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Modern Food Processing
April 2012
EDITORIAL
The Budget brew!
C
all it another missed opportunity or, a cautious step, the Union Budget 2012-13 seems to have missed the bus from the viewpoint of industry’s expectations in terms of reversing the economy’s sluggish pace of growth by undertaking big-ticket reform measures. Rather, the government’s response has been a guarded one towards shoring up weak investment sentiments and unveiling only a handful of anti-deficit measures that include hike in service and excise taxes. The question that arises is whether the state of Indian economy is really in dire straits or, are we pressing the panic button too soon? The fact of the matter is this year’s Budget, far from taking any bold step to revitalise the Indian growth engine, has primarily preferred status quo of the current policy regime. Undoubtedly, it has left a bitter taste even in some of the most optimistic industry observers, who have been hoping for rekindling of economic acceleration. That said, the writing is on the wall for the policy makers to steward the country’s economy in the immediate future. According to Moody’s, in the absence of new policy initiatives, it will take a combination of improved economic growth, corporate profitability, lower global commodity prices and exchange rate stability to meet the government’s fiscal deficit target in 2012-13. In the absence of any elaboration in this Budget on measures to cap the Centre’s subsidy spending to 1.7 per cent of GDP in the next three years, the analysis further observes that unless subsidy cuts and fuel price increases are introduced in the next few months, expenditure targets are likely to be exceeded yet again in fiscal 2012-13.
Editorial Advisory Board
If that is not all, the budgetary proposal to amend the Income Tax Act with retrospective effect has perhaps made the biggest dent on the long-term fiscal credibility of India story, not only outside but inside the country as well. It has come as a bolt from the blue when the national economy is pitted against tapering growth on one side and growing maturity of Indian manufacturing on the other and hence, a rising confidence in higher foreign investment flow into this domain. Given this scenario, the need of the hour is to exercise due jurisprudence in every respect and ensure that the Indian growth juggernaut continues its growth momentum.
Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd
Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai
Manas R Bastia manas@infomedia18.in
April 2012 | Modern Food Processing
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30 Cover photo shoot: Mexy Xavier assisted by Neha Mithbawkar Food styling: Chef Prabhakar, Ovenfresh
Special Focus: Food & Beverage Ingredients
Insight & Outlook: Beverages (Non-alcoholic)
Food ingredients ................................................................ 30
Non-alcoholic beverages market......................................... 52
Fruit-based ingredients ...................................................... 32
Fruit juices .......................................................................... 54
Foodservice industry ........................................................... 36
Beverage marketing ........................................................... 56
Soya ingredients .................................................................. 38
Packaged water ................................................................... 58
Mango pulp ........................................................................ 40
Interface - Shreyas Renuse, Chief Marketing Officer (India), BLU Energy Drink .................................. 61
Enzymes .............................................................................. 42 Interface - Bartolo Zame, Head - Sales Asia-Pacific, Taura Natural Ingredients .................................................. 44 Interface - Biren Palani, Managing Director, Stern Ingredients India Pvt Ltd......................................... 46 Roundtable .......................................................................... 47
In Conversation With
Automation Trends Dairy processing: The next big thing to ensure hygiene and high throughput ............................................. 62
Energy Management Food clusters: The roadmap for a ‘power’ful tomorrow ............................................................................. 64
Policies & Regulations Steven Holland, CEO, Brenntag Group ...................................... 22
Facility Visit: Vadilal Industries Ltd Optimising production through automation ...................... 48
Agriculture research policy: Sowing the seeds to reap sustainability ........................................................... 65
Strategy Case Study - McCain Foods India Pvt Ltd: Localised approach by a global player ................................................ 66
Tips & Tricks Commercial fryers: Handy tips for cleaning...................... 68
Regular Sections
Event Preview
Editorial ............................................................................ 5 News, Views & Analysis .................................................. 10 Technology & Innovation................................................ 18 Technology Transfer ........................................................ 20 Projects ............................................................................ 69 Event List ........................................................................ 70 Book Review .................................................................... 74 Products .......................................................................... 75 List of Products .............................................................. 85 List of Advertisers .......................................................... 86
Food & Bev Tech 2012: Brewing confidence with novel technologies .............................................................. 72
Highlights of Next Edition Special Focus: IT in Food Industry Insight & Outlook: Tea & Coffee Processing Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise
April 2012 | Modern Food Processing
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April 2012 | Modern Food Processing
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NEWS, VIEWS & ANALYSIS
PRODUCT LAUNCH
FOOD SAFET Y
HRS to launch diced fruit pasteuriser
FSSAI authorises TÜV SÜD to undertake inspections on its behalf
HRS Process Systems Ltd (HRS PSL), part of HRS Group, UK, will launch diced fruit pasteuriser at Food & Bev Tech 2012 in Mumbai. V Gokuldas Reasoning the launch at this event, V Gokuldas, Managing Director, HRS Process Systems Ltd, said, “We are launching diced fruit pasteuriser in this exhibition since it will provide us an excellent opportunity to interact with technocrats and decision-makers from leading food & beverage industry.” The new diced pasteuriser has been equipped to cater to both fruit and vegetable industry for application like heating, cooling, pasteurising, blanching, etc. “This unit is capable of processing diced fruits/vegetables and host of other products, thus opening up a new valueadded product processing opportunity in the food sector,” claimed Gokuldas. Prasenjit Chakraborty
TÜV SÜD South Asia has been authorised by Food Safety and Standards Authority of India (FSSAI) to undertake the audits of Food Business Operators (FBOs) on its behalf in terms of provisions under Food Safety and Standards (Licensing and Registration) Regulations, 2011. This inspection/audit would enable the FBOs to demonstrate compliance to requirements laid down under FSSAI, thereby leading to issue of FSSAI license including its renewal. This is the first time the FSSAI has authorised external agencies to carry out inspection and audits of FBOs. Responsibilities for TÜV SÜD in its new role will include inspecting food businesses for basic sanitary & hygiene requirements, conducting preliminary inspection of newly established FBOs, routine & surprise inspections as directed by the FSSAI. It will also go about conducting periodical audits at least once a year, verifying rectification of deficiencies pointed out by the FSSAI, guiding and advising license applicants.
The accreditation further authorises TÜV SÜD to award the Food Safety Management System (FSMS) certificate that is mandatory for all FBOs. “We are honoured by the responsibility we have been entrusted with and look forward to working with the FSSAI to safeguard the interests of Indian consumers. We have run food safety inspection and certification programmes with private companies and governments around the world for close to five decades,” said Pankaj Jaiminy, AVP, Food Safety, TÜV SÜD South Asia Pvt Ltd. TÜV SÜD is the only agency, which has been recognised for both food testing and inspection/auditing by FSSAI. “Having presence in all regions of the country, the industry can get in touch with any of our facilities to address their concerns. The ‘one-stop food safety solution’ provider approach of TÜV SÜD food team ensure that industry can bank upon it for testing, certification, inspection, training and FSSAI license related support,” added Jaiminy. Mahua Roy
YOGHURT
TECHNOLOGY LICENSING
Mother Dairy launches fruit yoghurt in exotic superfruit flavours
CIPHET commercialises two technologies
Taking ahead its dairy products portfolio, Mother Dairy has launched fruit yoghurts in four flavours. Keeping a balance between popular and exotic flavours, the yoghurts are available in mango, raspberry, blueberry and plum flavours. Besides, the company has also launched popular ethnic packaged dessert – mishti doi (sweetened curd). Subhashis Basu, Business Head, Dairy Products, Mother Dairy Fruit & Vegetable Pvt Ltd, said, “Consumers today have become healthconscious and are meticulous with respect to their food intake. Keeping all these factors in mind, Mother Dairy is introducing fruit yoghurts, which will allow the consumers to munch on to real 10
Modern Food Processing | April 2012
fruits while they take their daily intake of yoghurt.” The company is exploring hotels, hospitals, canteens as distribution channels besides the traditional route of modern retail chains and neighbourhood grocery stores. “The nature of this product is in sync with the needs of the clientele of modern retail chains, which are an important channel for us,” said Munish Soni, GM – Products, Mother Dairy. It is interesting to note that this launch took place in Mumbai, rather than in the North, which has been the company’s principal market. Mother Dairy plans to expand its reach pan-India and this is its step towards achieving it. Mahua Roy
Two new technologies – custard apple pulper and autoclavable microencapsulation system – developed by the Central Institute of Post-Harvest Engineering and Technology (CIPHET), Ludhiana, Punjab, are commercialised. The license for custard apple pulper was sold to Nextgen Drying System Pvt Ltd, Pune, for ` 1.85 lakh; and autoclavable micro-encapsulation system was licensed to Singh Scientific Glass Work, Ludhiana, for ` 50,000. CIPHET and the new licensees are confident that these technologies would be a boon to the food processing industry. Dr Dilip Jain, Senior Scientist, Central Arid Zone Research Institute, Jodhpur said, “There is huge demand for custard apple pulp in foreign markets. This new technology is developed by CIPHET to boost exports.” Avani Jain
NEWS, VIEWS & ANALYSIS
BAKERY
TRACEABILIT Y
Monginis launches healthy cookies
Printers from Zebra Technologies to aid food retailers
Monginis recently launched healthy cookies in two variants: Bajra & Almond, and Ragi & Honey. The launch was made strategically around World Health Day, which is celebrated on April 7. “The health cookies and the zero per cent sugar cookies, in particular, are in a niche segment. Even though there is a lot of talk and discussion going on about health and fitness, the actual volumes are still not forthcoming. So far as zero per cent sugar cookies are concerned, though India is a diabetic capital, the diabetic foods have not really picked up the way they should have been. So, we are willing to wait out for both these categories to grow,” said Viren Ghole, Marketing Head, Monginis Foods Pvt Ltd. The company initially plans distribution through its exclusive outlets in the country. Added Ghole, “Monginis has more than 600 exclusive cake shops in India. It is the best channel for testing any new product. So, we will be testing these cookies first in our exclusive cake shops. Later depending on the response, we will take a decision to roll out the cookies to our other channels of distribution.” Bajra & Almond cookies are made with a selection of ingredients like bajra, enriched with butter and almonds to provide high energy. Ragi & Honey cookies are made up of ragi delicately sweetened with honey. The company claims that such ingredients supply the body with ample energy, and help prevent cancer, constipation, high blood sugar levels. It also enriches the health system with proteins, minerals and vitamins.
Zebra Technologies, a recognised global leader in enabling technologies that extend visibility into operations, has recently released the GC420, GT800 and EZ320 desktop and mobile printers that are designed exclusively for the unique requirements of the Asian markets. “These printers have been developed by Zebra Technologies to meet the complex demands of the booming Indian retail sector. Due to the small and compact size of these printers, these can be deployed in an environment where space could be a constraint. These products can help retailers identify items more accurately, track and manage perishables more effectively, ensure shelf price integrity, and receive DSD shipments more efficiently. The other area of utility for these products is to help food retailers identify and manage items with variable-weights, perishables and small & difficult-to-mark goods,” opined Sachin Tare, Head - Indian Subcontinent, Zebra Technologies Corporation.
Mahua Roy
Rakesh Rao
BUSINESS STRATEGY
RECOGNITION
Vadilal employs aggressive strategy for capturing the northern market
Manjushree Technopack receives ‘Best Supplier Performance Gold Award’ for second time in a row
Vadilal Industries Ltd has put in place an aggressive strategy for the markets in North India. Significant increase in the point of sales outlets, higher production capacities, several new products, growing presence in the interiors of the state, intensive advertising campaigns and special offers are some of the ways through which the company is implementing the strategy. Devanshu Gandhi, Managing Director, Vadilal Industries Ltd, informed, “We have doubled the production capacity of our ice cream plant at Bareilly to 1.75 lakh litre per day in the last two years. Moreover, our retail network is strong, with over 10,000 point of sales in North India.” He added further, “We will be launching new flavours in Badabite, Flingo and Gourmet. We are aggressively targeting the youth through various initiatives.” Avani Jain 12
Modern Food Processing | April 2012
Vimal Kedia (with the award) with representatives from Hindustan Coca-Cola
For the second time in a row, the Bengalurubased Manjushree Technopack Ltd was awarded ‘Best Supplier Performance Gold Award’ by Hindustan Coca-Cola Beverages Ltd (HCCB), the bottling arm of CocaCola India. It has brought in few innovations in its products in the recent past. Attributing the reasons for receiving the award for the second time, Vimal Kedia, Managing Director, Manjushree Technopack Ltd, said, “Some of the product
innovations introduced by us include the reduction of neck height of the PET bottle, which led to 7–8 per cent lower usage resin, thereby helping to control carbon emissions and product cost. We were able to develop an entire range of preforms required by Coca-Cola, with a quick turnaround time. These are some of the factors that have helped us become one-stop shop for all their requirements.” Prasenjit Chakraborty
NEWS, VIEWS & ANALYSIS
ITALIAN CUISINE
COFFEE CHAIN
Demand for Italian food rising in India
Australia’s Di Bella Coffee plans expansion in India
A unique trend of increasing popularity of Italian cuisine was observed at Aahar 2012, which was concluded recently. Besides, there are many small and large players entering the market offering Italian food products. “We have observed a tremendous growth in the demand for Italian cuisine in India. Having witnessed a phenomenal rise in the consumption of Italian cuisine both in and out of home, we developed specific products and stock keeping units for eating in as well as the eating out segments,” said Yogeh Bellani, Business Head, Del Monte Foods, FieldFresh Foods Pvt Ltd. Both segments are driven by aspiration and changing tastes. A homemaker prefers to buy authentic Italian pasta, pasta sauces and olive oil from reputed players to ensure a superlative meal experience for the family. “In fact, to make the selection of the right ingredients easier, we are offering a new Italian meal combo pack in leading retail stores, which includes a 250 gm pasta pack and a 190 gm pasta sauce,” he said. Prasenjit Chakraborty
Di Bella Coffee outlet
The latest entrant in the coffee chain market in India, Australia’s premier coffee company, Di Bella Coffee, plans to offer an exclusive experience to the customers. The company has recently launched four cafes in Mumbai, which will be followed by four more stores in the coming three months. Besides, a number of outlets in Delhi, Hyderabad and Bengaluru are planned in the next two years. “Di Bella Coffee will be the first coffee chain in India to have a full digital interactive platform throughout all stores. This will include a Samsung Galaxy Tab on each table for menu ordering, internet and email usage. Our software has been
designed to include social networking interaction to ensure that our consumers have a personal connection with the Di Bella brand,” said Sachin Sabharwal, Managing Director, Di Bella Coffee India. The company has also planned to include more of vegetarian variants in the menu and keeping the desserts eggless, in order to give a customised menu for India. In addition, Di Bella is launching digital sales format for its merchandise and blends. “We will be the first coffee chain in India to introduce a full online coffee retail store where consumers will get freshly roasted coffee beans anytime, anywhere, at their doorsteps. It will also include the full range of Di Bella Coffee products: from any one of our signature coffee blends to syrups, chai powder or frappe mix. Moreover, one can also purchase the latest equipment for cafés and the home barista, including grinders, espresso machines, cups, and every coffee accessory one could possibly need,” added Sabharwal. Mahua Roy
MACHINE VISION
POWDERED BEVERAGE
Cognex’s new optical tool improves data management
Kraft Foods targets children with Tang Mango
Cognex Corporation, world’s leading supplier of machine vision systems, has introduced OCRMax™, a new tool for optical character recognition (OCR) and verification (OCV) applications that gives Cognex vision systems and vision software the power to achieve the highest read rates while keeping misreads to a minimum. OCRMax is fast, easy to set up and simple to use across all InSight® vision system and VisionPro® vision software platforms. “Industries are putting a major focus on traceability in the supply chain. Consumers and other stakeholders are requiring it. OCRMax gives manufacturers the power to ensure that labels match products to verify print legibility of codes and to match text to barcodes or 2-D Data Matrix codes. The ease of use and set up, powerful segmentation functionality and simple, flexible font training that OCRMax offers, make it a powerful solution for any manufacturer,” claimed Bhaskar Banerjee, Business Unit Manager, Vision Systems. According to the company, food & beverages industry offers significant opportunities for growth. “Cognex caters to food & beverage industry especially with vision system and ID readers. There are various applications in food & beverage industry where vision can be applied. The food industry represents a significant area of recent growth for Cognex business,” said a Cognex official. 14
Modern Food Processing | April 2012
Kraft Foods has launched Tang Mango powdered beverage. The product comes from the house of. With its taste and nutritional value, it claims to revitalise and refresh children all through the day. Tang also provides the essential vitamins A, B and C, and iron that normally gets depleted during the course of a hectic day in the life of today’s children. “Our consumer research showed that consumers prefer mango drinks that are thick, pulpy and gives them the mango flavour and experience. Tang Mango has been developed in line with consumer expectations of consuming a thick and juicy mango flavoured beverage,” said Narayan Sundararaman, Director, Powdered Beverages, Gum & Candy, Kraft Foods.
NEWS, VIEWS & ANALYSIS
GLU TENFREE RANGE PUMPING SOLUTION
Bharti Retail launches private label of gluten-free products
PSG to showcase innovative technology at Food & Bev Tech
Giving fierce competition to mainstream brands, Bharti easyday Market and easyday Hyper chains have launched gluten-free range of products. These products include cake mix, bhatura mix, dosa mix, maize flour, biscuits, choco chips cookies, etc, priced quite affordably. “Allergy towards gluten is quite prevalent in North and West India. It arises mainly due to the genetic disposition. The disease gives rise to celiac diseases, and thus a gluten-free diet is recommended for such individuals,” commented Dr Ajay Kumar, Senior Consultant, Internal Medicine, Indraprastha Apollo Hospital. Celiac diseases have been termed an ‘impending epidemic in India’ in a recent issue of the Indian Journal of Medical Research (IJMR). The disease is not just
Pump Solutions Group (PSG), one of the leading global players in positive displacement pump and supportive technologies and part of Dover Corporation, will showcase state-ofthe-art technology at Food & Bev Tech exhibition. PSG will be highlighting some of its hygienic, energy-efficient and environment-friendly pumping technologies of operating-companies Wilden, Almatec and Mouvex. Wilden’s Pro-Flo X™ HS (Hygienic Series) stainless steel line of airoperated double diaphragm (AODD) pumps have been designed specifically to deliver the sanitary performance that is necessary in food and beverage processing operations. These pumps have been engineered to meet EHEDG, 3A, CE, ATEX, USP Class VI and FDA CFR 21.177 requirements. Almatec’s BIOCOR Series pumps have been designed to meet the strict standards, regulations and operational requirements that govern the manufacture of food products. Mouvex SLC-Series Eccentric Disc pumps are ideal for fluid-handling applications within the food processing industry, and are designed to deliver superior volumetric efficiencies. SLC-Series pumps are capable of handling thin, abrasive, and higher viscosity fluids while increasing productivity gains and energy savings.
ONLINE TOOL
Cole-Parmer relaunches website
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Modern Food Processing | April 2012
affecting pediatric patients but adults too. A change in the variety of wheat grown, from ancient or diploid wheat to the modern hexaploid wheat, has also been cited as a reason for an increase in the number of cases in India. The modern hexaploid wheat has highly antigenic glutens, which are more capable of inducing celiac disease. “easyday Market stores have decided to be a ‘store of the community’ and introduced gluten-free products, which would help our customers lead a healthy life. We have seen significant demand for gluten-free products at our stores. We would be soon making these products available to stores across the country, so more of our customers can have access to these lifesaving products,” said a Bharti Retail spokesperson. Mahua Roy
PACKAGING
Multi-layer plastics for longer shelf-life of milk soon Parag Milk Foods Pvt Ltd, a Pune-based company, will launch milk in multi-layered PET bottles across 40 major cities in India. Manjushree Technopack Ltd is working with Gowardhan, a private dairy founded by Parag Milk Foods, to bring in the multilayer technology for packaging fresh milk. Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd, said, “We felt there was a strong demand among consumers for a packaging that would retain the freshness of flavoured and fruit-based milk for longer duration. Companies outside India are already employing this technology and now we will also join that league. The company aims to launch the product in 100 more towns in six months.” He adds further, “The work towards developing the technology is under process and will be launched in three to four months’ time.” Avani Jain Cole-Parmer released a new version of its website ColeParmer.in with reorganised menus, enhanced filtering capabilities, and time-saving user functionality to streamline the overall web experience. Thousands of additional filters allow customers to choose the product characteristic most important to them and narrow their selection within seconds. Quick views also enable shoppers to expand on product details without navigating further. Clear
customer favourites –including customerwritten product reviews, product ratings, Q&As, and live chat – remain on the site. In redesigning the site, Dave Trebacz, Director of Global Customer Experience and eBusiness, Cole-Parmer, said, “We listened to customers and re-evaluated every page. Our greatest challenge was keeping our own biases out of the way. Instead, we focussed on customers’ needs.”
NEWS, VIEWS & ANALYSIS
HEALTH FOOD
MANUFACTURING EFFICIENCY
SamiDirect launches protein drink mix
Silicone antifoams can help soft drink industry conserve water
SamiDirect, a nutraceuticals company, recently launched LeanGard, a protein drink mix. LeanGard is a meal replacement product containing soy and whey protein that decreases body fat mass and helps greater preservation of lean body mass. It aims to provide a right mix of nutrients to consumers. “Today, Rajesh Kumar getting a balanced diet is a big challenge whereby we get the required macro- & micronutrients in the right proposition. Looking at the obesity trend, there is a dire necessity of a balanced meal concept. This will enable one to correct the diet as well as avoid the unwanted calories in the form of fat and simple carbs,” said Rajesh Kumar, CEO, SamiDirect Marketing Pvt Ltd. The product is packed with essential daily required vitamins and minerals along with natural herbs, antioxidants and dietary fibres. Available in two flavours – mango and vanilla – it is being promoted through SamiDirect’s independent distributors and other means. “We are promoting all our products through direct selling channel as wellness has to reach every individual through direct selling,” said Kumar. Elaborating on the need of such products, he said, “There are more than 50 million diabetic people in the country and majority of them are type 2. The diet is a major factor in controlling diabetes. Also the obesity market is growing above 20 per cent in India, which is the cause of many diseases.” Prasenjit Chakraborty
By using silicone antifoams, beverage companies can reduce water consumption in the manufacturing process, according to a Dow Corning press release. One way to reduce water consumption is to reduce the amount of foam produced in the manufacturing process. “Foam can cause vessels to overflow and can require longer cleaning of processing Don Buchalski equipment, which not only raises maintenance costs but also consumes large amount of water to clean up. In addition, capacity is lost, making production less efficient. Food processing time increases, productivity decreases, and larger, more expensive equipment may be required to compensate for the foam,” said Don Buchalski, Global Marketing Manager for Dow Corning’s XIAMETER brand. The company claimed that silicone antifoams from the XIAMETER brand are designed to safely and efficiently eliminate problem foam in food processing applications. Eliminating process foam can reduce water consumption, increase productivity, reduce production costs and, consequently, save money. Foam is made up of bubbles. Silicone antifoams disperse rapidly through the liquid film that makes the bubble wall and, because silicone has lower surface tension, the bubble collapses and foam disappears. Silicone antifoams have shown to be more effective at lower use rates than some organic antifoaming agents. In addition to soft drink manufacturing, silicone antifoams are used in various food and beverage applications.
