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Modern Food Processing
January 2012
EDITORIAL
Time to ‘Leap’
A
t the outset, here is wishing all our stakeholders a Great New ‘Leap’ Year ahead! Perhaps, the time is ripe when the country will be counted as the fastest-growing economy on earth along with unparallelled opportunities to transform the lives of millions vis-à-vis the much-needed inclusive growth.
In retrospect, the year 2011 was quite eventful for the Indian food processing sector and the country, in general. Amid sweeping mega global trends – from the Jasmine Revolution to the unprecedented stress on the Euro Zone and their rising ricochets across the globe – India stood tall as one of the few key growth markets, albeit with tapered rate of economic ascent. Towards the fag end of the year, the country witnessed introduction of two much-awaited policy initiatives that would significantly impact the path ahead for the food & beverage sector. However, Foreign Direct Investment (FDI) in retail and the ambitious Food Security Bill are still hanging fire, thanks to multiple socio-economic-political resistances and an unprecedented policy paralysis that gripped almost the entire last year. While the country currently wastes a colossal 30 per cent of its fruit & vegetable produce and has only about 20 million tonne of cold storage capacity, it is high time to get things sorted and raise the bar. What is wrong in allowing majority FDI stakeholding in retail, if that takes our food storage and processing infrastructure to the next level? Has the time come to revisit the rationale of having the Agriculture Produce Marketing Committee (APMC) Act in today’s marketdriven economy as well as to have a fair playing field for producers & consumers? Given this scenario, it will be interesting to see if the sector can adopt the approach to leapfrog rather than merely catch up in the race ahead to offer greater productivity, energy efficiency and flexibility by virtue of next-gen products and processes. That said, it is imperative to put into action adequate safeguards and regulatory practices to ensure that the intended reforms stay on the right track.
Editorial Advisory Board
This edition of ‘Modern Food Processing’ reflects all the above and more, with a focussed mix of the past, present and future. All these should lead to smarter technology, precise pricing, superior customer service and proficient performance for the food & beverage sector. Of course, we will review the trends regularly and present the analysis for you in the times ahead.
Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd
Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai
Manas R Bastia manas@infomedia18.in
January 2012 | Modern Food Processing
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48
52
Insight & Outlook - Nutraceuticals
30 Cover visual: Mahendra Varpe
Nutraceutical beverages ...................................................... 48 Nutraceutical marketing .................................................... 50
Special Focus - Fish Processing
Nutraceutical regulation ..................................................... 52
Fish processing industry ..................................................... 30
Product reformulation......................................................... 53
Rupee depreciation ............................................................. 32
Interface - Ajay Khanna ..................................................... 54
Omega oils .......................................................................... 36
Modern retailing ................................................................. 55
Marine products.................................................................. 40
Laser diffraction .................................................................. 56
Roundtable .......................................................................... 41
Automation Trends Image-based ID readers: Scanning new opportunities...... 58
In Conversation With
Energy Management
Amol Sheth, Chairman & Managing Director, Anil Ltd ....................................................... 26
Effectual cold chain: Quintessential to keep rising fuel cost in check ..................................................... 60
Policies & Regulations E. coli testing: Why make it mandatory? ........................... 66
Strategy
Facility Visit - Havmor Ice Cream Ltd A scoop of freshness and quality........................................ 42
Effective procurement policy: Bridging demand-supply gap in edible oil industry .................................................... 68
Tips & Tricks Regular Sections
Food hygiene: Safety first, training must .......................... 69
Editorial ........................................................................ 5
Event Report
Newsmakers of 2011 .................................................... 10
Q India Converting Show 2011: Enabling platform
News, Views & Analysis .............................................. 14 Technology & Innovation............................................ 22 Technology Transfer .................................................... 24 Projects ........................................................................ 71 Event List .................................................................... 72
to convert potential into reality .................................... 73 Q Sweet & SnackTec India 2011: One-stop-shop
technology show ........................................................... 74 Q India Packaging Show 2011 : A total package for end-user industries .................................................. 75 Details on page no. 28, 43, 72
Book Review ................................................................ 76 Products ...................................................................... 77 List of Products .......................................................... 87 List of Advertisers ...................................................... 88
HIGHLIGHTS OF NEXT EDITION Special Focus: Biotech in Food Insight & Outlook: RTE/RTC Foods
Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise January 2012 | Modern Food Processing
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January 2012 | Modern Food Processing
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NEWSMAKERS OF 2011
Agri-produce Simbhaoli Sugars forms JV with UK company
Kohinoor Foods and McCormick to form JV
( January) Simbhaoli Sugars Ltd (SSL) has formed a joint venture ( JV) with the UK-based trading firm ED & F Man Holdings (EDFM) to set up a sugar refinery in Gujarat at an investment of ` 228 crore. The greenfield sugar refinery will be set up in Kandla, Gujarat, with a capacity of 1,000 tonne per day. The JV company will sell the white sugar in the domestic market as well as outside India.
( June) Basmati rice distributor Kohinoor Foods Ltd (KFL) has formed a joint venture with the US-based food and seasonings maker McCormick and Company, to market and sell its Kohinoor basmati rice & food products in India. McCormick will hold 85 per cent stake in the joint venture and it will invest a total of $ 115 million. Kohinoor Foods makes and distributes rice as well as cooking pastes, spices, seasonings and frozen foods in India.
Beverages Peruvian cola maker enters India
SABMiller acquires Foster’s Group
(February) The Peruvian company Ajegroup, maker of Big Cola brand, has forayed into India. The Ajegroup plans to extend the reach of Big Cola in Maharashtra and Gujarat before moving to other states. The Peruvian company stepped outside its home turf last year by launching its operations in Thailand. It also has a bottling plant in Patalganga, Maharashtra. The unit, set up at an investment of ` 50 crore, can fill 600 bottles per minute.
(September) SABMiller Plc has acquired the Australia-based Foster’s Group. The acquisition of Foster’s is consistent with SABMiller’s strategic priorities and will provide SABMiller with exposure to Australia’s strong economic growth prospects; a leading position in the stable and profitable Australian beer industry. Besides, it will also provide opportunity to apply SABMiller’s capabilities and scale to improve Foster’s financial and operating performance.
PepsiCo reintroduces Duke’s range in Mumbai
Coca-Cola to invest $ 2 billion in India over five years
(October) Seven years after stopping its sales, PepsiCo India has relaunched the Duke’s range of beverages in Mumbai. Duke’s will now be available in four flavours – Raspberry, Masala Soda, Ginger and Ice Cream Soda - in 200 ml retro style returnable glass bottles for ` 10 and a 500 ml PET bottle for ` 25. These beverages will be manufactured at the Duke’s facility in Mumbai.
(November) The Coca-Cola Company announced that it would invest $ 2 billion along with its franchisee bottlers in India over five years. That, it said, would catapult the country to the sixth-largest position in the global market in terms of volumes. Currently, India is the ninth-largest market for the company in terms of volumes across the globe. Coca-Cola plans to invest $ 30 billion across the world in the next five years. India will account for 6.6 per cent of that.
Confectionery Cargill acquires German chocolate business
Kraft Foods plans to split into two companies
(June) Cargill has acquired a German chocolate business, as part of the company’s wider plans to expand further into Europe. Schwartauer Werke Kakao Verarbeitung Berlin (KVB) is a business-to-business supplier of chocolate and semi-finished cocoa products. The company said that KVB’s two Berlin plants will complement its existing German cocoa and chocolate facilities in Klein Schierstedt and Hamburg.
(August) Kraft Foods Inc said that it plans to split into two publicly traded companies, with one concentrating on snacks like Oreo cookies; Trident gum and Cadbury chocolates, while the other focussing on the North American grocery business will include Kraft cheese and Maxwell House coffee.
Dairy IDMC and Stork Foods enter strategic agreement
Fonterra to invest $ 40 million in China
(April) IDMC and Stork Foods and Dairy Systems BV, the Netherlands, have come together in a renewed partnership towards offering state-of-the-art solution for sterilisers and aseptic packaging systems. IDMC, together with Stork, will provide customised and economic aseptic processing solutions including after-sales services for the milk, juice, beverage and viscous food industries in India.
( July) Fonterra will invest $ 40 million in its third Chinese dairy farm as the company expects demand to treble in the region over the next ten years. Philip Turner, President, Fonterra China, said that there was particular demand for liquid and fresh milk products. The 40-hectare farm is expected to increase Fonterra’s overall milk production in China to around 90 million litres.
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Modern Food Processing | January 2012
NEWSMAKERS OF 2011
Food Ingredients DuPont to acquire Danisco for $ 6.3 billion
Orkla Brands buys Pune-based spice company
( January) DuPont has entered into a definitive agreement to acquire Danisco, a global enzyme and specialty food ingredients company, for $ 5.8 billion in cash and assumption of $ 500 million of Danisco net debt. Upon closing, this transaction will establish DuPont as a clear leader in industrial biotechnology with science-intensive innovations that address global challenges in food production and reduced fossil fuel consumption.
(May) Orkla Brands has entered into an agreement to purchase Rasoi Magic Foods, a manufacturer of spices and spice mixes, located in Pune. Under the agreement, Orkla Brands is acquiring 100 per cent of the shares through its Indian company MTR Foods. “This acquisition is part of our further investment in India, which we consider to be an attractive and growing market,” said Paul Jordahl, CEO, Orkla Brands International.
Solvay inks pact with Lactose India
Dutch firm opens new India office
(September) Solvay has signed an agreement with Lactose India to distribute its galactofructose (also known as lactulose) forms in India for the first time. Lactose India will promote this ingredient to its existing client base of food and supplement manufacturers. Clients of Lactose India include Abbott Healthcare, Glaxo SmithKline and major Indian dairies.
(December) Purac, a division of Dutch firm CSM and a food preservation supplier, has opened a new Liaison Office in Mumbai. At present, all sales activities of the company in India were conducted through the regional office in Singapore. With this development, while the execution of sales activities will continue to be managed from Singapore, the new office in India will act as a communication channel between Purac Singapore and its Indian customers.
Food Packaging Tetra Pak invests £ 100 million in India
RJ Corp expands collaboration with PepsiCo
(February) Tetra Pak recently invested £ 100 million in the construction of a new factory in India, which will serve the local market as well as South Asia and the Middle East. India is the biggest producer and consumer of milk worldwide and the proportion of packaged milk is expanding fast. By building a new packaging material facility in Chakan, near Pune, Tetra Pak intends to take full advantage of this trend.
(February) RJ Corp, PepsiCo’s biggest bottler in South Asia, has acquired the beverage maker’s entire franchisee bottling operations in Morocco for about $ 100 million. PepsiCo, which is a distant second to Coca-Cola in Africa, wants to scale up presence in Morocco where the soft drink market is estimated at $ 1 billion. The Morocco buy will give RJ Corp access to the entire North Africa market to expand its global footprint.
Graham Packaging to buy Italian firm
HNG to acquire Germany-based Agenda Glas AG
(April) Graham Packaging has acquired Italian company Techne for Euro 8.8 million as part of its strategy to expand outside the US. The firm said its subsidiary in Italy, Graham Packaging Company Italia S.r.l., had committed to acquire the assets of Techne – Technipack Engineering Italia S.r.l – which produces extrusion blow moulding machines. Bologna-based Techne, currently in administration, produces bottles for food, beverage, pharmaceutical and personal care industries.
(May) Hindusthan National Glass (HNG), one of the leading glass container manufacturers in India with 55 per cent marketshare in the domestic glass packaging segment, recently acquired Agenda Glas AG, Germany, entailing an investment of about ` 321 crore over the next one year. The acquisition will act as a stepping stone to the company’s global growth plans and will drive HNG’s vision of becoming one of the top 15 global glass packaging companies.
HSIL to acquire Garden Polymers
Rexam sells closures business for $ 360 million
( June) HSIL Ltd, one of India’s leading building product and container glass companies, has acquired 60 per cent stake in Garden Polymers Pvt Ltd. Total deal size agreed for 100 per cent stake is ` 89 crore. Garden Polymer Pvt Ltd manufactures PET bottles, caps and closures with two strategically located plants in Dharwad (Karnataka) and Selaqui (Uttarakhand). The plants are equipped with imported state-of-the-art machines and moulds.
(June) Rexam PLC, the global consumer packaging company, has agreed to sell its beverage and speciality closures business to Berry Plastics for $ 360 million in cash, subject to certain asset adjustments. The closures business is focussed on the North American market. Rexam plans to right-size its plastic packaging operations as a result of this transaction. This is expected to give rise to an exceptional charge of around £ 25 million of which £ 15 million will be cash costs.
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Modern Food Processing | January 2012
NEWSMAKERS OF 2011
Food Safety Mettler-Toledo acquires food inspection systems maker
Sealed Air to acquire Diversey for $ 4.3 billion
(April) The Switzerland-based Mettler-Toledo has acquired the Smiths Detection Product Inspection Division and will adopt the well-known Eagle brand of food X-ray inspection systems. Wellknown for its expert inspection products since 1998, the Eagle business will continue to operate as a separate entity using existing sales and service channels. With this acquisition, Mettler-Toledo is increasing its commitment to the food X-ray business.
( June) Sealed Air Corporation and Diversey Holdings Inc have entered into a definitive agreement under which Sealed Air will acquire Diversey, a leading solutions provider to the global cleaning and sanitisation market, in a transaction valued at $ 4.3 billion. Diversey provides cleaning, sanitisation & hygiene solutions to industrial and retail customers in the food & beverage, food service, healthcare and lodging sectors worldwide.
RTE Foods Britannia forays into breakfast mixes market
Nestle to set up facility in Himachal Pradesh
( January) Britannia Industries recently entered the ` 500crore branded breakfast space dominated by players like MTR Foods, Kellogg India, PepsiCo and Marico. The company has launched Britannia Healthy Start, a range of ready-to-cook breakfast mixes consisting of upma, poha, porridge and oats. According to the company press release, the breakfast range is fortified with multi-grains, vegetables, pulses and nuts.
(March) Nestle India has chosen Himachal Pradesh for its ninth manufacturing facility in the country. The new facility to manufacture chocolate and noodles may entail an investment of around ` 400 crore. Besides, Nestle also plans to add capacity to its existing units in Punjab, Haryana, Goa & Karnataka; and a new R&D facility in Haryana.
AgroTech Foods forays into RTE segment
Britannia to invest ` 200 crore
( July) AgroTech Foods Ltd marked its entry into the Readyto-Eat (RTE) category with the launch of its exciting new range of Sundrop 10 min Yummeals. On the new launch, Sachin Gopal, President and CEO, AgroTech Foods, said, “The RTE market will soon become one of the fastest growing sectors in the India. We are positive that Sundrop Yummeals will strike an instant chord with our customers.”
( July) Britannia Industries Ltd (BIL) will invest close to ` 200 crore in setting up four greenfield manufacturing units to ramp up capacity and meet its topline growth in the bakery business. “We are growing at over 20 per cent in the bakery business. We are setting up new factories to cater to the growing demand. The first of these factories will come up in Bihar,” said Vinita Bali, Managing Director, BIL.
Miscellaneous Marico Group sells Sweekar to Cargill India
Future Group enters elite gourmet retailing
(March) The Marico Group has recently announced the divestment of its refined sunflower oil brand Sweekar to Cargill India Pvt Ltd. Saugata Gupta, CEO, Consumer Products Business, Marico, commented that in recent years, the firm has chosen Saffola as its wellness platform vehicle in the refined edible oils and health foods space. Gupta said that during Marico’s focussed journey of sustainable profitable growth, the firm recognised that Sweekar has limited fitment in Marico’s portfolio.
(May) Future Group, the owner of Big Bazaar, has launched its gourmet food store, Foodhall, in Mumbai. Foodhall is the fourth organised food retailing chain in Future Group’s portfolio. The three existing ones include mass retail store Food Bazaar, nofrills small-format KB’s Fair Price stores and franchisee store FoodRite, which it acquired from South African grocery chain Shoprite. Foodhall stores will offer a range of fresh & packaged assortment foods, covering international & pan-Indian cuisines.
Rockwell Automation acquires Lektronix
Danone buys Wockhardt nutrition business
(May) Rockwell Automation Inc has purchased the UK-based Lektronix, a leading independent industrial automation repairs and service provider in Europe and Asia. Lektronix provides automation repairs, spares and other maintenance services for most industrial automation products, including programmable logic controllers, electric motor drives, industrial computers, and computerised numerical control equipment.
(August) Danone has agreed to buy Wockhardt Group’s nutrition business for about $ 355 million (` 1,575 crore) and enter the baby nutrition and medical nutrition markets in India. Danone will acquire Wockhardt’s nutrition business and brands, as well as related industrial operations from Carol Info Service, located in Punjab, according to Danone.
January 2012 | Modern Food Processing
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NEWS, VIEWS & ANALYSIS
INFRASTRUCTURE
RTE PRODUCTS
Danfoss invests in India to tap cold chain infrastructure boom
ADF Foods plans pan-India foray with SOUL brand
The Denmark-based Danfoss Group is banking on growing demand for cold chain infrastructure to boost its business in India. The company, which recently launched ‘India 2015’ strategy, plans to tap further into the fast growing Indian market to triple its turnover by 2015. As part of the strategy, Danfoss expects to invest DKK 500 million over the next four years in a new R&D and manufacturing facility, & simultaneously expand its sales effort throughout the country. During this period, Danfoss will also ramp up its headcount in India from 200 to well above 1,000 by 2015. Some of the key factors that have led Danfoss to invest further in India are a large pool of qualified engineers, a growing affluent middleclass and a home market that is increasing in size. Moreover, a number of underlying mega trends in urbanisation, increasing demand for cold chain infrastructure as well as power and energy products are expected to drive strong demand for Danfoss products. “India’s rapid urbanisation will result in higher demand for power. The same goes for ventilation, air conditioning and a more efficient cold chain infrastructure to keep food fresh during transport and storage. This will fuel growth for Danfoss in areas such as industrial refrigeration, as well as frequency converters and products related to solar and wind power,” said Noel Ryan, Head, Danfoss India.
ADF Foods recently announced plans now on an aggressive expansion spree. of going pan-India with its SOUL We recently launched our products brand. The company is eyeing turnover in Ahmedabad after Mumbai and to the tune of ` 500 crore within Pune. In the next 12 months, SOUL the next five years. The SOUL brand will have an all-India presence. We comprises pickles, chutneys and readywill also be introducing new products to-eat (RTE) curries. The in the near future,” he USP of this brand is that added. all products are made Most food using olive oil. “SOUL is processing companies the only premium brand today consider RTE in India to manufacture foods segment a lucrative pickles in olive oil, which business opportunity and is free of transfats and Thakkar is optimistic cholesterol,” said Bimal about the success Thakkar, Managing of SOUL in tier II Director, ADF Foods. markets as well. “We are Bimal Thakkar ADF Foods recently already getting a good carried out expansions at its Nadiad response from non-metro markets and Nashik facilities raising the as RTE products give customers the capacity by 70 and 20 tonne per day, convenience of savouring delicacies respectively. Already an established within few minutes. The cooking player across America, Africa, Europe, time is reduced to minimum in case Australia, Middle East, Asia and New of curries. We live in a fast-paced Zealand, the company is aiming to world and do not find time to cook, reduce its export dependence from 90 that is why RTE foods offer a healthy to 60 per cent. alternative making the cooking process Elaborating the pan-India delightful, instant and easy, as it just expansion, Thakkar stated that the involves heating the packet for two company has invested ` 60 crore minutes with just a simple ‘Snip and solely towards marketing and brandServe Hot’ method,” he explained. Mahua Roy building initiatives. “ADF Foods is
HEALTH FOODS
FOOD PROCESSING MACHINERY
Herbalife launches low calorie energy drink mix
Heat and Control setting up manufacturing facility in Chennai
Herbalife, a global nutrition company, has launched Herbal Tea Concentrate, a uniquely formulated low calorie energy drink mix with ingredients including orange pekoe extract, green tea extract, black tea extract, hibiscus flower powder and malva sylvestris extract. It can be made into a drink with the addition of hot or cold water and used as a replacement for other drinks. The drink provides the benefits of both green and black tea, as it contains a variety of polyphenols with antioxidant properties. The company has launched the product in original natural flavour so that it can be savoured all day. The company plans to make the product available across India. 14
Modern Food Processing | January 2012
Heat and Control, Inc, one of the world’s leading manufacturers of food processing and packaging equipment, is putting up a new facility in Chennai. “Considering the potential of the market in India, we are setting up the facility in Chennai. For this, we have already finalised 7.8 acre of land. The plant will cover an area of 50,000-60,000 sq ft, and 10,000 sq ft has been demarcated for office and testing centre,” revealed Manoj Paul, Country Manager, India & South Asia, Heat and Control (South Asia) Pvt Ltd. It will produce the same range of heat & control and food processing equipment for snack industry, “Currently, such equipment is being imported from Australia and China. It will also facilitate employment generation,” he said. The investment for the project is around $ 8-10 million. The construction would start early 2012. Prasenjit Chakraborty
NEWS, VIEWS & ANALYSIS
PACKAGING
DAIRY BUSINESS
Milk and oil need packaging overhaul: Manjushree Technopack
Tirumala Milk to set up largest dairy plant in Andhra Pradesh
According to packaging expert, Vimal Kedia, The company recently won the Managing Director, Manjushree Technopack, prestigious WorldStar Award 2011 for milk and oil are two categories in the food two of its packaging designs: Unilever’s & beverage industry, which Kissan’s Squeezo ketchup need to revisit packaging bottle and Cadburysolutions. He said, “Regular Kraft’s Bubbaloo jar. milk is currently available Instituted by the World only in LDPE pouches, Packaging Organization, which need to be cut and the awards are considered emptied into another vessel. to be the highest Similar is the case with recognition of packaging oil. Though the packaging excellence in the world. costs associated with this The Cadbury’s Bubbaloo are low, the bigger concerns jar has been recognised Vimal Kedia are unhygienic methods of for its functionality as it usage, as contamination could take place while solves the common problem of chewing being removed from primary packaging.” gums at the bottom getting squished due Besides, there could be loss of original to the weight of chewing gums at the flavours and aroma. “Both these products top. The Kissan Squeezo bottle has been should be available in rigid packaging like recognised for its inverted design, which PET for edible oil or blow moulded PP/ makes it convenient to pour ketchup with HDPE containers, with designs enabling just a gentle squeeze. Mahua Roy easy pouring and re-closability,” he adds.
Tirumala Milk Products Pvt Ltd (TMPPL), the second-largest private dairy player in South India, is gearing up to set up the country’s largest integrated dairy plant at an investment of about ` 6,000 crore near Vinukonda in Guntur district of Andhra Pradesh. It is expected to start operations five years from now. E N Rao, Executive Director, TMPPL, said, “The plant will have a milk processing unit, units catering to the production of milk powder and milk products such as yoghurt and a two-megawatt captive power project.” Carlyle, the global private equity giant, is backing the project and has taken a stake of 20 per cent by investing ` 110 crore in June this year.
