S/S 2023
Contemporary Women’s Trend Toolkit POWERED BY: Cottonbro, Pexels
The Renewal
Consumer Driver The ever-changing nature of the pandemic has caused the consumer perception of brands, products, and experiences to shift, redefining global consumption and priorities. Whether it be returning to the office or socializing with friends, the need for human interaction will motivate a return to normality. After nearly two long years of disruption focusing on the likes of casualwear and the need for comfort, consumers will begin to unleash pent-up buying power as the demand for newness coincides with the need to dress to impress with more social freedoms outside of the home. In contrast to the reinvigorated demand for occasion dressing, workplace wardrobes will continue to be casually rooted as people continue to exist in hybrid work environments. As we settle into change and follow our happiness in 2023, the belief that things will get better, and that individuals can play an important role in driving this change, is inspiring consumers to focus on what a renewed world will look like. Community is key, so brands that enable people to connect around authentic and respectful local and global stories, plus shared aesthetics and values will have a stronger impact. Products and experiences that support wellness, self-care and healing rituals will not only feel more appealing – they will also feel more necessary. As sustainability becomes a more urgent concern, brands need to ramp up their efforts to reflect customer values in their assortments, supply chains, and ways of working.
Consumer Stat
6 in 10
61%
of global consumers
Consider themselves
Are ready to change their
Global citizens and 59% of respondents
purchasing behavior to minimize
said they make an effort to shop local
their environmental footprint.
even if it’s more expensive.
IBM (Institute for Business Value)
Meta Business
Category Stats
43%
16x
Pleated Work Pants
Searches for
Currently one of the biggest trends on
“Vibrant Outfits” have increased YoY
TikTok, workwear pants have caught
while “Gradient Dress” is up +95%
shoppers’ attention. Week-on-week searches for the style have increased
YoY.
21%, with pleated pants (+43%) being especially popular. Lyst
2
Industry Stat
Pinterest Business
“
After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment: with ourselves, our workplaces and the planet. Though we may chase new metaeconomies and run towards new industries, post-pandemic recovery is a marathon, not a sprint. Businesses that are investing in consumer road-maps, multi-level product development testing and social science survive the long-haul. Think fast commerce but embrace slow.” Andrea Bell, Director of Insight, WGSN
Ayaka Kato, Pexels
Introduction
Trend Narrative After nearly two years of disruption, consumers are finding their footing again. This season champions democratic and inclusive designs that work harder, last longer and can be used in multiple ways, and calls on creators to conceive not only how a product will be used in the present, but also how it will exist in the future. Nostalgia for the familiar and/or familiar elements is still present. This season’s theme brings together two divergent worlds – the artisanal and the digital – as consumers seek a sense of tactility alongside digital innovation. Innovative materials and ingredients (think self-cleaning fabrics and molecular scents) have a natural home here, and so do simple, architectural forms that map the body or highlight functional details. Contrasting silhouettes of oversized and fitted continue to work together balanced with the boldness of seasonal print. Structured ruffles in linear placements, draped panels, curved cutouts, wavy hemlines and softly padded straps are important. Craft is also relevant, but it is viewed through a technological filter that prizes the iterative work of digital design on par with the painstaking skill of hand-made items. Don’t underestimate the ability of statement colors to also act as an easily recognizable signature, conveying a strong message that will be associated with your brand. A key opportunity for encouraging long-term investment and higherprice points will lie in developing consciously produced super basics which will result in the consumer buying fewer but better hard-working essentials.
Edward berthelot, Getty
4
Women's Contemporary Trend Toolkit
Big Ideas
John Diez, Pexels
Big Ideas
Christian Vierig, Getty
01 The Day-toNight Socialite
6
Melodie Jeng, Getty
02 The Smart Lounger
Edward Berthelot Getty
03 The Vibrant Florist
Victor VIRGILE, Getty
04 The Techinspired Crafter
Peter White, Getty
05 The Fluid Artist
Estrop, Getty
Kristy Sparow, Getty
06 07 The Graphic The Rustic Experimentalist Artisan
01 Big idea
The Day to Night Socialite The lines that divided work, leisure and the pleasure of gathering together have been largely erased due to the shift to hybrid lifestyles. This will see a new synergy between casual, business, and party dressing that will deliver sheer and silky fabrics for day, and adaptable layering pieces for the transition into night, while still remaining appropriate for Zoom meetings. Explore hyper-feminine cues and mix in elements of lingerie, sheer layering, and grown-up glamour as an alternative to youthful Y2K dressing.