EXHIBITION
TRIBU TE
Ice Cream Congress held in New Delhi
Rakesh Kacker inaugurating the event
The Indian Ice Cream Manufacturers’ Association (IICMA) in association with Agro & Food Processing Equipment & Technology Providers Association of India (AFTPAI) and AIM Events organised an ‘Indian Ice Cream Congress 2012’ on March 15, 2012, in New Delhi. The event was attended by 147 participants from different parts of the country.
More than 20 companies presented their technologies to the delegates during the seminar. The seminar was inaugurated by Rakesh Kacker, Secretary, Ministry of Food Processing Industries (MoFPI). B N Dixit, Director (Legal Metrology), Ministry of Consumer Affairs, was also present at the seminar. Companies such as Danfoss India, Ishida India, GEA, Bunge India, Avery Dennison, DSM, Roquette India, NSF CMi, etc presented their informative ideas on health trends, processing technologies and food safety. Rajesh Gandhi, President, IICMA, said, “Indian ice cream industry is mostly unorganised with a turnover of just ` 2,500 crore. We see a great future for the ice cream industry in this country.”
IDMC’s MD dies at 48 Jitendra Prakash Gopal, Managing Director, IDMC Ltd, died on February 26, 2012, due to heart failure at the young age of 48 years. He had acquired the position of Managing Director of IDMC on November 4, 2009. Within a span of less than three years, he gave a new purpose and direction to the company. Gopal was instrumental in setting up the Global Centre for Excellence in Design and Applications Development (GCEDAD) and getting it recognised by the Government of India as a research centre. He gave a new impetus to cold concentration, milk powder and cattle feed as new business avenues, and worked on strategies to leave IDMC’s footprints in these segments.
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TECHNOLOGY & INNOVATION
Buhler’s pasta-making machine enables energy and cost savings Introduced by Buhler, Ecothermatik™ uses 40 per cent less heat, 20 per cent less cooling and 10 per cent less electricity. This delivers cost savings along with the high quality long-cut pasta. Its streamlined design also allows easy access for cleaning and maintenance. Conventional dryers hit incoming, wet pasta with a massive blast of dry air. This brings down moisture levels rapidly, but it also tends to cause tensions on the pasta’s surface, which then must be ‘healed’ out in a lengthy stabilisation process. The Ecothermatik™ uses smaller volumes of wetter air; so pasta moisture drops more slowly, avoiding tensions and cutting stabilisation time in half. The Ecothermatik™ pipes it to a heat exchanger to recycle its energy back into the process, cutting kilowatt hours by 40 per cent. Another recycling link – this one from the press and spreader to the stabiliser/humidifier – strips cooling energy by 20 per cent. Power demand also tumbles by 10 per cent, thanks to the aerodynamically optimised design of fans and drying elements with less pressure drop. All this causes fuel use and greenhouse-gas emissions to plummet. The 40 per cent heating reduction, if applied to Italy’s annual output of long-cut pasta, for instance, would save around 11 million litre of heating oil plus curb the release of 28 thousand tonne of CO2. In the highly competitive world of pasta manufacturing, where pre-tax profits are rather low, the Ecothermatik™ gives a major boost. According to Buhler, the cost reductions created by fuel savings could pump up margins by as much as one-third.
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Rockwell’s programmable automation controller offers cost-competitive edge to machine builders The new Allen-Bradley CompactLogix 5370 programmable automation controllers (PACs) from Rockwell Automation bring machine builders a high-performance, right-sized integrated motion control solution for their machine applications. The 5370 series, which includes the 5370 L1, L2 and L3 controllers, features enhanced performance and motion capabilities while leveraging the common design and networking environment of the Rockwell Automation Integrated Architecture system. This gives users access to the extensive capabilities of the Logix Control Platform in a small, integrated and cost-effective package. When used with the Allen-Bradley Kinetix 350 servo drive, the CompactLogix 5370 series provides both performance and cost-competitiveness for machine builders requiring up to 16-axes of complex motion, all on one standard industrial network – EtherNet/IP. The EtherNet/IP connectivity offers up to 250 per cent more communication bandwidth than previous CompactLogix controllers, helping to enable more network devices and higher performance control. “Machine builders are always challenged to build better machines more quickly and cost-effectively to meet their customers’ needs and stay competitive. These new controllers help fill out our portfolio, so that machine builders can select from a full range of solutions – from standalone components to highly integrated systems through the MicroLogix, CompactLogix and Allen-Bradley ControlLogix platforms. Users can pick the controller and system components that fit each application – in terms of both capability and price point – yet standardise on a single control platform. This scalability and consistency helps to easily implement systems that speed time-to-market and lower total cost to design, develop and deliver machines,” said Dexter Leong, Product Manager, Control & Visualisation, Rockwell Automation.
LINPACK’s new range of packaging reduces food waste In line with its ‘fresh thinking’ innovation strategy, LINPACK has launched a range of split packs for both fresh and cooked meats, which allow contents to be divided into separate portion-size compartments in modified atmosphere packaging (MAP) to reduce spoilage and contamination. The new packs mean meat cuts will stay fresh and attractive for longer, and consumers can store food in the fridge for a greater period of time without compromising on food safety. The packs are the ideal solution for shoppers buying meat for the barbecue – ensuring that they can preserve it for as long as possible. Joanna Stephenson, Vice-President, Marketing & Innovation, LINPAC Packaging, said, “We know that when consumers use regular packs, too often some of the contents end up in the bin, if they do not get put on the barbeque. Well-designed packaging from LINPAC can help consumers use the right amount of food and then keep it in the best condition for longer – minimising the waste trend, which we all are conscious of in today’s difficult economic environment.”
TECHNOLOGY TRANSFER
TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing
Chocolate manufacturing technology An Indian firm provides chocolate manufacturing and snack extrusion technolog y with machiner y. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply
Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally and abroad. 20
Modern Food Processing | April 2012
Areas of application It is useful in food processing industry where the food products of cylindrical shape are required Forms of transfer Technology licensing
Food processing machinery An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy to use and makes high-quality food products. It also offers ice-making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, equipment supply, turnkey
Liquid glucose An Indian firm offers a novel bio-process technology for liquid glucose production. The company has made a significant progress in technical advancement of the process. Area of application Only for food and confectionery Forms of transfer Consultancy, technology licensing
Sugarcane juice powder (dried) An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane. Areas of application Food & beverages sector Forms of transfer Consultancy, technology licensing
Technology for milk, fruit and cereal-based products An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industry Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others
Technology for natural dyes/oleoresins An Indian firm provides assistance in the manufacture of oleoresins/natural colour extracts using latest technology. Area of application Food colours/natural dyes Forms of transfer Consultancy, technical services, turnkey
Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf-life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf-life of the product. Areas of application Fo o d processing and agro-based industries Forms of transfer Technology licensing
TECHNOLOGY TRANSFER
TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy
Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others
Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food Forms of transfer Others
Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products.
Area of application Food processing industry Forms of transfer Others
Areas of application Food processing industry Forms of transfer Others
Food preservation
Rice husk ash to silica precipitates
A Thailand-based food and fruit preserved trading firm is looking for efficient technology to extend the shelflife and preserve food and fruit. Areas of application Food processing industr y, confectionery industry, pastry industry Forms of transfer Others
An Indian company is seeking the technology to convert rice husk ash into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others
Fruit drinks-doy pack
Spice grinding and processing plant
A firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications Food processing industry Forms of transfer Others
Juice and food processing A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood.
An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others
Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He plans to set up a coconut oil production line with technical co-operation from technology providers. Areas of application Food processing industry Forms of transfer Others
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
Share and Solicit Technology The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 O Fax: 022-3003 4499 O Email: spedit@infomedia18.in
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IN CONVERSATION WITH Steven Holland
I am personally interested in developing our business in India …says Steven Holland, CEO, Brenntag Group – the Germany-based Euro 8.7-billion chemical distribution company. He joined Brenntag in 2006 and has over 30 years of experience in chemical manufacturing and distribution. Rakesh Rao caught up with Holland, during his recent visit to India, to know more about his company’s plan for the country and opportunities offered by food & beverages industry to Brenntag.
Can you brief us about your business? We are one of the leading global distributors of chemicals. Linking chemical manufacturers and chemical users, Brenntag provides business-to-business distribution solutions for industrial and specialty chemicals globally. We represent some of the leading chemical manufacturers and provide a whole lot of sales and marketing support to them. For end-user industries, we provide one-stop-shop solutions with over 10,000 products from a highly diverse supplier base. We represent large as well as medium-sized companies that want their products to be distributed around the world, and which do not have necessary infrastructure to do it. Hence, we take complexity out of the chemical distribution by providing valueadded services to both our customers – chemical manufacturers and the end-users.
How has been the journey so far for Brenntag in Asia? Brenntag holds leading market positions across Europe, North America and Latin America, and has a strong foothold in the AsiaPacific region. The company entered the Asia-Pacific region in 2008 by acquiring chemical distribution business of Rhodia in South & Southeast Asia, Australia, New Zealand and Taiwan. It strengthened its position further with the acquisition of EAC Industrial Ingredients business, which included markets such as India, Bangladesh, Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. It gained strong access in China by acquiring Zhong Yung in 2011. In India, Brenntag provides valueadded services that include blending, formulation and supply chain management to customers. Through third party warehousing and logistics, the company operates seven distribution facilities throughout India.
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Steven Holland
In this highly-competitive world, how can Brenntag help chemical manufacturers improve their bottomline? It is important to understand that as complexity in the supply chain increases, so does the cost. Generally, consumers in the markets that we operate in require smaller quantity of ingredients. For large chemical manufacturers to supply their products in small quantity involves high transaction cost. With our developed supply chain infrastructure, we can offer these companies cost-effective alternatives to reach their targeted customers.
How do you cater to the Indian food processing market? In India, food processing industry is in early stages of development compared to developed countries. With Indian consumers showing growing inclination towards processed food, manufacturers are launching innovative products to meet this demand. At the same time, multinational companies are expanding their business in India. These have opened up growth avenues for us as we provide wide range of ingredients to help food manufacturers develop innovative products. We bring in new ideas/concepts into the market, which are backed by adequate technical support. We supply ingredients such as hydrocolloid, emulsifiers, dietary fibres, sweeteners, additives, etc. Some of our major end-user industries are brewery, dairy, jam, sauces and bakery.
What is the significance of new office in Mumbai for the company? India is a key market in Brenntag’s global strategy. Our expansion in a major city such as Mumbai shows Brenntag’s continued commitment to invest in India and to ensure that there is ample room for its planned growth over the next few years. We already have a strong foothold in India and we expect to take advantage of the high growth potential in the domestic market.
reduce the development cycle for their new products.
What is your success mantra? I am a positive individual. In this highly competitive business environment, it is important to stay focussed, energetic and positive.
Inorganic or organic, which is key for growth? Brenntag Group worldwide has grown successfully in the last few years. About 2/3rd has been organic growth, while rest has been through acquisitions. Both play a crucial part in the development of business. Interestingly, in India, we have developed through acquisitions. Two acquisitions brought us to India. The reason I am in India is to listen to the local management and know how it plans to take this business further.
How do you react if your employees do not achieve their target? People do not achieve targets because of some reasons. My job is to remove the roadblocks in their way so that they can accomplish their goals that they have been assigned.
Which was the toughest business decision taken by you? Tough decision is when you have to say ‘no’. World is full of opportunities, but it is important to identify the right opportunity. To have the courage to know what is good for your business is critical.
How will the application lab help grow your business in the food processing industry? With in-house food & beverage and personal care technical application laboratories, the new office offers valueadded services to Brenntag’s customers by meeting specific requirements for the formulation and customisation of various blends of ingredients and chemicals. The lab will help food companies to
Globally there is growing demand for natural ingredients. What are your views about it? Nowadays, end-user industries have wide range of choices to select ingredients for their specific requirements. I do not believe that there is a strong drive towards natural products. There is a demand for both natural as well as processed products. Globally, one can witness various trends in different countries/ regions. Also, development speed varies from market to market. We provide all the necessary support to the food & beverages manufacturers and have to be flexible in offering solutions to different requirements of customers.
Do you source from India? Brenntag buys chemicals from India for worldwide supply. These include both specialty chemicals as well as industrial chemicals. India has emerged as one of the major sourcing hub in the world for chemicals and we want to take advantage of this development to grow our business in future.
What are the changes being witnessed in consumer demand in recent times? In India, processed food industry is still in a nascent stage of development. However, factors such as rapid urbanisation, changing lifestyle, increased number of women in workforce, rising per capita income, etc are leading to rapid growth and new opportunities in food & beverages sector.
What are your future plans for India? The country offers tantalising opportunities for Brenntag and I am personally interested in developing our business in India. Food and beverages industry is quite an interesting market and, hence, it is one of the focus areas for us in India. Email: rakesh.rao@infomedia18.in
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An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Infomedia 18 Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,
Business Insights •Technologies•Opportunities
Manas Bastia Senior Editor
Infomedia 18 Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India
T +91 22 3024 5000 D +91 22 3003 4669 F +91 22 3003 4499 W www.infomedia18.in E manas@infomedia18.in
POST BUDGET 2012-13
High on promises, nothing much on the plate While increasing the tax slab, increase in R&D spend, reduction on health food products were some of the positives from this year’s Budget, the Indian food processing industry feels that it could have done much more.
Rakesh Rao
BUDGET BYTES Hits R Plans to set up National Mission on Food Processing R Reduction in duties of soya protein food products and probiotics R Proposals to improve warehousing & storage facilities
Misses R Raising Excise Duty and Service Tax by 2 per cent will lead to rise in packaged foods prices and increase eating out cost R Postponement of implementation of GST R Increase in Excise Duty on ice cream, flavoured milk, low fat spread, margarine, etc
T
he Budget 2012-13 aims to return to fiscal consolidation mission by setting fiscal deficit target at 5.1 per cent of GDP – a difficult task to achieve amid rising inflation and uncertain global economic conditions. Adds Piruz Khambatta, Chairman, Rasna Pvt Ltd, and, Chairman - CII National Committee On Food Processing, “As expected neither here nor there Budget, and a plethora of missed opportunities, which is coming in the way of India becoming a developed nation and achieving higher growth. I do not believe fiscal deficit can be controlled by increasing tax if that is the intention. Increase in tax will only lead to rise in inflation and slowing down of consumption as well as growth. Government needs to
work for attaining growth, which will come with huge amount of reforms, especially in the manufacturing sector.” The Budget has increased the basic exemption Income Tax limit from ` 1.8 lakh to ` 2 lakh, giving more money in the hands of consumers. However, the rise in the Excise Duty from 10 per cent to 12 per cent will raise the prices of packaged food and beverages. Post Budget, some companies have already announced their plans to increase the prices of their products by 2-5 per cent. Budget proposed the formation of National Mission on Food Processing, a good move if materialised soon. Vinita Bali, Managing Director, Britannia Industries Ltd, says, “A few of the positives of the Budget include raising the plan outlay for agriculture by 18 per cent, initiatives for R&D in agriculture, allocations for improving warehousing and storage facilities for agricultural produce. All these, if executed well and on time, will address the supply side issues of food and agriculture that will drive domestic demand and consumption, which is one of the key priority areas.” Email: rakesh.rao@infomedia18.in
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BUDGET VIEWS
A PROGRESSIVE MEASURE? Prasenjit Chakraborty, Mahua Roy and Avani Jain find out what the who’s who of the industry have to say about the Budget and how they rate it. Ajay Talwar, Managing Director, Signature International Foods
1 2 3 4 5 The best part about this year’s Budget is that it may not have swept the food processing industry off its feet in a single blow, but it certainly has provided us with various surprise packages to play and enjoy till the year lasts. The government has proposed National Mission on Food
Processing in co-operation with state governments during next fiscal to provide the much-needed thrust to the sector. Also, the wide range of supporting measures announced in the Indian Budget 2012-13 for the warehousing segment of Indian logistics sector could help in reduction of losses of food grains and other agricultural produce. However, consumers will have to digest an across-the-board Excise Duty increase, making packaged food products and ready-to-eat products costlier.
G S Bhalla, Founder & CEO, Cocoberry Retail Pvt Ltd
1 2 3 4 5 The Budget did not fulfill my expectations. In fact, the announcements are totally the opposite of what was being expected. The biggest shocker is the further two per cent increase in Service
Tax. The food retail industry is already going through tough times due to rising real estate prices. The provisions in the Budget would impact the food processing and, thus the food retail industry. The government needs to bring about policies and announcements to provide at least temporary benefits and relief to the food retail industry in order for it to mature further.
M A Tejani, MD, Gits Food Products, and President, All India Food Processors’ Association
1 2 3 4 5 There is nothing new in this year’s Budget. Increase in Excise Duty and Service Tax will impact the food processing sector adversely as prices of most of the packaged foods will go up. At present, there is an export obligation of 8 times duty saved (by availing the
benefit of Customs Duty exemption while importing plant and machinery under EPCG License), which is rather high and difficult to achieve. Hence, we had suggested either a complete waiver or substantial reduction of export obligation. But there is no mention about this in the Budget. Though a number of policies was announced, nobody knows when and how these will be implemented.
Nadia Chauhan, Joint Managing Director & CMO, Parle Agro Pvt Ltd
1 2 3 4 5 The Budget is modest, but with a lot of pragmatic thoughts given to core sectors of infrastructure and agriculture. Focus on boosting core sectors such as infrastructure, power, aviation and agriculture is surely a positive move. We welcome the government’s plan to start
the National Mission on Food Processing this year and would actually like to see this take shape on the ground very soon. The hike in Excise Duty is bound to have an adverse affect on all sectors, specially the processed food market. Most FMCG companies are not in a position to pass on the rising input prices. The proposed changes in direct taxes have not been encouraging, except for a small relief in the income tax slabs.
Rating scale: 1: Unsatisfactory; 2: Below expectations; 3: Satisfactory; 4: Above expectations; and 5: Significantly exceeds expectations 26
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BUDGET VIEWS
Piruz Khambatta, Chairman, Rasna Pvt Ltd, and, Chairman - CII National Committee On Food Processing
1 2 3 4 5 Focus on infrastructure in the Budget is laudable; easier privatepublic sector participation being encouraged can be a boost. Similarly, focus on agriculture infrastructure, be it cold chain in agriculture, easier finance for the sector or lower Customs Duty is also highly welcome. Though there was urgent need to exempt food processing completely from taxes and treat it at par with agriculture, government
has chosen to increase taxes that are counterproductive to the development of agriculture. In sum and substance, this Budget carries on the government’s approach of two steps forward and three steps backward, which is being seen since last few years.
Rajesh Gandhi, Managing Director, Vadilal Industries Ltd
1 2 3 4 5 Union Budget 2012-13 is good, except for a few disappointments. The raise in Excise Duty to 12 per cent across the board instead of restricting it to selected sectors was disappointing. The good thing is that positive measures are seen in power and infrastructure sector, which can benefit all the industries. We also welcome the implementation
of GST by August 2012. This will simplify the tax structure. Further, the government’s decision to fully provide subsidies related to food and administrating the Food Security Act will prove beneficial for the food industry.
R S Sodhi, Managing Director, GCMMF
1 2 3 4 5 The much awaited National Dairy Plan to improve productivity in the dairy sector has been announced. Interest subsidy has been given for short-term crop loan but not extended to cattle loan. Hence, dairy farmers would not get the benefits. Budget has announced a reduction in basic Customs Duty on probiotics from 10 per cent to 5 per cent.
The Excise Duty on ice cream and flavoured milk has increased from 1 per cent to 2 per cent. Service Tax has been levied on transport of goods by rail. This new tax will burden the producers and consumers of milk & milk products.
Rajheev Agrawal, Director and CEO, Nilon’s Enterprises Pvt Ltd
1 2 3 4 5 Originally, even before the formal announcement, there were little expectations from the Budget due to the tough fiscal situation in front of the government. However, it can be rightly said that the Budget is not negative in general. It is more of a realistic and practical draft. One can expect a boost to the food processing sector. This will come from the provision of
National Mission on Food Processing. When it comes to the shortfalls of the Budget, in my opinion, the government should have clarified that when GST is implemented the total tax burden on priority sectors like food processing will not go up indirectly.
V Gokuldas, Managing Director, HRS Process Systems Ltd
1 2 3 4 5 The Budget is balanced but conservative in approach. Increasing agricultural production necessitates enhanced used of fertilisers and, hence thrust is given to the fertiliser sector in the Budget, which is important. Encouraging investments in warehousing and storage of agricultural produce coupled with investment in highways would help in increasing processing capacities. Reduction
of basic Customs Duty from 7.5 per cent to 5 per cent on processing machinery will help companies import machinery and enhance technology for processing. National Mission on Food Processing will help add value to food processing sector and develop new technology.
Rating scale: 1: Unsatisfactory; 2: Below expectations; 3: Satisfactory; 4: Above expectations; and 5: Significantly exceeds expectations April 2012 | Modern Food Processing
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SPECIAL FOCUS
FOOD & BEVERAGE INGREDIENTS FOOD INGREDIENTS A 3-D approach to add a fresh delight ................................... 30 FRUITBASED INGREDIENTS A nutritious proposition........................................................... 32 FOODSERVICE INDUSTRY Indulging in natural ingredients .............................................. 36 SOYA INGREDIENTS Protein-fortified formula for child nutrition............................ 38 MANGO PULP Exploring new possibilities ...................................................... 40 ENZYMES Preserving vegetarianism to the core ....................................... 42 INTERFACE - Bartolo Zame, Head - Sales Asia-Pacific, Taura Natural Ingredients “We expect growth in sales of fruit ingredients to accelerate and continue to rise in the future” ........................................... 44 INTERFACE Biren Palani, Managing Director, Stern Ingredients India Pvt Ltd “We really need to upgrade to the international level”............ 46 ROUNDTABLE Are FSSAI guidelines friendly towards ingredient manufacturers? ........................................................ 47
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SPECIAL FOCUS Food ingredients
from region to region. It therefore becomes difficult for food processing companies to anticipate what will work uniformly in India. But there are three universal product attributes, which if addressed efficiently, can turn the product into a favourite.
1
There was a time, not long ago, when terms like oligofructose were limited to biochemistry and organic chemistry textbooks. Today, these have made their presence felt on the labels of new product launches of foods. Ingredient companies have made these molecules superheroes, resulting in consumers increasingly scouting for them.
