FW 24/25
MEN’S TRENDS Preview Guide
ABOUT THIS GUIDE
INTRO
For FW 24/25, we find ourselves in a constant state of global and personal imbalance, and a much-needed course correction back to the things that matter most. From coveting an enduring legacy and seeking a comforting sense of nostalgia that lights a pathway through otherwise dark times, to keeping our heads in the clouds of the outerverse as an essential survival tactic in this new world, we invite ourselves to come undone in order to put ourselves back together better than before. Next season is the time to reexamine and reframe our reality. Taking an inspirational and informed look at what is happening for FW 24/25 in womenswear, from advanced to young contemporary markets, this preview guide takes a sneak peek into the four overarching Design Aesthetics that will frame the season, while also providing a preview into how these themes will influence color, silhouette, materials, print and pattern, and key items.
The Seasonal Trend Program While this guide provides a snapshot into the upcoming season, our seasonal Trend Program fully explores the upcoming season, providing actionable and inspirational insights for fashion professionals throughout the buying season. A series of digital sessions will unpack concepts presented in this guide more in-depth; providing live sessions attendees an interactive Q&A and on demand availability throughout the season. Buyers’ Guides, covering various markets within menswear and womenswear, zooms the lens in even further and provides a comprehensive look at the key products and items for buyer’s consideration; useful as a pre-planning tool and wayfinding guide as the industry prepares for upcoming market events. Finally, Informa MMGNET Group’s event attendees can also enjoy a series of onsite trend presentations, hosted by a MMGNET executive and featuring an FS trend expert where real time trend advice and onsite trend direction is provided.
FW 24/25 DESIGN AESTHETICS
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SENTIMENTAL
IMMERSIVE
CHAOS
FRAGILITY
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SENTIMENTAL
FW 24/25 DESIGN AESTHETIC
Sentimental disrupts our concept of heritage by reimagining and reinterpreting traditional troupes of design. Through modernly-adorned surfaces, parodies on the classics, a focus on recovered craftsmanship, and a comfortable coexistence with other cultures, we’re left with a new form of maximalism—cool, modern heirlooms of heart and soul that improve our outlook on the world.
SENTIMENTAL
FW 24/25 CULTURAL TAKEAWAYS
CULTURAL SIGNALS CRAFT CARE
MYTHICAL MEANING
MAIN CHARACTER MOMENTS
Wellness coincides with sustainability
In a time of uncertainty, we ground
In search of escape from difficult realities
in a movement of craft care that
ourselves in ancient knowledge.
artful films take on a new appeal,
finds satisfaction and healing in the
Revisiting older methods of sourcing and
prompting a desire to romanticize
labor of making and extending the
production like ancient regenerative
everyday life into movie-like vignettes
lifespan of favorite items through
agriculture ties product to time-honored
through products and experiences
repairable solutions.
traditions and ecosystems.
inspired by cinematic aesthetics.
CONSUMER NEEDS Customers are looking for long
Looking for a sense of stability,
People are searching products that
lasting products that can be
people seek products informed by
provide emotional engagement
extended through repair.
ancient wisdom.
through immersive storytelling.
SENTIMENTAL
FW 24/25 COLOR PALETTE
The colors in Sentimental are like heirlooms that hold the same weight of nostalgia as they do novelty. While shades like Twilight, Thunder, Friesian, Indigo, and Inky have a strong connection to time-honored tradition with their saturated drama, hues like Sesame, Baked Pear, and Batten Wood radiate warmth and realism. Rose, Dusted Clay, Oxblood, and even
Derecho
Tile
Mountain Mist
Quietude
Batten Wood
Egg Yolk
Oxblood
Dusted Clay
Rose
Inky
Indigo
Thunder
Baked Pear
Sesame
Friesian
Twilight
Egg Yolk inject the perfect mix of playful extravagance, and Mountain Mist, Tile, and Derecho are crafty midtones that emphasize the importance of handcrafted heritage.
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FW 24/25 DESIGN PREVIEW
SENTIMENTAL RECOVERED CRAFT
COMPLEX NOVELTY
TACTILE HISTORY XXX
XXX
TRADITION PARODY
EVERYDAY ARTISTRY
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IMMERSIVE
FW 24/25 DESIGN AESTHETICS
Immersive is about a new state of existence that’s neither physical nor abstract. It’s a necessary way of thinking and being to move us through the dire straits of reality. With so much instability comes a need for more flexible design—shapes that are made to morph and adapt, surfaces that react to stimulation, and a novel approach at silhouette and dimension that looks functional and fantastical at once.