PREMIUM ALCOHOL
APPOINTMENT
Beam Inc launches super premium portfolio in India
McCain Foods India gets its new Managing Director
Beam Inc announced new introductions in the super premium & luxury Scotch expressions with the global launch of Teacher’s 25 Years Old Blended Scotch Whisky and Teacher’s Highland Single Malt Whisky from the Ardmore Distillery. The global launch of both these premium spirits from India is a reiteration of Beam Inc’s commitment to the Indian market and a salutation to a country that made its flagship Teacher’s Highland Cream the dominant market leader across India, said the company. Beam Inc, the fourth-largest spirits company in the world is committed to its consumer insight-driven innovations agenda and is encouraged with strong growth witnessed in emerging markets. India continues to be one of the leading markets in emerging economies for Beam with a successful Teacher’s portfolio. Teacher’s currently markets Teacher’s Highland Cream, Teacher’s 50–12 Years Old & recently introduced premium innovation - Teacher’s Origin. Harish Moolchandani, CEO & Managing Director (India & Indian Sub-continent), Beam India, said, “We have seen some exciting times in the last one year. Teacher’s as a brand outperformed the market and expectations, & its elevation to the numero uno position in India has reaffirmed our belief in the understanding we have of the Indian consumers and their requirements. Teacher’s 25 Year Old and Teacher’s Single Malt are premium expressions that will help us break through the clutter in the Indian Scotch whisky market and offer the finest experiences to whisky aficionados.” 16
Modern Food Processing | January 2012
Vikas Mittal has been appointed the Managing Director of McCain Foods India Pvt Ltd, the Indian subsidiary of McCain Foods Canada. In this capacity, he will be playing a key role in shaping long-term growth Vikas Mittal strategies for the company besides building the McCain brand in India. An alumnus of IIM Lucknow and Delhi College of Engineering, Mittal has over 20 years of experience working across the most competitive FMCG categories including haircare, skincare, food and beverages, laundry, homecare and healthcare. Previously, Mittal was working with Dabur India Pvt Ltd, where he was Executive Vice President (Marketing) for Dabur’s Personal and Home Care Division, and subsequently moved as Head of Innovations, Dabur India Pvt Ltd. Prior to joining Dabur, he has held key positions in India, Middle East, Africa and South East Asia in organisations like Proctor and Gamble & Friesland Campina (a Netherlands-based dairy cooperative).
NEWS, VIEWS & ANALYSIS
WINE BUSINESS
HEALTH FOOD
Australian wine maker eyes Indian market
Birla Research focussing on Mumbai for its new launch multigrain biscuits
Clairault, an Australian family-owned wine company, is eyeing a share of the Indian wine market and considers it one of the important markets in Asia. Elaborating on growth figures, Conor Matin, General Manager, Clairault Wines, said, “With reference to our brand placement strategy, our goal is 30 per cent domestic market, 55 per cent export market, and 15 per cent direct sales from the winery cellar door. Within the export channel to market, this is heavily weighted towards India, Asia and Asia-Pacific in the vicinity of about 70 per cent of our export allocations. Of that, India will be positioned in the top four markets, along with China, Japan and Korea.” Matin opined that the company is betting big on the Indian market, as European and American markets have attained saturation due to the global financial crisis. Clairault Wines is looking at collaborations with sommeliers and hospitality industry for promotion. The company recently launched Estate Cabernet Sauvignon, Cabernet Merlot, Semillon Sauvignon Blanc and Estate Chardonnay wine variants in India. It has tied up with FineWinesnMore to distribute the wine in Mumbai and Delhi.
Birla Research and Lifesciences is used in the product like gudmar, jamun focussing all its retailing activities of seeds, tulsi, ginger, ashwagandha, gulvel, Nutrinext Multigrain Biscuits in Mumbai. moog dal offer unique health benefits “Sampling at 10 Rebirth stores and key like optimising the body’s insulin touch points like societies & malls will secretion, boost body’s immunity system, be the key to creating trials and build improve vitality and maintain the blood belief in the brand & sugar level. “Similarly, its concept. Besides multigrain biscuits (for this, we are also coming women) takes care of up with pertinent & women, who are healthspecific combo packs conscious and would based on various like to take care of their health benefits that basic, yet vital health they seek. Our biscuits needs in a convenient will complement these & tasty manner, as well packages and strengthen as get more out of life,” its purpose,” revealed he said. N Venkat, Managing Speaking on the N Venkat Director & CEO, Birla taste aspects of the Wellness & Healthcare Pvt Ltd. product, Venkat said, “Even though The new range offers two different an attempt will be made to match the variants – low sugar multigrain biscuits taste to the best extent possible with and multigrain biscuits for women. As normal biscuits, it will not be the aim in far as the target group is concerned, designing these products. The intention low sugar multigrain biscuits have key of the technology is to primarily ingredients, which help combat the sugar provide the health benefit and keep levels and are made keeping in mind the the taste acceptable. The formulation group of people who are conscious about contains several known herbs that have controlling their sugar intake and are health benefits and these will influence looking at nutritious options for their the taste.” hunger pangs. The important ingredients Prasenjit Chakraborty
Mahua Roy
FROZEN FOODS
COLD CHAIN INFRASTRUCTURE
West Coast Fine Foods launches healthy parathas
Government invites proposal for integrated cold chain
Kawan Foods International, one of the leading manufacturers of frozen foods, has partnered with West Coast Fine Foods to launch and distribute a range of frozen parathas. Recently, the company announced the launch of Kawan range of frozen heat & eat parathas, with offerings in tawa, flakey, and whole wheat variety. Rahul Kulkarni, Director, Marketing, West Coast Group, said, “According to industry data, the packaged frozen food market is growing at the rate of 30 per cent annually, which has prompted us to launch the globally well-known Kawan brand in India.” The entire range of Kawan parathas would be available at all leading retail stores across more than 60 cities in India. Mahua Roy
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Modern Food Processing | January 2012
Recently, the Ministry of Food Processing Industries has invited Expression of Interest for integrated cold chain from all across the country. The proposal should be submitted on or before January 31, 2012. To support the growing horticulture and food services industry, the Ministry aims to have 45 lakh tonne of cold storage capacity and over 3,000 reefer trucks for domestic transportation of fresh produce by 2012. To give a boost to the cold chain industry that the Ministry has announced an Integrated Cold Chain Scheme. “The scheme will enable excellent infrastructure facilities for cold chain, value- addition and the preservation industry along the supply chain from ‘the farm to market’ by employing a cluster-based approach,” said Mayur Suchak, Managing Director, Magus Consulting Pvt Ltd – a provider of Project Management Consultancy services.
NEWS, VIEWS & ANALYSIS
CONFERENCE ACQUISITION
AIFPA organises food safety summit in New Delhi
GEA Refrigeration Technologies acquires QPM Manufacturing
To highlight the achievements in the food processing industry, the All India Food Processors’ Association (AIFPA) recently organised the All Session in progress India Food Safety Summit 2011 in New Delhi. The summit was followed by an awards function, where awards and scholarships were given to food processors, entrepreneurs and others for exemplary contributions to the development of the food processing industry. At the conference, sessions were conducted covering the issues and challenges relating to licensing, registration and enforcement. Various aspects about the smooth transition of the industry from the earlier Act/Rules/Orders to the new norms were discussed. Piruz Khambatta, President, AIFPA, and Chairman, Rasna; V N Gaur, CEO, Food Safety and Standards Authority of India; and Dr V Prakash, distinguished scientist of CSIR India, & President, Nutrition Society of India were present on the occasion.
GEA Refrigeration Technologies recently acquired the assets, operations, production facilities, and patents of the companies QPM LLC and QPM Manufacturing LLC of USA. QPM is a prominent supplier of special steel conveyor belts that assure reliable transportation of food products in ovens and freezers. “The acquisition of QPM means that GEA Refrigeration Technologies now has proprietary access to technology that allows expansion of our freezer portfolio,” said Dr Hugo Blaum, President, GEA Refrigeration Technologies, and Member of the Executive Board of GEA Group.
PACKAGING
COFFEE MACHINE
Bosch launches vertical packaging machine in India
Fresh & Honest plans manufacturing unit for LB series in India
Bosch Packaging Technology recently introduced Pentad 26 vertical packaging machine in India, with a host of features like low height, high output and easy accessibility that allow for improved packaging efficiency. The machine is also capable of handling varied qualities of films. Its servo cross seal jaw ensures high output and efficiency. Tightness of cross seal Pentad 26 machine due to higher sealing pressure results in improved reliability of sealing, less wastage and longer shelf-life. Apart from better efficiency and packaging quality, Pentad 26 also offers user-friendly operations through lower complexity, less disassembly and assembly time for maintenance. Tool-less adjustment of belts and early filmending warning to the operator also contribute significantly to ease of use. A user-friendly Human Machine Interface (HMI) ensures easier diagnostics and device integration. Commenting on the product, Friedbert Klefenz, President, Bosch Packaging Technology, said, “The Indian packaging market is evolving. The Pentad 26, for instance, has been developed by Bosch engineers in India, China and Brazil and is particularly designed for packaging needs of emerging markets.” Further, aspects like lesser film wastage, lower air consumption and lower downtime due to quick changeover provide Pentad 26 with superior cost-efficiency. It also offers easy maintenance on account of open frame accessibility, simplicity of design and fewer parts. 20
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Fresh & Honest, one of the leading coffee, vending and retailing companies in India and part of Lavazza in India, is mulling a manufacturing unit for the coffee machines, depending K Sivakumar upon favourable market penetration in 2012. “The café culture is increasingly spreading in the Indian market and we see tremendous potential with our coffee machines to tap and dominate the market. The organised coffee retail business in India is pegged at over ` 8 billion with the potential space for nearly 3,000 coffee retail outlets in India, according to the retail consultancy firm, Technopak advisors,” said K Sivakumar, Chief Operating Officer, Fresh & Honest Café. The company recently launched a new coffee machine – Lavazza BLUE 4700, under its LB series. This professional plug & brew semi-automatic coffee machine is targeted at standalone cafés and restaurants that specialise in brewing that perfect cup of coffee for the coffee enthusiast. The machine works with Lavazza Blue capsules and has programmable keys for multiple product selections with LED display and can produce up to 200 cups/day. The capsules contain ground coffee powder and are packed in inert atmosphere and sealed to lock the freshness and aroma. These coffee capsules variants are chosen from wide array, made in Italy to specifically suit the Indian palate. Mahua Roy
NEWS, VIEWS & ANALYSIS
FOOD SAFET Y
EQUIPMENT CONTRACT
3M and Kraft Foods develop new procedural innovation
HRS PSL to supply aseptic line to Maha Juicy Food
3M Food Safety has developed a new test, aerobic procedure for lactic acid Bacteria, for testing food samples by integrating a unique combination of the 3M Petrifilm Aerobic Count Plate, a pH indicator and MRS (deMan, Rogosa and Sharpe) media. The new procedure is the result of a long-term relationship with Kraft Foods, USA. Kraft Foods approached 3M Food Safety to create a new procedure as an easier solution for monitoring shelf-life and environmental samples for food products, such as raw and ready-to-eat (RTE) meats. Use of this procedure was recently approved for internal validation by Kraft Foods quality and 3M Food Safety is now releasing this method for global food manufacturers. The 3M Petrifilm Aerobic Count Plates are a thin film, ready-to-use dehydrated version of the conventional agar plate. The MRS broth media consists of enzymatic digest of animal tissue, beef extract and yeast extract, which are the carbon, nitrogen and vitamin sources that help in cultivation of lactobacilli. And the pH indicator helps in visualising the colonies of these bacteria. “This new procedure will be a great tool for companies wanting to assess quality, and ensure product consistency and a longer shelf-life. This collaboration is also a great illustration of 3M’s commitment to working hand-in-hand with our clients to find solutions that help them achieve their goals,” said Bob Young, Senior Technical Specialist, 3M Food Safety. In India, lactic acid bacteria testing are performed by those customers, who face shelf-life concerns for their products.
HRS Process Systems Ltd (HRS PSL), part of UK-based HRS Group, recently bagged the contract for aseptic fruit pulp steriliser and filler from Maha Juicy Food Processing Pvt Ltd for its plant in Chittoor District, Andhra Pradesh. Until recently, Maha Juicy Food Processing had been in the business of fruit pulp processing and filling pulp in cans. Maha Juicy Food V Gokul Das Processing order, worth ` 24 million, is to be supplied and commissioned by HRS PSL in March 2012. “Our aseptic steriliser and filler have a unique user interface as they are being mounted independently. HRS’ aseptic steriliser has the capacity to process more than 6,000 kg/hr of fruit pulp/ puree and the filler is designed to fill in 200–1,000 kg bag-indrum & bag-in-bins. The PLC-based touch screen control panels have been designed keeping in mind its user-friendly interface. By installing this steriliser & filler, the company will definitely be able to reduce its packaging costs and also tap consumers with bulk requirements,” claimed V Gokul Das, Managing Director, HRS Process Systems Ltd. As far as service is concerned, HRS PSL plans to station one engineer in Chitoor throughout the first mango season, so that he can inspect the entire process at the customer site. “Additionally, our engineers will train and educate the client’s staff with the entire operating process,” Gokul Das said. Prasenjit Chakraborty
PACKAGING DESIGN
INSTRUMENTATION
Premier Beverage reveals new packaging designs for energy drinks
Endress+Hauser launches flowmeter with ethernet/IP connectivity
Premier Beverage Group is set to launch new dynamic OSO Energy Beverage premium packaging designs in Q1 2012. Sophistication and exceptional quality remain OSO’s key elements. The bottle would feature the pristine clarity of the liquid. Fouad Kallamni, President, Premier Beverage Group, stated, “Our new packaging sets us apart from the cluttered mainstream energy drink category by providing a premium, glass-bottle design that discerning customers will be glad to enjoy.” OSO worked with Monday Collective, a renowned brand design team in New York, on the reb-randing of its line. The design for OSO simply expresses the brand concept - a unique natural energy beverage with exquisite taste. Further, OSO has a refined visual presence to challenge the loudness of the energy drinks market with an effortless style and sophistication. The bottle structure is custom designed to reflect its premium stature, and a simple brand identity presents the name in a pure and interesting way.
Endress+Hauser has introduced the Promag 53 electromagnetic flowmeter with ethernet/IP connectivity for easy integration with the Rockwell Automation PlantPAx process automation system. The Promag 53 flowmeter measures electrically conductive liquids (> 5 μS/cm) and is ideally suited for applications in food & beverage, water & wastewater, and other process industries. It features an integrated web server that allows authorised users to remotely view flow data, conduct diagnostics, configure the flowmeter or perform process optimisation. Data can also be securely accessed by higherlevel software such as ERP systems, process historians, control loop tuning programs, and asset management systems. By using ethernet/IP, up to 10 variables can be configured, including volume flow, calculated mass flow and totalised flow for remote access.
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TECHNOLOGY & INNOVATION
Rockwell Automation’s new servo drive offers high-bandwidth solution for motion control The Ethernet/IP drive support available with the Allen-Bradley Kinetix 6500 servo drive helps eliminate the need for a dedicated motion network and allows high-performance drives, I/O, smart actuators and any other Ethernet/IP-connected device to be supported on a common network. When used with the AllenBradley ControlLogix programmable automation controller (PAC), the Kinetix 6500 drive helps to provide increased machine design flexibility, improved system performance and reduced system cost. Integrated motion on Ethernet/ IP within the Kinetix 6500 servo drive uses CIP Motion, an extension of the Common Industrial Protocol (CIP) from the Open Device Vendors Association (ODVA). CIP Motion technology combines the requirements of deterministic, real-time, closedloop motion control, offering full compliance with Ethernet standards, including IEEE 802.3 and TCP/IP. For applications such as cleanin-place for food producers or roller cleaning on a printing machine, safe-speed technology can help avoid injury to personnel while maximising machine uptime.
Alpha-cyclodextrin offers an alternative stabiliser for oil-in-water emulsions Wacker has come out with a unique solution for stabilising oil-in-water emulsions. It produces alpha-cyclodextrin molecule to provide a novel solution for stabilising oil-in-water emulsions with the help of alpha-cyclodextrin. The ring-shaped molecules, bioengineered from starch, are ideally suited as emulsifiers for foods containing a mixed oil-and-water phase. In addition, alpha-cyclodextrin adds texture, allowing ‘mouthfeel’ to be adjusted as required. Since emulsions produced with alpha-cyclodextrin remain stable even at high temperatures, this product is ideal as an emulsifier in salad dressings, mayonnaise, dessert creams and margarine, for example. A particular advantage is that purely vegetarian-grade cyclodextrins are cholesterol-free, non-allergenic and manufactured from renewable raw materials. Furthermore, alpha-cyclodextrin is ideal as a soluble fibre, and has a demonstrably beneficial effect on blood cholesterol and the glycemic index.
Theegarten-Pactec introduces sturdy high-tech wrapping machine for soup cubes and tablets BCW3 high-performance wrapping machines from Theegarten-Pactec offers a combination of high-tech performance and sturdy technology. The machine can be highly attractive for emerging economies as it meets the highest quality expectations even in a demanding production environment. Food producers predominantly use these machines to pack soup cubes and tablets. It can process up to 1,200 pieces per minute. Ease of operation and maintenance as well as high levels of reliability are features, which are demanded in Europe too. Theegarten-Pactec specialises in wrapping machines for small confectionery items. These machines can be modified for the wrapping of other food and non-food items of similar sizes such as soup cubes or dishwasher tabs. The BCW3 is characterised by a unique sturdiness. Another benefit is the two-lane design, which means that the high output quantity is subjected to less stress compared to a one-lane machine.
IKA’s ULTRA-TURRAX makes sample processing easy for analysis Earlier, for analysing samples researchers and lab assistants usually had to prepare the material first. Mixing, crushing, dispersing or homogenising processes tend to be quick. The cleaning of the machine, however, is time-consuming and can be dangerous when working with toxic substances. But now, hermetically sealed, disposable tube system, from IKA minimises contact with the sample material and sample processing time is also decreased.Disposable tubes represent the tool-vessel combination within the IKA ULTRA-TURRAX Tube Drive (UTTD). They are attached to the drive unit without the user coming into
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contact with the sample material. Upon test completion, a signal sounds. The sample can now be stored in the tube for further analysis with other devices. The tubes can hold either 20 millilitre (working volume of 2 to 15 ml) or 50 millilitre, (working volume of 15 to 50 ml). They come in three different models – ST-Tube, DT-Tube, and BMT-Tube. The UTTD and its unique tube system can process virtually all types of sample material. In addition, there is no worry of cross-contamination; cleaning is not required, provides high level of user safety, and is suitable for individual use and or multiple uses.
TECHNOLOGY TRANSFER
TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing
food paste with both ends sealed. This machine enables faster production of food-paste with consistent size and hygiene, which increase business potential in bigger markets both locally and abroad. Areas of application It is useful in food processing industries where the food products of cylindrical shape are required Forms of transfer Technology licensing
Food processing machinery Chocolate manufacturing technology An India firm provides chocolate manufacturing and snack extrusion technology with machinery. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply
Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped
An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is very easy-to-use and makes high quality food products. It also offers ice making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, Equipment Supply, Turnkey
Sugarcane juice powder (dried) An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane. Areas of application Food & beverages sector
Forms of transfer Consultancy, technology licensing
Technology for milk, fruit and cereal-based products An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industries Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others
Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf-life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique pre vents contaminating m i c ro b e s to enter the container, thereby increasing the shelf-life of the product. Areas of application Food processing industr y, agro-based industry Forms of transfer Technology licensing
Share Your Technology Propositions The mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification. Contact: Modern Food Processing Infomedia 18 Limited, ‘A ’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3024 5000, 3003 4672 z Fax: 022-3003 4499 z Email: spedit@infomedia18.in
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TECHNOLOGY TRANSFER
TECHNOLOGY REQUESTED
Coconut milk beverage
Food preservation
An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy
A Thailand-based food and f ruit preserved trading firm is looking for efficient technology to extend the shelflife and preserve food and fruit. Areas of application Food processing industr y, confectionary industry, pastry industry Forms of transfer Others
Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others
Fruit drinks-doy pack A firm f rom UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications Food processing industry Forms of transfer Others
Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food Forms of transfer Others
Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Area of application Food processing industry Forms of transfer Others
Juice and food processing A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood. Areas of application Food processing industry Forms of transfer Others
Rice husk ash to silica precipitates An Indian company is seeking the
technology to convert rice husk ash into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others
Spice grinding and processing plant An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others
Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He has an abundant supply of coconuts and plans to set up a coconut oil production line with technical cooperation from technology providers. Areas of application Food processing industry Forms of transfer Others
Xylitol technology A company based in Thailand is seeking the technology for producing gum by utilising maize-waste. Areas of application Food industry Forms of transfer Others
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016 Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
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IN CONVERSATION WITH Amol Sheth
“The mega food park would provide world-class infrastructure facilities to SMEs” …opines Amol Sheth, Chairman & Managing Director, Anil Ltd. In an exclusive interaction with Avani Jain, he discusses the reasons for venturing into building mega food park in Gujarat. He underlines that this project will prove advantageous not only for the food processing industry in the state, but also for the country as a whole.
How has been the company’s journey so far?
Photo: Vijaykumar Soneji
The journey has been tough with lot of challenges, but that is where I have learnt many things. In challenging situations, one’s skills actually develop and thereby enable complete growth. At the time, when I joined the business, the then Finance Minister, Manmohan Singh, had just liberalised the country. So from a monopoly and oligopoly set-up, the task for the company was to move towards the competitive world, which means the culture of the organisation had to be changed. Since challenges come on a day-to-day basis in the competitive world, the company too had to go through some turmoil.
What prompted the company to take up the mega food park project? Our company has been in the food processing segment since long time. Of late, we are working on how to develop the infrastructure in rural space, especially to improve the quality of maize, which is processed in our factories to manufacture starch. Also, we wanted to enhance the agri supply chain, ie from farmers
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Amol Sheth
to the factory and increase the yield & income of the farmers. This is when we decided to take up this initiative of building mega food park in Gujarat. This project will not only help in building the rural infrastructure, but also take forward our vision of achieving excellence in providing farm-to-fork solutions. The project will also help us in adding value to our products. This project will create a win-win situation for us as well as for our customers. These were the primary reasons that prompted us to take up this project, which would be beneficial for the company in the long run.
What benefits will this offer to the SMEs? Currently, SMEs are scattered and lack basic infrastructure. So, the mega food park would provide world-class common infrastructure facilities, product development and various other services to SMEs, which otherwise they were not able to get. Since SMEs often lack funds, they are also not able to invest in latest technology. But through this clusterbased approach, they will be able to easily access the new technology at optimum prices without requiring to invest huge amount of money for the same. This project will help the country in exporting finished and packaged products instead of only agricultural produce. By adding value to the raw products like fruits & vegetables for exports, the country will be able to gain more monetary benefits. Moreover, through cluster-based approach, infrastructure development will become easier and cost-efficient in the country. The logistics problems faced by food processing industry in the country will also reduce, thereby enabling more value-addition.
The concept of mega food park is often contradicted on the grounds that it is usually situated away from the city. What are your views on the same? If the infrastructure is developed in the city, then you have to get the rural produce from the farm to the city. But if the mega food park is near to the farm, you can
save a lot on logistics cost. Moreover, you will be transporting finished products rather than raw materials, which has a major chance of being damaged on the way. Thus, it is better to build the infrastructure in a rural space rather than urban space.
What challenges are faced while planning such a project? One of the biggest challenges is to get permissions from the various authorities including Central and state government so as to successfully execute the project. Another daunting task is to complete the project within the decided time-frame, as a project of this scale can overshoot the deadline, which would directly mean increased costs.