Mahua Roy
H
ealth – the most lucrative and probably the most sought-after positioning for new product launches in the food & beverage categories – is enjoying its stardom status. It is not an unknown fact that the health & wellness category is seeing unprecedented activity and growth. Tata Strategic Management corroborates this fact and pegs this category to reach ` 55,000 crore by 2012 in India. The ingredient manufacturers have empowered the 30
Modern Food Processing | April 2012
processed food industry to prosper using the vast basket of offerings that they have created. “It is true that international companies are currently the leaders in using functional ingredients. But now, even key local players are starting to build up the same image and communicating to the consumers about functional ingredients,” says Koen van Praet, Managing Director, BENEO Asia-Pacific. The Indian market is quite a complex one, as agreed by any industry, which is operating out of its soil. The consumer needs and expectations vary
Passing the taste test
The past few years have seen a slew of new launches in the health & wellness segment. But market reports indicate a low market penetration of this category. Experts pinpoint the reason for this unexpected outcome to be low emphasis on the taste factor. “The challenge while working on healthier products is to create better performing flavours in terms of cost, delivery and suitability, as well as provide a great taste and aroma. Our goal is to develop more of consumer preferred, regionspecific flavours for our customers’ products,” explains S Ramu, Creation & Applications Manager, India Region, Flavours, International Flavors and Fragrances (IFF) Inc. The food processing industry is now going through a process of revamp in the form of relaunches and rebrandings. It is interesting to note that the underlying message behind these marketing strategies portrays the emphasis on ‘taste’. Britannia, with its Nutrichoice brand, has redefined the concept of health foods effectively. “Before launching any flavour, we undertake rigorous market research. The concept of healthy snacking may not be an oxymoron. Combining health with taste is what we have always emphasised. And the key to this is using the right blend of functional ingredients,” opines Anuradha Narasimhan, Categor y Director – Health & Wellness, Britannia Industries Ltd. The ingredient companies are working on technologies to enhance the taste of processed food and mask off-flavours, if any, generated due to use of functional ingredients. For example, Kemin’s patented manufacturing
Food ingredients
What would you call as ‘Ingredient of the future’? Low glycemic ingredients having functional carbohydrates and those supporting bone health (like oligofructose-enriched inulin) will work in India.
Koen van Praet
Managing Director, BENEO Asia-Pacific
Ingredient technology combined with flavour modulation and delivery systems will provide unique appeal to the end-consumers who crave authenticity and newness.
S Ramu
Creation & Applications Manager, India Region, Flavours, International Flavors and Fragrances Inc
Untapped multigrains in the form of cereals, pulses; and those improving mouthfeel will see optimistic growth.
Anuradha Narasimhan
Category Director – Health & Wellness, Britannia Industries Ltd
A natural water-soluble antioxidant that could protect the citrus flavours in beverages, while replacing benzoates in carbonated soft drinks.
K Ganapathy
Marketing Manager – India, Kemin Food Technologies Inc
process allows natural plant extracts to maintain high levels of the selected molecule while maintaining minimal sensory impact to the final food product.
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‘Mother Nature’ knows best
Put ‘100 per cent Natural’ on the label, and you can win your consumers’ trust, even though there is no standard definition provided for ‘natural ingredients’ anywhere in the world. The inherent conviction that people have in the goodness of natural extracts is pushing ingredient manufacturers to concentrate heavily on this demand. “Consumers are demanding clean and simple labels, so research & development focus is primarily on discovering new & innovative molecules and technologies from plant-derived sources. While we understand there will probably always be a need for low-cost, synthetic preservatives, the consumer and the manufacturer are becoming increasingly willing to use natural ingredients or products,” opines K Ganapathy, Marketing Manager – India, Kemin Food Technologies Inc. Another problem faced by flavour technologists is the development of indulgent properties desired by customers, without presence of aftertastes associated with natural extracts. Says Nandita Prabhu, Marketing Manager India - Flavours, Givaudan SA, “In general, consumer preference is driving development of an ever-increasing range of natural and ‘clean label’ products. However, consumers also want the food they eat to be indulgent, delicious and, if possible, novel & experiential. Flavour technology can play a key role in achieving this balance.” Prabhu explains further about developing solutions to combat the bitter aftertaste associated with naturally occurring sweetener – stevia. “Givaudan has developed a range of flavour technologies & products to enhance sweetness characteristics
while masking undesirable notes and improving the flavour,” she adds.
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Delivering the perfect mouthfeel
If one delivers perfectly in providing natural extracts and excellent taste in a food product, but fails to address mouthfeel & texture properties, there are little chances of success for that product. “Mouthfeel is an essential factor to consider while developing new products. The texture is also an important factor that appeals to the consumer and forces him to repurchase a product,” says Narasimhan. Mouthfeel challenges are faced these days, especially when it comes to the launch of special products for addressing lifestyle diseases among the Indian population. “Low fat and light products are gaining importance as obesity is a problem that is on the rise among India’s middle and upper classes. Almost 20 per cent of India’s adult population is overweight while approximately 20 per cent of school-aged children are obese, according to a study by the All India Institute of Medical Sciences,” states van Praet. Calor ie reduction impacts the mouthfeel, taste & aroma of food products, and thus a complex formula rebalance is needed to provide the creaminess, richness and lingering of full-fat products. “Advanced technologies are developed to optimise the taste profile of reduced-calorie sweet & dairy products and provide the premium flavour perception that consumers desire. Mouthfeel, along with aroma and taste, provide the full experience of a food product and impact how the product is perceived. These initiatives are in response to food manufacturers’ challenge of the growing consumer concern with caloric intake, with the indulgent flavour consumers crave,” adds Prabhu. Email: mahua.roy@infomedia18.in
April 2012 | Modern Food Processing
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SPECIAL FOCUS Fruit-based ingredients
A nutritious
proposition Fruits represent nutrition to consumer. Hence, food and beverage manufacturers are increasing the fruit content to raise the health quotient of their products. This is rejuvenating the demand for fruit-based ingredients.
Courtesy: Taura Natural Ingredients
Rakesh Rao
I
n a survey conducted by Ipsos (a global market research company), consumers in France, Germany, Spain and the UK were asked as to what lifestyle changes they felt they should make to improve their health or stay healthy. ‘Eat fruit’ and ‘eat vegetables’ appeared in the top 5 responses. So what does this mean to food and beverage manufacturers? This means f ruit and vegetable ingredients now offer manufacturers a major opportunity to market nutritious products without the
GROWTH DRIVERS FOR FRUIT INGREDIENTS R Consumer’s belief that fruits are good for nutrition R Availability of wide range of flavours R Growing health awareness R Rising demand for fruit-based beverage and food
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need to resort to using health claims, says ‘Taura Fruit Ingredients & Snacking Report 2012’ published by Taura Natural Ingredients – one of the global leaders in food ingredients. With EU’s Nutrition & Health Claims Regulation all set to be implemented making it more difficult to promote products with specific health benefits, this level of embedded consumer awareness about fruit will be an extremely valuable asset for food and beverages companies. No wonder that beverage manufacturers are increasing their juice content so that they can place it at the top of the list of ingredients on the pack.
India, a fruit sourcing destination Today, health and wellness is the buzzword, with people becoming more healthconscious. The fact that most people already consider fruits good for their health has prompted food processors to use more fruit-based ingredients in their products. “Today’s customers are focussed on health and wellness. They want natural as well as clean label products. Fruits are healthy, so consumption of fruit-based products in daily diet is experiencing good growth. Fruit-based products in any form like beverages, snacks, breakfast cereals or even bakery products are becoming popular choice among customers,” opines Parveen Dang, Director (Sales and R&D) - South Asia, Orana India Pvt Ltd – a subsidiary of Denmark-based Orana A/S, one of the leading suppliers of fruitbased raw materials.
The agro-climatic conditions in India are ideal to grow wide range of fruits. Hence, it is not a surprise that the country is among the top fruit producers globally. Thus, Indian fruits are in demand overseas. “We look for high-quality, cost-effective options for the fruits we are asked to secure. India is an excellent source of tropical fruits such as mango and papaya offering several varieties and qualities, which helps Treelinks to fit products for customers,” observes Steve Higgs, Managing Director, Treelinks (Ingredients) Ltd, the UKbased company that specialises in the procurement, distribution & marketing of high quality frozen fruits, fruit-based ingredients and frozen vegetables from an extensive global supply chain. While mango pulp, guava, papaya, etc of Indian origin are accepted globally, the demand for products such as pomegranate and lychee is growing fast. Dang avers, “For Orana, India is good source for ingredients as we have been sourcing from the country for almost three decades, and were mainly focussing on mango. But, in the last few years, we have been also working on a variety of fruits including guava, papaya, lychee and pomegranate.”
Increasing level of processing In spite of being the leading producer of fruits, a large percentage is wasted due to low level of processing. Dang says, “India is one of the global leaders for fruit production, but the processing level is low as compared to developed as well some emerging countries like Thailand, Brazil, etc. This is due to poor
Fruit-based ingredients
Today’s customers are focussed on health and wellness. They want natural as well as clean label products. Fruits are healthy, so consumption of fruit-based products in daily diet is experiencing good growth. Parveen Dang
Director (Sales and R&D) - South Asia, Orana India Pvt Ltd
infrastructure as well as due to lack of processing technology.” Similarly, in the last five years, prices of fruit-based raw materials like concentrates or purees are sky-rocketing due to increased demand for fresh fruits. Dang says, “As the income of people is increasing, they can afford more of the fresh fruits in their diets. So we need to look seriously at the processing side.” Realising the importance and potential of fruit processing and fruit-based raw materials, producers as well as government are working to overcome the bottlenecks. In the last few years, significant progress has been made in terms of quality upgradation and investment in new technologies. However, experts feel that there is a need to focus on developing technologies that can process locally available fruits. “There is more research needed in processing of fruits to understand local fruits and develop technologies to process these fruits. For this, we need to collaborate with other countries, which have perfected these techniques, and develop processes & products as per local requirements,” observes Dang.
We look for high-quality, cost-effective options for the fruits we are asked to secure. India is an excellent source of tropical fruits offering several varieties and qualities, which helps Treelinks to fit products for customers. Steve Higgs
Managing Director, Treelinks (Ingredients) Ltd
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There is a good demand for exotic berries (such as blueberry, blackberry), lychee, etc – which are grown in India – in Europe, where these are not available. Fruit processors can look at these potential areas as well. Dang opines, “The emerging trend in fruit ingredients is towards more natural, organic, fair-trade products, and products with added advantage such as superfruits (acai berry, goji, noni, pomegranate etc). These superfruits give basic nutrition as well as have some ingredients, which are good for health like anthocyanins etc. Hence, the market is moving towards these products. As market is becoming more open and people travel globally, exotic berries such as blueberry, cranberry etc are gaining popularity in India.” With demand for natural products increasing, the challenge before the ingredient manufacturers is to develop technology that can preserve the nutritious value of the fruits. “From research point of view, preservation of fruits in a natural way and protecting the basic nutrition are the focus areas. Market is moving more towards fresh products as compared to long-life products. Like in Western markets, there is trend towards more not-from-concentrate (NFC) juices as compared to juices from concentrates, and also the demand for chilled juices as compared to aseptic juices is also on rise,” opines Dang.
Innovative products As the trend is shifting towards ‘better for you’ products, the consumption of fruit-based products is growing. Dang says, “Juices with additive ingredients are enriched with vitamins, minerals, DHA, fibres etc. Even juices with prebiotics or probiotics are becoming popular in Western markets; so these products will definitely enter Indian market in coming years.” Indian companies are also launching unique concepts in food and beverages space. Take for example Dabur, which has launched fibre-enriched juices in India targeted at health and wellness conscious consumers. There are also other emerging categories such as fruit-based dairy and fruit-based bakery products. Higgs says,
“New flavours are finding their way into many drinks with smoothies re-establishing themselves in the markets after a major dip at the height of the financial crisis.” Dang adds, “Areas such as yoghurts with fruits in the form of set, stirred, drinking or frozen yoghurts, fruit-based ice creams, juice plus milk drinks, juicebased whey drinks are areas that will see growth in the next two to three years as the market is ready for these products now. We can already see lots of momentum in this category. Bakery, confectionery and snack categories will also see increased application of fruit-based raw materials in the form of toppings, inclusions or fillings.”
For a fruit-full future According to a recent report published by just-food.com, demand in India is expected to help increase global sales of healthy snacks – such as those containing fruit – to $ 27 billion in 2014. This is 21 per cent higher than in 2009. The report noted that the emergence of more affluent consumers in countries such as India was driving demand for Western-style snacks and brands across the Asia-Pacific region. Given the prospects of the industry, ingredients manufacturers will not be hesitant to invest in India. As Dang rightly puts, “Orana has been active in the Indian market in the last one decade and this is a major focus market for us. We will launch more innovative products with our customers in coming years and we will invest more and more in India as market grows.” Market for fruit-based beverages is growing at 20-25 per cent annually in India, which in turn is leading to the increased demand for fruit-based raw materials. “Fruit-based raw materials are growing at 25 per cent annually in India and we see even stronger growth in coming years. As the income levels will improve, purchasing power of customers will go up and also modern trade will play a major role in launching new and innovative products in the Indian market,” concludes Dang. Email: rakesh.rao@infomedia18.in
SPECIAL FOCUS Foodservice industry
natural ingredients Indulging in
What do the cosmetics and packaged food industries have in common these days? Both are overtly emphasising the presence of ‘100 per cent natural ingredients’. Now, is the foodservice industry, traditionally known to please the indulgent taste buds of consumers, also making similar efforts? Mahua Roy
A
popular coffee chain in India recently made way for healthy sandwiches in its menu. Another renowned burger chain introduced low-calorie burgers. Quick Service Restaurants (QSRs), known to contribute largely towards obesity worldwide, are now tweaking their menus to incorporate healthier variants to suit the diet-conscious customer’s needs. And now this trend is slowly making its way to fine-dining restaurants as well.
Natural ingredients: The new hero Rampant advertising efforts by the cosmetics and packaged food industries have made natural ingredients the hero. These are increasingly gaining popularity as consumers are now avoiding artificially synthesised additives. Awareness about 36
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the functional benefits of natural ingredients is at the tip of the tongue of most consumers. Natural ingredients can help deliver several health and wellness attributes. Besides, these come with the greatest advantage that they are inherently considered safer by the population. “Maximum natural ingredients are preferred for food preparations, as we comprehend the value of nature in our daily diet. The nutrient value of any product will be high if minimal processing is carried out. Nature gives us the perfect flavour, aroma and nutrition,” opines Vipul Mathur, Executive Chef, Mosaic Hotels, Noida Interestingly, the term ‘natural’ does not have a clear definition anywhere in the world. “The label ‘natural’ implies that the substance is minimally processed and does not contain any artificially manufactured substances in its formulation, but the lack
of standards in some jurisdictions means that the term assures nothing,” notes Rajdeep Singh, Sous Chef, Goa Marriott Resort & Spa. In spite of this, the label of ‘natural’ on food products attracts consumers who consider these to be safer and of higher quality. This trend is noted by the foodservices industry with immense priority. “Customers are becoming more aware of natural ingredients and are also using them increasingly in their household cooking as well. Culinary shows on television, and awareness created by the media have helped the rise of natural ingredients,” asserts Ajmal Salim, Executive Pastry Chef, Pune Marriott Hotel and Convention Centre.
Re-engineering the menu Apart from explaining the method of preparation of the dishes, renowned chefs have made it a point to emphasise the
Foodservice industry
Expert predictions for ingredient trends in food services
Vipul Mathur Executive Chef, Mosaic Hotels, Noida
FLAVOUR: Green cardamom COLOUR: Saffron FRAGRANCE: Kewra
Rajdeep Singh Sous Chef, Goa Marriott Resort & Spa
FLAVOUR: Sesame oil COLOUR: Lavender FRAGRANCE: Cucumber
incorporation of natural ingredients too, in their menus. “Today, everyone is so particular about what they want to eat and where it comes from, that we have incorporated micro-detailing. We need to be prepared to face such demands and understand each aspect of the ingredients – whether it has a low glycemic index or is rich in antioxidants,” says Natarajan Kulandai, Corporate Chef, The Gateway Hotels & Resorts. Also, the globalised customer looks at superior quality of ingredients and is aware of health claims associated with them. Paul Kinny, Executive Chef, InterContinental Marine Drive, observes, “Today’s clientele is well-travelled and fully aware of the benefits provided by natural ingredients. They want the best and will not accept anything below that.” Adapting to such trends is what the foodservices industry is aiming at. Looking at the trends globally, and also in India, the foodservices industry has witnessed flavour, fragrance and aroma trends shifting towards natural derivatives. The ingredients industry is also technologically forward today to help address these demands. “There are many benefits of using natural ingredients. Nature has provided a veritable and endless supply of amazing natural ingredients that can be used widely in food products. Extracts from aloe vera, beeswax, burdock, calendula, chamomile, coconut, ginger, guava and grapefruit are extremely popular,” says Singh
Partnering with the ingredients industry As a consequence of the demands placed by foodservices industry, ingredient manufacturers are increasingly looking to provide natural ingredients for flavours, colours, fragrances, and even other additives like stabilisers, emulsifiers, etc. The ability to meet or exceed the performance and efficacy of a synthetic solution with a natural solution is driving the ingredients industry. Complementing these aspirations, the foodservices industry looks to partner efficiently with the ingredients industry to help deliver better solutions aimed at promoting health. “The foodservices industry is growing rapidly and the demand for natural products also is on the rise. If the product development team of ingredient manufacturers works in tandem with the end-users and develops products accordingly, it will be a win-win situation for both the sides,” states Kinny. Health is a trend that will only grow in importance. Formulating ingredients around this aspect will see rising acceptance from the foodservices industry. “Our lifestyles are changing and people are demanding foods that are low in sodium content, trans-fat content and calorie content. Natural ingredients hold the key to deliver such solutions. Besides, it is our major priority to keep the basic texture of the ingredients 100 per cent intact,” concludes Kulandai. Email: mahua.roy@infomedia18.in
Natarajan Kulandai
Paul Kinny
Ajmal Salim
Chef, The Gateway Hotels & Resorts
Executive Chef, InterContinental Marine Drive
Executive Pastry Chef, Pune Marriott Hotel and Convention Centre
FLAVOUR: Red chilli COLOUR: Turmeric, edible flowers FRAGRANCE: Roasted spice powder
FLAVOUR: Passion fruit COLOUR: Lemon grass FRAGRANCE: Natural green
FLAVOUR: Ethnic indian COLOUR: Fresh vibrant colours FRAGRANCE: Herbal ones
April 2012 | Modern Food Processing
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SPECIAL FOCUS Soya ingredients
Protein-fortified formula for
child nutrition
Proteins function as enzymes and hormones, transporters & receptors, and are vital for structural integrity of most organs in the body. With so many important roles, human beings, more so growing children, need a constant supply of protein to prevent protein-energy malnutrition. In this context, soya foods can be a source of high-quality protein that can improve child nutrition.
that are rich in protein can make a huge difference in filling the gaps.
Soya protein Soya protein is nutritious and can improve the health of children. It is the only widely available plant protein that is considered a complete source of protein, comparable in protein quality to that found in animal sources, such as meat, milk and eggs. In 1991, Food and Agriculture Organization of the United Nations (FAO) and World Health Organization (WHO) recommended a scientific method called Protein Digestibility-Corrected Amino Acid Score (PDCAAS) to assess protein quality. This methodology considers the food protein’s essential amino acid profile, correction for the protein’s digestibility and the ability of the protein to supply amino acid requirements for children in the age group of two to five. Soya protein achieves the highest attainable PDCAAS of 1, as it provides all the essential amino acids required to support a child’s healthy growth and development, including muscle development.
Addressing protein-energy malnutrition Courtesy: Solae LLC
Jean M Heggie
G
lobally, an increasing number of consumers are concerned about the nutritional quality of their children’s diets. In many countries, including India, there are child nutrition opportunities on both ends of the spectrum, where protein-energy malnutrition and childhood obesity coexist. And the strong desire of parents to provide children with the nutrition they need to succeed at school and at play is driving opportunities for protein-fortified foods targeting child nutrition needs. From special cereals to yoghurts, there is a large array of foods geared towards children at the grocery store. It is challenging for parents to decide what 38
Modern Food Processing | April 2012
is best and which nutrients can ensure the proper development of their child. A survey conducted by Health Focus in 2010 in India involving 1,035 shoppers in 7 major cities revealed that growth and physical development (height, bones and muscles), resistance to diseases (cold, cough) and a balanced diet are the top three concerns among parents regarding their children. Consuming an adequate amount of protein can be essential in addressing each of these concerns. Protein could be considered the most important macronutrient for human beings because of its numerous roles in the body. Although many parents know that protein plays an essential role in child development, they may not know that there are other alternatives to find it than the meat aisle. Here is where soya foods
The WHO Global Database on Child Growth indicates that proteinenergy malnutrition affects more than a third of the world’s children. Protein-energy malnutrition can result in stunting, underweight problem, diminishing immune function and cognitive function. Soya protein, as an economic, highquality protein can play an important role in addressing this problem. It could be applied into broad product categories such as nutrition bars, beverages, snacks, soya milk, soya and meat blend etc, which also provide great-tasting experiences to children at mealtime. In the meantime, childhood obesity has become a growing global concern over the past three decades. Child obesity is associated with a higher risk of premature death and disability in adulthood. Today, more and more parents are paying attention to this issue.
Soya ingredients
Advantage soya As a high-quality plant-based protein, soya can deliver satiety benefits, similar to other sources of protein including dairy and eggs. Researches have noted that foods providing satiety – suppressing appetite by extending time of the feeling of fullness – can help promote successful weight loss. Unlike most animal proteins, soya protein is low in fat and saturated fat, and is cholesterol-free. Soya protein-based meat alternatives decrease the caloric and fat content of meals at home or in school feeding programmes. Research studies have also demonstrated the cholesterol-lowering properties of soya protein. Adding soya protein into diet may be beneficial in lowering bad cholesterol, which can help reduce the risk of coronary heart disease. What is more, soya protein is also lactose-free. In instances where children are lactose intolerant or have a dairy protein allergy, soya protein is an appropriate option. In fact, because of this benefit, and its high protein quality, infant formulas based on isolated soya protein were introduced in the market more than 50 years ago. Establishing healthy eating habits during childhood is critical to ensuring good eating habits throughout life. Incorporating soya protein into children’s meals can help them achieve a balanced diet.