IMMERSIVE
FW 24/25 CULTURAL TAKEAWAYS
CULTURAL SIGNALS MULTIVERSE-ATILE IDENTITY
MADE-TO-MORPH
WEB3 CONNECTION
he rapid churn of online aesthetic trends
n this climate of economic and
The decentralized ethos of Web3
and the multifaceted approach to digital
environmental instability, there is
technologies powers a new digitally inspired
self-presentation leads people to embrace a
a pull toward flexible products,
aesthetic and opens the door for tools to
more expansive view of identity, pushing
spaces, and services that can
authenticate goods and certify sustainable
forth interest in innovative materials that
adapt to all eventualities.
business practices from seed to shelf.
facilitate this fluid approach to expression.
CONSUMER NEEDS Consumers are increasingly seeking
Consumers will expect goods and
Consumers want to feel like they are part
out fluid channels of self-expression
services to respond in dynamic
of the brands they invest in by having
that allow them to evolve.
ways to individual needs.
their input acknowledged on a deeper level.
FW 24/25 COLOR PALETTE
IMMERSIVE
The colors in Immersive are an extraordinary feat of inspiration and innovation—a group of primarily hyper brights that stimulate of the senses. Greens like Blue Palm, Derecho, Limelight, Cellulose, and Wassabi provide a tart view on natural reality, while Fuzz, Vitality, Beetroot, and Ludisia give off a celestial comfort needed to contrast the cooler hues. While there are only two shades of blue, Pressure and Synth, along with Twilight remind us of stargazing through this new outerverse, and Sundial, Ludisia, Fire Spark, and Lava radiate
Synth
Immerse
Lava
Fire Spark
Ludisia
Sundial
Cellulose
Wasabi
Nimbostratus
Twilight
Beetroot
Vitality
Fuzz
Limelight
Derecho
Blue Palm
arousing warmth.
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FW 24/25 DESIGN PREVIEW
IMMERSIVE ELEMENTAL REACTION
OUTERVERSE
MADE TO MORPH
NEW DIMENSION XXX
LIVING OBJECTS
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CHAOS
FW 24/25 DESIGN AESTHETIC
It’s often said that chaos feeds life & signals a creative reset. Without the instability in our daily surroundings, we wouldn’t have an appreciation for protection and belonging. We look to repaired surfaces, ruptured textures, ashen patterns, fragmented construction, brutalist shapes, and industrial craftsmanship to beckon us back to the discord of design.
CHAOS
FW 24/25 CULTURAL TAKEAWAYS
CULTURAL SIGNALS ONGOING AMBIGUITY
ANTI-ESTABLISHMENT
OPEN-SOURCE OPERATIONS
With unclear paths toward the
As the economic disparities of society
In order to tackle the mounting issues
future due to economic,
become more visible, critiques on the
we are facing, namely climate change
environmental, and political
ultra-rich are getting louder across
and supply chain disruptions, companies
conditions, a state of ongoing
culture and a distrust in hierarchical
will need to adopt a similar open-source
uncertainty cultivates a familiarity
institutions is taking root.
mindset that optimizes material and knowledge resources.
with chaos and constant change.
CONSUMER NEEDS As constant change becomes the norm,
Increased distrust of big business is making
Consumers are gravitating towards
we are looking for ways to be more
workplace equity and corporate responsibility
brands that collaborate for the
proactive, adaptive, and prepared.
integral to how consumers evaluate brands.
good of society and the planet.
FW 24/25 COLOR PALETTE
CHAOS
The colors in Chaos are a visual representation of the drama in our surroundings—a release of earthen, fiery energy full of turmoil and beauty. Intense shades of red and orange like Oxblood, Friesian, Egg Yolk, Lava and Heat are free flowing in their impact—captivating, but somehow on the edge of danger. Nimbostratus, Mussel, Inky, Java, and Pewter are dark neutrals that have a fossilized, even molten appearance, balancing out the unpredictability of the warmer hues. Finally, the middle of the palette brings in a more industrial layer with softer neutrals like Thunder, Overcast, and Cirrus, and captivating brights like Sundial and Larimar that come full circle with the process of disaster, returning us to optimism after
Java
Mussel
Inky
Pewter
Larimar
Cirrus
Overcast
Thunder
Sundial
Black
Nimbostratus
Heat
Lava
Egg Yolk
Friesian
Oxblood
instability.