How has been the shift from family business to a publiclisted company? From the 90s, we started professionalising our whole business. That time, we thought that bringing in people into the system is the top most thing. But gradually we realised that it is not just that but lot of process and systems had to be changed as although professionals were hired, the shots were called by the family. So the need of the hour was to move out of that mould and let professionals do their job.
What would be your message to aspiring and upcoming entrepreneurs? My message would be, ‘Don’t give up at any cost’, because only hard work will bear fruit in the future and is the only solution to every problem. Having patience is another criterion for success as everything will take its own time and nothing happens instantly.
How do you deal with a tough situation? The toughest phase of my life was the time period when we changed to a public-listed company. It was difficult for me to move out of the factory, be in the corporate office, and let the professionals run the factory.
What is it that you ensure before signing a deal/ partnership? It is important to know whether the two companies are culturally aligned to each other or not, otherwise it would be like a marriage that fails in the long run.
What motivates you the most in your life? Challenges are one thing that motivates me to perform better.
What is the business etiquette you value the most? It is necessary to respect every individual. Right from the sweeper to the top professional, everyone commands respect. This is one thing that people forget and I hate it the most because everyone has an important role to play, which should be valued. In any difficult situation, it is important to analyse it without hitting the panic button and losing cool. Then you need to bring in the right set of people with whom you can discuss and work out a path. You also need to use your intelligence, and work accordingly as every problem has a solution. I also do the same.
What are the company’s future plans? Our vision is to take the farm-to-fork approach forward. Through the mega food park scheme, we have started working towards it. We have also taken initiative in dairy farming and are planning to grow in that arena. Besides, we have ventured into the multi-cuisine restaurant space and this would be the future area of growth as well. Our flagship sector is corn wet milling, so we are increasing our capacity every year by debottlenecking our existing plants. Email: avani.jain@infomedia18.in
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SPECIAL FOCUS
FISH PROCESSING FISH PROCESSING INDUSTRY On a voyage to new destinations ............................................................30 RUPEE DEPRECIATION Can it bring cheer among seafood exporters? .........................................32 OMEGA OILS A new business avenue for fish processors ..............................................36 MARINE PRODUCTS Netting a prize catch................................................................................40 ROUNDTABLE Is the Indian consumer opening up to frozen marine products? ............41
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SPECIAL FOCUS Fish processing industry
Mahua Roy
A
every year. Interestingly, reports indicate that South East Asian nations are turning out to be the newer destinations for export. South East Asia, which emerged as a major market destination, has revealed an export growth rate of over 50 per cent in quantity, over 40 per cent in value realisation and close to 50 per cent growth in dollar earnings, as per figures released by Marine Products Export Development Authority (MPEDA). Besides, t h e
EW DEST N IN TO
The US and EU nations have been the loyal importers of fish products exported from India, reporting healthy growth rates 30
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NS
Next destination: South East Asia
IO AT
A VOYAG N O E
s per provisional figures released by the Seafood Export Authority of India (SEAI), the export of marine products from India during April to September 2011 was 3.12 lakh tonne in quantity, worth ` 6.67 thousand crore. India has the credit of being the second-largest fish producer in the world after China and accounts for nearly 6 per cent of global fish production. India The sing is blessed with over s s roce ermed a ood 8,000 km of coastline, p h fis eing t f the f tions 4 million hectare a b o g ct or es tin or is of reservoirs, sect sub-se Newer d are bein t an e a s s . 2 million unri ndustr y varietie ndustr y s a i i hectare of er g is essin and new boost th orm. c brackish water o r p por t platf er to and nearly of ex d in ord ational n 51,000 sq km tifie inter iden of continental shelf area. All this translates into a huge sea of opportunities for the development of the marine and fish industry of India. Spelling good news, seafood exports grew by an impressive 25.5 per cent year-on-year to $ 2.6 billion in 2010-11, surpassing the target set by the government as shipments to European and Japanese markets improved. However, a lot of untapped areas still need to be explored to realise the maximum potential of these areas. This includes the study of newer, upcoming destinations for export and of varieties that are in demand. In parallel, the fishery research institutes are working towards technology development.
figures also showed a significant increase in exports to African countries in comparison to previous year. “The growth in new markets like Egypt, South Africa, Russia, Brazil and the Gulf countries is expected to give a boost to this sector further,” said Kenny Thomas, Managing Director, Jinny Marine, and member of Managing Committee, SEAI.
Shrimp production The decision taken by the government to boost shrimp production and promotion is being lauded by the industry, as this has given the much-needed push. “India’s seafood industry was somewhat stagnant for some years but was given a tremendous shot in the arm by the introduction of vannamei shrimp farming. India’s shrimp exports have greatly increased as a result, and overall, the future for Indian seafood exports is looking bright, with more investment being made into processing facilities,” says Jim Gulkin, Group Managing Director, Siam Canadian Group, one of the largest seafood companies of Asia. Frozen shrimp continued to be the major export item from India accounting for 58.41 per cent of the total dollar earnings. Overall shrimp exports during the period increased by 16 per cent in quantity and 37 per cent in value. The shrimp exports to the US showed an increasing trend. Though there was a shortage in supply from other major producers like Thailand and Vietnam, it was noticed that the buyers and customers seem to have confidence in Indian shrimp supply. Also, India has consolidated its position as a major supplier of frozen shrimp to Japanese market as well, during this period.
Fish processing industry
Other major upcoming varieties As per MPEDA, cuttlefish, lobster, clams, and squid are newer varieties that have promising export potential. Besides, with the increasing dominance of South East Asian nations as the export destinations, new items have also been added to the export basket from India. Mackerel exports to Thailand in the previous year have been huge. Also, ribbon fish, which at one time commanded a price of less than one dollar in the global markets, has now grown over three-fold. Another opportunity lies in the development of commercial technology to promote tuna cultivation. In Japan, the consumer supermarket price for Sashimi Tuna is as high as $ 75/kg. Therefore, the ultimate aim should be to develop tuna in the form of Sashimi (raw meat delicacy) with a brand name in international market. Major tuna markets include Singapore and Thailand besides Japan. “With proper attention to seed and feed requirements, good management practices and environmental safeguards, aquaculture has the potential to contribute more to the export basket. Further, our reliance so far has been on shrimps alone. We need to also look beyond shrimp and market freshwater species such as Indian major carps (catla, rohu, mrigal) and pangasius species. When Bangladesh and Myanmar can export hilsa, why cannot India do the same for hilsa and carps? India also has a good market in the neighbourhood as well – Bangladesh, Nepal and Sri Lanka. Both Bangladesh and Sri Lanka require sizeable quantities of fish & fish products and India can take advantage of these markets,
Dwindling catches, high cost of production, poor infrastructure, less support from state governments act as deterrents to this industry. The growth in new markets like Egypt, South Africa, Russia, Brazil and the Gulf countries is expected to give a boost to this sector. Kenny Thomas
Managing Director, Jinny Marine
which are also closer to home,” says Dr Yugraj Singh Yadava, Director, Bay of Bengal Programme Inter-Governmental Organisation.
Value-addition Besides raw fish exports, there is great demand for processed, value-added products as well. Nearly 30 per cent of marine and fish produced domestically are exported annually. Processing of fish into canned and frozen forms is carried out almost entirely for the export market. As the world moves towards a simpler lifestyle, convenience products will dominate the retail shelf. Like most other industries, the seafood industry too needs to realise this and develop facilities for production/processing of value-added products such as ready-to-cook breaded and battered products. There is scope for developing technology for value-addition and infrastructure for exports through public-private partnership. Assocham recently suggested that the government encourage foreign investment in infrastructure for distribution and storage. Andhra Pradesh, Gujarat, Karnataka, Kerala, Maharashtra, Odisha, Tamil Nadu and West Bengal are certain key states that have huge potential to enhance India’s seafood export potential. Processed fish products for export include Individual Quick Frozen (IQF) products, minced fish products like fish sausage, fillets, cutlets, pastes, surimi, textured products and dry fish etc. “In India, presently about 70 per cent of fish is consumed fresh. However, as the demand for fish is increasing and markets expanding to interior areas of the country, frozen fish would become a necessity. Therefore, it is essential that necessary groundwork is carried out to establish cold chains, efficient transport channels and marketing networks in the country for supply of frozen fish and other value-added products in the country. The advent of food retail chains in India can perhaps break the stranglehold of private traders and intermediaries as such retail chains can establish direct contacts with the producers,” says Dr Yadava.
With proper attention to seed and feed requirements, good management practices and environmental safeguards, aquaculture has the potential to contribute more to the export basket. We need to also look beyond shrimp and market freshwater species. Dr Yugraj Singh Yadava
Director, Bay of Bengal Programme Inter-Governmental Organisation
Futuristic figures However, the industry is plagued by challenges. “Dwindling catches, high cost of production, poor infrastructure, less support from state governments act as deterrents to this industry,” says Thomas. Fisheries are very much a sunrise subsector in Indian food processing industry, with high potential for diversification towards rural and livelihood development, domestic nutritional security, employment generation as well as tourism, besides just export earnings. A lot more needs to be done to promote this important sector. “India needs proper trade fairs for the seafood sector. The ones already functional are severely lacking in investment. The exhibits lack an international feel and overseas visitors are too few,” states Gulkin. Assocham has recently announced optimistic predictions for the marine and fish industry in India. It said that growing at a compound annual growth rate (CAGR) of about 7 per cent, this industry is likely to reach ` 67,800 crore by 2015 from the current level of nearly ` 53,000 crore. Concerted efforts are needed to make these predictions a reality for India. As Dr Yadava sums up, “India has the unique advantage of productive resources (both in capture and aquaculture); diversity of fin and shell fish species having export demand; and relatively cheap labour. These attributes should be put to India’s advantage so that the country becomes a global sourcing destination for seafood.” Email: mahua.roy@infomedia18.in
January 2012 | Modern Food Processing
31
SPECIAL FOCUS Rupee depreciation
Rakesh Rao
T
he debt crisis in Europe and slow growth witnessed in the US had an adverse impact on the fish processing industry during the last few months. These two regions accounted for about 40 per cent of seafood exports from India in 2010-11. “We are already feeling the pinch because of the slow economic growth, rising unemployment and reduced purchasing power in these regions. As of now, demand is slowing down for the products. It is not easy to market high-value products, as they are
not showing much interest for these,” informs V Padmanabham, Managing Director, SSF Ltd. For example, in Andhra Pradesh, the crop of big prawns is successful, but exporters are experiencing difficulties in finding buyers. “Europe is not in a position to buy these big-sized prawns (vannamei as well as black tiger). Earlier, the US was buying, but now it has slowed down. When economy is bad, the consumers tend to compromise, and hence prefer small-sized prawns (even though they like the big-size),” he adds. Traditionally, Europe and the US consumed high-value products, while other destinations 32
Modern Food Processing | January 2012
like China, South East Asian countries demanded low-value products. On and off demand & supply situation are not unusual for this industry. However, especially in the last few months, the effect has been prominent. There are not many buyers who are ready to pay high prices for big-sized tiger prawns. Since these are perishable goods, the exporter cannot hold the inventory for too long. “To a certain extent, the EU crisis has had an impact. Small-time operators may vanish from the scene. So in the long run, if we are able to survive this phase, then it will be an advantage for
These are changing times for the fish processing industry as it is plagued with the challenges such as slow off-take from the traditional markets like the US and Europe, & withdrawal of exports scheme. So can it find some solace in the falling rupee?
us. The commodity items are not being affected much, but the high-value products have been badly affected. High-value products have higher price realisations than commodity products,” says George Ninan, Partner, Baby Marine Group. Value-added products account for about 30-40 per cent of the total seafood exports, while commodity products comprise the rest. Majority of exports include frozen products, with live and chilled products accounting for less than 2 per cent.
The demand f rom the other developed market, Japan, which was one of the major importers of Indian seafood products in 1980s and 1990s, has also come down in the last decade. “Our exports are confined to Europe and the US, where there is anti-dumping duty. The demand from Japan has been slowing down and the volumes are less compared to EU and the US,” says K Jagan Mohan, Exports Manager, Sai Marine Exports Pvt Ltd. In recent years, other markets have emerged for Indian seafood exports such as China, South East Asia and Middle East countries, etc. In spite of this, experts feel that low off-take f rom the major markets like the US and Europe would have severe impact. “The slowdown
Rupee depreciation
2010-11
2009-10
49 % 29.88%
13.06% 10.01%
16.43%
15.35%
14.76%
15.41%
EU
9%
5.
8% 7.7 9% 5.1
26.78%
13.06%
17.8%
South East Asia
China
USA
Japan
Middle East
Other countries Source: MPEDA
Share of exports in dollar realisation in the US also has repercussions on other countries, which may also result in lower sales of seafood to those nations,” points out Padmanabham.
Managing finance with finesse With rising interest rates straining the industry, export costs continue to rise. Credit rates have been increased by about 5-6 per cent, which has impacted the business, points out Ninan. Mohan agrees, “Our production and landing costs have gone up. Our product prices have become uncompetitive in the international market.” Compounding the impact was the withdrawal of Duty Entitlement Pass Book (DEPB) scheme from October 1, 2011. “When we entered into the contract for October-November, we had taken DEPB income also into account, and hence paid the farmers & the suppliers accordingly. So the exporter incurred losses,” opines Padmanabham. DEPB always gave seafood exporters a cushion, especially for the inputs cost, which is normally high compared to the other Asian exporting countries. “For example, we have to pay fishermen high prices for the fuel (which is required to run the boats), otherwise it will not be viable for them to go deep in the sea for fishing. DEPB was of help to us. But now 34
Modern Food Processing | January 2012
we have to learn to do without it,” laments Ninan. Expressing a similar sentiment, Mohan states, “DEPB withdrawal has impacted the exporters. But for the actual figure to come out, it will take some time. At this moment, the exports are slow because of the worldwide slowdown.”
Depreciating rupee, appreciating value Amid the challenging time, falling rupee value against the dollar has brought some cheers to seafood exporters. The rupee has dropped more than 16 per cent against the US dollar since July (till December 23, 2011). The fish processing industry, which is highly export-driven, is likely to benefit the most. “While it (rupee depreciation) will benefit exports, it will adversely impact the imports (especially capital goods). Since compared to imports our exports are more, at present the situation is okay,” opines Padmanabham. However, the benefits are likely for those who have enough inventories with them and who are yet to finalise their agreement with the buyers. Normally, the contract is signed 20 days to 3 months prior to the delivery (although as per business rules exporters can book forward up to six months).
According to an industry expert, the inventory could be low as exporters flushed out stock just before September 30, 2011 – the cut off date for the withdrawal of DEPB scheme – to get the benefit from this scheme. Experts claim that inventory of exports came down drastically from October 1 owing to this. The benefit of rupee weakening can also be seen at the other end of the supply chain (farmers, fishermen and suppliers). Ninan informs, “Rupee depreciation will not help much because at the time of going into the contract, we sign it as per the prevailing rate. But for the stock for which we are yet to enter into the contract, we can get the benefit. Also, in case of the devaluation, the benefits are also transferred down to farmers and fishermen.” The rupee depreciation might help the industry to mop up exports, but experts believe that in the long run it may have adverse effects. If the dollar remains high, the prices of imported raw materials and capital goods may also go up. At the same time, the benefit has to be passed onto the farmers and other suppliers, who might be reluctant to reduce the price even after rupee gains after long gap. “If rupee remains devalued over a long period, then we can enjoy the benefit. We can become costcompetitive compared to other countries. But, we would like to see the economy of the country stabilise and we have a fluctuating rupee,” Ninan observes.
Tiding over the crisis Although global economy is presently going through a low, seafood exports are expected to increase by 15 per cent in 2011-12 compared to previous year as productivity has increased in the recent times. For last two years, the vannemei production has been increasing steadily and one can expect high production even this year. As a result, the entire value chain (right from farmers to processors to exporters) will be benefited. Email: rakesh.rao@infomedia18.in
SPECIAL FOCUS Omega oils
A huge untapped opportunity lies in the processing of marine oils, which are rich sources of omega oils. Almost every second food product queuing up on retail shelves is claimed to be fortified with omega oils.
Mahua Roy
W
ith 85 per cent of omega oils being sourced from marine sources, as per a recent report released by MarketsandMarkets, the fish processing industry has an unexplored venture to cash upon. To provide an even more convincing figure, the same report reveals that the global omega-3 ingredients market is estimated to reach $ 3.21 billion in 2016 from $ 1.48 billion in 2010, at a CAGR of 13.8 per cent. And the Asian market is expected to hold 34 per cent of the global marketshare by 2015, growing extensively at a CAGR of 15.2 per cent. India is aptly placed in this scenario, with its marine and fish industry likely to reach ` 67,800 crore by 2015 from the current ` 53,000 crore, according to a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham). 36
Modern Food Processing | January 2012
Sources for omega-3 The Food and Agriculture Organization (FAO) of the UN provides vital information regarding the raw materials used for the production of fish oil. These include species like menhaden, anchovy, capelin and sardines. Other sources for fish oils are primarily fish by-products such as cuttings from filleting operations, fish cannery waste, roe fishery waste. More recently, surimi processing waste has also been identified as a potential source for oils. Besides, krill, squid, seal are among the other marine sources. Thus, it can be concluded that the sources are of little edible use or in simple terms, the raw material is a waste product with no edible value, and in fact may present a potential disposal problem. This spells business opportunities for the burgeoning fish processing industry in India.
Star ingredient Omega-3 is being promoted in several ways that include expanding medical and
public awareness on omega-3 and its wide range of health benefits. “Many scientific and clinical studies report that omega-3 fatty acids are beneficial for the heart, joint & brain health, as well as for cognitive functioning and development, especially in infants & growing children. The benefits of omega-3 have a high level of consumer awareness compared to most other functional ingredients. It is a vital nutrient not synthesised by the human body and recommended for all age groups,” elaborates Sajiv K Menon, Business Head, Parry Bio & Nutraceuticals. Its efficacy against lifestyle disorders, vision problems and even cancer has made it a star ingredient being featured in the ‘nutritional information’ section of most product launches.
Inclusion in relevant F&B segments The most evident drawback of omega-3 is its high susceptibility to oxidation. Thus, it makes its processing a big challenge. Says Dr Benny Antony, Technical Director, Arjuna Natural Extracts Ltd, “Omega-3 is highly susceptible to oxidation. Mixture of different anti-oxidants like natural vitamin E & ascorbyl palmitate at optimum dosage can be used to increase the stability of it. Frozen food products like ice creams and other dairy-based products are more suitable for omega-3 applications, and present an untapped opportunity area.” Also, strategic inclusion of this ingredient in frozen and chilled F&B products should be considered. Globally, omega-3 has been successfully used in fortification of cookies, bread, milk, juices, cereals, energy bars, spreads,
Omega oils
11%
24%
10%
2010
2016
65%
42%
48%
(Estimated)
Mixture of different antioxidants like natural vitamin E & ascorbyl palmitate at optimum dosage can be used to increase the stability of omega-3. Frozen food products like ice creams and other dairy-based products are more suitable for omega-3 applications, and present an untapped opportunity area. Dr Benny Antony
Dietary supplements
Functional food & beverages
Others (pharma, infant food, etc)
Technical Director, Arjuna Natural Extracts Ltd
Source: International Fish Oil Standards (IFOS), MarketsandMarkets
Global omega-3 market application share, 2010-2016
mayonnaise, sauces, salad dressings as well as infant formulae. Experts unanimously agree that the breakfast space offers a huge opportunity area to introduce omega-3 fortified products. “The Central Institute of Fisheries Technology (CIFT) has developed methods for the incorporation of omega-3 fatty acids into poultry meat and egg. Method for the production of antioxidant molecule (squalene) that can prevent the oxidation of omega-3 fatty acids is also available with CIFT. Scientists of CIFT are also involved in the development of omega-3 fatty acid supplemented food products with optimal taste and functional properties,” sums up Dr Suseela Mathew, Scientist, CIFT – Kochi.
Processing challenges However, despite the strong drivers of growth and extensive promotional measures
Many scientific and clinical studies report that omega-3 fatty acids are beneficial for the heart, joint & brain health, as well as for cognitive functioning and development, especially in infants & growing children. The benefits of omega-3 have a high level of consumer awareness compared to most other functional ingredients. Sajiv K Menon
Business Head, Parry Bio & Nutraceuticals
38
Modern Food Processing | January 2012
undertaken, the omega-3 PUFA ingredients market has to overcome certain significant challenges before it can realise its true potential. As explained earlier, the instability of omega-3 and the consequent limitation on the number of application in food products pose a big challenge. Research efforts are targeted towards making its processing easier but this will come at a cost. Making it available at low price points is a goal, which has to be achieved. Purification of omega-3 fatty acids from fish oil is complex, requiring either chemical or enzymatic methods. “In CIFT, both methods have been standardised and perfected for the production of Polyunsaturated Fatty Acids (PUFA) concentrate from fish oils. Though the yield is more and cost is low in chemical process, the consumer acceptance is very low. Oxidative susceptibility of omega-3 fatty acids is more in this process as compared to enzymatic method. However, the advantage of omega-3 fatty acids prepared by chemical process is its potentiality for utilisation in feed formulation industries,” elaborates Dr P T Lakshmanan, Scientist, CIFT – Kochi. Parry Bio & Nutraceuticals has developed an efficient omega-3 processing technology. Explains Menon, “We have a patented technology called O2B to protect omega-3 and enhance its stability. We have also developed the process to make microencapsulated omega-3 powder (water dispersible) to increase its stability against oxidation, temperature and light.”
Traditionally, there are a number of processes that can be used to convert raw fish and cuttings into oil. These include processes like wet rendering, hydrolysis, silage production (autolysis), dry rendering and solvent extraction. Of these, wet rendering process is used in a majority of the manufacturing facilities worldwide. Another problem associated with omega oils is off-flavour management. As Dr R Anandan, Scientist, CIFT – Kochi, says, “Omega-3 fatty acids can decompose to form off-flavours. They have to be stored in an inert atmosphere at very low temperature. Developing new antioxidant technologies that help them from developing such off-flavours is very much essential. This technology should allow fish oils to be incorporated into foods without altering the original flavour of the product.” Omega-3 and 6 are in great demand due to its health benefits. The omega-3 market worldwide has grown tremendously in the past few years. According to AC Nielson report (2010), sales of omega-3 products increased 42 per cent in 2009 globally. The Indian market is witnessing a slow, steady and optimistic growth figure towards omega-3 products. Frost & Sullivan reports that the total Indian market revenues for omega-3 for food and dietary supplement applications were estimated to be ` 40 crore in 2010. The Indian fish processing industry needs to actively consider this unexplored avenue and turn it into a profitable business opportunity. Email: mahua.roy@infomedia18.in
SPECIAL FOCUS Marine products
Rakesh Rao
D
uring 2010-11, India made remarkable strides in export of marine products by crossing the $ 2.8-billion mark, registering a growth of 33.84 per cent in dollar realisation. Frozen shrimp continued to be the major export item accounting for 44.17 per cent of the total dollar earnings. While European Union (EU)
is steadily increasing the production of L. vannamei shrimp. And MPEDA is taking steps to boost the production of new species. Leena Nair, IAS, Chairman, MPEDA, elaborates, “The Rajiv Gandhi Centre for Aquaculture (RGCA), a society of MPEDA, has taken steps for introduction on breeding and farming of sea bass, grouper, cobia and mud crab; and providing training & conducting demonstration to boost culture production for the purpose of export through diversified aquaculture activities. It also carries out trials in bringing out more varieties like neofemales
a long way to go. “Through aquaculture, around 2,00,000 MT of shrimps and scampi are expected to be exported. Japan and USA are going to strongly source shrimps from India. They look at India as a consistent supplier of quality seafood, especially shrimps,” says Nair. In addition, the Comprehensive Economic Partnership Agreement (CEPA) between India and Japan, which came into effect from August 1, 2011, is likely to give further boost to marine food trade. CEPA would bring immediate gains to exporters of seafood to Japan, as duties on this product will be eliminated. At the same time, MPEDA is taking a lot of initiatives to enhance the quality. India also complies with the Catch Certification
NETTI NG A PRIZE CATC H
Althou
gh f ish p explor r ocessing in ed. Wh d ile the us tr y regis t er govern ment h ed recor d e xp as alre ady t a or ts in 2010 ken so me ini -11, there is tiative s, s till a sea of op p there is a lo or tunities y e ng wa y to go t to be .
continued to be the largest market with a share of 26.78 per cent in value terms, China is the largest market as a single country with a share of 15.41 per cent.