Taking the first step to health In India, parents feel they have control over what their children eat. Studies reveal that currently, 64 per cent of all households in India indicate they use soya products, placing it among the top five countries in soya penetration. Household usage of soya has increased 64 per cent since 2003. The penetration is also quite strong and increasing among households with children under 12, with 41 per cent indicating that they use soya milk or soy drinks once a week or more, and 30 per cent indicating that they use soya or soya products that often in 2010. There are many soya products children can enjoy at mealtimes, including flavoured soya milk, soya cheese, soyabased breakfast meats, soya nuts and nut butter, soya yoghurt, soya cereal and soya baked goods, such as waffles and bread. With the growing use and acceptance of soya-based foods in the Indian market, coupled with the value consumers place on protein in the diet and the need for economic, highquality protein, the opportunities to expand soya protein use in the child nutrition market in India are infinite. Jean Heggie is the Director of Marketing for Solae, LLC, and has over 20 years experience in food ingredient marketing. At Solae, she is responsible for expanding opportunities for the company’s soy protein products in key health and wellness markets around the globe. For details, contact Lysa Wang on email: lwang@solae.com
April 2012 | Modern Food Processing
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SPECIAL FOCUS Mango pulp
Exploring
new possibilities
India is the leading producer of mangoes globally. With more variety of food & beverages being developed using mango flavour to entice the taste buds of consumers, the demand for mango pulp is expected to rise manifold. Hence, the task is to enhance productivity and also explore the global markets.
Rakesh Rao
W
ith the scorching heat of summer setting in, the demand for soft drinks is all set to surge. Also, it is that time of the year, when everyone waits for the juicy mangoes. While mangoes are consumed across the world, in India this fruit enjoys special status, as the country is known to produce wide variety of mangoes – each having its unique taste. Of the various types of mangoes, totapuri followed by alphonso are used the most for making pulp/purees. India is the largest producer of mango in the world and mango accounts for a sizable share in the total exports basket of fruits and fruit-based products. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India is a major exporter of mango
pulp in the world, with an export worth of ` 814 crore being recorded in 2011. Major export destinations for mango pulp are Saudi Arabia, the Netherlands, UAE, Yemen, the UK, Sudan, Kuwait and Japan. Mango pulp/concentrate is ideally suited for conversion to juices, nectars, drinks, jams, fruit cheese and various other kinds of beverages. It can also be used in puddings, bakery fillings, ice creams, yoghurt and confectionery, and flavours for food industry. “The demand (for mango pulp) will continue to grow both in India and abroad. As per our predictions, the demand should grow on an average of 10-15 per cent year-on-year (YOY ) basis. The major end-users are beverage manufacturers,” observes Roshan Shah, Senior Marketing Manager - Food Division, Jain Irrigation Systems Ltd – one of the major suppliers of mango pulp in India.
PULPY FACTS There are two main clusters – Chittoor (Andhra Pradesh) and Krishnagiri (Tamil Nadu) – of mango pulp in the country, which have large presence of processing units with a good backward linkage of alphonso and totapuri mangoes. Some of the processing units are in Maharashtra and Gujarat.
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Burgeoning demand, lowering production While demand for mango and mango pulp has been rising rapidly, the production depends on the vagaries of nature, which results in inconsistent supply, thus raising the prices of raw material. Even this year, experts are predicting not much growth in the production, compared to last year. “Industry needs to work hand in hand with the farmers and help them with better planting material, good agricultural practices etc, in order to improve their productivity. If the gap between demand and supply is reduced, the prices can be brought down to stable, and this would be in the favour of the mango industry to the larger extent,” says Shah.
Making its mark globally In addition to low productivity, there are host of challenges faced by mango pulp/ puree manufacturers. Since the industry is unorganised, there is fierce competition among the local players. Adds Shah, “The competition has resulted into heavy discounting on prices. Overseas buyers take advantage of the situation and bargain hard with the suppliers to reduce price. The end result is that suppliers sacrifice on the quality of the product. The best possible solution for this can be to learn to say ‘No’ to the buyers and
Mango pulp
stabilising the prices on season basis. There is enough room for all the players to grow, unless and until price war is created in the marketplace.” Adulteration in premium variety like alphonso with other mango varieties by processors is hampering the growth of Indian exporters. “This has resulted in industry facing competition from countries like Egypt and Pakistan that have declared their varieties also as alphonso and marketing it as alphonso mango pulp/puree. The customers have lost the authentic taste of alphonso and their specifications are today based on the adulterated product,” stresses Shah. Mango industry has been one of the largest contributors towards the growth of processed foods export out of India. However, there is least being done towards sustainability of this industry. For this, he suggests, “The Indian varieties should be patented at the earliest to avoid other countries labelling their products with Indian name. Also, the India mango
Table 1: Exports of mango pulp from India (Value in ` crore; Qty in kg)
2008-09 Qty Value 17,30,13,597 752.98
2009-10 2010-11 %age growth on Qty Value Qty Value previous year 18,61,97,848 744.59 17,19,29,432 813.98 9.32 Source: APEDA
festival should be arranged in countries abroad with proper promotion and management.” With Free Trade Agreement (FTA) discussion currently on with Europe, experts feel that India should bargain to reduce the tariff on Indian agricultural products. “During the FTA agreements, the issue of Indian processed products attracting tariffs in EU should be also negotiated and should be either abolished or brought down further in coming years. This will give opportunity for Indian exporters to compete with products coming out of South America in EU.”
Refreshing future With market for juices growing in double-digits and consumers wanting
natural & health products, the demand for mango pulp will continue to command premium prices. No wonder that pulp manufacturers are gearing up for another fruitful year. Shah says, “As an organisation, we do have plans to continue to grow this business, which has been doing well. Though it has been tough years, we are still able to grow the business at approximately 25-30 per cent YOY basis. We will continue to grow the business due to strong customer base and good market reputation due to consistency and reliability in the quality of the product Jain’s have been offering to the customers,” Shah sums up on an optimistic note. Email: rakesh.rao@infomedia18.in
April 2012 | Modern Food Processing
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SPECIAL FOCUS Enzymes
Mahua Roy
E
ver wondered what is India’s contribution to Italian and popular American cuisine? Jain pizza and veg burger. Coming to rescue of the indulgent gastronomic escapades of the Indian foodie, the enzyme industry has helped maintain the vegetarianness even at the micro level. Biotechnology today ensures that the melted cheese on top of the veg pizza concurs with the vegetarian status committed.
By-passing animal rennet Rennet enzyme is the fundamental element used in the production of most cheeses. It is found in the lining of the stomach of calves or pigs. This enzyme causes milk to coagulate and eventually become cheese. To address the concerns of vegetarians, a more recent development
Dr Hans van den Brink, Department Manager - Enzymes, Innovation, Chr. Hansen A/S, explains, “Microbial rennets are enzymes that are naturally produced by a fungus. This enzyme is not identical to natural rennet and has slightly poorer milk clotting properties. Second alternative is fermentation-produced chymosins, which are synthesised by a fungus using GM technology. The active enzyme is identical to the enzyme found in natural rennet.” He notes that the general trend these days is moving away from the non-vegetarian source of enzymes towards fermentationproduced enzymes. In 2008, approximately 80 to 90 per cent of commercially-made cheeses were manufactured using GMbased rennet. In this method, the rennin-producing gene is taken out of the animal cell’s DNA string and then inserted into the mould host cell’s DNA. The newly
Preserving vegetarianism to the core
can obtain an inexpensive harvest of real chymosin. Moreover, it can be economically produced in unlimited supply, and can address some of the concerns regarding the bitterness associated with aged cheese. “We are working on improved milk clotting enzymes produced by GM technology. This implies that these enzymes are suitable for a vegetarian diet. A good example of our research efforts is the latest milk clotting enzyme on the market, called CHYMAX M. This enzyme is fermentation-produced and gives higher cheese yields and a lower bitterness,” says Dr Brink.
To the vegetarian’s delight! “Using enzymes is a faster and cheaper way to offer vegetarian variants of most products effectively. Indian cheese consumption is rapidly rising. We believe that about 10,000 tonne of cheese is now being produced in India. Although this is quite small as compared to Europe or the US or China, the trend is rapidly growing,” notes Rathi. Globally, the enzyme demand is expected to rise 6.8 per cent annually
India’s population actively practises varying levels of vegetarianism due to religious, ethical or biological issues. Vegetarian variants of popular foods like cakes and cheeses are the best gifts to them that the processed food industry can offer. has been the use of enzymes derived from the growth of pure cultures of certain moulds. These are termed microbial rennets. These are commonly used for the production of certain types of cheese and contain no animal sources. “One can be assured of practically no challenges while using enzymes for production, since they are functionally target-specific,” says C L Rathi, Managing Director, Advanced Enzyme Technologies Ltd. Vegetarian milk clotting enzymes can be classified into two sub-categories. 42
Modern Food Processing | April 2012
placed gene then initiates the production of chymosin enzyme. This is further cultivated and fermented. As a result, one
to $ 8 billion in 2015, as per a recent research by Freedonia Group. A major portion of this growth is expected to be fuelled by the food & beverage industry. Email: mahua.roy@infomedia18.in
SPECIAL FOCUS Interface - Bartolo Zame
What are the growth drivers for the ingredients market? Shoppers all over the world are looking for delicious and convenient foods containing naturally healthy ingredients – especially fruit. As a result, manufacturers are adapting their ranges to include more products that incorporate fruit ingredients, especially healthy and convenient snacks. We see no signs of this trend slowing down. In fact, we expect growth in sales of fruit ingredients to accelerate and continue to rise in the future as consumer demand for naturally healthy products grows.
URC® High Performance fruit pieces offer bake stability, which ensures they stay soft and will not burn, bleed or caramelise at high temperatures. They have low-water activity levels, which can be matched to a specific application to ensure product stability, so they can help avoid spoilage and are perfect for ultra-dry applications such as cookies and wafers. In addition to these benefits, they offer great flavour delivery.
What are your growth plans for India? We have been present in India for some time now, and work with several local manufacturers for export and local consumption. It is a fast-growing country, and presents an innovative company like ours with a host of opportunities to supply Indian consumers with the
and healthy products without sacrificing enjoyment. In the biscuit market, growth is being driven by innovation in the premium health and indulgent segments, which is where URC® products offer a real competitive advantage. One of the key trends we are seeing is that companies are increasing the fruit content of their formulations so that they can list fruit first on the ingredients panel, and thereby enhance the ‘health halo’ around their products. Manufacturers are also using fruit ingredients to eliminate other ingredients that do not resonate well with consumers, such as sugar, flavourings and colourings. In addition, superfruits are still hot property because of the antioxidant health benefits associated with them. As their health benefits become more widely understood, some superfruits – such as pomegranate
“We expect growth in sales of fruit ingredients to accelerate and continue to rise in the future” …says Bartolo Zame, Head - Sales Asia-Pacific, Taura Natural Ingredients, which produces Ultra Rapid Concentrated® (URC®) fruit and vegetable ingredients. In conversation with Rakesh Rao, he delves into the latest developments in ingredients market and potential of Indian food & beverages industry. What does Taura offers to the consumers in India? We think India offers great potential for Taura. India is a leading producer of fruit, but fresh, frozen and freeze/air/sun-dried ingredients can be difficult to work with in some processes – especially applications baked at high temperatures such as cookies and biscuits. This is not a problem with URC® fruit ingredients from Taura. Our high fruit content URC® High Performance fruit pieces are a unique bakery innovation that combines the science of food processing and the goodness of nature to create a range of ingredients providing a host of processing benefits. 44
Modern Food Processing | April 2012
delicious, healthy, convenient and – above all – high-quality products they are demanding. We see India as an important market for Taura now and in the future. We work with a local distributor, the Mumbai-based Vilco Ingredients, to develop products that are unique to the Indian market and meet our customers’ requirements. We also have strong relations with many multinational companies that are now operating in India.
Which are the new areas of research in ingredients? Innovation in fruit ingredients is all about meeting consumer demand for convenient
and acai berries – are gaining more mainstream acceptance, and have high levels of recognition among consumers.
How do you plan to tap the trend of using vegetable-based ingredients? Recently, we extended our portfolio, for the first time, to include URC® vegetable ingredients. Combining the taste & goodness of fruit with the added benefits of vegetables in delicious, healthy and innovative formulations enables companies to really stand out in a competitive marketplace. Email: rakesh.rao@infomedia18.in
SPECIAL FOCUS Interface - Biren Palani
“We really need to upgrade to the international level” ...says Biren Palani, Managing Director, Stern Ingredients India Pvt Ltd, a member of the Stern-Wywiol Gruppe, Germany. In conversation with, Rakesh Rao, Palani emphasises on the need to improve the quality of ingredients to meet requirements of demanding consumers.
Could you brief us about your business in India? Stern Ingredients India is a subsidiary of Stern-Wywiol Gruppe, one of the world’s leading suppliers of food and feed ingredients. The Group is made up of eleven specialist ingredients companies with extensive applications technology that enables practical product development in close collaboration with customers. We offer all-round solutions to customers for their any processing challenges.
What is the market for food ingredients in India like? It is developing as it is in many other countries such as China, Brazil and Mexico; and in some areas it is growing fast. Since the new Food Safety and Standards Act was adopted in India in August 2011, many ingredients, which were not approved for use in the past, have been declared safe. This will also help us develop products with a lot more ingredients. And it has led many international players to look at India seriously. 46
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How has been the performance of your food ingredients business in India since it was established? We have been doing well in the flour milling industry since a long time, and we now have nearly 300 customers throughout India. Our growth rate has been 20 per cent per annum. In 2012, we expect to exceed last year’s result by nearly 50 per cent. Our consumers are from all the food processing segments such as wheat, dairy products, bakery, health food, brewing, sugar, juice, meat, cheese, etc. In other words, nearly all the food processing companies. In 2012, the focus will be very much on developing vitamin and mineral premixes, enzyme systems and stabilising systems for the Indian food industry. We are also setting up two blending lines for this purpose in Gujarat.
Do you look at India for your global sourcing requirements? Yes, India supplies various raw materials, but at the same time we really need to upgrade to the international level. That will
help us develop a number of Indian sellers for global sourcing. This year, we have already set up a purchasing department to put more emphasis on sourcing.
What are the emerging trends in the industry? Non-dairy whipped cream, yoghurt and yoghurt drinks like lassi are expected to expand by 20 per cent in India, and we have a lot to do in these areas.
What are your growth plans for India? The packed food industry – Ready-to-Eat (RTE), Ready-to-Cook (RTC), Readyto-Bake (RTB) – is growing because most of the Indian women who used to be just housewives are now working. So, eating habits in India are changing fast. At Stern-Wywiol Gruppe, we offer the food industry a range of solutions for milling, baking, stabilisation, enzyme systems, vitamin & mineral premixes and flavourings. We also provide tailormade solutions to the industry, and the company’s know-how connection gives us the competitive edge we need. Email: rakesh.rao@infomedia18.in
Roundtable SPECIAL FOCUS
Are FSSAI guidelines friendly towards ingredient manufacturers? The Food Safety & Standards Authority of India (FSSAI) has laid down new regulations to speed up approval process of new products and ensure total food safety to consumers. Mahua Roy speaks to food safety experts to find out how equipped is this law to address the concerns of ingredient manufacturers.
Dr J S Pai Executive Director, Protein Foods & Nutrition Development Association of India
Prabodh Halde Head-Product Integrity, Marico Ltd
Pankaj Jaiminy AVP, Food & Agri Services, Testing, Certification and Inspection, TÜV SÜD South Asia
There are many new additives that are already used in other countries and have been proven safe. Taking cognisance of this fact, we should allow them here too. Otherwise, it would be unfair to local manufacturers, and India would be missing an opportunity in global market. Although new regulations have been notified, in my opinion, the FSSAI guidelines are the same old Prevention of Food Adulteration (PFA) in a new garb at present; so effectively there is little change that has taken place. The scope for FSSAI has been the focus on two aspects. One is the safety of ingredients and additives that needs to be scientifically proven before allowing or banning. Second, many new ingredients with physiological activity have been allowed, although regulations are yet to come. This makes way for a whole range of functional foods and nutraceuticals. Also, food inspectors need to get away from the PFA mindset and start thinking from a new perspective.
As per FSSAI guidelines, all new foods/ingredients/additives need approval before commercialisation in India. There are many technological advancements happening in the additives space, particularly in the area of enzymes processing. The FSSAI will approve all the new processes as applicable. As per Section 22, ‘novel’ foods have been defined in the Act. Detailed regulations are not yet framed. As per a recent notification from FSSAI, all ingredients/additives that are being introduced for the first time in India need to go for approval. The new regulations are both, industry- and consumer-friendly because the regulations are more open and transparent. Since the penalty clause has been introduced for substandard and misbranded foods, the load on court will be reduced. The Act is based on science and risk analysis as per Section 18 and consumer safety has been considered as the top priority.
The food additive manufacturers have to be more specific and lay guidelines for supplier Certificate Of Analysis with equal importance for testing of their entire raw materials to meet the new quality standards laid down by FSSAI. They also need to get the production license for their products from FSSAI to help them meet the requirements of ingredients and additives for maximum limit permissible. The structure and design of the new regulation is more consumerfriendly as compared to the earlier regulations and the emphasis now is more on consumer safety, since the focus has shifted to a scientific-based approach. This Act had merged all previous food safety & quality related laws and, hence there is only one Act in place and one regulatory body. The labelling requirements have also got stricter and, hence more helpful to the consumers. This law now helps industry to produce quality products, which will benefit the industry in the long run.
EDITORIAL TAKE The new guidelines under FSSAI have made the food processing industry transparent with regard to its safety claims. It has also empowered consumers. With the functional foods industry seeing numerous product launches, certain guidelines however, still need to be made clearer for ingredients and additives manufacturers.
April 2012 | Modern Food Processing
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FACILITY VISIT Vadilal Industries Ltd
Avani Jain
T
he ice cream industry in the country is pegged at ` 2,500 crore. Gujarat, given its large population and huge share in milk production, is the growth hub for this sector. What is more, this state has given rise to many players in the segment, a leading one being Vadilal Industries Ltd. From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second-largest ice cream player. Rajesh Gandhi, Managing Director, Vadilal Industries Ltd, says, “The demand for ice creams is increasing not only in the urban areas, but also in the rural areas. Sweet in taste and cold in temperature are the two factors driving the demand for ice creams in the hot climatic conditions of the country. Capitalising on the needs of the market, Vadilal is offering a variety of
Badabite candy being automatically dipped in chocolate
flavours & high-quality ice creams to its customers, and registering a growth rate of 20-25 per cent.”
Moving towards automation Vadilal has its ice cream production facility at Pundhra in Gandhinagar district,
OPTIMISING PRODUCTION THROUGH AUTOMATION
Photo: Vijaykumar Soneji
With the ice cream industry growing at a rate of 15 per cent per annum, India is witnessing a revolution in terms of flavours and varieties. An established player in the segment, the name Vadilal makes one yearn for ice creams. Popular not only in its home state, Gujarat, Vadilal Industries Ltd has a strong presence all over India.
Badabite candy being made using latest extrusion-based technology
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Gujarat. Gandhi notes, “We shifted our plant from Ahmedabad to Pundhra in 1990. This led to an increase in capacity from 10,000 litre to 1,75,000 litre of ice creams per day. This state-of-the-art plant is one of the most modern and largest facilities in India with a reasonable level of automation.” The company has a well-defined production process, and most of the processes are automated with imported machineries. In the last two years, Vadilal has seen major investments in terms of technology and automation. Gandhi notes, “We have invested nearly ` 60 crore in the Pundhra plant in the last two years. This has brought many changes and led to
Vadilal Industries Ltd
upgradation of the facility. Most of the processes have been automated. Earlier, candy preparation and even cup & cone filling were done manually but now machines do almost 90-95 per cent of work. Recently, we have introduced robot system where the products are picked and transferred using machines, thereby reducing the human touch and making the process more sophisticated. Last year, we had installed extrusion technology for making candies. It makes the ice cream smooth and is relatively a new concept. We have installed auto CIP system so that cleaning can be done automatically. This year, we have also installed robotic conemaking machine.”
Maintaining the quality Vadilal believes in a proficient quality management system. Emphasising on these standards, the Pundhra plant has obtained various certifications like ISO 9001:2000, ISO 22000:2005 and complies with BRC global food standard. It also has a separate quality assurance department. Gandhi notes, “The company has a fully developed laboratory, which has four segments – cutting material analysis section, raw material analysis section, chemical analysis section and microbial lab that ensures zero bacteria. Thus, quality is our main priority and we do not like to compromise on that front. Quality check is performed at each and every level of manufacturing process,
right from raw material procurement stage to packaging. Every product is checked thoroughly at the laboratory and only then it enters the production hall. There are steps taken for checking the adulteration, taste and colour of all the ingredients.” Gandhi further elaborates, “As soon as the milk reaches the factory, its quality is first checked and then kept in the storage tank. The intermediate mix is also tested for quality against the set standards. At the time of manufacturing, the taste, weight of different products, etc are checked thoroughly. CCTV cameras are also installed in the plant. After the product is ready, it again goes through different tests before dispatch. Metal detectors are installed so as to ensure that nothing unwanted finds its way into the product while packaging. The work of quality assurance does not stop here. In order to ensure that the ice cream reaches the distributor’s hands in good shape, temperatures are monitored even in the vehicles. Thus, various checks are performed so as to ensure zerodefect products.” The company completely adheres to the norms laid down by Gujarat Pollution Control Board and has an effluent treatment plant at the facility so as to ensure that nothing is discharged into the environment. Gandhi says, “For energy efficiency, we have brought in equipment to control power consumption. This
Candies being packed
What makes us unique is the fact that we have studied international manufacturing facilities and incorporated some of those types of features in our plant. Rajesh Gandhi
Managing Director
has helped us in decreasing our carbon footprint to a large extent.”
Pioneering innovations Vadilal has been a pioneer in bringing new products and innovations. Gandhi notes, “We have a separate R&D department, which is constantly working on newer technologies, processes and product development. Last year, we launched three products – Badabite made through new extrusion technology, Flingo and Gourmet in the youth category. This year, we are launching products in the kids’ category to target children between the ages of 5 and 15 years.”