Italian Clay
PANTONE: 16-1422 TCX
Digital Mist
PANTONE: 13-4303 TCX
Vanilla Cake
PANTONE: 13-1025 TCX
Optic White
PANTONE: 11-4800 TCX Isabel Marant A/W 20/21
Unbleached Cotton
PANTONE: 11-0103 TCX
Selvangra
Key Items: The Business Casual Bomber, The Front Tie Blouse, The Camisole, The Versatile Crew, The Design Wise Blazer, The Wrap Skirt Key Footwear: The Ballet Flat, The Heeled Sandal Key Details: Contrasting Silhouettes, Detachable Embellishments, Fluid Jerseys, Oversized and Fitted, Silk and Lace Accents
Christian Vierig, Getty
Key Prints: Neutral Color-blocking Key Collections: Jil Sander, Rokh, Sacai, Fivestory NY
Edward Barthelot, Getty Christian Vierig, Getty
7 Valeria Boltneva, Pexels
02 Big idea
The Smart Lounger
Unbleached Cotton Optic White
PANTONE: 17-0636 TCX
Moonless Night
PANTONE: 19-4203 TCX
Vintage Rose
This concept is an upgraded direction for active daywear and will resonate with those seeking comfort and support through smart separates and fabric innovation. Break free from the proliferation of leisurewear to create a collection of buildable wardrobe essentials and be ahead of the rise in demand for smarter looks. A pared-down aesthetic doesn’t mean minimalist, rather strategic cutouts, color-blocked panelling and informative labelling give this story a more luxe performance angle. Think of the #futurecommuter during development and address the heightened desire for innovative materials by sourcing self-cleaning or anti-viral textiles.
PANTONE: 11-0103 TCX
PANTONE: 16-3118 TCX @cecilliebahnsen
Wavelife
PANTONE: 14-4522 TCX
Edward Barthelot, Getty
Key Items: The Wrap Top, The All-in-One, The Bra Silhouette, The Legging, The Track Pant, The Belt Bag, Square Frame Sunglasses Key Footwear: The Lifestyle Runner, The Recovery Slide
Edward Berthelot, Getty
Key Details: Color-Blocked Panelling, Informative Labeling, Smart Separates, Strategic Cutouts Key Prints: Neutral Solids Key Collections: Burberry, Closed Official, Haight Clothing, MSGM, Nehera, Nina Ricci, Sacai
MetalGetty Mag Melodie Jeng,
8 Tim Gouw, pexels
03 Big idea
The Vibrant Florist The textures of leaves, flowers, and plants inspire design – from silhouettes to embroidery and print. This is a more joyful, vibrant take on nature, which will work well for daytime occasion-wear. As a story rooted in florals choose rare plant motifs over tropicals to evolve occasion-wear daytime events or for small ceremonies.
Wild Rose
PANTONE: 19-3118 TCX
Celery Juice
PANTONE: 12-0435 TCX
Verdigris
PANTONE: 18-4834 TCX
Raspberry Pink
PANTONE: 19-1860 TCX @Luca.de.tena
Black
PANTONE: 19-4209 TCX
Edward Berthelot, Getty
Key Items: Off-the-Shoulder Blouse, The Halter Midi Dress, The Paneled Lace Skirt, The Sculptural Mini Skirt, The Soft Volume Scrunch Bag Key Footwear: Embellished Flatforms, Pointed Party Shoe Key Details: All about the Details (Sleeves, Hemlines & Collars), Crochet, Digital Printing, Embroidery, Extreme Texture, Floral Appliques, LargeScale Print, More-is-More, Print, Upbeat Mood, Volume
Edward Berthelot, Getty
Key Prints: Rare Plants, Extra-Large Blooms, Tropical-Themed Botanicals Key Collections: Anciela, Gisèle Claudia Ntsama, La DoubleJ, Oscar De La Renta, Sohee Park
ElleryGetty land Edward Berthelot
9 Алекке Блажин, Pexels
04 Big idea
The TechInspired Crafter Harnesses the ability of digital design to recreate traditional craft techniques, enabling them to become archived and passed onto future generations. Reimagine the handmade through a technological filter to cut down the processing time, while still retaining a sense of meaning by reducing and even eliminating waste through more precise calculations of material needs.
