains Combine harvesters Connectors accessories Connectors Control cabinets Control panels Control systems Controllers Countersinks Crimp contact & tools Custom-made cables Data cables Diamond tools Didactic equipment for training Drilling tools Drills Engine & gear oils Expandable monoblock reamers Flat cables for submersible pumps

Pg No

Advertiser

Pg No BIC 32 33 FIC 31 8 8 8 FIC FIC FIC FIC 8 31 FIC 8, 15 15 15 15 4 BC FIC FIC FIC BC 15 BC BIC 32 BIC FIC

Sr No. Products 1001 1002 1003 1004 1005 1006 1007 1008 1009 1010 1011 1012 1013 1014 1015 1016 1017 1018 1019 1020 1021 1022 1023 1024 1025 1026 1027 1028 1029 1030 1031

Pg No

Flexible cables & wires FIC Furniture terminals 33 Glass 13 Grinding machines 13 Grinding tools for hard materials 13 Gun drills BC Haconan-free cables FIC Handling system modules 15 Honing solutions 31 Horizontal machining centres 32 Industrial connectors FIC Industrial robots 21 Injection moulding machines 33 Instrumentation made cables FIC Laser shaping 13 Lift & conveyor cables FIC Metal cutting tools 3 Milling cutters BC Mini data loggers 32 Modular tooling systems BC Modules 4 NC rotary tables 32 PC cards 4 PCD &carbide reamers BIC Plant asset management tools 32 Power sources 6 Precision steels 13 Process automation & control equipment 15 Protective conduit systems FIC Reamers BC Robotic cables FIC

Sr No. Products 1032 1033 1034 1035 1036 1037 1038 1039 1040 1041 1042 1043 1044 1045 1046 1047 1048 1049 1050 1051 1052 1053 1054 1055 1056 1057 1058 1059 1060 1061 1062

Robots 21 Servomotors 31 Softening polymers 33 Solid carbide drills 3, BIC Solid carbide mills 3 Solid carbide reamers 3 Solid carbide special drills & mills 3 Solid carbide special reamers 3 Solid monoblock reamers BIC Special boring bars BIC Special fine boring tools BIC Special induction hardening machines 6 Special line boring tools BIC Special reaming tools BIC Special thread milling tools BIC Spirac cables FIC Spring cage terminal blocks 33 Standard & special PCD tools BIC Standard fine boring tools BIC Standard induction hardening machines 6 Standard thread milling tools BIC Swing handles 31 Taps (cold forming/NSS) BIC Taps BC Temperature-resistant cables FIC Threading tools BIC Tubing accessories 15 Turnkey solutions BIC Uabos tooling systems BIC Valve terminals 15 Valves 15

Tel. No.

e-Mail

Website

EFD Induction Limited

+91-80-7820404

sales@efdgroup.net.

www.efd-induction.com

Festo Controls Ltd

+91-80-22894100

info_in@festo.com

www.festo.com

G W Precision Tools India Pvt Ltd

+91-80-40431252

info@gwindia.in

www.gwindia.in

Guhring India Private Limited

+91-80-40322500

info@guhring.in

www.guhring.in

Hilscher India Pvt Ltd

+91-11-43055431

r.saraswat@hilscher.in

www.hilscher.com

Igus India Pvt Ltd

+91-80-39127800

info@igus.in

www.igus.in

BIC

Komet Precision Tool India Pvt Ltd

+91-80-280780000

info.in@kometgroup.com

–

Kuka Robotics (India) Pvt. Ltd.

+91-124-4635774

pradeep@kuka.in

www.kuka.in

FIC

Lapp India Pvt Ltd

+91-80-7826000

sales@lappindia.com

www.lappgroup.com

Wendt India Ltd

+91-4344-405500

vijayvernekar@wendtindia.com

www.wendtgroup.com

Our consistent advertisers

Pg No

COC = Cover-on-Cover, FIC = Front Inside Cover, BIC = Back Inside Cover, BC = Back Cover

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RNI No: 67827 /98 Postal Regd No G 2 / NMD / 81 / 2011 -13 Posted at Mumbai PatrikaChannel Sorting Office- GPO, Mumbai 400 001 on 22nd & 23rd of Every Previous Month Date Of Publication: 18th of Every Month