Envisioning growth One of the major reasons for Vadilal’s success is its strong distribution network of 50,000 retailers and 250 stock keeping units (SKUs). It has the largest range of ice creams in the country with 150 plus flavours. Also, through the franchisee route, Vadilal has set up over 140 Happinezz retail outlets for selling ice creams, and new ones are coming up every month. Thus, Vadilal spells quality, availability, variety and state-of-the-art machinery and equipment. Gandhi notes, “What makes us unique is the fact that we have studied international manufacturing facilities and incorporated some of those types of features in our plant.” Talking about the growth strategy, Gandhi claims, “We want to continue growing at the present rate. Our sole aim is to become the largest Indian MNC in ice creams and frozen foods category, and to provide products & services to the customers at an affordable price without compromising on quality.” Email: avani.jain@infomedia18.in
April 2012 | Modern Food Processing
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INSIGHT & OUTLOOK
BEVERAGES (NON-ALCOHOLIC) NONALCOHOLIC BEVERAGES MARKET Portfolio diversification, the new success mantra .................................. 52 FRUIT JUICES Rural marketing needs a booster dose ................................................... 54 BEVERAGE MARKETING Sipping success with ideal pricing and packaging strategies ................. 56 PACKAGED WATER Riding on the wave of ‘healthy’ demand................................................ 58 INTERFACE Shreyas Renuse, Chief Marketing Officer (India), BLU Energy Drink “The Indian market is always open for the right product” ................... 61
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INSIGHT & OUTLOOK Non-alcoholic beverages market
Shushmul Maheshwari
W
growth rate of around 40-50 per cent, though it had a meagre marketshare of 6 per cent last year (2011). In this category, many major international and national brands are present in the Indian market, be it malls or railway stations, bus stands or grocery stores. India’s own brand Bisleri dominates the packaged drinking water market, while Coca-Cola’s Kinley and PepsiCo’s Aquafina follow it.
fitness, these drinks come to their rescue and provide good nutrition. Light, healthy and low-calorie drinks are popular and easily available in the market. It is expected that the segment will witness an astounding growth in future. Conversely, due to growing healthconsciousness, rising awareness about ill-effects of fatty acids and the issue of pesticides, the carbonated drinks segment is expected to post a moderate growth. However, through strong supply chain management and extensive marketing strategies like fascinating print and television ads, discount offers and convenient packaging (PET bottles and tetrapacks), companies can sustain the growth in the segment.
hile carbonated drinks are popular among teenagers, hot beverages like tea and coffee are preferred by middle-age groups; and health-conscious people opt for fruit juices. So, there exists a market for each segment, and companies can earn big money through the correct positioning of their brands among the target From hot to cold beverages consumers. Presently, both domestic In the coming years, hot beverages and foreign players are investing huge segment is expected to grow at an funds for grabbing a bigger market pie. impressive rate. Tea is consumed in Portfolio diversification – by adding almost 90 per cent of the Indian homes, innovative products in the basket – is the new success mantra for competitors. It is evident that the competition Competitive landscape in the non-alcoholic beverages With huge investments market is stiff. But at the and new product same time, opportunities launches, the nonare colossal. Thus, alcoholic beverages players want to leave market in India is no stone unturned poised for rapid for increasing the expansion. In future, sales of their massive investments by products. The companies for expansion, non-alcoholic diversification, marketing beverages market and promotion will be was worth about the major driving factors ` 212 billion for the market’s growth. Cola in 2011, and is majors have recently announced expected to surge at a CAGR of around 25 per cent during With a huge population base constituting different age groups, India represents one 2011-2015. of the most lucrative markets for non-alcoholic beverages that include carbonated As per findings, and energy drinks, fruit juices, hot beverages and bottled water. With the drift moving international companies like towards healthful thirst quenchers, the non-carbonated, non-alcoholic beverages Red Bull, Cocasegment is flourishing in the country. Cola and Pepsi dominate India’s organised nonas the beverage is economical and easily their investment plans. Coca-Cola and its alcoholic beverages market, wherein available. With nearly 0.6 million hectare packaging partners will invest $ 2 billion in domestic producers such as Dabur, under tea cultivation, the domestic hot the next five years to capture the market’s Parle and Bisleri also have a beverages industry is expected to grow by growth potential, and PepsiCo is looking strong presence. nearly 22.5 per cent annually. to invest ` 2 billion for plant expansion. Thought to be the choice of wealthy Among other growing segments, Besides, portfolio diversification, and individuals once, bottled water has now non-carbonated beverages like juices hold that too, with nutritious items, is one landed in rural India too. If we analyse a promising future. In today’s busy world, of the major strategies being adopted various segments, then it is apparent that when people do not have enough time by players. For instance, Tata Global bottled water would be the fastest growing to eat breakfast and take care of their Beverages’ Tetley Tea has announced the segment in the coming years with annual 52
Modern Food Processing | April 2012
Non-alcoholic beverages market
launch of new variants in green tea in metro cities. Moreover, various companies, which have altogether different profiles, are trying to enter the market. Eureka Forbes, India’s popular water purification appliances maker, is foraying into the bottled water segment, and will launch its product across the country this year. Similarly, Amrutanjan Health Care, an Ayurvedic OTC medicines maker, has acquired Chennai-based Siva’s Soft Drink, which sells fruit juices under the Fruitnik brand. A number of foreign companies and investors are also aiming to make an entry into the lucrative market. Australia’s Boost Juice is set to enter the Indian juice market with the opening of its first store very soon, and four more by the year-end. Likewise, Starbucks Coffee Company is also planning to open 50 outlets in India by 2012-end via its 50:50 joint venture with Tata Global Beverages.
India is also fond of these. The foray of multinational companies into the country has changed the taste of the Indian consumers, significantly. The companies’ strategy to customise their products according to the Indian tastes has also proved to be a hit formula. Drinks like Limca, Nimbooz, and Lemonade have brought back the taste of traditional nimbu-pani, and Minute Maid’s Pulpy Orange, Mirinda, and Frooti are now in the category of favourites. In the recent years, consumers have become highly health-conscious. Medical bodies are showing concerns over increasing cases of obesity and diabetes. Greater purchasing power is allowing consumers in higher-income groups to voice such concerns and choose healthier products. The rising health awareness among the young and educated Indians has also led to a shift towards healthier and more hygienic foods & beverages.
Issues to be addressed Consumers like it ‘healthy’ Over the past few years, beverage consumption habits in urban India have changed spectacularly due to the rising influence of Western culture. Earlier, the concept of ready-made juices, herbal tea and soda drinks was popular only among urban people, but now the rural Figure 1: Non-alcoholic beverages market (billion `), 2011 & 2015 517
212
2011e
2015f Source: RNCOS
Figure 2: Non-alcoholic beverages market by segments (2011) 2%
6%
28%
40%
24%
Carbonated drinks Hot beverages
Fruit-based drinks
Energy drinks
Bottled water Source: RNCOS
India has shown a substantial increase in the consumption of non-alcoholic beverages in the past few years. Following are some of the roadblocks, which may severely affect the market growth: R Lack of adequate infrastructure, such as proper storage, preservation and distribution facilities result in wastage and value loss R Pricing remains vital in analysing the growth of this industry R Rising number of allegations from health activists and environmental campaigners R Scarcity of water
On a refreshing note It is estimated that the non-alcoholic beverages market in India will experience robust growth at a CAGR of around 25 per cent during 2011-2015 to reach ` 517 billion by 2015. Consumers now prefer spending money on healthful beverages, which is, in turn, boosting the sales of fruit drinks in the country. Besides, iced tea and coffee are also gaining popularity. Companies can earn significant profits if they add such drinks in their portfolios.
MULTIPRONGED TECHNIQUES TO BE SUCCESSFUL IN MARKET With a view to overcoming the existing hurdles and improving market penetration, companies need to consider the following points: R Price-sensitivity can be overcome by shifting from imported to locally manufactured products. This would help reduce costs, and provide scope for cutting prices without affecting profit margins. R Shifting towards or adding a whole new range of products would involve bulky investments and risks. Thus, it is easier to modify the existing products by including new features. R Discard the rigid ‘one-size-fits-all’ strategy and make a smart move by customising the product. R Use market segmentation approach for brand positioning. R Follow the policy of ‘contemporary yet traditional’. R Safe and comfortable packaging, adequate distribution channels and quality maintenance will definitely help attract customers.
Right strategies, investments, effective marketing and brand positioning will help the existing firms & new entrants flourish in the ever-expanding market. Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd, a market research & information analysis company with global presence. He has spent more than 15 years working in the senior management teams of both, Indian and multinational companies. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Email: shushmul@rncos.com
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INSIGHT & OUTLOOK Fruit juices
Prasenjit Chakraborty
I
n the recent past, the market has seen the advent of packaged f ruit juices f rom leading companies. In their endeavour to woo consumers, manufacturers have introduced fruit juices in different flavours. This clearly indicates that such products are gaining popularity fast among the consumers. Is it an allIndia phenomenon? No. A closer look reveals that fruit juices, by and large, are popular in the urban areas.
Packaged juices: An urban phenomenon There is a growing awareness today among Indian consumers about health
tend to spend on basic nutritional products like milk. However, as affluence or disposable income rises, so do the aspiration levels of consumers. Add to this the growing health-consciousness, and consumers start consuming more of aspirational and functional health products like packaged fruit juices. Furthermore, juices are more palatable or better tasting than some other nutritional products, and offer health benefits too. With time, the urban consumers are seeking more value-added health products. “Given the stressed and time-pressed lifestyles of people in urban India, consumers are increasingly looking at wholesome and convenient solutions like packaged juices that provide the required
trait of the people living in metros and mini-metros. For these consumers, packaged fruit juices offer the benefit of health as well as convenience, and they are willing to pay a premium for good products.” But trends do not remain same for years together. For any product category, the journey usually starts in metros and gradually percolates down to mini-metros and smaller cities, and then to rural areas. If companies are aggressive and have sound distribution mechanism in place, the penetration in rural markets is faster. Jaipuriar says, “We are now witnessing a growth in the share of packaged fruit juices in rural markets as penetration increases in the hinterland. As a result, the demand
The packaged fruit juice segment is yet to make a prominent mark in the rural market of India. This is purely because of low awareness levels about the benefits offered by such products, weak distribution, high price, etc. Hence, it is time for the marketers to step up campaign to educate consumers in rural areas about its nutrition value and health benefits. and wellness, and increasingly, people are seeking healthier products. This health-consciousness has largely been an urban phenomenon. When the disposable incomes are limited, people
FRESH PERSPECTIVE R Changing lifestyle is boosting packaged fruit juice consumption R More awareness regarding health benefits of packaged juices needed in rural markets R Sound distribution channel is imperative R Right pricing vital to determine success
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nutrition. This has led to a demand for on-the-go and convenient breakfast & snacking solutions,” points out Praveen Jaipuriar, Marketing Head-Foods, Dabur India Ltd. To cater to this need, Dabur has expanded its offering with the launch of India’s first fibre-enriched juice – Réal Activ Fiber+. Echoing a similar sentiment, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro Pvt Ltd, says, “Changing lifestyle, exposure to global trends and emergence of modern retail are influencing consumption patterns across India. This effect is especially more pronounced in urban India. Fastpaced lifestyle and increasing health concerns have made consumers more fitness-conscious. This is a predominant
for packaged juices in smaller towns is rising. To cater to this demand, we have already expanded the distribution channel for juices to cover remote areas of the country.”
Rural reach Products such as fruit juices always create need-based markets for themselves, which was the primary reason for their success in the urban areas. Consumers in the urban areas are aware of the benefits of products they consume. This is not the case with consumers in the rural areas. The most important task for the companies is to communicate health benefits offered by fruit juices to rural consumers. This will make their task much easier, though price is also an
Fruit juices
important factor. “As awareness levels grow, the demand for such products would also rise. Marketers will have to do their bit in educating consumers about the health benefits of juices and also talk about the USP of packaged juices. Unlike fresh juices, which are dependent on availability of fruits and, hence are seasonal in nature, packaged fruit juices like Réal help consumers enjoy the benefits of real fruit juices all through the year,” points out Jaipuriar. In the urban markets, this shift has also been driven by the growing consumer demand for safe and hygienic juices that also have a better shelf-life, unlike the juices sold by the roadside vendor. More awareness about these factors would further drive demand for packaged fruit juices in rural markets too. Finally, introducing packaged juices at attractive price points or low unit packs (LUPs) would also help expand the market and drive demand in the hinterland. “Currently, price and
low awareness are the major barriers to fruit juices in the rural markets. In order to drive the value proposition among rural consumers, they need to be educated about this category of fruit juices and its health benefits,” exhorts Chauhan.
Juicing up the market There is not even an iota of doubt that sheer vastness of India attracts marketers. In marketing terminology ‘vastness’ is nothing but volume. And to have that volume (for any category), penetration in rural areas is must. So, naturally, every company has its strategies in place for rural market. “Rural markets have always been a key focus for Parle Agro. While reaching out to rural areas, factors like accessibility, affordability and acceptability have to be taken into consideration. Two of our iconic brands, Frooti and Appy are available in TCA packs priced at ` 5, which drives rural penetration.
This pack size enables us to sell our products at the smallest of retailers,” says Chauhan. In a typical market scenario in rural India, where cooling infrastructure is limited and price is a major influencer, a returnable glass bottle (RGB) is an attractive proposition to the consumer. “Bearing this in mind, we have set up a separate vertical focussing on the RGB offerings. We have already introduced Frooti in RGB in rural and semirural areas,” she says. Similarly, Dabur stepped up its campaigns to educate consumers about the benefits of packaged fruit juices. Besides, it is also expanding its distribution footprint for juices in smaller cities and towns. “The key challenge is to ensure effective distribution coverage across rural India. With rising food costs, it will be a challenge to introduce attractive price points or LUPs for rural markets,” concludes Jaipuriar. Email: prasenjit.chakraborty@infomedia18.in
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INSIGHT & OUTLOOK Beverage marketing
Prasenjit Chakraborty
tetrapaks; this one-way pack led to a phenomenal increase in its reach. “Today, Tetrapak and PET enable us to distribute to markets several days later from the production facilities. Even after the products reach the distribution channels, retailers are able to store them safely for days before being consumed,” she asserts. Packaging plays an important role for the marketer. Along with adding to the convenience of consumption, it is the customer’s first point of contact with the brand. Different packaging formats cater to different consumption needs and occasions as well as target audience. Packaging also contributes to the experience of consuming. “These packages have helped attract rural consumers to these products and indulge in those on several occasions. For example, Frooti’s unique packaging has made it synonymous to the category of fruit drinks in several parts of the country,” Chauhan claims.
I
nflation has become the biggest worry confronting both government and the Indian populace. From time to time, the government has taken measures to curb inflation, albeit without much effect. Naturally, people have become cautious when it comes to managing household budget. Similarly, companies are evolving innovative strategies to attain success in the market. Against this backdrop, popularising a product, especially in the rural market, is a daunting task. Consumers are often bogged with several questions regarding a product, such as – Is the product essential? How would I benefit from it? Why should I spend for such products? In this scenario, pricing and packaging strategies play a crucial role in winning the confidence of consumers and establishing the product in the market. When it comes to establishing packaged fruit juices in the rural market, the task becomes more arduous. In the recent past, the market has seen introduction of smaller size packages by various companies across the product category. Through this method, marketers aim at addressing both pricing and packaging issues.
To popularise packaged fruit juices in the rural market against the backdrop of rising prices is a daunting task. However, a pragmatic approach towards pricing and packaging could work wonders for the segment.
Rural market dynamics According to Praveen Jaipuriar, Marketing Head-Foods, Dabur India Ltd, pricing plays a significant role in rural India. “So, the smaller packs would be more effective in targeting this set of consumers,” he opines. The advantage of smaller packs is that consumers can try a particular product; only if they like it, they may buy the product for the second time and so on. Moreover, with smaller packs, risk factors (wastage of money and product) are minimised for consumers. “I believe India is a value-sensitive market. Though pricing does play a key role right from trial purchase introductory offers to loyalty building for brands, a product’s success and failure depends on its value 56
Modern Food Processing | April 2012
proposition,” says Nadia Chauhan, Joint Managing Director & CMO, Parle Agro Pvt Ltd. This is truer for rural markets, where the population needs to be introduced to a product category. That said, inculcating the habit of consuming fruit drinks in daily lifestyle calls for a behavioural change, and price can be a hurdle in this process. “The key, therefore, lies not in low price but the right price,” she exhorts. Likewise, packaging has several dimensions. “For us, packaging still remains a key technology solution that keeps a product fresh and safe, besides solving major distributional issues,” points out Chauhan. For instance, Frooti was the first brand in India to use
Brand name matters Jaipuriar strongly believes that the share of branded products is on the rise in rural India. This augurs well for packaged fruit juice sector. If brand name really matters, then it will be easier for fruit juice players to establish their products in the rural market. “Rural consumers are now increasingly moving towards branded products. Hence, the share of branded products is on the rise in rural India. Gone are the days when rural consumers were content with using mustard oil and plain soap on hair and skin. Today, they seek special branded products for their daily needs. The rural consumers across different income groups are exhibiting marked propensity towards spending on premium high-quality products, which are backed by strong brand values,” points out Jaipuriar. The steady growth in income has surely improved their affluence and standards of living, bringing the aspirations of rural consumers closer to their urban counterparts. Email: prasenjit.chakraborty@infomedia18.in
INSIGHT & OUTLOOK Packaged water
Riding on the wave of
‘HEALTHY’ demand
Unavailability of adequate clean water, rising health concerns and changing lifestyles have been driving the demand for packaged water in India. A plethora of national, international and regional brands is adding to the competition in the market.
players, nearly 80 per cent of these being local brands. As the industry matured in the urban markets, technology was upgraded to provide health and better packaging features in the products. At the centre of these changes were two key factors that pushed this category to greater success – convenience and health concerns. “Most national players have realised that these two factors stand at the core of the need for a packaged water product,” points out Chauhan.
What is in the package? Good packaging always attracts and influences sales of any product; packaged water segment is also no exception. Different brands are constantly adding value to their packaging. Today, packaged water is available in different packsizes as well, starting from 200 ml-25 litre. Bigger pack-sizes are preferred on occasions that call for consumption of packaged water in mass quantity. “Bulk packs are registering a growth rate higher than the retail packs,” she adds. Pricing is an equally significant dimension in the purchasing decision of consumers.
Trust comes first Prasenjit Chakraborty
T
here was a time when buying water in India was something unimaginable. The reason being water was available in abundance and the quality of water was much better than what it is now. Today, rapid industrialisation, population growth, etc are not only creating water scarcity but also polluting the water resources. All these factors contribute to the growth of packaged water market. “With consumer concerns for water quality on the rise and municipalities failing to deliver potable water across India, demand for bottled water has been steadily growing. Besides, ever-increasing health concerns and rise in travelling of the working class are forcing consumers to rely more on bottled water for day-to-day consumption,” observes Nadia Chauhan, Joint Managing Director & CMO, Parle Agro Pvt Ltd. 58
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According to Chauhan, the current per capita consumption of bottled water is low (around 5 litre a year as compared to the global average of 29 litre). This consumption is steadily growing. “Currently estimated at ` 3,000 crore, the bottled water market is growing substantially per annum,” she says.
Changing dynamics The market for packaged drinking water in India came into being around 20 years ago and has seen rapid growth in the urban markets since then. And in the past few years, semi-urban and tier-II markets have started opening up to packaged drinking water. “Overall, the industry has been growing at a rate of 20-25 per cent year on year,” says Chauhan. From merely two to three players, way back in early 90s, the market today has close to 150 national and regional
Since packaged water caters to a basic need of consumers, packaged drinking water brands are viewed purely for their reliance and trust. Some of the leading brands became big because they were able to develop a sense of trust and reliance among the consumers. “This is specially so with fragmented markets like those in India where local and spurious products become a major threat to any genuine product category,” points out Chauhan. Consumers trust only those brand names that consistently live up to their quality and safety parameters. Packaged water brands firmly established their presence in metro cities. Now these are targeting tier-II and tierIII cities and big towns through different strategies. India’s thriving economy, urbanisation and an expanding middle class, is thus opening up new avenues for the packaged water category. Email: prasenjit.chakraborty@infomedia18.in
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Interface - Shreyas Renuse INSIGHT & OUTLOOK
How is energy drinks market in India shaping up? The energy drinks market has witnessed rapid growth over the past few years in India. Increasing middle-class population, rapid urbanisation and rising disposable income are some of the major factors fuelling the growth. The global energy drinks market is currently pegged at $ 40 billion and growing at 15 per cent annually, while the energy drinks market in India is worth ` 400 crore.
Do you consider pricing as a deterring factor for the growth? Pricing cannot be considered as a deterring factor for the growth of energy drinks market in India because in the past though many players tried to win a share in the market through pricing, they failed to survive. While pricing is a tool
The Indian market is always open for the right product for surviving in this industry, for growth you have to position the product in a unique way.
What are your marketing strategies in India? The most important aspect of BLU Energy Drink is its taste, which offers an ultimate experience to consumers. We know our target consumer and plan activities that convey our message in the right way to the right audience. The strategy in India would be to position it as a party drink. Pub and club-hopping youngsters between the age group of 18 and 32 years like to consume alcohol with energy drinks. This habit is getting popular and about 20 per cent of total energy drinks are consumed with alcohol world over, and we want to capitalise on this trend. Besides, it is our
aim to attain the attention of socialites, who actually spread the uniqueness of our brand through word of mouth. We have some key plans for major metros along with tier-II and tier-III cities, which are still growing.
How does the Indian energy drinks market differ from that of the developed world? The energy drink market in India is at a nascent stage and different from the developed countries. The global energy drinks market is expected to cross $ 52 billion by 2016 (from $ 40 billion currently), while in India, it is projected to touch ` 1,200 crore by 2016 (from ` 400 crore now). Both markets are surging, but the growth of the Indian market is much higher than that of the global market.
‌says Shreyas Renuse, Chief Marketing Officer (India), BLU Energy Drink, while delving on issues like pricing, marketing strategy and growth prospects for energy drinks segment in India during an interaction with Prasenjit Chakraborty. Since the global market is considered to be saturated, major players are eyeing the opportunities in India.
What is the outlook for energy drinks sector in India? Energy drinks have established themselves strongly in certain sectors and has begun to branch successfully into several other niche sectors. The primary consumers of the drink are young and ‘happening’ people. There are still huge untapped markets in several tier-II and tier-III cities in India. Besides, the country has a huge concentration of young populace and, hence is considered to be a young nation with huge disposable income. Therefore, the market is always open for the right product. Email: prasenjit.chakraborty@infomedia18.in
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AUTOMATION TRENDS Dairy processing
big thing to ensure ygiene and
The next
igh
The dairy industry in India is catering to the demands of the 1.1 billion people with an unending list of launches. Advances in automation have made it possible to translocate dairy innovations from the R&D lab to the retail shelf. So what lies ahead for the dairy automation industry? And what are the demands of the dairy industry? Read on... Mahua Roy
I
t is a matter of pride that India ranks first in milk production in the world. As per the Ministry of Food Processing Industries, 63 per cent of milk produced in the country is not being processed and is sold as fresh, non-pasteurised milk through the unorganised channel. But this figure has drastically reduced in the past two decades. Homegrown dairy majors have been upbeat about the opportunities in India and are flooding retail shelves with one product after another. Besides, globally renowned dairy companies like Fonterra, Danone and others are studying the Indian market in detail and customising their product portfolio for India. Utilising highest sophistication in dairy automation, these companies have achieved excellent feedback about their products. But, it is also interesting
To sustain in the emerging competitive market, installation of energy-efficient plants and higher solid recovery is the only way for survival for the dairy industry. Tapas Chatterjee
Managing Director, SSP Pvt Ltd
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to note that even the unorganised dairy sector in India is open to automation for maintaining levels of consistency, high throughput and hygiene.