Summer Sunset Apple Mint
PANTONE: 17-1361 TCX PANTONE: 12-0435 TCX
Copper
PANTONE: 17-1147 TCX
Sundial
PANTONE: 16-1148 TCX @justinhikestn,Bona Unsplash Drag
Honeycomb
PANTONE: 13-0942 TCX
Edward Berthelot, Getty
Key Items: The Modern Occasion Midi, The Wrap Top, The Knitted Pants, The Asymmetrical Tank, The Two-in-One Skirt Key Footwear: The Woven Sneaker, The Tech-inspired Sandal Key Details: Laser Cuts, Crochet, Delicate Embroidery, Modular Details, Layering
Victor VIRGILE, Getty
Key Prints: Bold Color-blocking, Craft-inspired Prints Key Collections: Acne Studios, Agnona, Burberry, Nöl isa, PioPio, Proenza Schouler, Thebe Magugu, Wacy Zacarias
VictorEckhaus VIRGILE,Latta Getty
10 RF._.Studio Pexels
05 Big idea
The Fluid Artist
Atlantic Blue
PANTONE: 18-3949 TCX
Optic White
PANTONE: 11-4800 TCX
Bloodstone
PANTONE: 19-1652 TCX
Orchid Flower
Distorted, screen-generated silhouettes inform this contemporary womenswear direction, executed via draping, sculptural profiles and fluid cuts. Soft while retaining a sense of structure, the overall look is clean and leans towards minimalism within the occasion-wear category. Experiment with intricate pleating and ruching to create soft volume for feature sleeves and necklines, almost mimicking the flow of water.
PANTONE: 19-4203 TCX @Luca.de.tena
Galactic Teal
PANTONE: 19-4919 TCX
Edward Berthelot, Getty
Key Items: The Fluid Top, The Off-the-Shoulder Dress, The Body Con Dress Key Footwear: The Ballet Flat, The Sculptural Heel Slide Key Details: Soft Yet Structured, Structured Ruffles in Linear Placements, Draped Panels, Curved Cutouts, Pleating, Ruching, Wavy Hemlines and Softly Padded Straps
David M. Bennett, Getty
Key Prints: Inked Impressions, Natural Fluid Rock Formations, Watercolor Brushstrokes Key Collections: Deepmoss, Yingpei Studio, Pronounce, Jil Sander, Ashlyn
ElleryGetty land Peter White,
11 Mitchell Luo, Pexels
06 Big idea
The Graphic Experimentalist
Black Artisanal Red
PANTONE: 17-1663 TCX
Atlantic Blue
PANTONE: 18-3949 TCX
Sea Ice
Tapping into the desire for joyful, statement looks, core graphics like stripes, polka dots and checks are given a maximalist overhaul in supersized proportions and bright accents. The look is bold and vibrant, yet the familiarity and graphic element of the core motifs retains a clean and contemporary aesthetic. Contrasting elements and colors are a recurring theme in this trend, and they are combined in fun and spontaneous ways.
PANTONE: 10-4203 TCX
PANTONE: 19-4122 TCX @sayebrand
Papaya Smoothie
PANTONE: 15-1245 TCX
Chritian Vierig, Getty
Key Items: The Knit Dress, The Versatile Crew, The Off-the-Shoulder Dress, Graphic Matching Set, The Cropped Shacket, The Boxi Mini Dress, The Top Handle Tote Key Footwear: The Sculptural Heel Sandal, The Retro Runner Key Details: Crochet, Head-to-Toe, More-is-More Approach, PatternClashing, Pearl Buttons
Matthew Sperzel, Getty
Key Prints: Euphoric Prints, Geometric Brights, Maximalist 1990’s Graphics Key Collections: Arthur Arbesser, Bode, Christopher John Rogers, Erika Maish, Karl Lagerfeld x Kenneth Ize, Pio Pio @sourceunknown.store Estrop, Getty
12 Alex Suprun, Pexels
07 Big idea
The Rustic Artisan This high-summer direction retains a rustic, artisanal sensibility while also offering a sassy, feminine aesthetic – ideal for versatile beach-to-bar styles. Natural materials like summer linens and ramie for a softer touch are key to achieving the luxe-and-light elegance that this trend exudes with mineral and spice tones to show the beach influence.