Adding novelty With marine fish production hovering around 3 million tonne, experts believe that farming sector will be the mainstay for export supply in the coming years. The new varieties of marine products that have huge market potential are L. vannamei shrimp, tilapia, sea bass, cobia, grouper, mud crab and tuna. India 40
Modern Food Processing | January 2012
of giant freshwater prawn, improved tilapia strains etc into the farming fold.” Tuna, which has good resource and market potential, still remains underutilised. Taking due cognisance of this, MPEDA has taken quite a few initiatives towards tuna exploitation, and proper handling of tuna to get better price in the international markets.
Facing global competition While MPEDA is expecting exports to cross $ 4 billion in 2011-12, there is still
requirement for EU. With Government of India bringing out favourable policies and India moving ahead to have economic partnership & trade agreements with many other nations, the seafood industry is expected to be a major beneficiary. “MPEDA along with seafood industry stakeholders are determined to take this sector to greater heights in the coming years,” says Nair confidently. Email: rakesh.rao@infomedia18.in
Roundtable SPECIAL FOCUS
Is the Indian consumer opening up to frozen marine products?
The issue of fresh vs frozen has been a long-standing debate for the food processing industry. Though India is one of the largest producers and exporters of marine products, the domestic consumption of frozen and processed fish is minimal. Mahua Roy speaks to industry associations, retailers and processors to gauge their views on the gradual change this sector is witnessing.
Rahul Kulkarni Director - Marketing, West Coast Group
M M Ibrahim Managing Director & Partner, Quality Foods
Manav Sharma Co-Owner, M:Eat by Blanco (a gourmet retail store)
The frozen fish market is definitely growing at a fast pace in India. We can peg the growth rate at around 30 per cent y-o-y. This is owing to the growing awareness about the benefits of frozen fish over raw. Rapid expansion of modern retail stores has also ensured that the availability and variety on offer has increased exponentially. It is an established fact that frozen fish delivers better quality and is convenient, has longer shelflife and, most importantly, offers whole-year round availability. To address the debate of fresh vs frozen, processors in association with retailers can carry out product sampling as a form of in-store promotions. Besides, raw products are always in demand as compared to ready-to-cook (RTC). The versatility that a raw product offers from the point of view of its recipes, catering to diverse taste and flavour considerations in a market like India, cannot be matched by RTC, despite the fact that RTC has its own advantages over raw.
Surprisingly, the domestic consumption of frozen and processed fish is less than 5 per cent as compared to the amount of marine products that are exported. Processing of marine produce into canned and frozen forms is carried out almost entirely for the export market. However, on examination of recent trends, it cannot be denied that this category is growing in India. Busy lifestyles of the people have increased the demand for convenience food. As a result, valueadded products are more in demand. Clean fish, cut fish, fillets of fish, fish sausage, cakes, cutlets, pastes, surimi, texturised products and dry fish etc, are being looked upon as lucrative business opportunities. This is the reason why most exporters of seafood are considering an active foray into processing of fish. The government needs to come up with friendly measures to promote this industry, this will in turn boost production and thereby domestic consumption manifold.
The acceptance of frozen marine products, especially fish, is much better in the country now than what it used to be earlier. In raw marine products, mostly fish is in demand, but prawns, squids, lobsters are slowly gaining popularity. In recent times, Basa fish, both from Vietnam and India, is in huge demand. People in India are slowly but surely getting more confident about frozen seafood. Efforts are being taken to educate consumers that frozen products are better than fresh as they are consistent both in quality, weight (size) and price. Hence, most restaurants and hotels have moved to frozen, from fresh. From the retailers end, food promotions like salmon festival/seafood festival and others can help generate knowledge and confidence among consumers. Besides, companies also need to invest in the cold chain for storage and delivery, as this is a major shortcoming currently in India. Raw is more popular than cooked.
EDITORIAL TAKE At present, though a small industry, the frozen seafood sector is undoubtedly growing. To promote it further, retailers and processors need to have a synergistic relationship, by organising tasting sessions or food festivals. But for providing a bigger push, the government needs to come forward and provide infrastructure & cold chain development to encourage processors in this segment.
January 2012 | Modern Food Processing
41
FACILITY VISIT Havmor Ice Cream Ltd
Avani Jain
T
he ice cream industry is growing at a rate of 12 per cent per year, with market worth ` 2,500 crore. A leader in this segment is Gujarat, which commands up to 30 per cent of the allIndia ice cream market, owing to its large,
A scoop of
realising the nutritional and energy value of ice creams. People of all age groups enjoy ice creams, but the major consumer group includes those in the ages between 15 and 25. Mainly children are more interested in ice creams than anyone in the country, but slowly and gradually even the elders of the family are taking a taste of it.”
storage area, which comprises ambient storage area as well as cold storage where we maintain zero degree temperature for storing certain fruits. Then there is the main ice cream manufacturing plant where we have continuous ice cream manufacturing freezers and one automatic candy manufacturing machine with production capacity of 15,000 candies
FRESHNESS and
QUALITY
With the ice cream industry pegged at ` 350 crore in Gujarat, the state is home to processing plants of some of the leading ice cream brands in the country. Boasting of a huge share in this segment is the Ahmedabad-based Havmor Ice Cream Ltd, which has not only carved a niche for itself in Gujarat but also has a strong hold in Western India. The manufacturing facility
gung-ho youthful population, and its huge share in milk production – the basic ingredient for ice cream. Riding on its success journey from a handcart with homemade ice cream in 1944, Havmor Ice Cream Ltd has evolved into one of the largest players in Gujarat and Western India, with stateof-the-art technology & efficient management practices followed by three generation of Chonas. It is one of the few companies in India, which manufacture 100 per cent pure ice creams made from fresh milk and cream. The company has two manufacturing units in Ahmedabad, of which one was established in 1993 and the other was set up in February 2011. Pradeep Chona, Managing Director, Havmor Ice Cream Ltd, notes, “The demand for ice cream is high in the country as the people these days are
per hour, six filling machines, ie two cup filling machines, one cone filling machine and remaining 700 litre packing machines, two hardening tunnel and four cold rooms.”
Production process The company has a welldefined production process and most of the processes are automated with imported A bird’s eye view of the production process
Cutting-edge infrastructure Housed in Naroda Industrial Estate, the new plant sprawls over 12,000 sq yards and has a capacity of producing 70,000 litre of ice cream per day. Nitesh Mathur, Deputy Vice President (Operations), Havmor Ice Cream Ltd, states, “The infrastructure includes packing material storage area, where the materials are stored and certain printing is done as per the requirement, followed by raw material
PLC-controlled refrigeration plant Photo: Vijaykumar Soneji
42
Modern Food Processing | January 2012
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Havmor Ice Cream Ltd
We believe in serving quality products to our customers. Further, we sense the pulse of the people and aim at catering to their demands by constant innovation. Our company is growing at the rate of 25-30 per cent and we hope to maintain this growth trajectory. Pradeep Chona
Managing Director, Havmor Ice Cream Ltd
machineries. Detailing the production process, Mathur elaborates, “The basic raw materials include milk and cream, which we get from pre-selected vendors on a regular basis. Besides milk and cream, sugar & skimmed milk powder are also used. These four ingredients are mixed in a tank and the entire mass is pasteurised to make it safer for consumption. Then the mass is homogenised, which is done to make the ice cream soft and smooth. This mix then undergoes a certain test in our quality assurance lab and after it gets clearance, it
refrigeration plant with latest technologybased screw compressors to maintain the temperatures in the entire unit. Mathur says, “In this new plant, our basic focus
creamy. In this process, ice cream is frozen to -4.5º to -5º C in the continuous manufacturing freezer, nuts and fruits are added as per the requirement through automatic fruit feeders. These nuts and fruits are also subjected to different processes like sorting, grading, frying etc, which are done during raw material processing. Then ice cream is subjected to filling machines, where it is filled in different packs like cups, party packs, bulk packages, etc.” Generally, ice creams have a temperature lower than -15º C, so for further lowering of temperature from -4º to -18º C, ice cream is passed
Kachi Kairi candies being made
Automatic candy manufacturing machine
through spiral hardening tunnel. In this tunnel, it almost takes one hour to reach -18º C or below. And subsequently, ice creams are kept in cold rooms and later dispatched as per the orders.
Maintaining the quality The company believes in a proficient quality management Ice cream being filled through automatic cup filling machine system. Emphasising on these standards, it has obtained varied certifications like ISO 9001:2008 and is stored at a temperature of 4º C. HACCP Certification in adherence The process is called aging. This is to quality and hygiene maintenance a basic mix and is common for all respectively. The company houses chemical types of ice creams. Then, depending as well as microbial labs, which ensure on the variety, different colours and zero bacteria. Havmor has always been on flavours are added & the mixture the forefront of innovation and is known goes to the continuous ice cream for introducing three new flavours every manufacturing freezer.” three months. He further adds, “Air is incorporated In order to ensure energy-efficiency, during the ice cream freezing process, the company uses PLC-controlled so as to make the product light and
is on automation and reducing the consumption of power and water. The usage of water per litre of ice cream is much lesser than any other ice cream manufacturing company. Further, we also use CNGbased boiler and not diesel-fired one. This also helps in saving energy.”
Growth plans The company has a strong foothold in Gujarat and is further spreading its wings in Rajasthan and Maharashtra, where it has received good response. Mathur observes, “The development of this plant is being done in two phases, of which phase one is complete. Almost ` 30 crore has been invested in this phase. The second phase will end by 2013, and by that time, the existing capacity will reach one-and-a-half lakh litre of ice cream per day.” The core of Havmor’s philosophy is ‘Goodness, Truthfulness, and Cleanliness’, which is followed in everything they do. Chona sums it up, “We believe in serving quality products to our customers. Further, we sense the pulse of the people and aim at catering to their demands by constant innovation. Our company is growing at the rate of 25-30 per cent and we hope to maintain this growth trajectory.” Email: avani.jain@infomedia18.in
January 2012 | Modern Food Processing
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An invite that rewards as well...
Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 3000 words, while that of a product write-up should not exceed 200 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will receive a complimentary copy of that particular issue and an honorarium cheque. Published by Infomedia 18 Limited , ‘Modern Food Processing’ is the leading monthly magazine exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,
Business Insights •Technologies•Opportunities
Manas Bastia Senior Editor
Infomedia 18 Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India
T +91 22 3024 5000 D +91 22 3003 4669 F +91 22 3003 4499 W www.infomedia18.in E manas@infomedia18.in
INSIGHT & OUTLOOK
NUTRACEUTICALS NUTRACEUTICAL BEVERAGES Concocting right ingredients for healthy life ................................48 NUTRACEUTICAL MARKETING On a well-being mission ...............................................................50 NUTRACEUTICAL REGULATION Standardising products, quantifying benefits .................................52 PRODUCT REFORMULATION A wealthy tip for healthy gains ......................................................53 INTERFACE - Ajay Khanna “The company has empowered thousands of enterprising individuals, especially women” .......................................................54 MODERN RETAILING FDI or no FDI, the growth is optimistic ......................................55 LASER DIFFRACTION Chocolate characterisation made easy ..........................................56
January 2012 | Modern Food Processing
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INSIGHT & OUTLOOK Nutraceutical beverages
Prasenjit Chakraborty
T
he advent of nutraceutical beverages into the market typically reflects the current health concerns. People are also looking for beverages that easily provide vitamins and minerals missing from their daily diets, and for the inclusion of herbs & antioxidants. All these are the outcome of the present day sedentary lifestyle, wherein people consume fatty food and alcohol more, exercise less and so on. While the convenient and processed foods are being marketed & advertised heavily, the fresh fruit consumption pattern is witnessing a downward curve. This clearly indicates that consumers are becoming more inclined towards ‘take care’ option by way of nutraceuticals or other health supplements rather than focussing on ‘fresh food’ options. The savvy formulator needs to know which cocktail of ingredients is targeted to address these health concerns. “Nutraceutical in any form is going to play an important role in this decade as, I feel there is greater need to fortify food with nutraceuticals. The days are not far when nutraceutical beverages will target people in different age groups,” opines Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd.
Concocting
RIGHT INGREDIENTS for HEALTHY
LIFE
The current lifestyle of people has driven the demand for nutraceutical beverages throughout the world. The sector is witnessing fast growth in developed countries; in contrast, it remains a slowcoach in India. However, India’s rich biodiversity in terms of a variety of herbs could make the segment a vibrant one, provided necessary steps are taken to satisfy consumers.
Mingling health with taste In India, the healthiest option has to match with taste as well. This remains one of the biggest challenges for the manufacturers of nutraceutical beverages. In addition to choosing targeted ingredients, manufacturers must also create a product
NUTRIFACTS R Flavour plays an important role in nutraceutical beverages R Lifestyle has a huge influence on the demand R India can offer more solutions with its rich biodiversity R Nutraceutical beverage players do not see fierce competition from fruit juice segment in near future
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that is acceptable to consumers. One of the important criteria that determine the success of any beverage is flavour. Nutritious, functional ingredients can come with everything, right from a bitter taste to an unpalatable flavour. A drink that has off flavours or an odd mouthfeel would not attract many customers, even if the beverage is way above average in its health benefits. This can be a challenge, because not only do some ingredients carry their own flavour burdens, some may not dissolve well or even quickly degrade on the shelf or interact with other ingredients
in the beverage formulation. Many nutraceutical ingredients have unpleasant, mainly bitter taste that could require creative formulation to mask – caffeine and ginseng are two such ingredients. Many-a-time, it happens that a product is sent back to be reformulated until the most sensitive of palates is satisfied. “It is true that taste is an important criterion not only for nutraceutical beverages but for any food formulation. However, there is also a realisation among consumers that the nutraceutical beverages may not necessarily have the same taste as that of high sugar
Nutraceutical beverages
Whatever product, be it nutraceutical beverages or anything, the taste cannot stray far away from the original product. The methodology in which nutraceutical is distributed in a product should be such that basic texture and consistency, colour and flavour of the product is not disturbed.
By proper flavour combinations, taste modif ier s, sugar substitutes & gums, technologists can experiment with taste modification and arrive at something that is more acceptable to consumers. Today, consumers are also willing to experiment with new tastes and flavours as food becomes more & more global.
backdrop, the market is yet to witness a true competition. However, due to lack of knowledge or understanding, consumers often try to relate nutraceutical beverages with fruit beverages. Industry players do not perceive any serious competition in the near future. They are of the opinion that these two types of beverages have their distinct place in the market. In this direction, marketing, advertising and positioning of the product will play an important role. Currently, nutraceutical beverage manufacturers are concentrating more on getting a toe-hold in the market. “Nutraceutical beverages have a serious note than the rest of the beverages available in the market. Consumers are willing to pay a higher price, but at the same time expect better deliveries. And since this is a nascent market as of now, we are focussing on these aspects only. We do not see fruit-based beverages, which has a substantial market, as a threat that would eat into the serious nutra-beverage market in the immediate future,” points out Kamal Anand, Senior General Manager - Consumer Products Division, Plethico Pharmaceuticals Ltd. The nutraceutical beverage market is registering faster growth in the developed world. So, it will take time to make their presence felt in the Indian market. Even the consumption of 100 per cent fruitbased beverages in India is quite low when compared with other developed countries. It means there is tremendous scope for fruitbased beverages to grow here, though such beverages are there in the market for quite sometime. “We still have not seen a lot of nutraceutical beverages hit the market in India. In developed markets, nutraceutical beverages are growing at a fast pace. Besides, in India, even the per capita consumption of fruit drinks is low. There is enough room for both fruit drinks as well as nutraceutical beverages to grow. As the lifestyle diseases keep growing in India, the importance of nutraceuticals and their acceptance as preventive tools will also grow,” says Dr Shirhati.
Dr Vilas Shirhati
Advantage India
Dr Deepa Bhajekar
Managing Director, MicroChem Laboratory Pvt Ltd
drinks. By proper flavour combinations, taste modifiers, sugar substitutes & gums, technologists can experiment with taste modification and arrive at something that is more acceptable to consumers. Today, consumers are also willing to experiment with new tastes and flavours as food becomes more & more global,” opines Dr Vilas Shirhati, President - Technical, Birla Research and Lifesciences Ltd. According to Dr Bhajekar, natural taste that comes from fruit-based beverages will be difficult to replicate in the nutraceutical beverage. Here comes the role of technology. The innovation in technology should be such that the two (taste and health benefits) match well.
Competing against fruit beverages The concept of nutraceutical beverages in India is far from mature. Against this
President - Technical, Birla Research and Lifesciences Ltd
The scientific principles behind developing these beverages will remain
Nutraceutical beverages have a serious note than the rest of the beverages available in the market. Consumers are willing to pay a higher price, but at the same time expect better deliveries. And since this is a nascent market as of now, we are focussing on these aspects only. Kamal Anand
Senior GM - Consumer Products Division, Plethico Pharmaceuticals Ltd
the same throughout the world. India with a long history of Ayurveda and a rich biodiversity in terms of natural resources such as herbs will perhaps have more solutions to offer. However, the market growth for these will be defined by the consumer needs. “Hopefully, we will learn our lessons from the West about lifestyle diseases much faster and adapt more quickly to more healthy lifestyle, and accept nutraceuticals as part of the healthy lifestyle,” opines Dr Shirhati. The advantage of nutraceutical beverages is that a consumer will get fixed and known nutrients in particular quantity. “This is the advantage of nutraceutical beverages. In fruit juice, nutrients vary from season to season as well as at the time of ripening of fruits,” says Dr Bhajekar. India’s success on the nutraceutical beverage front, to a great extent, depends on the types of technologies manufacturers adopt. “Whatever product, be it nutraceutical beverages or anything, the taste cannot stray far away from the original product. The methodology in which nutraceutical is distributed in a product should be such that basic texture and consistency, colour and flavour of the product is not disturbed,” cautions Dr Bhajekar. The nature has given us plenty of herbs, now it depends on the manufacturers how they take it forward. With right steps, India can offer variety of nutraceutical products meant for different ailments and can take a lead in the world. Email: prasenjit.chakraborty@infomedia18.in
January 2012 | Modern Food Processing
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INSIGHT & OUTLOOK Nutraceutical marketing
Prasenjit Chakraborty
S
uccess of any product, to a large extent, depends on consumers’ understanding of the product. There is lot of information that needs to be shared with the consumers. Here lies the role of marketing and advertising. But the task is rather difficult for nutraceutical beverage players. For them, it is imperative to make people aware of the benefits of consuming nutraceutical beverages, which a regular course of diet does not offer. The task gets even more complicated, when people in India often compare nutraceutical beverages with other kinds of juices available in the market.
Way to go Understanding the magnitude of the problem, companies have started taking steps to dispel the doubts from the minds of consumers. “Currently, we undertake many training programmes wherein we
the nascent stage in India but definitely has a great potential as the future health drinks. Growth of nutraceutical beverages in developed markets like Japan and the US reflects the current health concerns of consumers of those countries. For effective marketing of nutraceutical beverages, the communication on the health benefits must be clear.” According to him, while communicating to people, the content of nutraceutical beverages like added minerals, vitamins, antioxidants, immunity boosters, specific herbs with known benefits etc needs to be clearly defined. There can be health drinks catering to heart, brain, skin or hair health, which indicate the targeted benefits as long as they are supported by the right level of ingredients. Sports nutrition and endurance drinks for targeted performance in athletes would be another great opportunity area for nutraceutical beverages. Plethico is pragmatic in its approach in educating
beverages get defeated sometimes because of unorganised players. The products from unorganised players are far from satisfactory and in contrast to what they claim. “There are many unorganised players in this category. Consumers believe their overexaggerated claims and end up buying such products, and later realise that it offers no such benefits as claimed by them. Such incidents hamper trust and faith from such product category,” laments Anand. It is important to have scientific proof of such claims, and in case of any doubt, such products could be tested in laboratory.
It is high time Indian consumers get a clear notion about nutraceutical beverages. Marketing strategies, which aptly communicate the benefits of such drinks to the consumers, could take the segment to new heights. brief about the basic concepts, benefits of using such products, its long-term benefits and so on. There are many ways to reach your target consumers, one can use print or other medium. But conducting seminars, training programmes at this juncture would be most effective,” exhorts Kamal Anand, Senior General Manager, Consumer Products Division, Plethico Pharmaceuticals Ltd. Dr Vilas Shirhati, President - Technical, Birla Research and Lifesciences Ltd, adds, “The nutraceutical beverage segment is at 50
Modern Food Processing | January 2012
people about nutraceutical beverages. “We have undertaken ground level promotional activities. We reach out to various gymnasiums directly and undertake activities like sampling, explaining about the product features face to face. Besides, we do continuous research among our consumers on their tastes and preferences,” says Anand.