Top solutions for dairy sector Dairy equipment manufacturers are manufacturing products that are compliant with the guidelines laid down by 3A Sanitary Standards. Food safety is the biggest priority for dairy companies and the equipment manufacturers see themselves as the partner in delivering this. “3A Sanitation Standards in equipment fabrication ensures that there is no hold up of milk; proper cleaning facility is made available; and appropriate drainage is maintained. This prevents growth of bacteria,” says Tapas Chatterjee, Managing Director, SSP Pvt Ltd. He explains that 3A Sanitary Standards for fabrication of equipment require all product contact surfaces to be smooth as No-4 finish on stainless steel sheets. All permanent joints in product contact surfaces are welded and smoothly finished.
This ensures that all product contact parts are easily accessible for cleaning. “Designing of every gasket, gasket groove, internal angles and minimum radii as per 3A standards allows hygienic sanitation standards in designing and fabrication of dairy equipment,” Chatterjee adds. Addressing hygiene concerns is one part of the picture. To sustain the number one spot and also generate multiplication of product launches, productivity is a major factor to consider. The technologies incorporated into dairy equipment these days are focussing on the confluence of productivity with food safety. Citing an example Chatterjee says, “Recovery of solids is important for dairies to maximise profitability. Steps need to be taken to eliminate deposition of solids in the evaporator tubes. ”
Easing technology adoption Although the dairy industry in India is not averse to employing automated systems, there are issues that need to be addressed by the equipment
AUTOMATION DEMANDS FOR DAIRY SECTOR Automation should take care of the following: R Optimisation of inputs to give maximum outputs R Provision of retrofitting of existing plants to improve product throughput R Precise control of pasteuriser temperature R Elimination of human error, ensuring fail-safe condition
Courtesy: R S Sodhi
Dairy processing
New technology should be compatible with existing system, including both software and hardware, to make technology adoption a smooth process. R S Sodhi
Managing Director, GCMMF
manufacturers. R S Sodhi, Managing Director, Gujarat Co-operative Milk Marketing Federation (GCMMF), the marketers of brand Amul, points out certain practical issues towards the adoption of dairy technology in the facilities. He says, “New technology should be compatible with existing system, including both software and hardware, to make technology adoption a smooth process. Also, the new technology software & hardware support should be easily available, at least for the next 10 years.” He maintains that globally renowned standard technology needs to be coupled with local efficient support system. Chatterjee puts forward his perspective, speaking from the dairy equipment industry’s point of view. He says, “Nowadays, many suppliers provide dairy equipment at lower costs. Often, the dairy industry is blissfully ignorant about the quality of equipment required for milk handling and the standard hygienic requirements.” With dairy multinationals expanding in India and Indian companies nurturing R&D, the dairy industry is poised for a big overhaul in the near future. Chatterjee adds, “To sustain in the emerging competitive market, installation of energy-efficient plants and higher solid recovery is the only way for survival for the dairy industry. Besides, global giants entering India are looking for tie-ups with the local industries, which are equipped with the latest technology for production of value-added products.”
Not ‘made-in-India’, but ‘made-for-India’! Made-in-India is too cliché for now. The latest trend is about serving the Indian population, customising products for this land of opportunities. And why look towards complicated, totally new dairy innovations? Traditionally, India is endowed with a rich treasure of ethnic dairy products. If commercialised on a larger scale, it can change the economics of the dairy industry. And if one thinks that Indian dairy companies have an edge in ethnic dairy products, one will be surprised looking at the developments. French major Danone recently launched flavoured lassi; and Switzerland-based Nestle has already proven its expertise with dahi. India can aptly be named as the ‘Italy of Asia’ as just like the Italians, Indians inherently possess the love for food. And Indian products are revered the world over. Finding automation solutions to commercialise this lucrative business of ethnic dairy products will spell the next big thing for the dairy industry. Email: mahua.roy@infomedia18.in
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ENERGY MANAGEMENT Food clusters
The development of food clusters is now gaining momentum in the country due to many reasons. Apart from providing a boost to the Indian food processing industry, these clusters can help the companies in achieving energy efficiency. To know how, read on…
Avani Jain
T
he food industry is witnessing rapid growth in India, and this in turn, is supporting the cluster formation. Food clusters aid various stakeholders to come under one umbrella and bring infrastructural & transportation facilities, packaging and grading centres, adequate quality control & testing infrastructure – all under one roof. Apart from this, food clusters can provide adequate power supply to companies through efficient energy management practices. Amol Sheth, Chairman & Managing Director, Anil Ltd, says, “In food clusters, electricity is primarily consumed by process equipment, normal power supply to infrastructure (street lighting, power loads, refrigeration, fan loads and airconditioning). Thus, the basic solution for reducing power and saving energy costs in a food cluster is by adopting a green mandate that take into account all the vital issues.”
Weighing the options Various steps can be adopted by the companies as well as the developers of food clusters for efficient energy management in these clusters. Sheth 64
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notes, “All the buildings in food clusters can be designed to save electricity/ lighting loads by using optimum design parameters.” It is seen that buildings have the highest potential to reduce carbon emissions. This is due to the large consumption of energy within buildings. With the use of the right design and green technologies, a considerable amount of both energy and economic savings can actually be achieved. Sheth states, “Companies can focus on utilising ambience light technology, wherein ambient heat is reduced inside, thereby reducing internal heating of buildings.” Another way of managing the energy efficiently is through selection of process equipment, which is low on energy consumption and high on productivity. “The usage of appropriate compressors that ensure low consumption and high efficiency can lead to overall energy savings. Moreover, these days, machines have electronic controls instead of the traditional control systems that consumed large amount of energy. Thus, the companies can employ these types of machines so as to save energy and ensure optimal use. Also, preventive action can be taken for curtailing downtime to control power factors and save energy costs,”
details Sheth. Proper insulation can also lead to energy efficiency.
The non-conventional approach The focus on renewable resources can also serve as a good option for managing energy efficiently in food clusters. Sheth says, “Collectively, the companies as well as the management of the food clusters can take steps to convert lighting loads to solar power (renewable source of energy), so as to reduce their energy consumption. This will go a long way in reducing their energy consumption.” Due to scarcity of resources, nowadays companies are thinking of non-conventional ways for generating power. Sheth observes, “One of the ways is through converting waste generated within food clusters into biogas, which will be fed to electricity generating turbine, thereby generating power through grids.” Increasingly, the developers of food clusters are adopting novel ways of managing energy efficiently. Sheth says, “The Anil Mega Food Park, Gujarat’s first-of-its-kind food cluster, is working on implementation of energy-efficient measures. For supplying power to companies within the food park, a centralised sub-station (power grid) is installed with appropriate back-up power. In addition, steps are taken for application of eco-friendly technology in creating basic infrastructure that will drastically reduce carbon footprint during construction, thus resulting in huge savings in terms of costs, time and material.”
Cluster power Food clusters have a great potential to ensure energy efficiency through collective effort of companies having plants in food clusters and that of the management. Talking about the food processing companies, they can get hold of the resources at an economical rate. As for the management of food clusters, it becomes easier for them to implement energy-efficient solutions on a larger scale, as all the related industries are present under one roof. Email: avani.jain@infomedia18.in
Agriculture research policy POLICIES & REGULATIONS
Sowing the seeds to reap
sustainability Avani Jain
T
he demand for food is on the rise owing to reasons like growth in per capita consumption and rising population. There are projections that food grain requirements would increase to 345 million tonne in 2030. Further, since urbanisation levels are increasing, there is spurring demand for processed foods and ready-to-eat meals. Also, the demand for high-value commodities (such as horticulture, dairy, livestock and fish) is increasing faster than food grains, and is expected to increase by more than 100 per cent in the coming years. Yet, if the country’s growing population is to count on continued access to food at reasonable prices, policymakers must address fundamental issues relating to agricultural production and research. Much has been said in this regard, but how much the government has actually done remains debatable. Mukesh Gupta, Director, Morarka Group, says, “When it comes to the issue as to whether the government is doing enough for promoting right kind of agriculture research, then my answer would be negative. Moreover, when it comes to food processing, there is a long way to go.” Agricultural research should be linked with food processing research, since merely increasing the agricultural production will not ensure food security, which is interlinked with production, processing and supply chain.
Need for initiatives In order to increase productivity in the entire food supply chain, policies
Increasing demand for food due to factors like growing population, urbanisation and rising prosperity calls for measures for sustaining the food supply chain. And one method of doing so is through promoting agriculture research.
should be devised by the government for promoting agriculture research and production like provision of scientific agri-inputs; and agri-extension must be incentivised. Gupta notes, “Two important changes are required immediately. First, there should be an independent agriculture research evaluation and budget allocation agency. It should have representation from industry and other stakeholders as well. Second, government should make it compulsory that the private sector also takes part in the research initiatives.” It is seen that developments in molecular biology, biotechnology, nanotechnology, information technology and geo-spatial technology are expected to provide significant new opportunities for productivity enhancement. There is a need to develop organisational policy and guidelines aimed at enhancing inventions and accelerating innovations in agriculture to harness opportunities by integrating modern and conventional research approaches. These steps will boost the agricultural sector in the country and, in turn, help in sustaining the food supply chain.
At present, the key challenge for the government in promoting agricultural research lies in developing promising technologies and management options to raise productivity to meet growing food demand in a situation of deteriorating production environment at the lowest cost.
Cultivating research approach Modern agriculture research is highly capital- and knowledge-intensive. The government plays a leading role in formulating the policies of farming, production, processing, distribution and research, and also in financing these activities. Thus, if the appropriate policies are formulated, it will go a long way in boosting the food processing industry and sustaining the food supply chain. Gupta concludes, “The food industry in India is at the infancy stage and lacks the resources & finance to do any research on its own. If collaborative research through government support is conducted, it would solve real-life industry problems, which will further help in expansion and growth of food processing industry.” Email: avani.jain@infomedia18.in
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STRATEGY Case Study - McCain Foods India Pvt Ltd
Prasenjit Chakraborty
I
t is a well-reckoned fact that the market dynamics is not the same for different segments. What determines the market dynamics are consumers’ preferences, target audience, price, packaging, taste, aesthetics, etc. Depending on these factors, marketers or companies select their strategies. Such strategies by and large determine the fate of a product or success of a company. When it comes to food sector, it is more difficult. In the Indian context, food habit or preference for food varies every few kilometres. It is because of the vastness and multi-ethnic culture of India. The task is even more arduous when any MNC tries to popularise a particular category of
frozen foods in consumers’ lives through education and product experience. “This will be our focus to grow the category,” says Ritu Mukherji, Marketing Manager, McCain Foods India Pvt Ltd. Localisation is the cornerstone of McCain’s strategy in India. “We continuously work with our customers/ chefs and keep track of the evolving trends. And based on the assessed requirements, we attempt to develop customised products and solutions. Our Aloo Tikki, Veggie Burger, Masala fries are some of the successful innovations,” claims Mukherji. The research and development arm of McCain is continuously engaged in trials of new products and developing new applications for foodservice. Mukherji strongly believes that it is only a matter of
also conducted cross-category promotions to bring more consumers into the fold of frozen foods. For instance, in Delhi, McCain has tied up with several Resident’s Welfare Associations (RWAs) and has been conducting in-home kitty parties to reach out to homemakers. To accelerate trials, it has reduced the price barrier. Introduction of McCain trial packs at ` 29 enables the consumers to try out the products like French fries, Smiles and Aloo Tikki. “Frozen foods are a low penetration category and require continuous efforts and engagement with consumers. We are, therefore adopting a 360° integrated marketing approach to establish McCain as the preferred brand in the frozen food category,” asserts Mukherji.
Localised approach
by a global player
Leveraging on the popularity of potatoes in India, McCain Foods – globally known for its French fries and potato products – made a mark in the Indian market through its range of frozen food products. Adopting right business strategies in terms of pricing, customisation, distribution, etc has been the secret behind its success.
food, which is at a nascent stage in India. In this backdrop, the US-based McCain – the world’s largest manufacturer of frozen potato products – has adopted several strategies in India to popularise RTE and RTC foods. McCain offers product solutions for foodservice and variety of options for home consumption.
India-specific strategies The concept of frozen foods in India is still evolving, though the demand for such food is increasing gradually in India. In this direction, McCain has tailored products to local preferences, and expanded the frozen food distribution network to make its products widely available at multiple retail points. It is also creating relevance for 66
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time and efforts towards promoting the experience of frozen foods through trials that will lead to accelerated growth of the category. McCain is today actively engaged in organising large-scale samplings at the point of sale, foodshows, consumer exhibitions, and conducting customised consumer contact programmes in various cities to enhance trials as well as provide impetus to adoption of frozen foods. It has
FROZEN FOOD TITBITS
R R R R R
QSR infusing growth Customisation is key Large-scale sampling must Rapid growth in metros Adequate cold chain is required
RTE & RTC spin magic According to Mukherji, in the last few years, consumers in India have gone through a dramatic transformation in lifestyle by moving from traditional spending on food and groceries to lifestyle and convenience food products, thus leading to the entry of frozen foods in their shopping basket. “The relevance of McCain frozen foods is growing with consumers appreciating the benefit of being able to create a freshly made hot snack, in a matter of minutes (from the freezer to the plate) in addition to the convenience of stocking them in the freezer for use anytime,” she says. This is evident by the rise in the number of frozen food products being offered in the Indian market today.
Case Study - McCain Foods India Pvt Ltd
Quick service restaurants have equally contributed to the growth of frozen foods where standardisation and consistent quality are important factors for success. “However, frozen foods are still a new category for Indian consumers and they are slowly getting familiar with it. McCain has worked in similar markets earlier, and we believe the key to grow in such markets is to offer a range of high-quality affordable frozen food products adapted to local taste and made available close to consumers,” points out Mukherji.
In service Adoption of India-specific strategies provides myriad benefits to McCain. “Today, our local range of frozen food offerings is growing well, and products with local tastes are registering good acceptance and, thereby good growth,” says Mukherji. Aloo Tikki, the most popular of McCain’s local product, introduced in July 2008, is growing rapidly in the retail channel whereas Veggie Burger category has enabled McCain to enter new
foodservice segments like cinemas, bakery in addition to the quick service restaurant business. Besides Aloo Tikki, Chilli Garlic Potato Bites is also growing well. The preference for local range cuts across cities and the growth is rapid in metros, while that in the non-metros is still evolving. Another breakthrough innovation is of McCain 3-minute Idli for the foodservice segment. Made of real rice and lentils, the product offers great convenience as it can be prepared in the microwave in just three minutes. “The product has been well-accepted by chefs for its superior taste and texture,” proudly says Mukherji. Looking at the potential offered by the Indian market, McCain is continuously evaluating growth opportunities in the Indian market. It realises that variety, affordability, availability, and differentiation through innovation and brand-building will be the key pillars of its marketing strategies to expand and grow in the market. Furthermore, McCain is continuously expanding its distribution network and
Frozen foods are still a new category for Indian consumers and they are slowly getting familiar with it. Today, our local range of frozen food offerings is growing well, and products with local tastes are registering good acceptance and, thereby good growth. Ritu Mukherji
Marketing Manager, McCain Foods India Pvt Ltd
improving availability. McCain Foods India has been adjudged among top 20 exporters (processed vegetables) by APEDA for the period 2010-2011. “While on one hand, we are strengthening the distribution to tap uncovered areas and segments in large cities, on the other, we are also continuously exploring new markets as long as we have a cold chain network to support it,” concludes Mukherji. Email: prasenjit.chakraborty@infomedia18.in
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TIPS & TRICKS Commercial fryers
Handy tips for
cleaning
Commercial fryers are used in the food processing industry to produce various types of fried items such as potato chips, corn chips and chicken nuggets. The activity of frying leads to the accumulation of carbonised and polymerised soils on the fryer, which can be difficult to clean. Here are a few considerations that need to be taken into account during the cleaning process. Oil type The difficulty of cleaning a fryer increases with the level of unsaturated fatty acids in the oil used, leading to faster formation of soils in the fryer. This would require a more demanding cleaning programme. The difficulty in cleaning a fryer increases with the type of oil used, with the easiest-to-thehardest-to-clean ranging from palmolein, olive oil, corn oil to sunflower oil.
Cooking temperature
Wong Chee Siong
T
he process of cleaning the fryer is known as Fryer Boil-Out (FBO) and can take up to 10 hours in some instances, while consuming a lot of energy and water in the process. Various factors affect the cleaning process of a fryer and a good FBO programme should be designed to take those into consideration. An effective programme can help to significantly reduce the amount of cleaning and rinsing time, as well as energy, chemical and water used. Before embarking on a FBO process, there are six major factors that need to be understood and incorporated into the design of the cleaning process.
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When oil is heated and used to fry foods at high temperatures (about 160°C to 210°C), thermal changes such as hydrolysis, oxidation, the creation of polymers and free fatty acids (FFA), and polymerisation occur. The higher the temperature, the more rapidly FFA and polymers are produced, thus leading to the formation of polymerised soils on the fryer.
Metallurgy Stainless steel is an ideal surface to clean. However, the fryer can be made of mild steel and while it is protected by oil during production, exposure to water, air and additives during cleaning can lead to corrosion. The selection of a cleaning detergent should include a safe additive that will not damage the mild steel. Hard water and mild steel construction of the fryer are the two elements that need to be considered in the fryer cleaning process.
Water chemistry If the site has hard water, the calcium ions in the water can form calcium salts with the fatty acids. These will deposit onto the fryer as an insoluble ‘scum’, which then hardens into scale and deposits residues and films on fryer surfaces. Water hardness may be the most important factor influencing the effectiveness of a detergent.
Use of chemicals for FBO The right selection and combination of chemicals mixture, which also includes the correct causticity strength with the detergent, would help the removal of polymerised soil from the fryer.
Cleaning-In-Place (CIP) – Sprayballs Sprayballs facilitate the cleaning of fryers and, therefore the proper design, flow rate and correct positioning of sprayballs are important, as these factors help to create the mechanical action needed to clean the hood and chimney of the fryer, and also ensure minimum leakage of cleaning solution during the FBO process. Wong Chee Siong is the Processed Food Business Development & Corporate Account Manager for Asia, Middle East, Africa & Turkey at Diversey (now part of Sealed Air Corporation), which offers innovative ‘one-step’ solution for cleaning commercial fryers. Email: cheesiong.wong@diversey.com
PROJECTS
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Banana processing unit
Desai Fruits and Vegetables Project type New plant Project news Desai Fruits and Vegetables (DFV), the country’s biggest banana exporter, is all set to invest ` 60 crore on infrastructure facilities at Navsari, Gujarat, for processing banana. The company plans to upgrade and expand its cold storage units, sorting machines and packaging facilities. Project location Navsari, Gujarat Project cost ` 60 crore Implementation stage Planning Contact details: Desai Fruits and Vegetables Plot No 49, AT & PO Amadpore, NH 8 Navsari 396 445 Tel: 02637-281547/48, Fax: 02637-281546 Email: info@desaifv.com -------------------------------------------------------------------------------Dairy processing
Gujarat Co-operative Milk Marketing Federation Project type Capacity expansion Project news The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - which markets Amul brand - plans to invest $ 600 million (` 3,000 crore) to double its milk and milk products processing capacity for over the next six years. Amul commands a 25 per cent marketshare in the pouch milk segment, and has a processing capacity of 14 million litre per day. After expansion, the processing capacity will increase to 22 million litre per day. Project location Gujarat Project cost ` 3,000 crore Implementating stage Planning
Contact details: GCMMF PO Box 10, Amul Dairy Road Anand 388 001 Tel: 02692- 258506/07/08 Fax: 02692- 240208, 240185 Email:gcmmf@amul.coop -------------------------------------------------------------------------------Food processing unit
Creams brand. As per the plans, the company will set up 250 Ibaco outlets including 70 in Tamil Nadu. Project location Tamil Nadu Project cost ` 50 crore Implementation stage Planning
MITS Mega Food Park Ltd Project type New facility Project news The Odisha-based MITS Group, which is building a mega food park in Rayagada district under the publicprivate partnership mode, has signed a memorandum of understanding (MoU) with the Turkish Government for setting up food processing units in the state. The Turkish companies are interested in establishing cashew and nuts processing industries. Project location Odisha Project cost Not known Implementation stage Planning Contact details: MITS Corporate Office 2(P) Infocity Patia, Bhubaneswar, Odisha Tel: 0674-2741584/6537795 Email: sriram_mits@rediffmail.com -------------------------------------------------------------------------------Ice cream
Hatsun Agro Product Ltd Project type New parlours Project news Hatsun is setting up a chain of ice cream parlours over the next 12 months and has earmarked an investment of over ` 50 crore for the same. Hatsun will launch an exclusive chain under the brand Ibaco in a standalone format. The chain will offer a range of flavours distinct from its flagship Arun Ice
Contact details: Hatsun Agro Product Ltd 5-A,Vijayaraghava Road T.Nagar, Chennai 600 017 Tamil Nadu Tel: 044-2815 0014 Fax: 044-2815 2508 Email: info@hatsun.com -------------------------------------------------------------------------------Pulse processing
ETG Agro Ltd Project type New facility Project news ETG Agro Ltd, a joint venture between Tanzania-based Export Trading Group (ETG) and Coronation Group of Mumbai, is investing ` 100 crore in India to set up pulse processing units. Two processing units, one each at Khapoli in Maharashtra and Vasad in Gujarat, will be set up this year. The Vasad unit will have production capacity of around 8 tonne per hour and Khapoli will have the capacity of about 20 tonne per hour. Project locations Gujarat and Maharashtra Project cost ` 100 crore Implementation stage Planning Contact details: ETG Agro Ltd 2, Africa House, 5 Topiwala Lane Lamington Road, Mumbai 400 007 Tel: 022–2382 2012 Email: info.benin@etgworld.com
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EVENT LIST
NATIONAL AHMEDABAD
PUNE
CHENNAI
LUDHIANA
Gujarat, Oct 5-8, 2012
Maharashtra, Nov 2-5, 2012
Tamil Nadu, Nov 22-25, 2012
Punjab, Dec 21-24, 2012
INDORE
AURANGABAD
RUDRAPUR
Madhya Pradesh, Jan 11-14, 2013
Maharashtra, Feb 1-4, 2013
Uttarakhand, Feb 23-26, 2013
India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.