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FW 24/25 DESIGN PREVIEW
CHAOS
DECONSTRUCTIVISM
FUTURE BRUTALIST
THE GRIT OUTDOORS XXX
XXX
SCORCHED EARTH
ALL EVENTUALITIES
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FRAGILITY
FW 24/25 DESIGN AESTHETICS
Fragility shines a light on restorative surfaces, luxurious luster, and design that’s plush but also steadfast. Utility is essential because it protects and prepares us, but a new level of romance and softness makes for a slower reveal of efficiency. A stunning range of motion in fabrics and shapes puts emphasis on restoration, while healing is accented through slow repairs, flexible mending, and soft shattering.There is freedom in feeling—being in tune with the importance of recovery and introspection. Our fragility makes us stronger.
FRAGILITY
FW 24/25 CULTURAL TAKEAWAYS
CULTURAL SIGNALS DIVINE FEMININE
COMFORT OF SOLITUDE
INTEGRATIVE WELLNESS
People are embracing the principles
More people are seeking out ways to bring
Through increased dialogue about the
behind the “divine feminine,” a term
solitude and stillness into their lives, from
nuances of mental health, wellness is
that honors perceived feminine traits
meditation retreats to practicing digital
viewed through a holistic lens that
like intuition, care, and emotional
minimalism. As a result, consumers will
equally considers the mind and the
intelligence—nurturing qualities to
continue to consider comfort-centric
body, opening a new market for goods
inspire businesses to become better
categories like loungewear, activewear, and
and services that offer multi-layered
caretakers of the world.
intimates with more attention.
health benefits.
CONSUMER NEEDS In sharpening our focus on mental
Compounding stressors in the outside
Wanting to unclutter in every respect,
health, there comes a need to lean into
world are causing more to retreat
many consumers seek simple
softer, nurturing feminine qualities.
inward as a means of self-preservation.
products that hold more meaning.
FW 24/25 COLOR PALETTE
FRAGILITY
The colors in Fragility are a delicate expression of both strength and subtlety—a visual push and pull of the complexities of being human. While neutrals like Sesame, Breathless, Sea Salt, and Cirrus have a lightweight luminessence about them, Passiflora, Sour Mint, Baked Pear, Croissant, and Tile add a rich, natural sensibility to the palette that leaves you with a feeling of elation. Quietude, Overcast, Mountain Mist, Dusted Clay, Thunder, and Pewter are shadowy midtones that are crucial to the mix in order to bring you back to earth–emphasizing the
Pewter
Thunder
Tile
Baked Pear
Sesame
Dusted Clay
Winter Coral
Mountain Mist
Overcast
Sour Mint
Quietude
Passiflora
Cirrus
Sea Salt
Breathless
Croissant
intricacy of life and its ever-changing conditions.
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FW 24/25 DESIGN PREVIEW
FRAGILITY
EXPOSED PROCESSING
FORTIFIED COMFORT BARE ESSENCE
SLOW UTILITY
LUSH BRUTALISM XXX
INSPIRING the FUTURE FS is a creative futures agency that helps leading brands unlock innovation and deliver meaningful products and services. Through our Global Forecasting, Advanced Inspiration, and Bespoke Solutions, we empower our clients to unlock innovation, and deliver meaningful products and services.
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SHOP THE TRENDS Shop FW 24/25 trends at upcoming MMGNET Group live events
MAGIC Las Vegas Women’s Trend & Young Contemporary February 13-15, 2024
PROJECT Las Vegas Men’s Contemporary February 13-15, 2024
SOURCING at MAGIC Las Vegas Sourcing February 13-15, 2024
COTERIE New York
MAGIC New York
MAGIC Nashville
Women’s Elevated Contemporary
Women’s Trend & Young Contemporary
Women’s Trend & Young Contemporary
February 20-22, 2024
February 20-22, 2024
April 3-4, 2024