Unorganised sector, a spoilsport? The concerted efforts by organised players to popularise nutraceutical
“If any nutraceutical beverage targets a particular function in the body, then one should be able to directly convey the message to consumers. In that case, there will be certain claims by the company, which is marketing the product to attract consumers. In such eventuality, those claims have to be backed up with clinical trials,” asserts Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd. It is time to make people aware of all the nitty-gritties of nutraceutical beverages. Email: prasenjit.chakraborty@infomedia18.in
INSIGHT & OUTLOOK Nutraceutical regulation
F
52
Standard is
Modern Food Processing | January 2012
fits
Though the detailed regulations for Section 22 under FSS Act are yet to be out, the industry experts believe that it would help the standardisation of nutraceuticals. Dr Shefali Thanawala, Senior Medical Advisor, Plethico Pharmaceuticals Ltd, says, “The FSS Act, implemented from August 2011 across the country, is one of the most extensive food regulations, providing guidance – not only for the conventional food but also for food for special dietary uses or functional foods, or nutraceuticals or health supplements or such similar foods – all under one roof. This will surely help to standardise nutraceuticals, especially as the rule provides with science-based standards for regulating manufacturing, storage, distribution, sale and import of food, as well as to facilitate food safety.” Dr B Sesikeran, Director, National Institute of Nutrition, adds, “The Act regulates the nutraceuticals manufacture,
A health booster Majority of nutraceuticals are made up of multi-ingredients, hence it is difficult to ascertain the claims made by manufacturers. With the new Act in place, this issue is likely to be addressed. As Dr Thanawala points out, “The claims made by the nutraceuticals manufacturers must be science-based, that is supported by at least the clinical research data published in peer reviewed journals. Also, ideally, the manufacturer should be in a position to substantiate the claims made through his product range.” So, should clinical trials (like the ones followed in pharmaceutical industry) be made mandatory? She explains, “Looking at the large quantum of the nutraceutical products, which have already been introduced and are selling well, it seems difficult & impractical to make clinical trial for each & every such product mandatory. Nonetheless, it is reasonable to demand for such trials in case of introduction of a new ingredient/dosage form, for which no safety efficacy data is available.” Despite the implementation of the strict regulation, experts believe that nutraceuticals demand would soar in future in India. Dr Thanawala says, “The change will definitely help the nutraceutical sector to be more organised, and provide better growth opportunity for science-based companies.” Concludes Dr Sesikeran, “The regulation and the new FSS Act is based on science-based evidence and on par with other international regulatory standards. The nutraceuticals/functional foods market is poised for growth and expansion.”
antifying be
Standardised norms
in
ducts o r p g ,
provides elaborate explanation and differentiation of the health, nutrition and risk reduction claims, which should be of great help to regulate the health claims generally made by nutraceutical products and functional foods.”
qu
ood Safety and Standards (FSS) Act, 2006, which came into effect in August 2011, has a separate section for health foods and nutraceuticals. The Act necessitates formal approval process, strict labelling and authorisation process for marketing nutraceuticals. “For the product standards chapter, the FSS Act includes a section (Section 22) providing for new categorisation of foods namely health supplements, foods for special dietary uses, novel foods, etc. The categories are defined broadly in the Act and a more detailed regulation on this front is expected. This feature, which was absent in the existing food laws, is anticipated to facilitate and promote the development of new products, thus enabling innovation opportunities and the growth of the industry,” says Prabodh Halde, Vice President, Association of Food Scientists and Technologists (India), Mumbai Chapter.
distribution, sale or import in the country. The Scientific Panel of Functional foods is responsible for laying guidelines. The manufacturer has to follow Good Manufacturing Practices and is responsible for maintaining the standards. The Act will prescribe conditions for claims and labelling. The manufacturer has to provide information on safety and efficacy data, if it is required by Food Safety and Standards Authority of India (FSSAI).” FSS Act in the Section 22 has provided criteria for products included under the category of functional foods, nutraceuticals, health supplements, etc. “This will help a variety of products
ne
Rakesh Rao
There is a need for a more specific regulation for nutraceuticals, which are claimed to provide health benefits. With the new regulation, consumers can be assured of the benefits offered by these products based on scientific facts. floating in the Indian market to be clearly segmented. The directive will also help regulate the comparative newer segments of energy drinks, novel foods etc,” states Dr Thanawala. Besides, she adds, “The notification of packaging and labelling of food articles
Email: rakesh.rao@infomedia18.in
Product reformulation INSIGHT & OUTLOOK
Mahua Roy
O
mega-3, prebiotics, glucose; there was a time when mugging up of these fancy chemicals translated into marks for a biochemistry student. But today, these ingredients are finding their way beyond textbooks into labelling information and even marketing communication media! With so much of emphasis and repetition of information, a certain class of consumers is well-aware of the attributes of products, which claim to have incorporated such ingredients.
Strategic positioning
A WEALTHY TIP FOR HEALTHY GAINS
These instant noodles came fortified with vitamins. Marico introduced Saffola Arise brand of rice, which claims to have a lower glycemic index than other rice. Yes, every product is being launched on the health platform. But the evident trend to notice is that, even traditionally unhealthy products are being reformulated to suit the market demand. A certain section of the society is health-conscious, and marketers are investing heavily on R&D efforts, pilot testing & market research to lure them towards their brand & establish a loyalty.
A chocolate competing with an energy drink, a packaged cake competing with other zerocholesterol products; no more do we see Consumer spoilt for choice intra-category competition. Reformulation With the advent of modern retail, and subsequent repositioning of food the consumer is aware of the plethora products is a new trend being witnessed. of brands, competing for shelf space
The ‘health’ positioning is being taken too seriously by the food & beverage industry. Right from biscuits, chips, cooking oil, rice, instant noodles, beverages (yes, even alcoholic) to chocolates and cakes, everything today is healthy. Says Anuradha Narsimhan, Category Director, Britannia, “The adult health food category includes items such as edible oil, breakfast cereals, biscuits, dairy products and breads. It is growing at the rate of 3035 per cent annually while the total market size is estimated to be around ` 5,000-6,000 crore.” When it comes to Britannia, currently its products under the health and wellness portfolio comprises around 50 per cent of its product range and sales, and is set to become bigger. Britannia recently revived the promotional activities of its packaged cakes. It is interesting to note how the company accentuated the health attribute, and not indulgence, which is primarily associated with cakes. “The packaged cakes do not have icing and cream, and thus our message to our audience was credible. We have assured the goodness of egg protein in our cakes,” adds Narasimhan. Besides, two years back Kraft Foods (then Cadbury’s) reformulated Perk with glucose. This new variant is the first
offering by the company to contain glucose. The company was fairly confident that this product would carve its niche in the ` 2,000-crore chocolate market. Similarly, GSK came up with Foodles under its flagship food brand – Horlicks.
and ultimately trolley space. In such a scenario, establishing a credible brand-differentiating formula becomes important. Differentiating based on ingredients and formulation is the trend being followed. The positioning or target audience may be the same, but the key lies in highlighting of the functional ingredient. Market watchers view reformulation and associated strategies as a game changing move. However, they believe that one should not go overboard with claims. Says Anand Halve, Co-founder, Chlorophyll, a Mumbai-based brand & communications consultancy, “In my opinion, the only way to reformulate or reposition food & beverage products on a health platform, is by eliminating their perceived negatives. This way they can be made applicable for specific groups of people. For example, low fat or low calorie chocolates/cakes for weight watchers or low/zero sugar chocolates or cakes for diabetics.” He adds that products need to be formulated and targeted towards the bigger chunk of audience, which falls below the emerging upper middle-class society. “That is where the real opportunity lies,” Halve concludes. Email: mahua.roy@infomedia18.in
January 2012 | Modern Food Processing
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INSIGHT & OUTLOOK Interface - Ajay Khanna
“The company has empowered thousands of enterprising individuals, especially women” …says Ajay Khanna, Country Head, Herbalife International India Pvt Ltd, known for its nutrition and weight management products. In this interaction with Rakesh Rao, he elaborates on the advantage of direct selling strategy and Herbalife India’s newly launched Herbal Tea Concentrate.
How successful has been the company’s strategy of network marketing in India? We follow the direct selling model and fall under the Indian Direct Selling Association (IDSA), a national regulatory body for direct selling companies. As a direct selling company, we sell our products through distributors. As the company continues to witness aggressive growth, it is fuelling entrepreneurship opportunities in tier II and tier III cities. The company has empowered thousands of enterprising individuals, especially women by opening up financial opportunities for them. We will continue to work under this model.
How do you plan to position your Herbal Tea Concentrate in a market, which is witnessing host of launches in herbal tea or green tea categories? The launch of the Herbal Tea Concentrate 54
Modern Food Processing | January 2012
in India is yet another addition to the array of global health and wellness products that we have made available to our Indian consumers. The product has been made available across India through our independent distributor network. The uniqueness about Herbalife is the personal touch and the face-to-face interaction our distributors conduct while approaching the customers. This is done to understand the needs of the consumer and recommend the right product as well as explain the benefits to the consumers.
Which are the other functional foods marketed by Herbalife in India? Herbalife has completed 12 successful years in India and the global nutrition company is in its thriving 13 th year of operation. In fact, the company has won itself a spot as one of the top 10 markets, out of the 79 countries
that Herbalife is present in. The past year has been tremendously successful for Herbalife India, with the company posting a triple-digit growth. We have received great response from our customers in India. In light of this, Herbalife in 2011 further expanded its bouquet of products in the personal care segment with launch of shampoos and conditioners, skincare products and fragrances. It added onto both inner and outer nutrition range. Recently, the company launched Herbalifeline, a health supplement that supports heart health in India, one of Herbalife’s top 10 best-selling products worldwide. Some of the other products launched include Afresh, an energy drink mix in ginger and elaichi flavours that were inspired by the Indian palate. Herbalife products are currently under ‘Proprietary Food’ category of the Food Safety and Standards Act, 2006. Email: rakesh.rao@infomedia18.in
Modern retailing INSIGHT & OUTLOOK
buying daily/weekly groceries in the new environment,” says Kanchan Lall, Assistant Vice President, Tecnova India.
Retailers bridging the gap between consumer and brand
FDI or no FDI, the GROWTH is OPTIMISTIC Even as uncertainty hovers around FDI in modern retail, experts are of the opinion that this sector is growing optimistically as buying behaviour changes. To make the most out of this scenario, the food processing industry needs to tie up with retailers to promote a profitable situation for both. Mahua Roy
A
recent report uncovered an interesting trend: the trolley sizes at retail stores of Big Bazaar and Spencer’s increased more than 10 per cent. The companies termed it as the answer to the changing buying behaviour of the consumers. Industry watchers put forward four positive outcomes due to the growth of modern retail.
Backward integration: Uplifting farmers One of the major outcomes of modern retailing has been contract farming. It has changed the way procuring happened. “The players in the food processing industry have reached out to the farmers and provided them with timely advice & help towards the upgradation of farm
practices with valuable inputs on various areas of farming. So the food industry is getting integrated more strongly,” says Dhirubhai Hirpara, Chairman and Managing Director, Champion Agro, a food processing and procurement company from Gujarat.
Emergence of new product categories Malted beverage is no more a single category. Today, we have specialised maltbased beverages for infants, toddlers, teens, adults, women, geriatrics, you name it! Newer consumer segments are being identified and strategic products are being launched. Modern retail is presenting an ideal platform for display and luring of consumers. “The most evident outcome will be direct access to the consumers who will experiment with their conventional purchase patterns of
Newer products are no more vying for shelf space, they are eyeing trolley space! Companies are tying up with modern retails to conduct product experience sessions or other innovative branding exercises. “Modern retail formats provide precious consumer purchase data that can be mined to understand purchase behaviour and consequently design targeted product launches & promotional campaigns. However, the immediate benefit for F&B firms will be to partner with retail firms and design innovative point-of-sales promotion campaigns,” adds Lall.
Private labels seeing robust growth It cannot be denied that private label products fetch higher margins for the retailers. In Western countries, private labels contribute to as much as 50 per cent of the category sales for commodity-like products such as juices, grains, etc. This is a lucrative business opportunity area for retailers. For small food processors too, this is a market to be explored. “In the processed food industry, small and new players are able to find ways to place their products in modern stores by producing store label brands for them,” adds Hirpara. Spoiling the consumer for choice and offering competitive prices is spiking a healthy retail environment. “As more and more private labels get launched, the already existing products are facing a tough competition. If FDI is implemented, the policy will allow several giant global corporations to set up shops in India in association with domestic partners. Consumers will now get to experience a new wave of consumerism,” says Rajendra Kalkar, Senior Centre Director, The Phoenix Mills. Email: mahua.roy@infomedia18.in
January 2012 | Modern Food Processing
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INSIGHT & OUTLOOK Laser diffraction
C H O C O L A T E
CHARACTERISATION MADE EASY Stuart Wakefield
C
hocolate is without doubt one of the world’s best-loved foodstuffs. Taste is the overriding factor in selecting a chocolate product for the consumer while for the producer, maintaining consistent high quality through optimised, economical and efficient production systems is vital. While there are many parameters to be considered in the production of chocolate, a major factor at all stages is the solid ingredient particle size distribution, as this has a significant effect both on the final product and on the cost & efficiency of the production process itself.
Most people would say they like chocolate, but what they are enjoying could be vastly different in terms of flavour and mouthfeel. Particle size is an important parameter in defining the properties of the final chocolate product. Its measurement is, therefore, vital in allowing the desired product properties to be developed in an economical way. And here laser diffraction plays a major role, enabling effective characterisation of chocolate.
The manufacturing process Achieving efficient production For years, chocolate manufacturing was regarded as a highly-skilled process, heavily dependent on the expertise and experience of those involved at each stage of production. However, given the expanding and competitive market for chocolate, there have been moves towards increased mechanisation & automation of the production processes to achieve higher output. This change has required a greater analysis and knowledge of the underlying processes involved in chocolate production. Understanding, monitoring and controlling particle size has, therefore, become an important factor in ensuring consistent and high-quality product the world over. 56
Modern Food Processing | January 2012
To understand the significance of particle size and its analysis, it is necessary to take a brief look at the various stages of production – from cocoa bean to the final product. Chocolate is basically a suspension of sugar, cocoa and milk particles in a continuous fat phase, and the aim
of chocolate production is to give the product the optimum flow properties for further processing. Through the processes of fermentation, drying and roasting, the cocoa bean remains reasonably intact with a particle size of several millimetres. While subsequent processing may take many different forms, there is a common requirement for cocoa particles, sugar and any milk solids to be too small for detection on the tongue (typically less than 30 microns in size). This demands particle size reduction, or grinding, for which a number of processes are used depending on the final quality required and the raw materials used. Control of particle size is important for a number of reasons, not least the final taste. For example, if cocoa and sugar particles within the product are too coarse, consumers will describe the mouthfeel as gritty, and flavour release will be poor. Conversely, if the particle size is too fine, the product will require higher amounts of cocoa butter to achieve the correct flow properties, resulting in a mouthfeel that is sticky or sickly.
Cocoa factor Cocoa bead pods are the fruits of Theobroma Cacao tree. Each tree produces around 20-30 pods a year, yielding around 2 ounces of cocoa beans. Once harvested, the beans are fermented and dried prior to being shipped to the chocolate producers for processing. During processing only the nib, the crushed and skinned bean, is ground. Shell removal breaks the nib into coarse pieces and a relatively small proportion of fine material. Whether the final product
Laser diffraction
is to be cocoa powder, cocoa butter or chocolate, the nib must be further ground to a fine homogeneous mass. Pre-grinding of the nib results in an increase in temperature and produces cocoa butter as a liquid mass, producing liquid called ‘chocolate liquor’. During this initial grinding state, it is important that cocoa butter is completely released from the cocoa cells. It is also vital that the proportion of very fine cocoa solid particles is kept low because finer particles bind fat and lead to a cocoa mass with poor flow properties. At the end of this process, the cocoa butter and cocoa solids are separated, ready for further processing.
Sugary touch In chocolate production, there is a trend towards grinding sugar in a two-step process, when mixed with cocoa mass, milk powder and other ingredients. A major objective in grinding the sugar is to produce a closely defined particle size distribution, as this leads to well-defined physical properties within the chocolate mass. For sensory reasons, the particle size in the chocolate should not exceed 30 μm, whereas for optimum rheology, it should not fall below 7μm.
Milk and chocolate crumb A number of factors are important when considering milk products for chocolate production. Milk proteins, some components of the milk fat, and the milk fat triglyceride structure have an influence on the physical & processing properties of milk, which can affect the particle size distribution in the final chocolate product. Milk and chocolate crumbs are used specifically in the manufacturing of milk chocolate. Crumb is produced by blending the cocoa mass with milk and sugar. Originally, this crumb was developed as a means of storing fresh milk during the peak milk production times of spring and summer, which are low seasons for chocolate. Here, the cocoa mass stabilises the crumb to prevent it from becoming rancid when exposed to air.
Conching stage Conching is the last mixing stage prior to the formation of the final chocolate product. The chocolate crumb is slowly mixed with cocoa butter, emulsifiers and flavouring. It is then subjected to shear at relatively high temperatures for long period of time (sometimes up to 72 hours). The nature of the changes, which occurs within the product during this processing stage, is poorly understood. However, it is believed to eliminate unwanted aromas and flavours associated with volatile organic compounds while the required flavours are developed in the chocolate paste. Cocoa butter is also added to increase fluidity. The conching process results in a smooth glossy product, which has a relatively fine particle size. This is then tempered and moulded to produce the final chocolate product.
Optimising chocolate production When conching is complete, every particle is coated with fat to ensure good lubrication. The most expensive constituent is the cocoa butter. As its price has increased, it has become important to achieve the same product properties while minimising its use. Manipulation and control of the particle size distributions of the solid materials have a crucial role in achieving this. Small particles have a large specific surface, and therefore a high fat requirement, whereas large particles have a small specific surface and need less fat. However, because a chocolate is perceived to be gritty when particles greater than 30 microns in size exist, strictly defined size distributions must be maintained.
Challenges in particle size measurement It is clear that particle size at many different stages of chocolate production will have a significant impact either on downstream processing or on the final product. Particle size measurement is therefore critical. Laser diffraction is the most effective measurement method for this type of system. It requires
that a sample of the product with its agglomerates is dissolved in particles, and at the same time dissolve fats and other intermediates. Originally, chocolate was dispersed in trichloroethane during laser diffraction measurements. However, this solvent can no longer be used in analysis laboratories. Instead, Volasil 344 can be used as, due to its polarity, it has similar solvent properties to trichloroethane, and therefore, yields equivalent results. IsoPropyl Alcohol (IPA) or sunflower oil can also be used, although these yield slightly different results to Volasil, as they dissolve out some of the non-volatile organic material.
Churning out the best chocolate The chocolate products available for resale have different properties dependent upon the country of origin and the target market within each country. As such, there is no standard chocolate recipe and significant differences both in raw ingredients and the particle size distribution. Particle size analysis is a vital process in chocolate manufacturing, which will determine the product quality and mouthfeel. And laser diff raction makes chocolate characterisation easily possible by offering the best measure.
References R Tannebaum, G., “Chocolate: A Marvelous Natural Product of Chemistry”, Journal of Chemical Education, Vol 81, no 8 (August 2004), p 1131- 1135 R Deis, R.C., “Chocolate and Compound Coatings”, Food Product Design, March 2003
Stuart Wakefield is the Director at Malvern Aimil Instrument Pvt Ltd. With over 25 years of experience, he has been involved in research, production and technical/commercial environments, using a wide range of techniques and instruments for determination of particle and material characterisation. Email: stuart.wakefield@malvern.com
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AUTOMATION TRENDS Image-based ID readers
I
mage-based ID readers stand poised to replace laser scanners in a wide range of industries including food, beverage, consumer goods, pharmaceutical and automotive. But when considering a transition from laser scanners to image-based barcode readers, many consider the cost too high. However, it is also important to consider the many advantages to realise the long-term profits they offer. In use, the latest generation of image-based ID readers has proven to actually outperform lasers in the areas discussed below.
– noise, specularity, contrast, uneven illumination, perspective, quiet zone violation, voids and damages.
designed for long-term reliability and low maintenance.
Omni-directional code reading Long-term reliability Laser scanners use an oscillating scan mirror to move the laser beam rapidly across the barcode, creating the laser line that reads the code. Image-based readers
Image-based readers are able to read barcodes in any orientation within a single view. In contrast, it often requires multiple laser scanners configured together to read barcodes in applications where orientation is not repeatable. Image-based readers not only handle the typical ladder or picket fence orientation of barcodes, but also are able to locate and read barcodes in any orientation. Image-based readers are able to decode 1D barcodes in any orientation from 0° to 360°.
SCANNING NEW OPPORTUNITIES
Read rate performance
The most important way to rank barcode reader performance is by its read rate – the number of 2D code reading barcodes read divided by Many industries are the number attempted. making the transition to It is usually expressed 2D codes, such as Data as a percentage and the Matrix or QR codes. closer to 100 per cent the More information can better. In other words, be encoded in 2D codes read rate is the best to help with product measure of how reliable traceability throughout and robust the reader is the manufacturing to the barcodes seen on process and the supply the factory floor. Imagechain. Often, 2D codes based readers view the are used in conjunction entire barcode, not just with 1D barcodes in a single line, so they can the production process; use advanced algorithms Thanks to advances in microprocessors, imaging however, laser scanners to overcome quiet zone cannot read Data Matrix violations and other code sensors and decoding algorithms, image-based ID or QR codes. In contrast, damage issues that cause readers have not only become more affordable, but also image-based readers can laser scanners the most more powerful. Today’s most advanced image-based robustly and reliably read trouble on the production ID readers have overcome the technical and economic 2D codes as well as 1D line. In addition, imagehurdles, & now offer a more attractive alternative to barcodes. In fact, imagebased readers are able to industrial laser scanners on the factory floor. based readers are often use light sources to read designed to read the codes that lasers cannot most difficult-to-read see, including barcodes have no moving parts, which mean 2D codes that are directly marked onto printed with UV ink. In this way, imagethey are less likely to have mechanical the part (also known as direct part mark based readers achieve much higher read failures. Typically packaged in industrial or DPM). Many 2D codes are marked rates, even with the most challenging enclosures, image-based readers are onto the part using laser etching or dot codes that laser scanners do not read 58
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Image-based ID readers
peening creating a permanent DPM. Even challenging-to-read codes, due to poor marking, or marking on a curved surface, can be read reliably with advanced reading algorithms.
Multiple code reading and output capability With so many types of image-based readers available today, it is important to note that all are not equal. The best image-based readers use advanced algorithms that can locate and decode multiple barcodes of any type. These also allow the user to configure the order of readout to make it easier to integrate the reader into the production process. In many applications, the order that encoded information is output from the reader is important. For example, it may indicate which test tube the code is read from or which part on a pallet is in which location. Having the flexibility to read multiple codes in one image and read them out in a pre-determined order can make a difficult application simple to install.
Image archiving With a laser scanner, there is no way to understand what happened if the scanner did not read the barcode. The most powerful image-based readers can be set up to archive images of successful or failed reads to provide a record of parts that have been successfully read on the production line, or to understand what caused a no-read. For example, the image can be used to see if the barcode was not present or was too severely degraded to decode. The automotive, aerospace and pharmaceutical industries, in particular, are using image archiving to provide detailed traceability of the manufacturing process.
Ease of set-up and deployment Image-based readers should offer simple step-by-step set-up to configure the settings of the reader and to communicate the results. No special training should be required to set up and install an imagebased reader. In addition, if the user is
able to see the image while setting up the reader, it will be easier to ensure that the reader is properly focussed and positioned to find & decode the code or codes in the field of view.
Barcode quality feedback In many production lines, it is important to maintain the barcode print quality at a high level to ensure that the code can be read by other readers in the product distribution chain. Image-based readers can provide feedback on the quality of the print so the manufacturer can make adjustments before they ship badly printed codes to their customers.
Visualisation and communication When the image-based reader is working on the production line, operators have options that allow them to monitor the read rate statistics and look at the images that the reader takes. This allows the operator to understand how the system is working and to quickly recognise what is happening if there is a no-read. The image feedback at runtime lets the operator see what is happening while the system is online. The operator can also make simple adjustments to the reader through the online view without having to find a manual to understand how to make set-up changes. In addition, industrial protocols like ethernet/IP and Profinet allow image-based readers to be easily integrated into the factory network. Direct communication with PLCs allows both data communication and control to make the reader part of the quality control process.
Future proof While many industries are beginning to add 2D codes, such as Data Matrix or QR to provide additional tracking
Courtesy: Cognex Corporation
information to parts, not all industries are adopting these types of codes quickly. If this is the case, it is important to know that some image-based readers help make the transition from laser-based to image-based scanning easier, with a lower cost model. These readers offer omnidirectional 1D barcode reading and lower risk with the ability to upgrade those 1D barcode reading models to enable 2D codes such as Data Matrix and QR codes. In addition, the most advanced imagebased readers also have firmware update programs, ensuring that the reader’s firmware can be upgraded with the latest decoding methods and new code types. The idea of future proofing the line allows the user to start transitioning from laser scanners to image-based readers at a lower cost, and allows the flexibility to upgrade in the future without having to replace the readers again and again.