Rooibos
PANTONE: 18-1354 TCX
Optic White
PANTONE: 11-0103 TCX
Peach Sand
PANTONE: 15-1319TCX
Sundial
PANTONE: 16-1148 TCX @theeditorsmarket.th Minusey
Turquoise Sea
PANTONE: 14-4318 TCX
Edward Bathelot, Getty
Key Items: The Crafted Duster, The Halterneck Top, Sarong-Style Skirt, The Wrap Dress Key Footwear: The Heeled Sandal, The Ballet Flat, The Thong Sandal Key Details: Body Skimming Silhouettes, Comfort, Crochet, Deep V Necks, Fluidity, Halternecks, Interesting Cutouts, Lightweight Sheers, Macrame, Naturally Derived Dyes and Pigments, Silk, Tonal Prints
Victor VIRGILE, Getty
Key Prints: Coastal Collectible Motif, Emboldened Nature Motif Key Collections: Chloe, Cult Gaia, Dion Lee, Johanna Ortiz, LRNCE, Marrakshi Life, Proenza Schouler, Pura Swim, Shona Joy, Savannah Morrow, Uma Wang
Kristy Sparow, Getty
13 Francisco La Corte, Pexels
Seasonal Must-Haves The Day-to-Night Socialite
The Vibrant Florist
The Smart Lounger
The Techinspired Crafter
The Fluid Artist
The Graphic Experimentalist
The Rustic Artisan
The Bleisure Dress
The Draped Top
The Vacay Short
Comfortable Tailored Suit
Chunky Chain Necklace
The Softwear Set
The Halterneck Top
The Boho Skirt
The Flat Sandal
The Soft Volume Scrunch Bag
Category to Watch Based on trend-led retail
Category to Watch Driven by luxury retail
Category to Watch Driven by trend-led retail
+32% YoY Based on Social Data
Category to Watch Based on trend-led retailers
+ 30% YoY Searches for “knit dress”
+101% YoY Based on social data
40% YoY Based on Social Data
Category to Watch Based on trend-led retailers
+142% searches Based on social data
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S/S 2023 Big Ideas
These Big Ideas sit on a spectrum ranging from Commercial to Conceptual The Techinspired Crafter
The Day-to-Night Socialite
The Graphic Experimentalis t
Commercial
Conceptual
The Smart Lounger
The Vibrant Florist
The Rustic Artisan
The Fluid Artist
S/S 2023 Big Ideas
Trend Checklist 01
02
Tap into nostalgia, travel and laidback living
Use planet-friendly materials and lowimpact processes
03
04
The quest for joy and optimism will see hyper-real colors and statement prints coming to the fore, impacting everything from outdoor-wear to resort styles. Use brights and rich pastels on simple silhouettes or as accents, and explore a maximalist approach for tried-and-tested patterns, such as stripes and geos.
As lockdowns start to lift and travel and events slowly return, appeal to consumers' quest for happiness, comfort, and healing. Opt for designs that harness these elements, from reassuring colors and nostalgic patterns to laid back, bohemian silhouettes, nature-inspired textures, and crafted looks. Collaborate with local artisans and artists to reinforce a sense of community and keep crafts alive.
Natural materials are key across all stories. Source GOTS, BCI, and Fair Trade cottons as well as linen, ramie, hemp and natural peace silk, and instead explore fibers made from fruit waste. Consider undyed yarns, and plant-based #naturaldyes in soothing colors, as well as raw hemlines and fabric matching to improve recyclability. Opt for reclaimed trims where possible, and favor digital printing for lower environmental impact.
Remove the hard edges from minimalist collections by using soft profiles and curved details for relaxed, comfort-driven styles which retain a clean and contemporary feel. Explore unexpected layering by mixing natural and performance-led materials for streetwear, loungewear and outdoorwear.
Re-energize with optimistic prints and colors
16
Focus on fluid forms and lightweight summer layering
The Next Step… Are you a buyer? Register to shop contemporary women's trends (and more) at our upcoming dedicated market events: PROJECT Las Vegas
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destination: miami
Are you a brand? Learn more about how you can showcase your contemporary women's collections at our upcoming market events:
PROJECT Las Vegas
17
COTERIE New York
destination: miami