For details Infomedia 18 Ltd
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@infomedia18.in
Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar, CII (WR) 105, Kakad Chambers 132, Dr A B Road Worli, Mumbai 400 018 Tel: 022-2493 1790 Fax: 022-2493 9463 Email: saurabh.rajurkar@cii.in
India Cold Storage Show Event focussing on the cold chain and relevant technologies for food & beverage processing industry; April 26-28, 2012; at India Expo Centre and Mart, Greater Noida For details contact: Akshita Kapoor Manch Communications E- 26, 1st Floor Lajpat Nagar-II New Delhi Tel: 011-4656 9212 Fax: 011-4652 0734 Email: info@manchcommunications.com
Meri Delhi House, 25/10 East Punjabi Bagh, New Delhi Tel: 011-4686 7500 Fax: 011-4686 7521 Email: nnsonline@nnsonline.com
Fi India 2012 Exhibition with concurrent conference showcasing latest trends in food ingredient technologies; September 06-07, 2012; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza A 615-617, 6th Floor Andheri Kurla Road Saki Naka Junction Andheri (E), Mumbai 400 072 Tel: 022-6612 2600 Fax: 022-6612 2626/27 Email: info.india@ubm.com
International Foodtec India 2012 An international exhibition on food processing and packaging technology to be held concurrently with Dairy Universe India, Sweet & SnackTec India, and PackEx India; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai
Annapoorna - World of Food India Event showcasing the latest technologies and investment opportunities in the food processing sector in India; September 26-28, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Sundeep Sundli Federation of Indian Chambers of Commerce & Industry (FICCI) Federation House, 1, Tansen Marg New Delhi Tel: 011-2373 8760/2373 8770 Fax: 011-2332 0714/2372 1504 Email: info@Kolenmesse-India.com
International PackTech India and drink technology India International PackTech India, along with drink technology India (dti), will showcase latest trends in packaging, packaging printing, processing, beverage and liquid food industries; November 06-08, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Messe Düsseldorf India Pvt Ltd Centre Point Building, 7th floor Junction of S V Road & Juhu Tara Road Santacruz (W), Mumbai 400 054 Tel: 022-6678 9933 Email: messeduesseldorf@md-india.com
Bakery Business Trade Show One of the dedicated tradeshows for bakery technology; November 28-30, 2012; at World Trade Centre, Mumbai
Food & Technology Expo Specialised industry event for the food processing industry and allied stakeholders; July 27-29, 2012; at IARI, PUSA, New Delhi For details contact: Vinod Jain NNS Events & Exhibitions 70
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For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor, 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411, Fax: 040-6668 4433 Email: g.vamshidhar@koelnmesse-india.com
For details contact: Chetan Salvi Hospitality First 19, 1st Floor, Above Ajanta Auto Garage Next to Four Seasons Hotel, 18-E Moses Road Worli, Mumbai Tel: 022-2495 5376 Email: chetan@hospitalityfirst.in
EVENT LIST
INTERNATIONAL Global Natural Food & Machinery Industry Exhibition Ideal platform for the professionals related to food and machinery industry; April 19-22, 2012; at Changwon Exhibition Convention Centre, Changwon, South Korea For details contact: Heo Jae Man Messe Korea Inc No 43, Apec-ro, Haeundea-gu Busan, South Korea Tel:+(82)-(51)-7407707 Fax: +(82)-(51)-7407708 Email: jeman245@naver.com
Modern Bakery Trade fair for showcasing latest in bakery technology; June 13-15, 2012; at Expocentre Fairgrounds, Moscow, Russia For details contact: Johannes Haering Ost-west-partner GmbH Postfach 2127, D- 92611, Weiden, Germany Tel: +49-961-3897770 Fax:+(49)-(961)-32035 Email: info@modernbakery-moscow.com
World Dairy Expo & Summit Premier event focussing on latest dairy technologies across the world; June 16-18, 2012; at Zhengzhou, China For details contact: Yu Wenhui China Great Wall International Exhibition 30 Haidian Nanlu Beijing, China Tel:+(86)-(10)-6874 8934 Fax:+(86)-(10)-6874 8993 Email: yuwenhui@chgie.com
For details contact: Hayet Zinedine Advanced Business Events 35/37 Rue Des Abondances Boulogne, France Tel: +(33)-(1)-41864168 Fax: +(33)-(1)-46045761 Email: hzinedine@advbe.com
China Fisheries & Seafood Expo Malaysia International Food & Beverage Trade Fair Tradeshow for food and beverage industry professionals to explore business opportunities; July 12-14, 2012; at Putra World Trade Centre, Kuala Lumpur, Malaysia For details contact: Expomal International Sdn Bhd 7-2 Subang Business Centre Jalan USJ 9/5Q, 47620 Subang Jaya Selangor Darul Ehsan Malaysia Tel: +603 – 8024 6500 Fax: +603 – 8024 8740 Email: mifb@expomal.com
Business convention and tradeshow related to the food processing equipment industry; June 19-20, 2012; at Nantes Parc des Expositions de La Beaujoire, Nantes, France
Event showcasing the latest in marine technology and trends of seafood business; November 06-08, 2012; at Dalian World Expo Center, Dalian, China For details contact: Sea Fare Expositions, Inc 4250, 8th Avenue NW, Suite, Seattle, USA Tel: +(1)-(206)-7895741 Fax: +(1)-(206)-7890504 Email: seafoodchina@seafare.com
Health Ingredients Europe One of the major tradeshows in Europe focussing on health ingredients for the growing functional foods industry; November 13-15, 2012; at Messe Frankfurt, Germany
Propak China An exhibition on food packaging and processing machinery, materials & associated technology; July 18-20, 2012; at Shanghai New International Expo Centre, China For details contact: Tara Cai Allworld Exhibitions 12th Floor, Westminster Tower 3 Albert London, The UK Tel:+(44)-(20)-78402100 Fax:+(44)-(20)-78402111 Email: tara@chinaallworld.com
Food Week ProFood France
For details contact: Coex Center (Convention & Exhibition) 135-731, Samsung-dong, Gangnam-gu Seoul, Seoul-T’Ukpyolsi, Korea Tel: +(82)-(2)-60008160/60008126 Fax: +(82)-(2)-60008177 Email: koreafoodexpo@coex.co.kr
The 16 th edition of one of the leading exhibitions for food & beverage processing and allied technologies, November 06-09, 2012; at COEX Korea Exhibition Center, Seoul, Korea
For details contact: CMP Information Industrieweg 54, PO Box 200, 3600 AE Maarsen, The Netherlands Tel:+(31)-(346)-559444 Fax:+(31)-(346)-573811 Email: jonathan.vis@ubm.com
Dubai Drink Technology Expo Specialised event featuring the latest in technologies & trends for the beverage industry; December 04-06, 2012; at Dubai International Convention & Exhibition Centre, Dubai, the UAE For details contact: INDEX Conferences & Exhibitions Organisation Dubai Health Care City, Block B Office 203, 2nd Floor, Dubai, the UAE Tel: +971-4-3624717 / 149 Fax:+(971)-(4)-3624718 Email: drinkexpo@index.ae
The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing
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EVENT PREVIEW Food & Bev Tech 2012
Brewing confidence with novel technologies Food & Bev Tech 2012 is likely to facilitate effective business networking by bringing technology, process and retail sectors on a single platform. Support from various organisations coupled with conferences and roundtable sessions on contemporary issues will make the event effective in terms of business generation, knowledge exchange and fruitful collaborations.
from India and around the world catering to the taste of Indian consumers. The events are supported by the Ministry of Food Processing, Government of India, Government of Maharashtra as a host state, Government of Gujarat as a partner state, along with a galaxy of industryspecific associations.
Important leverage points CII has been playing a pioneering role in developing the Indian food processing industry. Food & Bev Tech 2012 will showcase the latest production machinery, raw materials, packaging equipment, auxiliary equipment & accessories required by the food & beverage manufacturing industry. Food & Bev 2012 will also provide an excellent platform for related companies to market and promote their products & services in an increasingly competitive market. Apart from this, food and beverage industry professionals can also interact with the buyers and delegates on innovations that could benefit all. “CII’s initiatives will ensure gathering of key players from the food industry on a single platform and will also provide an opportunity to meet and interact with their existing and prospective clients,” says Piruz Khambatta, Chairman, Food & Bev Tech 2012.
Added attraction: Dutch pavilion Prasenjit Chakraborty
F
ood & Bev Tech 2012, slated to be held at Bombay Exhibition Centre, Mumbai, from April 25-27, 2012, aims at positioning India as a major global player in the processed food sector and also depicting India as the food factory of the world. The event organised by Confederation of Indian Industry (CII) provides ample business opportunities as the Indian food industry – both primary and processing – are poised for a rapid growth. India has the potential to become a reliable outsourcing partner in the food sector, given its strengths in primary food sector. The Indian food sector is 72
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estimated to be worth over $ 200 billion, and is expected to grow to $ 310 billion by FY 2015. It also contributes to a major part of the retail basket. The $ 6.1 billion food retail sector is also growing at a hefty 9 per cent. FDI in India, in this segment, has exceeded $ 3 billion. A breed of foreign taste masters currently operates in India. Indian food brands are now increasingly finding prime shelfspace in the retail chains across the US and Europe. In its endeavour to bring the entire food fraternity under one roof, the CII will be organising Food & Bev 2012 concurrently with Food & Bev Tech 2012. The Food & Bev 2012 will provide an opportunity to explore and sample the largest selection of foods and beverages
Holland pavilion is going to be one of the key highlights of Food & Bev Tech 2012. Food Tech Holland is a consortium of highly innovative Dutch companies operating in various areas in the food supply chain. The technologies provided by the cluster include seeds, storage solutions for potatoes and onions, potato processing equipment, potato grading systems and electronic grading systems, and high-tech bakery processing lines (including applications for Indian products such as chapattis, paranthas, samosas and other snacks). Other areas of interest include meat processing, shrimp processors, automated animal feed systems, special purpose doors, air-conditioning and refrigeration, training & education. According to
Food & Bev Tech 2012
Khambatta, food processing industry of India will immensely benefit from the Holland pavilion. “Holland has made significant progress in areas like dairy and fruit-based beverages technology. Interestingly, both the segments in India have been witnessing sound growth. With the increase in disposable income, people want to have better products in such categories. Thus, technology from Holland will definitely play a major role in enhancing the product quality,” points out Khambatta. The companies in the consortium are categorised into sub-clusters, which include vegetables & fruit sub-cluster (East-West International, Rijk Zwaan, Tolsma, Kiremko, Miedema), bakery sub-cluster (Capway, Rademaker, Market Food Group), meat subcluster (Hypor, MPS, Heiploeg Group, Fancom Cooling, Services), and education sub-cluster (Metaflex, IBK Groep, RBK, Lentiz Onderwijsgroep, Partner Logistics).
Participation gallery There will be no dearth of participation from reputed companies from India and abroad in the exhibition. Major companies include HRS Process Systems, Heat & Control, Domino Printech, Kris Flexipack, Dover India, Endress + Hauser, Repute Engineers, KHS Machinery, Prick India, Siemens, Inoxpa, Grundfos Pumps, Srujann Fenco, Interlabs, Electronic Devices, Ingersoll Rand, Zeutech Engineers, Markem, Bizerba, Parle Agro, Gomma Engineering, Bry Air Asia, Schneider Electric, Schuler and Testo India along with Food Tech Holland pavilion.
Food & Bev Summit The Food & Bev Summit to be held concurrently with the exhibition will be conducted by eminent speakers from the industry who will give insights on latest technologies and trends related to the food sector. The summit has been successfully organised
and well-attended since its inception in 2006. The exhibition will also see special roundtable conference. “Special roundtable conference is yet another attraction of the event. In the roundtable, Secretary, Ministry of Food Processing, Government of India, will interact with CEOs of food and retail industries on the issue of Goods and Services Tax (GST), Package Commodity Act, etc,” reveals Khambatta. Looking at the constantly evolving scenario, it is imperative to have better and increased co-ordination between retailers and SMEs in the food processing industry. “Keeping this in mind, prominent retailers like Reliance Retail, Big Bazaar etc will be given space to interact with SMEs. Today, private label brands also play an important role in the food processing industry. The interaction between retailers and SMEs in the food processing industry will provide momentum to the private labels as well as SMEs business,” asserts Khambatta. Email: prasenjit.chakraborty@infomedia18.in
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BOOK REVIEW
Potential health benefits of citrus Edited by: Bhimanagouda S Patil, Nancy D Turner, Edward G Miller and Jennifer S Brodbelt Price: ` 9,000
The food processing industry is seeing many new launches of products. Especially in the beverage category, there has been a lot of activity. This book provides vital information about the most prominent ingredient of beverages: citrus. It focusses on the recent research dealing with the bioactive agents in citrus and covers a wide range of topics including isolation, purification, biological activities in animal and cell models, nutritional significance, and clinical trials. The chapters mainly focus on citrus flavonoids, limonoids and polysaccharides, with emphasis on the ability of these naturally occurring chemicals to inhibit the development of cancer, heart disease and obesity. The special feature of this edition is that it includes several chapters on mechanism of action including antioxidant activity and effects on phase I and phase II enzymes. Several chapters concentrate on the subject and the role of furocoumarins in inhibiting the activity of drug metabolising enzymes. This book will be of great help to food scientists, product development managers, and students of food technology.
Phenolic compounds in foods and natural health products An extremely useful technical guide about phenolic compounds used in food, this book will be of great assistance towards product development and food research. Phenolic and polyphenolic compounds in foods represent the most widely distributed secondary metabolites. They exert their beneficial effects as free radical scavengers and chelators of pro-oxidant metals, and thus prevent low-density lipoprotein oxidation and DNA strand scission or enhancing immune function. Phenolic compounds have been shown to control certain types of cancer, cardiovascular disease and the process of aging. This book elaborates deeply on the chemistry and analysis of phenolic compounds in various foods such as wheat brans, canola hulls, blueberry leaf, sesame, edible oil seeds and honeybush tea. It is interesting to note that these ingredients are finding way in most new launches. Extensive coverage is also given to green and black tea. This book will help food scientists, technologists as well as students.
Edited by: Fereidoon Shahidi and Chi-Tang Ho Price: ` 12,000
Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com
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PRODUCTS This section provides information about the national and international products available in the market
Incinerator The fully-automatic incinerator is used for incinerating solid, sludge, liquid, gas and chemical waste. It comes with SOT burners, which cover less space, and the complete incineration process is smokeless due to the multi-chamber design. Waste material is incinerated by a main SOT burner in the primary chamber under controlled combustion conditions. The gases generated along with volatile materials are completely burnt in the secondary chamber through SOT after fire burner. Steam-O-Tech Engineers (I) Pvt Ltd Dist Thane - Maharashtra Tel: 0250-2455288 Email: steamotech@gmail.com Website: www.steamotech.com
mm x 200 mm, 80 mm x 40 mm. This machine prints batch number, manufacturing and expiry date, retail price, etc, on the labels, cartons, laminated cartons, polypack bags, pouches, tin bottoms, cotton bags, etc. Akshay Engineering Ahmedabad - Gujarat Tel: 079-25855756, Mob: 09913544788 Email: info@akshayengineering.com
DC tachogenerator
Batch printing machine
The DC tachogenerator is available in different sizes and specifications. This import substitute system is equivalent to BD 2510 make GEC, UK; single and double shaft mounted tacho REO 444, make Radio Energie, France; GMP/TDP series make Hubner, West Germany; K10 a 2 make MEZ , Chekoslavia, HU 1052 make Siemens, Germany and indigenous Model E-4001 make Excella, India. It is used in automation for obtaining accurate feedback information.
The hand-operated semi-automatic batch printing machine is electrically operated. The rubber stereo in the machine is used for quick and easy adjustment, easy controls, accurate registering, uniform impression and high speed printing. Printing speed of the machine is 120, 180, 250 carton/min for a carton size of about 300
Excella Electronics Mumbai - Maharashtra Tel: 022-21029911, Mob: 09324950559 Email: sales@excellaelectronics.com Website: www.excellaelectronics.com
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PRODUCTS
Apron Denim jeans apron is used for safeguarding against heat, flame, abrasive and welding sparks. It is also available in other materials like vinyl, leather, cloth, etc. The apron can be custom-made. It finds applications in metal cutting, grinding, welding, woodworking, garages, hospitals, laboratory, textile spinning mill, glass etching, power plant, agriculture, hotels, mutton & chicken outlets, food processing industry, etc. Safe-T Engineers Coimbatore - Tamil Nadu Tel: 0422-6548728, Mob: 09894232828 Email: ynajmi@hotmail.com
Digital temperature scanner This Digiscan (model 3116-M) is a microprocessor-based digital temperature scanner. It is used to scan, monitor and control up to maximum of 16-inputs. It is provided with bright 7segment LED displays to give distant visibility of temperature reading and channel number. The temperature is monitored with grouped relay outputs associated with individual LED indication. The setting can be adjusted over full span for each channel. It is provided with memory lock switch at the rear to avoid unauthorised tampering with the set-points. The alarm/trip indicators are provided with LED lamps for each channel separately. Digicont Kota - Rajasthan Tel: 0744-2427519 Email: digicont@kappa.net.in Website: www.digicont.co.in
Tank cleaning system The model SE-25 is a state-of-the-art fully automatic, cleaning fluid powered selflubricating turbo tank cleaning system. It comes with an internal hydraulic motor, which indexes the cleaning head in vertical as well as horizontal axis automatically. In the first cycle, a coarse pattern is sprayed on the tank surface. The density of the spray increases gradually till a spray is achieved in the final cycle. The material used to construct are stainless steel 316L with PTFE and PVDF. It finds applications in food, 76
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beverage, pharmaceutical and other industries where automatic and stringent tank cleaning duties are required. Siddharth Enterprises Mumbai - Maharashtra Tel: 022-24223288 Email: sidharthent@vsnl.net
Rotary gear pump The model FTS high-precision fuel pressuring internal rotary gear pump comes with investment casting body and matches the most demanding application in boiler, burner, hydraulics, fuel pressing and injection. This pump is ideally suitable for handling liquids like LDO, FO, LSHS and HSD. It is provided with built-in pressure relief valve and external bypassing arrangement and is of flange mount type. It is available in capacities ranging from 150 lph to 2,500 lph with maximum operating pressure up to 35 kg/cm and temperature up to 200째C. It is used in food processing industry. Fluid Tech Systems Ahmedabad - Gujarat Tel: 079-22900100, Mob: 09825604142 Email: mail@rotofluidpumps.com Website: www.rotofluidpumps.com
Autoclave The fully-automatic autoclave comes with inside and outside chamber, carriers, flange, fly screw, cross-pin, heater, for temperature controller and pressure gauge. The cover stand and jointless hydraulic die pressed lid are made of stainless steel. The lid is fitted with pressure gauge, safety valve, safety fusible plug, manual exhaust valve, vacuum breaker cum purge valve and quick release coupling for online pressure calibration check. It automatically enables reproducibility of results including purging of stale air, sterilising, hold time of sterilising period, cycle end with automatic exhaust of pressure. Medica Instrument Manufacturing Co Mumbai - Maharashtra Tel: 022-66189999 Email: info@medicainstrument.com Website: www.medicainstrument.com
Product Inquiry Card
5
EASY STEPS TO GET PRODUCT INFO
Product Sourcing Just Got Simpler
1 See the index page in this issue. Every product carries a number. 2 Choose products of your choice from the list. 3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes. 4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.