Summing up If you are currently using laser-based barcode readers, now is the time to investigate the advantages of image-based code readers. Image-based readers open up new opportunities to identify, track and trace products & components on one’s manufacturing lines and throughout the supply chain. Courtesy: Cognex Corporation is one of the leading global companies providing image-based ID readers. For details, contact on email: sales.in@cognex.com
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ENERGY MANAGEMENT Effectual cold chain
QUINTESSENTIAL
TO KEEP
RISING
FUEL COST IN CHECK The largest producer of milk, largest population of cattle, second-largest producer of fruits & vegetables, such are the prized positions occupied by India. In light of this, the cold chain industry is reporting an emerging growth. However, this industry needs to adhere to energy-efficient practices for donning a responsible image. Mahua Roy
T
he cold chain market size is estimated at ` 800 crore, and growing at a rate of 20–22 per cent. With the unveiling of the ambitious plan of the Ministry of Food Processing Industries (MoFPI) ‘Vision 2020’ and growth in modern retail, the future of the cold chain sector looks promising. “There are opportunities for cold chain improvement in several product categories. Considering that India is the second-largest producer of fruits and vegetables in the world, the development of a robust cold chain would contribute to an immediate reduction in waste, improved product availability across the country and increased opportunity for export. This would also result in a country-wide upgrade of the cold chain and provide better returns to the producers in the farm sector,” says Pankaj Mehta, Assistant Director, Carrier Transicold – India. However, this industry is plagued with the quintessential challenges of rising fuel costs and dismal condition of road infrastructure in a few areas. In spite of this, the cold chain sector is devising means of delivery of energy-efficient practices to cope with global warming and imminent fossil fuel shortages. 60
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Understanding the cold chain The first stage of a cold chain is the receiving cold-room. This is inclusive of a pre-cooling facility, subsequent compartmented short-term storages and ancillary equipment. The final stage is the consumer, and they are linked to the farmer through cold-chain links, which are essentially thermally-controlled transport units, warehouse cold storages, direct access cold storages or a pull-based supply system, minimising effects of last leg break of cold chain, for just-in-time consumption. The real recurring cost of the cold chain is that of controlling the risks and avoidance of variations. The secondary cost is that of maintaining visibility and traceability all through the cold chain. The Indian scenario, as it is in the nascent stage, needs an entire overhaul of practices. Mehta explains, “The energy consumption patterns in India differ significantly as the cargo is typically not pre-cooled before being put into the cold chain. There are several areas where power supply is intermittent or not available, so diesel generators must be used, which increases operating costs. Transport systems are designed for maintaining precise temperature control of the cargo, however since most produce is loaded at higher temperatures, the refrigeration
units have to operate longer, and beyond rated consumption, to reach the desired set point.”
The modus operandi at present Cooling fresh fruits and vegetables before processing removes the field heat from the freshly harvested products in time to inhibit decay and help maintain moisture content, sugars, vitamins, and starches. Blanching of fresh vegetables helps preserve product texture and colour. The quick freezing of processed fresh fruits and vegetables helps retain the quality, nutritional value and physical properties for extended periods. The refrigeration systems, especially in case of fruit processors, usually operate at their heaviest load during the summer daytime hours when electrical costs and outdoor temperatures are the highest. However, awareness penetration is quite low. “The challenge in this sector is lack of awareness of the usage benefits of the cold chain, fragmented users, low cost of product and reluctance to shift from open trucks to reefers,” says Mehta The initial processes of cooling, processing and cold storage of fresh, perishable produce – fruits and vegetables – are among the most energy-intensive segments of the food industry. Significant level of refrigeration is needed to slow
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Effectual cold chain
down imminent spoilage. Also, care has to be taken to maintain the pre-harvest freshness and flavour of ripe fruits and vegetables. “Opportunities to cut energy costs in the cold chain lie in developing and using correct systems for different cargo. While some cargos typically require tighter temperature compliance, and therefore, systems are designed with complex controls, other cargo such as fruits and vegetables, require low-cost, simpler systems,” adds Mehta. Studies by BASE Energy Inc (refer Table 1) have shown that for smaller processing industries, there is significant potential for energy cost savings in both the installation of highefficiency refrigeration equipment and in the optimisation & control of the existing ref rigeration systems. The older compressors and controls in the ammonia refrigeration systems at such plants make them ideal for energy savings in these two measure categories. Substantial cost savings can also be
found in the installation of Percentage of energy cost savings for small plants motor drives & controls as Lighting 6% well as time-of-use shifting Refrigeration: High-efficiency equipment 39% strategies for the cold storage Time of use shifts 9% refrigeration systems. Timeof-use shifts promotes a Motor drives & controls 9% conscientious attitude as Boiler systems 5% steps are taken to shift some Refrigeration control & optimisation 32% of the energy use to mid-peak Source: BASE Energy or off-peak times in order to multi-temp container, which is a system reduce the electricity costs while helping that maintains different temperatures in to improve the environment. the same container. “We are confident Alternative energy, the way to go? that this technology, called Vector™ trailer “The Indian F&B industry is evolving refrigeration system, with E-Drive™, and acceptance of the cold chain has which is an all-electric technology increased manifold in the last few years. would go a long way in changing the Use of alternative/renewable energy in way the Indian cold chain operates,” says the cold chain logistics becomes viable Mehta. These units deliver low energy for larger capacity systems, such as consumption, enhanced environmental trailers,” says Mehta explaining the performance and maximum cold chain forthcoming nature of food & beverage protection along with reduced downtime manufacturers who are slowly opening up and maintenance, lower noise levels and to the idea of alternative energy. Carrier total cost of ownership. Email: mahua.roy@infomedia18.in has come up with a solution, called
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POLICIES & REGULATIONS E. coli testing
Prasenjit Chakraborty
T
here is an increasing demand to make E. coli testing mandatory for imported fresh fruits and vegetables. Recently, the Scientific Panel on Contaminants or Biological Hazards of the Food Safety and Standards Authority of India (FSSAI), in its meet for discussing biological hazards, in New Delhi, unanimously supported the view.
Why E. coli testing is a must? There are many reasons. E. coli is a ubiquitous gram negative organism found in the gastrointestinal tract of human beings and animals. Several strains of
fruits and vegetables indicates faecal contamination of the produce or the water used for cleaning them. E. coli is considered as an indicator of faecal contamination of water/food. As many other food-borne pathogens such as pathogenic bacteria or the viruses are difficult to cultivate compared to E. coli, it indicates faecal contamination with probably more dangerous pathogens such as Salmonella that can cause typhoid in humans. Hence, testing of E. coli as an indicator of faecal contamination is a recommended practice for many food items.” E. coli is a common bacteria in the gastrointestinal tract and part of the normal bacterial flora. However, some strains are able to produce a toxin (viz. O157, O104) that could produce
back in India. “In India, HUS associated strain was reported in Ahmedabad in 2010 and the O157 is prominently associated with gastric complications. It is found associated with wide variety of raw vegetables/food products like tomatoes, lettuce, sprouts, cookie dough, etc. The increasing number of global outbreaks associated with the pathogen and its survival abilities make it necessary to test such pathogen in imported food products,” exhorts Dr Bhajekar.
Advantages offered The benefits of E. coli mandatory test are myriad. First, it will act as a quality assurance tool to the consumers. Secondly, food purchased for human consumption would not carry health
Mandatory Escherichia coli (E. coli) testing of imported fruits and vegetables will provide a plethora of benefits, right from quality assurance to preventing outbreak of diseases. But before implementation, the government should ensure relevant training of people on testing, surveillance and monitoring mechanisms, underline detailed test protocol, infrastructure etc. Investment is not a big deal in this regard.
E. coli exist in nature; most of them are harmless but few are pathogenic, involved in disease conditions among living beings. Most widely encountered infections of E. coli include diarrheal disease, urinary & respiratory tract infections and other illnesses. Detection of E. coli in drinking water indicates faecal contamination of water. According to Dr A M Paturkar, Associate Dean, Bombay Veterinary College, “Recovery of E. coli from 66
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serious infection. “It is an underrated pathogen associated with several outbreaks, viz., Romaine Lettuce - E. coli O157:H7, 2011; Travel to Germany – Shiga toxin-producing E. coli O104, 2011; Lebanon Bologna - E. coli O157: H7, 2011; Hazelnuts - Escherichia coli O157:H7, 2011, etc,” points out Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd. It is time to take precautionary measures as hemolytic uremic syndrome (HUS) associated case was reported sometime
hazards, and it is a basic requirement for addressing food safety. “Removal of the positive samples from the food chain may markedly minimise diarrheal episodes in India; it is especially required for the food intended for sick, immuno-suppressed, children and geriatrics,” points out Dr Paturkar. Robust risk-based preventive control strategies can help protect our food. Including E. coli in the test list will help in avoiding outbreaks (like the one
E. coli testing
Germany has faced) in our country and provide us imported food products that are free of microbial contamination. This is an urgent need especially with respect to products that are consumed without processing.
Investment scenario Any food testing laboratory can undertake this work. “It is prudent to install such facilities at the port-ofentry. The basic facility required is a laboratory where routine microbiological work can be performed. The veterinary and other food technology or basic colleges may also be empowered to undertake this work,” opines Dr Paturkar. Testing involves sampling, transportation of samples under chilled conditions and analysis of samples for E. coli in the laboratory. Basic instruments like sterilisers (autoclave and hot air oven), biosafety cabinet, glassware, plasticware, media and technical proficiency to handle isolates are required. Also, rapid diagnostic kits are available in market, which will give results in short time. According to Dr Bhajekar, the investment required to conduct the test is not substantial. And on the question as to how the government
Need For EColi Testing R Agri-produce may be contaminated by E. coli due to exposure or improper use of manure R E. coli has been identified in outbreaks of food-borne illnesses linked to fresh produce R Infection can be food-borne as well as transmitted via other humans, direct or indirect contact with animals (particularly ruminants) or through contaminated water R E. coli testing is critical to assure the safety and quality of foods R Food producers must comply with food safety laws
should go about it, Dr Bhajekar replies, “It should be done in phases, which will include enlisting/certifying laboratories in India authorised to conduct the test, relevant training with respect to the test procedure, etc.” The test should include general awareness with respect to pathogen, the basic testing requirements and parameters, an elaborated test method that should also justify the acceptability criteria of the product, and lastly recommendation with respect to consumption and storage guidelines. “The panel should also consider the strategy to be followed in case any outbreak scenario. The implementing agency will definitely be FSSAI,” she says.
It is necessary to mention the ‘geographic origin’ of the consignment. It is because some strains are rampant in certain locations when compared to other locations. Important issues before implementation For effective implementation of E. coli testing, the issues that must come under the purview of any committee or panel include designing a robust test protocol, a laboratory set-up that will be required for the test, basic testing requirements, nature of samples to be analysed, implementing new intervention tools and the acceptability or rejection criteria with justification. According to Dr Paturkar, the panel can discuss on preparation of ‘data-sheet ’ on the profile of E. coli in f ruits and vegetables. Further, the panel can also prepare the database of the food poisoning outbreaks repor ted so far in India associated to E. coli. “The panel can discuss on the surveillance and monitoring mechanisms to be implemented on
As many other foodborne pathogens such as pathogenic bacteria or the viruses are difficult to cultivate compared to E. coli, it indicates faecal contamination with probably more dangerous pathogens such as Salmonella that can cause typhoid in humans. Hence, testing of E. coli is a recommended practice for many food items. Dr A M Paturkar
Associate Dean, Bombay Veterinary College
E. coli in f ruits and vegetables at a country level,” he says. It is necessary to study the ways and means of transportation of fruits & vegetables, be it at ambient temperatures or frozen or preserved. If preserved, it is important to figure out what kinds of preservatives are used for the products. Further, it is also necessary to study the type and nature of packing material used & ways in which the commodity is handled. Basic data on these aspects is essential to rule out any issue arising thereafter. “It is necessary to mention the ‘geographic origin’ of the consignment. It is because some strains are rampant in certain locations when compared to other locations. This data will later help in elucidating molecular epidemiology of the strains,” points out Dr Paturkar. Even certain drug-resistance elements are transferred via E. coli. “Hence, there is a need to undertake a study in India about the drug-resistance profile and archival of the indigenous strains. Such basic research would enable solving of the problems arising after import,” he exhorts. Another important factor on which effectiveness of the test, to a large extent, depends is infrastructure. “The most important aspect should be to ensure suitable infrastructure in the country. In case it is not available, government should take appropriate measures for the same,” asserts Dr Bhajekar. Email: prasenjit.chakraborty@infomedia18.in
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STRATEGY Effective procurement policy
Bridging
gap in Avani Jain
R
anked as the fourth-largest edible oil economy in the world, the Indian edible oil market is currently estimated at ` 750 billion and growing at a rate of 5-6 per cent per annum. The demand for edible oil in India has shown a compounded growth of 4.5 per cent over the last 10 years. This presents a significant growth opportunity for edible oil companies in the country. Keeping this growth trajectory in mind, in the last decade, the edible oil companies in the country have accelerated their efforts in terms of production capacities. This has brought along many problems and a major one being the procurement of quality raw materials for processing. David Vanka, Senior Manager Exports (Oleochem Division), Ruchi Soya Industries Ltd, notes, “The raw materials required for edible oil processing are mustard crop, sunflower, cottonseed, soyabean, oil palm. The other available oilseeds are sesame, peanuts and oil f ractions of crop plants. Thus, the companies need to increasingly focus on the continuous supply of raw materials to increase their production.” Significant demand-supply gap has led to a high reliance on imports 68
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edible oil industry
To meet the growing demand for edible oil, companies are adopting different strategies to ensure effective supply chain management. and linkage to international markets, making the domestic prices vulnerable to volatility in international edible oil price movements. Thus, in the present scenario, companies are taking various steps for ensuring an effective supply chain.
Methods adopted In order to shore up raw material procurement, companies are adopting contract farming strategy. Vanka notes, “In the recent years, contract farming has evolved as a viable way for timely procurement of raw materials for oil processing. Through contract farming, companies can ensure steady supplies of mustard crop, cottonseed etc; be free from fear of price risk fluctuations; and other benefits like non-investment in big resources like land, product risksharing etc. Contract farming is fruitful for the farmer also as he gets the training, expertise to increase his yield, and a fixed price despite the fluctuations in market price.” It is also important to note that most of the crops involved in edible oil extraction are seasonal and grown
in particular months only. So another method is to cultivate mustard and other crops in large quantities in the peak season and store those for usage during the whole year. Vanka explains, “Some crops are seasonal. For instance, mustard is mainly grown from October to May. Hence, companies need to buy mustard seeds during that time and store it in bulk quantities for ensuring that the production is not affected during other months.” An important characteristic of the Indian edible oil consumption pattern is the variation in preferences across regions, driven by taste and availability. Vanka avers, “Therefore, the companies are focussing on setting up their manufacturing plants in those regions where the demand for a particular edible oil is maximum and the crops are also in abundance in that region. This helps in reducing the transportation cost and also ensures effective supply chain.”
The way forward India has emerged as the fourth-largest edible oil economy after the US, China and Brazil. In the near future, the demand for edible oil is expected to increase by manifold. So, companies need to focus on the supply chain and procurement strategies in order to keep pace with the growing demand. Email: avani.jain@infomedia18.in
Food hygiene TIPS & TRICKS
Subhash Vaidya
I
n the context of fast-paced lifestyle witnessed today, people emphasise highly on food safety, as food-borne illnesses can be fatal sometimes. Moreover, outbreak of foodborne diseases can damage the business of a company as well as send wrong signals to consumers, besides resulting in economical losses to company. In order to prevent such unpleasant incidences, the Hazard Analysis Critical Control Point (HACCP) system and ISO22000 food safety management system have been followed worldwide to achieve food safety goals. The ideal HACCP system is one that prevents/controls food safety hazards from the time raw materials are received, right through production till the product reaches endconsumers. It must be based on compliance with the requirements of current Good Manufacturing Practices and sanitation standard operating procedures. Prerequisite programmes (PRPs) are the foundation for right HACCP plan and must be adequate & effective. The PRPs are covered for the premises where the food production takes place, which include internal & external property, sanitary facilities, and water, steam & ice quality, among others. One of the major requirements is the human resources development. The food safety team and other personnel handling food need to be competent, with appropriate education, training, skills and experience. It is, therefore, necessary for an organisation to identify the necessary competencies for personnel whose activities have an impact on food safety, and provide adequate training. Food companies seeking to achieve food safety goals need to consider the following types of training:
Induction training: This training is generally provided in all the industries, irrespective of food manufacturing company. Normally, a senior member or manager of the company imparts this training to a new employee, with a view to get acquainted with the functioning of the company. This is a type of on-the-job training.
General purpose training: This includes fire-fighting, first aid and emergency preparedness. Those who handle strong cleaning chemicals or other potentially hazardous chemicals should be instructed in safe handling techniques. Hygiene training: This is one of the most important aspects for any employee or staff coming into contact with products in the entire food chain. Hygiene involves adherence to healthy practices, but in modern technology, this is usually regarded as a particular to cleanliness. There are different categories of employees working in different departments, right f rom inspection of raw materials, stores, purchase, production, quality control, dispatch, marketing, etc. The training has to be organised as per the understanding levels of employees, be it workers, supervisors, or managers. Use of slide show and documentary visuals is highly recommended to highlight the importance of the subject. HACCP training: HACCP is an important step to determine the presence of biological, physical & chemical hazards, which might be present at various stages of manufacturing food products. To understand the critical control points and how to fix control limits is the main purpose of this training. All the supervisory staff from various departments – from inspection of raw material, production, purchase, dispatch, quality control, marketing – should be adequately trained on how to achieve food safety goals in their particular areas. It is advisable to impart HACCP training at proper intervals. Internal audit training: It is not possible to bring an external agency to one’s facility in order to ensure that safety procedure is established, and
D E O N O F GIE Y H Food hygiene training is fundamentally important. Food service personnel should have necessary knowledge and skills to handle food hygienically. They should be aware of their role and responsibility towards protecting food from contamination or deterioration. Special purpose training: This is important for deserving members of staff and workers to learn special techniques of production, quality control, organisation behaviour, leadership, motivation, and similar aspects.
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Food hygiene
maintained as per the documented records. It is, therefore, essential to train supervisors to conduct internal audits of other departments. This will help the organisation to find out the gaps, non-compliance, and thereby corrective actions can be taken. This will also ensure that the food safety system implemented by any organisation fulfills the requirements. Therefore, training employees to conduct internal audits of the company will help minimise noncompliance at the time of audits by external agencies. Training from external agencies: Often, various associations or councils arrange training programmes. Such initiatives are important because companies will get the latest information about the best practices, new systems & legislations, and many other issues. Keeping training records: It is recommended that every organisation should have a list of training needs, type of training given to employees and a
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training calendar. Training calendar is an essential tool for the management; it will help the top management to keep track of what type of training is to be given to employees and when. Likewise, training record is one of the essential elements. All the records are to be maintained in a proper format and the personal manager or Human Resources Development (HRD) manager should evaluate training provided to each employee. On the basis of this evaluation, the HRD can draw conclusion as to whether employees have understood their role in the entire food safety chain. Therefore, periodic assessments of the effectiveness of training and instruction programmes should be done, apart from routine supervision and checks to ensure that procedures are being carried out effectively. Training programmes should be routinely reviewed and updated as & when necessary. A system should be in place to ensure that food handlers
remain aware of all procedures necessary to maintain the safety and edibility of food.
Final review Proper training programmes for all employees in the entire food chain that are regularly evaluated and put before the management during the Management Review Meetings will enable food companies to adhere to the accepted standards, meet regulatory requirements and achieve the food safety goals. The key to healthy and safe food lies in proper training, which is an essential tool and foundation to meet the evergrowing demand for food safety. Subhash Vaidya is a Senior Consultant for food, HACCP & ISO 22000 food safety management system. He is also a Consultant for the dairy industry. Email: dairytech@rediffmail.com
PROJECTS
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Agri-infrastructure
MARG Project type New facility Project news MARG Ltd has signed MoU with Karnataka government to develop various projects in agri and rural infrastructure & agri-industry fields in the state with an overall investment of ` 4,000 crore over the next 5-7 years. The important components of the projects are Agri Business Investment Region in Belgaum/Mysore, Knowledge Hubs/ Agri Innovation Clusters in Mysore/ Belgaum, Agri-Port with related backup area development in Uttara Kannada district, etc. Project location Karnataka Project cost ` 4,000 crore Implementation stage Planning Contact details: MARG Ltd ‘MARG Axis’ 4/318, Old Mahabalipuram Road Kotivakkam Chennai 600 041 Tel: 044-2454 1111 Fax: 044-2454 1123 Email: info@marggroup.com Bottling plant
Implementation stage In progress Contact details: RJ Corp Plot No – 31, Institutional Area, Sector 44, Gurgaon 122 002 Haryana Tel: 0124-464 3400 Fax: 0124-464 2203 Email: info@rjcorp.in Confectionery
Nestle India Ltd Project type New facility Project news Nestle India is planning to invest nearly ` 500 crore on mainly Maggi noodles and confectionery manufacturing plant in Gujarat next year. The project is expected to commence production in 2014-2015. Project location Gujarat Project cost ` 500 crore Implementation stage Planning Contact details: Nestle House Jacaranda Marg M Block, DLF City, Phase 2 Gurgaon 122002 Tel: 0124-238 9300 Email: himanshu.manglik@in.nestle.com
RJ Corp Project type Greenfield facility Project news RJ Corp is setting up bottling plants for PepsiCo in Haryana and Guwahati with an investment of ` 200 crore and ` 140-150 crore, respectively. Project location Haryana and Guwahati Project cost About ` 340-350 crore
Dairy
Tirumala Milk Products Pvt Ltd Project type New facility Project news Tirumala Milk Products Pvt Ltd (TMPPL), the second-largest private dairy player in South India, is gearing up to set up the country’s largest integrated dairy plant at an investment
of about ` 6,000 crore near Vinukonda in Guntur district of Andhra Pradesh. It is expected to start operations in five years from now. Project location
Vinukonda, Andhra Pradesh Project cost ` 6,000 crore Implementation stage Planning Contact details: Tirumala Milk Products Pvt Ltd # 435 W Block, 5th street, C sector Anna Nagar West Extension Chennai 600101 Tel: 044-26152128 Email: tmplmilk@yahoo.co.in Emu meat processing
Vileena Emu Processing Pvt Ltd Project type New facility Project news Vileena Emu Processing is constructing emu processing unit with an investment of ` 18 crore in Phase-I and ` 10 crore in Phase-II. The unit spread over 22 acre at Nuziveedu in Krishna district of Andhra Pradesh. The unit will have an installed processing capacity of 300 birds per day. Trial run, with 80 birds a day, will be completed by March 2012, and commercial production is expected to start from April. Project location Nuziveedu, Andhra Pradesh Project cost ` 18 crore (1st phase) and ` 10 crore (2nd phase) Implementation stage In progress Contact details Vileena Emu Processing Pvt Ltd G5, Sai Apartments Vijayawada, Andhra Pradesh Email: info@vileenaemu.com
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EVENT LIST
NATIONAL INDORE
AURANGABAD
Madhya Pradesh, Jan 6-9, 2012, Labh Ganga Convention Center, Near Hotel Radisson
Maharashtra, Feb 17-20, 2012, Garware Stadium
India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.
For details Infomedia 18 Ltd
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@infomedia18.in
FoodPro & Hospitality 2012
Jaarbeursplein 6, The Netherlands Tel:+31 (0) 30-2952700, Fax:+31 (0) 30-2952701 Email:info@vnuexhibitions.com
Event showcasing latest developments in technologies for food processing and hospitality industries; February 17–20, 2012, at Palace Grounds, Bengaluru
Nutra India Summit A trade show for nutraceutical products and functional food; March 15-17, 2012; at Hotel Lalit Ashok, Bengaluru
For details contact: Triune Team No 25, 3rd Floor, 8th Main Road, Vasanthnagar, Bengaluru Tel: 080-4330 7418 Fax: 080-2235 2772 Email: info@triuneexhibitors.com
For details contact: Images Exhibitions S-21, Okhla Industrial Area Phase II, New Delhi Tel: 011-4052 5000, Fax: 011-4052 5001 Email: saketsharma@imagesgroup.in
Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar, CII (WR) 105, Kakad Chambers, 132, Dr A B Road Worli, Mumbai 400 018 Tel: 022-2493 1790, Fax: 022-2493 9463 Email: saurabh.rajurkar@cii.in
International Foodtec India 2012 For details contact: M M Activ No 240, Kaliandas Udyog Bhavan Near Century Bazaar, Babasahebkar Marg Worli, Mumbai Tel: 022-2438 5007, Fax: 022-2437 9882 Email: enquiry@nutraindiasummit.in
VIV India 2012 International trade fair for intensive animal production and processing; February 22-24, 2012; Bangalore International Exhibition Centre (BIEC)
Food Forum India Event spanning the vast array of food business segments like processed food, food retail, food services, etc; March 27-28, 2012; at Bombay Exhibition Centre, Mumbai
For details contact: VNU Exhibitions Europe
An international exhibition on food processing and packaging technology; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor, 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411, Fax: 040-6668 4433 Email: g.vamshidhar@koelnmesse-india.com
INTERNATIONAL Boston Wine Expo 2012 An event featuring latest developments on wine; January 21-22, 2012; Seaport World Trade, Boston, the US For details contact: Ed Hurley ResourcePlus Shows & Events 200 Seaport Blvd., Suite 50 Boston MA 02210, The US Tel: +617-385-5214 Fax: +617-385-5166 Email: ed.hurley@resource-plus.com
Anuga Foodtec 2012 ISM Cologne One of the leading trade fairs for the confectionery industry; January 29February 01, 2012; at Cologne Exhibition Centre, Cologne, Germany For details contact: Koelnmesse GmbH Messeplatz 1 Koeln, Deutschland, Germany Tel: +49-221-8212466 Fax:+(49)-(221)-8212105 Email: c.majchrowicz@koelnmesse.de
An exhibition for food and drink technology; March 27-30, 2012; Cologne, Germany For details contact: Volker De Cloedt Messeplatz 1 50679 Köln Germany Tel: +49 (0)221 821 2960 Fax:+49 (0)221 821 3285 Email: v.decloedt@koelnmesse.de
The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing
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India Converting Show 2011 EVENT REPORT
T
he packaging industry is growing at an enviable rate in India, and dedicated events like India Converting Show aid this sector to seek newer heights. This show proved to be a launchpad for various new products and the exhibitors were extremely satisfied with the relevant visitors, which led to a number of positive business leads.
Enabling platform to convert potential into reality
An ideal launchpad Quadtech Inc, one of the leaders in design and manufacture of control systems, launched its all-new inspection system and colour measurement system Spectralcam at the exhibition. The system, providing film stabilisation and on-thefly high definition dot viewing, received several leads at the show. Intergraphic Sales & Services chose this platform to present its high frequency PET box diecutting machine. Amit Sheth, Director, Intergraphic Sales & Services, said, “There have been some serious customers who are interested in our machines. After the show, we will have a follow-up with them.” Enigma Ventures, one of the leading carton machinery manufacturers, launched its rotary die-cutting chain type with slotting attachment - OSRD-2 Om Swastik. “This machine can work as die-cutting machine as well as a four bar rotary slotter. There is no requirement of two machines, when your job can be completed by a single one. The show has given us several leads, and we are expecting a good business in the coming days,” said officials from Enigma Ventures.
Positive response Kody Equipments, offering its unique slitter rewinder machine, has always generated a good business at the PackPlus editions. And the India Converting Show 2011 has not been an exception. BST Sayona Automation showcased its all-new range of tension control products such as pneumatic and magnetic particle brakes, load cells and controllers. The company, attracting a gamut of visitors at its stall during
India Converting Show closed on a high note recently at Bombay Exhibition Centre, Mumbai, registering a footfall of 5,200 visitors. The exhibition featured 125 exhibitors, more than 25 product launches and around 50 running machines. the exhibition, also presented its web guides and web inspection systems that are geared towards optimising performance, results and yielding a faster return on investment (RoI). Maxcess India Automation displayed Tidland Blade Sharpening System and Fife SE-46 Digital Line Guide, and Trident Packaging Solutions unveiled a range of new solutions including impact software for packaging and small die shop concepts. Suddha Converting Machines, one of the renowned names in the Indian converting industry, presented its aluminium foil converting, flexible packaging & special purpose machines like PVDC coating machine, paper moisturiser, aluminium foil separator and ultra light gauge aluminium foil slitter. The company sold two of its slitter rewinder machines on the very second day of the exhibition, out of
which one is to the packaging giant ACG Worldwide. “We have some more orders in pipeline, which would be reviewed after the exhibition,” said Ashis Banerjee, Managing Director, Suddha Converting Machines.
International pavilions The China and Taiwan pavilions showcased corrugated box making machinery at the show. “It has been a pleasure to participate in India Converting Show as it helped us know more about the prospects of the rising Indian market,” said Sandy Zhao, International Sales Director, Guangdong Dongfang Precision Science & Technology, China. “With Mumbai and the nearby cities being a hub of leading converters and corrugators, the show was destined to be a big hit,” asserted Neetu Arora, Director, Print-Packaging.Com, the organisers of the event.
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EVENT REPORT Sweet & SnackTec India 2011
One-stop-shop technology show The recently held Sweet & SnackTec India 2011 and Dairy Universe India 2011 showcased an array of technological developments to sectors like sweets, snacks, and dairy sectors. Conference on ice cream was a major attraction of the event.
Visitors at IDMC stall
Dr A K Srivastava cutting the ribbon
Prasenjit Chakraborty
S
weet and SnackTec India 2011 and Dairy Universe India 2011 that took place from December 6-8, 2011, at Bombay Exhibition Centre, Mumbai, created a buzz in the food processing industry by attracting the prominent players in the sweets, snacks and dairy sectors. The exhibition was organised by Koelnmesse YA Trade Fair Pvt Ltd jointly with Indian Dairy Association (West Zone) and DLG – German Agricultural Society. Sweet & SnackTec India focussed on sweet & snack processing & packaging technology, as well as equipment and supplies, while Dairy Universe India covered areas like dairy processing, packaging & distribution technology, equipment, etc.
Event at a glance The exhibition was inaugurated by Dr A K Srivastava, Director, National Dairy Research Institute, in the presence of Dr Arun Patil, Chairman, Indian Dairy Association (West Zone); Sanjeev Gupta, 74
Modern Food Processing | January 2012
President, Agro and Food Processing Equipment & Technology Providers Association of India; Manoj Paul, Country Manager, Heat and Control (South Asia) Pvt Ltd; and Ashwani Pande, Managing Director, Koelnmesse YA Tradefair Pvt Ltd. In his inaugural address, Srivastava emphasised on the need for such fairs for better future of the two sectors. “Exhibitions like Dairy Universe India and Sweet and SnackTec India provide platforms to the respective industries, as such events showcase latest trends and technological developments, besides discussing various challenges being faced by the food processing industry,” he said.
Vibrant participation Around 120 exhibitors from 13 countries displayed their products and services provided to sweet, snack, and dairy industries. According to the organisers, around 3,304 trade visitors had visited the exhibition. Almost all the exhibitors expressed their satisfaction by the quality
Kanchan Metals officials attending visitors’ queries
of visitor turnout, which include the top management personnel from leading companies in sweet, snack, and dairy industries like – Haldirams, Cadbury’s, ITC Foods, Amul, Hatsun Agro, Mother Dairy, Perfetti, Unilever India, etc.
Information galore A one-day seminar on ‘Ice Cream for everyone, everyday, everywhere’ was organised by the Indian Dairy Association. The focus of the seminar was on issues like technological requirements, market trends and the challenges being faced by the ice cream industry. It was well-attended by around 100 representatives from leading ice cream manufacturing companies from India. The next edition is going to be held from September 11-13, 2012, in Mumbai. “In the next edition, we expect around 350 exhibitors from across the world, with pavilions from France, China, Taiwan etc,” said Ashwani Pande, Managing Director, Koelnmesse YA Tradefair Pvt Ltd. Email: prasenjit.chakraborty@infomedia18.in
India Packaging Show 2011 EVENT REPORT
A total package for end-user industries There was no dearth of orders and enquiries for the exhibitors at India Packaging Show 2011. Besides, the exhibition witnessed more than 50 new launches, which indicate the importance of the event to the packaging industry. Conference on technology and emerging trends in packaging materials etc were the other highlights of the show. Indian packaging industry has opened up many avenues to explore and a trade exhibition like India Packaging Show helps us sense the pulse of the Indian market,” said Bob Taylor, Director - Sales, Valco Melton Engineering.
Profit platform
Distinguished diginitaries at the lamp lighting ceremony
I
ndia Packaging Show 2011, held from December 7-10 at NSIC Exhibition Centre, New Delhi, attracted 175 exhibitors and witnessed more than 50 new launches. The event saw the presence of 5,126 visitors from India and neighbouring countries. Coming together with Food Technology Show organised in association with All India Food Processors Association (AIFPA), the event also brought together Pharma Technology Show, Automation 4 Packaging, Bulk Pack, India Logistics Show and India AIDC Show onto one platform.
Enquiries and orders Complementing the exhibition was a host of new products unveiled by some of the leading companies from the industry. Hilda Automation, which has recently entered into labelling bottles, launched fully automatic BOPP labelling machine and fully automatic shrink sleeve labelling machine at the show. Similarly, Inpack Fabrications (P) Ltd sold its Automatic Vertical Form Fill Seal
(VFFS) Machine to Bhole Baba Milk Foods. “The standard and the productivity of our machine provided at an affordable price attracted visitors to our stall. We sold one of the VFFS machines on the spot and have some more orders in the pipeline,” said M R Appa Reddy, Chief Operating Officer, Inpack Fabrications. India Packaging Show 2011 generated substantial orders and enquiries for the exhibitors. For instance, Shri Krishna Packaging received orders for its shrink packaging machines on the third day of the exhibition and companies like Hassia Packaging (P) Ltd, Nichrome India Ltd, Parle Global Technologies (P) Ltd, B&R Industrial Automation (P) Ltd and Uflex Ltd also received serious enquiries from the visitors at the show. Bosch Packaging Technology, the renowned packaging machinery manufacturer, launched BVK 1200 – the high speed candy wrapping machine at the show. Valco Melton Engineering (P) Ltd launched adhesive application systems with the new evolution C series hot melt unit. “The technological awareness of the
The food technology segment of the show featured revolutionary products from companies like Monga Strayfiled, DPH Engineering, Ishida India, Dynatech Marketing Company and Falcon Autotech. Bosetec LLC, which is trying to set a base in India, felt that the show provided them with a good breakthrough in the market. “We are providing global technology to the Indian market, and with India Packaging Show we got a chance to study the market and understand the requirements of the industry,” said Ashim Kumar Bose, Managing Director, Bosetec India. Parle Global Technologies found the show to be much beyond its expectations. “The show reflects the growth of the Indian economy and technological awareness of the industry,” said R Ramanathan, COO & Director, Parle Global Technologies (P) Ltd. Concurrent with the show was the annually held international conference that focussed on ‘Enabling technology for packaging & processing systems’. The PackAge Conference on day one highlighted emerging trends in packaging materials, systems and compliances. The seminar on day two, organised in association with AIFPA, focussed on cutting-edge technologies for food processing industries in India. On day three, the workshop on Automation 4 Packaging was held in association with Automation Industry Association (AIA).
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BOOK REVIEW
The A-Z of food safety Author: Jeremy Stranks Price: ` 1,295
This really is one of the ideal books for all the food safety fact-hoovers out there. It brings together information and facts that are to some pointless, but to others captivating. An excellent read or reference tool, it will take pride of place next to Encyclopaedia to have almost any food safety-related question answered. It offers a sea of knowledge on various technical and general terms used in food safety management from aflatoxins to chemical residues, from food regulations to food safety management systems, and many more without having to log onto the internet. Every food business operator and food safety professional would highly benefit from this book. Compiled by a seasoned safety expert, it seems to contain just about everything on food safety you would want to know, and a lot of stuff you did not even know about. Quite readable for this type of reference book, few pictures would have been nice and refresh the readers. The appendix compiled in this book has many useful formats, which can be tweaked and used by food business operators in any country, although the book offers formats based on the Food Hygiene (England) Regulations 2006 and the EC directives. This book is absolutely crammed full of facts, is well-indexed, and there is a high probability of the answer you are seeking being found in its pages.
Reviewed by: Pankaj Jaiminy, AVP, Food, Health & Beauty-Certification, Testing & Inspection, TUV SUD South Asia
This book includes 16 research papers and 4 review papers, with 475 important references, author index and subject index. It presents 20 chapters covered under 5 sections, ie, an overview of food volatiles; instrumental analysis of food flavours; correlation between sensory properties and chemical structures of flavour components; synthetic, thermal reaction, and enzymatic approaches to flavour components; and additional properties of flavour components and flavours. The papers presented in this book reflect the latest developments in organic synthesis, chromatography, spectroscopy, flavour research and development. The isolation and characterisation of flavour components in meat products, asafoetida, wine, etc, through advanced techniques such as GC-MS, GC-olfactometry, electronic nose, chemical sensors are presented. The mechanism of pathways of formation and structure elucidation of aroma active compounds are described at length. Some researchers tried to establish a correlation between sensory properties and chemical structures of some important flavour components in food products. The additional properties like antimicrobial activities, undesirable flavour formation caused due to lipid oxidation are also presented in the last two chapters. All in all, a good reference book for industry professionals, students and researchers engaged in food flavour analysis.
Aroma of flavor active compounds in foods Editors: Gary R Takeoka, Matthias Guntert and Karl-Heinz Engel Price: ` 14,650
Reviewed by: Dr S K Nayak, Sr Lab Manager-Food Testing, TUV SUD South Asia
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com
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PRODUCTS
M Manufacturer E Exporter D Dealer I Importer This section provides information about the national and international products available in the market
AC motors
ME NBE Motors offers AC motor. The housing (stator frame) is made up of cast iron body with coiling ribs.The rotor is of core insulated lamination with a high pressure die-cast aluminium cage. The whole rotor assembly is dynamically balanced to ensure quiet and vibration free operation. Surface of the rotor is protected by an anti-corrosion coating. The shaft is made from high carbon steel (ie, EN8), the terminal box is located at the right side of the drive end, sealed against ingress of moisture and is provided with conduit entry. The earthing terminal is fitted at the box-side. High airflow external bidirectional polypropylene fans assure low temperature rise to give an extended motor life. Fan cowls are suitable to gauge pressed steel construction, securely bolted to the end shield of the motor body. The current standard range is from 0.12 to 40 kW in various polarities in frame sizes of 56 to 200 in 2, 4, 6, 8 pole design. Each motor undergoes total tests during manufacturing process and prior to despatch. Type of cooling conforms to IS:6362 Standard. These motors are suitable for a variety of industrial, domestic and other general-purpose applications, in food, chemical and pharma industries. NBE Motors Pvt Ltd Ahmedabad - Gujarat Tel: 079-22740546, Mob: 09327049213 Email: info@newbharat.com Website: www.newbharat.com ISO 14001:2004, ISO 9001:2000 and OHSAS 18001:2007
Grain silos
D Milltec Machinery offers galvanised corrugated silos and material handling equipment for grain storage. The capacity of these galvanised silos ranges from 50 MT to 15000 MT or more. Also offered are turnkey services right from designing the most economical silo system to suit the site conditions.
Iodine value meters
M Developed in compliance with international quality standards, these instruments are capable of inferring adulteration, based on the iodine number. The iodine value meters are designed and manufactured in collaboration with Central Scientific Instruments Organization, Chandigarh. These instruments are based on the basic measurement principle, which is on the change in potential between the sensing and reference electrodes, when the electrodes are immersed in a mixture of test reagent and the sample oil. Some of the benefits include, low-cost, battery-operated, portable, LCD display, direct display of iodine number, stable & dedicated reagents, long shelf-life of reagents, no standards required for calibration, reproducible results and easy to operate.
Erection and supervision works for grain silos are also undertaken.
The instruments are demanded for varied grades of oils and can be used to identify oil, based on iodine number.
Milltec Machinery Pvt Ltd Bengaluru - Karnataka Tel: 080-2801 6666 Email: marketing@milltecmachinery.com Website: www.milltecmachinery.com
Uniphos Envirotronic Pvt Ltd Ahmedabad - Gujarat Tel: 079-40371646, Mob: 09909994063 Email: cel@uniphos.com, Website: www.uniphos-she.com
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PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Knives & blades
Tray dryers
ME
ME
Apex Shears offers food processing knives and blades that include vegetable, meat, poultry, chapatti circular slicing blades, meat/fish processing bandsaw blades, bread slicing knives, etc. It also manufactures all types of perforation and packaging knives, VFFS machine knives, potato chip slicing blades, 3-hole industrial razor blades as well as custom/OEM blades as per users’ requirements for all machines and cutting applications. These blades are made from a variety of steels, including food grade stainless steels, carbon steels and/or alloy steels suitably selected for the application.
Aero Therm Systems offers tray dryers. Fan impeller’s axial flow design will give better uniformity & quick drying. The digital temperature indicator controller gives accurate temperature control. Control action can be on-off or PID as per control accuracy required. The dryers can be made of MS/aluminium/SS 316/ SS 304 or FRP lined as per requirement. Flameproof and sparkproof versions are also available. Heating can be electrical/ thermic fluid or steam radiator/oil fired hot air generator. The tray dryers have capacity ranging from 12 to 200 trays of 32” 16 1.25” size. Temperature range is available up to 550°C.
These find application in food manufacturing industry for cutting. Apex Shears Pvt Ltd Mumbai - Maharashtra Tel: 022-23791113 Email: info@apexshears.com Website: www.apexshears.com
Ribbon blenders
M Ribbon blenders are suited for blending of solid where the material is less than free flowing. These are available in the customary U-shaped trough with a variety of agitator arrangements. They are also offered in sanitary design as well as heavy-duty versions utilising heavier walls and oversized shafts and bearings for especially dense materials. The ribbons are so arranged that when rotated these reach each and every corner of the trough and impart radial and linear motion to the whole of the materials to be mixed. At the same time, material is moved from the side of the trough to the centre; and from the centre of the trough to the sides, resulting in quick and fast homogenising of the products. Features include: blades designed to suit specified product characteristics; triple mixing action for fast & efficient blending; gland packing provided with Teflon bush & PTFE braided gland; gland can be replaced without dismantling drive assembly; guards/grills & limit switches provided for maximum operator safety; and blenders are ground and buffed for smooth & clean working.
These are applicable in food processing industry, automation, labs & R&D, construction. Aero Therm Systems Pvt Ltd Ahmedabad - Gujarat Tel: 079-25890158, Mob: 09824408720 Email: contact@aerothermsystem.com Website: www.aerothermsystem.com
Conveyor equipment
M Varada Engineers offers conveyor equipment, such as inclined conveyors and flight elevators. The conveyor equipment is useful for elevation of the raw material to a particular height. These are manufactured in standard configurations as well as per custom requirement. The inclined conveyor belt is made of white PVC foodgrade or PU with profile or clits for easy elevation of raw material to a particular height as per requirement. The belt for these inclined conveyor design can be both polypropylene as well as stainless steel. Observation conveyors are useful for conveying and inspection of raw materials.
These are applicable at the food processing industry.
This is applicable in food manufacturing industry.
Paresh Engineering Co Mumbai - Maharashtra Tel: 022-28501794 Email: pecmarol@vsnl.com Website: www.pareshenggco.com
Varada Engineers Pune - Maharashtra Tel: 020-26989087, Mob: 09823076601 Email: omvarada@gmail.com Website: www.foodequipmentvarada.com
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Product Inquiry Card
5
EASY STEPS TO GET PRODUCT INFO
Product Sourcing Just Got Simpler
1 See the index page in this issue. Every product carries a number. 2 Choose products of your choice from the list. 3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes. 4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.
-1 TIPIN THE BDOUXCETS
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Business Insights •Technologies•Opportunities
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Business Reply Inland Permit No. 555 Bhavani Shankar Post Office, Mumbai 400 028.
Special Projects INFOMEDIA 18 LIMITED Ruby House,1st Floor J K Sawant Marg Dadar (W), Mumbai 400 028 INDIA
NO POSTAGE STAMP NECESSARY IF POSTED IN INDIA
PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Digital colour mark sensors
D Lubi Electronics offers SUNX (a brand of Panasonic) LX-100 series digital colour mark sensors that can detect any marking because they are equipped with red, green and blue LED light emitting element. Furthermore, to expand the functionality these sensors come with dual mode, ie, mark mode (ultra high-speed response) and colour mode (high precision mark colour discrimination) to suit any application. These sensors come with Mode Navi technology for enhancing features and are easy to use. The other special features include 4-digit digital display, super simple teaching, external teaching, 12-bit A/D converter, D-code, key lock, timer, NPN or PNP outputs, IP67 protection, etc. Amazingly all this comes in the size of 57 mm (W) x 24 mm (D) x 38 mm (H) body. The digital colour mark sensors can be used effectively in many applications/ industries, especially in packaging, food, pharma, textile, plastic, etc. Lubi Electronics Ahmedabad - Gujarat Tel: 079-22205471, Mob: 09327497006 Email: info@lubielectronics.com Website: www.lubielectronics.com
Sigma mixers
M Heavy-duty sigma mixers are designed to enable uniform mixing and kneading of heavier viscosity materials. Mixing trough and blades are fabricated from mild steel/ various grades of stainless steel. The product contacting parts are ground, buffed or smooth. Blades are designed to obtain thorough mixing of high viscosity materials. These blades are machined on a leading edge to keep minimum equal gap between the trough walls and blades. These are provided with heavy-duty gears, which are fitted to the blades. Shaft sealing into the stuffing boxes is provided by Teflon chevron rings/ PTFE braided gland rope to prevent leaking from blade ends. Guards/grills and interlocking are provided for maximum safety. These are applicable for different kinds of doughs, stiff pastes, adhesives, polyester compounds, flush colours, brake lining compounds, soap, PVC coatings, rubber compounds, food dough, etc. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-28501794 Email: pecmarol@vsnl.com Website: www.pareshenggco.com
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PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Semi-automatic weighfeeders
Flake ice machines
E
DI
Sensograph Packaging offers semi-automatic weighfeeders that are provided with load cell based 32bit advanced controller. The controller has user-friendly operator interface where one can set different weights as per different batches and even different products. The feeder is available in single head, twin head and multi head versions. Manual sealer can be used to seal ready bags. The semi-automatic weighfeeders are equipped with smart controller, 200 mm x 100 mm display, HMIs compatible with all Indian regional languages, etc. Since the controller uses pneumatic control system and not magnetic, its operation is noise-free.