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Business Insights •Technologies•Opportunities
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PRODUCTS
Dryer and parboiling plant A complete solution for producing parboiled rice is offered. Some of the advantages of this plant include: unique process ensuring uniform cooking, increased head rice yield, reduced energy consumption, reduced process time, lower operating cost, most flexible system of parboiling process to suit to various working conditions, and automatic control system for easy operation. Milltec Machinery Pvt Ltd Bengaluru - Karnataka Tel: 080-28016666, Mob: 09663331603 Email: marketing@milltecmachinery.com Website: www.milltecmachinery.com
Fruit miller An efficient range of fruit millers, which is apt for crushing and grinding fruits, like tomato, pineapples, chillies, etc, is available. The miller has in-built rotators, which operates the crushing process with great ease. These products require low maintenance and are offered in different capacities. The miller is used to crush fruits and vegetables. Capacity ranges from 300 kg/hr to 3000 kg/hr. Suan Scientif ic Instruments & Equipments Kolkata - West Bengal Tel: 033-25342047, Mob: 09903872341 Email: suanscientific_call@yahoo.co.in Website: www.suanscientific.com
Inspection conveyor A complete range of conveyors is offered, which are suitable for conveying or inspecting fruits and vegetables, like mangoes, guavas, tomatoes, etc. These conveyors are available in various working specifications. The conveyors are also customised as per requirements of clients. The range includes 3-way inspection conveyor, 3-way inspection conveyor with waste chute, etc. Some of the features are: capacity depending upon the sizes of unit operation to be carried, available in standard sizes of 3-15 m distance between centres of driving and driving pulley, etc. Shiva Engineers Pune - Maharashtra Tel: 020-27129610, Mob: 09822499586 Email: shivaengineers1@gmail.com Website: www.food-processing.net
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PRODUCTS
Differential pressure transducer The high efficient differential pressure transducer is available in the range of 0.5 to 10,000 psid with accuracy near to ±0.25 per cent FS and ±0.5 per cent FS. It is especially designed for gas and liquid media. The transducer provides stable response even in worst conditions and has good temperature stability. It is suitable for use in corrosive environment and finds application in refineries, breweries, and industries like petrochemical, fertiliser, chemical, food, steel, and cement among others. Smart Sensors & Transducers Ltd Mumbai - Maharashtra Tel: 022-24150799, Mob: 09820357570 Email: contacts@ssntonline.com Website: www.ssntonline.com
Packaging solutions Systems for rapid and tool-free charge of the forming moulds and sealing frame, automatic chains washing system and data/video transmission via internet/intranet are available on Veripack machines. The model range covers from small or to the bigger production volumes and a wide variety of applications in both food and non-food applications such as vacuum, modified atmosphere, blister and medical. A complete tray sealing line solution is offered. The tray sealing models of Focus, Vision & Panorama tray sealers perform top lidding or top sealing, complete MAP solutions and a wide range of applications, from ready meals, dairy, sliced meat, sausages, etc. Veripack Solutions India Pvt Ltd Mumbai - Maharashtra Tel: 022-66971133, Mob: 09967752336 Email: makdum.j@veripackindia.com
Milk collection system The automatic milk collection system measures accurately the parameters of milk and its quantity. The milk analyser analyses fat, SNF and water percentage in milk using ultrasonic technology. The ultrasonic stirrer’s function is to stir the milk sample and remove air bubbles from the sample to get a perfect reading. The data processing unit, an integrated unit with the inbuilt printer accepts data from the electronic weighing balance and milk analyser. The milk analyser comes equipped with battery, inverter with battery and solar power system, depending upon the 80
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requirements. The electronic weighing balance’s main function is to electronically weigh and digitally display the milk quantity in litres. IDMC Ltd Anand - Gujarat Tel: 02692-236375 Email: idmc@idmc.coop Website: www.idmc.coop
Weigh filler These single- and multi-head weigh fillers are economical machines that weigh the product accurately and then deliver them to the pans. Readymade pouch is used to collect the product. Separate sealing machine is used to seal the filled pouch. Technical specifications include: single/ double and multi number of heads, linear vibratory type feeding method, weighing range 50 gm to 2 kg, speed (fills/min) 8-14, depending on the weight and type of product, weighing accuracy 0.12 per cent depending on the weight and type of product, and power supply of 230/110 V AC, 50/60 Hz, single-phase 300 V A per head. Sensograph Packaging Technology Pvt Ltd Mumbai - Maharashtra Tel: 022-41420002, Mob: 09920232025 Email: mgt@sensograph.in Website: www.packagingmachinery4u.com
Dairy homogeniser The dairy homogeniser is fabricated using high-grade raw material and is known for high-performance, efficiency, ease-of-use and durability. This homogeniser requires low maintenance. The high-pressure homogenisation is a process of increasing the consistency of a product by means of dispersion. Products displaced under the generation of high-pressure are forced through homogensing valve gap. Cavitation turbulence and sheer force break the product into particles of size less than 1 micron. The dairy homogeniser finds application in industries like dairy & ice-cream, food & beverage, pharmaceutical, cosmetics, and chemical. Goma Engineering Pvt Ltd Mumbai - Maharashtra Tel: 022-41614161,Mob: 09322654236 Email: goma@vsnl.com Website: www.gomaengg.com
PRODUCTS
Bunch wrapping machine The AMP-Rose 26DM bunch wrapping machine is capable or wrapping round, rectangular, oval or heart-shaped pieces of moulded or enrobed chocolates in aluminium foil. It is designed for ease-of-operation, low running costs and versatility. This machine is simple-to-operate and maintain. The machine controls are simple and easily accessible to the operator. Mechanisms are designed in such a way that these can be understood by non-technical personnel, saving time and money on maintenance. The bunch wrapping machine is extremely versatile and wraps solid or centre-filled products of various sizes and shapes. A M P Rose (P) Ltd Bengaluru - Karnataka Tel: 080-28473611 Email: sales@amprose.co.in Website: www.amprose.co.in
Valve stem packing The valve stem packing is made from 100 per cent virgin PTFE. Its unique fibril, structure and highly pliable material conform to worn stems and packing boxes, thus eliminating the needs for costly downtime and repair. The construction enables products to get squeezed in all directions and fill in the voids. It is used in a number of industries, such as chemical manufacturing, pharmaceutical plants, petrochemical production, steel manufacturing, power generation, marine, distilling, food equipment manufacturing, food & beverages processing, etc. MAS Sealing Systems (P) Ltd Mumbai - Maharashtra Tel: 022-28501805 Email: masseal@vsnl.com Website: www.masseal.com
Compressed refrigerated air dryer The 2KD series compressed refrigerated air dryer is compact in design with low pressure drop and consistent dew point. It has features like low power saving, high quality finishing, non-cyclic system, more reliability, ease of installation, environmentfriendliness, reduced maintenance, etc. Gem Equipments Ltd Coimbatore - Tamil Nadu Tel: 0422-2363800, Mob: 09366631697 Email: sales@gemindia.com Website: www.gemindia.com
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PRODUCTS
Planetary mixer The planetary mixer is a modern heavyduty mixer designed specially for uniform mixing by planetary movement of beater (agitator). Detachable cylindrical bowl with flat/hemispherical bottom of suitable dimension and batter/dough hook/wire whip cage-type blade is constructed out of SS-316/304/MS material. The bowl is jacketed for heating or cooling. Mixer is designed to operate under vacuum to avoid air entrapment in the product during mixing. The planetary mixer is used in mixing of liquid-liquid, liquid-solid, solid-solid blending, like wet mass, ointments, creams, toothpastes, lotions, cosmetics, pesticides and insecticide formulations, adhesives, colours and pigments, food and confectioneries, ceramics, rubber compounds, resins, etc. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-28501794 Email: pecmarol@vsnl.com Website: www.pareshenggco.com
Impingement system The high-velocity air impingement system strips away the insulating layer of cool air next to the product surface. This turbulent flow process greatly accelerates heat transfer, reducing process time by at least 50 per cent compared to lower velocity convection systems. The impingement system often requires less floor space than conventional oven system. It excels at rapid and uniform baking, roasting, toasting, cooking, curing, drying and cooling. High efficiency coolers, ideal for freezer pre-cooling, are also available as an integral or independent system. For easy cleaning and maintenance, complete access is designed into the AeroDry impingement system. Buhler (India) Pvt Ltd Bengaluru - Karnataka Tel: 080-22890000 Email: mallikarjuna.s@buhlergroup.com Website: www.buhlergroup.com
Raw mango cutting machine The raw mango cutting machine is indigenously manufactured. It is a maintenance-free unit that has SS-304 grade to reach FPO Standards. Salient features include: less scraps, maximum square pieces, built-in conveyors at output end, compact in size & easy for working, 70 per cent saving of manpower, long life SS cutting blades, choice 82
Modern Food Processing | April 2012
in size of pieces, various models are available, etc. The machine is effective for cutting with hard battha of any season. Varada Engineers Pune - Maharashtra Tel: 020-26989087 Mob: 09823076601 Email: omvarada@gmail.com Website: www.foodequipmentvarada.com
Spices grinding plant The spices grinding plant is offered in various capacities as per customers’ requirements. This plant is used for high capacity and single spice product line exclusively like, dry red chillies, coriander, blended spices (masalas), turmeric, etc. The plant comprises pulveriser, conveyor, sieve, holding bin, blender, dust collector, etc, synchronised to give the desired output and quality. Depending on the process requirement the equipment selection and process layout is done by experienced designers. Different capacity machines are available and manufactured as per customers’ requirements, eg 250 kg/hr, 500 kg/hr, 1000 kg/hr, etc. Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-65974111 Mob: 09849271975 Email: ablemfrs@hotmail.com Website: www.processmachines.com
Food processors The high-pressure food processor is available as laboratory high pressure food processor and industrial high pressure food processor. The working pressure of laboratory food processor is in excess of 1,000 MPa. Besides, it ranges from the basic unit, up to sophisticated, fully computerised pressure and temperature controlled system. The food processor finds application in diverse areas, like food preservation, food texturisation and food safety. Some of the advantages include capability to retain natural flavour, to enhance texture & taste of food and use of minimum amount of fresh water. Batliboi Ltd Mumbai - Maharashtra Tel: 022-66378200 Email: deepak.dua@batliboi.com Website: www.batliboi.com
PRODUCTS
Photoelectric sensor The photoelectric sensor detects presence or absence of water in transparent and translucent glass and plastic containers. This sensor provides reliable quality control for bottling and filling of water-based liquids. It has many applications in food, beverage, packaging, pharmaceutical and cosmetic industries. The sensor also verifies liquid being emitted from nozzles to assure proper operation of spraying systems for washing, cooling, package glueing and other applications. It also detects the presence or absence of a water coating on the outside of containers. Banner Engineering India Pvt Ltd Pune - Maharashtra Tel: 020-66405624, Mob:09322339208 Email: salesindia@bannerengineering.com Website: www.bannerengineering.com
Wafer biscuit oven The SW series fully-automatic wafer biscuit oven is compact in terms of space requirement with horizontal banking plates of 350 mm x 500 mm size. This oven is used for making flat wafers in large scale. It is available with 48 and 60 baking plates mounted lengthwise. The SW series machines are also available for production of hollow wafers, logos and deep patterns. These are made of robust steel frame with a chain path and continuous line chain that carries the tong carriages and baking plates. The conveyor of the oven with baking plates moves on running wheels. Gemni International Secunderabad - Andhra Pradesh Tel: 040-27896990, Mob: 09849746350 Email: info@gemni.com Website: www.gemni.com
Syrup pump The trolley-mounted gear pump comes in SS-316 material of construction and is used for handling different liquids in pharmaceutical industry, food processing industry and bulk drug manufacturing units. The pump is directly coupled with suitable rating/speed electrical motor through flexible coupling and is mounted on SS-304 sheet covered moveable trolley with four castor wheels. The trolley can be moved effortlessly to different places in the shop floor. The pump is self-
priming type and handles liquid up to 10,000 CST and gives maximum pressure of 10 kg/cm². It is available in different capacities of 5 LPM to 350 LPM with 0.5 HP electrical motor. Ani Engineers Dist Surendranagar - Gujarat Tel: 02752-241479 Mob: 09426203018 Email: mail@anivaryapumps.com Website: www.anivaryapumps.com
Block ice plant The standard block icemaking plant is available in 9 sizes with a capacity range of 3 to 65 tonne of ice per 24 hours. Depending upon the size and customers’ specifications, the plant is designed for either 100 lb (45 kg) or 300 lb (135 kg) capacity cans. Manual or electric hoist for removing cans from the freezing tank is furnished depending upon the can dump system employed. Can fillers are suitable for large ice plants using can grid system. Grid system (optional) is provided for unloading up to 20 cans at a time. A sprinkler type can dump is provided for plants arranged to harvest 1 or 2 cans at a time. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-22041185 Email: info@irl.co.in Website: www.irl.co.in
Chapatti plate An extensive range of chapatti plate which is ideal to prepare baked as well as puffed hot chapatti is offered. It is known for its various distinctive features, such as longer service life, corrosion resistance and optimum quality. The chapatti plate is available with the 18 swg thick SS sheet with recessed design. This has a plate of 12 mm thick of polished mild steel/stainless steel plate for gridle plate and 16 mm thick plate for dosa plate welded to 16 swg thick SS trims, and 18 swg thick SS sheet with recessed design. Jas Enterprises Ahmedabad - Gujarat Tel: 079-2743454, Mob: 09427417384 Email: info@jasenterprise.com Website: www.jasenterprise.com
April 2012 | Modern Food Processing
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PRODUCTS
Drum sieve machine
Wiped film evaporator
As a pre-cleaner machine, the drum sieve machine is versatile, and used in the intake. This machine serves to separate coarse impurities, such as straw particles, string, paper, pieces of wood, maize, leaves and cobs, etc, in order to relieve downstream machine and conveyors, and to protect them against operating faults and damage. Moreover, it is suitable for performing certain cleaning operation.
The wiped film evaporator is ideally suited to meet objectives such as vacuum distillation of heat-sensitive materials and viscous materials, evaporation of organic compounds, decolourising and de-odourising of materials of medium and high molecule weights, concentrating solids in solution and purification of drugs. It is designed to meet applications, specially catering to the needs of chemicals, drugs and pharmaceuticals, food processing (including oil extraction), plastics, etc. Its application also includes vacuum distilling of wazes, oils, fatty acids and vitamins at pressures in the region of 0.05 to 0.2 torr.
Sifter International Faridabad - Haryana Tel: 0129-4060039, Mob: 09910097560 Email: sifter@ndb.vsnl.net.in Website: www.sifterinternational.com
Network gas chromatograph The Agilent 7890A is a state-of-the-art gas chromatograph that provides superior performance for all applications. Key to its performance is the use of advanced electronic pneumatic control (EPC) modules and high performance GC oven temperature control. Each EPC unit is optimised for its intended use with a specific inlet and detector option. State-of-the-art detector electronics and the fullrange digital data path enable peaks to be quantified over the entire concentration range of the detector in a single run. Agilent Technologies India Pvt Ltd New Delhi Tel: 011- 46237106 Email: agilent@agilent.com Website: www.agilent.co.in
Dispensing machine This dispensing machine is mostly used for dispensing, counting of empty pouch, filled flat pouch, paper, paper bags, carton poly bags, etc. The speed of the machine ranges from 0 to 400 per/min. Range of the product is minimum of 50 mm x 70 mm and maximum 210 mm x 350 mm. Thickness of the dispensing unit is 70 GSM paper to 10 mm thickness size (which should be flat). Counter and printer are available (as extra provision) if required. Jacsons Engineers Ahmedabad - Gujarat Tel: 079-25841814 Email: info@jacsonsengrs.com Website: www. jacsonsengrs.com 84
Modern Food Processing | April 2012
Alpha Process Engineers Chennai - Tamil Nadu Tel: 044-28111351 Email: apeepa@vsnl.com Website: www.alphaprocessengineers.com
Stretch wrapping machine The Poly Seal stretch wrapping machine is used for stretch wrapping using stretch-cling film. The stretchy film is stretched around the product/carton to cover the product. It is designed to enable cylindrical products to be wrapped with LD/ LDPE stretch film. Features include robust construction, controllable cycle times, safety features incorporated, indigenous design, user-friendliness, low-power consumption, variable speed, easy manipulation of load to provide bi-directional wrapping. The stretch wrapping machine is used to wrap computer components, cosmetic items, consumer goods, domestic pumps, electrical and electronic goods, engineering items, food products, garments, handicraft, pharmaceutical carbon, boxes, etc. Monarch Appliances Rajkot - Gujarat Tel: 0281-2461826 Mob: 09825215733 Email: info@mon archappliances.com Website: www.monarchappliances.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of
Modern Food Processing
LIST OF PRODUCTS ToProduct know more about the Pg. products featured magazine, fax us onPg. 022-3003 4499 and post to us the Pg. No. No. Sl. No. in this Product No. Sl. No. or tear Product ‘Product Inquiry Card’ by following the 5 easy steps given there. Alternatively, you may also write to us at michael@infomedia18.in or call us on 022-3003 4684, and we will send your inquiries to the advertisers/companies directly to help you source better.
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Acoustic enclosure ............................... 8 Agitator .................................................. 19 Air cooler................................................ 11 Ammonia liquid chiller ............................ 4 Analytical instrumentation ..................... 33 Animal feed technology ........................BC Apron ..................................................... 76 Autoclave ................................................ 76 Automation device ................................. 43 Batch disperser .................................. 19 Batch printing machine .......................... 75 Belt conveyor .......................................... 43 Block ice plant ........................................ 83 Brewing .................................................BC Bulk milk cooler ....................................... 4 Bunch wrapping machine....................... 81 Butterfly valve........................................... 4 Calorimeter ....................................... 19 Caster wheel .........................................FIC Chapatti plate ......................................... 83 Chlorine gas cylinder/tonner .................. 75 Chocolate/cocoa ....................................BC Cleaning section equipment ..................BC Cold form section................................... 13 Colour masterbatch ................................ 41 Colour sorting machine.........................BC Columns and chemistries ....................... 33 Compressed refrigerated air dryer .......... 81 Compressor............................................. 11 Conveyor belt ......................................... 45 Conveying system ................................... 79 Cutter and slicer ..................................... 79 Dairy homogeniser ............................. 80 Dairy machinery ....................................... 4 DC tachogenerator ................................. 75 Dehydration equipment ......................... 79 Differential pressure transducer ............. 80 Digital temperature scanner ................... 76 Dispensing machine ............................... 84 Disperser................................................. 19 Drawer magnet ....................................... 81 Drive .....................................................FIC Drum sieve machine............................... 84 Dry vane pump......................................... 8 Dryer and parboiling plant ..................... 79 Dust control door ................................... 81 Electromagnetic feeder....................... 81 Emergency safety kit .............................. 75 Empower ................................................ 33 Evaporating unit for coldroom............... 11 Exhibition - Engineering Expo ............. 50 Exhibition - International Foodtech-2012 .... 28 Extruded products .................................BC Filling sealing machine ...................... 73 Flexible conveyor system ........................ 43 Flexible transparent PVC strip door ...... 81 Flour milling machine ...........................BC
58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114
Food catering hospitality services........ BIC Food processing line............................... 79 Food processing system ............................ 3 Food processors ...................................... 82 Forced convection unit air-cooler .......... 11 Free-flow conveyor ................................. 43 Fruit miller ............................................. 79 Fruits and vegetable processing .............. 79 Gas chloronical gravity and vacuum feed ....75 Grain handling system ..........................BC Grill magnet ........................................... 81 Grinding and dispersion........................BC Gyratory screen ...................................... 81 Heat resistant door ............................ 81 Heating bath .......................................... 19 Heavy industrial steel structure .............. 13 High-capacity bag palletiser ................... 39 High-pressure homogeniser ................... 19 High-speed servo-driven machine ......... 67 Hopper magnet ...................................... 81 Hot plate ................................................ 19 HPLC .................................................... 33 Impingement system .......................... 82 Incinerator .............................................. 75 Industrial chilling equipment ................. 55 Industrial door ........................................ 81 Industrial fitting ...................................FIC Industrial-type unit air-cooler ................ 11 Informatics ............................................. 33 Inline disperser ....................................... 19 Inspection conveyor ................................ 79 Kneading machine ............................. 19 Laboratory reactor.............................. 19 Laboratory software ................................ 19 Large diameter welded pipe ................... 79 Magnetic equipment .......................... 81 Magnetic plate ........................................ 81 Magnetic stirrer ...................................... 19 Magnetic trap ......................................... 81 Milk collection system ........................... 80 Mill ......................................................... 19 Mixing machine ..................................... 79 Motor vibrator ......................................FIC Multi-axis motion controller .................. 67 Multi-level steel car park ....................... 13 Natural herbal sweetener ...................... 6 Network gas chromatograph .................. 84 Oil milling machine ..........................BC Overhead stirrer...................................... 19 Packaging solutions ........................... 80 Palletising robot ..................................... 39 Pasta-making machine ..........................BC Peeling .................................................... 79 Photoelectric sensor ................................ 83 Pick-and-place system ............................ 43 Pilot plant ............................................... 19 Planetary mixer ....................................... 82
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Plastic pellet ..........................................BC Plate heat exchanger................................. 4 Plug valve ................................................. 4 Pneumatic valve ........................................ 4 Pre-engineered metal building ............... 13 Process tank .............................................. 4 Pump .................................................. 8, 35 PVC strip door ....................................... 81 Rail tanker ........................................... 4 Rare earth tube ....................................... 81 Raw mango cutting machine ................. 82 Refrigerant pump ..................................... 4 Refrigeration ............................................. 4 Rice milling equipment .........................BC Robo palletisation system ....................... 43 Roller conveyor ....................................... 43 Roofing and cladding sheet.................... 13 Roots blower ............................................ 8 Rotary evaporator ................................... 19 Rotary gear pump ................................... 76 Safety door ........................................ 81 Screw compressor ..................................... 4 Seamless pipe.......................................... 79 Shaker ..................................................... 19 Shrink film packaging machine ............. 39 Silent operation ...................................... 67 Slat conveyor .......................................... 43 Solid-liquid mixer................................... 19 Special-purpose process machinery ........ 43 Spices grinding plant .............................. 82 Stainless steel pipe .................................. 79 Stretch film packaging machine ............. 39 Stretch wrapping machine................ 39, 84 Structural floor decking sheet ................ 13 Sugar herb ................................................ 6 Syrup pump ............................................ 83 Tank cleaning system ......................... 76 Tanks and silos ......................................... 4 Thermal processes .................................BC Thermoform fill-seal machine ............... 15 Thermostats and vacuum dryer and mixer..... 19 TPU masterbatch ................................... 41 Tray sealer .............................................. 63 Trolley wheel ........................................FIC Tube ....................................................... 79 Universal type unit air cooler .............. 11 UPLC system ......................................... 33 U-tube .................................................... 79 Vacuum booster pump ......................... 8 Vacuum system......................................... 8 Valve stem packing................................. 81 Vibration motor...................................... 81 Vibrator ................................................FIC Wafer biscuit oven ............................. 83 Weigh filler ............................................ 80 Welded pipe ........................................... 79 Wiped film evaporator ........................... 84
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover April 2012 | Modern Food Processing
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LIST OF ADVERTISERS
Advertiser’s Name & Contact Details
Alok Masterbatches Ltd
Pg No
41
Advertiser’s Name & Contact Details
FX Multitech Pvt Ltd
Pg No
11
Advertiser’s Name & Contact Details
Mech-Air Industries
T: +91-11-41612244
T: +91-79-27910993
T: +91-265-2280017
E: sales@alokindustries.com
E: fxmultitech@gmail.com
E: info@freshnpure.net
W: www.alokmasterbatches.com
W: www.fxmultitech.com
W: www.freshnpure.net
Aqua Services
75
Giantwell Machinery Co., Ltd.
T: +91-265-2331748
T: +886-4-852-0178
E: aquaas@sify.com
E: paul@giantwell.com.tw
W: www.aquaservicesindia.com
W: www.giantwell.com.tw
Avasarala Technologies Limited
43
HRS Process Systems Ltd
T: +91-80-26083300
T: +91-20-66047894
E: marketing@avasarala.com
E: info@hrsasia.co.in
W: www.avasarala.com
W: www.hrsasia.co.in
Beumer Group Gmbh & Co. Kg
39
IC Ice Make Refrigeration Pvt Ltd
79
Plast World
W: www.stripdoor.co.in Rac Equipment India (P) Ltd 3
E: racglobal@gmail.com Suraj Limited 55
E: suraj@surajgroup.com
E: icemake1@gmail.com
Thai Trade Centre
W: www.beumer.com
W: www.icemakeindia.com
T: +91-22-22830242
T: +91-2692-225399
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W: www.bonfiglioli.com
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Buhler (India) Pvt Ltd
BC
IKA India Private Limited
4
W: www.ditp.go.th Ultraplast Chainbelts Pvt. Ltd E: info@ultraplast.in
19
W: www.ultraplastindia.com
E: mallikarjuna.s@buhlergroup.com
E: process@ika.in
T: +91-44-42321801
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W: www.ika.in
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Jaykrishna Magnetics Pvt Ltd
United Steel & Structurals Pvt. Ltd
81
T: +91-79-22970452
V S International
E: sales.psgindia@pumpsg.com
E: info@jkmagnetics.com
T: +91-129-2254165
W: www.mouvex.com
W: www.jkmagnetics.com
E: info@vspackit.com
50, 57
Jet Pack Machines Pvt. Ltd.
T: +91-09819552270
T: +91-22-33071100
E: engexpo@infomedia18.in
E: info@jetpackmachines.com
W: www.engg-expo.com
W: www.jetpackmachines.com
Everest Blower Systems
8
Koelnmesse Ya Tradefair Pvt Ltd
73
Veripack Solutions India Pvt Ltd E: makdum.j@veripackindia.com W: www.veripackindia.com 28
Waters (India) Private Limited T: +91-80-28371900
E: info@everestblowers.com
E: m.pathan@koelnmesse-india.com
E: waters_india@waters.com
W: www.everestblowers.com
W: www.foodtecindia.com
W: www.waters.com
Modern Food Processing | April 2012
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T: +91-40-65707722
86
67
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T: +91-11-45457777
Our consistent advertisers
13
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Engineering Expo
45
T: +91-129-4113187
T: +91-80-26253900
35
BIC
E: thaitrademumbai@gmail.com
T: +91-80-22890000
Dover India (P) Limited
79
T: +91-79-27540720
E: vt@beumer.com
T: +91-44-67103800
63
T: +91-09311198333
W: www.surajgroup.com
IDMC Limited
81
E: plastworld1@rediffmail.com
T: +91-2764-291022
FIC
6
T: +91-9376128372
T: +49-2521-240
Bonfiglioli Transmissions (Pvt) Ltd
Pg No
33
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month
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