Industrial Refrigeration offers flake ice machines from Geneglace, France. These machines are reliable and can be installed on board fishing vessels. Geneglace flake ice machine is an insulated double wall stationary cylinder mounted in vertical position. The inner wall of this cylinder is chromium-plated. Between the walls, flows the low temperature R22 refrigerant. The central rotating shaft inside the cylinder has a helicoidal reamer which removes the ice from the wall without touching it. The ice then falls down into the storage container. The capacity of flake ice machine ranges from small table top units of 150 kg per day to large scale machines with capacities of 40 tonne per day.
These machines are suited for products, like pulses, wafers, dry fruits, tea powder, grocery items,vermicelli, candies, etc. Sensograph Packaging Technology Pvt Ltd Mumbai - Maharashtra Tel: 022-41420002 Email: mgt@sensograph.in Website: www.sensograph.in
Flow components
M IDMC offers a comprehensive range of stainless steel pumps, valves & fittings and other flow components to cater to dairy, food, pharmaceutical and biotechnology, brewery & beverages industries. The company also has a range of piping components, like pipes, bends, Tees, valves, unions, clamps in sanitary configuration. To add to its vast experience and expertise and to stay abreast with the latest technology in the world,
These are applicable in fish processing and food processing industries, hotels, hospitals, chemical lab and other wide ranging areas. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-22041185 Email: info@irl.co.in Website: www.irl.co.in
Coffee vending machines
M
IDMC has entered into technical and commercial tie-ups for producing stainless steel centrifugal and self-priming pumps. These pumps are available with/without electropolishing, flameproof/non-flameproof construction.
Fresh & Honest Cafe (A Lavazza Company) offers Lavazza Blue 4700 coffee vending machine in India. This professional plug & brew semiautomatic coffee machine is targeted at standalone cafes and restaurants that specialise in brewing that perfect cup of coffee for the coffee enthusiast. With its attractive and modern design, the LB 4700 is compact and easy to use with all the technology and performance of a top-of-the-range coffee machine. The machine works with Lavazza Blue capsules and has programmable keys for multiple product selection with LED display and can produce up to 200 cups/day.
These cater to dairy, food, pharmaceutical and biotechnology, brewery & beverages industries.
This semi-automatic machine comes with double group, dual espresso option, dual steamer for frothing milk.
IDMC Ltd Vithgal Udyognagar - Gujarat Tel: 02692-236375 Email: idmc@idmc.coop Website: www.idmc.coop
Fresh & Honest Cafe Ltd Chennai - Tamil Nadu Tel: 044-24622595 Email: info@lavazza.co.in Website: www.fresh-honest.com
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Modern Food Processing | January 2012
PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Chilly cutting machines
M Varada Engineers offers chilly cutting machines that are proven mechanical systems commonly used for green chilly cutting. All food contact parts and structure is made of 304 grade stainless steel. Cut pieces are as per specifications or otherwise 20 mm in length. The machines are compact in size and easy for working. They have durable SS cutting blades and a feeding arm that takes chilly to the cutting blades. These machines are used for chilly cutting as per client’s required size. The machines are userfriendly and have inbuilt conveyor for conveying the chillies. Wastage is very less, claims the company. Capacity ranges from 2000 kg to 10 tonne/day. Power requirement ranges from 2 Hp to 5 Hp @ 415 V. These are applicable in food processing industry for cutting. Varada Engineers Pune - Maharashtra Tel: 020-26989087 Email: omvarada@gmail.com Website: www.foodequipmentvarada.com
Food extruders
M Malik Engineers offers food extruders that are used for converting large variety of food cereals for extruding various shapes, like pellets, RTE snacks, breakfast cereals, precooked flours & starches, expanded products, such as soy nuggets, aqua feed, and various pasta products, viz, macaroni, vermicelli, spaghetti. Direct expanded snack products are produced using high shear adiabatic extruders, using various food cereals, which are fully expanded immediately as they emerge from the die attached to the extruders. These are used for producing RTE snacks, baked corn curls or collette, soy nuggets, aqua feed (floating), etc. Malik Engineers Dist Thane - Maharashtra Tel: 0250-2390839 Email: info@malikengg.com Website:www.malikengg.com
January 2012 | Modern Food Processing
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PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Rotary vegetable washers
Photoelectric sensors
M
M
Suan Scientific Instruments & Equipments offers a wide range of fruits and vegetables washers that are made using superior quality metal grade. The nylon bristle rollers rotate on their own axis and help in scrubbing the fruits clean. Some of the technical specifications include: materials of construction: SS-304; supporting stand: mild steel angle/channel frame; and fittings: waterjet spray system, drum rotating arrangement with motor & gearbox.
Omron Automation offers E3ZM series compact photoelectric sensors with built-in amplifier and stainless steel housing (SUS-316L). They have a sensing range of 15 m in through-beam, 4 m in retro-reflective, 1 m in diffused and 200 mm in BGS reflective mode. The photoelectric sensors have both prewire & connector type and NPN & PNP output models.
These vegetable washers have good cleaning and washing action with their two separate pumps that helps in spraying with force. Suan Scientific Instruments & Equipments Kolkata - West Bengal Tel: 033-25342047 Email: suanscientific_call@yahoo.co.in Website: www.suanscientific.com
Food-grade lubricants
M
These are applicable in food industries, for detecting the presence of components, transparent bottle detection, counting number of bottles/packs moving on the conveyor. Omron Automation Pvt Ltd Bengaluru - Karnataka Tel: 080-40726422 Email: enquiry@ap.omron.com Website: www.omron-ap.com
Water-ring vacuum pumps & compressors
M
A complete range of foodgrade lubricants that conform to NSF H-1 regulations and 21 CFR 178.3570 are available. These are odourless, colourless and tasteless. The features include ability to function in very high/low temperatures, water resistance, neutral behaviour towards synthetic components, resistance to chemicals, steam, vapour & foodstuff. In addition to offering reliability and protection, these meet environmental, health and safety guidelines. The products are designed to perform in extreme conditions, and are purpose formulated. These demonstrate broad applicability & rationalise use of lubricants.
These water-ring vacuum pumps and compressors have non-pulsating vacuum and pressure. These are energy-saving pumps designed for operating at low periphery speed and offer specific power of 60 to 65 m³/hr per kW. No lubrication is required as these can handle air/gas/air with water comfortably. Standard pumps are available with stuffing box-type gland seal arrangement and can also be offered with mechanical seal. A wide selection of pumps are available for any requirement ranging from 20-7000 m³/hr vacuum up to 700 mm Hg and pressure up to 3.5 kg/ cm². The vacuum pumps with air ejector are available with capacity ranging from 50-2000 m³/hr and vacuum up to 25 mm Hg ABS. Impellers are duly dynamically balanced as per ISO 1943-1973 (E) Class G 6.3. The vacuum pumps are available in CIFG-260, gun-metal, phosphor bronze, aluminium bronze, SS-304, SS-316 and other alloy steel material as per requirements.
These are used in gearboxes, vacuum pumps, compressors, hydraulic systems, as multi-purpose lubricants, on tabletting machines, packaging machineries, in food/pharma industry, etc
Applications are in industries, like chemicals, pharmaceuticals, fertilisers, paper, sugar, coalmines, power, steel, refinery, dairy, plastic, food processing, textiles, etc.
Integrated Technology Navi Mumbai - Maharashtra Tel: 022-23298682 Email: contact@integ-tech.net Website: www.integ-tech.net
Vacunair Engineering Co Pvt Ltd Ahmedabad - Gujarat Tel: 079-22910771 Email: info@vacunair.com Website: www.vacunair.com
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Modern Food Processing | January 2012
PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Screw extruders
Sugar pulverisers
M
M
MEGA series single and twin screw extruders are driven through helical gearbox and AC induction motor with frequency control panel for stepless control of screw speed. Barrel is of modular construction, made up of segments and is electrically heated. It is also provided with water jackets for removing extra heat. Hopper is provided with Auger feeder for controlled feeding over the screw. The machines have accurate digital controllers and indicators for keeping record of all important parameters of extrusion, ie, drive torque, current, extrusion pressure, temperature, rotational speeds, etc.
Able Manufacturers offers fine and coarse powdering machinery for sugar. The sugar pulverisers and impact mills, both are designed to grind sugar as per customers’ requirements. One does coarse grinding with high capacity and the other deals with fine material but less in quantity. These are made with accuracy and precision, with perfect selection of type of grinding elements. The rotors are dynamically balanced to ensure smooth, trouble-free operation and to minimise the breakdown time of the machinery. Different capacity machines are also available and manufactured as per customers’ requirements, eg, 50 kg to 1000 kg per hour.
The screw extruders are suitable for laboratory trials, small-scale production of polymeric and food cereals. Malik Engineers Dist Thane - Maharashtra Tel: 0250-2390839, Mob: 09821676012 Email: info@malikengg.com Website: www.malikengg.com
Grain moisture meters
M Uniphos Envirotronic offers grain moisture meter, which is a highly versatile instrument to measure the moisture content in grains, oil seeds etc. The instrument is preprogrammed to measure the water content of different types of grains. The grain moisture content is an important parameter which is sought by both the producers and the buyers. It determines the shelf-life of grains, taste, quality and the price. Knowledge about this parameter is also helpful to determine the extent of drying required before storing the product. It is durable, as the superior quality renders accurate readings with superior quality. The grain moisture meters find applications in food industry. Uniphos Envirotronic Pvt Ltd Ahmedabad - Gujarat Tel: 079-40371646, Mob: 09909994063 Email: cel@uniphos.com Website: www.uniphos-she.com ISO 9001:2008
The suger pulverisers are used for coarse/fine grinding of sugar, sugar with other foodstuffs, food ingredients with sugar, wafer & crumbs with sugar, etc. Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-65974111, Mob: 09849271975 Email: ablemfrs@hotmail.com Website:www.processmachines.com
Data loggers
D These sensitive products require the right ambient conditions in refrigerated rooms. Efficient measurement and documentation of the readings over months/years is possible using the professional data loggers. Long term driftfree humidity sensors with fast reaction time is possible. The data loggers have memory for up to 48,000 readings along with control and adjustment option. These are protective caps for dirt-ingressed air or corrosive gases. The data loggers are used in food & perishable goods storage area, airconditioning & ventilation systems, warehouses and pharmaceuticals. MTS Engineers Pvt Ltd Ahmedabad - Gujarat Tel: 079-26400063, Mob: 09879407970 Email: sales@mtsengrs.com Website: www.mtsengrs.com
January 2012 | Modern Food Processing
85
PRODUCTS
M Manufacturer E Exporter D Dealer I Importer Variable inlet vane dampers
Injection moulding machines
M
M
The dampers are used for capacity modulation. These give accurate modulation and power saving over other types of dampers at reduced air flow. When an inlet vane is partially closed, each blade directs the air into the wheel in the direction of rotation and so the air is pre-spun. For every inlet vane position there is different capacity vs static pressure curve and capacity vs brake horsepower curve generated by the fan. The variable inlet vane dampers are designed with mechanical principle of adjustment. Inlet guide vanes are synchronously adjustable in the same angular position by a connecting element.
Efficient and compact the CX series 2-plate injection moulding machines offered by KraussMaffei Technologies are internationally recognised for their groundbreaking, multi-technology system and process solutions for injection and reaction moulding technology and factory automation. The hydraulic CX ClassiX, available from 350 up to 6500 kN clamping force, featuring the proven 2-platen clamp system is an ideal solution for customers with high production demands and a low investment budget. Despite a slightly reduced option catalogue, the ClassiX series still satisfies nearly all customer requirements and impresses with its short delivery times and cost effectiveness. The large installation dimensions of the CX series permit the use of large moulds which are a common occurrence in the case of moulded parts with high demands on the surface or multi-cavity moulds.
Applications are in chemical, pharmaceutical, food and dairy industries. Vacunair Engineering Co Pvt Ltd Ahmedabad - Gujarat Tel: 079-22910771, Mob: 09904003010 Email: info@vacunair.com Website: www.vacunair.com
Plate freezers
I Horizontal plate freezers (model WF1J) offered by Industrial Refrigeration are manufactured by Innovative Freezing Systems, UK. These plate freezers are used for small capacity production where a block or a carton of frozen product is required, typical batch size of 1500 kg. Dimensions are length 4350 mm, width 1935 mm, height 2990 mm, and weight 5200 kg. Technical parameters include: refrigeration 33 kW, pump unit 1.5 kW, and water flow 25 m³/h. The plate freezers are used for fish, shrimp; meat & poultry; ready meals; and vegetables. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-22041185 Email: info@irl.co.in Website: www.irl.co.in
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Modern Food Processing | January 2012
The CX 110-380 ClassiX produces closures for yoghurt bottles in a 16 cavity mould for packaging industry. KraussMaffei Technologies GmbH Munich - Germany Tel: +49-89-88990 Email: info@kraussmaffei.com Website: www.kraussmaffei.com
Biopolymer resins
M The FKuR Group offers biopolymer resins with a high percentage of renewable resources. These resins are sold under the brand names Bio-Flex and Biograde. A continuous development according to market needs assures the quality of the biodegradable and compostable resins. The main advantage of FKuR´s resins is the easy processing on conventional plastics processing machines. The biopolymer resins can be used in a wide range of flexible and rigid applications. FKuR Kunststoff GmbH Willich - Germany Tel: +49-2154-925120 Email: sales@fkur.com Website: www.fkur.com The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of
Modern Food Processing
LIST OF PRODUCTS
Sl. No.
Product
Pg. No.
Sl. No.
Product
Pg. No.
Sl. No.
Product
Pg. No.
1
AC motors .............................................. 17, 77
50
Flour milling machines .....................................BC
99
Plate freezers ...................................................... 86
2
Acoustic enclosures ............................................ 37
51
Flow components ............................................... 82
100
Plate heat exchangers ........................................... 4
3
Agitators ............................................................ 15
52
Food & Bev Tech-2012 .................................... 51
101
Pneumatic va ........................................................ 4
4
Air coolers .......................................................... 11
53
Food extruders ................................................... 83
102
Process tanks ........................................................ 4
5
Ammonia liquid chillers ...................................... 4
54
Food processing systems ...................................... 3
103
Proximity sensors .............................................FIC
6
Animal feed technology ....................................BC
55
Food-grade lubricants ........................................ 84
104
Pumps .......................................................... 37, 77
7
Axial flow fans ................................................... 77
56
Foodpro & Hospitality-2012............................. 64
105
PVC strip doors ................................................. 83
8
Batch dispersers............................................ 15
57
Forced convection unit air-coolers .................... 11
106
Rail tankers .................................................... 4
9
Bbl brake motors ............................................... 17
58
Fuel burners ....................................................... 77
107
Rapid food pesting kits ................................... BIC
10
Biopolymer resins............................................... 86
59
Gas chloronical gravity & vacuum feed ......... 70
108
Refrigerant pumps ............................................... 4
11
Blowers & fans .................................................. 77
60
Geared motors ................................................... 17
109
Refrigeration ........................................................ 4
12
Boilers ................................................................ 81
61
Grain handling systems ....................................BC
110
Ribbon blenders ................................................. 78
13
Brewing .............................................................BC
62
Grain moisture meters ....................................... 85
111
Rice milling equipments ...................................BC
14
Bulk milk coolers ................................................. 4
63
Grain silos .......................................................... 77
112
Roots blowers..................................................... 37
15
Calorimeters................................................. 15
64
Grinding & dispersion systems ........................BC
113
Rotary eva .......................................................... 15
16
Centrifugal air blowers ...................................... 77
65
Heating baths ............................................... 15
114
Rotary vegetable washers ................................... 84
17
Chilly cutting machines ..................................... 83
66
Heat-resistant doors........................................... 83
115
Safety doors .................................................. 83
18
Chocolate/cocoa ................................................BC
67
High-pressure homogenisers ............................. 15
116
Safety lig ..........................................................FIC
19
Cleaning section equipment .............................BC
68
Hot air & water generators ............................... 81
117
Screw compressors ............................................... 4
20
Clorine gas cylinder/tonners .............................. 70
69
Hot plates .......................................................... 15
118
Screw extruders .................................................. 85
21
Coffee vending machines................................... 82
70
Industrial controls & sensing devices ..........FIC
119
Self adhesive tapes ............................................. 83
22
Colour masterbatches......................................... 63
71
Industrial doors .................................................. 83
120
Semi-automatic weighfeeders ............................ 82
23
Colour sorting ...................................................BC
72
Industrial-type unit air coolers .......................... 11
121
Side channel blowers ......................................... 77
24
Compressors................................................. 11, 77
73
Injection moulding machines............................. 86
122
Sigma mixers...................................................... 81
25
Conveyers belts .................................................. 81
74
Inline dispersers ................................................. 15
123
Slipring crane-duty motors ................................ 17
26
Conveying blowers ............................................. 77
75
Iodine value meters ............................................ 77
124
Steam boilers...................................................... 81
27
Conveyor equipment.......................................... 78
76
Kneading machines ...................................... 15
125
Sugar herbs .......................................................... 6
28
Copper tubes & capillaries ................................ 19
77
Knives & blades ................................................. 78
126
Sugar pulverisers ................................................ 85
29
Counters & power supplies .............................FIC
78
Laboratory reactors ....................................... 15
127
Switching relays ...............................................FIC
30
Dairy machinery ............................................. 4
79
Laboratory software ........................................... 15
128
Tanks & silos ................................................. 4
31
Data loggers ....................................................... 85
80
Level controllers...............................................FIC
129
Temperature controllers ...................................FIC
32
DC motors ......................................................... 17
81
Liquid ring vacuum pumps................................ 77
130
Thermal processes .............................................BC
33
Dehumidifiers .................................................... 23
82
Magnetic stirrers .......................................... 15
131
Thermic fluid heaters......................................... 81
34
Digital colour mark sensors ............................... 81
83
Measuring & monitoring relays.......................FIC
132
Timers ..............................................................FIC
35
Dispersers ........................................................... 15
84
Mills ................................................................... 15
133
TPU masterbatches............................................ 63
36
Doors ................................................................. 83
85
Motors ............................................................... 17
134
Tray dryers ......................................................... 78
37
Dry vane pumps ................................................. 37
86
Multi-fuel fired IBR steam boilers .................... 81
135
Trim handling systems ...................................... 77
38
Dust control doors ............................................. 83
87
Multi-stage centrifugal air blowers .................... 77
136
Universal-type unit air-coolers ...................... 11
39
Emergency safety kits ................................... 70
88
Natural herbal sweeteners ............................... 6
137
Vacuum booster pumps ................................. 37
40
Encoders ..........................................................FIC
89
Oil milling machines ...................................BC
138
Vacuum systems ................................................. 37
41
EngineeringExpo ...............................8, 28, 33, 43
90
Oils..................................................................... 77
139
Vane dampers .................................................... 77
42
Evaporating units ............................................... 11
91
Online b2b marketplace............................... 39, 88
140
Variable inlet vane dampers ............................... 86
43
Exhibitions .........................................8, 28, 33, 43
92
Overhead stirrers ................................................ 15
141
Ventilators .......................................................... 83
44
Extruded products.............................................BC
93
Packaging machines...................................... 35
142
Vertical non-IBR oil .......................................... 81
45
Fire tube-type package IBR steam boilers...... 81
94
Pasta ..................................................................BC
143
Vision sensors ..................................................FIC
46
Flake ice machines ............................................. 82
95
Photoelectric sensors .......................................... 84
144
Water wall membrane panel IBR steam boilers.......81
47
Flameproof motors............................................. 17
96
Photoelectric sensors ........................................FIC
145
Water-ring vacuum pumps & compressors ....... 84
48
Flange mounting motors ................................... 17
97
Pilot plants ......................................................... 15
146
Water-ring vacuum pumps ................................ 77
49
Flexible transparent PVC strip doors ................ 83
98
Plastic pellets.....................................................BC
147
Wood fire thermic fluid heaters ........................ 81
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover January 2012 | Modern Food Processing
87
LIST OF ADVERTISERS
Advertiser’s Name & Contact Details Alok Masterbatches Ltd
Pg No 63
Advertiser’s Name & Contact Details FX Multitech Pvt Ltd
Pg No 11
Advertiser’s Name & Contact Details Omron Automation Pvt. Ltd.
T: +91-11-41612244
T: +91-79-27910993
T: +91-80-40726400
E: sales@alokindustries.com
E: fxmultitech@gmail.com
E: in_enquiry@ap.omron.com
W: www.alokmasterbatches.com
W: www.fxmultitech.com
W: www.omron-ap.com
Aqua Services
70
HRS Process Systems Ltd
3
Plast World
T: +91-265-2331748
T: +91-20-66047894
T: +91-09376128372
E: aquaas@sify.com
E: info@hrsasia.co.in
E: plastworld1@rediffmail.com
W: www.aquaservicesindia.com
W: www.hrsasia.co.in
W: www.stripdoor.co.in
Arctic India Sales
23
IDMC Limited
4
Shah Brothers
T: +91-11-23906777
T: +91-2692-225399
T: +91-22-43560400
E: bryairmarketing@pahwa.com
E: idmc@idmc.coop
E: foodkit@shahbros.com
W: www.bryair.com
W: www.idmc.coop
W: www.shahbros.com
Balkrishna Boilers Pvt Ltd
81
IKA India Private Limited
15
Sreelakshmi Traders
T: +91-79-25894701
T: +91-80-26253900
T: +91-44-24343343
E: info@balkrishn.com
E: process@ika.in
E: sreelakshmitraders@gmail.com
W: www.balkrishn.com
W: www.ika.in
W: www.sreelakshmitraders.com
Buhler (India) Pvt Ltd
BC
IndiaMART InterMESH Ltd
39;88
The Indian Electric Co
T: +91-80-22890000
T: +1800-200-4444 / 91-120-3911000
T: +91-20-24474303
E: mallikarjuna.s@buhlergroup.com
E: pr@indiamart.com
E: icemktg@indianelectric.com
W: www.buhlergroup.com
W: www.indiamart.com
W: www.indianelectric.com
Confederation Of Indian Industry
51
Kwality Tubes And Capillaries
19
Triune Exhibitors
T: +91-22-24931790
T: +91-141-2330476
T: +91-80-43307474
E: saurabh.rajurkar@cii.in
E: papriwal@sancharnet.in
E: info@internationalhospitality2012.com
W: www.foodbevtech.com
W: www.vaishalimetal.com
W: www.internationalhospitality2012.com
Engineering Expo
8;28;33;43
Mech-Air Industries
6
Ultraplast Chainbelts Pvt. Ltd
T: +91-09819552270
T: +91-265-2280017
T: +91-129-4113187
E: engexpo@infomedia18.in
E: info@freshnpure.net
E: info@ultraplast.in
W: www.engg-expo.com
W: www.freshnpure.net
W: www.ultraplastindia.com
Everest Blower Systems
37
Nichrome India Ltd
35
Vacunair Engineering Co Pvt Ltd
T: +91-11-45457777
T: +91-20-66011001
T: +91-79-22910771
E: info@everestblowers.com
E: marketing@nichrome.com
E: info@vacunair.com
W: www.everestblowers.com
W: www.nichrome.com
W: www.vacunair.com
Our consistent advertisers
88
Modern Food Processing | January 2012
Pg No FIC
83
BIC
83
17
64
81
77
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month
90